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Which incentives for direct selling? An analysis of French farms


  • Enjolras, Geoffroy
  • Aubert, Magali


This article focuses on factors which incite farmers to sell their production at the retail level, a marketing channel that is currently enjoying renewed interest. Based on data from the Farm Accountancy Data Network 2006-2014, we establish the contrasting profiles of farms that sell their production directly to consumers: they are smaller, permanent-labor-intensive and propose an increase range of produces compared to other kinds of farms. While we highlight sectorial differences, the common point of these farms is to use fewer pesticides, which is consistent with the quality signal sent to consumers. Implications in terms of public policy are suggested.

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  • Enjolras, Geoffroy & Aubert, Magali, 2017. "Which incentives for direct selling? An analysis of French farms," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 261432, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae17:261432
    DOI: 10.22004/ag.econ.261432

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    References listed on IDEAS

    1. Traversac, Jean-Baptiste & Rousset, Sylvain & Perrier-Cornet, Philippe, 2011. "Farm resources, transaction costs and forward integration in agriculture: Evidence from French wine producers," Food Policy, Elsevier, vol. 36(6), pages 839-847.
    2. Magali Aubert & Geoffroy Enjolras, 2016. "Do short food supply chains go hand in hand with environment-friendly practices? An analysis of French farms," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 12(2), pages 189-213.
    3. Ahearn, Mary & Sterns, James, 2013. "Direct-to-Consumer Sales of Farm Products: Producers and Supply Chains in the Southeast," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(3), pages 497-508, August.
    4. David Conner & Kathryn Colasanti & R. Brent Ross & Susan B. Smalley, 2010. "Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors," Sustainability, MDPI, Open Access Journal, vol. 2(3), pages 1-15, March.
    5. Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    6. Ahearn, Mary Clare & Sterns, James, 2013. "Direct-to-Consumer Sales of Farm Products: Producers and Supply Chains in the Southeast," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 45, pages 1-12, August.
    7. Enjolras, Geoffroy & Capitanio, Fabian & Aubert, Magali & Adinolfi, Felice, 2012. "Direct payments, crop insurance and the volatility of farm income. Some evidence in France and in Italy," 123rd Seminar, February 23-24, 2012, Dublin, Ireland 122478, European Association of Agricultural Economists.
    8. Corinne Blanquart & Amélie Gonçalves & Ligdwine Vandenbossche & Leila Kebir & Caroline Petit & Jean-Baptiste Traversac, 2010. "The logistic leverages of short food supply chains performance in terms of sustainability," Post-Print hal-00614963, HAL.
    9. Joshua D. Detre & Tyler B. Mark & Ashok K. Mishra & Arun Adhikari, 2011. "Linkage between direct marketing and farm income: a double‐hurdle approach," Agribusiness, John Wiley & Sons, Ltd., vol. 27(1), pages 19-33, Winter.
    10. Emilie Lanciano & Séverine Saleilles, 2010. "Le développement des circuits courts alimentaires : un nouveau souffle entrepreneurial dans l'agriculture ?," Post-Print halshs-00521480, HAL.
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    Agricultural and Food Policy; Marketing;

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