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Direct-to-Consumer Sales of Farm Products: Producers and Supply Chains in the Southeast


  • Ahearn, Mary
  • Sterns, James


Given the geography and agroclimatic conditions of the Southeast, coupled with continued population expansion from in-migration, local foods markets may be a promising niche market for some farms in the region. The Southeast has more small farms than any other U.S. region. Using farm-level data, we address the question of how successful southeastern farms engaged in direct sales to consumers differ from other farms. We also include a case study of a marketing association in the panhandle of Florida. In both analyses, we focus on the role of the supply chain for direct sales in explaining farm returns.

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  • Ahearn, Mary & Sterns, James, 2013. "Direct-to-Consumer Sales of Farm Products: Producers and Supply Chains in the Southeast," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(3), pages 497-508, August.
  • Handle: RePEc:cup:jagaec:v:45:y:2013:i:03:p:497-508_00

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    Cited by:

    1. O'Hara, Jeffrey K. & Benson, Matthew, 2017. "Local Food Production and Farm to School Expenditures," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252669, Southern Agricultural Economics Association.
    2. Ekanem, Enefiok & Mafuyai, Mary & Clardy, Arvazena, 2016. "Economic Importance of Local Food Markets: Evidence from the Literature," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(1), pages 1-8, March.
    3. Demko, Iryna & Plakias, Zoe & Katchova, Ani, "undated". "How do farmers compose their portfolio of local food marketing channels?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259931, Agricultural and Applied Economics Association.
    4. Gupta, Clare & Jablonski, Becca B.R., 2016. "Farm Impacts of Farm-to-Grocer Sales: The Case of Hawai’i," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), pages 1-23, November.
    5. Vassalos, Michael & Lim, Kar Ho, 2016. "Farmers’ Willingness to Pay for Various Features of Electronic Food Marketing Platforms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(2), pages 1-19, May.
    6. Natalie H. Valpiani & Parke E. Wilde & Beatrice L. Rogers & Hayden G. Stewart, 2016. "Price Differences across Farmers’ Markets, Roadside Stands, and Supermarkets in North Carolina," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 38(2), pages 276-291.
    7. Enjolras, Geoffroy & Aubert, Magali, 2017. "Which incentives for direct selling? An analysis of French farms," 2017 International Congress, August 28-September 1, 2017, Parma, Italy 261432, European Association of Agricultural Economists.
    8. Wille, Stefan Clemens & Barklage, Britta & Spiller, Achim & von Meyer-Höfer, Marie, 2018. "Challenging factors of farmer-to-consumer direct marketing: An empirical analysis of German livestock owners," DARE Discussion Papers 1807, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    9. Maples, McKenzie & Morgan, Kimberly L. & Harri, Ardian & Hood, Kenneth & Interis, Matthew, 2014. "Consumer Willingness to Pay for Environmental Production Attributes in Tomatoes: A Southeastern Consumer Survey," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162504, Southern Agricultural Economics Association.

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