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Preferences for local food: Tourists versus local residents

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  • Tongzhe Li
  • Kent D. Messer
  • Alisher Mamadzhanov
  • Jill J. McCluskey

Abstract

This study examines preferences for local foods by two distinct consumer groups: local residents and tourists. In an incentive‐compatible framed field experiment, a series of dichotomous‐choice tasks involving oyster purchases were completed by 758 individuals: 341 local residents recruited at a Division of Motor Vehicles office and 417 tourists recruited at a beach ferry terminal. The experimental design allowed us to investigate differences in preferences between tourists and local residents for locally produced oysters. Our estimates suggest both locals and tourists are willing to pay more for local oysters than for nonlocal ones, though this result is only statistically significant among tourists. The findings from this study shed light on potential designs for labels of food products, particularly when marketed in popular tourism areas. Cette étude examine les préférences pour les aliments locaux de deux groupes de consommateurs distincts: les résidents locaux et les touristes. Dans le cadre d'une expérience terrain qui incite la révélation des valeurs, une série de tâches à choix dichotomique impliquant l'achat d'huîtres ont été effectuées par 758 personnes: 341 résidents locaux recrutés dans un bureau de la Division des véhicules automobiles et 417 touristes recrutés sur une plage servant de terminal de traversiers. Le design expérimental nous a permis d'étudier les différences de préférences entre les touristes et les résidents locaux pour les huîtres produites localement. Nos estimations suggèrent que les habitants et les touristes sont prêts à payer plus pour les huîtres locales que pour les huîtres nonlocales, bien que ce résultat ne soit statistiquement significatif que parmi les touristes. Les résultats de cette étude mettent en lumière les conceptions potentielles d'étiquettes de produits alimentaires, en particulier lorsqu'ils sont commercialisés dans des zones touristiques populaires.

Suggested Citation

  • Tongzhe Li & Kent D. Messer & Alisher Mamadzhanov & Jill J. McCluskey, 2020. "Preferences for local food: Tourists versus local residents," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(4), pages 429-444, December.
  • Handle: RePEc:bla:canjag:v:68:y:2020:i:4:p:429-444
    DOI: 10.1111/cjag.12261
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    References listed on IDEAS

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