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Direct-to-Consumer Sales of Farm Products: Producers and Supply Chains in the Southeast


  • Ahearn, Mary Clare
  • Sterns, James


Given the geography and agroclimatic conditions of the Southeast, coupled with continued population expansion from in-migration, local foods markets may be a promising niche market for some farms in the region. The Southeast has more small farms than any other U.S. region. Using farm-level data, we address the question of how successful southeastern farms engaged in direct sales to consumers differ from other farms. We also include a case study of a marketing association in the panhandle of Florida. In both analyses, we focus on the role of the supply chain for direct sales in explaining farm returns.

Suggested Citation

  • Ahearn, Mary Clare & Sterns, James, 2013. "Direct-to-Consumer Sales of Farm Products: Producers and Supply Chains in the Southeast," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 45, pages 1-12, August.
  • Handle: RePEc:ags:joaaec:155424
    DOI: 10.22004/ag.econ.155424

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    References listed on IDEAS

    1. King, Robert P. & Hand, Michael S. & DiGiacomo, Gigi & Clancy, Kate & Gomez, Miguel I. & Hardesty, Shermain D. & Lev, Larry & McLaughlin, Edward W., 2010. "Comparing the Structure, Size, and Performance of Local and Mainstream Food Supply Chains," Economic Research Report 246989, United States Department of Agriculture, Economic Research Service.
    2. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
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    Cited by:

    1. Demko, Iryna & Plakias, Zoe & Katchova, Ani, "undated". "How do farmers compose their portfolio of local food marketing channels?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259931, Agricultural and Applied Economics Association.
    2. Vassalos, Michael & Lim, Kar Ho, 2016. "Farmers’ Willingness to Pay for Various Features of Electronic Food Marketing Platforms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(2), pages 1-19, May.
    3. Geoffroy Enjolras & Magali Aubert, 2017. "Which incentives for direct selling ? An analysis of French farms," Post-Print hal-02048327, HAL.
    4. Wille, Stefan Clemens & Barklage, Britta & Spiller, Achim & von Meyer-Höfer, Marie, 2018. "Challenging factors of farmer-to-consumer direct marketing: An empirical analysis of German livestock owners," DARE Discussion Papers 1807, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    5. O'Hara, Jeffrey K. & Benson, Matthew, 2017. "Local Food Production and Farm to School Expenditures," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252669, Southern Agricultural Economics Association.
    6. Ekanem, Enefiok & Mafuyai, Mary & Clardy, Arvazena, 2016. "Economic Importance of Local Food Markets: Evidence from the Literature," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(1), pages 1-8, March.
    7. Gupta, Clare & Jablonski, Becca B.R., 2016. "Farm Impacts of Farm-to-Grocer Sales: The Case of Hawai’i," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), pages 1-23, November.
    8. Natalie H. Valpiani & Parke E. Wilde & Beatrice L. Rogers & Hayden G. Stewart, 2016. "Price Differences across Farmers’ Markets, Roadside Stands, and Supermarkets in North Carolina," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 38(2), pages 276-291.
    9. Maples, McKenzie & Morgan, Kimberly L. & Harri, Ardian & Hood, Kenneth & Interis, Matthew, 2014. "Consumer Willingness to Pay for Environmental Production Attributes in Tomatoes: A Southeastern Consumer Survey," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162504, Southern Agricultural Economics Association.

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