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Commercial bakers and the relocalization of wheat in western Washington State

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  • Karen Hills
  • Jessica Goldberger
  • Stephen Jones

Abstract

Interest is growing in the relocalization of staple crops, including wheat, in western Washington (WWA), a nontraditional wheat-growing area. Commercial bakers are potentially important food chain intermediaries in the case of relocalized wheat production. We conducted a mail survey of commercial bakers in WWA to assess their interest in sourcing wheat/flour from WWA, identify the characteristics of bakeries most likely to purchase wheat/flour from WWA, understand the factors important to bakers in purchasing regionally produced wheat/flour, and identify perceived barriers to making such purchases. Sixty-one percent of survey respondents were interested in purchasing WWA wheat/flour. Bakers who used retail strategies to market their products were more likely to be interested in WWA wheat/flour compared to those not using retail methods. Bakers’ current purchases of Washington wheat/flour were not related to their interest in purchasing WWA flour. The most important factors bakers would consider in purchasing regionally produced wheat/flour were consistency of flour quality, quality of flour, and reliability of supply. Cost was the most frequently mentioned barrier to the purchase of regionally produced wheat/flour. Our results are relevant for other areas attempting to reconnect grain producers, commercial bakers, and consumers in mutually beneficial ways. Copyright Springer Science+Business Media Dordrecht 2013

Suggested Citation

  • Karen Hills & Jessica Goldberger & Stephen Jones, 2013. "Commercial bakers and the relocalization of wheat in western Washington State," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(3), pages 365-378, September.
    • Handle: RePEc:spr:agrhuv:v:30:y:2013:i:3:p:365-378
    DOI: 10.1007/s10460-012-9403-9
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    References listed on IDEAS

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    1. Francesca Galli & Fabio Bartolini & Gianluca Brunori, 2016. "Handling Diversity of Visions and Priorities in Food Chain Sustainability Assessment," Sustainability, MDPI, vol. 8(4), pages 1-21, March.
    2. Oriana Gava & Francesca Galli & Fabio Bartolini & Gianluca Brunori, 2018. "Linking Sustainability with Geographical Proximity in Food Supply Chains. An Indicator Selection Framework," Agriculture, MDPI, vol. 8(9), pages 1-22, August.
    3. Gava, Oriana & Galli, Francesca & Bartolini, Fabio & Brunori, Gianluca, 2014. "Sustainability of local versus global bread supply chains: a literature review," 2014 Third Congress, June 25-27, 2014, Alghero, Italy 173096, Italian Association of Agricultural and Applied Economics (AIEAA).
    4. Philip H. Howard, 2016. "AFHVS 2016 presidential address: Decoding diversity in the food system: wheat and bread in North America," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 33(4), pages 953-960, December.
    5. Jay Bost, 2013. "Persea schiedeana : A High Oil “Cinderella Species” Fruit with Potential for Tropical Agroforestry Systems," Sustainability, MDPI, vol. 6(1), pages 1-13, December.
    6. Martha A. Starr, 2015. "The Economics of Ethical Consumption," Working Papers 2015-01, American University, Department of Economics.
    7. Rebekah Paci-Green & Gigi Berardi, 2015. "Do global food systems have an Achilles heel? The potential for regional food systems to support resilience in regional disasters," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 5(4), pages 685-698, December.
    8. Francesca Galli & Fabio Bartolini & Gianluca Brunori & Luca Colombo & Oriana Gava & Stefano Grando & Andrea Marescotti, 2015. "Sustainability assessment of food supply chains: an application to local and global bread in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 3(1), pages 1-17, December.

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