IDEAS home Printed from https://ideas.repec.org/a/spr/agrhuv/v39y2022i2d10.1007_s10460-021-10289-9.html
   My bibliography  Save this article

Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada

Author

Listed:
  • Stevens Azima

    (Université Laval)

  • Patrick Mundler

    (Université Laval)

Abstract

Short food supply chains have become the focus of considerable research in the last two decades. However, studies so far remain highly localized, and claims about the economic and social advantages of such channels for farmers are not backed by large-scale empirical evidence. Using a web survey of 613 direct-market farmers across Canada, this article explores the potential economic and social benefits that farmers derive from participating in short food supply chains. We used multivariate analysis to test whether a farmer’s degree of involvement in direct food channels is positively correlated with levels of work enjoyment, social satisfaction, and economic satisfaction. The results indicate that, overall, direct-market farmers report high levels of occupational satisfaction, although work-related challenges persist, such as stress, excessive workloads, and competition. Farmer participation in short food chains was also a positive predictor of work enjoyment and economic satisfaction, but not of social satisfaction, as measured by the share of total farm sales attributable to direct selling. Net annual farm revenue, the share of direct food sales involving a middleman, age, and gender also correlated with one or more dimensions of occupational satisfaction.

Suggested Citation

  • Stevens Azima & Patrick Mundler, 2022. "Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(2), pages 791-807, June.
  • Handle: RePEc:spr:agrhuv:v:39:y:2022:i:2:d:10.1007_s10460-021-10289-9
    DOI: 10.1007/s10460-021-10289-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10460-021-10289-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s10460-021-10289-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Cheryl Brown & Stacy Miller, 2008. "The Impacts of Local Markets: A Review of Research on Farmers Markets and Community Supported Agriculture (CSA)," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(5), pages 1298-1302.
    2. JoAnn Jaffe & Michael Gertler, 2006. "Victual Vicissitudes: Consumer Deskilling and the (Gendered) Transformation of Food Systems," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 23(2), pages 143-162, June.
    3. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    4. Frédéric Richard & Marius Chevallier & Julien Dellier & Vincent Lagarde, 2014. "Rural Gentrifi cation and Economic Performance of Local Short Food Supply Chain in Limousin [Circuits courts agroalimentaires de proximité en Limousin : performance économique et processus de gentr," Post-Print hal-01132481, HAL.
    5. Brian Lee & Jhih‐Yun Liu & Hung‐Hao Chang, 2020. "The choice of marketing channel and farm profitability: Empirical evidence from small farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 36(3), pages 402-421, June.
    6. Harriet Friedmann, 2007. "Scaling up: Bringing public institutions and food service corporations into the project for a local, sustainable food system in Ontario," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(3), pages 389-398, September.
    7. Anna Cristina D'Addio & Tor Eriksson & Paul Frijters, 2007. "An analysis of the determinants of job satisfaction when individuals' baseline satisfaction levels may differ," Applied Economics, Taylor & Francis Journals, vol. 39(19), pages 2413-2423.
    8. John Antonakis & Samuel Bendahan & Philippe Jacquart & Rafael Lalive, 2010. "On making causal claims : A review and recommendations," Post-Print hal-02313119, HAL.
    9. Gianluca Brunori & Francesca Galli & Dominique Barjolle & Rudolf Van Broekhuizen & Luca Colombo & Mario Giampietro & James Kirwan & Tim Lang & Erik Mathijs & Damian Maye & Kees De Roest & Carin Rougoo, 2016. "Are Local Food Chains More Sustainable than Global Food Chains? Considerations for Assessment," Sustainability, MDPI, vol. 8(5), pages 1-27, May.
    10. Roberta Sonnino & Terry Marsden, 2006. "Beyond the divide: rethinking relationships between alternative and conventional food networks in Europe," Journal of Economic Geography, Oxford University Press, vol. 6(2), pages 181-199, April.
    11. Brian Ilbery & Damian Maye, 2005. "Alternative (Shorter) Food Supply Chains and Specialist Livestock Products in the Scottish–English Borders," Environment and Planning A, , vol. 37(5), pages 823-844, May.
    12. Amy Trauger & Carolyn Sachs & Mary Barbercheck & Kathy Brasier & Nancy Kiernan, 2010. "“Our market is our community”: women farmers and civic agriculture in Pennsylvania, USA," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(1), pages 43-55, March.
    13. Robert Feagan & Amanda Henderson, 2009. "Devon Acres CSA: local struggles in a global food system," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 26(3), pages 203-217, September.
    14. Govindasamy, Ramu & Hossain, Ferdaus & Adelaja, Adesoji O., 1999. "Income Of Farmers Who Use Direct Marketing," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 28(1), pages 1-8, April.
    15. Agata Malak-Rawlikowska & Edward Majewski & Adam Wąs & Svein Ole Borgen & Peter Csillag & Michele Donati & Richard Freeman & Viet Hoàng & Jean-Loup Lecoeur & Maria Cecilia Mancini & An Nguyen & Monia , 2019. "Measuring the Economic, Environmental, and Social Sustainability of Short Food Supply Chains," Sustainability, MDPI, vol. 11(15), pages 1-23, July.
    16. Alessandro Corsi & Filippo Barbera & Egidio Dansero & Cristiana Peano (ed.), 2018. "Alternative Food Networks," Springer Books, Springer, number 978-3-319-90409-2, June.
    17. Jonathan Murdoch & Terry Marsden & Jo Banks, 2000. "Quality, Nature, and Embeddedness: Some Theoretical Considerations in the Context of the Food Sector," Economic Geography, Taylor & Francis Journals, vol. 76(2), pages 107-125, April.
    18. Sibylle Bui & Ionara Costa & Olivier De Schutter & Tom Dedeurwaerdere & Marek Hudon & Marlene Feyereisen, 2019. "Systemic ethics and inclusive governance: two key prerequisites for sustainability transitions of agri-food systems," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(2), pages 277-288, June.
    19. Gunnar Vittersø & Hanne Torjusen & Kirsi Laitala & Barbara Tocco & Beatrice Biasini & Peter Csillag & Matthieu Duboys de Labarre & Jean-Loup Lecoeur & Agnieszka Maj & Edward Majewski & Agata Malak-Raw, 2019. "Short Food Supply Chains and Their Contributions to Sustainability: Participants’ Views and Perceptions from 12 European Cases," Sustainability, MDPI, vol. 11(17), pages 1-33, September.
    20. Uematsu, Hiroki & Mishra, Ashok K., 2011. "Use of Direct Marketing Strategies by Farmers and Their Impact on Farm Business Income," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(1), pages 1-19, April.
    21. Anna Carbone, 2018. "Foods and Places: Comparing Different Supply Chains," Agriculture, MDPI, vol. 8(1), pages 1-12, January.
    22. Myriam Kessari & Cédrine Joly & Annabelle Jaouen & Mélanie Jaeck, 2020. "Alternative food networks: good practices for sustainable performance," Post-Print hal-03001966, HAL.
    23. Tegtmeier, Erin & Duffy, Michael, 2005. "Community Supported Agriculture (Csa) in the Midwest United States: A Regional Characterization," Staff General Research Papers Archive 12577, Iowa State University, Department of Economics.
    24. Roberta Sonnino, 2007. "Embeddedness in action: Saffron and the making of the local in southern Tuscany," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(1), pages 61-74, March.
    25. Brikend AZIRI, 2011. "Job Satisfaction, A Literature Review," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 3(4), pages 77-86, December.
    26. Ann Finan, 2011. "For the love of goats: the advantages of alterity," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 28(1), pages 81-96, February.
    27. Moya Kneafsey & Laura Venn & Ulrich Schmutz & Balász Bálint & Liz Trenchard & Trish Eyden-Woods & Elizabeth Bos & Gemma Sutton & Matthew Blackett, 2013. "Short Food Supply Chains and Local Food Systems in the EU. A State of Play of their Socio-Economic Characteristics," JRC Research Reports JRC80420, Joint Research Centre (Seville site).
    28. Nakamura, Alice & Nakamura, Masao, 1998. "Model specification and endogeneity," Journal of Econometrics, Elsevier, vol. 83(1-2), pages 213-237.
    29. Guilhem Bascle, 2008. "Controlling for endogeneity with instrumental variables in strategic management research," Post-Print hal-00576795, HAL.
    30. Lioutas, Evagelos D. & Charatsari, Chrysanthi, 2020. "Smart farming and short food supply chains: Are they compatible?," Land Use Policy, Elsevier, vol. 94(C).
    31. Naomi Beingessner & Amber J. Fletcher, 2020. "“Going local”: farmers’ perspectives on local food systems in rural Canada," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(1), pages 129-145, March.
    32. Ryan E. Galt, 2013. "The Moral Economy Is a Double-edged Sword: Explaining Farmers’ Earnings and Self-exploitation in Community-Supported Agriculture," Economic Geography, Taylor & Francis Journals, vol. 89(4), pages 341-365, October.
    33. Jack P. Cooley & Daniel A. Lass, 1998. "Consumer Benefits from Community Supported Agriculture Membership," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 20(1), pages 227-237.
    34. Connolly, Cristina & Klaiber, H. Allen, 2019. "Competition in Local Food Markets," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 44(2), May.
    35. Ryan E. Galt, 2013. "The Moral Economy Is a Double-edged Sword: Explaining Farmers’ Earnings and Self-exploitation in Community-Supported Agriculture," Economic Geography, Clark University, vol. 89(4), pages 341-365, October.
    36. Printezis, Iryna & Grebitus, Carola, 2018. "Marketing Channels for Local Food," Ecological Economics, Elsevier, vol. 152(C), pages 161-171.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Pierre Chiaverina & Sophie Drogué & Florence Jacquet & Larry Lev & Robert King, 2023. "Does short food supply chain participation improve farm economic performance? A meta‐analysis," Agricultural Economics, International Association of Agricultural Economists, vol. 54(3), pages 400-413, May.
    2. Giannis T. Tsoulfas & Panagiotis Trivellas & Panagiotis Reklitis & Anna Anastasopoulou, 2023. "A Bibliometric Analysis of Short Supply Chains in the Agri-Food Sector," Sustainability, MDPI, vol. 15(2), pages 1-46, January.
    3. Dumitrescu, Carmen Simona & Pet, Elena & Salasan, Cosmin & Stanciu, Sorin, 2022. "Direct Sale Of Products From The Farm," MPRA Paper 116154, University Library of Munich, Germany.
    4. Felix Zoll & Caitlin K. Kirby & Kathrin Specht & Rosemarie Siebert, 2023. "Exploring member trust in German community-supported agriculture: a multiple regression analysis," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(2), pages 709-724, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Patrick Mundler & Sophie Laughrea, 2015. "Circuits alimentaires de proximité - Quels bénéfices pour le développement des territoires? Étude de cas dans trois territoires québécois," CIRANO Project Reports 2015rp-21, CIRANO.
    2. Enthoven, Laura & Van den Broeck, Goedele, 2021. "Local food systems: Reviewing two decades of research," Agricultural Systems, Elsevier, vol. 193(C).
    3. Yuna Chiffoleau & Tara Dourian, 2020. "Sustainable Food Supply Chains: Is Shortening the Answer? A Literature Review for a Research and Innovation Agenda," Sustainability, MDPI, vol. 12(23), pages 1-21, November.
    4. Horst, Megan & Gwin, Lauren, 2018. "Land access for direct market food farmers in Oregon, USA," Land Use Policy, Elsevier, vol. 75(C), pages 594-611.
    5. Claudio Vitari & Erin Whittingham, 2018. "Tackling Conventional Agriculture: The Institutionalization of Community Supported Agriculture's (CSA) Principles," Post-Print halshs-01923789, HAL.
    6. Felix Zoll & Caitlin K. Kirby & Kathrin Specht & Rosemarie Siebert, 2023. "Exploring member trust in German community-supported agriculture: a multiple regression analysis," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(2), pages 709-724, June.
    7. Alexandre Dubois, 2019. "Translocal practices and proximities in short quality food chains at the periphery: the case of North Swedish farmers," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(4), pages 763-778, December.
    8. Roxana Bobulescu & Nhu Tuyên Lê & Claudio Vitari & Erin Whittingham, 2018. "Socio-economic and ecological transition in community supported agriculture: from the 'transitional' to the 'ideal' CSA," Post-Print halshs-01923235, HAL.
    9. Alexandra Doernberg & Annette Piorr & Ingo Zasada & Dirk Wascher & Ulrich Schmutz, 2022. "Sustainability assessment of short food supply chains (SFSC): developing and testing a rapid assessment tool in one African and three European city regions," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(3), pages 885-904, September.
    10. Wille, Stefan Clemens & Barklage, Britta & Spiller, Achim & von Meyer-Höfer, Marie, 2018. "Challenging factors of farmer-to-consumer direct marketing: An empirical analysis of German livestock owners," DARE Discussion Papers 1807, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    11. Pierre Chiaverina & Sophie Drogué & Florence Jacquet & Larry Lev & Robert King, 2023. "Does short food supply chain participation improve farm economic performance? A meta‐analysis," Agricultural Economics, International Association of Agricultural Economists, vol. 54(3), pages 400-413, May.
    12. Rosalia Stella Evola & Giovanni Peira & Erica Varese & Alessandro Bonadonna & Enrica Vesce, 2022. "Short Food Supply Chains in Europe: Scientific Research Directions," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    13. Eleni Papaoikonomou & Matías Ginieis, 2017. "Putting the farmer’s face on food: governance and the producer–consumer relationship in local food systems," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(1), pages 53-67, March.
    14. Catherine Brinkley & Gwyneth M. Manser & Sasha Pesci, 2021. "Growing pains in local food systems: a longitudinal social network analysis on local food marketing in Baltimore County, Maryland and Chester County, Pennsylvania," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(4), pages 911-927, December.
    15. Giaime Berti & Catherine Mulligan, 2016. "Competitiveness of Small Farms and Innovative Food Supply Chains: The Role of Food Hubs in Creating Sustainable Regional and Local Food Systems," Sustainability, MDPI, vol. 8(7), pages 1-31, July.
    16. Betty Izumi & D. Wright & Michael Hamm, 2010. "Farm to school programs: exploring the role of regionally-based food distributors in alternative agrifood networks," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(3), pages 335-350, September.
    17. Mary Beckie & Emily Kennedy & Hannah Wittman, 2012. "Scaling up alternative food networks: farmers’ markets and the role of clustering in western Canada," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 29(3), pages 333-345, September.
    18. Zhenzhong Si & Theresa Schumilas & Steffanie Scott, 2015. "Characterizing alternative food networks in China," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(2), pages 299-313, June.
    19. Roxana Bobulescu & Nhu Tuyên Lê & Claudio Vitari & Erin Whittingham, 2018. "Socio-economic and ecological transition in community supported agriculture: from the 'transitional' to the 'ideal' CSA," Grenoble Ecole de Management (Post-Print) halshs-01923235, HAL.
    20. Sini Forssell & Leena Lankoski, 2015. "The sustainability promise of alternative food networks: an examination through “alternative” characteristics," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(1), pages 63-75, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:agrhuv:v:39:y:2022:i:2:d:10.1007_s10460-021-10289-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.