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Comment on “Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct‑market farmers in Canada”

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  • Alessandro Corsi

    (University of Turin)

Abstract

This paper discusses some aspects of the article by Azima and Mundler (2022). It is argued that the relationship between work and social satisfaction and direct selling is not necessarily linked to the existence of an opportunity cost of family labor. It is also argued that the effect of the share of direct sales over total shares is weak, while the substantial one is participation to direct selling per se, more than its share on total sales.

Suggested Citation

  • Alessandro Corsi, 2023. "Comment on “Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct‑market farmers in Canada”," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(4), pages 1527-1529, December.
    • Handle: RePEc:spr:agrhuv:v:40:y:2023:i:4:d:10.1007_s10460-023-10437-3
    DOI: 10.1007/s10460-023-10437-3
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    References listed on IDEAS

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    1. Matthew Griffin & Edward Frongillo, 2003. "Experiences and perspectives of farmers from Upstate New York farmers' markets," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 20(2), pages 189-203, June.
    2. Stevens Azima & Patrick Mundler, 2022. "Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(2), pages 791-807, June.
    3. Uematsu, Hiroki & Mishra, Ashok K., 2011. "Use of Direct Marketing Strategies by Farmers and Their Impact on Farm Business Income," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(1), pages 1-19, April.
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