IDEAS home Printed from https://ideas.repec.org/a/spr/agrhuv/v40y2023i4d10.1007_s10460-023-10437-3.html
   My bibliography  Save this article

Comment on “Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct‑market farmers in Canada”

Author

Listed:
  • Alessandro Corsi

    (University of Turin)

Abstract

This paper discusses some aspects of the article by Azima and Mundler (2022). It is argued that the relationship between work and social satisfaction and direct selling is not necessarily linked to the existence of an opportunity cost of family labor. It is also argued that the effect of the share of direct sales over total shares is weak, while the substantial one is participation to direct selling per se, more than its share on total sales.

Suggested Citation

  • Alessandro Corsi, 2023. "Comment on “Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct‑market farmers in Canada”," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(4), pages 1527-1529, December.
    • Handle: RePEc:spr:agrhuv:v:40:y:2023:i:4:d:10.1007_s10460-023-10437-3
    DOI: 10.1007/s10460-023-10437-3
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10460-023-10437-3
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10460-023-10437-3?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Matthew Griffin & Edward Frongillo, 2003. "Experiences and perspectives of farmers from Upstate New York farmers' markets," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 20(2), pages 189-203, June.
    2. Stevens Azima & Patrick Mundler, 2022. "Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(2), pages 791-807, June.
    3. Uematsu, Hiroki & Mishra, Ashok K., 2011. "Use of Direct Marketing Strategies by Farmers and Their Impact on Farm Business Income," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(1), pages 1-19, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yousef Ahmad El Dameh & Hamad AL Ghadeer, 2021. "The Impact of Traditional Direct Marketing on Creating Brand Awareness: Case Study on IKEA in Jordan," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(3), pages 130-130, July.
    2. Reynolds-Allie, Kenesha & Fields, Deacue, 2011. "Alabama Restaurant Preferences and Willingness to Pay for Local Food: A Choice Based Approach," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 98822, Southern Agricultural Economics Association.
    3. Dru Montri & Kimberly Chung & Bridget Behe, 2021. "Farmer perspectives on farmers markets in low-income urban areas: a case study in three Michigan cities," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(1), pages 1-14, February.
    4. Dias, Cláudia & Franco, Mário, 2018. "Cooperation in tradition or tradition in cooperation? Networks of agricultural entrepreneurs," Land Use Policy, Elsevier, vol. 71(C), pages 36-48.
    5. Grace O’Connor & Kimberley Reis & Cheryl Desha & Ingrid Burkett, 2025. "Valuing farmers in transitions to more sustainable food systems: A systematic literature review of local food producers’ experiences and contributions in short food supply chains," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 42(1), pages 565-592, March.
    6. John M. Polimeni & Raluca I. Iorgulescu & Lucian Liviu Albu & Andrei Ionica, 2022. "Romanian Farmers’ Markets: Understanding the Environmental Attitudes of Farmers as an Instrument for Bioeconomy Development," Sustainability, MDPI, vol. 14(18), pages 1-20, September.
    7. Velandia, Margarita & Clark, Christopher D. & Lambert, Dayton M. & Davis, James A. & Jensen, Kimberly & Wszelaki, Annette & Wilcox, Michael D. Jr., 2014. "Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 0, pages 1-17.
    8. Wille, Stefan Clemens & Barklage, Britta & Spiller, Achim & von Meyer-Höfer, Marie, 2018. "Challenging factors of farmer-to-consumer direct marketing: An empirical analysis of German livestock owners," DARE Discussion Papers 1807, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    9. O'Hara, Jeffrey K. & Benson, Matthew, 2017. "Local Food Production and Farm to School Expenditures," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252669, Southern Agricultural Economics Association.
    10. Enthoven, Laura & Van den Broeck, Goedele, 2021. "Local food systems: Reviewing two decades of research," Agricultural Systems, Elsevier, vol. 193(C).
    11. Agbo, Maxime & Rousselière, Damien & Salanié, Julien, 2015. "Agricultural marketing cooperatives with direct selling: A cooperative–non-cooperative game," Journal of Economic Behavior & Organization, Elsevier, vol. 109(C), pages 56-71.
    12. Ogawa, Keishi & Garrod, Guy & Yagi, Hironori, 2023. "Sustainability strategies and stakeholder management for upland farming," Land Use Policy, Elsevier, vol. 131(C).
    13. Bartolini, Fabio & Andreoli, Maria & Brunori, Gianluca, 2013. "Explaining the determinants of on-farm diversification: The case Study of Tuscany Region," 2013 Second Congress, June 6-7, 2013, Parma, Italy 149903, Italian Association of Agricultural and Applied Economics (AIEAA).
    14. Pierre Chiaverina & Sophie Drogué & Florence Jacquet & Larry Lev & Robert King, 2023. "Does short food supply chain participation improve farm economic performance? A meta‐analysis," Agricultural Economics, International Association of Agricultural Economists, vol. 54(3), pages 400-413, May.
    15. Lynch, Lori & Duke, Joshua M., 2007. "Economic Benefits of Farmland Preservation: Evidence from the United States," Working Papers 7342, University of Maryland, Department of Agricultural and Resource Economics.
    16. Hung-Hao Chang & Junlin He & Kannika Saeliw, 2017. "The Role of Off-Farm Labor Participation Decisions of Married Farm Couples on Farm Direct Marketing in Taiwan," The Developing Economies, Institute of Developing Economies, vol. 55(1), pages 3-22, March.
    17. Maxime Agbo & Damien Rousselière & Julien Salanié, 2013. "A Theory of Agricultural Marketing Cooperatives with Direct selling," Working Papers halshs-00906894, HAL.
    18. Nancy Kurland & Linda Aleci, 2015. "From civic institution to community place: the meaning of the public market in modern America," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(3), pages 505-521, September.
    19. Connolly, Cristina & Klaiber, H. Allen, 2019. "Competition in Local Food Markets," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 44(2), May.
    20. repec:hal:journl:halshs-01098762 is not listed on IDEAS
    21. Stevens Azima & Patrick Mundler, 2023. "Farmer satisfaction and short food supply chains," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(4), pages 1531-1536, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:agrhuv:v:40:y:2023:i:4:d:10.1007_s10460-023-10437-3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.