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Agricultural marketing cooperatives with direct selling: A cooperative–non-cooperative game

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  • Agbo, Maxime
  • Rousselière, Damien
  • Salanié, Julien

Abstract

We build a theoretical model to study a market structure with a marketing cooperative and direct selling, in which many farmers are members of an agricultural marketing cooperative. They can sell their production either to the cooperative or on an oligopolistic local market. We show that the decision to sell to the cooperative induces an anti-competitive effect on the direct selling market. The cooperative facilitates collusion on the local market by making farmers softer competitors on that market. Conversely, direct selling may create a “healthy emulation” among farmers, leading to more production benefiting the cooperative.

Suggested Citation

  • Agbo, Maxime & Rousselière, Damien & Salanié, Julien, 2015. "Agricultural marketing cooperatives with direct selling: A cooperative–non-cooperative game," Journal of Economic Behavior & Organization, Elsevier, vol. 109(C), pages 56-71.
    • Handle: RePEc:eee:jeborg:v:109:y:2015:i:c:p:56-71
    DOI: 10.1016/j.jebo.2014.11.003
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    4. Yun Shen & Jinmin Wang & Luyao Wang & Bin Wu & Xuelan Ye & Yang Han & Rui Wang & Abbas Ali Chandio, 2022. "How Do Cooperatives Alleviate Poverty of Farmers? Evidence from Rural China," Land, MDPI, vol. 11(10), pages 1-23, October.
    5. Rousselière, Samira & Rousselière, Damien & Ramani, Shyama, 2016. "Innovation Led Alliances: Theory and application to the GM Plant Industry," 149th Seminar, October 27-28, 2016, Rennes, France 244949, European Association of Agricultural Economists.
    6. Zhong, Yuanguang & Liu, Ju & Zhou, Yong-Wu & Cao, Bin & Zheng, Xueliang, 2023. "The Role of Ambiguity Aversion in Contract-farming Supply Chains: A Distributionally Robust Approach," Omega, Elsevier, vol. 117(C).
    7. François Bareille & Florence Bonnet-Beaugrand & Sabine Duvaleix-Tréguer, 2017. "Objectives’alignment between membersand agricultural cooperatives," Review of Agricultural, Food and Environmental Studies, INRA Department of Economics, vol. 98(1-2), pages 75-91.
    8. Ahmet Candemir & Sabine Duvaleix & Laure Latruffe, 2021. "Agricultural Cooperatives And Farm Sustainability – A Literature Review," Journal of Economic Surveys, Wiley Blackwell, vol. 35(4), pages 1118-1144, September.
    9. Zhong, Ling & Nie, Jiajia & Yue, Xiaohang & Jin, Minyue, 2023. "Optimal design of agricultural insurance subsidies under the risk of extreme weather," International Journal of Production Economics, Elsevier, vol. 263(C).
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    11. Niladri Sekhar Bagchi & Pulak Mishra & Bhagirath Behera & V. Ratna Reddy, 2022. "Collectivization of smallholder farmers, strategic competition, and market performance: Experiences from two selected villages of West Bengal, India," Agribusiness, John Wiley & Sons, Ltd., vol. 38(3), pages 710-733, July.
    12. Noriaki Matsushima, 2017. "Expanding distribution channels," Asia-Pacific Journal of Accounting & Economics, Taylor & Francis Journals, vol. 24(3-4), pages 464-484, October.
    13. Panagiotou, Dimitrios, 2019. "Pricing behavior in a mixed spatial duopsony with an agricultural cooperative under asymmetric information," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 0(Issue 1).
    14. Saed Alizamir & Foad Iravani & Hamed Mamani, 2019. "An Analysis of Price vs. Revenue Protection: Government Subsidies in the Agriculture Industry," Management Science, INFORMS, vol. 65(1), pages 32-49, January.
    15. Goutam Sutar & Rakesh Arrawatia & Krantiraditya Dhalmahapatra & Ashish Garg & Deepak Kumar, 2023. "Performance assessment of Dairy Cooperative Societies (DCSs): an AHP based composite index approach," Annals of Operations Research, Springer, vol. 326(2), pages 751-782, July.
    16. Nyda Chhinh & Serey Sok & Veasna Sou & Pheakdey Nguonphan, 2022. "Local Engagement in the Agricultural Cooperatives (ACs) Operation in Cambodia," Sustainability, MDPI, vol. 14(24), pages 1-33, December.

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    More about this item

    Keywords

    Marketing cooperative; Direct selling; Local market; Competition;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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