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La signalisation de la qualité chez les petites coopératives agricoles françaises

Author

Listed:
  • Marie-Benoît Magrini
  • M’hand Fares
  • Maryline Filippi

Abstract

This paper aims to characterize the determinants of the quality signaling choice by small cooperatives, when they adopt a public label and / or a private brand. Our econometric results confirm the expected effects of the organizational structure and membership. We also show original results about the influence of the geographical export and the importance of the marketing channel. In particular, we find that the industry and the export markets are major determinants of a complementary effect between brand and public labels.

Suggested Citation

  • Marie-Benoît Magrini & M’hand Fares & Maryline Filippi, 2011. "La signalisation de la qualité chez les petites coopératives agricoles françaises," Revue d'économie régionale et urbaine, Armand Colin, vol. 0(4), pages 705-733.
  • Handle: RePEc:cai:rerarc:reru_114_0705
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    Cited by:

    1. Agbo, Maxime & Rousselière, Damien & Salanié, Julien, 2015. "Agricultural marketing cooperatives with direct selling: A cooperative–non-cooperative game," Journal of Economic Behavior & Organization, Elsevier, vol. 109(C), pages 56-71.

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