Market Diversification Strategies for Enhancing Competitiveness of Indian Marketing Cooperatives: Lessons from Gujarat State Cooperative Marketing Federation Ltd. (GUJCOMASOL)
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DOI: 10.1007/s42943-024-00108-3
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References listed on IDEAS
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More about this item
Keywords
Marketing cooperatives; GUJCOMASOL; Market diversification; Ansoff matrix; Competitiveness;All these keywords.
JEL classification:
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
- P13 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Cooperative Enterprises
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