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Success in High Value Horticultural Export Markets for the Small Farmers: The Case of Mahagrapes in India

  • Roy, Devesh
  • Thorat, Amit

Summary In spite of being the second largest horticultural producer in the world, India is a failed exporter mainly because of the inability to meet the food safety standards. Hence, successes in horticultural exports are rare. Here, we study one unique success story, Mahagrapes, a marketing partner to farmer cooperatives attributing its success to a combination of collective action and public private partnerships. Our results indicate that Mahagrapes farmers earn significantly higher income vis-à-vis their outside marketing option and smallholders face no bias in selection. Together with the farmer's ability to consistently meet standards, this implies that the model can be scaled up.

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Article provided by Elsevier in its journal World Development.

Volume (Year): 36 (2008)
Issue (Month): 10 (October)
Pages: 1874-1890

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Handle: RePEc:eee:wdevel:v:36:y:2008:i:10:p:1874-1890
Contact details of provider: Web page: http://www.elsevier.com/locate/worlddev

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  1. Umali-Deininger, Dina & Sur, Mona, 2006. "Food Safety in a Globalizing World: Opportunities and Challenges for India," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25746, International Association of Agricultural Economists.
  2. Prema-chandra Athukorala & Sisira Jayasuriya, 2003. "Food Safety Issues, Trade and WTO Rules: A Developing Country Perspective," Departmental Working Papers 2003-13, The Australian National University, Arndt-Corden Department of Economics.
  3. George J. Borjas, 2003. "The Labor Demand Curve is Downward Sloping: Reexamining the Impact of Immigration on the Labor Market," NBER Working Papers 9755, National Bureau of Economic Research, Inc.
  4. Warning, Matthew & Key, Nigel, 2002. "The Social Performance and Distributional Consequences of Contract Farming: An Equilibrium Analysis of the Arachide de Bouche Program in Senegal," World Development, Elsevier, vol. 30(2), pages 255-263, February.
  5. Imbens, Guido W & Angrist, Joshua D, 1994. "Identification and Estimation of Local Average Treatment Effects," Econometrica, Econometric Society, vol. 62(2), pages 467-75, March.
  6. Abhijit Banerjee & Dilip Mookherjee & Kaivan Munshi & Debraj Ray, 2001. "Inequality, Control Rights, and Rent Seeking: Sugar Cooperatives in Maharashtra," Journal of Political Economy, University of Chicago Press, vol. 109(1), pages 138-190, February.
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