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Success in High Value Horticultural Export Markets for the Small Farmers: The Case of Mahagrapes in India

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  • Roy, Devesh
  • Thorat, Amit

Abstract

Summary In spite of being the second largest horticultural producer in the world, India is a failed exporter mainly because of the inability to meet the food safety standards. Hence, successes in horticultural exports are rare. Here, we study one unique success story, Mahagrapes, a marketing partner to farmer cooperatives attributing its success to a combination of collective action and public private partnerships. Our results indicate that Mahagrapes farmers earn significantly higher income vis-à-vis their outside marketing option and smallholders face no bias in selection. Together with the farmer's ability to consistently meet standards, this implies that the model can be scaled up.

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  • Roy, Devesh & Thorat, Amit, 2008. "Success in High Value Horticultural Export Markets for the Small Farmers: The Case of Mahagrapes in India," World Development, Elsevier, vol. 36(10), pages 1874-1890, October.
    • Handle: RePEc:eee:wdevel:v:36:y:2008:i:10:p:1874-1890
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