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Consumer Purchasing Behaviors And Attitudes Toward Shopping At Public Markets In Birmingham, Alabama

Author

Listed:
  • Mukiibi, Michael L.
  • Bukenya, James O.
  • Molnar, Joseph J.
  • Siaway, Arthur T.
  • Rigdon, L.

Abstract

The purpose of this study was to obtain information that could help farmers increase the profitability of their operations and improve the likelihood that they would continue farming. The specific objective was to empirically evaluate which socio-demographic characteristics and purchasing behaviors encourage consumers to patronize farmers markets, in general and public markets, in particular. Data was drawn from telephone survey responses from 502 potential food shoppers in Alabama. Logit model results point to several factors that seem to be strongly correlated with consumer purchasing behaviors and attitudes toward shopping at public markets, including income, education, age of household head, household size, price and quality of produce.

Suggested Citation

  • Mukiibi, Michael L. & Bukenya, James O. & Molnar, Joseph J. & Siaway, Arthur T. & Rigdon, L., 2007. "Consumer Purchasing Behaviors And Attitudes Toward Shopping At Public Markets In Birmingham, Alabama," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34865, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeasm:34865
    DOI: 10.22004/ag.econ.34865
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    References listed on IDEAS

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    1. Connell, Cathleen M. & Beierlein, James G. & Vroomen, Harry L., "undated". "Consumer Preferences and Attitudes Regarding Fruit and Vegetable Purchases from Direct Market Outlets," AE & RS Research Reports 257695, Pennsylvania State University, Department of Agricultural Economics and Rural Sociology.
    2. Govindasamy, Ramu & Zurbriggen, Marta & Italia, John & Adelaja, Adesoji O. & Nitzsche, Peter & VanVranken, Richard, 1998. "Farmers Markets: Consumer Trends, Preferences, and Characteristics," P Series 36722, Rutgers University, Department of Agricultural, Food and Resource Economics.
    3. Payne, Tim, 2002. "U.S. Farmers' Markets 2000: A Study Of Emerging Trends," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(01), pages 1-3, March.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

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    2. Fida Ragheb Hassanein & Sandip Solanki & Krishna Murthy Inumula & Amira Daouk & Nadine Abdel Rahman & Suha Tahan & Samah Ibnou-Laaroussi, 2025. "The Role of Sustainability in Shaping Customer Perceptions at Farmers’ Markets: A Quantitative Analysis," Sustainability, MDPI, vol. 17(13), pages 1-17, July.
    3. Nancy Kurland & Linda Aleci, 2015. "From civic institution to community place: the meaning of the public market in modern America," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(3), pages 505-521, September.
    4. Francesco Bimbo & Rosaria Viscecchia & Gianluca Nardone, 2013. "L?effetto della "filiera corta" sul livello di obesit? in Italia," Economia agro-alimentare, FrancoAngeli Editore, vol. 15(2), pages 97-110.
    5. Anderson, Langston & Hargrove, Tasha M. & Zabawa, Robert & Zekeri, Andrew A., . "Assessing Marketing Alternatives for Small Farmers in Selected Alabama Black Belt Counties," Professional Agricultural Workers Journal (PAWJ), Professional Agricultural Workers Conference, vol. 4(2).

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