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Toward an Informative and Applied Methodology for Price Comparison Studies of Farmers' Markets and Competing Retailers at the Local Scale

Author

Listed:
  • Long, Joshua
  • Sounny-Slitine, M. Anwar
  • Castles, Katherine
  • Curran, Jillian
  • Glaser, Harrison
  • Hoyer, Ellen
  • Moore, Whitney
  • Morse, Lisa
  • O'Hara, Molly
  • Parafina, Ben

Abstract

Qualitative research on food pricing in regional markets is currently underrepresented in the scholarly literature. The methods used in existing peer-reviewed studies tend to obscure important qualitative differences in the food items they compare and the retail spaces they source. Recently, some non–peer reviewed price comparison studies have emerged that point to some of the complications of earlier studies and offer alternative methods for data collection and comparison. Building upon the contributions of these latter works, this study attempts to improve upon previous studies and provide a set of methods that contribute thoughtfully to future studies. The main goal of this study is to advance research that would better inform consumers and the producers who serve them. The key contribution of this study is a new model for future price comparison studies that accurately provides accessible and practical information for farmers' market producers and consumers.

Suggested Citation

  • Long, Joshua & Sounny-Slitine, M. Anwar & Castles, Katherine & Curran, Jillian & Glaser, Harrison & Hoyer, Ellen & Moore, Whitney & Morse, Lisa & O'Hara, Molly & Parafina, Ben, 2013. "Toward an Informative and Applied Methodology for Price Comparison Studies of Farmers' Markets and Competing Retailers at the Local Scale," Journal of Agriculture, Food Systems, and Community Development, Center for Transformative Action, Cornell University, vol. 3(3).
    • Handle: RePEc:ags:joafsc:359547
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    References listed on IDEAS

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    1. Onianwa, Odili & Mojica, Maribel N. & Wheelock, Gerald, 2006. "Consumer Characteristics and Views Regarding Farmers Markets: An Examination of On-Site Survey Data of Alabama Consumers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(01), pages 1-7, March.
    2. Wolf, Marianne McGarry & Spittler, Arianne & Ahern, James, 2005. "A Profile of Farmers' Market Consumers and the Perceived Advantages of Produce Sold at Farmers' Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), pages 1-10, March.
    3. Laura DeLind, 2011. "Are local food and the local food movement taking us where we want to go? Or are we hitching our wagons to the wrong stars?," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 28(2), pages 273-283, June.
    4. Moser, Riccarda & Raffaelli, Roberta & Thilmany, Dawn D., 2011. "Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes: A Review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(2), pages 1-22, May.
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