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Exploring the Hierarchy of Product Attributes in U.S. Pecan Consumption

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  • Robinson, Chadelle

Abstract

The U.S. pecan industry has continued to experience global growth, but domestic consumption has remained flat over the last decade. Understanding that U.S. consumers continually search out healthy foods and food products, this research evaluates factors that influence their consumption. Making use of survey data from 509 adult participants and utilizing classification and regression tree (CART) analysis, we use a nonparametric modeling approach to identify factors that affect pecan consumption. We find that perceived health benefits are the most significant factor in the hierarchy of variables that affect pecan consumption, with perceived value, overall pecan attributes, and nutritional information following close behind.

Suggested Citation

  • Robinson, Chadelle, . "Exploring the Hierarchy of Product Attributes in U.S. Pecan Consumption," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(2).
    • Handle: RePEc:ags:jlofdr:305482
    DOI: 10.22004/ag.econ.305482
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    References listed on IDEAS

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    4. Aaker, Jennifer L & Lee, Angela Y, 2001. ""I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 33-49, June.
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