IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v67y2014i4p425-433.html
   My bibliography  Save this article

The effect of culture on perception and cognition: A conceptual framework

Author

Listed:
  • Kastanakis, Minas N.
  • Voyer, Benjamin G.

Abstract

Researchers are increasingly recognizing the role of culture as a source of variation in many phenomena of central importance to consumer research. This review addresses a gap in cross-cultural consumer behavior literature by providing a review and conceptual analysis of the effects of culture on pre-behavioral processes (perception and cognition). The article highlights a series of important perceptual and cognitive differences across cultures and offers a new perspective of framing these differences among cultures—that of “culturally conditioned” perceptual and cognitive orientations. The article addresses several theoretical issues and suggests directions for future research as well as managerial implications.

Suggested Citation

  • Kastanakis, Minas N. & Voyer, Benjamin G., 2014. "The effect of culture on perception and cognition: A conceptual framework," Journal of Business Research, Elsevier, vol. 67(4), pages 425-433.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:4:p:425-433
    DOI: 10.1016/j.jbusres.2013.03.028
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296313001227
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2013.03.028?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Engelen, Andreas & Brettel, Malte, 2011. "Assessing cross-cultural marketing theory and research," Journal of Business Research, Elsevier, vol. 64(5), pages 516-523, May.
    2. Zhang, Jingyun & Beatty, Sharon E. & Walsh, Gianfranco, 2008. "Review and future directions of cross-cultural consumer services research," Journal of Business Research, Elsevier, vol. 61(3), pages 211-224, March.
    3. Lim, Elison Ai Ching & Ang, Swee Hoon, 2008. "Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning," Journal of Business Research, Elsevier, vol. 61(3), pages 225-232, March.
    4. Pollay, Richard W. & Tse, David K. & Wang, Zheng-Yuan, 1990. "Advertising, propaganda, and value change in economic development : The new cultural revolution in China and attitudes toward advertising," Journal of Business Research, Elsevier, vol. 20(2), pages 83-95, March.
    5. Tse, David K & Belk, Russell W & Zhou, Nan, 1989. "Becoming a Consumer Society: A Longitudinal and Cross-cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 457-472, March.
    6. de Ruyter, Ko & van Birgelen, Marcel & Wetzels, Martin, 1998. "Consumer ethnocentrism in international services marketing," International Business Review, Elsevier, vol. 7(2), pages 185-202, April.
    7. Aaker, Jennifer L & Maheswaran, Durairaj, 1997. "The Effect of Cultural Orientation on Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(3), pages 315-328, December.
    8. Kastanakis, Minas N. & Balabanis, George, 2012. "Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior," Journal of Business Research, Elsevier, vol. 65(10), pages 1399-1407.
    9. Aaker, Jennifer L & Lee, Angela Y, 2001. ""I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 33-49, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Leban, Marina & Seo, Yuri & Voyer, Benjamin G., 2020. "Transformational effects of social media lurking practices on luxury consumption," Journal of Business Research, Elsevier, vol. 116(C), pages 514-521.
    2. Odunsi Oluwafemi & Daramola Oluwole & Agbabiaka Hazeez & Olowoporoku Oluwaseun & Awodele Daniel, 2018. "Coping with sanitary hazards in hostels: The influence of student’s socioeconomic variability," Environmental & Socio-economic Studies, Sciendo, vol. 6(2), pages 56-69, June.
    3. Jing Lin & Jianming Cai & Yan Han & He Zhu & Zhe Cheng, 2016. "Culture Sustainability: Culture Quotient (CQ) and Its Quantitative Empirical Application to Chinese Cities," Sustainability, MDPI, vol. 8(12), pages 1-12, November.
    4. Gaston-Breton, Charlotte & Lemoine, Jérémy E. & Voyer, Benjamin G. & Kastanakis, Minas N., 2021. "Pleasure, meaning or spirituality: Cross-cultural differences in orientations to happiness across 12 countries," Journal of Business Research, Elsevier, vol. 134(C), pages 1-12.
    5. Pizzetti, Marta & Chereau, Philippe & Soscia, Isabella & Teng, Fangyuan, 2023. "Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers," Journal of Business Research, Elsevier, vol. 167(C).
    6. Voyer, Benjamin G. & Kastanakis, Minas N. & Rhode, Ann Kristin, 2017. "Co-creating stakeholder and brand identities: A cross-cultural consumer perspective," Journal of Business Research, Elsevier, vol. 70(C), pages 399-410.
    7. Kong, Juan & Lou, Chen, 2023. "Do cultural orientations moderate the effect of online review features on review helpfulness? A case study of online movie reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    8. Voyer, Benjamin G. & Kastanakis, Minas N., 2017. "The importance of developing a multi-epistemological framework for studying co-creation research: A reply to Csaba," Journal of Business Research, Elsevier, vol. 70(C), pages 414-415.
    9. Marina Leban & Thyra Uth Thomsen & Sylvia Wallpach & Benjamin G. Voyer, 2021. "Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle," Journal of Business Ethics, Springer, vol. 169(2), pages 225-239, March.
    10. Lim, Rachel Esther & Sung, Yoon Hi & Lee, Wei-Na, 2018. "Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles," Journal of Business Research, Elsevier, vol. 88(C), pages 11-19.
    11. Iveltyma Roosemalen Passos Ibiapina & Aurio Leocadio & Jose Carlos Lazaro & Claudia Buhamra Abreu Romero, 2021. "The Culture and Personal Disposal Practices of University Students: A Qualitative Study in Brazil and Germany," Journal of Education for Sustainable Development, , vol. 15(1), pages 51-71, March.
    12. Mihai Curelaru & Versavia Curelaru & Mioara Cristea, 2022. "Students’ Perceptions of Online Learning during COVID-19 Pandemic: A Qualitative Approach," Sustainability, MDPI, vol. 14(13), pages 1-21, July.
    13. Hultman, Magnus & Kazeminia, Azadeh & Ghasemi, Vahid, 2015. "Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation," Journal of Business Research, Elsevier, vol. 68(9), pages 1854-1861.
    14. Ko, Eunju & Costello, John P. & Taylor, Charles R., 2019. "What is a luxury brand? A new definition and review of the literature," Journal of Business Research, Elsevier, vol. 99(C), pages 405-413.
    15. Samane Ghazali & Hossein Azadi & Alishir Kurban & Nicolae Ajtai & Marcin Pietrzykowski & Frank Witlox, 2021. "Determinants of farmers’ adaptation decisions under changing climate: the case of Fars province in Iran," Climatic Change, Springer, vol. 166(1), pages 1-24, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Millan, Elena & Reynolds, Jonathan, 2014. "Self-construals, symbolic and hedonic preferences, and actual purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 550-560.
    2. Lim, Elison Ai Ching & Ang, Swee Hoon, 2008. "Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning," Journal of Business Research, Elsevier, vol. 61(3), pages 225-232, March.
    3. Bu, Kyunghee & Kim, Donghoon & Son, Jungmin, 2013. "Is the culture–emotion fit always important?," Journal of Business Research, Elsevier, vol. 66(8), pages 983-988.
    4. Shavitt, Sharon & Barnes, Aaron J., 2020. "Culture and the Consumer Journey," Journal of Retailing, Elsevier, vol. 96(1), pages 40-54.
    5. Lorente-Páramo, Ángel J. & Chaparro-Peláez, Julián & Hernández-García, Ángel, 2020. "How to improve e-mail click-through rates – A national culture approach," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    6. Galina Timokhina & Urkmez Taylan & Ralf Wagner, 2018. "Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies," South East European Journal of Economics and Business, Sciendo, vol. 13(2), pages 49-71, December.
    7. Inwon Kang & Haixin Cui & Jeyoung Son, 2019. "Conformity Consumption Behavior and FoMO," Sustainability, MDPI, vol. 11(17), pages 1-18, August.
    8. Stathopoulou, Anastasia & Balabanis, George, 2019. "The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption," Journal of Business Research, Elsevier, vol. 102(C), pages 298-312.
    9. Purohit, Sonal & Radia, Karan Nilesh, 2022. "Conceptualizing masstige buying behavior: A mixed-method approach," Journal of Business Research, Elsevier, vol. 142(C), pages 886-898.
    10. He, Yi & Chen, Qimei & Alden, Dana L., 2012. "Consumption in the public eye: The influence of social presence on service experience," Journal of Business Research, Elsevier, vol. 65(3), pages 302-310.
    11. Messner, Wolfgang, 2016. "The impact of an aircraft's service environment on perceptions of in-flight food quality," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 123-130.
    12. Lorente-Páramo, Ángel J. & Hernández-García, Ángel & Chaparro-Peláez, Julián, 2020. "Influence of cultural dimensions on promotional e-mail effectiveness," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
    13. Jouba Hmaida, 2009. "La conception de soi : une contribution à la littérature française en Marketing," Post-Print hal-02320955, HAL.
    14. Chen, Zengxiang & Huang, Yunhui, 2016. "Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 868-880.
    15. Leder, Susanne & Mannetti, Lucia & Hölzl, Erik & Kirchler, Erich, 2010. "Regulatory fit effects on perceived fiscal exchange and tax compliance," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 39(2), pages 271-277, April.
    16. Ruvio, Ayalla A. & Shoham, Aviv, 2016. "Consumer arrogance: Scale development and validation," Journal of Business Research, Elsevier, vol. 69(10), pages 3989-3997.
    17. Zou, Lili Wenli & Chan, Ricky Y.K., 2019. "Why and when do consumers perform green behaviors? An examination of regulatory focus and ethical ideology," Journal of Business Research, Elsevier, vol. 94(C), pages 113-127.
    18. Koo, Jayoung & Im, Hyunjoo, 2019. "Going up or down? Effects of power deprivation on luxury consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 443-449.
    19. Blut, Markus & Chowdhry, Nivriti & Mittal, Vikas & Brock, Christian, 2015. "E-Service Quality: A Meta-Analytic Review," Journal of Retailing, Elsevier, vol. 91(4), pages 679-700.
    20. Inés López López & Salvador Ruiz de Maya, 2012. "When hedonic products help regulate my mood," Marketing Letters, Springer, vol. 23(3), pages 701-717, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:67:y:2014:i:4:p:425-433. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.