Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
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- Tse, David K & Belk, Russell W & Zhou, Nan, 1989. " Becoming a Consumer Society: A Longitudinal and Cross-cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan," Journal of Consumer Research, University of Chicago Press, vol. 15(4), pages 457-72, March.
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- Pollay, Richard W. & Tse, David K. & Wang, Zheng-Yuan, 1990. "Advertising, propaganda, and value change in economic development : The new cultural revolution in China and attitudes toward advertising," Journal of Business Research, Elsevier, vol. 20(2), pages 83-95, March.
- Heckler, Susan E & Childers, Terry L, 1992. " The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?," Journal of Consumer Research, University of Chicago Press, vol. 18(4), pages 475-92, March.
- Mano, Haim & Oliver, Richard L, 1993. " Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction," Journal of Consumer Research, University of Chicago Press, vol. 20(3), pages 451-66, December.
- McCracken, Grant, 1986. " Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, University of Chicago Press, vol. 13(1), pages 71-84, June.
- Meyers-Levy, Joan & Tybout, Alice M, 1989. " Schema Congruity as a Basis for Product Evaluation," Journal of Consumer Research, University of Chicago Press, vol. 16(1), pages 39-54, June.
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