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Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning

  • Lim, Elison Ai Ching
  • Ang, Swee Hoon
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    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(07)00158-0
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    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 61 (2008)
    Issue (Month): 3 (March)
    Pages: 225-232

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    Handle: RePEc:eee:jbrese:v:61:y:2008:i:3:p:225-232
    Contact details of provider: Web page: http://www.elsevier.com/locate/jbusres

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    1. Pollay, Richard W. & Tse, David K. & Wang, Zheng-Yuan, 1990. "Advertising, propaganda, and value change in economic development : The new cultural revolution in China and attitudes toward advertising," Journal of Business Research, Elsevier, vol. 20(2), pages 83-95, March.
    2. Mano, Haim & Oliver, Richard L, 1993. " Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction," Journal of Consumer Research, Oxford University Press, vol. 20(3), pages 451-66, December.
    3. Meyers-Levy, Joan & Tybout, Alice M, 1989. " Schema Congruity as a Basis for Product Evaluation," Journal of Consumer Research, Oxford University Press, vol. 16(1), pages 39-54, June.
    4. Veeck, Ann & Burns, Alvin C., 2005. "Changing tastes: the adoption of new food choices in post-reform China," Journal of Business Research, Elsevier, vol. 58(5), pages 644-652, May.
    5. Holbrook, Morris B & Moore, William L, 1981. " Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations," Journal of Consumer Research, Oxford University Press, vol. 8(1), pages 103-13, June.
    6. Aaker, Jennifer & Benet-Martinez, Veronica & Garolera, Jordi, 2001. "Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs," Research Papers 1668r, Stanford University, Graduate School of Business.
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