Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
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- Pollay, Richard W. & Tse, David K. & Wang, Zheng-Yuan, 1990. "Advertising, propaganda, and value change in economic development : The new cultural revolution in China and attitudes toward advertising," Journal of Business Research, Elsevier, vol. 20(2), pages 83-95, March.
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- Meyers-Levy, Joan & Tybout, Alice M, 1989. " Schema Congruity as a Basis for Product Evaluation," Journal of Consumer Research, Oxford University Press, vol. 16(1), pages 39-54, June.
- Veeck, Ann & Burns, Alvin C., 2005. "Changing tastes: the adoption of new food choices in post-reform China," Journal of Business Research, Elsevier, vol. 58(5), pages 644-652, May.
- Holbrook, Morris B & Moore, William L, 1981. " Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations," Journal of Consumer Research, Oxford University Press, vol. 8(1), pages 103-13, June.
- Aaker, Jennifer & Benet-Martinez, Veronica & Garolera, Jordi, 2001. "Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs," Research Papers 1668r, Stanford University, Graduate School of Business.
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