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Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning


  • Lim, Elison Ai Ching
  • Ang, Swee Hoon


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  • Lim, Elison Ai Ching & Ang, Swee Hoon, 2008. "Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning," Journal of Business Research, Elsevier, vol. 61(3), pages 225-232, March.
  • Handle: RePEc:eee:jbrese:v:61:y:2008:i:3:p:225-232

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    References listed on IDEAS

    1. Veeck, Ann & Burns, Alvin C., 2005. "Changing tastes: the adoption of new food choices in post-reform China," Journal of Business Research, Elsevier, vol. 58(5), pages 644-652, May.
    2. Pollay, Richard W. & Tse, David K. & Wang, Zheng-Yuan, 1990. "Advertising, propaganda, and value change in economic development : The new cultural revolution in China and attitudes toward advertising," Journal of Business Research, Elsevier, vol. 20(2), pages 83-95, March.
    3. Meyers-Levy, Joan & Tybout, Alice M, 1989. " Schema Congruity as a Basis for Product Evaluation," Journal of Consumer Research, Oxford University Press, vol. 16(1), pages 39-54, June.
    4. Mano, Haim & Oliver, Richard L, 1993. " Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction," Journal of Consumer Research, Oxford University Press, vol. 20(3), pages 451-466, December.
    5. Holbrook, Morris B & Moore, William L, 1981. " Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations," Journal of Consumer Research, Oxford University Press, vol. 8(1), pages 103-113, June.
    6. Aaker, Jennifer & Benet-Martinez, Veronica & Garolera, Jordi, 2001. "Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs," Research Papers 1668r, Stanford University, Graduate School of Business.
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    Cited by:

    1. Inés López López & Salvador Ruiz de Maya, 2012. "When hedonic products help regulate my mood," Marketing Letters, Springer, vol. 23(3), pages 701-717, September.
    2. Geuens, Maggie & De Pelsmacker, Patrick & Faseur, Tine, 2011. "Emotional advertising: Revisiting the role of product category," Journal of Business Research, Elsevier, vol. 64(4), pages 418-426, April.
    3. Kastanakis, Minas N. & Voyer, Benjamin G., 2014. "The effect of culture on perception and cognition: A conceptual framework," Journal of Business Research, Elsevier, vol. 67(4), pages 425-433.
    4. Kristina Klein & Valentyna Melnyk, 2016. "Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products," Marketing Letters, Springer, vol. 27(1), pages 131-142, March.
    5. Martin Eisend & Nicola Stokburger-Sauer, 2013. "Brand personality: A meta-analytic review of antecedents and consequences," Marketing Letters, Springer, vol. 24(3), pages 205-216, September.
    6. Césaroni, Fabrizio & Lado Couste, Nora Rita & Maydeu Olivares, Alberto & Ho, Han Chiang, 2011. "Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products," INDEM - Working Paper Business Economic Series id-11-01, Instituto para el Desarrollo Empresarial (INDEM).
    7. repec:eee:touman:v:39:y:2013:i:c:p:23-36 is not listed on IDEAS
    8. Wei, Yujie & Donthu, Naveen & Bernhardt, Kenneth L., 2013. "Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations," Journal of Business Research, Elsevier, vol. 66(11), pages 2171-2177.

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