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La conception de soi : une contribution à la littérature française en Marketing

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  • Jouba Hmaida

    (marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

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  • Jouba Hmaida, 2009. "La conception de soi : une contribution à la littérature française en Marketing," Post-Print hal-02320955, HAL.
    • Handle: RePEc:hal:journl:hal-02320955
    Note: View the original document on HAL open archive server: https://hal.science/hal-02320955
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    References listed on IDEAS

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    1. Aaker, Jennifer L & Williams, Patti, 1998. "Empathy versus Pride: The Influence of Emotional Appeals across Cultures," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 241-261, December.
    2. Yinlong Zhang & L. J. Shrum, 2009. "The Influence of Self-Construal on Impulsive Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(5), pages 838-850, October.
    3. Vanitha Swaminathan & Karen L. Page & Zeynep Grhan-Canli, 2007. ""My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(2), pages 248-259, May.
    4. Alokparna Basu Monga & Deborah Roedder John, 2007. "Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(4), pages 529-536, December.
    5. Sharon Ng & Michael J. Houston, 2006. "Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(4), pages 519-529, March.
    6. Nidhi Agrawal & Durairaj Maheswaran, 2005. "The Effects of Self-Construal and Commitment on Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 841-849, March.
    7. Jennifer Edson Escalas & James R. Bettman, 2005. "Self-Construal, Reference Groups, and Brand Meaning," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(3), pages 378-389, December.
    8. Schmitt, Bernd H & Zhang, Shi, 1998. "Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 108-122, September.
    9. Aaker, Jennifer L & Maheswaran, Durairaj, 1997. "The Effect of Cultural Orientation on Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(3), pages 315-328, December.
    10. Aaker, Jennifer L & Lee, Angela Y, 2001. ""I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 33-49, June.
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