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American And Chinese Thinking Styles: Attitude Effects On Holistic And Attribute Ads

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  • Beichen Liang
  • Joseph Cherian

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  • Beichen Liang & Joseph Cherian, 2014. "American And Chinese Thinking Styles: Attitude Effects On Holistic And Attribute Ads," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 5(1).
  • Handle: RePEc:vul:omefvu:v:5:y:2014:i:1:id:163
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    File URL: http://www.om.evaf.vu.lt/cms/cache/RePEc_files/article_57.pdf
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    References listed on IDEAS

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    1. Mandel, Naomi, 2003. " Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking," Journal of Consumer Research, Oxford University Press, vol. 30(1), pages 30-40, June.
    2. Aaker, Jennifer L & Williams, Patti, 1998. " Empathy versus Pride: The Influence of Emotional Appeals across Cultures," Journal of Consumer Research, Oxford University Press, vol. 25(3), pages 241-261, December.
    3. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. " Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Oxford University Press, vol. 10(2), pages 135-146, September.
    4. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-291, March.
    5. Aaker, Jennifer L & Maheswaran, Durairaj, 1997. " The Effect of Cultural Orientation on Persuasion," Journal of Consumer Research, Oxford University Press, vol. 24(3), pages 315-328, December.
    6. Claxton, John D & Fry, Joseph N & Portis, Bernard, 1974. " A Taxonomy of Prepurchase Information Gathering Patterns," Journal of Consumer Research, Oxford University Press, vol. 1(3), pages 35-42, December.
    7. Campbell, Margaret C & Goodstein, Ronald C, 2001. " The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm," Journal of Consumer Research, Oxford University Press, vol. 28(3), pages 439-449, December.
    8. Schaninger, Charles M & Sciglimpaglia, Donald, 1981. " The Influence of Cognitive Personality Traits and Demographics on Consumer Information Acquisition," Journal of Consumer Research, Oxford University Press, vol. 8(2), pages 208-216, September.
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