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Opportunities for Western Food Products in China: The Case of Orange Juice Demand


  • Chen, Xuqi
  • Gao, Zhifeng
  • House, Lisa


The rapid income per capita of Chinese consumers and increasing demand for nearly all agricultural products have attracted western food industries to focus on this booming and huge market. This research investigated the perspectives of western food products in China's market, with focus on one representative western food-orange juice, by studying the Chinese consumer knowledge, perceptions, and willingness to pay (WTP) for different types of orange juice products. Though the Chinese consumers' willingness to pay for 100 % juice exceeded the 10% juice as expected, it would not have been persuasive to conclude meaningful to develop the 100 % juice market in China unless the WTP is around the actual market price.

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  • Chen, Xuqi & Gao, Zhifeng & House, Lisa, 2013. "Opportunities for Western Food Products in China: The Case of Orange Juice Demand," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150771, Agricultural and Applied Economics Association.
  • Handle: RePEc:ags:aaea13:150771

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    References listed on IDEAS

    1. Fan, Shenggen & Agcaoili-Sombilla, Mercedita C., 1997. "Why do projections on China's future food supply and demand differ?:," EPTD discussion papers 22, International Food Policy Research Institute (IFPRI).
    2. Davis, Andrew & Gunderson, Michael A. & Brown, Mark G. & House, Lisa, 2008. "The Effect Demographics Have On The Demand For Orange Juice," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6794, Southern Agricultural Economics Association.
    3. Curtis, Kynda R. & McCluskey, Jill J. & Wahl, Thomas I., 2007. "Consumer preferences for western-style convenience foods in China," China Economic Review, Elsevier, vol. 18(1), pages 1-14.
    4. Veeck, Ann & Veeck, Gregory, 2000. "Consumer Segmentation and Changing Food Purchase Patterns in Nanjing, PRC," World Development, Elsevier, vol. 28(3), pages 457-471, March.
    5. Zheng, Yuqing & Kaiser, Harry M., 2008. "Advertising and U. S. Nonalcoholic Beverage Demand," Agricultural and Resource Economics Review, Cambridge University Press, vol. 37(02), pages 147-159, October.
    6. Fan, Shenggen & Agcaoili-Sombilla, Mercedita C., 1997. "Why projections on China's future food supply and demand differ," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 41(2), June.
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