Opportunities for Western Food Products in China: The Case of Orange Juice Demand
The rapid income per capita of Chinese consumers and increasing demand for nearly all agricultural products have attracted western food industries to focus on this booming and huge market. This research investigated the perspectives of western food products in China's market, with focus on one representative western food-orange juice, by studying the Chinese consumer knowledge, perceptions, and willingness to pay (WTP) for different types of orange juice products. Though the Chinese consumers' willingness to pay for 100 % juice exceeded the 10% juice as expected, it would not have been persuasive to conclude meaningful to develop the 100 % juice market in China unless the WTP is around the actual market price.
|Date of creation:||2013|
|Date of revision:|
|Contact details of provider:|| Postal: 555 East Wells Street, Suite 1100, Milwaukee, Wisconsin 53202|
Phone: (414) 918-3190
Fax: (414) 276-3349
Web page: http://www.aaea.org
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Zheng, Yuqing & Kaiser, Harry M., 2008. "Advertising and U.S. Nonalcoholic Beverage Demand," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 37(2), October.
- Curtis, Kynda R. & McCluskey, Jill J. & Wahl, Thomas I., 2007. "Consumer preferences for western-style convenience foods in China," China Economic Review, Elsevier, vol. 18(1), pages 1-14.
- Fan, Shenggen & Agcaoili-Sombilla, Mercedita C., 1997. "Why do projections on China's future food supply and demand differ?:," EPTD discussion papers 22, International Food Policy Research Institute (IFPRI).
- Fan, Shenggen & Agcaoili-Sombilla, Mercedita C., 1997. "Why projections on China's future food supply and demand differ," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 41(2), June.
- Davis, Andrew & Gunderson, Michael A. & Brown, Mark G. & House, Lisa, 2008. "The Effect Demographics Have On The Demand For Orange Juice," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6794, Southern Agricultural Economics Association.
- Veeck, Ann & Veeck, Gregory, 2000. "Consumer Segmentation and Changing Food Purchase Patterns in Nanjing, PRC," World Development, Elsevier, vol. 28(3), pages 457-471, March.
When requesting a correction, please mention this item's handle: RePEc:ags:aaea13:150771. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.