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Consumer Willingness to Pay for Safer Vegetables in Urban Markets of a Developing Country: The Case of Kale in Nairobi, Kenya

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  • Carl Johan Lagerkvist
  • Sebastian Hess
  • Julius Okello
  • Nancy Karanja

Abstract

The rapid urban population growth, rising level of urban poverty, and problems with food supply and distribution systems have increased the importance of developing local supplies of perishable produce of safe and good nutritional value in developing countries. This examination of consumer preferences for food safety across major urban fresh vegetable market categories revealed that the explanations behind purchase intentions were market segment-specific. There is a need to target agricultural policies relating to handling practices and for public health policies to be more differentiated in promoting food safety.

Suggested Citation

  • Carl Johan Lagerkvist & Sebastian Hess & Julius Okello & Nancy Karanja, 2013. "Consumer Willingness to Pay for Safer Vegetables in Urban Markets of a Developing Country: The Case of Kale in Nairobi, Kenya," Journal of Development Studies, Taylor & Francis Journals, vol. 49(3), pages 365-382, March.
    • Handle: RePEc:taf:jdevst:v:49:y:2013:i:3:p:365-382
    DOI: 10.1080/00220388.2012.724165
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    References listed on IDEAS

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    1. Tschirley, David L. & Ayieko, Miltone W., 2008. "Assessment of Kenya's Domestic Horticultural Production and Marketing Systems and Lessons for the Future," Working Papers 202610, Egerton University, Tegemeo Institute of Agricultural Policy and Development.
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    Cited by:

    1. Penn, Jerrod & Hu, Wuyang, 2016. "Making the Most of Cheap Talk in an Online Survey," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236171, Agricultural and Applied Economics Association.
    2. Xuhui Wang & Frida Pacho & Jia Liu & Redempta Kajungiro, 2019. "Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge," Sustainability, MDPI, vol. 11(1), pages 1-18, January.
    3. Oluwagbenga Akinwehinmi & Kolawole Ogundari & Taye Timothy Amos, 2022. "Consumers’ food control risk perception and preference for food safety certification in emerging food markets," Journal of Agricultural Economics, Wiley Blackwell, vol. 73(3), pages 690-708, September.
    4. Naphtal Habiyaremye & Nadhem Mtimet & Emily A. Ouma & Gideon A. Obare, 2023. "Consumers' willingness to pay for safe and quality milk: Evidence from experimental auctions in Rwanda," Agribusiness, John Wiley & Sons, Ltd., vol. 39(4), pages 1049-1074, October.
    5. Akinwehinmi, Oluwagbenga & Ogundari, Kolawole & Amos, Taiwo, 2021. "Consumers' Food Control Risk Perception and Preference for Government-Controlled Safety Certification in Emerging Food Markets," 2021 Conference, August 17-31, 2021, Virtual 315312, International Association of Agricultural Economists.
    6. Enthoven, Laura & Van den Broeck, Goedele, 2023. "How to boost the local trade of participatory guarantee system (PGS)-certified produce? A value chain perspective in Huánuco, Peru," Ecological Economics, Elsevier, vol. 212(C).
    7. Ireen Raaijmakers & Harriette Snoek & Busie Maziya-Dixon & Thom Achterbosch, 2018. "Drivers of Vegetable Consumption in Urban Nigeria: Food Choice Motives, Knowledge, and Self-Efficacy," Sustainability, MDPI, vol. 10(12), pages 1-14, December.
    8. Xuqi Chen & Zhifeng Gao & Lisa House & Jiaoju Ge & Chengfeng Zong & Fred Gmitter, 2016. "Opportunities for Western Food Products in China: The Case of Orange Juice Demand," Agribusiness, John Wiley & Sons, Ltd., vol. 32(3), pages 343-362, July.
    9. Hoffmann, Vivian & Moser, Christine & Saak, Alexander, 2019. "Food safety in low and middle-income countries: The evidence through an economic lens," World Development, Elsevier, vol. 123(C), pages 1-1.
    10. Kelvin Mashisia Shikuku & Erwin Bulte & Carl Johan Lagerkvist & Nhuong Tran, 2023. "Endowments, expectations, and the value of food safety certification: experimental evidence from fish markets in Nigeria," Experimental Economics, Springer;Economic Science Association, vol. 26(5), pages 1060-1084, November.
    11. Lagerkvist, Carl Johan & Hess, Sebastian & Okello, Julius & Hansson, Helena & Karanja, Nancy, 2013. "Food health risk perceptions among consumers, farmers, and traders of leafy vegetables in Nairobi," Food Policy, Elsevier, vol. 38(C), pages 92-104.

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