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Drivers of Vegetable Consumption in Urban Nigeria: Food Choice Motives, Knowledge, and Self-Efficacy

Author

Listed:
  • Ireen Raaijmakers

    (Wageningen Economic Research, Wageningen University & Research, P.O. Box 29703, 2502 LS The Hague, The Netherlands)

  • Harriette Snoek

    (Wageningen Economic Research, Wageningen University & Research, P.O. Box 29703, 2502 LS The Hague, The Netherlands)

  • Busie Maziya-Dixon

    (International Institute of Tropical Agriculture (IITA), Headquarters and West Africa Hub, PMB 5320, Oyo Road, Ibadan 200001, Oyo State, Nigeria)

  • Thom Achterbosch

    (Wageningen Economic Research, Wageningen University & Research, P.O. Box 29703, 2502 LS The Hague, The Netherlands)

Abstract

Objective: This study aimed to provide insights into vegetable consumption behavior of urban Nigerian consumers across different Socio-Economic Classes (SEC), their main food choice motives, and the associations of these motives and other drivers with vegetable consumption. Methods: An online survey was conducted in which 1220 women from Lagos ( N = 808) and Ibadan ( N = 412) metropolis from different SEC participated. Results: On average, respondents reported to consume 2.6 portions of vegetables per day. Most vegetables were bought at open and traditional markets, were bought fresh rather than processed, and were consumed cooked. Respondents from the second richest and upper middle SEC consumed most vegetables () and higher SEC consumed a larger variety of vegetables compared to those from lower classes. Respondents who reported to have a higher knowledge of vegetable consumption, had a higher belief in one’s own ability to prepare vegetables (self-efficacy), and those that valued the food motive Mood and Health more, reported a higher vegetable intake. Conclusions: Vegetable consumption in the studied cities in Nigeria was below recommendations. Increasing knowledge and self-efficacy might be a way to increase consumption, especially in combination with interventions in the food environment and product design focused on the motives Health and Mood, and considering the importance of differences between SEC.

Suggested Citation

  • Ireen Raaijmakers & Harriette Snoek & Busie Maziya-Dixon & Thom Achterbosch, 2018. "Drivers of Vegetable Consumption in Urban Nigeria: Food Choice Motives, Knowledge, and Self-Efficacy," Sustainability, MDPI, vol. 10(12), pages 1-14, December.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:12:p:4771-:d:190478
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    References listed on IDEAS

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    Cited by:

    1. Kilders, Valerie & Caputo, Vincenzina & Liverpool-Tasie, Lenis Saweda O., 2021. "Consumer ethnocentric behavior and food choices in developing countries: The case of Nigeria," Food Policy, Elsevier, vol. 99(C).
    2. Itohan Ebunoluwa Abatan & Lenis Saweda O. Liverpool-Tasie & Adewale Olusegun Obadina, 2025. "When washing is not enough: a cross-disciplinary analysis of hygiene and handling practices among vegetable traders in Nigeria," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 17(3), pages 657-669, June.
    3. Kehinde Paul Adeosun & Mary Greene & Peter Oosterveer, 2022. "Informal ready-to-eat food vending: a social practice perspective on urban food provisioning in Nigeria," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 14(3), pages 763-780, June.
    4. Kehinde Paul Adeosun & Kabir Kayode Salman & Nnaemeka Andegbe Chukwuone & Chukwuma Otum Ume & Chiamaka Adaobi Chukwuone & Cynthia .Njideka Ezema, 2022. "Factors Influencing Fruits And Vegetables Consumption among Pregnant Women: Evidence from Enugu State, Nigeria," Economia agro-alimentare, FrancoAngeli Editore, vol. 24(1), pages 1-23.
    5. Harriette M Snoek & Ireen Raaijmakers & Oluranti M Lawal & Machiel J Reinders, 2022. "An explorative study with convenience vegetables in urban Nigeria—The Veg-on-Wheels intervention," PLOS ONE, Public Library of Science, vol. 17(9), pages 1-21, September.
    6. Ameye, Hannah & Hülsen, Vivien & Glatzel, Katrin & Laar, Amos & Qaim, Matin, 2025. "Urbanizing food environments in Africa: Challenges and opportunities for improving accessibility, affordability, convenience, and desirability of healthy diets," Food Policy, Elsevier, vol. 137(C).
    7. Siet J. Sijtsema & Hans Dagevos & Ghalia Nassar & Mariët van Haaster de Winter & Harriëtte M. Snoek, 2021. "Capabilities and Opportunities of Flexitarians to Become Food Innovators for a Healthy Planet: Two Explorative Studies," Sustainability, MDPI, vol. 13(20), pages 1-17, October.
    8. Giulia Pastori & Elise F. Talsma & Edith J. M. Feskens & Le Thi Huong & Folake O. Samuel & Oluyemisi F. Shittu & Toluwalope E. Eyinla & Alan Brauw & Kate Ambler & Sigrid Wertheim-Heck & Ricardo Hernan, 2025. "Impact of food system interventions to increase fruit and vegetable intake among urban adults in Nigeria and Vietnam," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 17(3), pages 641-655, June.
    9. Adeosun, Kehinde Paul & Salman, Kabir Kayode & Chukwuone, Nnaemeka Adaobi & Ume, Chukwuma Otum & Chukwuone, Chiamaka Adaobi & Ezemaaa, Cynthia Njideka, . "Factors Influencing Fruits And Vegetables Consumption among Pregnant Women: Evidence from Enugu State, Nigeria," Economia agro-alimentare / Food Economy, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA), vol. 24(01).

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