How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination
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DOI: 10.1016/j.jbusres.2021.02.046
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Cited by:
- Chaudhry, Peggy E., 2022. "Dupe influencers exploiting social media to peddle luxury fakes," Business Horizons, Elsevier, vol. 65(6), pages 719-727.
- Tamil Selvi Renganathan & Goi Mei Teh, 2023. "The Effect of Social Media Influencers on Fashion Counterfeit Purchase Intention among Young Generation," Information Management and Business Review, AMH International, vol. 15(2), pages 128-143.
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Keywords
Attitude functions; Culture; Luxury brands; Counterfeits; Purchase intention; Perceived quality;All these keywords.
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