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Laboratory markets in counterfeit goods: Hong Kong versus Las Vegas


  • Patrick Harvey
  • W. David Walls


“Black markets” represent an extreme challenge to empirical researchers due to the almost insurmountable obstacle of obtaining high-quality data. The dearth of high-precision data precludes not only empirical analysis—including the quantification of various elasticities—but also the informed policy analysis that results from the integration of empirical results with government, market, and social institutions. We propose and conduct a controlled laboratory market in counterfeit goods on several groups of subjects in Hong Kong and Las Vegas. The data generated in the experiments are used to estimate a random-effects model of individual choice behavior. The main empirical findings are that subjects in Hong Kong are more likely to purchase the counterfeit good than are subjects in Las Vegas; the price and penalty elasticities are substantially larger (in absolute value) in Las Vegas than in Hong Kong; and that in both locations the price effects of legitimate and counterfeit goods are asymmetrical in the monetary price and expected penalty cost. An equal increase in the price of an authentic good and the expected penalty cost of a counterfeit good increases the probability that a consumer will purchase the authentic good.

Suggested Citation

  • Patrick Harvey & W. David Walls, 2003. "Laboratory markets in counterfeit goods: Hong Kong versus Las Vegas," Applied Economics Letters, Taylor & Francis Journals, vol. 10(14), pages 883-887.
  • Handle: RePEc:taf:apeclt:v:10:y:2003:i:14:p:883-887
    DOI: 10.1080/1350485032000155431

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    References listed on IDEAS

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    Cited by:

    1. Swami, Viren & Chamorro-Premuzic, Tomas & Furnham, Adrian, 2009. "Faking it: Personality and individual difference predictors of willingness to buy counterfeit goods," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 38(5), pages 820-825, October.
    2. Giovanni Mattia, 2013. "Motivazioni e comportamenti nei confronti della contraffazione non-deceptive: un’indagine esplorativa sui giovani acquirenti," MERCATI E COMPETITIVIT, FrancoAngeli Editore, vol. 2013(2), pages 83-103.
    3. Ling Jiang & Veronique Cova, 2012. "Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China," Post-Print hal-02062369, HAL.
    4. Kaufmann, Hans Ruediger & Petrovici, Dan Alex & Filho, Cid Gonçalves & Ayres, Adriano, 2016. "Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands," Journal of Business Research, Elsevier, vol. 69(12), pages 5735-5747.
    5. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: antecedents and effect on intention to purchase
      [Attitude envers l'achat de contrefaçons : déterminants et effet sur l'intention d'achat]
      ," Post-Print hal-01803846, HAL.
    6. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase," Post-Print hal-01803871, HAL.
    7. Yoo, Boonghee & Lee, Seung-Hee, 2012. "Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each," Journal of Business Research, Elsevier, vol. 65(10), pages 1507-1515.
    8. Muhammad Rizwan & Muhammad Nasir Jamal & Zain-Ul-Abidin & Khadeeja Gul Zareen & Arslan Khan & Barza Farhat & Rashid Khan, 2013. "The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(2), pages 220-236, February.
    9. Rosalie Liccardo Pacula & Srikanth Kadiyala & Priscillia Hunt & Alessandro Malchiodi, 2012. "An Alternative Framework for Empirically Measuring the Size of Counterfeit Markets," NBER Working Papers 18171, National Bureau of Economic Research, Inc.
    10. André Le Roux & Marinette Thébault & Yves Roy, 2019. "Do product category and consumers' motivations profiles matter regarding counterfeiting?," Post-Print hal-02396896, HAL.
    11. Franses, Ph.H.B.F. & Lede, M.M., 2012. "Income, Cultural Norms and Purchases of Counterfeits," Econometric Institute Research Papers EI 2012-26, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    12. Thaichon, Park & Quach, Sara, 2016. "Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 82-91.

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