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The economic value and determinants of tourists’ counterfeit purchases: The case of Hong Kong

Author

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  • Stephen Pratt

    (The University of the South Pacific, Fiji)

  • Christine YH Zeng

    (The Hong Kong Polytechnic University, Hong Kong)

Abstract

Counterfeiting of fashion brands is a multi-billion dollar industry with an increasing number of goods being counterfeited. This research takes a demand-side approach to measuring counterfeiting activity among tourists in Hong Kong. Non-deceptive counterfeit purchases by tourists in Hong Kong amount to US$761.32 million per year. Tourists’ decision of whether to purchase counterfeit goods depended on a mix of extrinsic and intrinsic factors including psychometric variables, trip-related characteristics, and sociodemographics. Lowering the prices of genuine goods and explaining the risks of purchasing counterfeit goods would be the most effective anti-counterfeit measures. However, lowering the price of genuine goods can diminish the brand image of these luxury items.

Suggested Citation

  • Stephen Pratt & Christine YH Zeng, 2020. "The economic value and determinants of tourists’ counterfeit purchases: The case of Hong Kong," Tourism Economics, , vol. 26(1), pages 155-178, February.
    • Handle: RePEc:sae:toueco:v:26:y:2020:i:1:p:155-178
    DOI: 10.1177/1354816619834482
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    References listed on IDEAS

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