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Influential decision factors of counterfeit consumers in Shijiazhuang city of China: A Logit analysis


  • Safa, Mohammad Samaun
  • Jessica, Wang Jing


The policies implemented towards open-economy by the Chinese government encouraged adopting foreign technology or marketing techniques. Counterfeiting has been found to be an antagonistic consequence of the policy. The study has attempted to determine the socio-demographic attributes that influence the decision of buying counterfeit. Using convenience sampling technique 301 samples were collected. Descriptive statistics, non-parametric mean test, spearman correlation and logit analysis were employed to fulfill the objectives of the study. Most of the socio-demographic attributes were found to be significant in hastening the intension to buy counterfeit. The findings showed that the deceptive consumers are slightly older than the non-deceptive consumers though the non-deceptive consumers had lower education. The study recommended that motivational work and implementation of effective legal system could protect expansion of counterfeit marketing in the study area as well as in china.

Suggested Citation

  • Safa, Mohammad Samaun & Jessica, Wang Jing, 2005. "Influential decision factors of counterfeit consumers in Shijiazhuang city of China: A Logit analysis," MPRA Paper 10672, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:10672

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    References listed on IDEAS

    1. Gene M. Grossman & Carl Shapiro, 1986. "Foreign Counterfeiting of Status Goods," NBER Working Papers 1915, National Bureau of Economic Research, Inc.
    2. Gene M. Grossman & Carl Shapiro, 1988. "Foreign Counterfeiting of Status Goods," The Quarterly Journal of Economics, Oxford University Press, vol. 103(1), pages 79-100.
    3. Cordell, Victor V. & Wongtada, Nittaya & Kieschnick, Robert Jr., 1996. "Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants," Journal of Business Research, Elsevier, vol. 35(1), pages 41-53, January.
    4. Bush, Ronald F. & Bloch, Peter H. & Dawson, Scott, 1989. "Remedies for product counterfeiting," Business Horizons, Elsevier, vol. 32(1), pages 59-65.
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    Cited by:

    1. Safa, Mohammad Samaun & Shakir, Fazna & Boon, Ooi Keng, 2006. "Knowledge management: Practice and performance of NGO in Maldives," MPRA Paper 10756, University Library of Munich, Germany.

    More about this item


    Counterfeit product; china; logit model; influential factor; decision factor;

    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design


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