Influential decision factors of counterfeit consumers in Shijiazhuang city of China: A Logit analysis
The policies implemented towards open-economy by the Chinese government encouraged adopting foreign technology or marketing techniques. Counterfeiting has been found to be an antagonistic consequence of the policy. The study has attempted to determine the socio-demographic attributes that influence the decision of buying counterfeit. Using convenience sampling technique 301 samples were collected. Descriptive statistics, non-parametric mean test, spearman correlation and logit analysis were employed to fulfill the objectives of the study. Most of the socio-demographic attributes were found to be significant in hastening the intension to buy counterfeit. The findings showed that the deceptive consumers are slightly older than the non-deceptive consumers though the non-deceptive consumers had lower education. The study recommended that motivational work and implementation of effective legal system could protect expansion of counterfeit marketing in the study area as well as in china.
|Date of creation:||15 Dec 2005|
|Date of revision:|
|Publication status:||Published in International Jounral of Management and Entrepreneurship 2.1(2005): pp. 160-178|
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MIT Press, vol. 103(1), pages 79-100, February.
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