Report NEP-MKT-2015-08-07

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Mattas, Konstadinos & Tsakiridou, Efthimia & Theodoridou, Glykeria, 2015, "Consumers’ purchasing trends of GIs products," 145th Seminar, April 14-15, 2015, Parma, Italy, European Association of Agricultural Economists, number 206462, Apr, DOI: 10.22004/ag.econ.206462.
• Richards, Timothy J. & Hamilton, Stephen F. & Empen, Janine, 2015, "Attribute Search in Online Retailing," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 202968, May, DOI: 10.22004/ag.econ.202968.
• Acquah, Sarah & Petrolia, Daniel, 2014, "Effect of branding Gulf oysters on consumers willingness to pay," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162449, DOI: 10.22004/ag.econ.162449.
• Chen, Maolong & Ortega, David. L & Wang, H.Holly, 2015, "Chinese consumers' perception of imported versus domestic pork quality," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205328, DOI: 10.22004/ag.econ.205328.
• House, Lisa A. & Jiang, Yuan & Salois, Matthew, 2014, "Measures of Online Advertising Effectiveness: The Case of Orange Juice," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada, Agricultural and Applied Economics Association, number 169776, May, DOI: 10.22004/ag.econ.169776.
• Deng, Xueting & Woods, Timothy, 2014, "What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162594, DOI: 10.22004/ag.econ.162594.
• He, Chenyi & Gao, Zhifeng, , "The Impact of Customer Review on Consumer Preference for Fresh Produce: A Choice Experiment Approach," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205807, DOI: 10.22004/ag.econ.205807.
• Canavari, Maurizio & Wongprawmas, Rungsaran & Pappalardo, Gioacchino & Pecorino, Biagio, 2015, "Value elicitation for multiple quantities of new differentiated products using non-hypothetical open-ended choice experiments," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205204, DOI: 10.22004/ag.econ.205204.
• Yan, Yiwei & Ames, Glenn C.W. & Colson, Gregory & Chen, Tinggui, 2014, "Willingness to Pay for Safer Dairy Product in China: Evidence from Shanghai Customers' Purchasing Decision of Bright Dairy's Baby Cheese," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162497, DOI: 10.22004/ag.econ.162497.
• Li, Xiaogu & Jensen, Kimberly L. & Clark, Christopher D. & Lambert, Dayton M., 2015, "Scale Heterogeneity, Consequentiality, and Willingness-to-Pay for Public Goods: The Case of Beef Choices," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 204908, May, DOI: 10.22004/ag.econ.204908.
• Salois, Matthew J. & Reilly, Amber, 2014, "Millennial Parents and the Effectiveness of Generic Advertising for 100% Orange Juice," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162592, Jan, DOI: 10.22004/ag.econ.162592.
• Armstrong, Mark, 2015, "Nonlinear Pricing," MPRA Paper, University Library of Munich, Germany, number 65779, Jul.
• Stranieri, S. & Baldi, L., 2015, "Fresh-cut salad and shelf life date extension: a segmentation of Italian consumers," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria, International European Forum on System Dynamics and Innovation in Food Networks, number 206215, May, DOI: 10.22004/ag.econ.206215.
• Diamond, Adam & Tropp, Debra & Barham, James & Frain, Michelle & Kiraly, Stacia & Cantrell, Patty, 2014, "Food Value Chains: Creating Shared Value To Enhance Marketing Success," Research Reports, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program, number 176263, May, DOI: 10.22004/ag.econ.176263.
• Lee, Yoonsuk & Chang, JaeBong, 2014, "The Effect of Brand Equity across Seafood Products," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162455, DOI: 10.22004/ag.econ.162455.
• Yonezawa, Koichi & Richards, Timothy J., , "Competitive Package Size Decisions," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205287, DOI: 10.22004/ag.econ.205287.
• Vlaeminck, Pieter & Vranken, Liesbet, 2015, "Do labels capture consumers’ actual willingness to pay for Fair Trade characteristics?," Working Papers, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics, number 206438, DOI: 10.22004/ag.econ.206438.
• Vickner, Steven S., 2015, "Seafood Safety and Marketing: The Case of the Deepwater Horizon Tragedy," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 206717, Jul, DOI: 10.22004/ag.econ.206717.
• Moritz Bosbach & Ornella Wanda Maietta & Hannah Marquardt, 2015, "Domestic Food Purchase Bias: A Cross-Country Case Study of Germany, Italy and Serbia," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 409, Jul.
• Klink, Jeanette & Nina, Langen, 2015, "Are animal welfare aspects of relevance in consumers’ purchase decision," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria, International European Forum on System Dynamics and Innovation in Food Networks, number 206246, May, DOI: 10.22004/ag.econ.206246.
• Lim, Kar Ho & Grebitus, Carola & Hu, Wuyang & Nayga, Rodolfo M. Jr., 2015, "More than Meets the Eye: Consumers’ Willingness to Pay for Marine Stewardship Council’s Certified Seafood," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205634, DOI: 10.22004/ag.econ.205634.
• Item repec:ags:usao14:204993 is not listed on IDEAS anymore

• Chen, Xuqi & Gao, Zhifeng & Swisher, Marilyn & House, Lisa A., 2015, "Willingness to Pay for Eco-labeled Fresh Strawberry: Are All Environmentally Friendly Techniques Equal?," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205655, DOI: 10.22004/ag.econ.205655.
• Barrowclough, Michael & Boys, Kathryn A. & Carpio, Carlos, 2015, "An Evaluation of Firm and Contract Characteristics Valued by Supply Chain Partners in Specialty Crop Marketing Channels," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205768, DOI: 10.22004/ag.econ.205768.
• Ricci, Elena Claire & Banterle, Alessandro, 2015, "Who buys environmentally sustainable food products? Evidence from a consumer survey in Italy," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy, European Association of Agricultural Economists, number 206317, Mar, DOI: 10.22004/ag.econ.206317.
• Hoehn, John P., , "What’s a Cup Worth?: A Hedonic Analysis of U.S. Retail Coffees Prices," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 204904, DOI: 10.22004/ag.econ.204904.
• Evans, Nicole T. & Chan, Catherine & Yanagida, John & Miura, Tomoaki, 2015, "Consumer Preference for Palm Oil in Urban Togo, Africa," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205378, DOI: 10.22004/ag.econ.205378.
• Pasirayi, Simba, , "Assessing The Impact Of Manufacturer Power On Private Label Success In An Equilibrium Framework," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205302, DOI: 10.22004/ag.econ.205302.
• Gvillo, Rejeana & Dharmasena, Senarath & Capps, Oral, Jr., 2014, "Dynamics of Advertising and Demand for Milk in the United States Delineated by Milk Fat Type," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162265, DOI: 10.22004/ag.econ.162265.
• Katare, Bhagyashree, 2013, "Consumer willingness to pay for nano-packaged food products: evidence from experimental auctions and visual processing data," Master's Theses and Plan B Papers, University of Minnesota, Department of Applied Economics, number 162233, Oct, DOI: 10.22004/ag.econ.162233.
• Terlau, Wiltrud & Hirsch, Darya, 2015, "Sustainable Consumption and the Attitude-Behaviour-Gap Phenomenon - Causes and Measurements towards a Sustainable Development," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria, International European Forum on System Dynamics and Innovation in Food Networks, number 206233, May, DOI: 10.22004/ag.econ.206233.
• Item repec:ags:uamsts:198332 is not listed on IDEAS anymore

• Ma, Wanglin & Abdulai, Awudu, 2015, "Linking apple farmers to markets: Determinants and impacts of marketing contracts in China," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 202719, DOI: 10.22004/ag.econ.202719.
• Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry M., 2015, "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205386, DOI: 10.22004/ag.econ.205386.
• Boynton, Robert D. & Novakovic, Andrew M., 2014, "Industry Evaluations of the Status and Prospects for the Burgeoning New York Greek-style Yogurt Industry," Research Bulletins, Cornell University, Department of Applied Economics and Management, number 186953, Jan, DOI: 10.22004/ag.econ.186953.
• Malone, Trey & Lusk, Jayson L., 2015, "How Markets Alleviate the Excessive Choice Effect: A Field Experiment on Craft Beer Choice," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205965, DOI: 10.22004/ag.econ.205965.
• Lewis, Karen E. & Grebitus, Carola & Colson, Greg & Hu, Wuyang, 2015, "Examining how German and British Consumers’ Food Safety Concerns Moderate their Country of Origin Preferences for Beef," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205301, DOI: 10.22004/ag.econ.205301.
• Xie, Yi & Grebitus, Carola & Davis, George C., 2015, "Can the new label make a difference? Comparing consumer attention towards the current versus proposed Nutrition Facts panel," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205683, May, DOI: 10.22004/ag.econ.205683.
• Vlaeminck, Pieter & Jiang, Ting & Vranken, Liesbet, 2014, "How can environmental information align consumer behaviour with attitude? Evidence from a field experiment," Working Papers, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics, number 162425, DOI: 10.22004/ag.econ.162425.
• Ahn, Kyeongah & Kim, Sohyun & Choe, Youngchan, 2015, "The relationship between the consumer health concern and the categories of convenience food: The case of South Korea," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205904, DOI: 10.22004/ag.econ.205904.

Report NEP-MKT-2015-08-07

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.

Subscribe to this report: email, RSS, or Mastodon, or Bluesky.

Other reports in NEP-MKT

The following items were announced in this report: