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Domestic Food Purchase Bias: A Cross-Country Case Study of Germany, Italy and Serbia


  • Moritz Bosbach

    (Università di Napoli Federico II)

  • Ornella Wanda Maietta

    (Università di Napoli Federico II and CSEF)

  • Hannah Marquardt

    (Humboldt University Berlin, Germany)


This work examines several psychological mechanisms that motivate the purchase of domestic food products rather than foreign ones. A purposed-made survey was conducted in Germany, Italy and Serbia to investigate the influence of socio-demographic and national contexts on food consumption patterns. The interdisciplinary approach of the present study yields a comprehensive image of consumer preferences, including different perceptions of food standards and requirements. Food quality evaluation, consumer ethnocentrism, nationalism and openness to other cultures are defined, measured and then used to simultaneously explain the intention to purchase domestic food products. Our findings provide insights in the choices of different consumer groups at country level and show that accounting for individual and country characteristics is key to develop effective marketing and communication strategies as well as policy strategies within and across national boundaries.

Suggested Citation

  • Moritz Bosbach & Ornella Wanda Maietta & Hannah Marquardt, 2015. "Domestic Food Purchase Bias: A Cross-Country Case Study of Germany, Italy and Serbia," CSEF Working Papers 409, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
  • Handle: RePEc:sef:csefwp:409

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    References listed on IDEAS

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    More about this item


    consumer behavior; food culture; domestic purchase bias; country of origin; consumer ethnocentrism; food quality evaluation;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Z1 - Other Special Topics - - Cultural Economics
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments

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