Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2010

• Weinem, Michael & Heil, Oliver, 2010, "Pre-entry advertising, entry deterrence and multi-informational signaling," MPRA Paper, University Library of Munich, Germany, number 35001.
• Dumea, Andrei Cosmin & Mariciuc, Dragos Florentin, 2010, "The marketing spirit from the perspective of moral values," MPRA Paper, University Library of Munich, Germany, number 39300, Jun, revised Jun 2012.
• Dagmar Skokanová, 2010, "Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results," Ekonomika a Management, Prague University of Economics and Business, volume 2010, issue 3.
• Peter Scott & James Walker, 2009, "Sales and Advertising Rivalry in Interwar US Department Stores," Economics Discussion Papers, Department of Economics, University of Reading, number em-dp2009-05, May.
• Pradeep Kautish, 2010, "Covert Marketing: A Virtual Media Communication Vehicle," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 13, issue 35, pages 35-54, (1).
• Victor Danciu, 2010, "The Brand Identity: A Strategic Shift for Success," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 13, issue 36, pages 3-13, June.
• Igor Lutoshkin, 2010, "Modeling a response function to frequency of advertising," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), volume 19, issue 3, pages 101-111.
• Adrian IONESCU, 2010, "Brand Management In Media Crisis," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 1, issue 2, pages 99-106.
• Misko Dzidrov, 2010, "Advertising Industry - Trends, Opportunities And Challenges With Special Emphasis Of Chinese Tourism," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 1, issue 2, pages 85-90.
• Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2010, "Rebranding campaign of the Romanian Society of Radiodifusion – strategic option for the growth of the organization’s efficacy," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 13, issue 1, pages 148-164, June.
• D. MEHTA & Anand GARG & Naveen K. MEHTA, 2010, "Rural buyers' perception about mosquito repellants," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 13, issue 1, pages 43-52, June.
• Silvia Delia OLARU & Elena GURGU, 2010, "Brand Management Nowadays," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 11, issue 1, pages 124-128, March.
• Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2010, "A Review of Strategic Options for Achieving a Country Brand for Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 11, issue 5, pages 881-893, December.
• Oliver Budzinski & Jürgen-Peter Kretschmer, 2010, "Advertised Meeting-the-Competition Clauses: Collusion Instead of Price Discrimination," Working Papers, University of Southern Denmark, Department of Sociology, Environmental and Business Economics, number 99/10, Feb.
• J. Clochet & S. Cosaert & L. Cherchye & B. De Rock, 2010, "Store Environment and Advertising: Investigating Two Manipulative Forces from the Supermarket," Review of Business and Economic Literature, Intersentia, volume 55, issue 1, pages 90-107, March.
• Fatos UKAJ, 2010, "Marketing Concept As A Tool For Development Of Tourism In Kosovo," Journal of Advanced Research in Management, ASERS Publishing, volume 1, issue 1, pages 57-62.
• Norbert H. Meiners & Ulf Schwarting & Bernd Seeberger, 2010, "The Renaissance of Word-of-Mouth Marketing: A 'New' Standard in Twenty-First Century Marketing Management?!," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 3, issue 2, pages 79-97, December.
• Karle, Heiko & Peitz, Martin, 2010, "Pricing and Information Disclosure in Markets with Loss-Averse Consumers," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich, number 312, Apr.
• Joeri Clochet & Sam Cosaert & Laurens Cherchye & Bram De Rock, 2010, "Store environment and advertising: investigating two manipulative forces from the supermarket," ULB Institutional Repository, ULB -- Universite Libre de Bruxelles, number 2013/132538.
• Stefan Bühler & Daniel Halbheer, 2010, "Selling When Brand Image Matters," University of St. Gallen Department of Economics working paper series 2010, Department of Economics, University of St. Gallen, number 2010-14, May.
• Daniela Favaretto & Paola Pellegrini, 2010, "Preliminary Studies on a Variant of TSP for Servicing Printers and Copiers," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 205, Nov.
• Andrew Hanks & Trenton Smith & Attila Tasnadi, 2010, "Opportunity Knocks: An Economic Analysis of Television Advertisements," Working Papers, School of Economic Sciences, Washington State University, number 2010-18, Nov.
• Herold, Jörg & Völker, Lutz, 2010, "Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus," Jena Contributions to Economic Research, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration, number 2010,2.

2009

• Nikhil Agarwal & Susan Athey & David Yang, 2009, "Skewed Bidding in Pay-per-Action Auctions for Online Advertising," American Economic Review, American Economic Association, volume 99, issue 2, pages 441-447, May.
• Roman Inderst & Marco Ottaviani, 2009, "Misselling through Agents," American Economic Review, American Economic Association, volume 99, issue 3, pages 883-908, June.
• Tyler Moore & Richard Clayton & Ross Anderson, 2009, "The Economics of Online Crime," Journal of Economic Perspectives, American Economic Association, volume 23, issue 3, pages 3-20, Summer.
• David S. Evans, 2009, "The Online Advertising Industry: Economics, Evolution, and Privacy," Journal of Economic Perspectives, American Economic Association, volume 23, issue 3, pages 37-60, Summer.
• Hamilton, Stephen F. & Richards, Timothy J. & Stiegert, Kyle W., 2009, "How Does Advertising Affect Market Performance? The Case of Generic Advertising," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin, Agricultural and Applied Economics Association, number 49187, DOI: 10.22004/ag.econ.49187.
• Bertrand, Marianne & Karlan, Dean S. & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Center Discussion Papers, Yale University, Economic Growth Center, number 47038, Jan, DOI: 10.22004/ag.econ.47038.
• Victoria Ann SEITZ & Olesia LUPU & Nabil RAZZOUK & Ka Man Carman CHU, 2009, "Print Advertising In The Us And Hong Kong: A Comparative Analysis," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 4, pages 125-148, November.
• Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu, 2009, "The brand – an increasing factor of a tourist destination’s competitiveness," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 151-156, November.
• Cristina Leovaridis, 2009, "Human resources management in advertising agency," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 157-167, November.
• Ana-Maria Stoica & Raluca-Ionela Cretoiu, 2009, "Integrated Communication - Creating The Right Relations With The Right Customers Title," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-53.
• Ruxandra Radoviciu & Filimon Stremtan, 2009, "Companies With Market Positioning Brands," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 11, pages 1-55.
• Djivo Ban, 2009, "The Influence Of The Advertising On The Scholar Population In Dubrovnik," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 18, issue 1, pages 153-174, june.
• Gal Hochman & Oded Hochman, 2009, "Advertising Versus Sales In Demand Creation," Working Papers, Ben-Gurion University of the Negev, Department of Economics, number 0904.
• Francesca Barigozzi & Paolo G. Garella & Martin Peitz, 2009, "With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality," Journal of Economics & Management Strategy, Wiley Blackwell, volume 18, issue 4, pages 1071-1094, December, DOI: 10.1111/j.1530-9134.2009.00238.x.
• Witness Simbanegavi, 2009, "Informative Advertising: Competition Or Cooperation?," Journal of Industrial Economics, Wiley Blackwell, volume 57, issue 1, pages 147-166, March, DOI: 10.1111/j.1467-6451.2009.00367.x.
• Simon P. Anderson & Régis Renault, 2009, "Comparative advertising: disclosing horizontal match information," RAND Journal of Economics, RAND Corporation, volume 40, issue 3, pages 558-581, September, DOI: 10.1111/j.1756-2171.2009.00077.x.
• Vitanova Gordana & Tatjana Spaseska, 2009, "Cost Quality Management," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, volume 1, pages 141-146, May.
• Mohammad Arzaghi & Ernst Berndt & James Davis & Alvin Silk, 2009, "Economic Factors Underlying the Unbundling of Advertising Agency Services," Working Papers, Center for Economic Studies, U.S. Census Bureau, number 09-15, Aug.
• Emir Kamenica & Matthew Gentzkow, 2009, "Bayesian Persuasion," NajEcon Working Paper Reviews, www.najecon.org, number 814577000000000369, Oct.
• Reuter, Jonathan, 2009, "Does Advertising Bias Product Reviews? An Analysis of Wine Ratings," Journal of Wine Economics, Cambridge University Press, volume 4, issue 2, pages 125-151, January.
• Irina SUSANU & Nicoleta CRISTACHE & Sofia DAVID & Liljana ELMAZI & Alexandru NEDELEA, 2009, "Promotion Strategy Specific to Organizations Participating in “Back to School” Program," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 267-274.
• Geza Sapi & Irina Suleymanova, 2009, "Beef up Your Competitor: A Model of Advertising Cooperation between Internet Search Engines," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 870.
• Haan, Marco A. & Moraga-Gonzalez, Jose L., 2009, "Advertising for attention in a consumer search model," IESE Research Papers, IESE Business School, number D/794, May.
• Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers, Yale University, Department of Economics, number 58, Jan.
• Hakenes, Hendrik & Peitz, Martin, 2009, "Umbrella branding and external certification," European Economic Review, Elsevier, volume 53, issue 2, pages 186-196, February.
• Tåg, Joacim, 2009, "Paying to remove advertisements," Information Economics and Policy, Elsevier, volume 21, issue 4, pages 245-252, November.
• Loginova, Oksana, 2009, "Exposure order effects and advertising competition," Journal of Economic Behavior & Organization, Elsevier, volume 71, issue 2, pages 528-538, August.
• Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman, 2009, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers, Economic Growth Center, Yale University, number 968, Jan.
• Zakaria Babutsidze, 2009, "Learning How to Consume and Returns to Product Promotion," Papers on Economics and Evolution, Philipps University Marburg, Department of Geography, number 2009-05, Jun.
• Ann Kronrod & Amir Grinstein & Luc Wathieu, 2009, "Enjoy! Assertive language and consumer compliance in (non)hedonic contexts," ESMT Research Working Papers, ESMT European School of Management and Technology, number ESMT-09-007, Dec.
• Sophie Massin, 2009, "Firm behavior in a legal market with addiction: implications from a demand with social interactions
  [Le comportement des producteurs de biens addictifs légaux : implications d'une demande avec interactions sociales]," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers), HAL, number halshs-00375546, Apr.
• Sophie Massin, 2009, "Firm behavior in a legal market with addiction: implications from a demand with social interactions
  [Le comportement des producteurs de biens addictifs légaux : implications d'une demande avec interactions sociales]," Post-Print, HAL, number halshs-00375546, Apr.
• Gormsen, Christian, 2009, "Intransparent Markets and Intra-Industry Trade," Working Papers, University of Aarhus, Aarhus School of Business, Department of Economics, number 09-20, Oct.
• Tåg, Joacim, 2009, "Paying to Remove Advertisements," Working Paper Series, Research Institute of Industrial Economics, number 789, Feb.
• Kevin P. Gwinner & Brian V. Larson & Scott R. Swanson, 2009, "Image Transfer In Corporate Event Sponsorship: Assessing The Impact Of Team Identification And Event-Sponsor Fit," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 2, issue 1, pages 1-15.
• Kiho Yoon, 2009, "Optimal quality scores in sponsored search auctions: Full extraction of advertisers' surplus," Discussion Paper Series, Institute of Economic Research, Korea University, number 0904.
• Ralf van der Lans & Joseph A. Cote & Catherine A. Cole & Siew Meng Leong & Ale Smidts & Pamela W. Henderson & Christian Bluemelhuber & Paul A. Bottomley & John R. Doyle & Alexander Fedorikhin & Janaki, 2009, "Cross-National Logo Evaluation Analysis: An Individual-Level Approach," Marketing Science, INFORMS, volume 28, issue 5, pages 968-985, 09-10, DOI: 10.1287/mksc.1080.0462.
• Benedetto Molinari & Francesco Turino, 2009, "Advertising and Business Cycle Fluctuations," Working Papers. Serie AD, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2009-09, Mar.
• Allard Made & Lambert Schoonbeek, 2009, "Entry Facilitation by Environmental Groups," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, volume 43, issue 4, pages 457-472, August, DOI: 10.1007/s10640-008-9239-3.
• Natsuko Iwasaki & Victor Tremblay, 2009, "The effect of marketing regulations on efficiency: LeChatelier versus coordination effects," Journal of Productivity Analysis, Springer, volume 32, issue 1, pages 41-54, August, DOI: 10.1007/s11123-009-0134-x.
• Bharat Anand & Ron Shachar, 2009, "Targeted advertising as a signal," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 3, pages 237-266, September, DOI: 10.1007/s11129-009-9068-x.
• Sophie Massin, 2009, "Le comportement des producteurs de biens addictifs légaux : implications d'une demande avec interactions sociales," Documents de travail du Centre d'Economie de la Sorbonne, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne, number 09018, Mar.
• Susan Athey & Glenn Ellison, 2009, "Position Auctions with Consumer Search," NBER Working Papers, National Bureau of Economic Research, Inc, number 15253, Aug.
• Emir Kamenica & Matthew Gentzkow, 2009, "Bayesian Persuasion," NBER Working Papers, National Bureau of Economic Research, Inc, number 15540, Nov.
• Pop Ciprian-Marcel & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria, 2009, "Neuromarketing – Getting Inside The Customer’S Mind," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 804-807, May.
• Daniel F. Spulber, 2009, "The Map Of Commerce: Internet Search, Competition, And The Circular Flow Of Information," Journal of Competition Law and Economics, Oxford University Press, volume 5, issue 4, pages 633-682.
• Ferenc KATONA, 2009, "Interrelation between advertising efficiency and corporate sales," Proceedings of FIKUSZ '09, Óbuda University, Keleti Faculty of Business and Management, in: László Áron Kóczy, "Proceedings of FIKUSZ '09".
• Besana, Angela, 2009, "The Italian Art Market and the importance of communication strategies: from fairs to auction houses’ best practices," MPRA Paper, University Library of Munich, Germany, number 10513, Jan, revised 28 Jan 2009.
• Besana, Angela, 2009, "Applied arts and design in museums: USA and Milan experience," MPRA Paper, University Library of Munich, Germany, number 12472, Jan, revised 03 Feb 2009.
• Subhani, Muhammad Imtiaz & Osman, Ms.Amber, 2009, "A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan," MPRA Paper, University Library of Munich, Germany, number 21367, Jun, revised 12 Sep 2009.
• Zain, Ul Abideen & Farooq, Waqas, 2009, "Advertising Message Processing Amongst Urban Children: With Reference To TV Advertising in Pakistan," MPRA Paper, University Library of Munich, Germany, number 22699, Dec, revised 15 Jan 2010.
• Egbert, Henrik & Mengov, George, 2009, "Satisfaction and Disappointment in Consumer Choices," MPRA Paper, University Library of Munich, Germany, number 55595, Mar.
• Benedetto Molinari & Francesco Turino, 2009, "Advertising and Business Cycle Fluctuations," 2009 Meeting Papers, Society for Economic Dynamics, number 419.
• Alfred K. Mukong & Justine Burns, 2018, "Parental Bargaining and Rural-Urban Child Health Differential in Tanzania," ERSA Working Paper Series, Economic Research Southern Africa, number 148, Jul.
• Marco A. Haan & Jose Luis Moraga-Gonzalez, 2009, "Advertising for Attention in a Consumer Search Model," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 09-031/1, Apr.
• Sáiz, Patricio & Fernández, Paloma, 2009, "Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)," Working Papers in Economic History, Universidad Autónoma de Madrid (Spain), Department of Economic Analysis (Economic Theory and Economic History), number 2009/01, May.
• Garcia-Torres, M. Abraham, 2009, "Habit Formation, Demand and Growth through Product Innovation," MERIT Working Papers, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT), number 2009-012.
• Babutsidze, Zakaria, 2009, "Learning How to Consume and Returns to Product Promotion," MERIT Working Papers, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT), number 2009-018.
• Oleg Korenok & George E. Hoffer & Edward L. Millner, 2009, "Non-Price Determinants of Automotive Demand: Restyling Matters Most," Working Papers, VCU School of Business, Department of Economics, number 0903, Sep.
• Silvia Faggian & Luca Grosset, 2009, "Optimal investment in age-structured goodwill," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 194, Nov.
• Matzke, Christina & Wirth, Benedikt, 2009, "Product Pricing when Demand Follows a Rule of Thumb," Bonn Econ Discussion Papers, University of Bonn, Bonn Graduate School of Economics (BGSE), number 3/2009.

2008

• Ileana Raducanu, 2008, "The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 23, pages 161-167, February.
• Zheng, Yuqing & Kaiser, Harry M., 2008, "Estimating Asymmetric Advertising Response: An Application to U.S. Nonalcoholic Beverage Demand," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 40, issue 3, pages 1-13, December, DOI: 10.22004/ag.econ.47262.
• Silvia PUIU, 2008, "Legal and Regulatory Forbiddances in the Field of International Advertising," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 36, pages 1509-1513, May.
• Kwiatkowska Joanna, 2008, "Management Of Consumers' Attention - What Can The Advertiser Do To Survive The Media Revolution," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-61.
• Tanses Gulsoy, 2008, "Reasons For The Breakupof The Advertising Agency- Client Relationship- A Survey Of Turkey’S Leading Advertisers," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 2, pages 103-128, December.
• Michael Siegel & Charles King & Joshua Ostroff & Craig Ross & Karen Dixon & David H. Jernigan, 2008, "Comment—Alcohol Advertising In Magazines And Youth Readership: Are Youths Disproportionately Exposed?," Contemporary Economic Policy, Western Economic Association International, volume 26, issue 3, pages 482-492, July, DOI: 10.1111/j.1465-7287.2007.00088.x.
• Jon P. Nelson, 2008, "Reply To Siegel Et Al.: Alcohol Advertising In Magazines And Disproportionate Exposure," Contemporary Economic Policy, Western Economic Association International, volume 26, issue 3, pages 493-504, July, DOI: 10.1111/j.1465-7287.2007.00089.x.
• Levent Çelik, 2008, "Strategic Informative Advertising in a Horizontally Differentiated Duopoly," CERGE-EI Working Papers, The Center for Economic Research and Graduate Education - Economics Institute, Prague, number wp359, Sep.
• Levent Çelik, 2008, "Monopoly Provision of Tune-ins," CERGE-EI Working Papers, The Center for Economic Research and Graduate Education - Economics Institute, Prague, number wp362, Sep.
• Levent Çelik, 2008, "Viewer Sampling and Quality Signaling in a Television Market," CERGE-EI Working Papers, The Center for Economic Research and Graduate Education - Economics Institute, Prague, number wp363, Sep.
• Hendrik Hakenes & Martin Peitz, 2004, "Umbrella Branding and the Provision of Quality," CESifo Working Paper Series, CESifo, number 1373.
• Kurt R. Brekke & Michael Kuhn, 2005, "Direct to Consumer Advertising in Pharmaceutical Markets," CESifo Working Paper Series, CESifo, number 1493.
• Laurent Linnemer, 2008, "Dissipative Advertising Signals Quality even without Repeat Purchases," CESifo Working Paper Series, CESifo, number 2310.
• Herbert Hofmann, 2008, "Werbekonjunktur: Aufschwung war gestern," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 61, issue 22, pages 52-54, November.
• Stefan Schwarzkopf, 2008, "Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930," Working Papers, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research, number 18, Aug.
• Genesove, David & Simhon, Avi, 2008, "Seasonality and the Effect of Advertising on Price," CEPR Discussion Papers, Centre for Economic Policy Research, number 6999, Oct.
• Laurent Linnemer, 2008, "Dissipative Advertising Signals Quality Even Without Repeat Purchases," Working Papers, Center for Research in Economics and Statistics, number 2008-18.
• Gema Martínez Navarro & Jaime Rivera-Camino, 2008, "La influencia de la comunicación comercial en el proceso decisional jerárquico: una evaluación empírica en el contexto educativo," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, volume 31, issue 86, pages 083-116, Mayo-Agos.
• Zheng, Yuqing & Kaiser, Harry M., 2008, "Estimating Asymmetric Advertising Response: An Application to U.S. Nonalcoholic Beverage Demand," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 40, issue 3, pages 837-849, December.
• Georg Erber & Marco Mundelius, 2008, "Online-Werbung: Wettbewerb und Verbraucherschutz kommen zu kurz," DIW Wochenbericht, DIW Berlin, German Institute for Economic Research, volume 75, issue 9, pages 85-90.
• Chioveanu, Ioana, 2008, "Advertising, brand loyalty and pricing," Games and Economic Behavior, Elsevier, volume 64, issue 1, pages 68-80, September.
• Janssen, Maarten C.W. & Non, Marielle C., 2008, "Advertising and consumer search in a duopoly model," International Journal of Industrial Organization, Elsevier, volume 26, issue 1, pages 354-371, January.
• Hakenes, Hendrik & Peitz, Martin, 2008, "Umbrella branding and the provision of quality," International Journal of Industrial Organization, Elsevier, volume 26, issue 2, pages 546-556, March.
• Simon P. ANDERSON & Régis RENAULT, 2008, "Comparative Advertising: disclosing horizontal match information," Thema Working Papers, THEMA (Théorie Economique, Modélisation et Applications), CY Cergy-Paris University, ESSEC and CNRS, number 2008-29.
• Klucharev, V. & Smidts, A. & Fernández, G., 2008, "Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-038-MKT, Jul.
• van der Lans, R.J.A. & Cote, J.A. & Cole, C.A. & Leong, S.M. & Smidts, A. & Henderson, P.W. & Bluemelhuber, C. & Bottomley, P.A. & Doyle, J.R. & Fedorikhin, A.S. & Janakiraman, M. & Ramaseshan, B. & S, 2008, "Cross-National Logo Evaluation Analysis: An Individual Level Approach," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-055-MKT, Sep.
• Sweldens, S. & Puntoni, S. & Tavassoli, N.T., 2008, "Gender Identity Salience and Perceived Vulnerability to Breast Cancer," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-063-MKT, Oct.
• Berchicci, L. & Tucci, C.L., 2008, "Market Feedback and Team Commitment in Radical Product Innovation Process," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-069-ORG, Nov.
• Michal Grajek & Tobias Kretschmer, 2008, "Estimating critical mass in the global cellular telephony market," ESMT Research Working Papers, ESMT European School of Management and Technology, number ESMT-08-004 (R1), Jun, revised 15 Apr 2010.
• T. Van Caneghem, 2008, "Psychological Pricing. Private vs. Professional Vendors," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, volume 0, issue 4, pages 475-489.
• Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan, 2008, "Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “Iâ€," Working Papers, The German University in Cairo, Faculty of Management Technology, number 6, Jan.
• Shleifer, Andrei & Mullainathan, Sendhil & Schwartzstein, Joshua, 2008, "Coarse Thinking and Persuasion," Scholarly Articles, Harvard University Department of Economics, number 11022284.
• Yun-Tsan Lin & Chen-Hsien Lin, 2008, "Factors Influencing Brand Loyalty In Professional Sports Fans," Global Journal of Business Research, The Institute for Business and Finance Research, volume 2, issue 1, pages 69-84.
• Ian McCarthy, 2008, "Advertising Intensity and Welfare in an Equilibrium Search Model," CAEPR Working Papers, Center for Applied Economics and Policy Research, Department of Economics, Indiana University Bloomington, number 2008-003, Jan.
• Ian McCarthy, 2008, "Simulating Sequential Search Models with Genetic Algorithms: Analysis of Price Ceilings, Taxes, Advertising and Welfare," CAEPR Working Papers, Center for Applied Economics and Policy Research, Department of Economics, Indiana University Bloomington, number 2008-010, Apr.
• Tülin Erdem & Michael Keane & Baohong Sun, 2008, "The impact of advertising on consumer price sensitivity in experience goods markets," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 2, pages 139-176, June, DOI: 10.1007/s11129-007-9020-x.
• Nobuhiko Terui & Masataka Ban, 2008, "Modeling heterogeneous effective advertising stock using single-source data," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 4, pages 415-438, December, DOI: 10.1007/s11129-008-9042-z.
• Natsuko Iwasaki & Barry Seldon & Victor Tremblay, 2008, "Brewing Wars of Attrition for Profit (and Concentration)," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 33, issue 4, pages 263-279, December, DOI: 10.1007/s11151-008-9189-5.
• Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani, 2008, "Advertising Styles’ Impact on Attention in Pakistan," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), volume 1, pages 28-35, December.
• Luciano PILOTTI, 2008, "Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-015, Jun.
• Francesca BARIGOZZI & Paolo Giorgio GARELLA & Martin PEITZ, 2008, "With a little help from my enemy: comparative advertising as a signal of quality," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-031, Oct.
• Luciano PILOTTI, 2008, "Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-15, Jun.
• Francesca BARIGOZZI & Paolo Giorgio GARELLA & Martin PEITZ, 2008, "With a little help from my enemy: comparative advertising as a signal of quality," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-31, Oct.
• Shi Qi, 2008, "Advertising, Entry Deterrence, and Industry Innovation," Working Papers, University of Minnesota, Department of Economics, number 2008-1, 03, revised 03 2008.
• Hendrik Hakenes & Martin Peitz, 2008, "Umbrella Branding and External Certification," Discussion Paper Series of the Max Planck Institute for Behavioral Economics, Max Planck Institute for Behavioral Economics, number 2008_10, Apr.
• Andreas Nicklisch, 2008, "Semi-collusive advertising and pricing in experimental duopolies," Discussion Paper Series of the Max Planck Institute for Behavioral Economics, Max Planck Institute for Behavioral Economics, number 2008_25, Jun.
• Matthew Cary & Aparna Das & Benjamin Edelman & Ioannis Giotis & Kurtis Heimerl & Anna R. Karlin & Claire Mathieu & Michael Schwarz, 2008, "On Best-Response Bidding in GSP Auctions," NBER Working Papers, National Bureau of Economic Research, Inc, number 13788, Feb.
• Mohammad Arzaghi & Ernst R. Berndt & James C. Davis & Alvin J. Silk, 2008, "Economic Factors Underlying the Unbundling of Advertising Agency Services," NBER Working Papers, National Bureau of Economic Research, Inc, number 14345, Sep.
• Amit Mehra & Gireesh Shrimali, 2008, "Introduction of Software Products and Services Through "Public" Beta Launches," Working Papers, NET Institute, number 08-11, Sep.
• Song Yao & Carl F. Mela, 2008, "A Dynamic Model of Sponsored Search Advertising," Working Papers, NET Institute, number 08-16, Sep, revised Sep 2008.
• Bogdan Rodica, 2008, "Le Discours Autobiographique Et La Publicité," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 567-571, May.
• Pop Anamaria Mirabela, 2008, "The Style In The Language Of Promotional Literature," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 626-632, May.
• Vranceanu Diana & Popescu Ioana Cecilia & Tatu Cristi, 2008, "Marketing Research In Advertising," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1268-1273, May.
• Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer, 2008, "Coarse Thinking and Persuasion," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 123, issue 2, pages 577-619.
• Mohammad Arzaghi & J. Vernon Henderson, 2008, "Networking off Madison Avenue," The Review of Economic Studies, Review of Economic Studies Ltd, volume 75, issue 4, pages 1011-1038.
• Sznajd-Weron, Katarzyna & Weron, Rafal & Wloszczowska, Maja, 2008, "Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland," MPRA Paper, University Library of Munich, Germany, number 10422, Sep.
• Wright, Malcolm, 2008, "A new theorem for optimizing the advertising budget," MPRA Paper, University Library of Munich, Germany, number 10565, Apr, revised 15 Sep 2008.
• Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari, 2008, "An analysis of the role of liking on the memorial response to advertising," MPRA Paper, University Library of Munich, Germany, number 12342, Dec.
• Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M., 2008, "Advertising Styles’ Impact on Attention in Pakistan," MPRA Paper, University Library of Munich, Germany, number 15005, Dec.
• Ong, David, 2008, "Fishy Gifts: Bribing with Shame and Guilt," MPRA Paper, University Library of Munich, Germany, number 17019, May, revised 29 Aug 2009.
• Zhou, Jidong, 2008, "Reference Dependence and Market Competition," MPRA Paper, University Library of Munich, Germany, number 9370, May.
• Robert E. Hall & Alan B. Krueger, 2008, "Wage Formation between Newly Hired Workers and Employers: Survey Evidence," Working Papers, Princeton University, Department of Economics, Industrial Relations Section., number 1095, Sep.
• Huovinen, Pasi & Rouvinen, Petri, 2008, "Does Mass-media Fuel, and Easy Credit Facilitate, Impulse Buys?," Discussion Papers, The Research Institute of the Finnish Economy, number 1126.
• Christie Swanepoel & Johan Fourie, 2017, "Why local context matters: de jure and de facto property rights in colonial South Africa," ERSA Working Paper Series, Economic Research Southern Africa, number 105, Mar.
• Dieter von Fintel, , "Monitoring South Africa’s metropolitan economies: A survey of the data landscape," ERSA Working Paper Series, Economic Research Southern Africa, number 13.
• Bernd Helmig & Jan-Alexander Huber & Peter S. H. Leeflang, 2008, "Co-branding: The Stae of the Art," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 60, issue 4, pages 359-377, October.
• Ansie de Wet, 2008, "Afrikaanse musiek en die model van rasionele verslawing," Working Papers, Stellenbosch University, Department of Economics, number 20/2008.
• Jonas Hackner & Sten Nyberg, 2008, "Advertising and Media Market Concentration," Journal of Media Economics, Taylor & Francis Journals, volume 21, issue 2, pages 79-96, DOI: 10.1080/08997760802069861.
• Roberto Roson, 2008, "Price Discrimination and Audience Composition in Advertising-Based Broadcasting," Journal of Media Economics, Taylor & Francis Journals, volume 21, issue 4, pages 234-257, DOI: 10.1080/08997760802544749.
• Zeynep K. Hansen & Marc T. Law, 2008, "The Political Economy of Truth-in-Advertising Regulation during the Progressive Era," Journal of Law and Economics, University of Chicago Press, volume 51, issue 2, pages 251-269, May, DOI: 10.1086/589658.
• Oksana Loginova, 2008, "Exposure Order Effects and Advertising Competition," Working Papers, Department of Economics, University of Missouri, number 0806, May.
• Andrea Ellero & Stefania Funari & Elena Moretti, 2008, "Leading advertisers efficiency evaluated by data envelopment analysis," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 167, Oct.
• Annamaria Sorato & Bruno Viscolani, 2008, "Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 176, Nov.
• Beschorner, Patrick Frank Ernst, 2008, "Do Consumers Benefit from Concentration in the New Economy? A Review of Google's Mergers, Acquisitions, and Arrangements," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 08-121.

2007

• De Cian, Enrica & Lanzi, Elisa & Roson, Roberto, 2007, "The Impact of Temperature Change on Energy Demand: A Dynamic Panel Analysis," Climate Change Modelling and Policy Working Papers, Fondazione Eni Enrico Mattei (FEEM), number 9322, DOI: 10.22004/ag.econ.9322.
• Girboveanu Sorina, 2007, "Personal Versus Mass Communication," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 8, pages 105-110, April.
• Alina Catanet & Catalina Radu, 2007, "The Press Release – The Media Instrument For Increasing Competitiveness," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 8, pages 111-114, April.
• Catalina Radu & Alina Catanet, 2007, "Advertising And Intellectual Property Rights – A Key To Companies’ Competitiveness," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 8, pages 75-82, April.
• Marius Adrian RÄ‚DUCEA, 2007, "Some Internet Marketing Approaches," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-15.
• Rotariu Ilie, 2007, "Sibiu 2007 European Cultural Capital Program: The Communication Management," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-18.
• Tanses Gulsoy, 2007, "The Advertiser’S Reasons For Selecting An Advertising Agency- Asurveyofturkey’S Leading Advertisers," Anadolu University Journal of Social Sciences, Anadolu University, volume 7, issue 2, pages 335-354, December.
• John Kennes & Aaron Schiff, 2007, "Simple Reputation Systems," Scandinavian Journal of Economics, Wiley Blackwell, volume 109, issue 1, pages 71-91, March, DOI: 10.1111/j.1467-9442.2007.00481.x.
• Levent Celik, 2007, "Informative Advertising and Consumer Search in a Differentiated-Products Duopoly," CERGE-EI Working Papers, The Center for Economic Research and Graduate Education - Economics Institute, Prague, number wp332, Jul.
• Susan Athey & Glenn Ellison, 2007, "Position Auctions with Consumer Search," Levine's Bibliography, UCLA Department of Economics, number 122247000000001633, Oct.
• José Luis Saavedra Torres & Oscar Colmenares & Jos� Luis Pirela, 2007, "Correlación entre dimensiones de personalidad de marca y la marca emocional," Revista Ad-Minister, Universidad EAFIT.
• Peitz, Martin & Hakenes, Hendrik, 2007, "Umbrella Branding and External Certification," CEPR Discussion Papers, Centre for Economic Policy Research, number 6601, Dec.
• Konstantinos Giannakas & Giannis Karagiannis & Vangelis Tzouvelekas, 2007, "Measuring the Accountability of Advertising Expenses in the Presence of Sales Cost Inefficiency and Marketing Spillovers," Working Papers, University of Crete, Department of Economics, number 0721, May.
• Czellar, Sandor & Kocher, Bruno, 2007, "To be or not to be consistent in brand logo changes?," HEC Research Papers Series, HEC Paris, number 875, Nov.
• Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Leeflang, P.S.H., 2007, "The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-095-MKT, Dec.
• Prins, R. & Verhoef, P.C., 2007, "Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-018-MKT, Mar.
• Reinoud Joosten, 2007, "Strategic Advertisement with Externalities: A New Dynamic Approach," Papers on Economics and Evolution, Philipps University Marburg, Department of Geography, number 2007-02, Apr.