Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2009

• Geza Sapi & Irina Suleymanova, 2009, "Beef up Your Competitor: A Model of Advertising Cooperation between Internet Search Engines," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 870.
• Haan, Marco A. & Moraga-Gonzalez, Jose L., 2009, "Advertising for attention in a consumer search model," IESE Research Papers, IESE Business School, number D/794, May.
• Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers, Yale University, Department of Economics, number 58, Jan.
• Hakenes, Hendrik & Peitz, Martin, 2009, "Umbrella branding and external certification," European Economic Review, Elsevier, volume 53, issue 2, pages 186-196, February.
• Tåg, Joacim, 2009, "Paying to remove advertisements," Information Economics and Policy, Elsevier, volume 21, issue 4, pages 245-252, November.
• Loginova, Oksana, 2009, "Exposure order effects and advertising competition," Journal of Economic Behavior & Organization, Elsevier, volume 71, issue 2, pages 528-538, August.
• Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman, 2009, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers, Economic Growth Center, Yale University, number 968, Jan.
• Zakaria Babutsidze, 2009, "Learning How to Consume and Returns to Product Promotion," Papers on Economics and Evolution, Philipps University Marburg, Department of Geography, number 2009-05, Jun.
• Ann Kronrod & Amir Grinstein & Luc Wathieu, 2009, "Enjoy! Assertive language and consumer compliance in (non)hedonic contexts," ESMT Research Working Papers, ESMT European School of Management and Technology, number ESMT-09-007, Dec.
• Sophie Massin, 2009, "Firm behavior in a legal market with addiction: implications from a demand with social interactions
  [Le comportement des producteurs de biens addictifs légaux : implications d'une demande avec interactions sociales]," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers), HAL, number halshs-00375546, Apr.
• Sophie Massin, 2009, "Firm behavior in a legal market with addiction: implications from a demand with social interactions
  [Le comportement des producteurs de biens addictifs légaux : implications d'une demande avec interactions sociales]," Post-Print, HAL, number halshs-00375546, Apr.
• Gormsen, Christian, 2009, "Intransparent Markets and Intra-Industry Trade," Working Papers, University of Aarhus, Aarhus School of Business, Department of Economics, number 09-20, Oct.
• Tåg, Joacim, 2009, "Paying to Remove Advertisements," Working Paper Series, Research Institute of Industrial Economics, number 789, Feb.
• Kevin P. Gwinner & Brian V. Larson & Scott R. Swanson, 2009, "Image Transfer In Corporate Event Sponsorship: Assessing The Impact Of Team Identification And Event-Sponsor Fit," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 2, issue 1, pages 1-15.
• Kiho Yoon, 2009, "Optimal quality scores in sponsored search auctions: Full extraction of advertisers' surplus," Discussion Paper Series, Institute of Economic Research, Korea University, number 0904.
• Ralf van der Lans & Joseph A. Cote & Catherine A. Cole & Siew Meng Leong & Ale Smidts & Pamela W. Henderson & Christian Bluemelhuber & Paul A. Bottomley & John R. Doyle & Alexander Fedorikhin & Janaki, 2009, "Cross-National Logo Evaluation Analysis: An Individual-Level Approach," Marketing Science, INFORMS, volume 28, issue 5, pages 968-985, 09-10, DOI: 10.1287/mksc.1080.0462.
• Benedetto Molinari & Francesco Turino, 2009, "Advertising and Business Cycle Fluctuations," Working Papers. Serie AD, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2009-09, Mar.
• Allard Made & Lambert Schoonbeek, 2009, "Entry Facilitation by Environmental Groups," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, volume 43, issue 4, pages 457-472, August, DOI: 10.1007/s10640-008-9239-3.
• Natsuko Iwasaki & Victor Tremblay, 2009, "The effect of marketing regulations on efficiency: LeChatelier versus coordination effects," Journal of Productivity Analysis, Springer, volume 32, issue 1, pages 41-54, August, DOI: 10.1007/s11123-009-0134-x.
• Bharat Anand & Ron Shachar, 2009, "Targeted advertising as a signal," Quantitative Marketing and Economics (QME), Springer, volume 7, issue 3, pages 237-266, September, DOI: 10.1007/s11129-009-9068-x.
• Sophie Massin, 2009, "Le comportement des producteurs de biens addictifs légaux : implications d'une demande avec interactions sociales," Documents de travail du Centre d'Economie de la Sorbonne, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne, number 09018, Mar.
• Susan Athey & Glenn Ellison, 2009, "Position Auctions with Consumer Search," NBER Working Papers, National Bureau of Economic Research, Inc, number 15253, Aug.
• Emir Kamenica & Matthew Gentzkow, 2009, "Bayesian Persuasion," NBER Working Papers, National Bureau of Economic Research, Inc, number 15540, Nov.
• Pop Ciprian-Marcel & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria, 2009, "Neuromarketing – Getting Inside The Customer’S Mind," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 804-807, May.
• Daniel F. Spulber, 2009, "The Map Of Commerce: Internet Search, Competition, And The Circular Flow Of Information," Journal of Competition Law and Economics, Oxford University Press, volume 5, issue 4, pages 633-682.
• Ferenc KATONA, 2009, "Interrelation between advertising efficiency and corporate sales," Proceedings of FIKUSZ '09, Óbuda University, Keleti Faculty of Business and Management, in: László Áron Kóczy, "Proceedings of FIKUSZ '09".
• Besana, Angela, 2009, "The Italian Art Market and the importance of communication strategies: from fairs to auction houses’ best practices," MPRA Paper, University Library of Munich, Germany, number 10513, Jan, revised 28 Jan 2009.
• Besana, Angela, 2009, "Applied arts and design in museums: USA and Milan experience," MPRA Paper, University Library of Munich, Germany, number 12472, Jan, revised 03 Feb 2009.
• Subhani, Muhammad Imtiaz & Osman, Ms.Amber, 2009, "A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan," MPRA Paper, University Library of Munich, Germany, number 21367, Jun, revised 12 Sep 2009.
• Zain, Ul Abideen & Farooq, Waqas, 2009, "Advertising Message Processing Amongst Urban Children: With Reference To TV Advertising in Pakistan," MPRA Paper, University Library of Munich, Germany, number 22699, Dec, revised 15 Jan 2010.
• Egbert, Henrik & Mengov, George, 2009, "Satisfaction and Disappointment in Consumer Choices," MPRA Paper, University Library of Munich, Germany, number 55595, Mar.
• Benedetto Molinari & Francesco Turino, 2009, "Advertising and Business Cycle Fluctuations," 2009 Meeting Papers, Society for Economic Dynamics, number 419.
• Marco A. Haan & Jose Luis Moraga-Gonzalez, 2009, "Advertising for Attention in a Consumer Search Model," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 09-031/1, Apr.
• Sáiz, Patricio & Fernández, Paloma, 2009, "Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)," Working Papers in Economic History, Universidad Autónoma de Madrid (Spain), Department of Economic Analysis (Economic Theory and Economic History), number 2009/01, May.
• Garcia-Torres, M. Abraham, 2009, "Habit Formation, Demand and Growth through Product Innovation," MERIT Working Papers, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT), number 2009-012.
• Babutsidze, Zakaria, 2009, "Learning How to Consume and Returns to Product Promotion," MERIT Working Papers, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT), number 2009-018.
• Oleg Korenok & George E. Hoffer & Edward L. Millner, 2009, "Non-Price Determinants of Automotive Demand: Restyling Matters Most," Working Papers, VCU School of Business, Department of Economics, number 0903, Sep.
• Silvia Faggian & Luca Grosset, 2009, "Optimal investment in age-structured goodwill," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 194, Nov.
• Matzke, Christina & Wirth, Benedikt, 2009, "Product Pricing when Demand Follows a Rule of Thumb," Bonn Econ Discussion Papers, University of Bonn, Bonn Graduate School of Economics (BGSE), number 3/2009.

2008

• Ileana Raducanu, 2008, "The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 10, issue 23, pages 161-167, February.
• Zheng, Yuqing & Kaiser, Harry M., 2008, "Estimating Asymmetric Advertising Response: An Application to U.S. Nonalcoholic Beverage Demand," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 40, issue 3, pages 1-13, December, DOI: 10.22004/ag.econ.47262.
• Silvia PUIU, 2008, "Legal and Regulatory Forbiddances in the Field of International Advertising," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 36, pages 1509-1513, May.
• Kwiatkowska Joanna, 2008, "Management Of Consumers' Attention - What Can The Advertiser Do To Survive The Media Revolution," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 10, pages 1-61.
• Tanses Gulsoy, 2008, "Reasons For The Breakupof The Advertising Agency- Client Relationship- A Survey Of Turkey’S Leading Advertisers," Anadolu University Journal of Social Sciences, Anadolu University, volume 8, issue 2, pages 103-128, December.
• Michael Siegel & Charles King & Joshua Ostroff & Craig Ross & Karen Dixon & David H. Jernigan, 2008, "Comment—Alcohol Advertising In Magazines And Youth Readership: Are Youths Disproportionately Exposed?," Contemporary Economic Policy, Western Economic Association International, volume 26, issue 3, pages 482-492, July, DOI: 10.1111/j.1465-7287.2007.00088.x.
• Jon P. Nelson, 2008, "Reply To Siegel Et Al.: Alcohol Advertising In Magazines And Disproportionate Exposure," Contemporary Economic Policy, Western Economic Association International, volume 26, issue 3, pages 493-504, July, DOI: 10.1111/j.1465-7287.2007.00089.x.
• Levent Çelik, 2008, "Strategic Informative Advertising in a Horizontally Differentiated Duopoly," CERGE-EI Working Papers, The Center for Economic Research and Graduate Education - Economics Institute, Prague, number wp359, Sep.
• Levent Çelik, 2008, "Monopoly Provision of Tune-ins," CERGE-EI Working Papers, The Center for Economic Research and Graduate Education - Economics Institute, Prague, number wp362, Sep.
• Levent Çelik, 2008, "Viewer Sampling and Quality Signaling in a Television Market," CERGE-EI Working Papers, The Center for Economic Research and Graduate Education - Economics Institute, Prague, number wp363, Sep.
• Hendrik Hakenes & Martin Peitz, 2004, "Umbrella Branding and the Provision of Quality," CESifo Working Paper Series, CESifo, number 1373.
• Kurt R. Brekke & Michael Kuhn, 2005, "Direct to Consumer Advertising in Pharmaceutical Markets," CESifo Working Paper Series, CESifo, number 1493.
• Laurent Linnemer, 2008, "Dissipative Advertising Signals Quality even without Repeat Purchases," CESifo Working Paper Series, CESifo, number 2310.
• Herbert Hofmann, 2008, "Werbekonjunktur: Aufschwung war gestern," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 61, issue 22, pages 52-54, November.
• Stefan Schwarzkopf, 2008, "Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930," Working Papers, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research, number 18, Aug.
• Genesove, David & Simhon, Avi, 2008, "Seasonality and the Effect of Advertising on Price," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 6999, Oct.
• Laurent Linnemer, 2008, "Dissipative Advertising Signals Quality Even Without Repeat Purchases," Working Papers, Center for Research in Economics and Statistics, number 2008-18.
• Gema Martínez Navarro & Jaime Rivera-Camino, 2008, "La influencia de la comunicación comercial en el proceso decisional jerárquico: una evaluación empírica en el contexto educativo," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, volume 31, issue 86, pages 083-116, Mayo-Agos.
• Zheng, Yuqing & Kaiser, Harry M., 2008, "Estimating Asymmetric Advertising Response: An Application to U.S. Nonalcoholic Beverage Demand," Journal of Agricultural and Applied Economics, Cambridge University Press, volume 40, issue 3, pages 837-849, December.
• Georg Erber & Marco Mundelius, 2008, "Online-Werbung: Wettbewerb und Verbraucherschutz kommen zu kurz," DIW Wochenbericht, DIW Berlin, German Institute for Economic Research, volume 75, issue 9, pages 85-90.
• Chioveanu, Ioana, 2008, "Advertising, brand loyalty and pricing," Games and Economic Behavior, Elsevier, volume 64, issue 1, pages 68-80, September.
• Janssen, Maarten C.W. & Non, Marielle C., 2008, "Advertising and consumer search in a duopoly model," International Journal of Industrial Organization, Elsevier, volume 26, issue 1, pages 354-371, January.
• Hakenes, Hendrik & Peitz, Martin, 2008, "Umbrella branding and the provision of quality," International Journal of Industrial Organization, Elsevier, volume 26, issue 2, pages 546-556, March.
• Simon P. ANDERSON & Régis RENAULT, 2008, "Comparative Advertising: disclosing horizontal match information," Thema Working Papers, THEMA (Théorie Economique, Modélisation et Applications), CY Cergy-Paris University, ESSEC and CNRS, number 2008-29.
• Klucharev, V. & Smidts, A. & Fernández, G., 2008, "Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-038-MKT, Jul.
• van der Lans, R.J.A. & Cote, J.A. & Cole, C.A. & Leong, S.M. & Smidts, A. & Henderson, P.W. & Bluemelhuber, C. & Bottomley, P.A. & Doyle, J.R. & Fedorikhin, A.S. & Janakiraman, M. & Ramaseshan, B. & S, 2008, "Cross-National Logo Evaluation Analysis: An Individual Level Approach," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-055-MKT, Sep.
• Sweldens, S. & Puntoni, S. & Tavassoli, N.T., 2008, "Gender Identity Salience and Perceived Vulnerability to Breast Cancer," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-063-MKT, Oct.
• Berchicci, L. & Tucci, C.L., 2008, "Market Feedback and Team Commitment in Radical Product Innovation Process," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2008-069-ORG, Nov.
• Michal Grajek & Tobias Kretschmer, 2008, "Estimating critical mass in the global cellular telephony market," ESMT Research Working Papers, ESMT European School of Management and Technology, number ESMT-08-004 (R1), Jun, revised 15 Apr 2010.
• T. Van Caneghem, 2008, "Psychological Pricing. Private vs. Professional Vendors," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, volume 0, issue 4, pages 475-489.
• Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan, 2008, "Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “Iâ€," Working Papers, The German University in Cairo, Faculty of Management Technology, number 6, Jan.
• Shleifer, Andrei & Mullainathan, Sendhil & Schwartzstein, Joshua, 2008, "Coarse Thinking and Persuasion," Scholarly Articles, Harvard University Department of Economics, number 11022284.
• Yun-Tsan Lin & Chen-Hsien Lin, 2008, "Factors Influencing Brand Loyalty In Professional Sports Fans," Global Journal of Business Research, The Institute for Business and Finance Research, volume 2, issue 1, pages 69-84.
• Ian McCarthy, 2008, "Advertising Intensity and Welfare in an Equilibrium Search Model," CAEPR Working Papers, Center for Applied Economics and Policy Research, Department of Economics, Indiana University Bloomington, number 2008-003, Jan.
• Ian McCarthy, 2008, "Simulating Sequential Search Models with Genetic Algorithms: Analysis of Price Ceilings, Taxes, Advertising and Welfare," CAEPR Working Papers, Center for Applied Economics and Policy Research, Department of Economics, Indiana University Bloomington, number 2008-010, Apr.
• Tülin Erdem & Michael Keane & Baohong Sun, 2008, "The impact of advertising on consumer price sensitivity in experience goods markets," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 2, pages 139-176, June, DOI: 10.1007/s11129-007-9020-x.
• Nobuhiko Terui & Masataka Ban, 2008, "Modeling heterogeneous effective advertising stock using single-source data," Quantitative Marketing and Economics (QME), Springer, volume 6, issue 4, pages 415-438, December, DOI: 10.1007/s11129-008-9042-z.
• Natsuko Iwasaki & Barry Seldon & Victor Tremblay, 2008, "Brewing Wars of Attrition for Profit (and Concentration)," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 33, issue 4, pages 263-279, December, DOI: 10.1007/s11151-008-9189-5.
• Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani, 2008, "Advertising Styles’ Impact on Attention in Pakistan," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), volume 1, pages 28-35, December.
• Luciano PILOTTI, 2008, "Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-015, Jun.
• Francesca BARIGOZZI & Paolo Giorgio GARELLA & Martin PEITZ, 2008, "With a little help from my enemy: comparative advertising as a signal of quality," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-031, Oct.
• Luciano PILOTTI, 2008, "Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-15, Jun.
• Francesca BARIGOZZI & Paolo Giorgio GARELLA & Martin PEITZ, 2008, "With a little help from my enemy: comparative advertising as a signal of quality," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-31, Oct.
• Shi Qi, 2008, "Advertising, Entry Deterrence, and Industry Innovation," Working Papers, University of Minnesota, Department of Economics, number 2008-1, 03, revised 03 2008.
• Hendrik Hakenes & Martin Peitz, 2008, "Umbrella Branding and External Certification," Discussion Paper Series of the Max Planck Institute for Behavioral Economics, Max Planck Institute for Behavioral Economics, number 2008_10, Apr.
• Andreas Nicklisch, 2008, "Semi-collusive advertising and pricing in experimental duopolies," Discussion Paper Series of the Max Planck Institute for Behavioral Economics, Max Planck Institute for Behavioral Economics, number 2008_25, Jun.
• Matthew Cary & Aparna Das & Benjamin Edelman & Ioannis Giotis & Kurtis Heimerl & Anna R. Karlin & Claire Mathieu & Michael Schwarz, 2008, "On Best-Response Bidding in GSP Auctions," NBER Working Papers, National Bureau of Economic Research, Inc, number 13788, Feb.
• Mohammad Arzaghi & Ernst R. Berndt & James C. Davis & Alvin J. Silk, 2008, "Economic Factors Underlying the Unbundling of Advertising Agency Services," NBER Working Papers, National Bureau of Economic Research, Inc, number 14345, Sep.
• Amit Mehra & Gireesh Shrimali, 2008, "Introduction of Software Products and Services Through "Public" Beta Launches," Working Papers, NET Institute, number 08-11, Sep.
• Song Yao & Carl F. Mela, 2008, "A Dynamic Model of Sponsored Search Advertising," Working Papers, NET Institute, number 08-16, Sep, revised Sep 2008.
• Bogdan Rodica, 2008, "Le Discours Autobiographique Et La Publicité," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 567-571, May.
• Pop Anamaria Mirabela, 2008, "The Style In The Language Of Promotional Literature," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 626-632, May.
• Vranceanu Diana & Popescu Ioana Cecilia & Tatu Cristi, 2008, "Marketing Research In Advertising," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 4, issue 1, pages 1268-1273, May.
• Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer, 2008, "Coarse Thinking and Persuasion," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 123, issue 2, pages 577-619.
• Mohammad Arzaghi & J. Vernon Henderson, 2008, "Networking off Madison Avenue," The Review of Economic Studies, Review of Economic Studies Ltd, volume 75, issue 4, pages 1011-1038.
• Sznajd-Weron, Katarzyna & Weron, Rafal & Wloszczowska, Maja, 2008, "Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland," MPRA Paper, University Library of Munich, Germany, number 10422, Sep.
• Wright, Malcolm, 2008, "A new theorem for optimizing the advertising budget," MPRA Paper, University Library of Munich, Germany, number 10565, Apr, revised 15 Sep 2008.
• Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari, 2008, "An analysis of the role of liking on the memorial response to advertising," MPRA Paper, University Library of Munich, Germany, number 12342, Dec.
• Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M., 2008, "Advertising Styles’ Impact on Attention in Pakistan," MPRA Paper, University Library of Munich, Germany, number 15005, Dec.
• Ong, David, 2008, "Fishy Gifts: Bribing with Shame and Guilt," MPRA Paper, University Library of Munich, Germany, number 17019, May, revised 29 Aug 2009.
• Zhou, Jidong, 2008, "Reference Dependence and Market Competition," MPRA Paper, University Library of Munich, Germany, number 9370, May.
• Robert E. Hall & Alan B. Krueger, 2008, "Wage Formation between Newly Hired Workers and Employers: Survey Evidence," Working Papers, Princeton University, Department of Economics, Industrial Relations Section., number 1095, Sep.
• Huovinen, Pasi & Rouvinen, Petri, 2008, "Does Mass-media Fuel, and Easy Credit Facilitate, Impulse Buys?," Discussion Papers, The Research Institute of the Finnish Economy, number 1126.
• Bernd Helmig & Jan-Alexander Huber & Peter S. H. Leeflang, 2008, "Co-branding: The Stae of the Art," Schmalenbach Business Review (sbr), LMU Munich School of Management, volume 60, issue 4, pages 359-377, October.
• Ansie de Wet, 2008, "Afrikaanse musiek en die model van rasionele verslawing," Working Papers, Stellenbosch University, Department of Economics, number 20/2008.
• Jonas Hackner & Sten Nyberg, 2008, "Advertising and Media Market Concentration," Journal of Media Economics, Taylor & Francis Journals, volume 21, issue 2, pages 79-96, DOI: 10.1080/08997760802069861.
• Roberto Roson, 2008, "Price Discrimination and Audience Composition in Advertising-Based Broadcasting," Journal of Media Economics, Taylor & Francis Journals, volume 21, issue 4, pages 234-257, DOI: 10.1080/08997760802544749.
• Zeynep K. Hansen & Marc T. Law, 2008, "The Political Economy of Truth-in-Advertising Regulation during the Progressive Era," Journal of Law and Economics, University of Chicago Press, volume 51, issue 2, pages 251-269, May, DOI: 10.1086/589658.
• Oksana Loginova, 2008, "Exposure Order Effects and Advertising Competition," Working Papers, Department of Economics, University of Missouri, number 0806, May.
• Andrea Ellero & Stefania Funari & Elena Moretti, 2008, "Leading advertisers efficiency evaluated by data envelopment analysis," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 167, Oct.
• Annamaria Sorato & Bruno Viscolani, 2008, "Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 176, Nov.
• Beschorner, Patrick Frank Ernst, 2008, "Do Consumers Benefit from Concentration in the New Economy? A Review of Google's Mergers, Acquisitions, and Arrangements," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 08-121.

2007

• De Cian, Enrica & Lanzi, Elisa & Roson, Roberto, 2007, "The Impact of Temperature Change on Energy Demand: A Dynamic Panel Analysis," Climate Change Modelling and Policy Working Papers, Fondazione Eni Enrico Mattei (FEEM), number 9322, DOI: 10.22004/ag.econ.9322.
• Girboveanu Sorina, 2007, "Personal Versus Mass Communication," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 8, pages 105-110, April.
• Alina Catanet & Catalina Radu, 2007, "The Press Release – The Media Instrument For Increasing Competitiveness," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 8, pages 111-114, April.
• Catalina Radu & Alina Catanet, 2007, "Advertising And Intellectual Property Rights – A Key To Companies’ Competitiveness," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 8, pages 75-82, April.
• Marius Adrian RÄ‚DUCEA, 2007, "Some Internet Marketing Approaches," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-15.
• Rotariu Ilie, 2007, "Sibiu 2007 European Cultural Capital Program: The Communication Management," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 9, pages 1-18.
• Tanses Gulsoy, 2007, "The Advertiser’S Reasons For Selecting An Advertising Agency- Asurveyofturkey’S Leading Advertisers," Anadolu University Journal of Social Sciences, Anadolu University, volume 7, issue 2, pages 335-354, December.
• John Kennes & Aaron Schiff, 2007, "Simple Reputation Systems," Scandinavian Journal of Economics, Wiley Blackwell, volume 109, issue 1, pages 71-91, March, DOI: 10.1111/j.1467-9442.2007.00481.x.
• Levent Celik, 2007, "Informative Advertising and Consumer Search in a Differentiated-Products Duopoly," CERGE-EI Working Papers, The Center for Economic Research and Graduate Education - Economics Institute, Prague, number wp332, Jul.
• Susan Athey & Glenn Ellison, 2007, "Position Auctions with Consumer Search," Levine's Bibliography, UCLA Department of Economics, number 122247000000001633, Oct.
• José Luis Saavedra Torres & Oscar Colmenares & Jos� Luis Pirela, 2007, "Correlación entre dimensiones de personalidad de marca y la marca emocional," Revista Ad-Minister, Universidad EAFIT.
• Peitz, Martin & Hakenes, Hendrik, 2007, "Umbrella Branding and External Certification," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 6601, Dec.
• Konstantinos Giannakas & Giannis Karagiannis & Vangelis Tzouvelekas, 2007, "Measuring the Accountability of Advertising Expenses in the Presence of Sales Cost Inefficiency and Marketing Spillovers," Working Papers, University of Crete, Department of Economics, number 0721, May.
• Czellar, Sandor & Kocher, Bruno, 2007, "To be or not to be consistent in brand logo changes?," HEC Research Papers Series, HEC Paris, number 875, Nov.
• Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Leeflang, P.S.H., 2007, "The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-095-MKT, Dec.
• Prins, R. & Verhoef, P.C., 2007, "Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2007-018-MKT, Mar.
• Reinoud Joosten, 2007, "Strategic Advertisement with Externalities: A New Dynamic Approach," Papers on Economics and Evolution, Philipps University Marburg, Department of Geography, number 2007-02, Apr.
• Nolan Miller & Amit Pazgal, 2007, "Advertising budgets in competitive environments," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 2, pages 131-161, June, DOI: 10.1007/s11129-006-9018-9.
• Elena Panova, 2007, "Congruence Among Voters and Contributions to Political Campaigns," Cahiers de recherche, CIRPEE, number 0722.
• Matteo FINI & Patrizio GREGORI, 2007, "Strategie di marketing e metodi quantitativi di valutazione economica del marchio," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-038, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-039, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di rilevazione dell?impatto della comunicazione nelle strategie di marketing," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-040, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Strategie di marketing e metodi quantitativi di valutazione economica del marchio," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-38, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-39, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-40, Oct.
• Avi Goldfarb & Catherine Tucker, 2007, "Search Engine Advertising: Pricing Ads to Context," Working Papers, NET Institute, number 07-23, Sep, revised Sep 2007.
• Anindya Ghose & Sha Yang, 2007, "An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets," Working Papers, NET Institute, number 07-35, Sep, revised Sep 2007.
• Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis, 2007, "Deriving the Pricing Power of Product Features by Mining Consumer Reviews," Working Papers, NET Institute, number 07-36, Sep.
• Ching, Andrew & Ishihara, Masakazu, 2007, "The Effects of Detailing on Prescribing Decisions under Two-Sided Learning," MPRA Paper, University Library of Munich, Germany, number 4935, Sep.
• Luca Lambertini & Arsen Palestini, 2007, "Dynamic Advertising with Spillovers: Cartel vs Competitive Fringe," Working Paper series, Rimini Centre for Economic Analysis, number 48_07, Jul.
• Adam Arvidsson, 2007, "The logic of the brand," European Journal of Economic and Social Systems, Lavoisier, volume 20, issue 1, pages 99-115.
• Shahin Shojai & Julian Badcock & Alex De Fursac Gash, 2007, "Applied Financial Marketing - Myth Versus Reality," Journal of Financial Transformation, Capco Institute, volume 21, pages 55-66.
• Giovanni Immordino, 2007, "Advertising and Cost Reduction," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 177, May.
• Musa Ayar, 2007, "The Dynamics of Price and Advertising as Signals of Quality," University of Western Ontario, Economic Policy Research Institute Working Papers, University of Western Ontario, Economic Policy Research Institute, number 20074.
• Roberto Roson & Enrica de Cian & Elisa Lanzi, 2007, "The Impact of Temperature Change on Energy Demand a Dynamic Panel Analysis," Working Papers, Department of Economics, University of Venice "Ca' Foscari", number 2007_06.
• Roberto Roson, 2007, "Price Discrimination and Audience Composition in Advertising-Based Broadcasting," Working Papers, Department of Economics, University of Venice "Ca' Foscari", number 2007_07.
• Daniela Favaretto & Bruno Viscolani, 2007, "Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 155, Oct.
• Igor Bykadorov & Andrea Ellero & Stefania Funari & Elena Moretti, 2007, "A fractional optimal control problem for maximizing advertising efficiency," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 158, Nov.
• Cowling, Keith & Poolsombat, Rattanasuda, 2007, "Advertising And Labour Supply : Why Do Americans Work Such Long Hours?," The Warwick Economics Research Paper Series (TWERPS), University of Warwick, Department of Economics, number 789.
• Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter, 2007, "Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen," Dresden Discussion Paper Series in Economics, Technische Universität Dresden, Faculty of Business and Economics, Department of Economics, number 04/07.

2006

• Simon P. Anderson & Régis Renault, 2006, "Advertising Content," American Economic Review, American Economic Association, volume 96, issue 1, pages 93-113, March.
• Justin P. Johnson & David P. Myatt, 2006, "On the Simple Economics of Advertising, Marketing, and Product Design," American Economic Review, American Economic Association, volume 96, issue 3, pages 756-784, June.
• Williams, Gary W. & Capps, Oral, Jr., 2006, "Measuring the Effectiveness of Checkoff Programs," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, volume 21, issue 2, pages 1-6, DOI: 10.22004/ag.econ.94412.
• Pieter Billiau & Pieter Vandenberghe, 2006, "What We, Belgian’S, Consider To Be Marketing," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 6, pages 54-58, April.
• Moisescu Ovidiu Ioan, 2006, "Marca – Definitie Si Semnificatii," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 6, pages 70-75, April.
• Sevgi Ayse Ozturk, 2006, "Theoretical Approaches to Services Advertising and the Differences in Practice: AContent Analysis of Services Advertising in Turkey," Anadolu University Journal of Social Sciences, Anadolu University, volume 6, issue 2, pages 101-120, December.
• Boyana Boyanova, 2006, "Specifics of the Communication Policy of the Banks in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 114-137.
• Jon P. Nelson, 2006, "Alcohol Advertising In Magazines: Do Beer, Wine, And Spirits Ads Target Youth?," Contemporary Economic Policy, Western Economic Association International, volume 24, issue 3, pages 357-369, July, DOI: 10.1093/cep/byj036.
• Natsuko Iwasaki & Carol Horton Tremblay & Victor J. Tremblay, 2006, "Advertising Restrictions And Cigarette Smoking: Evidence From Myopic And Rational Addiction Models," Contemporary Economic Policy, Western Economic Association International, volume 24, issue 3, pages 370-381, July, DOI: 10.1093/cep/byj024.
• Lola Esteban & José M. Hernández & José Luis Moraga‐González, 2006, "Customer Directed Advertising and Product Quality," Journal of Economics & Management Strategy, Wiley Blackwell, volume 15, issue 4, pages 943-968, December, DOI: 10.1111/j.1530-9134.2006.00123.x.
• Andrea Mantovani & Giordano Mion, 2006, "Advertising and endogenous exit in a differentiated duopoly," Recherches économiques de Louvain, De Boeck Université, volume 72, issue 1, pages 19-48.
• Eduardo Ruíz Tellez & Carmen Alarcon Romano, 2006, "Construyendo marcas. El futuro es de quienes construyen marcas de renombre," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, volume 1, issue 1, pages 43-45, December.
• ÖRS, Evren, 2006, "The Role of Advertising in Commercial Banking," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 5461, Jan.
• Lambert, Brice, 2006, "Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach," ESSEC Working Papers, ESSEC Research Center, ESSEC Business School, number DR 06007, Sep.
• Brekke, Kurt R. & Kuhn, Michael, 2006, "Direct to consumer advertising in pharmaceutical markets," Journal of Health Economics, Elsevier, volume 25, issue 1, pages 102-130, January.
• Rajagopal, 2006, "Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2006-01-MKT, Aug.
• Rajagopal, 2006, "Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2006-02-MKT, Aug.
• Mantovani, Andrea & Mion, Giordano, 2006, "Advertising and endogenous exit in a differentiated duopoly," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 42665.
• Simon P. Anderson & Régis Renault, 2006, "comparative Advertising," Thema Working Papers, THEMA (Théorie Economique, Modélisation et Applications), CY Cergy-Paris University, ESSEC and CNRS, number 2006-18.
• Puntoni, S. & Schroeder, J.E. & Ritson, M., 2006, "Polysemy in Advertising," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2006-043-MKT, Aug.
• van Diepen, M. & Donkers, A.C.D. & Franses, Ph.H.B.F., 2006, "Dynamic and Competitive Effects of Direct Mailings," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2006-050-MKT, Sep.
• Marianne Bertrand & Dean Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2006, "What's psychology worth? A field experiment in the consumer credit market," Natural Field Experiments, The Field Experiments Website, number 00217.
• Brekke, Kjell Arne & Rege, Mari, 2006, "Advertising as a Distortion of Social Learning," Memorandum, Oslo University, Department of Economics, number 23/2006, Nov.
• Brekke, Kjell Arne & Rege, Mari, 2006, "Advertising as Distortion of Learning in Markets with Network Externalities," Memorandum, Oslo University, Department of Economics, number 24/2006, Nov.