Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2017

• Lina PilelienÄ— & Viktorija GrigaliÅ«naitÄ—, 2017, "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue si, pages 1-13, December, DOI: 10.1515/saeb-2017-0036.
• Charlane Wong, 2017, "How Did They Make It? An Examination of Online Personal Branding: A Pitch," Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 16, issue 3, pages 413-420, September.
• Bart J. Bronnenberg & Jean-Pierre Dubé, 2017, "The Formation of Consumer Brand Preferences," Annual Review of Economics, Annual Reviews, volume 9, issue 1, pages 353-382, September, DOI: 10.1146/annurev-economics-110316-02.
• Alan T. Sorensen, 2017, "Bestseller Lists and the Economics of Product Discovery," Annual Review of Economics, Annual Reviews, volume 9, issue 1, pages 87-101, September, DOI: 10.1146/annurev-economics-080614-11.
• Tomo Sjekavica & Marjan Zitnik & Mario Milicevic, 2017, "A Novelty Model Of Online Accommodation Presentation And Discovery," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 26, issue 1, pages 363-380, june.
• Victoria Zhurylo & Olga Prygara, 2017, "Influence Of Marketing Communicative Strategies On Consumer Behaviour: A Case Of The High-Technology Market Of Ukraine," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 3, issue 3, DOI: 10.30525/2256-0742/2017-3-3-4-12.
• Tsvetelina Nedialkova-Shtereva, 2017, "Development of the Promotion Policy of the Bulgarian Banks," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 90-116.
• Leonard Nakamura & Jon Samuels & Rachel Soloveichik, 2017, "Measuring the Free Digital Economy within the GDP and Productivity Accounts," BEA Working Papers, Bureau of Economic Analysis, number 0146, Oct.
• He Xi & Lopez Rigoberto & Liu Yizao, 2017, "Are Online and Offline Advertising Substitutes or Complements? Evidence from U.S. Food Industries," Journal of Agricultural & Food Industrial Organization, De Gruyter, volume 15, issue 2, pages 1-10, December, DOI: 10.1515/jafio-2017-0031.
• Hervé Lanotte & Jean-Baptiste Traversac, 2017, "Mécanismes d’incitation et de garantie de la gouvernance territoriale dans l’industrie du champagne," Revue d'économie régionale et urbaine, Armand Colin, volume 0, issue 2, pages 271-296.
• Marc Ivaldi & Jiekai Zhang, 2017, "Advertising Competition in the Free-to-Air TV Broadcasting Industry," CESifo Working Paper Series, CESifo, number 6461.
• Anna D'Annunzio & Antonio Russo, 2017, "Ad Networks and Consumer Tracking," CESifo Working Paper Series, CESifo, number 6667.
• Matthew G. Nagler, 2017, "Assisted Self-Persuasion: Advertising with Consumer Adjustment to Choice," Working Papers, City University of New York Graduate Center, Ph.D. Program in Economics, number 14, Mar.
• Kinght, Brian & Beattie, Graham & Sen, Ananya, 2017, "Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls," CEPR Discussion Papers, Centre for Economic Policy Research, number 12366, Oct.
• Пенка Горанова & Ева Цветанова & Евгени Тодоров & Живка Тананеева & Стелиана Василева, 2017, "Приложение На Маркетинга На Дестинацията В Контекста На Устойчивото Интегрирано Градско Развитие (По Примера На Гр. Плевен)," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 24, issue 1 Year 20, pages 121-148.
• Велин Станев, 2017, "Историческото Периодизиране На Рекламата – Проблеми И Интенции," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 33-45.
• Tina Vukasović & Henrik Söke, 2017, "Priprava spletne oglaševalske akcije na iskalniku Bing," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 9, issue 1.
• Ian Jewitt & Daniel Z. Li, 2017, "Cheap Talk Advertising in Auctions: Horizontally vs Vertically Differentiated Products," Department of Economics Working Papers, Durham University, Department of Economics, number 2017_03, Apr.
• Fayez B. Shriedeh & Noor Hasmini Abd. Ghani, 2017, "Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 15-19.
• Hasnizam Shaari & Intan Shafinaz Ahmad, 2017, "Brand Resonance Behavior among Online Brand Community," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 209-215.
• Siti Hasnah Hassan & T. Ramayah Thurasamy & Wai Yee Lo, 2017, "E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand," International Review of Management and Marketing, Econjournals, volume 7, issue 1, pages 354-362.
• Katarina Gubiniova & Gabriela Pajtinková Bartáková, 2017, "Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 300-307.
• Mohammad Zulfeequar Alam, 2017, "Exploring Shopper Insights of Social Media Use in Saudi Arabia," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 326-333.
• Gholamreza Barshan & Alireza Elahi & Najaf Aghaei, 2017, "Impact of Service Quality on Satisfaction, Loyalty and Intention to Revisit of Sport Customers: The Case Study of Swimming Pools in Alborz Province," International Review of Management and Marketing, Econjournals, volume 7, issue 2, pages 334-339.
• de Bragança, Gabriel Godofredo Fiuza & Daglish, Toby, 2017, "Investing in vertical integration: electricity retail market participation," Energy Economics, Elsevier, volume 67, issue C, pages 355-365, DOI: 10.1016/j.eneco.2017.07.011.
• Ding, Shujun & Jia, Chunxin & Wu, Zhenyu & Yuan, Wenlong, 2017, "Limited attention by lenders and small business debt financing: Advertising as attention grabber," International Review of Financial Analysis, Elsevier, volume 49, issue C, pages 69-82, DOI: 10.1016/j.irfa.2016.12.003.
• Thompson, David R.M. & Leyton-Brown, Kevin, 2017, "Computational analysis of perfect-information position auctions," Games and Economic Behavior, Elsevier, volume 102, issue C, pages 583-623, DOI: 10.1016/j.geb.2017.02.009.
• Esteban, Lola & Hernández, José M., 2017, "Direct advertising and opt-in provisions: Policy and market implications," Information Economics and Policy, Elsevier, volume 39, issue C, pages 15-25, DOI: 10.1016/j.infoecopol.2017.01.001.
• Essling, Christian & Koenen, Johannes & Peukert, Christian, 2017, "Competition for attention in the digital age: The case of single releases in the recorded music industry," Information Economics and Policy, Elsevier, volume 40, issue C, pages 26-40, DOI: 10.1016/j.infoecopol.2017.05.002.
• Esteves, Rosa-Branca & Cerqueira, Sofia, 2017, "Behavior-based pricing under imperfectly informed consumers," Information Economics and Policy, Elsevier, volume 40, issue C, pages 60-70, DOI: 10.1016/j.infoecopol.2017.06.007.
• Peukert, Christian & Claussen, Jörg & Kretschmer, Tobias, 2017, "Piracy and box office movie revenues: Evidence from Megaupload," International Journal of Industrial Organization, Elsevier, volume 52, issue C, pages 188-215, DOI: 10.1016/j.ijindorg.2016.12.006.
• Grunewald, Andreas & Kräkel, Matthias, 2017, "Advertising as signal jamming," International Journal of Industrial Organization, Elsevier, volume 55, issue C, pages 91-113, DOI: 10.1016/j.ijindorg.2017.09.003.
• Tsakas, Nikolas, 2017, "Diffusion by imitation: The importance of targeting agents," Journal of Economic Behavior & Organization, Elsevier, volume 139, issue C, pages 118-151, DOI: 10.1016/j.jebo.2017.04.015.
• Eisenberg, Matthew D. & Avery, Rosemary J. & Cantor, Jonathan H., 2017, "Vitamin panacea: Is advertising fueling demand for products with uncertain scientific benefit?," Journal of Health Economics, Elsevier, volume 55, issue C, pages 30-44, DOI: 10.1016/j.jhealeco.2017.06.003.
• Chen, Jihui & Waters, George, 2017, "Firm efficiency, advertising and profitability: Theory and evidence," The Quarterly Review of Economics and Finance, Elsevier, volume 63, issue C, pages 240-248, DOI: 10.1016/j.qref.2016.04.004.
• Maira Turysbekovna Davletova & Nazym Satbekovna Dulatbekova & Galim Gabdulsanovich Sadykov, 2017, "Current State and Prospects for Development of Internet Advertising in Kazakhstan," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2A, pages 380-407.
• Daniel Eberhard, 2017, "Translating means-end research into advertising strategy using the meccas model," Economia agro-alimentare, FrancoAngeli Editore, volume 19, issue 3, pages 333-356.
• Serafin J. Grundl & You Suk Kim, 2017, "Consumer Mistakes and Advertising : The Case of Mortgage Refinancing," Finance and Economics Discussion Series, Board of Governors of the Federal Reserve System (U.S.), number 2017-067, Jun, DOI: 10.17016/FEDS.2017.067.
• Leonard I. Nakamura & Jon Samuels & Rachel Soloveichik, 2017, "Measuring the “Free” Digital Economy Within the GDP and Productivity Accounts," Working Papers, Federal Reserve Bank of Philadelphia, number 17-37, Oct.
• Bunga Indah Bayunitri, 2017, "The Effectiveness of Information Architecture Design towards Brand Equity," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr126, Mar.
• Lilik Farida, 2017, "Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr138, Apr.
• Rachmat Kriyantono, 2017, "Consumers� Internal Meaning on Complementary Co-Branding Product by Using Osgood�s Theory of Semantic Differential," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr140, May.
• Kharina Dwinanda Putri, 2017, "Do Web Atmospherics Affect Purchase Intention? The Role of Color and Product Display," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr143, May.
• Nanik Hariyana, 2017, "FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr156, Jun.
• Bunga Indah Bayunitri, 2017, "Analysis of The Effect of Digital Word of Mouth (WOM) Marketing To Customer Purchase Decision," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr157, Jul.
• Ayuningtyas Yuli Hapsari, 2017, "Digital Video as a Promotional Media and Brand Equity of a Product That has an Influence on Consumer Buying Interest (A Research of Social Media Active Users)," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr158, Jun.
• Lakomaa, Erik, 2017, "For Patriotism and Profit: Advertising in Service of the Swedish Government 1935-1985," SSE Working Paper Series in Economic History, Stockholm School of Economics, number 2017:1, Oct.
• Lakomaa, Erik, 2017, "Party in Business: The Swedish Social Democratic Party's Advertising Venture 1947-1997," SSE Working Paper Series in Economic History, Stockholm School of Economics, number 2017:4, Nov.
• PURCAREA, Theodor, 2017, "CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 1, pages 18-31, March.
• PURCAREA, Theodor, 2017, "CMOs at the confluence of AI, CX, and Growth," Holistic Marketing Management Journal, Holistic Marketing Management, volume 7, issue 4, pages 37-48, December.
• Dr. Kavita Saxena, 2017, "A Study of Factors Influencing the Choices of the Consumers for the Portrayal of Women in Advertising," Journal of Commerce and Trade, Society for Advanced Management Studies, volume 12, issue 2, pages 62-67, October.
• A. Seetharaman & Indu Niranjan & A.S. Saravanan & Dinakaran Balaji, 2017, "A Study of the Moderate Growth of Online Retailing (Ecommerce) In the UAE," Journal of Developing Areas, Tennessee State University, College of Business, volume 51, issue 4, pages 397-412, October-D.
• Monica Anna Giovanniello, 2017, "Echo Chambers: Voter-to-Voter Communication and Political Competition," 2017 Papers, Job Market Papers, number pgi364, Nov.
• Soham Baksi & Pinaki Bose & Di Xiang, 2017, "Credence Goods, Misleading Labels, and Quality Differentiation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, volume 68, issue 2, pages 377-396, October, DOI: 10.1007/s10640-016-0024-4.
• Lola Esteban & José M. Hernández, 2017, "Perfect versus imperfect direct advertising, and market performance," Journal of Economics, Springer, volume 122, issue 1, pages 1-27, September, DOI: 10.1007/s00712-017-0526-8.
• Nicole Jonker & Mirjam Plooij & Johan Verburg, 2017, "Did a Public Campaign Influence Debit Card Usage? Evidence from the Netherlands," Journal of Financial Services Research, Springer;Western Finance Association, volume 52, issue 1, pages 89-121, October, DOI: 10.1007/s10693-017-0281-6.
• Dirk F. Gerritsen & Saskia van Rheenen, 2017, "The value of winning: endorsement returns in individual sports," Marketing Letters, Springer, volume 28, issue 3, pages 371-384, September, DOI: 10.1007/s11002-017-9422-9.
• Maarten C. W. Janssen & Mariya Teteryatnikova, 2017, "Mystifying but not misleading: when does political ambiguity not confuse voters?," Public Choice, Springer, volume 172, issue 3, pages 501-524, September, DOI: 10.1007/s11127-017-0459-3.
• Seth Stephens-Davidowitz & Hal Varian & Michael D. Smith, 2017, "Super returns to Super Bowl ads?," Quantitative Marketing and Economics (QME), Springer, volume 15, issue 1, pages 1-28, March, DOI: 10.1007/s11129-016-9179-0.
• Stephan Seiler & Song Yao, 2017, "The impact of advertising along the conversion funnel," Quantitative Marketing and Economics (QME), Springer, volume 15, issue 3, pages 241-278, September, DOI: 10.1007/s11129-017-9184-y.
• Shaohua Han & John S. Heywood & Guangliang Ye, 2017, "Informative Advertising in a Mixed Oligopoly," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 51, issue 1, pages 103-125, August, DOI: 10.1007/s11151-016-9541-0.
• Wonho Song & Sangkon Park & Doojin Ryu, 2017, "Information Quality of Online Reviews in the Presence of Potentially Fake Reviews," Korean Economic Review, Korean Economic Association, volume 33, pages 5-34.
• Mirela Catalina Turkes, 2017, "Factors Affecting Internet Users: A Comparative Investigation between Romania and Turkey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 3, issue 2, pages 110-115, June.
• Essling, Christian & Könen, Johannes & Peukert, Christian, 2017, "Competition for attention in the digital age: The case of single releases in the recorded music industry," Munich Reprints in Economics, University of Munich, Department of Economics, number 49913.
• Sarah Magnotta, 2017, "A Conceptual Framework of A Customer’s Perception of Retail Salesperson Opportunism," International Journal of Business and Social Research, LAR Center Press, volume 7, issue 11, pages 1-8, November.
• Stephen Banahene, 2017, "The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement," International Journal of Business and Social Research, LAR Center Press, volume 7, issue 8, pages 12-25, August.
• Malgorzata Bartosik-Purgat & Oxana Filipchuk & Michael B. Hinner, 2017, "Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 15, issue 4 (Winter, pages 341-363, DOI: 10.26493/1854-6935.15.341-363.
• Sarah Magnotta, 2017, "A Conceptual Framework of A Customer’s Perception of Retail Salesperson Opportunism," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 7, issue 11, pages 1-8, November.
• Stephen Banahene, 2017, "The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 7, issue 8, pages 12-25, August.
• Graham Beattie & Ruben Durante & Brian Knight & Ananya Sen, 2017, "Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls," NBER Working Papers, National Bureau of Economic Research, Inc, number 23940, Oct.
• Francesco Decarolis & Maris Goldmanis & Antonio Penta, 2017, "Marketing Agencies and Collusive Bidding in Online Ad Auctions," NBER Working Papers, National Bureau of Economic Research, Inc, number 23962, Oct.
• Savica Dimitrieska & Aleksandra Stankovska & Kyriakos Iliou, 2017, "Contemporary Ways To Promote A New Product," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 5, issue 2, pages 51-60.
• Klaus M. Miller & Bernd Skiera, 2017, "Economic Damage of Cookie Lifetime Restrictions," Working Papers, NET Institute, number 17-02, Sep.
• Anuj Kapoor & Catherine Tucker, 2017, "How do Platform Participants respond to an Unfair Rating? An Analysis of a Ride-Sharing Platform Using a Quasi-Experiment," Working Papers, NET Institute, number 17-19, Oct.
• Rosa Brana Esteves & Sofia Cerqueira, 2017, "Behavior-Based Pricing under Imperfectly Informed Consumers," NIPE Working Papers, NIPE - Universidade do Minho, number 03/2017.
• Leonard Nakamura & Jon Samuels & Rachel Soloveichik, 2017, "Measuring the “Free” Digital Economy within the GDP and Productivity Accounts," Economic Statistics Centre of Excellence (ESCoE) Discussion Papers, Economic Statistics Centre of Excellence (ESCoE), number ESCoE DP-2017-03, Dec.
• Aleksandar Hristov, 2017, "Self-regulation in Action: Violations of the Ethical Principles in Advertisement and PR and the Need for Changes," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 113-126, October.
• Stoyanka Mitseva, 2017, "The Power of Expression of the Language Within the Advertising Message and The Current Linguistic Situation," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 187-220, October.
• NeacÈ™u Nicoleta Andreea & Madar Anca, 2017, "The Importance of Promoting a Rural Touristic Destination: The Case of RacoÅŸ Village," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 340-344, June.
• Puris Sornsaruht, & Sudaporn Sawmong,, 2017, "Antecedents of Thai Select restaurant brand loyalty in the United Kingdom," Business and Economic Horizons (BEH), Prague Development Center, volume 13, issue 4, pages 478-495, October, DOI: 10.15208/beh.2017.33.
• Viktorija Grigaliunaite & Lina Pileliene, 2017, "Attitude Toward Smoking: The Effect Of Negative Smoking-Related Pictures," Oeconomia Copernicana, Institute of Economic Research, volume 8, issue 2, pages 317-328, June, DOI: 10.24136/oc.v8i2.20.
• Michal Kucharski & Sebastian Kot, 2017, "Cost of recognisability of a sponsor’s brand achieved through TV broadcasts," Oeconomia Copernicana, Institute of Economic Research, volume 8, issue 3, pages 447-461, September, DOI: 10.24136/oc.v8i3.28.
• Lina Pileliene & Viktorija Grigaliunaite, 2017, "Colour temperature in advertising and its impact on consumer purchase intentions," Oeconomia Copernicana, Institute of Economic Research, volume 8, issue 4, pages 657-669, December, DOI: 10.24136/oc.v8i4.40.
• Malgorzata Bartosik-Purgat, 2018, "Country of origin as a determinant of young Europeans` buying attitudes — marketing implications," Oeconomia Copernicana, Institute of Economic Research, volume 9, issue 1, pages 123-142, March, DOI: 10.24136/oc.2018.007.
• Lucyna Witek, 2017, "Sustainable Consumption: Eco-labelling and its impact on consumer behavior - evidence from a study on Polish consumer," Working Papers, Institute of Economic Research, number 142/2017, May, revised May 2017.
• Monica Delia Domnica, 2017, "Promoting Research on Consumer Behaviour with Reference to the Influence of Advertising on Food Purchasing," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 17, issue 1, pages 75-90.
• Andrey Kataev, 2017, "Методичні Підходи Комунікативного Забезпечення Брендингу Ритейлера
  [Methodical Approaches to Communicative Providing of Retailer Branding]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 3, issue 7(24), pages 2.20-2.28, July, DOI: 10.22178/pos.24-5.
• Armstrong, Mark & Chen, Yongmin, 2017, "Discount Pricing," MPRA Paper, University Library of Munich, Germany, number 76681, Jan.
• Koshcheeva, Angelina, 2017, "Маркетинговые Преимущества Продвижения Товаров При Помощи Технологии «Гивэвей»
  [Marketing benefits of promoting products with the help of technology, “giveaway”]," MPRA Paper, University Library of Munich, Germany, number 78302.
• Baumann, Stuart, 2017, "Comparative Advertising: The role of prices," MPRA Paper, University Library of Munich, Germany, number 79872, Jun.
• Harashima, Taiji, 2017, "The Mechanism behind Product Differentiation: An Economic Model," MPRA Paper, University Library of Munich, Germany, number 81522, Sep.
• Sato, Susumu, 2017, "Freemium as Optimal Menu Pricing," MPRA Paper, University Library of Munich, Germany, number 81599, Sep.
• Kamila Mikolajová & Květa Olšanová, 2017, "How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 3, pages 27-40, DOI: 10.18267/j.cebr.184.
• Viktorija Grigaliūnaitė & Lina Pilelienė, 2017, "Consumer Attention Online: How to be Visible?," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 4, pages 30-44, DOI: 10.18267/j.cebr.189.
• Elena Tălmăcian, 2017, "Strategic Use of English in Online Romanian Banking Advertising," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 20, issue 66, pages 91-101, December.
• Muhammed Talha Narcı, 2017, "Consumer Behavior and Social Media Marketing: A Research on University Student," Bulletin of Economic Theory and Analysis, BETA Journals, volume 2, issue 3, pages 279-307.
• Raife Meltem Yetkin Özbük & Duygu Aydın Ünal, 2017, "Advergames Aiming Children in Turkey: A Content Analysis of 65 Advergames," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 1, pages 115-130.
• Murat Aktan, 2017, "Evaluation of the Effectiveness of Pictorial-Textual Health Warning Labels on Cigarette Packs in Terms of Social Marketing," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 8, issue 3, pages 555-573.
• Gheorghe JINGA & Adrian IACOBINI, 2017, "Building a Fan Community for Sport Clubs," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 18, issue 3, pages 308-314, July.
• Francesca Magno & Fabio Cassia & Marta Ugolini, 2017, "Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?," Australian Journal of Management, Australian School of Business, volume 42, issue 1, pages 161-174, February, DOI: 10.1177/0312896215599812.
• Boonchai Hongcharu, 2017, "Rational and Emotional Messages Amid Online News Exposure of the Brand," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 4707078, Apr.
• Somnath Chakrabarti, 2017, "An Exploratory Study for Understanding the Drivers of Display Advertising Spend in USA," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 5607601, Jul.
• Zubair Hassan, 2017, "Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 5, pages 29-44.
• Hanna Lewicka, 2017, "Viral Marketing – the case of Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 6, pages 37-53.
• Amitrajeet A. Batabyal & Hamid Beladi, 2017, "A game model of competition between a new good producer and a remanufacturer using negative advertising," Asia-Pacific Journal of Regional Science, Springer, volume 1, issue 2, pages 329-336, October, DOI: 10.1007/s41685-017-0031-7.
• Ricardo Buettner, 2017, "Predicting user behavior in electronic markets based on personality-mining in large online social networks," Electronic Markets, Springer;IIM University of St. Gallen, volume 27, issue 3, pages 247-265, August, DOI: 10.1007/s12525-016-0228-z.
• Oliver Schnittka & Marius Johnen & Franziska Völckner & Henrik Sattler & Isabel Victoria Villeda & Kathrin Urban, 2017, "The impact of different fit dimensions on spillover effects in brand alliances," Journal of Business Economics, Springer, volume 87, issue 7, pages 899-925, October, DOI: 10.1007/s11573-017-0850-z.
• Richard E. Just & Rulon D. Pope, 2017, "The many conditions under which monopolistic advertising can differ from the social optimum," Journal of Economics and Finance, Springer;Academy of Economics and Finance, volume 41, issue 3, pages 421-440, July, DOI: 10.1007/s12197-016-9360-z.
• Mariusz Górajski & Dominika Machowska, 2017, "Optimal double control problem for a PDE model of goodwill dynamics," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), volume 85, issue 3, pages 425-452, June, DOI: 10.1007/s00186-017-0577-1.
• Chencheng Fang & Jiantong Zhang & Wei Qiu, 2017, "Online classified advertising: a review and bibliometric analysis," Scientometrics, Springer;Akadémiai Kiadó, volume 113, issue 3, pages 1481-1511, December, DOI: 10.1007/s11192-017-2524-6.
• Taiji HARASHIMA, 2017, "The Mechanism behind Product Differentiation An Economic Model," Journal of Advanced Research in Management, ASERS Publishing, volume 8, issue 2, pages 95-111.
• Jenny - Maria Åström & Karim Carroum Sanz & Sofia Lena Hagström & Andreu Safont Bagué & João Pedro Teles Estima, 2017, "David against Goliath - How creative communication helps small advertising agencies survive in a market led by giant agencies," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 10, issue 3, pages 18-46, September.
• Suppliet, Moritz, 2017, "Umbrella Branding in Pharmaceutical Markets," Discussion Paper, Tilburg University, Center for Economic Research, number 2017-033.
• Suppliet, Moritz, 2017, "Umbrella Branding in Pharmaceutical Markets," Discussion Paper, Tilburg University, Tilburg Law and Economic Center, number 2017-034.
• Suppliet, Moritz, 2017, "Umbrella Branding in Pharmaceutical Markets," Other publications TiSEM, Tilburg University, School of Economics and Management, number 6ee607fc-8602-4270-a076-3.
• Suppliet, Moritz, 2017, "Umbrella Branding in Pharmaceutical Markets," Other publications TiSEM, Tilburg University, School of Economics and Management, number be3f3c38-5e39-4a67-af57-8.
• Andrew Rhodes & Chris M. Wilson, 2017, "False Advertising," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP), Centre for Competition Policy, University of East Anglia, Norwich, UK., number 2015-13v3, Oct.
• Oghenenyerhovwo Rita Inoni, 2017, "Impact of Product Attributes and Advertisement on Consumer Buying Behaviour of Instant Noodles," Business & Management Compass, University of Economics Varna, issue 4, pages 393-413.
• Pilelienė Lina & Grigaliūnaitė Viktorija, 2017, "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business, Sciendo, volume 64, issue s1, pages 1-13, December, DOI: 10.1515/saeb-2017-0036.
• Dębski Maciej & Krawczyk Adriana, 2017, "Competitiveness of Family Tourist Micro-Enterprises as an Element of Tourist Destination Product," Journal of Intercultural Management, Sciendo, volume 9, issue 4, pages 59-76, December, DOI: 10.1515/joim-2017-0021.
• Yuqing Zheng & Chen Zhen & Daniel Dench & James M. Nonnemaker, 2017, "U.S. Demand for Tobacco Products in a System Framework," Health Economics, John Wiley & Sons, Ltd., volume 26, issue 8, pages 1067-1086, August, DOI: 10.1002/hec.3384.
• Imran Anwar Mir, 2017, "Impact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratification Perspective," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 20, issue 1, pages 19-47, May.
• Litfin, Thorsten & Teckert, Özlem & Lamberz, Julia, 2017, "The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017".
• Sheeraz, Muhammad & Tanweer, Mariam & Khan, Kanwal Iqbal & Mahmood, Shahid, 2017, "Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 37, issue 2, pages 593-607.
• Rhodes, Andrew & Wilson, Chris, 2017, "False Advertising," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 128476.
• Batikas, Michail & Claussen, Jörg & Peukert, Christian, 2017, "Follow The Money: Piracy and Online Advertising," 28th European Regional ITS Conference, Passau 2017, International Telecommunications Society (ITS), number 169448.

2016

• Olga PERCINSCHI & Igor YEGOROV & Olga DIACOV, 2016, "Particularities Of Place Branding In The European Countries," Economy and Sociology, The Journal Economy and Sociology, issue 1, pages 57-62.
• Nick Arnosti & Marissa Beck & Paul Milgrom, 2016, "Adverse Selection and Auction Design for Internet Display Advertising," American Economic Review, American Economic Association, volume 106, issue 10, pages 2852-2866, October.
• Jonathan Zinman & Eric Zitzewitz, 2016, "Wintertime for Deceptive Advertising?," American Economic Journal: Applied Economics, American Economic Association, volume 8, issue 1, pages 177-192, January.
• Andre Boik, 2016, "Intermediaries in Two-Sided Markets: An Empirical Analysis of the US Cable Television Industry," American Economic Journal: Microeconomics, American Economic Association, volume 8, issue 1, pages 256-282, February.
• Alexandre de Cornière, 2016, "Search Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 8, issue 3, pages 156-188, August.
• Attila Ambrus & Emilio Calvano & Markus Reisinger, 2016, "Either or Both Competition: A "Two-Sided" Theory of Advertising with Overlapping Viewerships," American Economic Journal: Microeconomics, American Economic Association, volume 8, issue 3, pages 189-222, August.
• Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016, "The Economics of Privacy," Journal of Economic Literature, American Economic Association, volume 54, issue 2, pages 442-492, June.
• Andreea Fortuna ?chiopu & Ana Mihaela Padurean & Madalina Lavinia ?ala & Ana-Maria Nica, 2016, "The Influence of New Technologies on Tourism Consumption Behavior of the Millennials," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 829-829, November.
• Dilyana Yaneva & Vyara Kyurova, 2016, "Trade Business Communication Policy," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 23-30, July.
• Viktorija Grigaliūnaitė & Lina Pilelienė, 2016, "Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 80-89, September.
• Lina Pilelienė & Viktorija Grigaliūnaite, 2016, "Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 90-99, September.
• He, Xi & Lopez, Rigoberto, 2016, "Do Firms Price and Advertise to Maximize Profits? Evidence from U.S. Food Industries," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts, Agricultural and Applied Economics Association, number 235436, DOI: 10.22004/ag.econ.235436.
• Higgins, Lindsey M. & Silva, Andres & Parada, Ignacio F., 2016, "Impact of Child-Directed TV Food Advertising Regulations on Pocket Money Allowances," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts, Agricultural and Applied Economics Association, number 236128, DOI: 10.22004/ag.econ.236128.
• Aborisade, Olumide & Carpio, Carlos E. & Mathews, Leah & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, , "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas, Southern Agricultural Economics Association, number 230094, DOI: 10.22004/ag.econ.230094.
• Vega-Zamora, Manuela & Gutierrez-Salcedo, Maria & Torres-Ruiz, Francisco Jose, 2016, "Communication campaigns: effects of different messages on the willingness to purchase organic olive oil," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 244, pages 1-36, DOI: 10.22004/ag.econ.249673.
• Rafal Michalski & Jerzy Grobelny, 2016, "An eye tracking based examination of visual attention during pairwise comparisons of a digital product’s package," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/16/14, Dec, DOI: 10.1007/978-3-319-40250-5_41.
• Rafal Michalski & Jerzy Grobelny, 2016, "The effects of background color, shape and dimensionality on purchase intentions in a digital product presentation," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/16/15, Dec, DOI: 10.1007/978-3-319-40238-3_45.
• Jasmina Dlacic & Iva Ribaric & Mateja Barna, 2016, "Arousing Consumer Emotions: The Impact Of The Product Category," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 25, issue 1, pages 47-72, june.
• Tsvetelina Nedialkova-Shtereva, 2016, "Characteristic features in setting up the marketing mix, position and segments of the banking sector," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 103-119.
• Leonard Nakamura & Jon Samuels & Rachel Soloveichik, 2016, "Valuing Free Media in GDP: An Experimental Approach," BEA Working Papers, Bureau of Economic Analysis, number 0133, Jun.
• Simon P. Anderson & Federico Ciliberto & Jura Liaukonyte & Régis Renault, 2016, "Push-me pull-you: comparative advertising in the OTC analgesics industry," RAND Journal of Economics, RAND Corporation, volume 47, issue 4, pages 1029-1056, November.
• Hartmut Egger & Josef Falkinger, 2016, "Limited Consumer Attention in International Trade," Review of International Economics, Wiley Blackwell, volume 24, issue 5, pages 1096-1128, November.
• Michaela Jánská & Petra Olšová, 2016, "Influence of segmentation factors on leaflet distribution," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 19, issue 1, pages 20-29, DOI: 10.1515/acta-2016-0007.
• Yamagishi Atsushi, 2016, "Consumers’ Misevaluation and Public Promotion," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 16, issue 4, pages 1-5, October, DOI: 10.1515/bejeap-2016-0141.
• Villas-Boas, Sofia B & Carrera, Mariana, 2016, "Generic aversion and observational learning in the over-the-counter drug market," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series, Department of Agricultural & Resource Economics, UC Berkeley, number qt0q03b5f2, Oct.
• Vincenzo Galasso & Tommaso Nannicini, 2016, "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," CESifo Working Paper Series, CESifo, number 5868.
• Stefan-Dragoş CÎRSTEA & Calin MOLDOVAN TESELIOS, 2016, "Influence Of Advertising On The Way Of Action In The Acquisition Of Over-The-Counter Drugs," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 37, pages 321-329, December.
• Muhammad Fahid MUQADDAS & Ishtiaq AHMAD, 2016, "Determinants Of Brand Equity: An Empirical Study Of It Industry," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 555-560, December.
• Germán Rodríguez Escobar, 2016, "Propuesta para el desarrollo de mercadeo turístico para la sabana centro de Cundinamarca," Revista Equidad y Desarrollo, Universidad de la Salle, issue 25, pages 225-244, DOI: 10.19052/ed.3728.
• Galasso, Vincenzo & Nannicini, Tommaso, 2016, "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," CEPR Discussion Papers, Centre for Economic Policy Research, number 11238, Apr.
• Griffith, Rachel & Dubois, Pierre & O'Connell, Martin, 2016, "The effects of banning advertising in junk food markets," CEPR Discussion Papers, Centre for Economic Policy Research, number 11316, Jun.
• Cagé, Julia & Angelucci, Charles, 2016, "Newspapers in Times of Low Advertising Revenues," CEPR Discussion Papers, Centre for Economic Policy Research, number 11414, Jul.
• Armstrong, Mark, 2016, "Ordered Consumer Search," CEPR Discussion Papers, Centre for Economic Policy Research, number 11566, Oct.
• Bronnenberg, Bart & Dube, Jean-Pierre, 2016, "The Formation of Consumer Brand Preferences," CEPR Discussion Papers, Centre for Economic Policy Research, number 11648, Nov.
• Anderson, Simon & Renault, Régis, 2016, "Firm pricing with consumer search," CEPR Discussion Papers, Centre for Economic Policy Research, number 11723, Dec.
• Asmaa Bassam El MANSOURY, 2016, "A Proposed Conceptual Model for Online Car Purchase Intention," Journal of Social and Administrative Sciences, EconSciences Journals, volume 3, issue 3, pages 245-247, September.
• Tina Vukasović & Henrik Söke, 2016, "Izhodišča za pripravo spletne oglaševalske akcije," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 8, issue 2.
• Vanhuele, Marc & Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba, 2016, "Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories," HEC Research Papers Series, HEC Paris, number 1153, May.
• Abraham Gyamfi Ababio & Emmanuel Erastus Yamoah, 2016, "Effect of Advertising on the Brand Loyalty of Cosmetic Products among College Students," International Review of Management and Marketing, Econjournals, volume 6, issue 1, pages 11-15.
• See Kwong Goh & Nan Jiang & Pei Leng Tee, 2016, "The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention," International Review of Management and Marketing, Econjournals, volume 6, issue 3, pages 436-441.
• F. Diana-Rose & M. A. Zariyawati & K. Norazlina & M. N. Annuar & O. Manisah, 2016, "Consumers’ Purchasing Decision towards Food Products of Small and Medium Enterprises," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 836-842.
• Sumit Chaturvedi & Sachin Gupta & Devendra Singh Hada, 2016, "Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 935-943.
• Oana Mihaela Jivan, 2016, "The Evolution of the Institution of Divorce in Romania," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 2, issue 1, pages 109-113, October.
• Odette Arhip & Cristian Arhip, 2016, "About The Romanian Way of Branding," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 2, issue 1, pages 65-73, October.
• Schlosser, Rainer, 2016, "Joint stochastic dynamic pricing and advertising with time-dependent demand," Journal of Economic Dynamics and Control, Elsevier, volume 73, issue C, pages 439-452, DOI: 10.1016/j.jedc.2016.10.006.
• McCarthy, Ian M., 2016, "Advertising intensity and welfare in an equilibrium search model," Economics Letters, Elsevier, volume 141, issue C, pages 20-26, DOI: 10.1016/j.econlet.2016.01.022.
• Saak, Alexander E., 2016, "Optimal provision of information about consumption choices in the presence of a cognitive constraint," Economics Letters, Elsevier, volume 145, issue C, pages 25-28, DOI: 10.1016/j.econlet.2016.05.010.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2016, "Inter-firm price coordination in a two-sided market," International Journal of Industrial Organization, Elsevier, volume 44, issue C, pages 101-112, DOI: 10.1016/j.ijindorg.2015.10.010.
• Celik, Levent, 2016, "Competitive provision of tune-ins under common private information," International Journal of Industrial Organization, Elsevier, volume 44, issue C, pages 113-122, DOI: 10.1016/j.ijindorg.2015.10.002.
• Barton, Jared & Castillo, Marco & Petrie, Ragan, 2016, "Negative campaigning, fundraising, and voter turnout: A field experiment," Journal of Economic Behavior & Organization, Elsevier, volume 121, issue C, pages 99-113, DOI: 10.1016/j.jebo.2015.10.007.
• Alderighi, Marco & Bianchi, Carluccio & Lorenzini, Eleonora, 2016, "The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing?," Tourism Management, Elsevier, volume 57, issue C, pages 323-333, DOI: 10.1016/j.tourman.2016.06.016.
• Leonard I. Nakamura & Jon Samuels & Rachel Soloveichik, 2016, "Valuing \"Free\" Media in GDP: An Experimental Approach," Working Papers, Federal Reserve Bank of Philadelphia, number 16-24, Aug.
• Nur Afifah, 2016, "The Influence of Beauty Vlogger's Content on the Purchase Intentions of Local Brands in Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr232, Dec.
• TANASE, Cosmin, 2016, "The Retailers’ Marketing Strategy: Adapting to the fast-evolving environment," Holistic Marketing Management Journal, Holistic Marketing Management, volume 6, issue 3, pages 17-22, September.
• Mary Beth McCabe & Ramon Corona, 2016, "An Empirical Examination Of Facebook Use By Hispanics And Non-Hispanics," Global Journal of Business Research, The Institute for Business and Finance Research, volume 10, issue 3, pages 85-91.
• Mohamed M. Mostafa, 2016, "Do Consumers Recall Products’ Warning Labels? A Meta-Analysi," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 9, issue 1, pages 81-96.
• Galasso, Vincenzo & Nannicini, Tommaso, 2016, "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," IZA Discussion Papers, IZA Network @ LISER, number 9906, Apr.
• Kulsoom Malik & Malik Muhammad Sheheryar Khan, 2016, "Islamic branding and marketing: An insight of consumer perception in Pakistan," Journal of Developing Areas, Tennessee State University, College of Business, volume 50, issue 5, pages 353-362, Special I.
• Syed Mazlan Syed Mat Dom & Hani Suhaila binti Ramli & Audrey Lim Li Chin & Tan Tze Fern, 2016, "Determinants of the effectiveness of celebrity endorsement in advertisement," Journal of Developing Areas, Tennessee State University, College of Business, volume 50, issue 5, pages 525-535, Special I.
• Brett R. Gordon & Wesley R. Hartmann, 2016, "Advertising competition in presidential elections," Quantitative Marketing and Economics (QME), Springer, volume 14, issue 1, pages 1-40, March, DOI: 10.1007/s11129-016-9165-6.
• Mircea Udrescu & Alina Gheorghe, 2016, "Benchmarketing - Fashionable Term Concerning Traditional Processes," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 2, issue 2, pages 100-113, June.
• Asmaa Bassam El MANSOURY, 2016, "A Proposed Conceptual Model for Online Car Purchase Intention," Journal of Social and Administrative Sciences, KSP Journals, volume 3, issue 3, pages 245-247, September.
• Riccardo Ferretti & Francesca Pancotto & Enrico Rubaltelli, 2016, "A test of the Behavioral versus the Rational model of Persuasion in Financial Advertising," Centro Studi di Banca e Finanza (CEFIN) (Center for Studies in Banking and Finance), Universita di Modena e Reggio Emilia, Dipartimento di Economia "Marco Biagi", number 0059, May.
• Bart J. Bronnenberg & Jean-Pierre H. Dubé, 2016, "The Formation of Consumer Brand Preferences," NBER Working Papers, National Bureau of Economic Research, Inc, number 22691, Sep.