Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

1999

• Caumont, D., 1999, "Le score d'agrement peut-il rendre compte des performances cognitives d'une annonce publicitaire?," Papers, Groupe de recherche en économie financière et en gestion des entreprises, Universite Nancy 2, number 1999-01.
• Hjalmarson, Hanna & Wahlund, Richard, 1999, "Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många," SSE/EFI Working Paper Series in Business Administration, Stockholm School of Economics, number 1999:8, Oct.
• Paulo Klinger Monteiro & José Luis Moraga-González, 1999, ""We sold a million copies" - The Role of Advertising Past Sales," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 1999-03, Feb.
• Fry, T.R.L. & Broadbent, S. & Dixon, J.M., 1999, "Estimating Advertising Half-Life and the Data Interval Bias," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 6/99, Mar.

1998

• Hinner, M.B., 1998, "The Importance of Intercultural Communication in the Global World," Papers, Bergakademie Freiberg, Faculty of Economics and Business Administration, number 98/6.
• Boyer, M. & Moreaux, M., 1998, "Strategic Underinvestment in Informative Advertising: the Cases of Subsitutes and Complements," Papers, Toulouse - GREMAQ, number 98.502.
• Marchand, J., 1998, "The Impact of Attitude Towards the AD: The Influence of Context," Papers, Laval - Faculte des sciences de administration, number 98-010.
• Prat, A., 1998, "Campaign Spending with Office-Seeking Politicians, Rational Voters and Multiple Lobbies," Discussion Paper, Tilburg University, Center for Economic Research, number 1998-123.
• Prat, A., 1998, "Campaign Spending with Office-Seeking Politicians, Rational Voters and Multiple Lobbies," Other publications TiSEM, Tilburg University, School of Economics and Management, number 30b6424e-efe1-48c7-9709-7.
• Jeffrey Milyo & Joel Waldfogel, 1998, "The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart," Discussion Papers Series, Department of Economics, Tufts University, Department of Economics, Tufts University, number 9807.
• Nils‐Henrik M. von der Fehr & Kristin Stevik, 1998, "Persuasive Advertising and Product Differentiation," Southern Economic Journal, John Wiley & Sons, volume 65, issue 1, pages 113-126, July, DOI: 10.1002/j.2325-8012.1998.tb00131.x.
• P. K. Monteiro & J. L. Moraga, 1998, "``We sold a million copies''-The role of advertising past sales," Industrial Organization, University Library of Munich, Germany, number 9812001, Dec.
• Hinner, Michael B., 1998, "The Importance of Intercultural Communication in the Global World," Freiberg Working Papers, TU Bergakademie Freiberg, Faculty of Economics and Business Administration, number 1998/06.

1997

• Motta, Massimo, 1997, "Advertising Bans," CEPR Discussion Papers, Centre for Economic Policy Research, number 1613, Apr.
• Ramarao Desiraju & Sridhar Moorthy, 1997, "Managing a Distribution Channel Under Asymmetric Information with Performance Requirements," Management Science, INFORMS, volume 43, issue 12, pages 1628-1644, December, DOI: 10.1287/mnsc.43.12.1628.
• Prat, A., 1997, "Campaign Advertising and Voter Welfare," Discussion Paper, Tilburg University, Center for Economic Research, number 1997-118.
• Prat, A., 1997, "Campaign Advertising and Voter Welfare," Other publications TiSEM, Tilburg University, School of Economics and Management, number f8eafa82-fa74-4556-a34d-0.
• Vinig, Tsvi & Mevissen, Hein, 1997, "Business use of Internet in the Netherlands," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0019.

1996

• Greenfield, J. & Reid, C., 1996, "Women's Magazines and the Commerical Orchestration of Fimininity in the 1930s: Evidence from Woman's Own," Papers, Portsmouth University - Department of Economics, number 83.
• Von der Fehr, N.H.M. & Stevik, K., 1996, "Persuasive Advertising and Product Differentiation," Memorandum, Oslo University, Department of Economics, number 1996_001.
• Martin Peitz, 1996, "Marketing cooperation for differentiated products," Working Papers. Serie AD, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 1996-03, Feb.
• Massimo Motta, 1996, "Advertising bans," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 205, Oct, revised Jan 1997.
• Francisco F. R. Ramos, 1996, "Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System," Econometrics, University Library of Munich, Germany, number 9612004, Dec.
• Francisco F. R. Ramos, 1996, "A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure," Microeconomics, University Library of Munich, Germany, number 9601001, Jan.

1995

• Jain, S.P. & Buchanan, B. & Maheswaran, D., 1995, "Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability," Papers, Rochester, Business - Marketing Science, number 95-02.
• Moorthy, S. & Zhao, H., 1995, "Advertising and Quality: An Empirical Analysis," Papers, Rochester, Business - Marketing Science, number 95-04.
• Moorthy, S. & Desiraju, R., 1995, "Manging a Distribution Channel Under Asymmetric Information with Performance Requirements," Papers, Rochester, Business - Marketing Science, number 95-06.
• Carr, J. & Mathewson, F. & Neil Quigley, 1995, "The Economics of Canadian Deposit Insurance," University of Western Ontario, Departmental Research Report Series, University of Western Ontario, Department of Economics, number 9502.
• Horstman, I.J. & MacDonald, G., 1995, "Advertising as a Signal of Product Quality: Compact Disc Players," University of Western Ontario, Departmental Research Report Series, University of Western Ontario, Department of Economics, number 9523.

1991

• Khosrow Doroodian & Barry J. Seldon, 1991, "Advertising and Cigarette Consumption," Eastern Economic Journal, Eastern Economic Association, volume 17, issue 3, pages 359-366, Jul-Sep.

1982

• Michael G. Abbott, 1982, "An Econometric Model of Trade Union Membership Growth in Canada, 1925-1966," Working Papers, Princeton University, Department of Economics, Industrial Relations Section., number 534, Sep.

0

• Fry, Tim R. L. & Broadbent, Simon & Dixon, Janine M., , "Estimating Advertising Half-life and the Data Interval Bias," Department of Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 267379, DOI: 10.22004/ag.econ.267379.
• Katarzyna Sznajd-Weron & Rafa{l} Weron & Maja W{l}oszczowska, 2008, "Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland," Papers, arXiv.org, number 0809.1534, Sep.
• K. Sznajd-Weron & R. Weron, 2002, "How effective is advertising in duopoly markets?," Papers, arXiv.org, number cond-mat/0211058, Nov, revised Dec 2002.
• MANTOVANI, Andrea & MION, Giordano, 2006, "Advertising and endogenous exit in a differentiated duopoly," LIDAM Reprints CORE, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE), number 1863, Jan, DOI: 10.3917/rel.721.0019.
• ANDERSON, Simon P. & GABSZEWICZ, Jean J., 2006, "The media and advertising: a tale of two-sidedmarkets," LIDAM Reprints CORE, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE), number 1888, Jan.
• Reck, Lukas & Kemper, Anne Christin, , "Addressable TV für regionale Werbetreibende: Eine empirische Untersuchung der Einflussfaktoren einer Nutzung als Kommunikationsinstrument
  [Addressable TV for Regional Advertisers: An Empirical Investigation of the Factors Influencing its Use as a ," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 57.
• John Kennes & Aaron Schiff, , "Simple Reputation Systems," Discussion Papers, University of Copenhagen. Department of Economics, number 05-21, revised Nov 2005.
• Onetiu Daniel Darius, 0000, "Digitalization Of The Buying Process. Social Media Effects On The Consumer," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 11113221.
• Hui-Fei Lin & Benjamin Yeo & Chih-Ru Yu, 0000, "Advertising Effects of Chatbots," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 14216119.
• Violeta Neza & Edlira Llazo, 0000, "Consumer e-satisfaction through the use of e-services in the banking sector - changing consumer behavior ( Case study ? e-banking in Albania)," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 13815899.
• Neviana Krasteva & Aleksey Potebnia, 0000, "How Marketing Can Increase the Purchase of Unattractive ("Ugly") Agricultural Products?," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14416249.
• Teona Tavdishvili & Ekaterine Maglakelidze, 0000, "Generation Y and Z Preferences Regarding Influencer Marketing," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14716442.
• Kurt R Brekke & Michael Kuhn, , "Direct-to-Consumer Advertising in Pharmaceutical Markets," Discussion Papers, Department of Economics, University of York, number 03/11.

None

• Hochman Gal & Hochman Oded & Hochman Eithan & Heiman Amir & Leung PingSun, 2011, "Advertising Versus Sales in Demand Creation," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 11, issue 1, pages 1-29, March, DOI: 10.2202/1935-1682.2716.
• Cunningham Scott & Kendall Todd D, 2011, "Men in Transit and Prostitution: Using Political Conventions as a Natural Experiment," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 11, issue 1, pages 1-20, June, DOI: 10.2202/1935-1682.2735.
• Sapi Geza & Suleymanova Irina, 2011, "Technology Licensing by Advertising Supported Media Platforms: An Application to Internet Search Engines," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 11, issue 1, pages 1-51, June, DOI: 10.2202/1935-1682.2652.
• Meyerhoefer Chad D. & Zuvekas Samuel H, 2008, "The Shape of Demand: What Does It Tell Us about Direct-to-Consumer Marketing of Antidepressants?," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 8, issue 2, pages 1-34, January, DOI: 10.2202/1935-1682.1805.
• Linnosmaa Ismo Erkki, 2008, "Advertising, Free-Riding, and Price Differences in the Market for Prescription Drugs," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 8, issue 2, pages 1-37, July, DOI: 10.2202/1935-1682.1819.
• Maloney Michael T. & Terkun Kristina, 2002, "Road Warrior Booty: Prize Structures in Motorcycle Racing," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 1, issue 1, pages 1-18, April, DOI: 10.2202/1538-0645.1015.
• Nelson Jon P., 2003, "Cigarette Demand, Structural Change, and Advertising Bans: International Evidence, 1970-1995," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 2, issue 1, pages 1-27, August, DOI: 10.2202/1538-0645.1111.
• Yoon Kiho, 2010, "Optimal Quality Scores in Sponsored Search Auctions: Full Extraction of Advertisers' Surplus," The B.E. Journal of Theoretical Economics, De Gruyter, volume 10, issue 1, pages 1-11, July, DOI: 10.2202/1935-1704.1649.
• Brekke Kjell Arne & Rege Mari, 2007, "Advertising as a Distortion of Social Learning," The B.E. Journal of Theoretical Economics, De Gruyter, volume 7, issue 1, pages 1-18, October, DOI: 10.2202/1935-1704.1374.
• Immordino Giovanni, 2009, "Advertising and Cost Reduction," The B.E. Journal of Theoretical Economics, De Gruyter, volume 9, issue 1, pages 1-15, April, DOI: 10.2202/1935-1704.1530.
• Isariyawongse Kosin & Kudo Yasushi & Tremblay Victor J., 2007, "Generic and Brand Advertising in Markets with Product Differentiation," Journal of Agricultural & Food Industrial Organization, De Gruyter, volume 5, issue 1, pages 1-17, September, DOI: 10.2202/1542-0485.1179.
• Salome Baslandze & Jeremy Greenwood & Ricardo Marto & Sara Moreira, 2023, "The Expansion of Varieties in the New Age of Advertising," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, volume 50, pages 171-210, October, DOI: 10.1016/j.red.2023.07.008.
• S. Rosenkranz, 2003, "Manufacturer's Suggested Retail Prices," Working Papers, Utrecht School of Economics, number 03-05.