Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2005

• Oksana Loginova, 2005, "Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory," Working Papers, Department of Economics, University of Missouri, number 0510, Mar, revised 15 Dec 2006.
• Simon P. Anderson, 2005, "Regulation of Television advertising," Virginia Economics Online Papers, University of Virginia, Department of Economics, number 363, Aug.
• Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte, 2005, "The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal," HEW, University Library of Munich, Germany, number 0509009, Sep.
• Michelle Sovinsky Goeree, 2005, "Advertising in the US Personal Computer Industry," Industrial Organization, University Library of Munich, Germany, number 0503002, Mar.
• Il-Horn Hann & Kai-Lung Hui & Sang-Yong Tom Lee & Ivan P.L. Png, 2005, "Sales and Promotions: A More General Model," Industrial Organization, University Library of Munich, Germany, number 0508014, Aug.
• Edner Bataille & Benoit Julien, 2005, "Advertising, Pricing & Market Structure in Competitive Matching Markets," Industrial Organization, University Library of Munich, Germany, number 0511008, Nov.
• Häring, Julia, 2005, "The Virtual Location of E-Tailers: Evidence from a B2C E-Commerce Market," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 05-52.
• Christian Rojas & Everett B. Peterson, 2005, "Estimating Demand for Differentiated Products: The Case of Beer in the U.S," Food Marketing Policy Center Research Reports, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy, number 089, Oct.

2004

• Messer, Kent D. & Kaiser, Harry M. & Schulze, William D., 2004, "Status-Quo-Bias and Voluntary Contributions: Can Lab Experiments Parallel Real World Outcomes for Generic Advertising?," 2004 Annual meeting, August 1-4, Denver, CO, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association), number 20072, DOI: 10.22004/ag.econ.20072.
• Messer, Kent D. & Kaiser, Harry M. & Schulze, William D., 2004, "Status Quo Bias and Voluntary Contributions: Can Lab Experiments Parallel Real World Outcomes for Generic Advertising?," Research Bulletins, Cornell University, Department of Applied Economics and Management, number 122094, Feb, DOI: 10.22004/ag.econ.122094.
• Guenter Lang, 2004, "Zykluskonforme Krise oder Strukturbruch? - Zeitreiheneigenschaften des deutschen Werbemarktes," Discussion Paper Series, Universitaet Augsburg, Institute for Economics, number 258, Feb.
• LEE, Janghyuk & KERBACHE, Laoucine, 2004, "Internet media planning : an optimization model," HEC Research Papers Series, HEC Paris, number 806, Dec.
• Franses, Ph.H.B.F. & Vriens, M., 2004, "Advertising effects on awareness, consideration and brand choice using tracking data," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-028-MKT, Apr.
• Hakenes, Hendrik & Peitz, Martin, 2004, "Umbrella branding and the provision of quality," Papers, Sonderforschungsbreich 504, number 04-51.
• Nataly Gantman & Yossi Spiegel, 2004, "Adware, Shareware, and Consumer Privacy," Working Papers, NET Institute, number 04-02, Oct, revised Oct 2004.
• David P. Myatt & Justin P. Johnson & Johnson Graduate School of Management & Cornell University, 2004, "On the Simple Economics of Advertising, Marketing, and Product Design," Economics Series Working Papers, University of Oxford, Department of Economics, number 185, Nov.
• Aaron Schiff & John Kennes, 2004, "Guided Search: The Value of a Reputation System," 2004 Meeting Papers, Society for Economic Dynamics, number 345.
• Hakenes, Hendrik & Peitz, Martin, 2004, "Umbrella Branding and the Provision of Quality," Sonderforschungsbereich 504 Publications, Sonderforschungsbereich 504, Universität Mannheim;Sonderforschungsbereich 504, University of Mannheim, number 04-51, Nov.

2003

• Teresa Cristina de Novaes Marques & Maria Teresa Ribeiro de Oliveira, 2003, "Inovação de produto ou saída para a crise? O lançamento da cerveja Brahma Chopp no verão de 1934," História Econômica & História de Empresas, ABPHE, volume 6, issue 1, pages 87-120, January-J.
• MANTOVANI, Andrea & MION, Giordano, 2003, "Advertising and endogenous exit in a differentiated duopoly," LIDAM Discussion Papers CORE, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE), number 2003023, Mar.
• Rosenkranz, Stephanie, 2003, "The Manufacturer's Suggested Retail Price," CEPR Discussion Papers, Centre for Economic Policy Research, number 3954, Jun.
• Kattuman, Paul & Michael R Baye & Rupert Gatti & John Morgan, 2003, "Outline Pricing and the Euro Changeover: Cross-Country Comparisons," Royal Economic Society Annual Conference 2003, Royal Economic Society, number 117, Jun.
• Konishi, Hideo & Sandfort, Michael T., 2003, "Anchor stores," Journal of Urban Economics, Elsevier, volume 53, issue 3, pages 413-435, May.
• Sznajd-Weron, K. & Weron, R., 2003, "How effective is advertising in duopoly markets?," Physica A: Statistical Mechanics and its Applications, Elsevier, volume 324, issue 1, pages 437-444, DOI: 10.1016/S0378-4371(02)01904-0.
• Timothy DeSchriver & Paul E. Jensen, 2003, "What's in a Name? Price Variation in Sport Facility Naming Rights," Eastern Economic Journal, Eastern Economic Association, volume 29, issue 3, pages 359-376, Summer.
• Brekke, Kurt R. & Kuhn, Michael, 2003, "Direct-to-Consumer Advertising in Pharmaceutical Markets," Working Papers in Economics, University of Bergen, Department of Economics, number 05/03, Mar.
• Trina Larsen Andras & Srini S. Srinivasan, 2003, "Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 2, issue 2, pages 167-176, August.
• Yara Merhi, 2003, "la publicité, la provocation, l’éthique (Advertising, provocation, ethics)," Working Papers, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation, number 60, Jan.
• John Kennes & Aaron Schiff, 2003, "The Value of a Reputation System," Industrial Organization, University Library of Munich, Germany, number 0301011, Jan.
• Tore Nilssen & Lars Sørgard, 2003, "TV Advertising, Program Quality, and Product-Market Oligopoly," Industrial Organization, University Library of Munich, Germany, number 0303012, Mar.
• Christian Jansen, 2003, "Convergence and the Potential Ban on Interactive Product Placement in Germany," Law and Economics, University Library of Munich, Germany, number 0302002, Feb.
• Paulo Maçãs & João Leitão & Carlos Osório, 2003, "O Efeito Da Publicidade Experimentável Na Fixação Do Preço Dos Bens Duráveis," Microeconomics, University Library of Munich, Germany, number 0303001, Mar.
• Katarzyna Sznajd-Weron & Rafal Weron, 2003, "How effective is advertising in duopoly markets?," Public Economics, University Library of Munich, Germany, number 0306005, Jun.

2002

• Richards, Timothy J. & Padilla, Luis, 2002, "Commodity R&D And Promotion," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 34, issue 3, pages 1-15, December, DOI: 10.22004/ag.econ.15083.
• A. Mantovani & G. Mion, 2002, "Advertising and Endogenous Exit in a Differentiated Duopoly," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number 455.
• Strömberg, David, 2002, "Optimal Campaigning in Presidential Elections: The Probability of Being Florida," CEPR Discussion Papers, Centre for Economic Policy Research, number 3372, May.
• Prat, Andrea, 2002, "Campaign Spending with Office-Seeking Politicians, Rational Voters, and Multiple Lobbies," Journal of Economic Theory, Elsevier, volume 103, issue 1, pages 162-189, March.
• Loef, J. & Antonides, G. & van Raaij, W.F., 2002, "The Role of Schema Salience in Ad Processing and Evaluation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-15-MKT, Feb.
• Steenkamp, J-B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G., 2002, "Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-20-MKT, Mar.
• Loef, J. & Verlegh, P.W.J., 2002, "Cognitive and Affective Consequences of Two Types of Incongruent Advertising," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-42-MKT, Apr.
• Strömberg, David, 2002, "Optimal Campaigning in Presidential Elections: The Probability of Being Florida," Seminar Papers, Stockholm University, Institute for International Economic Studies, number 706, Mar.
• Andrea Prat, 2002, "Campaign Advertising and Voter Welfare," The Review of Economic Studies, Review of Economic Studies Ltd, volume 69, issue 4, pages 999-1017.
• Tomáš Kadlec, 2002, "Optimal timing of tv commercials: symmetrical model," Prague Economic Papers, Prague University of Economics and Business, volume 2002, issue 4, pages 356-369, DOI: 10.18267/j.pep.202.
• Bruno Viscolani, 2002, "New product introduction: determining optimal advertising policies," Computing in Economics and Finance 2002, Society for Computational Economics, number 193, Jul.
• Onderstal, A.M., 2002, "Socially Optimal Mechanisms," Discussion Paper, Tilburg University, Center for Economic Research, number 2002-34.
• Thomas Liebi, 2002, "Trusting Labels: A Matter of Numbers?," Diskussionsschriften, Universitaet Bern, Departement Volkswirtschaft, number dp0201, Feb.
• Simon P. Anderson & Régis Renault, 2002, "Advertising Content," Virginia Economics Online Papers, University of Virginia, Department of Economics, number 362, Dec.
• Hinner, Michael B. & Rülke, Tessa, 2002, "Intercultural communication in business ventures illustrated by two case studies," Freiberg Working Papers, TU Bergakademie Freiberg, Faculty of Economics and Business Administration, number 2002/03.

2001

• Hideo Konishi & Michael Sandfort, 2001, "Anchor Stores," Boston College Working Papers in Economics, Boston College Department of Economics, number 516, Oct, revised 14 Nov 2002.
• Patrice Flichy, 2001, "Genèse du discours sur la nouvelle économie aux États-Unis," Revue économique, Presses de Sciences-Po, volume 52, issue 7, pages 379-399.
• Carlos Osório & Paulo Maçãs & João Leitão, 2001, "O Efeito da Publicidade Experimentável na Fixação do Preço dos Bens Duráveis," Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers), Universidade da Beira Interior, Departamento de Gestão e Economia (Portugal), number 1/2001.
• Loef, J. & Antonides, G. & van Raaij, W.F., 2001, "The Effectiveness of Advertising Matching Purchase Motivation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-65-MKT, Nov.
• Nilssen,T. & Sorgard,L., 2001, "The TV industry : advertising and programming," Memorandum, Oslo University, Department of Economics, number 18/2001.
• Nilssen,T. & Sorgard,L., 2001, "Who are the advertisers?," Memorandum, Oslo University, Department of Economics, number 19/2001.
• Lola Esteban & Jose M. Hernandez & Jose Luis Moraga-Gonzalez, 2001, "Customer Directed Advertising and Product Quality," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 01-099/1, Oct.

2000

• Ivan Pastine & Tuvana Pastine, 2000, "Coordination in Markets with Consumption Externalities : The Role of Advertising and Product Quality," Working Papers, Department of Economics, Bilkent University, number 0003.
• Lilach Nachum & David Keeble, 2000, "Foreign and Indigenous Firms in the Media Cluster of Central London," Working Papers, Centre for Business Research, University of Cambridge, number wp154, Mar.
• Lilach Nachum, 2000, "World Market Shares of Advertising TNCs: Intangible Comparative Advantage?," Working Papers, Centre for Business Research, University of Cambridge, number wp169, Jun.
• Nilssen, Tore & Sørgard, Lars, 2000, "TV Advertising, Program Quality, and Product-Market Oligopoly," Competition Policy Center, Working Paper Series, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley, number qt2zp943hj, Apr.
• Daniel van Vuuren, 2011, "Flexible Retirement," CPB Discussion Paper, CPB Netherlands Bureau for Economic Policy Analysis, number 174, Mar.
• Jacco Hakfoort & Jürgen Weigand, 2000, "Commercial publishing - a quiet life? Market power and performance on the Dutch market for consumer magazines," CPB Research Memorandum, CPB Netherlands Bureau for Economic Policy Analysis, number 174, Dec.
• Nanopoulos, P. & Walliser, B., 2000, "Qui a gagne la Coupe du Monde 1998? Determinants et importance de l'association durable des sponsors a l'evenement," Papers, Groupe de recherche en économie financière et en gestion des entreprises, Universite Nancy 2, number 2000-8.
• Nilssen, T. & Sorgard, L., 2000, "TV Advertising, Programming Investments, and Product-Market Oligopoly," Papers, Norwegian School of Economics and Business Administration-, number 6/2000.
• Nilssen,T. & Sorgard,L., 2000, "Strategic informative advertising in a TV-advertising duopoly," Memorandum, Oslo University, Department of Economics, number 17/2000.
• Häckner, Jonas & Nyberg, Sten, 2000, "Price Competition, Advertising and Media Market Concentration," Research Papers in Economics, Stockholm University, Department of Economics, number 2000:3, Jan.
• Heijden, Hans van der, 2000, "E-Tam : a revision of the Technology Acceptance Model to explain website revisits," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0029.
• Chanjin Chung & Harry M. Kaiser, 2000, "Determinants of temporal variations in generic advertising effectiveness," Agribusiness, John Wiley & Sons, Ltd., volume 16, issue 2, pages 197-214, DOI: 10.1002/(SICI)1520-6297(200021)16:2.

1999

• Joel Waldfogel & Jeffrey Milyo, 1999, "The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart," American Economic Review, American Economic Association, volume 89, issue 5, pages 1081-1096, December.
• Lilach Nachum, 1999, "The Impact of Home Countries on the Competitiveness of Advertising TNCs," Working Papers, Centre for Business Research, University of Cambridge, number wp149, Dec.
• Marcel Boyer & Michel Moreaux, 1999, "Strategic Underinvestment in Informative Advertising: The Cases of Substitutes and Complements," Canadian Journal of Economics, Canadian Economics Association, volume 32, issue 3, pages 654-672, May.
• Prat, Andrea, 1999, "Campaign Advertising and Voter Welfare," CEPR Discussion Papers, Centre for Economic Policy Research, number 2152, May.
• Caumont, D., 1999, "Le score d'agrement peut-il rendre compte des performances cognitives d'une annonce publicitaire?," Papers, Groupe de recherche en économie financière et en gestion des entreprises, Universite Nancy 2, number 1999-01.
• Hjalmarson, Hanna & Wahlund, Richard, 1999, "Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många," SSE/EFI Working Paper Series in Business Administration, Stockholm School of Economics, number 1999:8, Oct.
• Paulo Klinger Monteiro & José Luis Moraga-González, 1999, ""We sold a million copies" - The Role of Advertising Past Sales," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 1999-03, Feb.
• Fry, T.R.L. & Broadbent, S. & Dixon, J.M., 1999, "Estimating Advertising Half-Life and the Data Interval Bias," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 6/99, Mar.

1998

• Hinner, M.B., 1998, "The Importance of Intercultural Communication in the Global World," Papers, Bergakademie Freiberg, Faculty of Economics and Business Administration, number 98/6.
• Boyer, M. & Moreaux, M., 1998, "Strategic Underinvestment in Informative Advertising: the Cases of Subsitutes and Complements," Papers, Toulouse - GREMAQ, number 98.502.
• Marchand, J., 1998, "The Impact of Attitude Towards the AD: The Influence of Context," Papers, Laval - Faculte des sciences de administration, number 98-010.
• Prat, A., 1998, "Campaign Spending with Office-Seeking Politicians, Rational Voters and Multiple Lobbies," Discussion Paper, Tilburg University, Center for Economic Research, number 1998-123.
• Prat, A., 1998, "Campaign Spending with Office-Seeking Politicians, Rational Voters and Multiple Lobbies," Other publications TiSEM, Tilburg University, School of Economics and Management, number 30b6424e-efe1-48c7-9709-7.
• Jeffrey Milyo & Joel Waldfogel, 1998, "The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart," Discussion Papers Series, Department of Economics, Tufts University, Department of Economics, Tufts University, number 9807.
• Nils‐Henrik M. von der Fehr & Kristin Stevik, 1998, "Persuasive Advertising and Product Differentiation," Southern Economic Journal, John Wiley & Sons, volume 65, issue 1, pages 113-126, July, DOI: 10.1002/j.2325-8012.1998.tb00131.x.
• P. K. Monteiro & J. L. Moraga, 1998, "``We sold a million copies''-The role of advertising past sales," Industrial Organization, University Library of Munich, Germany, number 9812001, Dec.
• Hinner, Michael B., 1998, "The Importance of Intercultural Communication in the Global World," Freiberg Working Papers, TU Bergakademie Freiberg, Faculty of Economics and Business Administration, number 1998/06.

1997

• Motta, Massimo, 1997, "Advertising Bans," CEPR Discussion Papers, Centre for Economic Policy Research, number 1613, Apr.
• Ramarao Desiraju & Sridhar Moorthy, 1997, "Managing a Distribution Channel Under Asymmetric Information with Performance Requirements," Management Science, INFORMS, volume 43, issue 12, pages 1628-1644, December, DOI: 10.1287/mnsc.43.12.1628.
• Prat, A., 1997, "Campaign Advertising and Voter Welfare," Discussion Paper, Tilburg University, Center for Economic Research, number 1997-118.
• Prat, A., 1997, "Campaign Advertising and Voter Welfare," Other publications TiSEM, Tilburg University, School of Economics and Management, number f8eafa82-fa74-4556-a34d-0.
• Vinig, Tsvi & Mevissen, Hein, 1997, "Business use of Internet in the Netherlands," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0019.

1996

• Greenfield, J. & Reid, C., 1996, "Women's Magazines and the Commerical Orchestration of Fimininity in the 1930s: Evidence from Woman's Own," Papers, Portsmouth University - Department of Economics, number 83.
• Von der Fehr, N.H.M. & Stevik, K., 1996, "Persuasive Advertising and Product Differentiation," Memorandum, Oslo University, Department of Economics, number 1996_001.
• Martin Peitz, 1996, "Marketing cooperation for differentiated products," Working Papers. Serie AD, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 1996-03, Feb.
• Massimo Motta, 1996, "Advertising bans," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 205, Oct, revised Jan 1997.
• Francisco F. R. Ramos, 1996, "Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System," Econometrics, University Library of Munich, Germany, number 9612004, Dec.
• Francisco F. R. Ramos, 1996, "A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure," Microeconomics, University Library of Munich, Germany, number 9601001, Jan.

1995

• Jain, S.P. & Buchanan, B. & Maheswaran, D., 1995, "Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability," Papers, Rochester, Business - Marketing Science, number 95-02.
• Moorthy, S. & Zhao, H., 1995, "Advertising and Quality: An Empirical Analysis," Papers, Rochester, Business - Marketing Science, number 95-04.
• Moorthy, S. & Desiraju, R., 1995, "Manging a Distribution Channel Under Asymmetric Information with Performance Requirements," Papers, Rochester, Business - Marketing Science, number 95-06.
• Carr, J. & Mathewson, F. & Neil Quigley, 1995, "The Economics of Canadian Deposit Insurance," University of Western Ontario, Departmental Research Report Series, University of Western Ontario, Department of Economics, number 9502.
• Horstman, I.J. & MacDonald, G., 1995, "Advertising as a Signal of Product Quality: Compact Disc Players," University of Western Ontario, Departmental Research Report Series, University of Western Ontario, Department of Economics, number 9523.

1991

• Khosrow Doroodian & Barry J. Seldon, 1991, "Advertising and Cigarette Consumption," Eastern Economic Journal, Eastern Economic Association, volume 17, issue 3, pages 359-366, Jul-Sep.

1982

• Michael G. Abbott, 1982, "An Econometric Model of Trade Union Membership Growth in Canada, 1925-1966," Working Papers, Princeton University, Department of Economics, Industrial Relations Section., number 534, Sep.

0

• Fry, Tim R. L. & Broadbent, Simon & Dixon, Janine M., undated, "Estimating Advertising Half-life and the Data Interval Bias," Department of Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 267379, DOI: 10.22004/ag.econ.267379.
• Katarzyna Sznajd-Weron & Rafa{l} Weron & Maja W{l}oszczowska, 2008, "Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland," Papers, arXiv.org, number 0809.1534, Sep.
• K. Sznajd-Weron & R. Weron, 2002, "How effective is advertising in duopoly markets?," Papers, arXiv.org, number cond-mat/0211058, Nov, revised Dec 2002.
• MANTOVANI, Andrea & MION, Giordano, 2006, "Advertising and endogenous exit in a differentiated duopoly," LIDAM Reprints CORE, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE), number 1863, Jan, DOI: 10.3917/rel.721.0019.
• ANDERSON, Simon P. & GABSZEWICZ, Jean J., 2006, "The media and advertising: a tale of two-sidedmarkets," LIDAM Reprints CORE, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE), number 1888, Jan.
• Reck, Lukas & Kemper, Anne Christin, undated, "Addressable TV für regionale Werbetreibende: Eine empirische Untersuchung der Einflussfaktoren einer Nutzung als Kommunikationsinstrument
  [Addressable TV for Regional Advertisers: An Empirical Investigation of the Factors Influencing its Use as a ," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 57.
• John Kennes & Aaron Schiff, undated, "Simple Reputation Systems," Discussion Papers, University of Copenhagen. Department of Economics, number 05-21, revised Nov 2005.
• Onetiu Daniel Darius, 0, "Digitalization Of The Buying Process. Social Media Effects On The Consumer," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 11113221.
• Hui-Fei Lin & Benjamin Yeo & Chih-Ru Yu, 0, "Advertising Effects of Chatbots," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 14216119.
• Violeta Neza & Edlira Llazo, 0, "Consumer e-satisfaction through the use of e-services in the banking sector - changing consumer behavior ( Case study ? e-banking in Albania)," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 13815899.
• Neviana Krasteva & Aleksey Potebnia, 0, "How Marketing Can Increase the Purchase of Unattractive ("Ugly") Agricultural Products?," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14416249.
• Teona Tavdishvili & Ekaterine Maglakelidze, 0, "Generation Y and Z Preferences Regarding Influencer Marketing," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14716442.
• Kurt R Brekke & Michael Kuhn, undated, "Direct-to-Consumer Advertising in Pharmaceutical Markets," Discussion Papers, Department of Economics, University of York, number 03/11.

None

• Hochman Gal & Hochman Oded & Hochman Eithan & Heiman Amir & Leung PingSun, 2011, "Advertising Versus Sales in Demand Creation," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 11, issue 1, pages 1-29, March, DOI: 10.2202/1935-1682.2716.
• Cunningham Scott & Kendall Todd D, 2011, "Men in Transit and Prostitution: Using Political Conventions as a Natural Experiment," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 11, issue 1, pages 1-20, June, DOI: 10.2202/1935-1682.2735.
• Sapi Geza & Suleymanova Irina, 2011, "Technology Licensing by Advertising Supported Media Platforms: An Application to Internet Search Engines," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 11, issue 1, pages 1-51, June, DOI: 10.2202/1935-1682.2652.
• Meyerhoefer Chad D. & Zuvekas Samuel H, 2008, "The Shape of Demand: What Does It Tell Us about Direct-to-Consumer Marketing of Antidepressants?," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 8, issue 2, pages 1-34, January, DOI: 10.2202/1935-1682.1805.
• Linnosmaa Ismo Erkki, 2008, "Advertising, Free-Riding, and Price Differences in the Market for Prescription Drugs," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 8, issue 2, pages 1-37, July, DOI: 10.2202/1935-1682.1819.
• Maloney Michael T. & Terkun Kristina, 2002, "Road Warrior Booty: Prize Structures in Motorcycle Racing," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 1, issue 1, pages 1-18, April, DOI: 10.2202/1538-0645.1015.
• Nelson Jon P., 2003, "Cigarette Demand, Structural Change, and Advertising Bans: International Evidence, 1970-1995," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 2, issue 1, pages 1-27, August, DOI: 10.2202/1538-0645.1111.
• Yoon Kiho, 2010, "Optimal Quality Scores in Sponsored Search Auctions: Full Extraction of Advertisers' Surplus," The B.E. Journal of Theoretical Economics, De Gruyter, volume 10, issue 1, pages 1-11, July, DOI: 10.2202/1935-1704.1649.
• Brekke Kjell Arne & Rege Mari, 2007, "Advertising as a Distortion of Social Learning," The B.E. Journal of Theoretical Economics, De Gruyter, volume 7, issue 1, pages 1-18, October, DOI: 10.2202/1935-1704.1374.
• Immordino Giovanni, 2009, "Advertising and Cost Reduction," The B.E. Journal of Theoretical Economics, De Gruyter, volume 9, issue 1, pages 1-15, April, DOI: 10.2202/1935-1704.1530.
• Isariyawongse Kosin & Kudo Yasushi & Tremblay Victor J., 2007, "Generic and Brand Advertising in Markets with Product Differentiation," Journal of Agricultural & Food Industrial Organization, De Gruyter, volume 5, issue 1, pages 1-17, September, DOI: 10.2202/1542-0485.1179.
• Salome Baslandze & Jeremy Greenwood & Ricardo Marto & Sara Moreira, 2023, "The Expansion of Varieties in the New Age of Advertising," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, volume 50, pages 171-210, October, DOI: 10.1016/j.red.2023.07.008.
• S. Rosenkranz, 2003, "Manufacturer's Suggested Retail Prices," Working Papers, Utrecht School of Economics, number 03-05.