Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

1982

0

• Fry, Tim R. L. & Broadbent, Simon & Dixon, Janine M., , "Estimating Advertising Half-life and the Data Interval Bias," Department of Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 267379, DOI: 10.22004/ag.econ.267379.
• Katarzyna Sznajd-Weron & Rafa{l} Weron & Maja W{l}oszczowska, 2008, "Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland," Papers, arXiv.org, number 0809.1534, Sep.
• K. Sznajd-Weron & R. Weron, 2002, "How effective is advertising in duopoly markets?," Papers, arXiv.org, number cond-mat/0211058, Nov, revised Dec 2002.
• MANTOVANI, Andrea & MION, Giordano, 2006, "Advertising and endogenous exit in a differentiated duopoly," LIDAM Reprints CORE, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE), number 1863, Jan, DOI: 10.3917/rel.721.0019.
• ANDERSON, Simon P. & GABSZEWICZ, Jean J., 2006, "The media and advertising: a tale of two-sidedmarkets," LIDAM Reprints CORE, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE), number 1888, Jan.
• Reck, Lukas & Kemper, Anne Christin, , "Addressable TV für regionale Werbetreibende: Eine empirische Untersuchung der Einflussfaktoren einer Nutzung als Kommunikationsinstrument
  [Addressable TV for Regional Advertisers: An Empirical Investigation of the Factors Influencing its Use as a ," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 57.
• John Kennes & Aaron Schiff, , "Simple Reputation Systems," Discussion Papers, University of Copenhagen. Department of Economics, number 05-21, revised Nov 2005.
• Onetiu Daniel Darius, 0000, "Digitalization Of The Buying Process. Social Media Effects On The Consumer," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 11113221.
• Hui-Fei Lin & Benjamin Yeo & Chih-Ru Yu, 0000, "Advertising Effects of Chatbots," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 14216119.
• Violeta Neza & Edlira Llazo, 0000, "Consumer e-satisfaction through the use of e-services in the banking sector - changing consumer behavior ( Case study ? e-banking in Albania)," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 13815899.
• Neviana Krasteva & Aleksey Potebnia, 0000, "How Marketing Can Increase the Purchase of Unattractive ("Ugly") Agricultural Products?," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14416249.
• Teona Tavdishvili & Ekaterine Maglakelidze, 0000, "Generation Y and Z Preferences Regarding Influencer Marketing," Proceedings of Economics and Finance Conferences, International Institute of Social and Economic Sciences, number 14716442.
• Kurt R Brekke & Michael Kuhn, , "Direct-to-Consumer Advertising in Pharmaceutical Markets," Discussion Papers, Department of Economics, University of York, number 03/11.

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• Hochman Gal & Hochman Oded & Hochman Eithan & Heiman Amir & Leung PingSun, 2011, "Advertising Versus Sales in Demand Creation," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 11, issue 1, pages 1-29, March, DOI: 10.2202/1935-1682.2716.
• Cunningham Scott & Kendall Todd D, 2011, "Men in Transit and Prostitution: Using Political Conventions as a Natural Experiment," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 11, issue 1, pages 1-20, June, DOI: 10.2202/1935-1682.2735.
• Sapi Geza & Suleymanova Irina, 2011, "Technology Licensing by Advertising Supported Media Platforms: An Application to Internet Search Engines," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 11, issue 1, pages 1-51, June, DOI: 10.2202/1935-1682.2652.
• Meyerhoefer Chad D. & Zuvekas Samuel H, 2008, "The Shape of Demand: What Does It Tell Us about Direct-to-Consumer Marketing of Antidepressants?," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 8, issue 2, pages 1-34, January, DOI: 10.2202/1935-1682.1805.
• Linnosmaa Ismo Erkki, 2008, "Advertising, Free-Riding, and Price Differences in the Market for Prescription Drugs," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 8, issue 2, pages 1-37, July, DOI: 10.2202/1935-1682.1819.
• Maloney Michael T. & Terkun Kristina, 2002, "Road Warrior Booty: Prize Structures in Motorcycle Racing," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 1, issue 1, pages 1-18, April, DOI: 10.2202/1538-0645.1015.
• Nelson Jon P., 2003, "Cigarette Demand, Structural Change, and Advertising Bans: International Evidence, 1970-1995," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 2, issue 1, pages 1-27, August, DOI: 10.2202/1538-0645.1111.
• Yoon Kiho, 2010, "Optimal Quality Scores in Sponsored Search Auctions: Full Extraction of Advertisers' Surplus," The B.E. Journal of Theoretical Economics, De Gruyter, volume 10, issue 1, pages 1-11, July, DOI: 10.2202/1935-1704.1649.
• Brekke Kjell Arne & Rege Mari, 2007, "Advertising as a Distortion of Social Learning," The B.E. Journal of Theoretical Economics, De Gruyter, volume 7, issue 1, pages 1-18, October, DOI: 10.2202/1935-1704.1374.
• Immordino Giovanni, 2009, "Advertising and Cost Reduction," The B.E. Journal of Theoretical Economics, De Gruyter, volume 9, issue 1, pages 1-15, April, DOI: 10.2202/1935-1704.1530.
• Isariyawongse Kosin & Kudo Yasushi & Tremblay Victor J., 2007, "Generic and Brand Advertising in Markets with Product Differentiation," Journal of Agricultural & Food Industrial Organization, De Gruyter, volume 5, issue 1, pages 1-17, September, DOI: 10.2202/1542-0485.1179.
• Salome Baslandze & Jeremy Greenwood & Ricardo Marto & Sara Moreira, 2023, "The Expansion of Varieties in the New Age of Advertising," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, volume 50, pages 171-210, October, DOI: 10.1016/j.red.2023.07.008.
• S. Rosenkranz, 2003, "Manufacturer's Suggested Retail Prices," Working Papers, Utrecht School of Economics, number 03-05.