Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

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• Kurt R Brekke & Michael Kuhn, , "Direct-to-Consumer Advertising in Pharmaceutical Markets," Discussion Papers, Department of Economics, University of York, number 03/11.

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• Hochman Gal & Hochman Oded & Hochman Eithan & Heiman Amir & Leung PingSun, 2011, "Advertising Versus Sales in Demand Creation," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 11, issue 1, pages 1-29, March, DOI: 10.2202/1935-1682.2716.
• Cunningham Scott & Kendall Todd D, 2011, "Men in Transit and Prostitution: Using Political Conventions as a Natural Experiment," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 11, issue 1, pages 1-20, June, DOI: 10.2202/1935-1682.2735.
• Sapi Geza & Suleymanova Irina, 2011, "Technology Licensing by Advertising Supported Media Platforms: An Application to Internet Search Engines," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 11, issue 1, pages 1-51, June, DOI: 10.2202/1935-1682.2652.
• Meyerhoefer Chad D. & Zuvekas Samuel H, 2008, "The Shape of Demand: What Does It Tell Us about Direct-to-Consumer Marketing of Antidepressants?," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 8, issue 2, pages 1-34, January, DOI: 10.2202/1935-1682.1805.
• Linnosmaa Ismo Erkki, 2008, "Advertising, Free-Riding, and Price Differences in the Market for Prescription Drugs," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 8, issue 2, pages 1-37, July, DOI: 10.2202/1935-1682.1819.
• Maloney Michael T. & Terkun Kristina, 2002, "Road Warrior Booty: Prize Structures in Motorcycle Racing," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 1, issue 1, pages 1-18, April, DOI: 10.2202/1538-0645.1015.
• Nelson Jon P., 2003, "Cigarette Demand, Structural Change, and Advertising Bans: International Evidence, 1970-1995," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 2, issue 1, pages 1-27, August, DOI: 10.2202/1538-0645.1111.
• Yoon Kiho, 2010, "Optimal Quality Scores in Sponsored Search Auctions: Full Extraction of Advertisers' Surplus," The B.E. Journal of Theoretical Economics, De Gruyter, volume 10, issue 1, pages 1-11, July, DOI: 10.2202/1935-1704.1649.
• Brekke Kjell Arne & Rege Mari, 2007, "Advertising as a Distortion of Social Learning," The B.E. Journal of Theoretical Economics, De Gruyter, volume 7, issue 1, pages 1-18, October, DOI: 10.2202/1935-1704.1374.
• Immordino Giovanni, 2009, "Advertising and Cost Reduction," The B.E. Journal of Theoretical Economics, De Gruyter, volume 9, issue 1, pages 1-15, April, DOI: 10.2202/1935-1704.1530.
• Isariyawongse Kosin & Kudo Yasushi & Tremblay Victor J., 2007, "Generic and Brand Advertising in Markets with Product Differentiation," Journal of Agricultural & Food Industrial Organization, De Gruyter, volume 5, issue 1, pages 1-17, September, DOI: 10.2202/1542-0485.1179.
• Salome Baslandze & Jeremy Greenwood & Ricardo Marto & Sara Moreira, 2023, "The Expansion of Varieties in the New Age of Advertising," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, volume 50, pages 171-210, October, DOI: 10.1016/j.red.2023.07.008.
• S. Rosenkranz, 2003, "Manufacturer's Suggested Retail Prices," Working Papers, Utrecht School of Economics, number 03-05.