Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2023

• Margarita Išoraitė & Nikolaj Ambrusevič, 2023, "Peculiarities of sensory marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 67-78, December, DOI: 10.9770/jesi.2023.11.2(5).
• Dubois, Pierre & Abi Rafeh, Rossi & Griffith, Rachel & O'Connell, Martin, 2023, "The Effects of Sin Taxes and Advertising Restrictions in a Dynamic Equilibrium," TSE Working Papers, Toulouse School of Economics (TSE), number 23-1480, Oct, revised Feb 2025.
• Alieva Arzu, 2023, "Factors of formation of customer loyalty to the baby food brand," Working Papers, Moscow State University, Faculty of Economics, number 0050, Jan.
• Calvin Y. OJELEYE & Abdullahi H. MUSTAPHA & Salisu UMAR & Mutiu BAKARE, 2023, "Brand Image, Customer Satisfaction and Consumer Purchase Intentions in the Banking Sector of Nigeria: Can Service Quality Strengthen the Relationship," Business & Management Compass, University of Economics Varna, issue 2, pages 110-124.
• Kreicbergs Toms, 2023, "The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions," Economics and Business, Sciendo, volume 37, issue 1, pages 135-151, January, DOI: 10.2478/eb-2023-0009.
• Herawati Andry & Sarwani Sarwani & Sri Lestari Damajanti & Listyawati Liling & Raharja Alda, 2023, "Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 16, issue 4, pages 567-597, December, DOI: 10.2478/ers-2023-0036.
• Ignatowski Grzegorz & Stopczyński Bartłomiej & Sułkowski Łukasz, 2023, "Familiness in Building the Brand Image of Family Businesses through Social Media," Journal of Intercultural Management, Sciendo, volume 15, issue 4, pages 105-146, December, DOI: 10.2478/joim-2023-0020.
• Mruk-Tomczak Dobrosława & Jerzyk Ewa, 2023, "Crowdfunding for University Projects Based on GOuep.pl," Marketing of Scientific and Research Organizations, Sciendo, volume 48, issue 2, pages 17-40, June, DOI: 10.2478/minib-2023-0008.
• Gregor Bogdan & Olejniczak Aneta, 2023, "Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)," Marketing of Scientific and Research Organizations, Sciendo, volume 49, issue 3, pages 47-64, September, DOI: 10.2478/minib-2023-0015.
• Robert J Thomas, 2023, "Finding Wisdom in Brand Tragedies:Managing Threats to Brand Equity," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13196, ISBN: ARRAY(0x609db8e8), September.
• Russell S Winer & Scott A Neslin (ed.), 2023, "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13305, ISBN: ARRAY(0x60636c90), September.
• Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), 2023, "Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13403, ISBN: ARRAY(0x5eff0f68), September.
• Ashok Charan, 2023, "The Marketing Analytics Practitioner's Guide:In 4 VolumesVolume 1: Brand and ConsumerVolume 2: Product, Advertising, Packaging, Biometrics, Price and PromotionVolume 3: Digital MarketingVolume 4: Retail and Statistics," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number ac055, ISBN: ARRAY(0x5fcfa2f8), September.
• Chezy Ofir & Robert J Thomas, 2023, "Signposts for Brand Tragedies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Technology Myopia," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Ruptured Loyalties," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Bruising Viral Spirals," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Catastrophes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Leadership Lost," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Psychic Prisons," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "How Leaders Can Manage Threats to Brand Equity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Scott A. Neslin & Russell S. Winer, 2023, "The History of Marketing Science: Beginnings," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary J. Russell, 2023, "Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Vithala R. Rao, 2023, "Conjoint Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eitan Muller & Renana Peres, 2023, "Innovation Diffusion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominique M. Hanssens & Marnik G. Dekimpe, 2023, "Econometric Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Steven M. Shugan, 2023, "Market Structure," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2023, "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominik Papies & Peter Ebbes & Elea McDonnell Feit, 2023, "Endogeneity and Causal Inference in Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• P. K. Kannan & Liye Ma, 2023, "AI and Machine Learning," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Yiting Deng & Anja Lambrecht & Catherine Tucker, 2023, "Field Experiments," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gerard J. Tellis, 2023, "Advertising Effectiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tülin Erdem & Joffre Swait, 2023, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eunkyu Lee & Richard Staelin, 2023, "Distribution Channels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Scott A. Neslin, 2023, "Customer Relationship Management (CRM)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Wendy W. Moe & David A. Schweidel, 2023, "The Internet as a Social Medium," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter J. Danaher & Andrew T. Stephen, 2023, "Internet Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tingting Fan & Peter N. Golder & Donald R. Lehmann, 2023, "New Products Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Roland T. Rust & Ming-Hui Huang, 2023, "Service Marketing Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary L. Lilien, 2023, "Models of Organizational Buying Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Russell S. Winer, 2023, "Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Murali K. Mantrala, 2023, "Sales Force Productivity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Karen Gedenk & Kusum L. Ailawadi & Sunil Gupta, 2023, "Sales Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Michel Wedel & Wayne S. DeSarbo, 2023, "Market Segmentation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Linda Brennan & Michaela Jackson & Krzysztof Kubacki & Lukas Parker & Divya Garg & Ella Chorazy, 2023, "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Stephan Dahl & Jeff French, 2023, "Frameworks for Socially Responsible Marketing and Ethical Communication," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Nicole “Nikki” Lemire-Garlic, 2023, "Emerging Technologies, Social Marketing and Ethics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Anne Gregory, 2023, "Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Dang Nguyen & Michaela Jackson, 2023, "Technology to the Rescue? Considerations for Behaviour Change Practitioners," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Peter Jones, 2023, "Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Jon Hewitt & Lukas Parker & Grace McQuilten & Rimi Khan, 2023, "Sustainability Chic and the Future of Fashion Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Lukas Parker & Rob Cover & Charlotte Young & Katia Ostapets, 2023, "Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Krzysztof Kubacki & Natalia Szablewska & Dariusz Siemieniako & Linda Brennan, 2023, "Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Sommer Kapitan, 2023, "Outrage and Activism," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Preeya Daya & Mlenga Jere, 2023, "Communication for Diversity and Inclusion: A South African Perspective," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• David Micallef & Lukas Parker & Linda Brennan, 2023, "More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Michaela Jackson & Michael Mehmet, 2023, "Social Media and Upstream Social Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Annika Molenaar & Eva L. Jenkins & Linda Brennan & Dickson Lukose & Melissa Adamski & Tracy A. McCaffrey, 2023, "Social Media Messaging for Health," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Colleen E. Mills & Sussie C. Morrish, 2023, "Responding Responsibly to Crisis and Disaster: The Communication Challenges," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".

2022

• Cromhout, Dylan & Duffett, Rodney, 2022, "Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 6, issue 1, pages 422-422, January, DOI: 10.26784/sbir.v6i1.422.
• Maarten C. W. Janssen & Santanu Roy, 2022, "Regulating Product Communication," American Economic Journal: Microeconomics, American Economic Association, volume 14, issue 1, pages 245-283, February, DOI: 10.1257/mic.20190187.
• Bradley T. Shapiro, 2022, "Promoting Wellness or Waste? Evidence from Antidepressant Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 14, issue 2, pages 439-477, May, DOI: 10.1257/mic.20190277.
• Tat-How Teh, 2022, "Platform Governance," American Economic Journal: Microeconomics, American Economic Association, volume 14, issue 3, pages 213-254, August, DOI: 10.1257/mic.20190307.
• Andrea Prat & Tommaso Valletti, 2022, "Attention Oligopoly," American Economic Journal: Microeconomics, American Economic Association, volume 14, issue 3, pages 530-557, August, DOI: 10.1257/mic.20200134.
• Leila Agha & Dan Zeltzer, 2022, "Drug Diffusion through Peer Networks: The Influence of Industry Payments," American Economic Journal: Economic Policy, American Economic Association, volume 14, issue 2, pages 1-33, May, DOI: 10.1257/pol.20200044.
• Dirk Bergemann & Tibor Heumann & Stephen Morris & Constantine Sorokin & Eyal Winter, 2022, "Optimal Information Disclosure in Classic Auctions," American Economic Review: Insights, American Economic Association, volume 4, issue 3, pages 371-388, September, DOI: 10.1257/aeri.20210504.
• Bart J. Bronnenberg & Jean-Pierre Dubé & Chad Syverson, 2022, "Marketing Investment and Intangible Brand Capital," Journal of Economic Perspectives, American Economic Association, volume 36, issue 3, pages 53-74, Summer, DOI: 10.1257/jep.36.3.53.
• Alexandru Jurconi & Ioana Maria Popescu (Iacobescu) & Daniela-Ioana Manea & Mihaela Mihai & Rodica Pamfilie, 2022, "The Impact of the “Green Transition” in the Field of Food Packaging on the Behavior of Romanian Consumers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 24, issue 60, pages 395-395, April.
• Guy Aridor & Duarte Goncalves & Daniel Kluver & Ruoyan Kong & Joseph Konstan, 2022, "The Informational Role of Online Recommendations: Evidence from a Field Experiment," Papers, arXiv.org, number 2211.14219, Nov, revised Dec 2024.
• Marina Perisic Prodan & Marta Cerovic & Ivana Ivancic, 2022, "The Impact Of Relationship Marketing On Customer Satisfaction And Loyalty In Luxury Hotels," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 1, pages 189-210, june, DOI: 10.17818/EMIP/2022/1.9.
• Branka Dropulic & Zoran Krupka & Goran Vlasic, 2022, "Brand Equity In A Digital Age: Systematic Literature Review," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 1, pages 277-302, june, DOI: 10.17818/EMIP/2022/1.13.
• Ozren Rafajac, 2022, "Creation And Analysis Of Customer Experience In The Republic Of Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 31, issue 2, pages 521-540, december, DOI: 10.17818/EMIP/2022/2.9.
• Bohdan Kolesnyk, 2022, "Analysis Of The Effectiveness Of Methods To Expand The Audience Of The Brand In Its Own Media," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 1, DOI: 10.30525/2661-5150/2022-1-11.
• Iuliia Kostynets & Valeriia Kostynets, 2022, "Modeling The Processes Of Development Of The Domestic Market Of Tourist Services And Hospitality," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 1, DOI: 10.30525/2661-5150/2022-1-12.
• Tetiana Yanchuk & Olga Fedchenko, 2022, "Use Of Neuromarketing Tools During The Pandemic," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 2, DOI: 10.30525/2661-5150/2022-2-16.
• Lina PilelienÄ— & Ahmed H. Alsharif & Ibrahim Bader Alharbi, 2022, "Scientometric Analysis Of Scientific Literature On Neuromarketing Tools In Advertising," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 8, issue 5, DOI: 10.30525/2256-0742/2022-8-5-1-12.
• UNGUREANU Andrei & POPESCU Doris-Louise, 2022, "Online Advertising - History, Evolution, And Challenges," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 74, issue 3, pages 121-130, October, DOI: 10.56043/reveco-2022-0031.
• Ruma Pal & Pulkit Trivedi, 2022, "Perception of Consumers Towards Online Buying During COVID-19 Pandemic Era," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 25, issue 2, pages 67-79, DOI: 10.32725/acta.2022.009.
• Christian Enz, 2022, "Optimization potential in SME marketing communication in a Czech-German comparison," Economics Working Papers, University of South Bohemia in Ceske Budejovice, Faculty of Economics, number 2022-03, Apr, revised 14 Apr 2022, DOI: 10.32725/ewp.2022.003.
• Ioan Matei, Purcarea, 2022, "Disruptive Technologies And E-Commerce For A Lean Transition To The Post-Pandemic World," Management Strategies Journal, Constantin Brancoveanu University, volume 56, issue 2, pages 211-218.
• Hervé Lanotte & Aurélie Ringeval-Deluze & Erick Pruchnicki, 2022, "Les effets stabilisateurs sur la CGV des contrats pluriannuels d’approvisionnement entre firmes leaders et firmes subordonnées : l’exemple du champagne," Revue d'économie industrielle, De Boeck Université, volume 0, issue 1, pages 29-66.
• Guy Aridor & Duarte Gonçalves & Daniel Kluver & Ruoyan Kong & Joseph Konstan, 2022, "The Informational Role of Online Recommendations: Evidence from a Field Experiment," CESifo Working Paper Series, CESifo, number 10129.
• Gregor Langus & Vilen Lipatov, 2022, "Value Creation by Ad-Funded Platforms," CESifo Working Paper Series, CESifo, number 9525.
• Irene Gil-Saura & Giovanny Lenin Haro-Sosa & Beatriz Moliner-Vel�zquez, 2022, "Motivaciones, compromiso y adopción del e-WOM en restaurantes," Estudios Gerenciales, Universidad Icesi, volume 38, issue 162, pages 17-31, DOI: 10.18046/j.estger.2022.162.4510.
• Jose Joel Cruz Tarrillo & Karla Liliana Haro Zea & Juan Jesús Soria Quijaite, 2022, "Revisión sistemática: situación actual de la personalidad de marca para el posicionamiento estratégico," Revista Tendencias, Universidad de Narino, volume 23, issue 1, pages 315-340.
• Peitz, Martin & Sobolev, Anton, 2022, "Inflated recommendations," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 17260, Apr.
• Bouton, Laurent & Cage, Julia & Dewitte, Edgard & Pons, Vincent, 2022, "Small Campaign Donors," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 17310, May.
• Hana Volfová & Eliška Svobodová & Jana Pechová, 2022, "The marketing potential of personalisation of shipping packaging," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 2, pages 16-25.
• Cherouk Amr Yassin, 2022, "Only memories are captured, and only footprints are left. Understanding the perception of eco-friendly hotel and tourist buying behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 4, pages 23-39.
• Hanane Meslem & Ayoub Abbaci, 2022, "A practical approach for optimizing the conversion rate of a landing page's visitors," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 4, pages 40-53.
• Wenji Xu & Kai Hao Yang, 2022, "Informational Intermediation, Market Feedback, and Welfare Losses," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2321, Oct.
• Wenji Xu & Kai Hao Yang, 2022, "Market-Minded Informational Intermediary and Unintended Welfare Loss," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2321A, Jan.
• Wenji Xu & Kai Hao Yang, 2022, "Informational Intermediation, Market Feedback, and Welfare Losses," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2321R, Oct, revised Jul 2022.
• Cox, Christian, 2022, "Dark Money in Congressional House Elections," Economics Letters, Elsevier, volume 216, issue C, DOI: 10.1016/j.econlet.2022.110590.
• Sabatino, Lorien & Sapi, Geza, 2022, "Online privacy and market structure: Theory and evidence," Information Economics and Policy, Elsevier, volume 60, issue C, DOI: 10.1016/j.infoecopol.2022.100985.
• Zhang, Tianjiao & Shen, Zhe & Sun, Qian, 2022, "Product market advertising and stock price crash risk," Pacific-Basin Finance Journal, Elsevier, volume 71, issue C, DOI: 10.1016/j.pacfin.2021.101684.
• Kim, Woojin, 2022, "Television and American consumerism," Journal of Public Economics, Elsevier, volume 208, issue C, DOI: 10.1016/j.jpubeco.2022.104609.
• Kang, Sanggyu & Chung, Chune Young & Choi, Wonseok, 2022, "How do heterogeneous institutional investors influence corporate advertising decisions?," Research in International Business and Finance, Elsevier, volume 62, issue C, DOI: 10.1016/j.ribaf.2022.101698.
• Cloos, Janis & Mohr, Svenja, 2022, "Acceptance of data sharing in smartphone apps from key industries of the digital transformation: A representative population survey for Germany," Technological Forecasting and Social Change, Elsevier, volume 176, issue C, DOI: 10.1016/j.techfore.2021.121459.
• Alfnes, Frode & Wasenden, Ole Christian, 2022, "Your privacy for a discount? Exploring the willingness to share personal data for personalized offers," Telecommunications Policy, Elsevier, volume 46, issue 7, DOI: 10.1016/j.telpol.2022.102308.
• Khavar Alakbarli, 2022, "Country Branding in the Era of Pandemic: Possible Shifts in Country Branding Strategies and Future Perspectives," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 135-151.
• Richard Fedorko, 2022, "Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr288, Mar, DOI: https://doi.org/10.35609/jmmr.2022..
• Ihil S. Baron, 2022, "Understanding the effect of cosmetics brand perception, halal label, and product composition on habitual buying behaviour through perceived price ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr301, Sep, DOI: https://doi.org/10.35609/jmmr.2022..
• Emmanuel Lorenzon, 2023, "Uninformed Bidding in Sequential Auctions," Post-Print, HAL, number hal-03558786, Jan, DOI: 10.1515/bejte-2021-0009.
• Zoubida Drissi Kaïtouni & Morad Sbiti, 2022, "Gender stereotypes in Moroccan television advertising
  [Les stéréotypes de genre dans la publicité télévisée marocaine]," Post-Print, HAL, number hal-03636505, Mar, DOI: 10.5281/zenodo.6388067.
• Charles Angelucci & Julia Cagé & Michael Sinkinson, 2024, "Media Competition and News Diets," Post-Print, HAL, number hal-03880088, May.
• Charles Angelucci & Julia Cagé & Michael Sinkinson, 2024, "Media Competition and News Diets," Sciences Po Economics Publications (main), HAL, number hal-03880088, May.
• Tri Esti Masita & Pramono Hari Adi & Wiwiek Rabiatul Adawiyah & Faizal Wihuda, 2022, "The Role Of Consumer Hope, Positive Emotional Advertising, And Multi-Context Numbers In Developing Purchase Intention And Word Of Mouth Of Eco-Efficient Product," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 73, issue 3, pages 390-414, DOI: 10.32910/ep.73.3.3.
• Zoran Krupka & Milena Marinić, 2022, "Integriranost Elemenata Zemlje Podrijetla U Identitet Marke Proizvoda," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 73, issue 3, pages 433-458, DOI: 10.32910/ep.73.3.5.
• TSINAKOS Avgoustos & KAZANIDIS Ioannis & TERZOPOULOS George, 2022, "Using Embossed QR Codes on Product Packaging for People with Visual Impairments," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Patrick Lavrits, 2022, "Internal Direction versus Outer Direction in Romanian and German Advertising," Book chapters-LUMEN Proceedings, Editura Lumen, chapter 34, in: Antonio Sandu, "World Lumen Congress 2021", DOI: https://doi.org/10.18662/wlc2021/34.
• Penka Goranova, 2022, "The Advertising and Firms: the Global Strategic Orientation," Book chapters-LUMEN Proceedings, Editura Lumen, chapter 7, in: Ioana PanagoreÈ› & Gabriel Gorghiu, "GIDTP 2022 - Globalization, Innovation and Development, Trends and Prospects 2022", DOI: https://doi.org/10.18662/lumproc/gi.
• Dušan Mladenović & Visar Rrustemi & Sebastian Martin & Prateek Kalia & Rahul Chawdhary, 2022, "Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies," MUNI ECON Working Papers, Masaryk University, number 2022-02, Jan, revised Feb 2023, DOI: 10.5817/WP_MUNI_ECON_2022-02.
• Laurent Bouton & Julia Cagé & Edgard Dewitte & Vincent Pons, 2022, "Small Campaign Donors," NBER Working Papers, National Bureau of Economic Research, Inc, number 30050, May.
• Bart Bronnenberg & Jean-Pierre H. Dubé & Chad Syverson, 2022, "Intangible Marketing Capital," NBER Working Papers, National Bureau of Economic Research, Inc, number 30145, Jun.
• Matthew Gentzkow & Jesse M. Shapiro & Frank Yang & Ali Yurukoglu, 2022, "Pricing Power in Advertising Markets: Theory and Evidence," NBER Working Papers, National Bureau of Economic Research, Inc, number 30278, Jul.
• Savica Dimitrieska & Andrijana Bojadzievska Danevska & Elena Parnardzieva Stanoevska, 2022, "Customers’ Satisfaction From E-Banking: The Case Of The North Macedonia," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 19, issue 1, pages 96-106, DOI: 10.37708/em.swu.v19i1.8.
• Milen Filipov & Dinka Zlateva, 2022, "Promotion Strategies Of Electronic Nicotine Delivery Systems: An Overview," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 19, issue 2, pages 40-47, DOI: 10.37708/em.swu.v19i2.5.
• Mustapha H. Abdullahi & Ojeleye Y. Calvin & Umar Salisu, 2022, "Social Media And Consumer Purchase Intentions In Telecomunications Sector Of Nigeria: Moderating Role Of Brand Love," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 19, issue 2, pages 57-74, DOI: 10.37708/em.swu.v19i2.7.
• Ron Berman & Aniko Oery & Xudong Zheng, 2022, "Influence or Advertise: The Role of Social Learning in Influencer Marketing," Working Papers, NET Institute, number 22-08, Sep.
• Georgi Kiranchev, 2022, "Ambiguous Strategy Choice in an Economic Game D(2,2) Describing a Competition," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 495-512, September.
• Svetoslav Kaleychev, 2022, "How to Change Customer Mind – The Difference Between Brand and Trademark in Tourism Industry," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 157-164, December.
• Nadya Stanoeva, 2022, "Female Image in Advertising in The Eva Magazine and Eva.Bg in 2020 – A Comparative Analysis," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 177-193, December.
• Tsvetelina Vladimirova, 2022, "Analysis of the Rhetorical Figures in Food and Beverage Advertising Slogans," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 99-105, December.
• Miruna Diana MOZA & Olimpia BAN, 2022, "Promotion In Tourism: A Brief History And Guideliness Of The New Communication Paradigm," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 2, issue 2, pages 14-24, December.
• Ehireme Boaz Agbonifoh & Christopher Ihionkhan Agbonifoh, 2022, "A Comparative Analysis Of Job Satisfaction Level In Public And Private Tertiary Institutions," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 7, issue special, pages 51-66, June, DOI: http://doi.org/10.47535/1991ojbe145.
• Diego Gómez–Carmona & César Serrano–Domínguez & Pedro Pablo Marín–Dueñas & Juan José Mier–Terán Franco, 2022, "Análisis de la eficacia publicitaria de anuncios de vino en Facebook mediante estudio con eye-tracking," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2203, Jul, revised Jul 2022.
• Alba Barrero Caballero, 2023, "Comportamiento de consumo de los millennials y estrategias comunicativas en Facebook e Instagram del sector de la moda 2016-2019," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2303, Mar, revised Apr 2023.
• Jalil Heidary Dahooie & Mehrdad Estiri & Mahshid Janmohammadi & Edmundas Kazimieras Zavadskas & Zenonas Turskis, 2022, "A novel advertising media selection framework for online games in an intuitionistic fuzzy environment," Oeconomia Copernicana, Institute of Economic Research, volume 13, issue 1, pages 109-150, March, DOI: 10.24136/oc.2022.004.
• Ali, Syed Raza & Ali, Syed Hassan & Yasir, Muhammad & Khan, Muhammed Hamza, 2022, "Investigating The Effect of Brand’s Social Media Pages On Developing Economy Consumers Purchase Intention," MPRA Paper, University Library of Munich, Germany, number 112325.
• PURCAREA, Ioan Matei, 2022, "Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 1, pages 41-57, April.
• PURCAREA, Ioan Matei, 2022, "The Future of E-Commerce, Technology Priorities and the Challenge of Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 2, pages 40-50, June.
• PURCAREA, Ioan Matei, 2022, "Digital Twins, Web3, Metaverse, Value Innovation and E-Commerce retail," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 3, pages 41-47, October.
• PURCAREA, Ioan Matei, 2022, "E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 4, pages 40-55, December.
• Zia-Ur-Rehman & Muhammad Razzaq Athar & M. Mohsin Shahid & Malik Muhammad Faisal & Mareum Shehzadi, 2022, "Exploring The Serial Mediation Of Mobile App Engagement And Self Brand Connection In The Relationship Between Brand Experience And Loyalty Towards Brand," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 11, issue 2, pages 20-30, June.
• Anna V. Shutaleva & Anastasia N. Novgorodtseva & Oksana S. Ryapalova, 2022, "Self-presentation in Instagram: promotion of a personal brand in social networks," Economic Consultant, Scientific and Educational Initiative LLC, volume 37, issue 1, pages 27-40.
• Nina Angelovska, 2022, "Return On Investment On Facebook Adds: Quantitative Research," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 13, issue 1, pages 56-66.
• Valentina Mucunska Palevska & Mijalce Gjorgievski & Todor Stojcevski, 2022, "The Relationship Between Digital Transformation And Corporate Strategic Communications In Southern Eu Countries," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 13, issue 2, pages 191-203.
• Sabrina IRATEN & Fella BOUGUEDOUR & Mehdi BOUCHETARA & Messaoud ZEROUTI & Hachemi MAHMOUDI, 2022, "Factors Determining the Adoption of Online Shopping by the Algerian Consumer, CASE: Jumia Company," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 7, issue 1, pages 33-48, February.
• Paul MUKUCHA & Divaries Cosmas JARAVAZA & Forbes MAKUDZA, 2022, "Towards Gender-Based Market Segmentation: The Differential Influence of Gender on Dining Experiences in the University Cafeteria Industry," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 7, issue 2, pages 182-200, June.
• Muthya ISLAMIATY & Neneng Nurlaela ARIEF & Khrisna ARIYANTO, 2022, "Generation Z's Employer Branding and Their Correlation to the Intention to Apply for a Company," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 7, issue 2, pages 212-227, June.
• Art Shala & Xhevat Sopi, 2022, "Communication channels consumption across awareness building, information search and school choice - perspectives from the VET sector in Kosovo," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 23, issue 1, pages 109-118, June.
• Izabela Kolaszewska & Agnieszka Kacprzak, 2022, "The Attitude of Children and Parents Towards Children Influencers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 15, pages 4-23.
• Zofia Saternus & Patrick Weber & Oliver Hinz, 2022, "The effects of advertisement disclosure on heavy and light Instagram users," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 3, pages 1351-1372, September, DOI: 10.1007/s12525-022-00546-y.
• Dominick Werner & Martin Adam & Alexander Benlian, 2022, "Empowering users to control ads and its effects on website stickiness," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 3, pages 1373-1397, September, DOI: 10.1007/s12525-022-00576-6.
• Daniel Baier & Björn Stöcker, 2022, "Profit uplift modeling for direct marketing campaigns: approaches and applications for online shops," Journal of Business Economics, Springer, volume 92, issue 4, pages 645-673, May, DOI: 10.1007/s11573-021-01068-3.
• Andreas Falke & Harald Hruschka, 2022, "Analyzing browsing across websites by machine learning methods," Journal of Business Economics, Springer, volume 92, issue 5, pages 829-852, July, DOI: 10.1007/s11573-021-01067-4.
• Qiuyi Huang & Xiaoping Zheng & Mengjie Zhang & Xiaoshuan Zhang, 2022, "Agent-based modeling of the word-of-mouth effect on promoting brand-name agricultural products," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, volume 17, issue 3, pages 875-896, July, DOI: 10.1007/s11403-022-00349-6.
• Constantinos Halkiopoulos & Dimitris Papadopoulos, 2022, "Computational Methods for Evaluating Web Technologies and Digital Marketing Techniques in the Hospitality Industry," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Andreea Claudia Şerban, "Transcending Borders in Tourism Through Innovation and Cultural Heritage", DOI: 10.1007/978-3-030-92491-1_24.
• Rita Cannas & Daniela Pettinao, 2022, "Communication Responses to COVID-19 from Tourism Stakeholders: The Bottom-Up Digital Campaign “Open Sardinia”," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Andreea Claudia Şerban, "Transcending Borders in Tourism Through Innovation and Cultural Heritage", DOI: 10.1007/978-3-030-92491-1_59.
• Julián Chaparro-Peláez & Ángel Hernández-García & Ángel-José Lorente-Páramo, 2022, "May I have your attention, please? An investigation on opening effectiveness in e-mail marketing," Review of Managerial Science, Springer, volume 16, issue 7, pages 2261-2284, October, DOI: 10.1007/s11846-022-00517-9.
• Petra Pártlová & Radim Dušek & Nikola Sagapova, 2022, "Building reputation and social media – how effectively do attractive European tourist destinations communicate on them?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 1, pages 467-482, September, DOI: 10.9770/jesi.2022.10.1(26).
• Margarita Išoraitė & Irena Alperytė, 2022, "How Blue Ocean Strategy helps innovate social inclusion," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 2, pages 239-254, December, DOI: 10.9770/jesi.2022.10.2(15).
• Lyubomira SPASOVA, 2022, "Original Interpretation of Attitudes in the Context of Advertising," Business & Management Compass, University of Economics Varna, issue 3-4, pages 183-197.
• Zatonatska Tetiana & Dluhopolskyi Oleksandr & Artyukh Tatiana & Tymchenko Kateryna, 2022, "Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine," Economics, Sciendo, volume 10, issue 1, pages 87-104, June, DOI: 10.2478/eoik-2022-0005.
• Hajdas Monika & Radomska Joanna & Szpulak Aleksandra & Silva Susana C., 2022, "Don’t tell me stories – the narratives of retirement and their relation with brand associations," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 58, issue 1, pages 17-32, March, DOI: 10.2478/ijme-2022-0005.
• Gontur Silas & Gadi Paul Dung & Bagobiri Esther, 2022, "The moderating effect of positive word-of-mouth between service quality and customer loyalty in the hospitality sector: A PLS-SEM approach," Journal of Economics and Management, Sciendo, volume 44, issue 1, pages 266-285, January, DOI: 10.22367/jem.2022.44.11.
• Maciejewski Grzegorz & Krowicki Piotr, 2022, "Brand as a Customer Value Driver: Relationships with Customer Engagement," Marketing of Scientific and Research Organizations, Sciendo, volume 43, issue 1, pages 53-74, March, DOI: 10.2478/minib-2022-0003.
• Pluta-Olearnik Mirosława & Szulga Patrycja, 2022, "The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach," Marketing of Scientific and Research Organizations, Sciendo, volume 44, issue 2, pages 87-104, June, DOI: 10.2478/minib-2022-0010.
• Nhlabathi Mthobisi & Mgiba Freddy Marilahimbilu & Ligaraba Neo, 2022, "Social Media Marketing Attributes, Sandton’s Rental Market Brand Image, and the Millennials’ Rental Preference: An Empirical Study," Real Estate Management and Valuation, Sciendo, volume 30, issue 1, pages 34-52, March, DOI: 10.2478/remav-2022-0004.
• Riccardo Ferretti & Emanuela Giacomini & Francesca Pancotto, 2022, "Distribution Channels And Financial Advertising In The Italian Asset Management Market," Journal of Financial Management, Markets and Institutions (JFMMI), World Scientific Publishing Co. Pte. Ltd., volume 10, issue 02, pages 1-22, December, DOI: 10.1142/S2282717X22500062.
• Sesar, Vesna & Martinčević, Ivana & Hunjet, Anica, 2022, "How Influencer Credibility and Advertising Disclosure affects Purchase Intention," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0023.
• Čuić Tanković, Ana & Perišić Prodan, Marina & Tomljanović, Doris, 2022, "Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0025.
• Fourberg, Niklas & Tas, Serpil & Wiewiorra, Lukas, 2022, "My Browser is not a Billboard: Experimental Evidence on Ad-blocking Adoption and Users' Acquisition of Information," 31st European Regional ITS Conference, Gothenburg 2022: Reining in Digital Platforms? Challenging monopolies, promoting competition and developing regulatory regimes, International Telecommunications Society (ITS), number 265628.
• Mãdãlina Moraru, 2022, "The Evolution of Kaufland Communication Strategy in Romania during the Pandemic," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 20, issue 5, pages 556-573.

2021

• dos Santos, José & Duffett, Rodney, 2021, "Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 5, issue 2, pages 392-392, September, DOI: 10.26784/sbir.v5i2.392.
• Francesco Decarolis & Gabriele Rovigatti, 2021, "From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising," American Economic Review, American Economic Association, volume 111, issue 10, pages 3299-3327, October, DOI: 10.1257/aer.20190811.
• Laurent Cavenaile & Pau Roldan-Blanco, 2021, "Advertising, Innovation, and Economic Growth," American Economic Journal: Macroeconomics, American Economic Association, volume 13, issue 3, pages 251-303, July, DOI: 10.1257/mac.20180461.
• Sandro Shelegia & Chris M. Wilson, 2021, "A Generalized Model of Advertised Sales," American Economic Journal: Microeconomics, American Economic Association, volume 13, issue 1, pages 195-223, February, DOI: 10.1257/mic.20170152.
• Minjae Song, 2021, "Estimating Platform Market Power in Two-Sided Markets with an Application to Magazine Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 13, issue 2, pages 35-67, May, DOI: 10.1257/mic.20160052.
• Janina SÃœRKEN & Sören SUNDERMANN, 2021, ""Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 77-87, August.
• Jerzy Grobelny & Rafal Michalski, 2021, "Hidden Markov models for visual processing of marketing leaflets," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/21/08, DOI: 10.1007/978-3-030-51064-0_10.
• Barbu Mihai Constantin Răzvan & Tohăneanu Andrei Aurel Anton & Diaconescu Dragoş Laurenţiu & Burcea George Bogdan & Popescu Marius Cătălin & Dragomir Marian & Bratu Raducu Stefan, 2021, "Innovative Ways Of Creating And Nurturing The Fan Experience," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 49, pages 19-28, August.
• Olena SUSHCHENKO & Olena AKHMEDOVA & Olena STRYZHAK, 2021, "The use of interactive training technologies in teaching academic disciplines for students of tourism specialities," Access Journal, Access Press Publishing House, volume 2, issue 1, pages 28-39, January, DOI: 10.46656/access.2021.2.1(3).
• Anatolii NYKYFOROV & Olena SUSHCHENKO & Mariana PETROVA & Nataliia POHUDA, 2021, "Multi-criteria technologies for managerial decisions system analysis," Access Journal, Access Press Publishing House, volume 2, issue 2, pages 150-161, May, DOI: 10.46656/access.2021.2.2(3).
• Laura MARCU & Sebastian Constantin RADULESCU, 2021, "Marketing Communication On The Launch Of A New Brand Of Electric Car. The Case Of Dacia Spring," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 23, pages 1-13.
• Javier Donna & Pedro Pereira & Andre Trindade & Renan Yoshida, 2021, "Direct-to-Consumer sales by manufacturers and bargaining," Working Papers, Red Nacional de Investigadores en Economía (RedNIE), number 69, May.
• Javier Donna & Pedro Pereira & Tiago Pires & Andre Trindade, 2021, "Measuring the welfare of intermediaries in vertical markets," Working Papers, Red Nacional de Investigadores en Economía (RedNIE), number 77, Jun.
• Monica Anna Giovanniello, 2021, "Echo Chambers: Voter-to-Voter Communication and Political Competition," Papers, arXiv.org, number 2104.04703, Apr.
• Blagoev V. I. & Shustova Å. Ð. & Mishchenko I. V., 2021, "The Influence of marketing instruments on the bayer behavior in case of organic products," Russian Journal of Social Sciences and Humanities, Omsk Humanitarian Academy, volume 15, issue 1, pages 165-171, March, DOI: 10.17238/issn1998-5320.2021.15.1.18.
• Erika Kulcsar & Brigitta Bogyor & Maria Denisa Csiki & Edina Torok, 2021, "Is Love In The Air?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Mihai-Ioan Rosca & Angela Madan, 2021, "Modern Approach Of Artistic And Persuasive Marketing Communication," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• İbrahim Aydin, 2021, "Korku Ögesi Bulunduran Reklamlarin Markaya ve Reklamin Güvenilirligine Yönelik Tutum Üzerindeki Etkisinin Araştirilmasi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 277-304, August, DOI: https://doi.org/10.33399/biibfad.86.
• TERCHILA Sorin, 2021, "The Communication Process Within The Vaccination Strategy Against Covid-19 In Romania. Particularities And Solutions With Impact On The Economy And Society," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 73, issue Special, pages 337-354, December.
• Gautam S. Bapat & Nishu Ayedee & Ravikumar M. Chitnis, 2021, "The Influence of Web Adverts on Student Decision-Making Process for University Enrollments," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 163-176, DOI: 10.32725/acta.2021.018.
• Atharva Dange & Kavitha R Gowda & V R Srinidhi & D. Halaswamy, 2021, "Analysing the Attitude of Social Media Users towards Ephemeral Marketing as a Digital Marketing Tool," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 77-94, DOI: 10.32725/acta.2021.013.
• Yosuke Uno & Akira Sonoda & Masaki Bessho, 2021, "The Economics of Privacy: A Primer Especially for Policymakers," Bank of Japan Working Paper Series, Bank of Japan, number 21-E-11, Aug.
• Pauline Affeldt & Elena Argentesi & Lapo Filistrucchi, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number wp1165, Sep.
• Tommaso M. Valletti & André Veiga, 2021, "Attention, Recall and Purchase: Experimental Evidence on Online News and Advertising," CESifo Working Paper Series, CESifo, number 8991.
• Anna D'Annunzio & Antonio Russo, 2021, "Intermediaries in the Online Advertising Market," CESifo Working Paper Series, CESifo, number 9199.
• Raffaela Seitz & Klaus Wohlrabe, 2021, "Branchen im Fokus: Werbebranche," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 74, issue 08, pages 51-52, August.
• Carlos Fernando Osorio-Andrade & Edwin Arango-Espinal & Carlos Alberto Arango-Pastrana, 2021, "eWOM en los tiempos de la COVID-19: un análisis empírico de marcas colombianas en Facebook," Estudios Gerenciales, Universidad Icesi, volume 37, issue 158, pages 28-36, DOI: 10.18046/j.estger.2021.158.4267.
• Osiris María Echeverría-Ríos & Jos� Melchor Medina-Quintero & Demian Abrego-Almaz�n, 2021, "La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México," Estudios Gerenciales, Universidad Icesi, volume 37, issue 160, pages 364-374, DOI: 10.18046/j.estger.2021.160.3966.
• Sandra Tobon & Jes�s Garc�a-Madariaga, 2021, "Influencers vs the power of the crowd: A research about social influence on digital era," Estudios Gerenciales, Universidad Icesi, volume 37, issue 161, pages 601-609, DOI: 10.18046/j.estger.2021.161.4498.
• Carmen Juliana Villamizar Jaimes & Andr�s Villegas Mej�a, 2021, "Análisis situacional y generación de un mapa estratégico para el incremento del mercado potencial en una institución prestadora de salud," Revista CIFE, Universidad Santo Tomás.
• Diana María López Celis & Mónica Eugenia Peñalosa Otero, 2021, "Relación entre la actitud ambiental y la compra de productos socialmente responsables en los consumidores de Medellín, Colombia," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 1-17, DOI: 10.22267/rtend.202102.152.
• Carlos Fernando Osorio-Andrade & Augusto Rodríguez-Orejuela & Fernando Moreno-Betancourt, 2021, "Efectos de las características de videos en YouTube que aumentan su popularidad: un análisis empírico," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 18-38, DOI: 10.22267/rtend.202102.153.