Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2023

• Roberto Corrao & Joel P. Flynn & Karthik A. Sastry, 2023, "Nonlinear Pricing with Underutilization: A Theory of Multi-part Tariffs," American Economic Review, American Economic Association, volume 113, issue 3, pages 836-860, March, DOI: 10.1257/aer.20220199.
• Mariana Carrera & Sofia Villas-Boas, 2023, "Generic Aversion and Observational Learning in the Over-the-Counter Drug Market," American Economic Journal: Applied Economics, American Economic Association, volume 15, issue 3, pages 380-410, July, DOI: 10.1257/app.20200867.
• Itai Ater & Oren Rigbi, 2023, "Price Transparency, Media, and Informative Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 15, issue 1, pages 1-29, February, DOI: 10.1257/mic.20200337.
• Simon P. Anderson & Martin Peitz, 2023, "Ad Clutter, Time Use, and Media Diversity," American Economic Journal: Microeconomics, American Economic Association, volume 15, issue 2, pages 227-270, May, DOI: 10.1257/mic.20210139.
• Nils A. Breitmar & Matthew Harding & Carlos Lamarche, 2023, "Using Grouped Data to Estimate Revenue Heterogeneity in Online Advertising Auctions," AEA Papers and Proceedings, American Economic Association, volume 113, pages 161-165, May, DOI: 10.1257/pandp.20231095.
• Lisa Ho & Emily Breza & Abhijit Banerjee & Arun G. Chandrasekhar & Fatima C. Stanford & Renato Fior & Paul Goldsmith-Pinkham & Kelly Holland & Emily Hoppe & Louis- Maël Jean & Lucy Ogbu-Nwobodo & Benj, 2023, "The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination: Evidence from Two Randomized Controlled Trials," AEA Papers and Proceedings, American Economic Association, volume 113, pages 653-658, May, DOI: 10.1257/pandp.20231112.
• Ecaterina ȘIȘCAN, 2023, "Key Factors In Selecting Economic Higher Education Institution: Republic Of Moldova Case Study," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), volume 9, issue 1, pages 77-85, June, DOI: https://doi.org/10.53486/2537-6179..
• Marinkovic Dal Poggetto Sofía, 2023, "¿Tiene algún efecto la propaganda política en la decisión de los votantes?," Asociación Argentina de Economía Política: Working Papers, Asociación Argentina de Economía Política, number 4667, Nov.
• Pingjun Jiang, 2023, "Discovering Efficient Keywords – An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 40-45, July.
• Farai NYIKA & Mphokhethwa NDOU, 2023, "Investigating Customer Perceptions of Using Internet Services Providers’ Websites to Access Internet Services in Tembisa Township," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 18-26, December.
• Liudmyla DOROKHOVA & Andres KUUSIK & Radi DIMITROV & Kristian PENTUS & Oleksandr DOROKHOV & Mariana PETROVA, 2023, "Planning the digital marketing budget: computer modelling for decision making," Access Journal, Access Press Publishing House, volume 4, issue 2, pages 248-260, March, DOI: 10.46656/access.2023.4.2(7).
• Francesca DI VIRGILIO & Radi DIMITROV & Liudmyla DOROKHOVA & Oleksii YERMOLENKO & Oleksandr DOROKHOV & Mariana PETROVA, 2023, "Innovation factors for high and middle-income countries in the innovation management context," Access Journal, Access Press Publishing House, volume 4, issue 3, pages 434-452, July, DOI: 10.46656/access.2023.4.3(8).
• Hind SBAI & Hassan AZOUAOUI, 2023, "La communication marketing à l’ère des réseaux sociaux numériques," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 1-1, pages 42-63.
• Hind SBAI & Souad AL BAKALI & Hassan AZOUAOUI, 2023, "The Impact of Political Marketing Communication via Facebook on Youth Political Participation in Morocco," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 3-2, pages 22-43.
• Zineb EL BAYED, 2023, "L’évolution de l’engagement envers la marque et son impact sur le comportement du consommateur," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 4-1, pages 379-394.
• Taoufiq DADOUCH & Bouchra BENNANI & Malika HAOUCHA, 2023, "Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to Ai-Conversational Apps: A Literature Review," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 4, issue 4-1, pages 773-793.
• Nives Milinovic & Ivana First Komen, 2023, "Perceived Safety Of Natural Food Products: Influence Of Different Packaging Cues," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 32, issue 2, pages 375-390, december, DOI: 10.17818/EMIP/2023/2.4.
• Dongwoo Kim & Pallavi Pal, 2023, "Nonparametric estimation of sponsored search auctions and impacts of ad quality on search revenue," CeMMAP working papers, Institute for Fiscal Studies, number 05/23, Mar, DOI: 10.47004/wp.cem.2023.0523.
• Justinas Kisieliauskas & Evelina Sineviciute, 2023, "Colour Psychology Potential In Lithuanian Advertising," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 4, DOI: 10.30525/2256-0742/2023-9-4-1-10.
• Ahmed H. Alsharif & Lina Pileliene, 2023, "A Bibliometric Analysis Of Human Hormones In Consumer Neuroscience And Human Behavior Research: Trends And Insights With Implications For Marketing," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 5, DOI: 10.30525/2256-0742/2023-9-5-1-12.
• Todor Krastevich, 2023, "Retargeting Customers Using Uplift Modeling," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 78-99.
• Reem Abou Khouzam, 2023, "The Role of Integrated Marketing Strategies on Hotel Performance during COVID-19 in Lebanon," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 674-686.
• Leo Sveikauskas & Rachel Soloveichik & Corby Garner & Peter B. Meyer & James Bessen & Mathew Russell, 2023, "Marketing, Other Intangibles, and Output Growth in 61 United States Industries," BEA Papers, Bureau of Economic Analysis, number 0122, Oct.
• Vanja Kovač & Goran Petković, 2023, "Uticaj Internet Oglašavanja Putem Pametnih Telefona Na Materijalizam Potrošača (The Influence Of Mobile Advertising On Materialism)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 48, pages 23-36, March.
• Nguyen Minh Ha & Le Quoc Phong & Tran Kiem Viet Thang & Huynh Luong Tam & Tran Hai Dang & Nguyen Thi Mai Hoa, 2023, "Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 13, issue 2, pages 19-38, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2259.
• Nguyễn Hoàng Sinh & Nguyễn Minh Hiền, 2023, "Sự chứng thực của người nổi tiếng tác động lên thái độ và ý định mua hàng của người tiêu dùng: Vai trò trung gian của tương tác xã hội," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 1, pages 92-108, DOI: 10.46223/HCMCOUJS.econ.vi.18.1.2126.
• Nguyễn Hồng Quân & Lý Thị Thu Trang, 2023, "Các yếu tố ảnh hưởng đến quyết định lựa chọn sàn thương mại điện tử của người tiêu dùng: Sự khác biệt giữa thế hệ gen Y và Z," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 3, pages 66-82, DOI: 10.46223/HCMCOUJS.econ.vi.18.3.2159.
• Bùi Thị Ngọc Bé & Huỳnh Quốc Huy, 2023, "Ảnh hưởng của quảng cáo bắt chước lan truyền đến ý định chia sẻ quảng cáo lên mạng xã hội: Vai trò của cảm giác phấn khích và nhu cầu nhận thức," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 5, pages 127-140, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2130.
• Huỳnh Nhựt Phương & Nguyễn Thúy An & Khưu Ngọc Huyền, 2023, "Ứng dụng mô hình SOR nghiên cứu các yếu tố ảnh hưởng hành vi né tránh quảng cáo của người dùng Youtube tại thành phố Cần Thơ," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 18, issue 5, pages 72-83, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2246.
• Andrei Matveenko & Egor Starkov, 2023, "Sparking curiosity or tipping the scales? Targeted advertising with consumer learning," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2023_425, May.
• Martin Peitz & Anton Sobolev & Paul Wegener, 2023, "Ad Blocking, Whitelisting, and Advertiser Competition," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2023_448, Aug.
• Jacopo Gambato & Martin Peitz, 2023, "Platform-Enabled Information Disclosure," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2023_468, Sep.
• Lorenzon Emmanuel, 2023, "Uninformed Bidding in Sequential Auctions," The B.E. Journal of Theoretical Economics, De Gruyter, volume 23, issue 1, pages 155-179, January, DOI: 10.1515/bejte-2021-0009.
• Dongwoo Kim & Pallavi Pal, 2023, "Nonparametric Estimation of Sponsored Search Auctions and Impacts of AD Quality on Search Revenue," CESifo Working Paper Series, CESifo, number 10312.
• Christopher Teh & Chengsi Wang & Makoto Watanabe, 2023, "Strategic Limitation of Market Accessibility: Search Platform Design and Welfare," CESifo Working Paper Series, CESifo, number 10507.
• Daniel Ershov & Yanting, He & Stephan Seiler, 2023, "How Much Influencer Marketing Is Undisclosed? Evidence from Twitter," CESifo Working Paper Series, CESifo, number 10743.
• Daniel Garcia, 2023, "Search Engine Competition," CESifo Working Paper Series, CESifo, number 10856.
• Christopher The & Chengsi Wang & Makoto Watanabe, 2023, "Strategic Limitation of Market Accessibility: Search Platform Design and Welfare," CIGS Working Paper Series, The Canon Institute for Global Studies, number 23-004E, Mar.
• Carlos Fernando Osorio-Andrade & Carlos Alberto Arango Pastrana & Augusto Rodr�guez Orejuela, 2023, "Evolución de la investigación científica sobre electronic word of mouth en la industria del turismo: un análisis bibliométrico," Estudios Gerenciales, Universidad Icesi, volume 39, issue 166, pages 110-122, DOI: 10.18046/j.estger.2023.166.5415.
• Aura Janeth Uribe Arévalo, 2023, "La responsabilidad del marketing verde," Revista Tendencias, Universidad de Narino, volume 24, issue 2, pages 288-306.
• Simonov, Andrey & Valletti, Tommaso & Veiga, Andre, 2023, "Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment," CEPR Discussion Papers, Centre for Economic Policy Research, number 17956, Mar.
• Decarolis, Francesco & Li, Muxin, 2023, "Regulating Online Search in the EU: From the Android Case to the Digital Markets Act and Digital Services Act," CEPR Discussion Papers, Centre for Economic Policy Research, number 18177, May.
• Baslandze, Salomé & Greenwood, Jeremy & Marto, Ricardo & Moreira, Sara, 2023, "The Expansion of Varieties in the New Age of Advertising," CEPR Discussion Papers, Centre for Economic Policy Research, number 18470, Sep.
• Abi-Rafeh, Rossi & Dubois, Pierre & Griffith, Rachel & O'Connell, Martin, 2023, "The Effects of Sin Taxes and Advertising Restrictions in a Dynamic Equilibrium," CEPR Discussion Papers, Centre for Economic Policy Research, number 18527, Oct.
• Ershov, Daniel & He, Yanting & Seiler, Stephan, 2023, "How Much Influencer Marketing is Undisclosed? Evidence from Twitter," CEPR Discussion Papers, Centre for Economic Policy Research, number 18554, Oct.
• Karle, Heiko & Reisinger, Markus, 2023, "Imperfect Targeting and Advertising Strategies," CEPR Discussion Papers, Centre for Economic Policy Research, number 18591, Nov.
• Mária Bohdalová & Miriama Křížková, 2023, "Short-term and seasonal time series models for online marketing campaigns," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 1, pages 16-26.
• Matouš Haicl, 2023, "Brand seduction as a tool for brand's success: Conceptualizing the term," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 2, pages 2-11.
• Monika Březinová, 2023, "Factors affecting the communication mix of small businesses in the selected industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 17-24.
• Joachim Riedl & Stefan Wengler & Marcin Adam Czaban & Simon Benjamin Steudtel, 2023, "Sexism in advertisements – a cross-cultural analysis," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 2-16.
• Nelson B. Guillen Jr., 2023, "Leveraging beauty pageants for brand exposure: An analysis of sponsorships and advertising opportunities in Philippine pageantry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 4, pages 14-28.
• Salome Baslandze & Jeremy Greenwood & Ricardo Marto & Sara Moreira, 2023, "The Expansion of Product Varieties in the New Age of Advertising," Economie d'Avant Garde Research Reports, Economie d'Avant Garde, number 37, Mar.
• Vusumuzi David Mbatha & Aaron Koopman & Tinashe Chuchu, 2023, "Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study," International Review of Management and Marketing, International Review of Management and Marketing, volume 13, issue 3, pages 16-24, May.
• Fathor AS & Fatimatul Fatmariyah, 2023, "Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia," International Review of Management and Marketing, International Review of Management and Marketing, volume 13, issue 3, pages 25-32, May.
• Marlini Moodley & Sershan Naidoo, 2023, "Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa," International Review of Management and Marketing, International Review of Management and Marketing, volume 13, issue 6, pages 19-28, November.
• Alexandra Iorgulescu & Mihaela Marcu, 2023, "The Role Of Advertising For Society And Consumers," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 10, issue 2, pages 141-144, December, DOI: 10.5281/zenodo.15254250.
• Elena Opran, 2023, "Revivals Of The Myth In Advertising Construction," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 10, issue 2, pages 145-149, December, DOI: 10.5281/zenodo.15254253.
• Kassas, Bachir & Cao, Xiang & Gao, Zhifeng & House, Lisa A. & Guan, Zhengfei, 2023, "Consumer preferences for country of origin labeling: Bridging the gap between research estimates and real-world behavior," Journal of choice modelling, Elsevier, volume 48, issue C, DOI: 10.1016/j.jocm.2023.100429.
• Luo, Haohan & Wang, Haijun & Wu, Ying, 2023, "Advertising and corporate cash holdings," Finance Research Letters, Elsevier, volume 58, issue PB, DOI: 10.1016/j.frl.2023.104475.
• Siemering, Christian, 2023, "A model of endogenous targeting in duopoly," Information Economics and Policy, Elsevier, volume 64, issue C, DOI: 10.1016/j.infoecopol.2023.101047.
• Decarolis, Francesco & Li, Muxin, 2023, "Regulating online search in the EU: From the android case to the digital markets act and digital services act," International Journal of Industrial Organization, Elsevier, volume 90, issue C, DOI: 10.1016/j.ijindorg.2023.102983.
• Matveenko, Andrei & Starkov, Egor, 2023, "Sparking curiosity or tipping the scales? Targeted advertising with consumer learning," Journal of Economic Behavior & Organization, Elsevier, volume 213, issue C, pages 172-192, DOI: 10.1016/j.jebo.2023.07.008.
• Lyu, Chen, 2023, "Information design for selling search goods and the effect of competition," Journal of Economic Theory, Elsevier, volume 213, issue C, DOI: 10.1016/j.jet.2023.105722.
• Li, Tongxia & Lu, Chun & Routledge, James, 2023, "Brand capital on debt maturity structure," Journal of Contemporary Accounting and Economics, Elsevier, volume 19, issue 3, DOI: 10.1016/j.jcae.2023.100381.
• Zhang, Zhian & Tang, Jiayi & Ye, Ziyu, 2023, "New evidence of the relationship between media, culture industry, and mineral efficiency in high and low income asian economies," Resources Policy, Elsevier, volume 87, issue PB, DOI: 10.1016/j.resourpol.2023.104313.
• Yokoo, Hide-Fumi & Harada, Tetsuya, 2023, "What makes green persuasion effective? Evidence from a community-financed sanitation program in Indonesia," Resource and Energy Economics, Elsevier, volume 73, issue C, DOI: 10.1016/j.reseneeco.2023.101371.
• Vera Butkouskaya & Olga Oyner & Sergey Kazakov, 2023, "The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, volume 28, issue 56, pages 319-334, May, DOI: 10.1108/JEFAS-09-2022-0237.
• Saurav Kumar, 2023, "Red Ocean Strategy: A Literature Review," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 91-100.
• Barbara Marciszewska & Wiktoria Szydlowska, 2023, "Promotion on the Internet: The Impact on the Consumer and Its Effects – Selected Examples," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 690-703.
• Agnieszka Sawinska & Agnieszka Smalec, 2023, "Film Tourism in the Promotion of a Touristic Area," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 513-522.
• Monika Pettersen-Sobczyk, 2023, "Social Media Influencer Marketing in the Promotion of Tourist Destinations," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 585-594.
• Mauro Capestro & Greta Chiavegato, 2023, "Il consumo dei beni di lusso nel contesto della sharing economy: un caso di studio italiano," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, volume 2023, issue 1, pages 53-70.
• Salomé Baslandze & Jeremy Greenwood & Ricardo Marto, 2023, "The Expansion of Varieties in the New Age of Advertising," FRB Atlanta Working Paper, Federal Reserve Bank of Atlanta, number 2023-15, Sep, DOI: 10.29338/wp2023-15.
• Rina Suthia Hayu, 2023, "The Effect of Overall E-Service Quality in Marketing to Online Customer Satisfaction after Covid-19 ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr315, Jun, DOI: https://doi.org/10.35609/jmmr.2023..
• Taoufiq Dadouch & Bouchra Bennani & Malika Haoucha, 2023, "Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to AI-Conversational Apps: A Literature Review," Post-Print, HAL, number hal-04194657, Aug, DOI: 10.5281/zenodo.8299494.
• Natvik, Gisle J. & Tangerås, Thomas, 2023, "Paying with Personal Data," Working Paper Series, Research Institute of Industrial Economics, number 1481, Dec.
• STANTON, John L & BAGLIONE, Stephen & SALNIKOVA, Ekaterina, 2023, "The Effect of Positive and Negative Nutrition/Health Advertising Label Claims on Intention to Buy," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 2, pages 9-23, July.
• Chen He & Tobias J. Klein, 2023, "Advertising as a Reminder: Evidence from the Dutch State Lottery," Marketing Science, INFORMS, volume 42, issue 5, pages 892-909, September, DOI: 10.1287/mksc.2022.1405.
• Huong Le & Andros Gregoriou & Tung Nguyen, 2023, "Advertising, product market competition and stock returns," Review of Quantitative Finance and Accounting, Springer, volume 60, issue 4, pages 1605-1628, May, DOI: 10.1007/s11156-023-01143-6.
• Ganesh Iyer & T. Tony Ke, 2023, "Competitive Model Selection in Algorithmic Targeting," NBER Working Papers, National Bureau of Economic Research, Inc, number 31002, Mar.
• Steven Tadelis & Christopher Hooton & Utsav Manjeer & Daniel Deisenroth & Nils Wernerfelt & Nick Dadson & Lindsay Greenbaum, 2023, "Learning, Sophistication, and the Returns to Advertising: Implications for Differences in Firm Performance," NBER Working Papers, National Bureau of Economic Research, Inc, number 31201, Apr.
• Lin William Cong & Siguang Li, 2023, "A Model of Influencer Economy," NBER Working Papers, National Bureau of Economic Research, Inc, number 31243, May.
• Savica Dimitrieska & Andrijana Bojadzievska-Danevska & Elena Parnardzieva Stanoevska, 2023, "Brands In The Metaverse," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 11, issue 2, pages 31-42, DOI: 10.37708/ep.swu.v11i2.3.
• Savica Dimitrieska & Snezana Bilic, 2023, "Packaging As The 5th P Of Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 20, issue 2, pages 134-143, DOI: 10.37708/em.swu.v20i2.9.
• Fengyang Lin & Cristobal Cheyre & Alessandro Acquisti, 2023, "The Welfare Effects of Ad-Blocking," Working Papers, NET Institute, number 23-05, Sep.
• Tommaso Bondi & Omid Rafieian, 2023, "Privacy and Polarization: An Inference-Based Approach," Working Papers, NET Institute, number 23-09, Oct.
• Adam Rudzewicz, 2023, "Effects Of Marketing Communication Of A Small Service Company On Instagram," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 18, issue 2, pages 115-125, December, DOI: https://doi.org/10.31648/oej.10048.
• Jacek Michalak & Mateusz Stypinski, 2023, "Methods Of Manipulation Used In Advertising," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 18, issue 2, pages 195-206, December, DOI: https://doi.org/10.31648/oej.10314.
• Simon Anderson & Alicia Baik & Nathan Larson, 2023, "Price Discrimination in the Information Age: Prices, Poaching, and Privacy with Personalized Targeted Discounts," The Review of Economic Studies, Review of Economic Studies Ltd, volume 90, issue 5, pages 2085-2115.
• Camelia Cojan, 2023, "Materialism Unwrapped: Examining the Values Promoted in Television Commercials for Games and Toys During the Holiday Season. A Content Analysis of December 2020 and 2021," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 593-601, August.
• Mariana Juganaru & Daniela Popescu & Sorina Girboveanu, 2023, "The impact of Intelligent Virtual Assistants on Buying Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 659-667, August.
• Mariana Juganaru & Daniela Popescu & Felicia Balta Rusu, 2023, "Investigating Jewellery Buying Behaviour During the Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 668-677, August.
• Bruno F. Abrantes & Rana Basit Ali, 2023, "Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness," Journal of Marketing Analytics, Palgrave Macmillan, volume 11, issue 4, pages 722-737, December, DOI: 10.1057/s41270-023-00246-2.
• Georgieva, Daniela & Popova-Terziyska, Radostina, 2023, "Modern marketing communications in the forest sector as a factor to increase the added value in terms of COVID-19," MPRA Paper, University Library of Munich, Germany, number 117685, revised 2023.
• Ologunebi, John & Taiwo, Ebenezer, 2023, "Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk," MPRA Paper, University Library of Munich, Germany, number 118771, Oct.
• Harashima, Taiji, 2023, "Economic Rents Extracted in the Process of Consumption," MPRA Paper, University Library of Munich, Germany, number 119012, Nov.
• Ologunebi, John & Taiwo, Ebenezer, 2023, "The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS," MPRA Paper, University Library of Munich, Germany, number 119205, Nov.
• Ologunebi, John, 2023, "The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk," MPRA Paper, University Library of Munich, Germany, number 119417, Dec.
• Nguyen, Nguyen-Hong & Nguyen, Luan-Thanh, 2023, "The impact of online shopping motivation on customer loyalty in Mobile Applications," MPRA Paper, University Library of Munich, Germany, number 119657, Nov, revised 02 Jan 2024.
• Viktorija Grigaliūnait&# & Lina Pilelien&#, 2023, "Effective Domestic Tourism Advertising Layout: Lithuanian Perspective," Central European Business Review, Prague University of Economics and Business, volume 2023, issue 5, pages 93-116, DOI: 10.18267/j.cebr.340.
• Olimpia Elena Mihaela OANCEA, 2023, "Understanding Consumer Behaviour In A Digital Age," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 22, issue 2, pages 35-42.
• TANASE, George Cosmin, 2023, "The Driving Forces of M-Commerce as an Emerging Technology and Independent Ecosystem," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 1, pages 19-24, March.
• PURCAREA, Ioan Matei, 2023, "Social Commerce Ecosystem, Social Media Marketers New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 1, pages 25-32, March.
• TANASE, George Cosmin, 2023, "The Usage of Information Technology Tools for Social Network Analysis," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 2, pages 26-31, July.
• PURCAREA, Ioan Matei, 2023, "For Nearly a Decade of Advocacy for E-Commerce and M-Commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 2, pages 32-36, July.
• TANASE, George Cosmin, 2023, "Social Robots in Organizational Contexts: The Role of Culture and Future Research Need," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 3, pages 25-32, August.
• PURCAREA, Ioan Matei, 2023, "The Paradigm Shift in E-Commerce Within the Context of the New AI Space Race," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 3, pages 33-39, August.
• TANASE, George Cosmin, 2023, "The Role and Impact of Online Community from Corporate Marketing Perspective," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 4, pages 27-41, December.
• PURCAREA, Ioan Matei, 2023, "Successful E-Commerce Interaction, and the Multidirectional Impact of E-Commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 14, issue 4, pages 42-50, December.
• Salome Baslandze & Jeremy Greenwood & Ricardo Marto & Sara Moreira, 2023, "Code and data files for "The Expansion of Varieties in the New Age of Advertising"," Computer Codes, Review of Economic Dynamics, number 23-146, revised .
• Karolina Perčić & Milica Slijepčević & Pedja Ašanin Gole, 2023, "Factors influencing the purchase of fashion products before and during the COVID-19 pandemic: the example of Serbia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 41, issue 1, pages 65-89.
• Doğuş Yüksel, 2023, "Color Selection in Brand Management: Color Clustering Model (Marka Yönetiminde Renk Seçimi: Renk Kümeleme Modeli)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 3, pages 433-444.
• Selin Köksal Araç, 2023, "Creative Message Strategies Used in the Digital Advertisements: A Content Analysis in the Context of the Six-Segment Message Strategy Wheel (Dijital Reklamlarda Başvurulan Yaratıcı Mesaj Stratejileri:," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 4, pages 541-556.
• Clarisse Toniatti & Manuela Guerreiro & Carla Viana & Luís N. Pereira, 2023, "Emerging Branding Trends in the Post-COVID World," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 11, issue 2, pages 100-114.
• Valentina Mucunska Palevska & Sashko Gramatnikovski & Angela Milenkovska Klimoska, 2023, "The Influence Of The Promotional Mix With The Application Of Integrated Marketing Instruments In The Implementation Of Corporate Branding Strategies In Function Of Competitive Positioning Of The Brand," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 14, issue 1, pages 74-86.
• Barbu Lucia – Nicoleta & Orzan Mihai Cristian & Ciocodeica David Florin & Orzan Olguta Anca, 2023, "The Impact of the COVID-19 Pandemic on Social Media Promotion Strategies of Companies in Romania - Theoretical Aspects," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 24, issue 5, pages 736-744, December.
• Mateusz Kiljanczyk & Agnieszka Kacprzak, 2023, "From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing," European Management Studies, University of Warsaw, Faculty of Management, volume 21, issue 102, pages 4-29, DOI: 10.7172/1644-9584.102.1.
• Moritz T. Bruckner & Dennis M. Steininger & Jason Bennett Thatcher & Daniel J. Veit, 2023, "The effect of lockup and persuasion on online investment decisions: An experimental study in ICOs," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-25, December, DOI: 10.1007/s12525-023-00648-1.
• Katharina Baum & Olga Abramova & Stefan Meißner & Hanna Krasnova, 2023, "The effects of targeted political advertising on user privacy concerns and digital product acceptance: A preference-based approach," Electronic Markets, Springer;IIM University of St. Gallen, volume 33, issue 1, pages 1-17, December, DOI: 10.1007/s12525-023-00656-1.
• Jesús Andrés Burbano-Gómez & Mónica María Sinisterra-Rodríguez, 2023, "Effects of informative advertising on the formation of market structures," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, volume 50, issue 2, pages 445-486, June, DOI: 10.1007/s40812-022-00254-w.
• Ubais Parayil Iqbal & V. K. Hamza & Lenin Kumar Nooney & Shajeer Sainudeen, 2023, "Exploring the determinants of destination satisfaction: a multidimensional approach," Future Business Journal, Springer, volume 9, issue 1, pages 1-14, December, DOI: 10.1186/s43093-023-00240-1.
• Lukas Wolf & Martina Steul-Fischer, 2023, "Factors of customers’ channel choice in an omnichannel environment: a systematic literature review," Management Review Quarterly, Springer, volume 73, issue 4, pages 1579-1630, December, DOI: 10.1007/s11301-022-00281-w.
• Marion Garaus & Elisabeth Wolfsteiner, 2023, "Media multitasking, advertising appeal, and gender effects," Review of Managerial Science, Springer, volume 17, issue 2, pages 539-567, February, DOI: 10.1007/s11846-022-00535-7.
• Jarmila Straková & Jaroslav Kollmann & Jaroslav Kollmann & Yaroslava Kostiuk & Yaroslava Kostiuk & Mykola Palinchak & Filip Černák, 2023, "Riskiness of value-creating corporate activities and their influence on strategic management of engineering companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 383-398, March, DOI: 10.9770/jesi.2023.10.3(25).
• Margarita Išoraitė & Irena Alperytė, 2023, "Creativity in times of war and pandemics," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 3, pages 399-419, March, DOI: 10.9770/jesi.2023.10.3(26).
• Michael C. Cant & Cornelius Bothma, 2023, "Fashion retail strategies in-store design and planning: the case of South Africa," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 4, pages 408-427, June, DOI: 10.9770/jesi.2023.10.4(25).
• Margarita Išoraitė & Nikolaj Ambrusevič, 2023, "Peculiarities of sensory marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 11, issue 2, pages 67-78, December, DOI: 10.9770/jesi.2023.11.2(5).
• Dubois, Pierre & Abi Rafeh, Rossi & Griffith, Rachel & O'Connell, Martin, 2023, "The Effects of Sin Taxes and Advertising Restrictions in a Dynamic Equilibrium," TSE Working Papers, Toulouse School of Economics (TSE), number 23-1480, Oct, revised Feb 2025.
• Alieva Arzu, 2023, "Factors of formation of customer loyalty to the baby food brand," Working Papers, Moscow State University, Faculty of Economics, number 0050, Jan.
• Calvin Y. OJELEYE & Abdullahi H. MUSTAPHA & Salisu UMAR & Mutiu BAKARE, 2023, "Brand Image, Customer Satisfaction and Consumer Purchase Intentions in the Banking Sector of Nigeria: Can Service Quality Strengthen the Relationship," Business & Management Compass, University of Economics Varna, issue 2, pages 110-124.
• Kreicbergs Toms, 2023, "The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions," Economics and Business, Paradigm, volume 37, issue 1, pages 135-151, January, DOI: 10.2478/eb-2023-0009.
• Herawati Andry & Sarwani Sarwani & Sri Lestari Damajanti & Listyawati Liling & Raharja Alda, 2023, "Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Paradigm, volume 16, issue 4, pages 567-597, December, DOI: 10.2478/ers-2023-0036.
• Ignatowski Grzegorz & Stopczyński Bartłomiej & Sułkowski Łukasz, 2023, "Familiness in Building the Brand Image of Family Businesses through Social Media," Journal of Intercultural Management, Paradigm, volume 15, issue 4, pages 105-146, December, DOI: 10.2478/joim-2023-0020.
• Mruk-Tomczak Dobrosława & Jerzyk Ewa, 2023, "Crowdfunding for University Projects Based on GOuep.pl," Marketing of Scientific and Research Organizations, Paradigm, volume 48, issue 2, pages 17-40, June, DOI: 10.2478/minib-2023-0008.
• Gregor Bogdan & Olejniczak Aneta, 2023, "Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)," Marketing of Scientific and Research Organizations, Paradigm, volume 49, issue 3, pages 47-64, September, DOI: 10.2478/minib-2023-0015.
• Robert J Thomas, 2023, "Finding Wisdom in Brand Tragedies:Managing Threats to Brand Equity," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13196, ISBN: ARRAY(0x5754c680), March.
• Russell S Winer & Scott A Neslin (ed.), 2023, "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13305, ISBN: ARRAY(0x54dcf898), March.
• Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), 2023, "Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13403, ISBN: ARRAY(0x553b4460), March.
• Ashok Charan, 2023, "The Marketing Analytics Practitioner's Guide:In 4 VolumesVolume 1: Brand and ConsumerVolume 2: Product, Advertising, Packaging, Biometrics, Price and PromotionVolume 3: Digital MarketingVolume 4: Retail and Statistics," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number ac055, ISBN: ARRAY(0x54e51768), March.
• Chezy Ofir & Robert J Thomas, 2023, "Signposts for Brand Tragedies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Technology Myopia," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Ruptured Loyalties," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Bruising Viral Spirals," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Catastrophes," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Leadership Lost," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "Psychic Prisons," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Chezy Ofir & Robert J Thomas, 2023, "How Leaders Can Manage Threats to Brand Equity," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity".
• Scott A. Neslin & Russell S. Winer, 2023, "The History of Marketing Science: Beginnings," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary J. Russell, 2023, "Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Vithala R. Rao, 2023, "Conjoint Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eitan Muller & Renana Peres, 2023, "Innovation Diffusion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominique M. Hanssens & Marnik G. Dekimpe, 2023, "Econometric Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Steven M. Shugan, 2023, "Market Structure," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2023, "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominik Papies & Peter Ebbes & Elea McDonnell Feit, 2023, "Endogeneity and Causal Inference in Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• P. K. Kannan & Liye Ma, 2023, "AI and Machine Learning," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Yiting Deng & Anja Lambrecht & Catherine Tucker, 2023, "Field Experiments," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gerard J. Tellis, 2023, "Advertising Effectiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tülin Erdem & Joffre Swait, 2023, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eunkyu Lee & Richard Staelin, 2023, "Distribution Channels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Scott A. Neslin, 2023, "Customer Relationship Management (CRM)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Wendy W. Moe & David A. Schweidel, 2023, "The Internet as a Social Medium," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter J. Danaher & Andrew T. Stephen, 2023, "Internet Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tingting Fan & Peter N. Golder & Donald R. Lehmann, 2023, "New Products Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Roland T. Rust & Ming-Hui Huang, 2023, "Service Marketing Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary L. Lilien, 2023, "Models of Organizational Buying Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Russell S. Winer, 2023, "Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Murali K. Mantrala, 2023, "Sales Force Productivity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Karen Gedenk & Kusum L. Ailawadi & Sunil Gupta, 2023, "Sales Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Michel Wedel & Wayne S. DeSarbo, 2023, "Market Segmentation," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Linda Brennan & Michaela Jackson & Krzysztof Kubacki & Lukas Parker & Divya Garg & Ella Chorazy, 2023, "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Stephan Dahl & Jeff French, 2023, "Frameworks for Socially Responsible Marketing and Ethical Communication," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Nicole “Nikki” Lemire-Garlic, 2023, "Emerging Technologies, Social Marketing and Ethics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Anne Gregory, 2023, "Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Dang Nguyen & Michaela Jackson, 2023, "Technology to the Rescue? Considerations for Behaviour Change Practitioners," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Peter Jones, 2023, "Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Jon Hewitt & Lukas Parker & Grace McQuilten & Rimi Khan, 2023, "Sustainability Chic and the Future of Fashion Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Lukas Parker & Rob Cover & Charlotte Young & Katia Ostapets, 2023, "Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Krzysztof Kubacki & Natalia Szablewska & Dariusz Siemieniako & Linda Brennan, 2023, "Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Sommer Kapitan, 2023, "Outrage and Activism," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Preeya Daya & Mlenga Jere, 2023, "Communication for Diversity and Inclusion: A South African Perspective," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• David Micallef & Lukas Parker & Linda Brennan, 2023, "More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Michaela Jackson & Michael Mehmet, 2023, "Social Media and Upstream Social Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Annika Molenaar & Eva L. Jenkins & Linda Brennan & Dickson Lukose & Melissa Adamski & Tracy A. McCaffrey, 2023, "Social Media Messaging for Health," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".
• Colleen E. Mills & Sussie C. Morrish, 2023, "Responding Responsibly to Crisis and Disaster: The Communication Challenges," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy, "BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice".

2022

• Cromhout, Dylan & Duffett, Rodney, 2022, "Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 6, issue 1, pages 422-422, January, DOI: 10.26784/sbir.v6i1.422.
• Maarten C. W. Janssen & Santanu Roy, 2022, "Regulating Product Communication," American Economic Journal: Microeconomics, American Economic Association, volume 14, issue 1, pages 245-283, February, DOI: 10.1257/mic.20190187.
• Bradley T. Shapiro, 2022, "Promoting Wellness or Waste? Evidence from Antidepressant Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 14, issue 2, pages 439-477, May, DOI: 10.1257/mic.20190277.
• Tat-How Teh, 2022, "Platform Governance," American Economic Journal: Microeconomics, American Economic Association, volume 14, issue 3, pages 213-254, August, DOI: 10.1257/mic.20190307.
• Andrea Prat & Tommaso Valletti, 2022, "Attention Oligopoly," American Economic Journal: Microeconomics, American Economic Association, volume 14, issue 3, pages 530-557, August, DOI: 10.1257/mic.20200134.
• Leila Agha & Dan Zeltzer, 2022, "Drug Diffusion through Peer Networks: The Influence of Industry Payments," American Economic Journal: Economic Policy, American Economic Association, volume 14, issue 2, pages 1-33, May, DOI: 10.1257/pol.20200044.
• Dirk Bergemann & Tibor Heumann & Stephen Morris & Constantine Sorokin & Eyal Winter, 2022, "Optimal Information Disclosure in Classic Auctions," American Economic Review: Insights, American Economic Association, volume 4, issue 3, pages 371-388, September, DOI: 10.1257/aeri.20210504.
• Bart J. Bronnenberg & Jean-Pierre Dubé & Chad Syverson, 2022, "Marketing Investment and Intangible Brand Capital," Journal of Economic Perspectives, American Economic Association, volume 36, issue 3, pages 53-74, Summer, DOI: 10.1257/jep.36.3.53.
• Alexandru Jurconi & Ioana Maria Popescu (Iacobescu) & Daniela-Ioana Manea & Mihaela Mihai & Rodica Pamfilie, 2022, "The Impact of the “Green Transition” in the Field of Food Packaging on the Behavior of Romanian Consumers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 24, issue 60, pages 395-395, April.
• Zoubida DRISSI KA?TOUNI & Morad SBITI, 2022, "Les stéréotypes de genre dans la publicité télévisée marocaine," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 3, issue 2-2, pages 404-418.
• Guy Aridor & Duarte Goncalves & Daniel Kluver & Ruoyan Kong & Joseph Konstan, 2022, "The Informational Role of Online Recommendations: Evidence from a Field Experiment," Papers, arXiv.org, number 2211.14219, Nov, revised Dec 2024.