Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2016

• Andreas Hefti & Shuo Liu, 2016, "Targeted information and limited attention," ECON - Working Papers, Department of Economics - University of Zurich, number 230, Jul, revised Dec 2019.

2015

• Rajan Arapi, 2015, "Creativity As A Success Factor In Promotional Aspect Of Products In Production Companies," CBU International Conference Proceedings, ISE Research Institute, volume 3, issue 0, pages 001-006, September, DOI: 10.12955/cbup.v3.576.
• Jakub Zilincan, 2015, "Search Engine Optimization," CBU International Conference Proceedings, ISE Research Institute, volume 3, issue 0, pages 506-510, September, DOI: 10.12955/cbup.v3.645.
• Alon Eizenberg & Alberto Salvo, 2015, "The Rise of Fringe Competitors in the Wake of an Emerging Middle Class: An Empirical Analysis," American Economic Journal: Applied Economics, American Economic Association, volume 7, issue 3, pages 85-122, July.
• Przemyslaw Jeziorski & Ilya Segal, 2015, "What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 7, issue 3, pages 24-53, August.
• Dirk Bergemann & Alessandro Bonatti, 2015, "Selling Cookies," American Economic Journal: Microeconomics, American Economic Association, volume 7, issue 3, pages 259-294, August.
• Rohan Dutta & Sean Horan, 2015, "Inferring Rationales from Choice: Identification for Rational Shortlist Methods," American Economic Journal: Microeconomics, American Economic Association, volume 7, issue 4, pages 179-201, November.
• Stefan-Alexandru Catana & Victor Constantinescu, 2015, "Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 185-191, July.
• Jari Salo, 2015, "Mobile Game Advertising Recall in Pre- and Post-Game Experience," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 261-273, July.
• Camelia Kailani & Narcisa Ciobotar, 2015, "Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 281-287, July.
• Debra Riley & Mark Anderson, 2015, "The Impact of Music Pleasantness and Fit on Advertising Attitudes for Low and High Involvement Consumers," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 90-96, July.
• He, Xi & Lopez, Rigoberto A. & Liu, Yizao, 2015, "Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205212, DOI: 10.22004/ag.econ.205212.
• Carpio, Carlos E. & Mathews, Leah G. & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, , "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205800, DOI: 10.22004/ag.econ.205800.
• He, Xi & Lopez, Rigoberto & Liu, Yizao, 2015, "Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry," Working Paper series, University of Connecticut, Charles J. Zwick Center for Food and Resource Policy, number 290109, Jul, DOI: 10.22004/ag.econ.290109.
• Joanna Koszela-Kulinska & Rafal Michalski, 2015, "The effects of the anthropological race, gender and location of verbal-pictorial stimuli on the usability of visual information conveyance," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/15/01, Jan, DOI: 10.1007/978-3-319-21006-3_42.
• Jerzy Grobelny & Rafal Michalski, 2015, "The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/15/05, May, DOI: 10.1016/j.chb.2014.10.036.
• Cuciurhan Mihaela M.D Student & Asist. Prof. Patricia Bertea Ph. D, 2015, "Search Engine Advertising: To Click Or Not To Click On Sponsored Ads," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 24, pages 85-92, APRIL.
• Zombor Berezvai, 2015, "The pricing strategies of Hungarian food retail chains during the last recession," Acta Oeconomica, Akadémiai Kiadó, Hungary, volume 65, issue 3, pages 393-411, September.
• Radu Ioan MogoÛ & Carmen Acatrinei, 2015, "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-1.
• Cristina Bălteanu & Mihaela Marcu, 2015, "The Online Advertising Of Small And Medium Sized Businesses," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-4.
• Iulia-Maria Apostu, 2015, "Building Brand Awareness In The Medical Travel Market," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 4, issue 2, pages 123-135, December.
• Stanley Brunn, 2015, "Philatelic Boosterism: Tourism Stamps Of Small Island States," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 4, issue 2, pages 23-52, December.
• Markovic JELICA & Miskovic IVANA & Tomka DRAGICA & Djeri LUKRECIJA & Milosevic SRDJAN, 2015, "Impacts Of Green Marketing Strategies On Benefits Of Hotels: The Case From Serbia," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 4, issue 2, pages 7-22, December.
• Timur Keskintürk & Eyüp Çetin, 2015, "A Genetic Algorithm Metaheuristic For The Weapon-Target Based Media Allocation Problem," Alphanumeric Journal, Bahadir Fatih Yildirim, volume 3, issue 1, pages 1-6, June, DOI: http://dx.doi.org/10.17093/aj.2015..
• Karolina Anielak, 2015, "Product placement as a way of promoting on an international scale based on a series of films about James Bond," International Economics, University of Lodz, Faculty of Economics and Sociology, issue 12, pages 217-234, December.
• Lukasz Wala, 2015, "Dezinformacja spoleczenstwa realizowana przez media internetowe a jej spoleczna akceptacja/ Misinformation of the Society by Internet Media and the Social Acceptance of This Phenomenon," Annales. Ethics in Economic Life, University of Lodz, Faculty of Economics and Sociology, volume 18, issue 1, pages 115-124, February.
• Ivana Kursan Milakovic & Mirela Mihic, 2015, "Predictors And Outcome Of Attitudes Towards Advertising: Demographics, Personal Factors And Wom," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 24, issue 2, pages 409-432, december.
• Brîndusa-Mariana Amalancei, 2015, "The Contribution Of Gestures To Personal Branding," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Corina Daba-Buzoianu, 2015, "Online Media Coverage Of Environmental Protest In Romania. Rosia Montana Case," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Brindusa-Mariana Amalancei, 2015, "Feminine Vs. Masculine Gestural Marketing. Case Study: The French Presidential Debate On May 2, 2007," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Cristina Cirtita-Buzoianu, 2015, "Political Communication During The 2014 Presidential Campaign: Online Media Coverage," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Denis Kislov & Yevgenia Horobei, 2015, "Advertising Agency Marketing Management," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 1, issue 1, DOI: 10.30525/2256-0742/2015-1-1-98-104.
• David Genesove & Avi Simhon, 2015, "Seasonality and the Effect of Advertising on Price," Journal of Industrial Economics, Wiley Blackwell, volume 63, issue 1, pages 199-222, March.
• TERCHILA Sorin, 2015, "Methods Used In Audience Measurement Of Mass Media Channels Types, Results And Impact," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue Supplemen, pages 173-181, September.
• Simon P. Anderson & Federico Ciliberto & Jura Liaukonyte & Régis Renault, 2015, "Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry," CESifo Working Paper Series, CESifo, number 5418.
• Alexandra Elena POȘTOACĂ & Dorian Laurențiu FLOREA & Dora MOROȘANU, 2015, "Qualitative Research Among Experts Regarding The Frequency Of Exposure," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 179-182, June.
• Mihaela Teodora TARCZA & Marcela Sefora (SANA) NEMTEANU, 2015, "Promoting Traditional Food Products As Healthy Diet Products," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 9, pages 29-36, December.
• Pablo Farías, 2015, "La efectividad de la publicidad oposicional," Estudios Gerenciales, Universidad Icesi.
• Jose Luis Wakabayashi & Jorge Merzthal, 2015, "Directrices para la implementación de un modelo de gestión de la relación con el cliente en el sector industrial: caso DAMERA," Estudios Gerenciales, Universidad Icesi, volume 31, issue 137, pages 455-462.
• Luis Araya-Castillo & Manuel Antonio Escobar-Farfan, 2015, "Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo," Revista Ad-Minister, Universidad EAFIT, issue 27, pages 53-73.
• Crawford, Gregory, 2015, "The Economics of Television and Online Video Markets," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 10676, Jun.
• Ivaldi, Marc & Zhang, Jiekai, 2015, "Advertising Competition in the French Free-To-Air Television Broadcasting Industry," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 10762, Aug.
• Griffith, Rachel & Smith, Kate & Krol, Michal, 2015, "Store Brands and the Role of Advertising," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 10877, Oct.
• Lukáš Vartiak, 2015, "Social marketing as a powerful motivational tool for behavioral change," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 4, pages 34-46.
• Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR, 2015, "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need," Journal of Social and Administrative Sciences, EconSciences Journals, volume 2, issue 3, pages 108-131, September.
• Pedja Ašanin Gole, 2015, "Družbena odgovornost prakse odnosov z javnostmi za vključevanje deležnikov," Journal of Innovative Business and Management, DOBA Faculty, volume 7, issue 2.
• Munawwer Husain, 2015, "The Role of Brand Loyalty: The Case Study of Telekom Malaysia," International Review of Management and Marketing, Econjournals, volume 5, issue 3, pages 173-179.
• Schlosser, Rainer, 2015, "Dynamic pricing and advertising of perishable products with inventory holding costs," Journal of Economic Dynamics and Control, Elsevier, volume 57, issue C, pages 163-181, DOI: 10.1016/j.jedc.2015.05.017.
• Lambertini, Luca & Zaccour, Georges, 2015, "Inverted-U aggregate investment curves in a dynamic game of advertising," Economics Letters, Elsevier, volume 132, issue C, pages 34-38, DOI: 10.1016/j.econlet.2015.04.010.
• Brekke, Kjell Arne & Nilssen, Tore, 2015, "Media competition enhances new-product entry: On the market for fake observations," Information Economics and Policy, Elsevier, volume 31, issue C, pages 59-66, DOI: 10.1016/j.infoecopol.2015.03.001.
• Ortegón Cortázar, Leonardo & Royo Vela, Marcelo, 2015, "Brand image and lexicographic analysis: an application to shopping malls," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Mira Rakic, Beba Rakic, 2015, "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-04, Jan.
• Slavomir Miletic, Djuro Djurovic, 2015, "Improving Enterprise Interests Through The Process Of Business Communication," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2015-01, Mar.
• Clara Benevolo & Elena Morchio, 2015, "La qualit? della comunicazione via web per la promozione del turismo nautico," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, volume 2015, issue 2, pages 291-313.
• Leonard I. Nakamura & Rachel Soloveichik, 2015, "Valuing “free” media across countries in GDP," Working Papers, Federal Reserve Bank of Philadelphia, number 15-25, Jul.
• Christian Dianoux & Jean-Luc Herrmann & Ridha Chakroun & Sandrine Heitz-Spahn, 2015, "Comparative versus Noncomparative Sales Pitches: Impact on New Product Buying Behaviors and Moderating Role of Buyer-Seller Relationship," Post-Print, HAL, number hal-01370234, DOI: 10.19030/jabr.v31i4.9333.
• Charles Angelucci & Julia Cage, 2015, "Newspapers in Times of Low Advertising Revenues," Working Papers, HAL, number hal-01173957, Jan.
• Lagin, Madelen & Gebert-Persson, Sabine, 2015, "Defining the links between retail price strategies and price tactics," HUI Working Papers, HUI Research, number 110, Mar.
• Mariia I. Okuneva & Dmitriy B. Potapov, 2015, "The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment," HSE Working papers, National Research University Higher School of Economics, number WP BRP 47/MAN/2015.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015, "Marketers, challenged to meeting digital priorities," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 4, pages 07-14, December.
• PURCAREA, Theodor, 2015, "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 4, pages 28-35, December.
• Alexander Nagel & Philipp Sandner, 2015, "Evaluation Of New Generic Top Level Domains From A Brand And A Trademark Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 93-112.
• Luding Tong, 2015, "The Young And The Restless: Grappling With The Young Chinese Consumer Mindset," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 6, issue 2, pages 21-33.
• Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra González Martinez & Viridiana Macias Vargas, 2015, "Aqua-Agricultural Production: Creation And Implementation Of A Marketing Plan Produccion Acua-Agricola: Creaciã“N E Implementacion De Un Plan De Mercadeo," Revista Global de Negocios, The Institute for Business and Finance Research, volume 3, issue 4, pages 99-115.
• Carmen Elisa Lerma Cruz, 2015, "Analysis Of The Marketing Experience Strategies Implemented By Chothing Brands In Two Shopping Center In Cali City, Analisis De Las Estrategias De Mercadeo De La Experiencia Implementadas Por Marcas De Prendas De Vestir, En Dos Centros Comerciales De," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 6, pages 107-119.
• Viorica JELEV, 2015, "Innovation in Communication into a Digital World," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 2, issue 1, pages 172-179, December.
• Fehmi AZEMI & Krenar BINAKU, 2015, "Examining the Impact of Trust, Satisfaction and Service Qualityon Consumer E-Loyalty," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 2, issue 1, pages 5-13, December.
• Manuela EPURE & Ana Maria MIHALI & Raluca CRETOIU, 2015, "Gender in Advertisements. Male/Female Perception of one Controversial Romanian Antismoking Ad," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 2, issue 1, pages 64-69, December.
• Noel Murray & Ajay Manrai & Lalita Manrai, 2015, "Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 14, issue 1, pages 7-22, June.
• Bertrand Le Galic & Myriam Nourry & Claudio Pirrone, 2015, "Can TV programs improve the competitiveness of european seafood products?Exploratory results from the success project," 2015 EAFE (European Association of Fisheries Economists) Conference Papers, Nisea, number 012.
• Miguel González-Maestre & Francisco Martínez-Sánchez, 2015, "Quality choice and advertising regulation in broadcasting markets," Journal of Economics, Springer, volume 114, issue 2, pages 107-126, March, DOI: 10.1007/s00712-013-0383-z.
• Nelson Sá, 2015, "Market concentration and persuasive advertising: a theoretical approach," Journal of Economics, Springer, volume 114, issue 2, pages 127-151, March, DOI: 10.1007/s00712-013-0387-8.
• Randall Lewis & Dan Nguyen, 2015, "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 2, pages 93-115, June, DOI: 10.1007/s11129-015-9155-0.
• Randall Lewis & Dan Nguyen, 2015, "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 2, pages 93-115, June, DOI: 10.1007/s11129-015-9155-0.
• Navdeep S. Sahni, 2015, "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 3, pages 203-247, September, DOI: 10.1007/s11129-015-9159-9.
• Navdeep Sahni, 2015, "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 3, pages 203-247, September, DOI: 10.1007/s11129-015-9159-9.
• Shrihari Sridhar & Srinivasaraghavan Sriram, 2015, "Is online newspaper advertising cannibalizing print advertising?," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 4, pages 283-318, December, DOI: 10.1007/s11129-015-9160-3.
• Shrihari Sridhar & Srinivasaraghavan Sriram, 2015, "Is online newspaper advertising cannibalizing print advertising?," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 4, pages 283-318, December, DOI: 10.1007/s11129-015-9160-3.
• Andreea Ana-Maria Alexe, 2015, "The Relationship between Constituent Power And National Sovereignty. Some Theoretical Considerations," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 1, pages 28-32, March.
• Mirela Catalina Turkes, 2015, "Structure Evaluation of Credit to Households from Romania During 2013-2014 Using Anova: Two-Factor with Replication," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 2, pages 176-181, June.
• Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2015, "Advertising of Mamaia," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 3, pages 119-122, September.
• Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2015, "New Pilgrimage Destination in Romania-the Tomb of Father Arsenie Boca at Prislop Monastery," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 3, pages 151-153, September.
• Mirela Catalina Turkes, 2015, "Card Payments in Romania – a Slow Transition From Cash to Card," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 3, pages 228-238, September.
• Mirela Catalina Turkes, 2015, "The Influence of Strategic Alternatives on the Increasing Level Value of the Term Deposits," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 1, pages 82-90, March.
• Mirela Catalina Turkes, 2015, "The Ratio Evolution Analysis of the Non-Performing Loans Obtained by the Credit Institutions in Romania during the Period 2007-2015," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 2, pages 151-159, June.
• Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR, 2015, "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need," Journal of Social and Administrative Sciences, KSP Journals, volume 2, issue 3, pages 108-131, September.
• Tom van Bommel & Cormac O’Dwyer & Tim W. M. Zuidgeest & Fenna H. Poletiek, 2015, "When the reaper becomes a salesman: The influence of terror management on product preferences," Journal of Economic and Financial Studies (JEFS), LAR Center Press, volume 3, issue 5, pages 33-42, October.
• Jana Rybanská, 2015, "Selected Personality Characteristics as Predictors of Emotional Consumer Behaviour," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 1, issue 2, pages 128-136, DOI: 10.11118/ejobsat.v1i2.26.
• Davydov, D. & Izmalkov, S. & Smirnov, A., 2015, "Sponsored-Search Auctions: Empirical and Experimental Works," Journal of the New Economic Association, New Economic Association, volume 28, issue 4, pages 56-73.
• Anindya Ghose & Vilma Todri, 2015, "Towards a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior," Working Papers, NET Institute, number 15-15, Oct.
• Acatrinei Carmen, 2015, "Remarks About Online Advertising - A Qualitative Research Among Romanian Professionals," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1201-1206, July.
• Iva Buljabasic, 2015, "Impact Of Unconventional Advertising On Performance Of Cultural Institutions In City Of Osijek," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 11, pages 1097-1105.
• Randall A. Lewis & Justin M. Rao, 2015, "The Unfavorable Economics of Measuring the Returns to Advertising," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 130, issue 4, pages 1941-1973.
• Popovici Veronica & Muhcina Silvia, 2015, "An Overview of Millennials’ Coming of Age. The Emergence of Generation Y and its Underlying and Consequential Socio-Economic Aspects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 341-346, May.
• Benedetto Molinari & Francesco Turino, 2015, "Advertising and Aggregate Consumption: A Bayesian DSGE Assessment," Working Papers, Universidad Pablo de Olavide, Department of Economics, number 15.02, Mar.
• Tariq Mahmood, 2015, "Mediating Effect of Advertising Expenditure on Labour Productivity - A Case of Manufacturing Industries in Pakistan," The Pakistan Development Review, Pakistan Institute of Development Economics, volume 54, issue 1, pages 1-15.
• Ahmed, Jubayer, 2015, "You Are What You Consume," MPRA Paper, University Library of Munich, Germany, number 64806, May.
• Sobolevsky, Alexandr, 2015, "Реклама В Мобильных Приложениях
  [Advertising on mobile applications]," MPRA Paper, University Library of Munich, Germany, number 64942, Jun, revised 2015.
• Malhotra, Deepika, 2015, "Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing," MPRA Paper, University Library of Munich, Germany, number 66405, Aug.
• James, Waters, 2015, "Do vegetarian marketing campaigns promote a vegan diet?," MPRA Paper, University Library of Munich, Germany, number 66737, Sep.
• Rhodes, Andrew & Wilson, Chris M, 2015, "False Advertising," MPRA Paper, University Library of Munich, Germany, number 68869, Dec.
• Markéta Lhotáková & Květa Olšanová, 2015, "Top Level Results of a Study of Czech Households' Awareness of the Food Advertising Industry's Self-Regulation Related to Children," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 2, pages 48-59, DOI: 10.18267/j.cebr.126.
• TANASE, George Cosmin, 2015, "Advertising Campaign: Building Creative Ideas," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 1, pages 36-40, March.
• TANASE, George Cosmin, 2015, "Marketing the Business Online with Youtube: The Future is Now," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 4, pages 26-29, December.
• PURCAREA, Theodor, 2015, "Challenges of the modern retail trade," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 4, pages 30-37, December.
• Michaela Janska, 2015, "The Influence of Communication Mixture on Seniors' Purchase Behavior," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 10, issue 2, pages 49-57, December.
• Greffion, Jérôme & Breda, Thomas, 2015, "Façonner la prescription, influencer les médecins," Revue de la Régulation - Capitalisme, institutions, pouvoirs, Association Recherche et Régulation, volume 17.
• Eleonora Mihaela Constantinescu & Gheorghe Marinescu, 2015, "Some Developments in Direct Marketing," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 4, issue 2, pages 51-56, August.
• Mehmet Nejat ÖZÜPEK & Murat KOÇY???T & Murat ERDO?DU, 2015, "Measurement of the Relationship Between Service Quality and Brand Loyalty with Structural Equation Modeling: A Research on Users of Smartphone Brands," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2804912, Oct.
• Helena Sofia Rodrigues & Manuel Fonseca & Paulo Ribeiro Cardoso, 2015, "The perception of road safety communication campaigns: the gender influence," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3005428, Oct.
• Helena Sofia Rodrigues & Manuel José Fonseca & Paulo Ribeiro Cardoso, 2015, "The effect of drivers gender on the perception of Portuguese road safety communication campaigns," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 3, issue 4, pages 104-123, November.
• Aleksandra Korzeniowska, 2015, "Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 2, pages 33-48.
• Viorica Jelev, 2015, "The Future of Education into a Digital World," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 4, issue 4, pages 6-14, December.
• Rocco Ciciretti & Iftekhar Hasan & Maya Waisman, 2015, "Distribution strategy and movie performance: an empirical note," Eurasian Economic Review, Springer;Eurasia Business and Economics Society, volume 5, issue 1, pages 179-187, June, DOI: 10.1007/s40822-015-0023-8.
• Margarita Išoraitė, 2015, "Entrepreneuship and blog marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 2, issue 3, pages 171-178, March, DOI: 10.9770/jesi.2014.2.3(6).
• Margarita Išoraitė, 2015, "Coupons as effective and innovative marketing tool," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 3, issue 1, pages 104-113, September, DOI: 10.9770/jesi.2015.3.1(9).
• Margarita Išoraitė, 2015, "Analysis of marketing mix: Nivea case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 3, issue 2, pages 173-185, December, DOI: 10.9770/jesi.2015.3.2(5).
• Iqbal A. Syed, 2015, "Sales Spotter: An Algorithm to Identify Sale Prices in Point-of-Sale Data," Discussion Papers, School of Economics, The University of New South Wales, number 2015-13, Jun.
• Ivaldi, Marc & Zhang, Jiekai, 2015, "Advertising competition in the French free-to-air television broadcasting industry," TSE Working Papers, Toulouse School of Economics (TSE), number 15-578, May, revised Apr 2018.
• Rhodes, Andrew & Wilson, Chris, 2015, "False Advertising," TSE Working Papers, Toulouse School of Economics (TSE), number 15-614, Dec, revised Oct 2017.
• Nikolas Tsakas, 2015, "Optimal influence under observational learning," University of Cyprus Working Papers in Economics, University of Cyprus Department of Economics, number 10-2015, Dec.
• Nikolas Tsakas, 2015, "Diffusion by imitation: The importance of targeting agents," University of Cyprus Working Papers in Economics, University of Cyprus Department of Economics, number 11-2015, Dec.
• Maarten C. W. Janssen & Mariya Teteryatnikova, 2015, "On the Positive Role of Negative Political Campaigning," Vienna Economics Papers, University of Vienna, Department of Economics, number vie1506, May.
• Thomas Blake & Chris Nosko & Steven Tadelis, 2015, "Consumer Heterogeneity and Paid Search Effectiveness: A Large‐Scale Field Experiment," Econometrica, Econometric Society, volume 83, issue , pages 155-174, January.
• Luiz Moutinho & Kun-Huang Huarng (ed.), 2015, "Quantitative Modelling in Marketing and Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9657, ISBN: ARRAY(0x636afe90), September.
• Wayne S DeSarbo & Sunghoon Kim, 2015, "A Review Of The Major Multidimensional Scaling Models For The Analysis Of Preference/Dominance Data In Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Parikshat S Manhas & Ajay K Manrai & Lalita A Manrai & Ramjit, 2015, "Role Of Structural Equation Modelling In Theory Testing And Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Joaquín Aldás-Manzano, 2015, "Partial Least Squares Path Modelling In Marketing And Management Research: An Annotated Application," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Graeme D Hutcheson, 2015, "Statistical Model Selection," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva, 2015, "Artificial Neural Networks And Structural Equation Modelling: An Empirical Comparison To Evaluate Business Customer Loyalty," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva, 2015, "The Application Of Nn To Management Problems," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Stephen Hurley & Luiz Moutinho, 2015, "Meta-Heuristics In Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yu-Lan Lee & Ming-leih Wu & Chunti Su, 2015, "Non-Parametric Test With Fuzzy Data And Its Applications In The Performance Evaluation Of Customer Capital," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Berlin Wu & Mei Fen Liu, 2015, "Too Much Ado About Nothing? Fuzzy Measurement Of Job Stress For School Leaders," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yingwan Wu & Simon Fong & Suash Deb & Thomas Hanne, 2015, "Interactive Virtual Platform For Shopping Furniture Based On Unity 3d," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Malcolm J Beynon & Aoife McDermott & Mary A Keating, 2015, "Qualitative Comparison Analysis: An Example Analysis Of Clinical Directorates And Resource Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Mladen Sokele, 2015, "Growth Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yun Li & Luiz Moutinho & Kwaku K Opong & Yang Pang, 2015, "Bayesian Prediction With Linear Dynamic Model: Principle And Application," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Malcolm J Beynon & Harry Barton, 2015, "Promethee: Technical Details And Developments, And Its Role In Performance Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Armando B Mendes & Luís Cavique & Jorge MA Santos, 2015, "Data Mining Process Models: A Roadmap For Knowledge Discovery," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Thomas Hanne & Suash Deb & Simon Fong, 2015, "Metaheuristics In Logistics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Pedro Godinho & Luiz Moutinho & Manuela Silva, 2015, "A Model For Optimising Earned Attention In Social Media Based On A Memetic Algorithm," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yan Zhuang & Hang Yang, 2015, "Stream-Based Classification For Social Network Recommendation Systems," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Luís Cavique & Armando B Mendes & Jorge MA Santos, 2015, "Clique Communities In Social Networks," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Iola Pinto & Margarida GMS Cardoso, 2015, "Measuring The Effects Of Marketing Actions: The Role Of Matching Methodologies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Jorge Santos & Armando B Mendes & Luís Cavique & Magdalena Kapelko, 2015, "Mathematical Programming Applied To Benchmarking In Economics And Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Focke, Florens & Ruenzi, Stefan & Ungeheuer, Michael, 2015, "Advertising, Attention, and Financial Markets," VfS Annual Conference 2015 (Muenster): Economic Development - Theory and Policy, Verein für Socialpolitik / German Economic Association, number 113032.
• Gregory S. Crawford, 2015, "The economics of television and online video markets," ECON - Working Papers, Department of Economics - University of Zurich, number 197, Jun.
• He, Xi & Lopez, Rigoberto A. & Liu, Yizao, 2015, "Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry," Working Papers, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy, number 37, Jul.

2014

• Erik Strøjer Madsen & Yanqing Wu, 2014, "Globalization of Brewing and Economies of Scale," Economics Working Papers, Department of Economics and Business Economics, Aarhus University, number 2014-23, Oct.
• Matthew Gentzkow, 2014, "Trading Dollars for Dollars: The Price of Attention Online and Offline," American Economic Review, American Economic Association, volume 104, issue 5, pages 481-488, May.
• Craig L. Garthwaite, 2014, "Demand Spillovers, Combative Advertising, and Celebrity Endorsements," American Economic Journal: Applied Economics, American Economic Association, volume 6, issue 2, pages 76-104, April.
• Przemys?aw Jeziorski, 2014, "Effects of Mergers in Two-Sided Markets: The US Radio Industry," American Economic Journal: Microeconomics, American Economic Association, volume 6, issue 4, pages 35-73, November.
• Gabriel Cristian Sabou & Puiu Nistoreanu & Denisa Vlad, 2014, "The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue Special 8, pages 1279-1279, August.
• Huang, Lu & Liu, Yizao, 2014, "The Dynamics of Brand Value in the Carbonated Soft Drinks Industry," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota, Agricultural and Applied Economics Association, number 172389, DOI: 10.22004/ag.econ.172389.
• Zheng, Yuqing & Zhen, Chen & Nonnemaker, James & Dench, Daniel, 2014, "U.S. Demand for Tobacco Products in a System Framework," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota, Agricultural and Applied Economics Association, number 174110, DOI: 10.22004/ag.econ.174110.
• Salai, Suzana & Sudarević, Tomislav & Đokić, Nenad & Pupovac, Ljubomir, 2014, "Marketing Research For Choosing The Promotional Message Content For Domestic Organic Products," Economics of Agriculture, Institute of Agricultural Economics, volume 61, issue 2, pages 1-15, June, DOI: 10.22004/ag.econ.175297.
• Đokić, Ines & Đokić, Nenad & Pavlović, Nataša & Kovač Žnideršić, Ružica, 2014, "Promotion Of Organic Food In Serbia: Implications From Organic Food Consumers’ Profile Research," Economics of Agriculture, Institute of Agricultural Economics, volume 61, issue 4, pages 1-13, December, DOI: 10.22004/ag.econ.196617.
• Barnes, James N. & Hood, Ken & Gallardo, Roberto, 2014, "The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162500, Jan, DOI: 10.22004/ag.econ.162500.
• Salois, Matthew J. & Reilly, Amber, 2014, "Millennial Parents and the Effectiveness of Generic Advertising for 100% Orange Juice," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162592, Jan, DOI: 10.22004/ag.econ.162592.
• Phd.Lecturer Nicoleta DOSPINESCU & Assist.Ec. Madalina LIVEDEANU, 2014, "“Word Of Mouth” And Clothing Brands - Promoting Instruments In Social Media," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 23, pages 83-94, November.
• LucreÅ£ia Mariana Constantinescu & Irina Tănăsescu, 2014, "Online Advertising - An Informational & Communication Space For The Enterprise," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 16, pages 1-7.
• Monica Patrut, 2014, "Why Don’T You Come Over? – A Different Way To Promote Romania," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Lumini?a Zait, 2014, "The Influence Of Formal Communication In The Process Of Accessing European Funds," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Bogdan Nichifor, 2014, "Global Advertising Market – The Dynamics Of The Last Decade," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Artem A. Eremin, 2014, "The Effect of Advertising on Economic Growth in the USA from a New Methodological Perspective," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 3-14.
• Heiko Karle & Martin Peitz, 2014, "Competition under consumer loss aversion," RAND Journal of Economics, RAND Corporation, volume 45, issue 1, pages 1-31, March.
• L. Lambertini & G. Zaccour, 2014, "Inverted-U aggregate investment curves in a dynamic game of advertising," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number wp954, Jul.
• Muhammad Zeeshan, ZAFAR, 2014, "Consumer Age Influence On Food Label Reading Habit," Management Strategies Journal, Constantin Brancoveanu University, volume 25, issue 3, pages 26-30.
• Carmen, IORDACHE & Alexandrina, SARBU, 2014, "The Analysis Of Tourist Consumer'S Perception On The Importance Of Commercial In Tourism," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 679-689.
• Cristian, MOROZAN & Mihaela, ASANDEI, 2014, "Particulars Of Promoting In The Social Media," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 711-717.
• Tobias Kretschmer & Christian Peukert, 2014, "Video killed the radio star? Evidence from YouTube and iTunes," CentrePiece - The magazine for economic performance, Centre for Economic Performance, LSE, number 431, Oct.
• Tobias Kretschmer & Christian Peukert, 2014, "Video Killed the Radio Star? Online Music Videos and Digital Music Sales," CEP Discussion Papers, Centre for Economic Performance, LSE, number dp1265, Apr.
• Dirk Bergemann & Alessandro Bonatti, 2014, "Selling Cookies," Levine's Working Paper Archive, David K. Levine, number 786969000000000909, Feb.
• Camelia PAVEL, 2014, "Advertising As Mean Of Manipulation Of People," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 193-200, April.
• Sorin TERCHILĂ, 2014, "The activity of mass media companies from United States of America. The impact generated in economic, social and politic systems," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 254-262, April.
• Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU, 2014, "Modelling The Influence Of Online Marketing Communication On Behavioural Intentions," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 245-253, November.
• Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU, 2014, "The Impact Of Origin On Creating A Cult Brand: The Case Of Apple," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 123-134, April.
• Alexandra Elena POȘTOACĂ & Dorian – Laurențiu FLOREA, 2014, "Tv Media Analysis For Banking Category (2012)," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 470-479, April.
• Cristina Petronela SIMION & Cătălina Monica ALEXE & Gheorghe MILITARU, 2014, "Brand Development - A Way To Overcome The Crisis," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 548-553, April.
• Alexandra Elena M. POȘTOACĂ, 2014, "Media Analysis For Financial Category (2013)," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 331-338, July.
• Alexandra IOANID & Petruta MIHAI & Gheorghe MILITARU, 2014, "Integrating Country-Specific Culture In The Branding Strategy For Building Global Success," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 355-358, November.
• Ignacio Javier Cruz Rodríguez, 2014, "Economías de escala publicitarias en grandes empresas en México 2008-2011," Estudios Gerenciales, Universidad Icesi.
• Alejandro Alvarado Herrera & Judith Cavazos Arroyo & Rub�n V�zquez Charolet, 2014, "Efectos de los emplazamientos de marca real y enmascarada en el comportamiento del consumidor: un experimento exploratorio," Estudios Gerenciales, Universidad Icesi.
• Ewa Jaska & Agnieszka Werenowska, 2014, "The use of social media in communication and branding," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 13, issue 1, pages 47-58, March, DOI: 10.12775/EiP.2014.004.
• Griffith, Rachel & Dubois, Pierre & O'Connell, Martin, 2014, "The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 9942, Apr.
• Nikolas Tsakas, 2014, "Diffusion by imitation: the importance of targeting agents," Gecomplexity Discussion Paper Series, Action IS1104 "The EU in the new complex geography of economic systems: models, tools and policy evaluation", number 3, Nov, revised Nov 2014.
• Nikolas Tsakas, 2014, "Optimal influence under observational learning," Gecomplexity Discussion Paper Series, Action IS1104 "The EU in the new complex geography of economic systems: models, tools and policy evaluation", number 4, Nov, revised Nov 2014.
• K. Sudhir & Subroto Roy & Mathew Cherian, 2014, "Do Sympathy Biases Induce Charitable Giving" The Effects of Advertising Content," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1940, Mar, revised Jan 2016.