Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2017

• Richard E. Just & Rulon D. Pope, 2017, "The many conditions under which monopolistic advertising can differ from the social optimum," Journal of Economics and Finance, Springer;Academy of Economics and Finance, volume 41, issue 3, pages 421-440, July, DOI: 10.1007/s12197-016-9360-z.
• Mariusz Górajski & Dominika Machowska, 2017, "Optimal double control problem for a PDE model of goodwill dynamics," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), volume 85, issue 3, pages 425-452, June, DOI: 10.1007/s00186-017-0577-1.
• Chencheng Fang & Jiantong Zhang & Wei Qiu, 2017, "Online classified advertising: a review and bibliometric analysis," Scientometrics, Springer;Akadémiai Kiadó, volume 113, issue 3, pages 1481-1511, December, DOI: 10.1007/s11192-017-2524-6.
• Taiji HARASHIMA, 2017, "The Mechanism behind Product Differentiation An Economic Model," Journal of Advanced Research in Management, ASERS Publishing, volume 8, issue 2, pages 95-111.
• Jenny - Maria Åström & Karim Carroum Sanz & Sofia Lena Hagström & Andreu Safont Bagué & João Pedro Teles Estima, 2017, "David against Goliath - How creative communication helps small advertising agencies survive in a market led by giant agencies," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 10, issue 3, pages 18-46, September.
• Suppliet, Moritz, 2017, "Umbrella Branding in Pharmaceutical Markets," Discussion Paper, Tilburg University, Center for Economic Research, number 2017-033.
• Suppliet, Moritz, 2017, "Umbrella Branding in Pharmaceutical Markets," Discussion Paper, Tilburg University, Tilburg Law and Economic Center, number 2017-034.
• Suppliet, Moritz, 2017, "Umbrella Branding in Pharmaceutical Markets," Other publications TiSEM, Tilburg University, School of Economics and Management, number 6ee607fc-8602-4270-a076-3.
• Suppliet, Moritz, 2017, "Umbrella Branding in Pharmaceutical Markets," Other publications TiSEM, Tilburg University, School of Economics and Management, number be3f3c38-5e39-4a67-af57-8.
• Andrew Rhodes & Chris M. Wilson, 2017, "False Advertising," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP), Centre for Competition Policy, University of East Anglia, Norwich, UK., number 2015-13v3, Oct.
• Oghenenyerhovwo Rita Inoni, 2017, "Impact of Product Attributes and Advertisement on Consumer Buying Behaviour of Instant Noodles," Business & Management Compass, University of Economics Varna, issue 4, pages 393-413.
• Pilelienė Lina & Grigaliūnaitė Viktorija, 2017, "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business, Paradigm, volume 64, issue s1, pages 1-13, December, DOI: 10.1515/saeb-2017-0036.
• Dębski Maciej & Krawczyk Adriana, 2017, "Competitiveness of Family Tourist Micro-Enterprises as an Element of Tourist Destination Product," Journal of Intercultural Management, Paradigm, volume 9, issue 4, pages 59-76, December, DOI: 10.1515/joim-2017-0021.
• Yuqing Zheng & Chen Zhen & Daniel Dench & James M. Nonnemaker, 2017, "U.S. Demand for Tobacco Products in a System Framework," Health Economics, John Wiley & Sons, Ltd., volume 26, issue 8, pages 1067-1086, August, DOI: 10.1002/hec.3384.
• Imran Anwar Mir, 2017, "Impact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratification Perspective," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 20, issue 1, pages 19-47, May.
• Litfin, Thorsten & Teckert, Özlem & Lamberz, Julia, 2017, "The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017".
• Sheeraz, Muhammad & Tanweer, Mariam & Khan, Kanwal Iqbal & Mahmood, Shahid, 2017, "Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 37, issue 2, pages 593-607.
• Rhodes, Andrew & Wilson, Chris, 2017, "False Advertising," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 128476.
• Batikas, Michail & Claussen, Jörg & Peukert, Christian, 2017, "Follow The Money: Piracy and Online Advertising," 28th European Regional ITS Conference, Passau 2017, International Telecommunications Society (ITS), number 169448.

2016

• Olga PERCINSCHI & Igor YEGOROV & Olga DIACOV, 2016, "Particularities Of Place Branding In The European Countries," Economy and Sociology, The Journal Economy and Sociology, issue 1, pages 57-62.
• Nick Arnosti & Marissa Beck & Paul Milgrom, 2016, "Adverse Selection and Auction Design for Internet Display Advertising," American Economic Review, American Economic Association, volume 106, issue 10, pages 2852-2866, October.
• Jonathan Zinman & Eric Zitzewitz, 2016, "Wintertime for Deceptive Advertising?," American Economic Journal: Applied Economics, American Economic Association, volume 8, issue 1, pages 177-192, January.
• Andre Boik, 2016, "Intermediaries in Two-Sided Markets: An Empirical Analysis of the US Cable Television Industry," American Economic Journal: Microeconomics, American Economic Association, volume 8, issue 1, pages 256-282, February.
• Alexandre de Cornière, 2016, "Search Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 8, issue 3, pages 156-188, August.
• Attila Ambrus & Emilio Calvano & Markus Reisinger, 2016, "Either or Both Competition: A "Two-Sided" Theory of Advertising with Overlapping Viewerships," American Economic Journal: Microeconomics, American Economic Association, volume 8, issue 3, pages 189-222, August.
• Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016, "The Economics of Privacy," Journal of Economic Literature, American Economic Association, volume 54, issue 2, pages 442-492, June.
• Andreea Fortuna ?chiopu & Ana Mihaela Padurean & Madalina Lavinia ?ala & Ana-Maria Nica, 2016, "The Influence of New Technologies on Tourism Consumption Behavior of the Millennials," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 18, issue S10, pages 829-829, November.
• Dilyana Yaneva & Vyara Kyurova, 2016, "Trade Business Communication Policy," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 2, issue 1, pages 23-30, July.
• Viktorija Grigaliūnaitė & Lina Pilelienė, 2016, "Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 80-89, September.
• Lina Pilelienė & Viktorija Grigaliūnaite, 2016, "Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 90-99, September.
• He, Xi & Lopez, Rigoberto, 2016, "Do Firms Price and Advertise to Maximize Profits? Evidence from U.S. Food Industries," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts, Agricultural and Applied Economics Association, number 235436, DOI: 10.22004/ag.econ.235436.
• Higgins, Lindsey M. & Silva, Andres & Parada, Ignacio F., 2016, "Impact of Child-Directed TV Food Advertising Regulations on Pocket Money Allowances," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts, Agricultural and Applied Economics Association, number 236128, DOI: 10.22004/ag.econ.236128.
• Aborisade, Olumide & Carpio, Carlos E. & Mathews, Leah & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, undated, "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas, Southern Agricultural Economics Association, number 230094, DOI: 10.22004/ag.econ.230094.
• Vega-Zamora, Manuela & Gutierrez-Salcedo, Maria & Torres-Ruiz, Francisco Jose, 2016, "Communication campaigns: effects of different messages on the willingness to purchase organic olive oil," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 244, pages 1-36, DOI: 10.22004/ag.econ.249673.
• Rafal Michalski & Jerzy Grobelny, 2016, "An eye tracking based examination of visual attention during pairwise comparisons of a digital product’s package," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/16/14, Dec, DOI: 10.1007/978-3-319-40250-5_41.
• Rafal Michalski & Jerzy Grobelny, 2016, "The effects of background color, shape and dimensionality on purchase intentions in a digital product presentation," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/16/15, Dec, DOI: 10.1007/978-3-319-40238-3_45.
• Jasmina Dlacic & Iva Ribaric & Mateja Barna, 2016, "Arousing Consumer Emotions: The Impact Of The Product Category," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 25, issue 1, pages 47-72, june.
• Tsvetelina Nedialkova-Shtereva, 2016, "Characteristic features in setting up the marketing mix, position and segments of the banking sector," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 103-119.
• Leonard Nakamura & Jon Samuels & Rachel Soloveichik, 2016, "Valuing Free Media in GDP: An Experimental Approach," BEA Working Papers, Bureau of Economic Analysis, number 0133, Jun.
• Simon P. Anderson & Federico Ciliberto & Jura Liaukonyte & Régis Renault, 2016, "Push-me pull-you: comparative advertising in the OTC analgesics industry," RAND Journal of Economics, RAND Corporation, volume 47, issue 4, pages 1029-1056, November.
• Hartmut Egger & Josef Falkinger, 2016, "Limited Consumer Attention in International Trade," Review of International Economics, Wiley Blackwell, volume 24, issue 5, pages 1096-1128, November.
• Michaela Jánská & Petra Olšová, 2016, "Influence of segmentation factors on leaflet distribution," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 19, issue 1, pages 20-29, DOI: 10.1515/acta-2016-0007.
• Yamagishi Atsushi, 2016, "Consumers’ Misevaluation and Public Promotion," The B.E. Journal of Economic Analysis & Policy, De Gruyter, volume 16, issue 4, pages 1-5, October, DOI: 10.1515/bejeap-2016-0141.
• Villas-Boas, Sofia B & Carrera, Mariana, 2016, "Generic aversion and observational learning in the over-the-counter drug market," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series, Department of Agricultural & Resource Economics, UC Berkeley, number qt0q03b5f2, Oct.
• Vincenzo Galasso & Tommaso Nannicini, 2016, "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," CESifo Working Paper Series, CESifo, number 5868.
• Stefan-Dragoş CÎRSTEA & Calin MOLDOVAN TESELIOS, 2016, "Influence Of Advertising On The Way Of Action In The Acquisition Of Over-The-Counter Drugs," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 37, pages 321-329, December.
• Muhammad Fahid MUQADDAS & Ishtiaq AHMAD, 2016, "Determinants Of Brand Equity: An Empirical Study Of It Industry," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 555-560, December.
• Germán Rodríguez Escobar, 2016, "Propuesta para el desarrollo de mercadeo turístico para la sabana centro de Cundinamarca," Revista Equidad y Desarrollo, Universidad de la Salle, issue 25, pages 225-244, DOI: 10.19052/ed.3728.
• Galasso, Vincenzo & Nannicini, Tommaso, 2016, "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," CEPR Discussion Papers, Centre for Economic Policy Research, number 11238, Apr.
• Dubois, Pierre & Griffith, Rachel & O'Connell, Martin, 2016, "The effects of banning advertising in junk food markets," CEPR Discussion Papers, Centre for Economic Policy Research, number 11316, Jun.
• Angelucci, Charles & Cage, Julia, 2016, "Newspapers in Times of Low Advertising Revenues," CEPR Discussion Papers, Centre for Economic Policy Research, number 11414, Jul.
• Armstrong, Mark, 2016, "Ordered Consumer Search," CEPR Discussion Papers, Centre for Economic Policy Research, number 11566, Oct.
• Bronnenberg, Bart & Dube, Jean-Pierre, 2016, "The Formation of Consumer Brand Preferences," CEPR Discussion Papers, Centre for Economic Policy Research, number 11648, Nov.
• Anderson, Simon & Renault, Régis, 2016, "Firm pricing with consumer search," CEPR Discussion Papers, Centre for Economic Policy Research, number 11723, Dec.
• Asmaa Bassam El MANSOURY, 2016, "A Proposed Conceptual Model for Online Car Purchase Intention," Journal of Social and Administrative Sciences, EconSciences Journals, volume 3, issue 3, pages 245-247, September.
• Tina Vukasović & Henrik Söke, 2016, "Izhodišča za pripravo spletne oglaševalske akcije," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 8, issue 2.
• Vanhuele, Marc & Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba, 2016, "Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories," HEC Research Papers Series, HEC Paris, number 1153, May.
• Abraham Gyamfi Ababio & Emmanuel Erastus Yamoah, 2016, "Effect of Advertising on the Brand Loyalty of Cosmetic Products among College Students," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 1, pages 11-15.
• See Kwong Goh & Nan Jiang & Pei Leng Tee, 2016, "The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 3, pages 436-441.
• F. Diana-Rose & M. A. Zariyawati & K. Norazlina & M. N. Annuar & O. Manisah, 2016, "Consumers’ Purchasing Decision towards Food Products of Small and Medium Enterprises," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 4, pages 836-842.
• Sumit Chaturvedi & Sachin Gupta & Devendra Singh Hada, 2016, "Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan," International Review of Management and Marketing, International Review of Management and Marketing, volume 6, issue 4, pages 935-943.
• Oana Mihaela Jivan, 2016, "The Evolution of the Institution of Divorce in Romania," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 2, issue 1, pages 109-113, October.
• Odette Arhip & Cristian Arhip, 2016, "About The Romanian Way of Branding," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 2, issue 1, pages 65-73, October.
• Schlosser, Rainer, 2016, "Joint stochastic dynamic pricing and advertising with time-dependent demand," Journal of Economic Dynamics and Control, Elsevier, volume 73, issue C, pages 439-452, DOI: 10.1016/j.jedc.2016.10.006.
• McCarthy, Ian M., 2016, "Advertising intensity and welfare in an equilibrium search model," Economics Letters, Elsevier, volume 141, issue C, pages 20-26, DOI: 10.1016/j.econlet.2016.01.022.
• Saak, Alexander E., 2016, "Optimal provision of information about consumption choices in the presence of a cognitive constraint," Economics Letters, Elsevier, volume 145, issue C, pages 25-28, DOI: 10.1016/j.econlet.2016.05.010.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2016, "Inter-firm price coordination in a two-sided market," International Journal of Industrial Organization, Elsevier, volume 44, issue C, pages 101-112, DOI: 10.1016/j.ijindorg.2015.10.010.
• Celik, Levent, 2016, "Competitive provision of tune-ins under common private information," International Journal of Industrial Organization, Elsevier, volume 44, issue C, pages 113-122, DOI: 10.1016/j.ijindorg.2015.10.002.
• Barton, Jared & Castillo, Marco & Petrie, Ragan, 2016, "Negative campaigning, fundraising, and voter turnout: A field experiment," Journal of Economic Behavior & Organization, Elsevier, volume 121, issue C, pages 99-113, DOI: 10.1016/j.jebo.2015.10.007.
• Alderighi, Marco & Bianchi, Carluccio & Lorenzini, Eleonora, 2016, "The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing?," Tourism Management, Elsevier, volume 57, issue C, pages 323-333, DOI: 10.1016/j.tourman.2016.06.016.
• Leonard I. Nakamura & Jon Samuels & Rachel Soloveichik, 2016, "Valuing \"Free\" Media in GDP: An Experimental Approach," Working Papers, Federal Reserve Bank of Philadelphia, number 16-24, Aug.
• Nur Afifah, 2016, "The Influence of Beauty Vlogger's Content on the Purchase Intentions of Local Brands in Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr232, Dec.
• TANASE, Cosmin, 2016, "The Retailers’ Marketing Strategy: Adapting to the fast-evolving environment," Holistic Marketing Management Journal, Holistic Marketing Management, volume 6, issue 3, pages 17-22, September.
• Mary Beth McCabe & Ramon Corona, 2016, "An Empirical Examination Of Facebook Use By Hispanics And Non-Hispanics," Global Journal of Business Research, The Institute for Business and Finance Research, volume 10, issue 3, pages 85-91.
• Mohamed M. Mostafa, 2016, "Do Consumers Recall Products’ Warning Labels? A Meta-Analysi," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 9, issue 1, pages 81-96.
• Galasso, Vincenzo & Nannicini, Tommaso, 2016, "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," IZA Discussion Papers, IZA Network @ LISER, number 9906, Apr.
• Kulsoom Malik & Malik Muhammad Sheheryar Khan, 2016, "Islamic branding and marketing: An insight of consumer perception in Pakistan," Journal of Developing Areas, Tennessee State University, College of Business, volume 50, issue 5, pages 353-362, Special I.
• Syed Mazlan Syed Mat Dom & Hani Suhaila binti Ramli & Audrey Lim Li Chin & Tan Tze Fern, 2016, "Determinants of the effectiveness of celebrity endorsement in advertisement," Journal of Developing Areas, Tennessee State University, College of Business, volume 50, issue 5, pages 525-535, Special I.
• Brett R. Gordon & Wesley R. Hartmann, 2016, "Advertising competition in presidential elections," Quantitative Marketing and Economics (QME), Springer, volume 14, issue 1, pages 1-40, March, DOI: 10.1007/s11129-016-9165-6.
• Mircea Udrescu & Alina Gheorghe, 2016, "Benchmarketing - Fashionable Term Concerning Traditional Processes," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 2, issue 2, pages 100-113, June.
• Asmaa Bassam El MANSOURY, 2016, "A Proposed Conceptual Model for Online Car Purchase Intention," Journal of Social and Administrative Sciences, KSP Journals, volume 3, issue 3, pages 245-247, September.
• Riccardo Ferretti & Francesca Pancotto & Enrico Rubaltelli, 2016, "A test of the Behavioral versus the Rational model of Persuasion in Financial Advertising," Centro Studi di Banca e Finanza (CEFIN) (Center for Studies in Banking and Finance), Universita di Modena e Reggio Emilia, Dipartimento di Economia "Marco Biagi", number 0059, May.
• Bart J. Bronnenberg & Jean-Pierre H. Dubé, 2016, "The Formation of Consumer Brand Preferences," NBER Working Papers, National Bureau of Economic Research, Inc, number 22691, Sep.
• Savica Dimitrieska & Aleksandra Stankovska, 2016, "Profitability Of Children’S Market," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 4, issue 2, pages 256-267.
• Olga PERCINSCHI & Igor YEGOROV & Olga DIACOV, 2016, "Particularities Of Place Branding In The European Countries," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 57-62.
• Hristo Katrandzhiev & Ivo Velinov & Kamelia Radova, 2016, "Rhetorics of Bulgarian Advertising – an Empirical Study of the Use of Rhetorical Figures in Advertising Slogans," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 51-75, January.
• Calin Gurau, 2016, "The Development And Positioning Of The Zaraza Brand," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 567-574, December.
• Popa Adela Laura & Tarca Naiana Nicoleta & Sasu Dinu Vlad, 2016, "An Experiment On Using Online Marketing Tools For Promoting Higher Education Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 588-593, December.
• Mariana Juganaru & Ion Danut Juganaru, 2016, "Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 331-335, July.
• Mark Armstrong, 2016, "Ordered Consumer Search," Economics Series Working Papers, University of Oxford, Department of Economics, number 804, Sep.
• Mohammad Fahmi Al-Zyoud, 2016, "Determinants of emotional regulation among marketing staff in the Jordanian banking sector," Business and Economic Horizons (BEH), Prague Development Center, volume 12, issue 4, pages 186-198, December.
• Anca Jarmila Guţă, 2016, "The Role of the Public Relations Departments in a Management Organization," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 16, issue 1, pages 125-132.
• Galavtina Anna & Zharaya Karyna, 2016, "Этические Аспекты Рекламы В Борьбе За Доверие Потребителей
  [Ethical aspects of advertising in the struggle for consumer confidence]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 5(10), pages 1.12-1.20, May.
• Egorova, Veronika, 2016, "Особенности И Эффективные Методы Партизанского Маркетинга
  [Features and effective methods of guerrilla marketing]," MPRA Paper, University Library of Munich, Germany, number 71161.
• Armstrong, Mark, 2016, "Ordered Consumer Search," MPRA Paper, University Library of Munich, Germany, number 72194, Jun.
• Rhodes, Andrew & Wilson, Chris M, 2016, "False Advertising," MPRA Paper, University Library of Munich, Germany, number 72693, Jul.
• Ali, Mazhar, 2016, "Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products," MPRA Paper, University Library of Munich, Germany, number 72699, Jan.
• Shuja, Komal & Ali, Mazhar & Mehak Anjum, Munazzah & Rahim, Abdul, 2016, "Effectiveness of Animated Spokes Character in Advertising Targeted to Kids," MPRA Paper, University Library of Munich, Germany, number 73362, Aug.
• Batabyal, Amitrajeet & Beladi, Hamid, 2016, "Advertising and Competition for Market Share Between a New Good Producer and a Remanufacturer," MPRA Paper, University Library of Munich, Germany, number 74085, Apr, revised 20 Jun 2016.
• Goslar, Alex, 2016, "Marketing Communication," MPRA Paper, University Library of Munich, Germany, number 85185, Oct.
• Andrea Escobar, 2016, "The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury)," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 2, pages 17-36, DOI: 10.18267/j.cebr.149.
• Petr Král & Martin Machek & Tomáš Karel, 2016, "Comparative Advertising in the Czech Republic: An Empirical Study," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 4, pages 34-46, DOI: 10.18267/j.cebr.165.
• Pavlína Pawlasová, 2016, "Comparison of indicators affecting satisfaction with online group-buying purchases of Generation Y customers in the Czech Republic and Canada," Ekonomika a Management, Prague University of Economics and Business, volume 2016, issue 3.
• TANASE, George, 2016, "The Future of Marketing in 2016: Trends in the New Digital Age," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 2, pages 20-25, July.
• TANASE, George Cosmin, 2016, "The 6C Model of Social Media and Developing a Viral Marketing Campaign," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 7, issue 3, pages 20-25, October.
• Pau Roldan & Laurent Cavenaile, 2016, "Advertising, Innovation and Economic Growth," 2016 Meeting Papers, Society for Economic Dynamics, number 150.
• Benedetto Molinari & Francesco Turino, 2016, "Advertising and Aggregate Consumption: A Bayesian DSGE Assessment," Working Paper series, Rimini Centre for Economic Analysis, number 16-15, Jun.
• Ebru Güzel & Elif Yolbulan Okan, 2016, "Nostalgia from the Younger Generation Perspective: The Impact of Nostalgia Advertising on Postmodern Individuals," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 7, issue 3, pages 137-154.
• J. Freitas SANTOS & Bahareh BIDI, 2016, "Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 17, issue 2, pages 94-107, May.
• Teppei Eriguchi, 2016, "Free viewpoint real video streaming system for 360° three-dimensional viewing," Proceedings of Arts & Humanities Conferences, International Institute of Social and Economic Sciences, number 3806279, May.
• Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016, "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 3, pages 20-33.
• Mariola Grzybowska-Brzezinska & Adam Rudzewicz, 2016, "Electronic Trade in Foods from the Customer’s Perspective (Handel elektroniczny artykulami zywnosciowymi z perspektywy klienta)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 166-175.
• Grzegorz Szymanski, 2016, "The Development of Online Payment in Polish Retail E-Commerce (Rozwoj platnosci internetowych w polskim detalicznym handlu elektronicznym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 192-211.
• Marcin Nowakowski & Barbara Nowakowska, 2016, "Message Strategy and Information Content of Advertising in Women’s Magazines in Poland (Strategia przekazu oraz tresc informacyjna reklam w czasopismach kobiecych w Polsce )," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 20, pages 123-135.
• Tufan Zsoy & Mutlu Y Ksel Avcilar, 2016, "An Investigation Of The Effects Of Consumers Environmental Attitudes On Perceptions Of Green Ads And Attitudes Toward The Brand," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 8, issue 1 (March), pages 7-37.
• Dongnyok Shim & Jin Gyo Kim & Jorn Altmann, 2016, "Identifying Key Drivers and Bottlenecks in the Adoption of E-Book Readers in Korea," TEMEP Discussion Papers, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), number 2016129, Jan, revised Jan 2016.
• Koen Tackx & Ludo Van der Heyden & Paul Verdin, 2016, "Fairness in Strategy: A Fair Process Evaluation of Strategy Schools," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 16-031, Jul.
• Lina Pilelienė & Viktorija Grigaliūnaitė, 2016, "Influence of print advertising layout complexity on visual attention," Eurasian Business Review, Springer;Eurasia Business and Economics Society, volume 6, issue 2, pages 237-251, August, DOI: 10.1007/s40821-015-0040-2.
• Christine Bauer & Christine Strauss, 2016, "Location-based advertising on mobile devices," Management Review Quarterly, Springer, volume 66, issue 3, pages 159-194, June, DOI: 10.1007/s11301-015-0118-z.
• Felicia Constantin & Androniki Kavoura, 2016, "Multilingual Online Communications in Corporate Websites: Cases of Romanian Dental Practices and Their Application to Health Tourism," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_13.
• Labros Vasiliadis & Panagiotis Trivellas & Dimitrios Belias & John Meleas & Dimitrios Kyriakou & Athanasios Koustelios, 2016, "Cultural Tourism Revisited: The Case of Thessaly," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_4.
• Tudor Tocila & Corina Cara, 2016, "The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 9, issue 2, pages 59-64, June.
• Majid Esmaeilpour & Farshad Aram, 2016, "Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 9, issue 3, pages 24-33, December.
• Dubois, Pierre & Griffith, Rachel & O'Connell, Martin, 2016, "The effects of banning advertising in junk food markets," TSE Working Papers, Toulouse School of Economics (TSE), number 16-647, May, revised Dec 2016.
• Haiyan Liu, 2016, "A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry," Working Papers, University of South Florida, Department of Economics, number 0216, Feb.
• Choudhury Mousumi & Singh Ranjit, 2016, "Customers’ Perception regarding Assurance of Bancassurance Channel," Acta Universitatis Sapientiae, Economics and Business, Paradigm, volume 4, issue 1, pages 85-102, DOI: 10.1515/auseb-2016-0005.
• Legenzova Renata, 2016, "A Concept of Accounting Quality from Accounting Harmonisation Perspective," Acta Universitatis Sapientiae, Economics and Business, Paradigm, volume 28, issue 1, pages 33-37, December, DOI: 10.1515/eb-2016-0005.
• Alipranti, Maria & Mitrokostas, Evangelos & Petrakis, Emmanuel, 2016, "Non-comparative and comparative advertising in oligopolistic markets," DICE Discussion Papers, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), number 231.
• Rekettye, Gábor Jr. & Rekettye, Gábor, 2016, "Findings of an International Research on the Future of Marketing Communication," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Ali, Mazhar, 2016, "Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 17, issue 4, pages 916-932.
• Paasche, Jaqueline, 2016, "Kopieren, transformieren, kombinieren: Ideenklau und Plagiarismus in der Werbung," Beiträge der Hochschule Pforzheim, Pforzheim University, number 155.
• Zeiler, Vanessa, 2016, "Mobile User Experience: Der Einfluss von kognitivem Entertainment auf die Nutzung mobiler Anwendungen," Beiträge der Hochschule Pforzheim, Pforzheim University, number 156.
• Andreas Hefti & Shuo Liu, 2016, "Targeted information and limited attention," ECON - Working Papers, Department of Economics - University of Zurich, number 230, Jul, revised Dec 2019.

2015

• Rajan Arapi, 2015, "Creativity As A Success Factor In Promotional Aspect Of Products In Production Companies," CBU International Conference Proceedings, ISE Research Institute, volume 3, issue 0, pages 001-006, September, DOI: 10.12955/cbup.v3.576.
• Jakub Zilincan, 2015, "Search Engine Optimization," CBU International Conference Proceedings, ISE Research Institute, volume 3, issue 0, pages 506-510, September, DOI: 10.12955/cbup.v3.645.
• Alon Eizenberg & Alberto Salvo, 2015, "The Rise of Fringe Competitors in the Wake of an Emerging Middle Class: An Empirical Analysis," American Economic Journal: Applied Economics, American Economic Association, volume 7, issue 3, pages 85-122, July.
• Przemyslaw Jeziorski & Ilya Segal, 2015, "What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 7, issue 3, pages 24-53, August.
• Dirk Bergemann & Alessandro Bonatti, 2015, "Selling Cookies," American Economic Journal: Microeconomics, American Economic Association, volume 7, issue 3, pages 259-294, August.
• Rohan Dutta & Sean Horan, 2015, "Inferring Rationales from Choice: Identification for Rational Shortlist Methods," American Economic Journal: Microeconomics, American Economic Association, volume 7, issue 4, pages 179-201, November.
• Stefan-Alexandru Catana & Victor Constantinescu, 2015, "Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 185-191, July.
• Jari Salo, 2015, "Mobile Game Advertising Recall in Pre- and Post-Game Experience," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 261-273, July.
• Camelia Kailani & Narcisa Ciobotar, 2015, "Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 281-287, July.
• Debra Riley & Mark Anderson, 2015, "The Impact of Music Pleasantness and Fit on Advertising Attitudes for Low and High Involvement Consumers," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 90-96, July.
• He, Xi & Lopez, Rigoberto A. & Liu, Yizao, 2015, "Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205212, DOI: 10.22004/ag.econ.205212.
• Carpio, Carlos E. & Mathews, Leah G. & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, undated, "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California, Agricultural and Applied Economics Association, number 205800, DOI: 10.22004/ag.econ.205800.
• He, Xi & Lopez, Rigoberto & Liu, Yizao, 2015, "Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry," Working Paper series, University of Connecticut, Charles J. Zwick Center for Food and Resource Policy, number 290109, Jul, DOI: 10.22004/ag.econ.290109.
• Joanna Koszela-Kulinska & Rafal Michalski, 2015, "The effects of the anthropological race, gender and location of verbal-pictorial stimuli on the usability of visual information conveyance," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/15/01, Jan, DOI: 10.1007/978-3-319-21006-3_42.
• Jerzy Grobelny & Rafal Michalski, 2015, "The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/15/05, May, DOI: 10.1016/j.chb.2014.10.036.
• Cuciurhan Mihaela M.D Student & Asist. Prof. Patricia Bertea Ph. D, 2015, "Search Engine Advertising: To Click Or Not To Click On Sponsored Ads," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 24, pages 85-92, APRIL.
• Zombor Berezvai, 2015, "The pricing strategies of Hungarian food retail chains during the last recession," Acta Oeconomica, Akadémiai Kiadó, Hungary, volume 65, issue 3, pages 393-411, September.
• Radu Ioan MogoÛ & Carmen Acatrinei, 2015, "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-1.
• Cristina Bălteanu & Mihaela Marcu, 2015, "The Online Advertising Of Small And Medium Sized Businesses," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 17, pages 1-4.
• Iulia-Maria Apostu, 2015, "Building Brand Awareness In The Medical Travel Market," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 4, issue 2, pages 123-135, December.
• Stanley Brunn, 2015, "Philatelic Boosterism: Tourism Stamps Of Small Island States," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 4, issue 2, pages 23-52, December.
• Markovic JELICA & Miskovic IVANA & Tomka DRAGICA & Djeri LUKRECIJA & Milosevic SRDJAN, 2015, "Impacts Of Green Marketing Strategies On Benefits Of Hotels: The Case From Serbia," International Journal for Responsible Tourism, Fundatia Amfiteatru, volume 4, issue 2, pages 7-22, December.
• Timur Keskintürk & Eyüp Çetin, 2015, "A Genetic Algorithm Metaheuristic For The Weapon-Target Based Media Allocation Problem," Alphanumeric Journal, Bahadir Fatih Yildirim, volume 3, issue 1, pages 1-6, June, DOI: http://dx.doi.org/10.17093/aj.2015..
• Karolina Anielak, 2015, "Product placement as a way of promoting on an international scale based on a series of films about James Bond," International Economics, University of Lodz, Faculty of Economics and Sociology, issue 12, pages 217-234, December.
• Lukasz Wala, 2015, "Dezinformacja spoleczenstwa realizowana przez media internetowe a jej spoleczna akceptacja/ Misinformation of the Society by Internet Media and the Social Acceptance of This Phenomenon," Annales. Ethics in Economic Life, University of Lodz, Faculty of Economics and Sociology, volume 18, issue 1, pages 115-124, February.
• Ivana Kursan Milakovic & Mirela Mihic, 2015, "Predictors And Outcome Of Attitudes Towards Advertising: Demographics, Personal Factors And Wom," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 24, issue 2, pages 409-432, december.
• Brîndusa-Mariana Amalancei, 2015, "The Contribution Of Gestures To Personal Branding," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Corina Daba-Buzoianu, 2015, "Online Media Coverage Of Environmental Protest In Romania. Rosia Montana Case," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Brindusa-Mariana Amalancei, 2015, "Feminine Vs. Masculine Gestural Marketing. Case Study: The French Presidential Debate On May 2, 2007," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Cristina Cirtita-Buzoianu, 2015, "Political Communication During The 2014 Presidential Campaign: Online Media Coverage," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Denis Kislov & Yevgenia Horobei, 2015, "Advertising Agency Marketing Management," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 1, issue 1, DOI: 10.30525/2256-0742/2015-1-1-98-104.
• David Genesove & Avi Simhon, 2015, "Seasonality and the Effect of Advertising on Price," Journal of Industrial Economics, Wiley Blackwell, volume 63, issue 1, pages 199-222, March.
• TERCHILA Sorin, 2015, "Methods Used In Audience Measurement Of Mass Media Channels Types, Results And Impact," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue Supplemen, pages 173-181, September.
• Simon P. Anderson & Federico Ciliberto & Jura Liaukonyte & Régis Renault, 2015, "Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry," CESifo Working Paper Series, CESifo, number 5418.
• Alexandra Elena POȘTOACĂ & Dorian Laurențiu FLOREA & Dora MOROȘANU, 2015, "Qualitative Research Among Experts Regarding The Frequency Of Exposure," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 179-182, June.
• Mihaela Teodora TARCZA & Marcela Sefora (SANA) NEMTEANU, 2015, "Promoting Traditional Food Products As Healthy Diet Products," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 9, pages 29-36, December.
• Pablo Farías, 2015, "La efectividad de la publicidad oposicional," Estudios Gerenciales, Universidad Icesi.
• Jose Luis Wakabayashi & Jorge Merzthal, 2015, "Directrices para la implementación de un modelo de gestión de la relación con el cliente en el sector industrial: caso DAMERA," Estudios Gerenciales, Universidad Icesi, volume 31, issue 137, pages 455-462.
• Luis Araya-Castillo & Manuel Antonio Escobar-Farfan, 2015, "Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo," Revista Ad-Minister, Universidad EAFIT, issue 27, pages 53-73.
• Crawford, Gregory, 2015, "The Economics of Television and Online Video Markets," CEPR Discussion Papers, Centre for Economic Policy Research, number 10676, Jun.
• Ivaldi, Marc & Zhang, Jiekai, 2015, "Advertising Competition in the French Free-To-Air Television Broadcasting Industry," CEPR Discussion Papers, Centre for Economic Policy Research, number 10762, Aug.
• Griffith, Rachel & Krol, Michal & Smith, Kate, 2015, "Store Brands and the Role of Advertising," CEPR Discussion Papers, Centre for Economic Policy Research, number 10877, Oct.
• Lukáš Vartiak, 2015, "Social marketing as a powerful motivational tool for behavioral change," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 10, issue 4, pages 34-46.
• Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR, 2015, "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need," Journal of Social and Administrative Sciences, EconSciences Journals, volume 2, issue 3, pages 108-131, September.
• Pedja Ašanin Gole, 2015, "Družbena odgovornost prakse odnosov z javnostmi za vključevanje deležnikov," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 7, issue 2.
• Munawwer Husain, 2015, "The Role of Brand Loyalty: The Case Study of Telekom Malaysia," International Review of Management and Marketing, International Review of Management and Marketing, volume 5, issue 3, pages 173-179.
• Schlosser, Rainer, 2015, "Dynamic pricing and advertising of perishable products with inventory holding costs," Journal of Economic Dynamics and Control, Elsevier, volume 57, issue C, pages 163-181, DOI: 10.1016/j.jedc.2015.05.017.
• Lambertini, Luca & Zaccour, Georges, 2015, "Inverted-U aggregate investment curves in a dynamic game of advertising," Economics Letters, Elsevier, volume 132, issue C, pages 34-38, DOI: 10.1016/j.econlet.2015.04.010.
• Brekke, Kjell Arne & Nilssen, Tore, 2015, "Media competition enhances new-product entry: On the market for fake observations," Information Economics and Policy, Elsevier, volume 31, issue C, pages 59-66, DOI: 10.1016/j.infoecopol.2015.03.001.
• Mira Rakic, Beba Rakic, 2015, "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-04, Jan.
• Slavomir Miletic, Djuro Djurovic, 2015, "Improving Enterprise Interests Through The Process Of Business Communication," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2015-01, Mar.
• Clara Benevolo & Elena Morchio, 2015, "La qualit? della comunicazione via web per la promozione del turismo nautico," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, volume 2015, issue 2, pages 291-313.
• Leonard I. Nakamura & Rachel Soloveichik, 2015, "Valuing “free” media across countries in GDP," Working Papers, Federal Reserve Bank of Philadelphia, number 15-25, Jul.