Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2014

• K. Sudhir & Hortense Fong & Subroto Roy, 2014, "Greedy or Grateful" Asking for More when Thanking Donors," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2183, Mar.
• Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ, 2014, "Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey," International Review of Management and Marketing, Econjournals, volume 4, issue 1, pages 66-77.
• Abdullah Malik & Bushan D. Sudhakar, 2014, "Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature," International Review of Management and Marketing, Econjournals, volume 4, issue 4, pages 259-275.
• Gsottbauer, Elisabeth & van den Bergh, Jeroen C.J.M., 2014, "Environmental policy when pollutive consumption is sensitive to advertising: Norms versus status," Ecological Economics, Elsevier, volume 107, issue C, pages 39-50, DOI: 10.1016/j.ecolecon.2014.07.001.
• In, Younghwan & Wright, Julian, 2014, "Loss-leader pricing and upgrades," Economics Letters, Elsevier, volume 122, issue 1, pages 19-22, DOI: 10.1016/j.econlet.2013.10.014.
• Gomes, Renato & Sweeney, Kane, 2014, "Bayes–Nash equilibria of the generalized second-price auction," Games and Economic Behavior, Elsevier, volume 86, issue C, pages 421-437, DOI: 10.1016/j.geb.2012.09.001.
• Hattori, Keisuke & Higashida, Keisaku, 2014, "Misleading advertising and minimum quality standards," Information Economics and Policy, Elsevier, volume 28, issue C, pages 1-14, DOI: 10.1016/j.infoecopol.2014.04.004.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2014, "Does shelf-labeling of organic foods increase sales? Results from a natural experiment," Journal of Retailing and Consumer Services, Elsevier, volume 21, issue 5, pages 804-811, DOI: 10.1016/j.jretconser.2014.06.009.
• Golec, Joseph & Gupta, Neeraj J., 2014, "Do investments in intangible customer assets affect firm value?," The Quarterly Review of Economics and Finance, Elsevier, volume 54, issue 4, pages 513-520, DOI: 10.1016/j.qref.2014.06.002.
• Kretschmer, Tobias & Peukert, Christian, 2014, "Video killed the radio star? Online music videos and digital music sales," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 60276, Apr.
• Chia-Lin Lee, 2014, "Is Co-Branding a Double-Edged Sword for Brand Partners?," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 19-34.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2014, "Inter-Firm Price Coordination in a Two-Sided Market," Discussion Paper Series in Economics, Norwegian School of Economics, Department of Economics, number 16/2014, May.
• BEJAN, Andrei Alexandru, 2014, "A Key Challenge, Marketing Resource Management, a Holistic System," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 1, pages 44-49, March.
• Dominic Owusu & Kwamena M. Nyarku, 2014, "Influence of Print Advertising on the Decisions of Tertiary Students to Purchase Telecom Products in the Cape Coast Metropolis: The Moderating Role of Price and Service Quality Delivery," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 10, pages 314-332, October.
• Stefanescu-Mihaila RAMONA OLIVIA, 2014, "Publicity, Advertising and Spirituality," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 1, issue 1, pages 270-277, December.
• GOMAA Ahmed & COSGROVE Elizabeth, 2014, "The Cross-Roads to Digital: Newspaper Models and the Change to an Industry," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Edlira Shehu & Tim Prostka & Christina Schmidt-Stölting & Michel Clement & Eva Blömeke, 2014, "The influence of book advertising on sales in the German fiction book market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 38, issue 2, pages 109-130, May, DOI: 10.1007/s10824-013-9203-0.
• Lola Esteban & José Hernández, 2014, "Endogenous direct advertising and price competition," Journal of Economics, Springer, volume 112, issue 3, pages 225-251, July, DOI: 10.1007/s00712-013-0357-1.
• Pengyuan Wang & Eric Bradlow & Edward George, 2014, "Meta-analyses using information reweighting: An application to online advertising," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 2, pages 209-233, June, DOI: 10.1007/s11129-014-9145-7.
• Randall Lewis & David Reiley, 2014, "Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 3, pages 235-266, September, DOI: 10.1007/s11129-014-9146-6.
• Avi Goldfarb & Victor Tremblay, 2014, "Introduction: The Economics of Internet Advertising," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 44, issue 2, pages 113-114, March, DOI: 10.1007/s11151-013-9400-1.
• Sizhong Sun, 2014, "Foreign Entry and Firm Advertising Intensity: Evidence from China," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 45, issue 1, pages 79-97, August, DOI: 10.1007/s11151-014-9426-z.
• Irina Raicu & Mirela Catalina (Vint) Turkes, 2014, "Organizational Performance Improvement by Implementing the Latest CRM Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 1, pages 84-86, March.
• Camelia Pavel, 2014, "The Convergence of Romanian Media – between Reality and Fiction," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 86-90, September.
• Mirela Turkes & Irina Raicu & Ioan Vija, 2014, "Enhancing the Performance of Business Process in Romanian SMEs Through ERP Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 30-32, December.
• Mirela Turkes & Emil Scarlat & Radu Ioan Vija & Irina Raicu, 2014, "Improving the Performance of Business Pprocess Modeling for Small-Medium Sized Companies," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 72-74, December.
• Syed Karamatullah Hussainy & Syed Luqman Hakim & Muhammad Adil Khan, 2014, "Measuring the Correlation between Ethical Dimensions of Advertisement and Development of Society," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), volume 7, issue Special I, pages 23-35, May.
• Yohei Tenryu & Keita Kamei, 2014, "Dynamic Voluntary Advertising under Partial Market Coverage," KIER Working Papers, Kyoto University, Institute of Economic Research, number 909, Dec.
• Sandro Shelegia & Chris M Wilson, 2014, "A Utility-Based Model of Sales with Informative Advertising," Discussion Paper Series, Department of Economics, Loughborough University, number 2014_09, Oct, revised Oct 2014.
• Marc Roy, 2014, "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 12, pages 63-69, December.
• Arshadi, Ali & Ebrahimi, Mehrzad, 2014, "The Effect of the Behavioral Elements on the Growth of Iranian Firms," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, volume 9, issue 4, pages 31-48, July.
• Marc Roy, 2014, "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 12, pages 63-69, December.
• Peitz, Martin & Reisinger, Markus, 2014, "The Economics of Internet Media," Working Papers, University of Mannheim, Department of Economics, number 14-23.
• Karle, Heiko & Peitz, Martin, 2014, "Competition under consumer loss aversion," Working Papers, University of Mannheim, Department of Economics, number 12-08.
• Melanie Marks & Scott Wentland & Abbey O'Connor, 2014, "Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches," Journal for Economic Educators, Middle Tennessee State University, Business and Economic Research Center, volume 14, issue 1, pages 78-96, Fall.
• Talia Bar & Dean R. Lillard, 2014, "Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion," NBER Working Papers, National Bureau of Economic Research, Inc, number 19794, Jan.
• Tom Blake & Chris Nosko & Steven Tadelis, 2014, "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment," NBER Working Papers, National Bureau of Economic Research, Inc, number 20171, May.
• KISS Marietta & KUN Andras Istvan, 2014, "Analysis Of The Signaling Hypothesis In Higher Education Marketing Via Classroom Experiment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1005-1012, July.
• Goran Pajnic & Davor Bosnjakovic & Ivan Kelic, 2014, "The Potential Of Mobile Applicationsin Organization And Promotion," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 296-303.
• Ulrich Fohl & Felicitas Meßmer, 2014, "The Influence Of Design Criteria For The Brand Personality," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 981-999.
• Ciabuca Alina, 2014, "Identifying Strategies to Market Police Image in the Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 291-296, May.
• Rebeca Cordero Gutiérrez & Libia Santos Requejo, 2014, "La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1403, Apr, revised Apr 2014.
• Tenryu, Yohei & Kamei, Keita, 2014, "Welfare Analysis of Dynamic Voluntary Advertising in Covered Markets," MPRA Paper, University Library of Munich, Germany, number 60694, Dec.
• Kornienko, Nikita, 2014, "Привлечение Клиентов При Помощи Контекстной Рекламы
  [Attracting customers by using contextual advertising]," MPRA Paper, University Library of Munich, Germany, number 60811, Dec, revised 21 Dec 2014.
• Markéta Lhotáková & Květa Olšanová, 2014, "Effectiveness of the advertising targeted to children regulation and self-regulation with focus on food industry
  [Účinnost regulace a samoregulace reklamy potravinářských firem cílené na děti v České republice]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2014, issue 5, pages 54-70, DOI: 10.18267/j.aop.452.
• Alena Farková & Markéta Lhotáková, 2014, "Consumer Relevant Online Communication Channels in Czech Republic in the Consumer Goods Category," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 1, pages 20-26, DOI: 10.18267/j.cebr.71.
• Sławomir Czarniewski, 2014, "Communicating Customer Value Based on Modern Technologies," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 2, pages 36-43, DOI: 10.18267/j.cebr.83.
• Květa Olšanová, 2014, "Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 3, pages 7-15, DOI: 10.18267/j.cebr.88.
• Tetyana Kuvita & Miroslav Karlíček, 2014, "The Risk of Vampire Effect in Advertisements Using Celebrity Endorsement," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 3, pages 16-22, DOI: 10.18267/j.cebr.89.
• Marija Tisovski, 2014, "Profiling Customer Types in Luxury Retail Setting," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 4, pages 14-19, DOI: 10.18267/j.cebr.98.
• Sławomir Czarniewski, 2014, "Challenges in the Central European Postal Markets: The Example of the Polish Post," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 4, pages 20-29, DOI: 10.18267/j.cebr.99.
• Auer, Manfred & Edlinger, Gabriela & Moelk, Andreas, 2014, "Interpretationen und Rekonstruktionen einer Arbeitgebermarke durch unternehmensexterne Stakeholder: eine explorative Studie (External interpretations and reconstructions of an employer brand: An exploratory study)," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, volume 28, issue 3, pages 346-366.
• Tanase, George Cosmin, 2014, "Advertising Policy and Geographic Information," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 5, issue 2, pages 17-22, June.
• MIHALI Ana Maria, 2014, "The Importance Of Marketing Communication In The Touristic Negotiation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 5, issue 2, pages 27-34.
• Zoe Sherman, 2014, "Pricing the Eyes of Passersby," Review of Radical Political Economics, Union for Radical Political Economics, volume 46, issue 4, pages 502-508, December.
• Attila Ambrus & Emilio Calvano & Markus Reisinger, 2014, "Either or Both Competition: A "Two-sided" Theory of Advertising with Overlapping Viewerships," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 378, Oct.
• Andreas Totu & Halina Sendera Mohd Yakin, 2014, "Nice But Naugthy: Tv Adverts And Choice Of Food Among Children In Sabah, Malaysia," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0101025, May.
• Tudor Niciporuc, 2014, "Comparative analysis of the engagement rate on Facebook and Google Plus social networks," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902287, Dec.
• Agnieszka Chwialkowska, 2014, "Barriers for innovation and technology transfer in Poland and methods of overcoming them (Bariery dla innowacji i transferu techniki w Polsce oraz sposoby ich pokonywania)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 17, pages 124-137.
• Miguel González-Maestre & Francisco Martínez-Sánchez, 2014, "The role of platform quality and publicly owned platforms in the free-to-air broadcasting industry," SERIEs: Journal of the Spanish Economic Association, Springer;Spanish Economic Association, volume 5, issue 1, pages 105-124, March, DOI: 10.1007/s13209-013-0102-6.
• Margarita Išoraitė, 2014, "ICT and entrepreneurship: social network marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 2, issue 1, pages 19-29, September, DOI: 10.9770/jesi.2014.2.1(3).
• Dubois, Pierre & Griffith, Rachel & O'Connell, Martin, 2014, "The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market," TSE Working Papers, Toulouse School of Economics (TSE), number 14-485, Apr.
• Gerasimenko Valentina & Ochkovskaya Marina & Rybalko Maria, 2014, "Factors Affecting a Brands Perception in Russia," Working Papers, Moscow State University, Faculty of Economics, number 0007, Jan.
• Sandro Shelegia & Chris M. Wilson, 2014, "A Utility-Based Model of Sales with Informative Advertising," Vienna Economics Papers, University of Vienna, Department of Economics, number vie1406, Sep.
• Chanjin Chung & Youg Sook Eom & Byung Woo Yang, 2014, "Optimal Generic Advertising under Bilateral Imperfect Competition between Processors and Retailers," Agribusiness, John Wiley & Sons, Ltd., volume 30, issue 4, pages 438-455, September.
• Piotr Przybyła & Katarzyna Sznajd-Weron & Rafał Weron, 2014, "Diffusion Of Innovation Within An Agent-Based Model: Spinsons, Independence And Advertising," Advances in Complex Systems (ACS), World Scientific Publishing Co. Pte. Ltd., volume 17, issue 01, pages 1-22, DOI: 10.1142/S0219525914500040.
• Russell S Winer & Scott A Neslin (ed.), 2014, "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9128, ISBN: ARRAY(0x5ee124c0), September.
• Nada Ben Elhadj-Ben Brahim & Rim Lahmandi-Ayed & Didier Laussel, 2014, "Is Targeted Advertising always Beneficial?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Kaddour Hadri & William Mikhail, "Econometric Methods and Their Applications in Finance, Macro and Related Fields".
• Scott A. Neslin & Russell S. Winer, 2014, "The History of Marketing Science: Beginnings," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary J. Russell, 2014, "Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Vithala R. Rao, 2014, "Conjoint Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eitan Muller, 2014, "Innovation Diffusion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominique M. Hanssens, 2014, "Econometric Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Steven M. Shugan, 2014, "Market Structure Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2014, "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gerard J. Tellis, 2014, "Advertising Effectiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tulin Erdem & Joffre Swait, 2014, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Richard Staelin & Eunkyu Lee, 2014, "Distribution Channels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Scott A. Neslin, 2014, "Customer Relationship Management (CRM)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Wendy W. Moe & David A. Schweidel, 2014, "Digital and Internet Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Donald R. Lehmann & Peter N. Golder, 2014, "New Products Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary L. Lilien, 2014, "Organizational Buying Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Russell S. Winer, 2014, "Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Murali K. Mantrala, 2014, "Sales Force Productivity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Kusum L. Ailawadi & Sunil Gupta, 2014, "Sales Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Palinkas, Tami & Botzenhardt, Florian & Pätzmann, Jens U., 2014, "Brand Differentiation in German Online Job Boards," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 39-48.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 8-16.
• Bíró, Szilvia & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2014, "Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 49-56.
• Mai, Robert & Hutter, Katharina, 2014, "Non-Linear Effects of Absurdity in Advertising," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 96480.
• Hutter, Katharina, 2014, "Unusual Location and Unexpected Execution in Advertising: Content Analysis and Test of Effectiveness in Ambient Advertisements," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 97306, Jun.
• Palinkas, Tami & Botzenhardt, Florian & Pätzmann, Jens U., 2014, "Brand Differentiation in German Online Job Boards," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 39-48.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 8-16.
• Bíró, Szilvia & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2014, "Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 49-56.
• Ruenzi, Stefan & Focke, Florens & Niessen-Ruenzi, Alexandra, 2014, "A Friendly Turn: Advertising Bias in the News Media," VfS Annual Conference 2014 (Hamburg): Evidence-based Economic Policy, Verein für Socialpolitik / German Economic Association, number 100497.
• Peukert, Christian & Kretschmer, Tobias, 2014, "Video Killed the Radio Star? Online Music Videos and Digital Music Sales," VfS Annual Conference 2014 (Hamburg): Evidence-based Economic Policy, Verein für Socialpolitik / German Economic Association, number 100530.

2013

• Abeer Al Saud & Muhammad Khan, 2013, "Role of social media in brand development in Saudi Arabia," European Journal of Business and Economics, Central Bohemia University, volume 8, issue 1, pages 4-81:8, September, DOI: 10.12955/ejbe.v8i1.1.
• Ying Fan, 2013, "Ownership Consolidation and Product Characteristics: A Study of the US Daily Newspaper Market," American Economic Review, American Economic Association, volume 103, issue 5, pages 1598-1628, August.
• Tilman B?rgers & Ingemar Cox & Martin Pesendorfer & Vaclav Petricek, 2013, "Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence," American Economic Journal: Microeconomics, American Economic Association, volume 5, issue 4, pages 163-187, November.
• Cătălina Chirica, 2013, "Relationship Marketing - Best Practice in the Banking Sector," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 15, issue 33, pages 288-300, February.
• Liu, Yizao & Lopez, Rigoberto A., 2013, "The Impact of Social Media on Consumer Demand: The Case of Carbonated Soft Drink Market," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C., Agricultural and Applied Economics Association, number 148913, DOI: 10.22004/ag.econ.148913.
• Chung, Chanjin & Eom, Young Sook & Yang, Byung Woo & Han, Sungill, 2013, "Optimal Generic Advertising under Bilateral Imperfect Competition between Processors and Retailers," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C., Agricultural and Applied Economics Association, number 149582, DOI: 10.22004/ag.econ.149582.
• Salois, Matthew & Reilly, Amber, 2013, "Assessing the Effectiveness of Generic Advertising for 100% Orange Juice," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C., Agricultural and Applied Economics Association, number 150019, DOI: 10.22004/ag.econ.150019.
• Barnes, James N. & Coatney, Kalyn, , "Social Advertising Using Facebook: Some Experimental Results Using Duck Dynasty Ads to Promote Rural Tourism in Mississippi," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162531, DOI: 10.22004/ag.econ.162531.
• Patalinghug, Jason C., 2013, "The Effect of Advertising and In-Store Promotion on the Demand for Chocolate," Working Paper series, University of Connecticut, Charles J. Zwick Center for Food and Resource Policy, number 159981, Oct, DOI: 10.22004/ag.econ.159981.
• Janetta Sîrbu, 2013, "Tourist Services Consumer Satisfaction (Cruises)," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 15, pages 1-40.
• Fabio FIORILLO & Marco LILLA & Stefano STAFFOLANI, 2013, "Advertising Has Got You On The Run. Well-Being, Consumption and Leisure in a GE model," Working Papers, Universita' Politecnica delle Marche (I), Dipartimento di Scienze Economiche e Sociali, number 389, Feb.
• Brîndusa-Mariana Amalancei, 2013, "Loyalty – The Nucleus Of Brand Capital. Case Study: Rom Chocolate Bar," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Cristina Cîrtita-Buzoianu, 2013, "The Political Actor’S Brand In The 2012 Bacau Electoral Campaign," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Dorian Pocovnicu & Madalina Manolache & Gheorghe Epuran, 2013, "A Framing Of Future European Parliament Elections 2014 In A Social Media Context," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Lyubomir Lyubenov, 2013, "Communication Policies of the Agriculture Companies in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 101-121.
• Hanse, F., 2013, "La publicité dans le secteur financier : l’action de l’Autorité de contrôle prudentiel depuis 2010," Bulletin de la Banque de France, Banque de France, issue 191, pages 13-20.
• L. Lambertini, 2013, "Coordinating Static and Dynamic Supply Chains with Advertising through Two-Part Tariffs," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number wp874, Mar.
• Elena, ENACHE & Manuela-Rozalia, GABOR & Cristian, MOROZAN, 2013, "Considerations About Dental Tourism Development And Its Specific Marketing In Romania," Management Strategies Journal, Constantin Brancoveanu University, volume 22, issue Special, pages 420-426.
• Hartmut Egger & Josef Falkinger, 2013, "Limited Consumer Attention in International Trade," CESifo Working Paper Series, CESifo, number 4166.
• Vincenzo Galasso & Tommaso Nannicini, 2013, "Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field," CESifo Working Paper Series, CESifo, number 4328.
• Ștefan MATEI, 2013, "Managementul Strategic Al Resurselor Umane În Companiile Viticole Mici Şi Mijlocii," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 27, pages 108-114, February.
• Camelia PAVEL, 2013, "Advertising And Propaganda In Contemporary Society: Similarities And Differences," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 29, pages 255-263, October.
• Silvia-Mihaela PAVEL, 2013, "Advertising and Wine Language: Considerations on New Consumption Patterns," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 49-57, November.
• Ștefan MATEI, 2013, "Conceptual Clarification Of Strategic Human Resource Management And The Way It Is Implemented," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 182-191, June.
• Stefan MATEI, 2013, "Strategies To Promote Wine Products On Foreign Markets Through The Network Distribution Of Goods," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 363-373, June.
• José Manuel Villamarín García & Julián Ramírez Angulo, 2013, "Comunicaciones de mercadeo en relaciones industriales," Revista Criterio Libre, Universidad Libre - Sede Principal.
• Galasso, Vincenzo & Nannicini, Tommaso, 2013, "Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 9547, Jul.
• Maria Alipranti & Evangelos Mitrokostas & Emmanuel Petrakis, 2013, "Comparative versus Informative Advertising in Oligopolistic Markets," Working Papers, University of Crete, Department of Economics, number 1301, Feb.
• Maria Alipranti & Emmanuel Petrakis, 2013, "Comparative Advertising in Markets with Network Externalities," Working Papers, University of Crete, Department of Economics, number 1306, Aug.
• Ana Kekezi & Drita Kruja, 2013, "Outdoor Advertising And The Resistance Of Albanian Consumer," EuroEconomica, Danubius University of Galati, issue 2(32), pages 159-171, September.
• Gordon, Brett R. & Hartmann, Wesley R., 2013, "Advertising Competition in Presidential Elections," Research Papers, Stanford University, Graduate School of Business, number 2131, Aug.
• Karan Singh Thagunna & Garima Khanal, 2013, "Dimensions Affecting the Purchasing Behavior of Nepalese Women," International Review of Management and Marketing, Econjournals, volume 3, issue 1, pages 10-19.
• Melik Karabiyikoglu, 2013, "How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores," International Review of Management and Marketing, Econjournals, volume 3, issue 1, pages 20-27.
• Frank Amoateng & Kofi Poku, 2013, "The Impact of Advertisement on Alcohol Consumption: A Case Study of Consumers in Bantama Sub-Metro," International Review of Management and Marketing, Econjournals, volume 3, issue 1, pages 28-36.
• Nejadmalayeri, Ali & Mathur, Ike & Singh, Manohar, 2013, "Product market advertising and corporate bonds," Journal of Corporate Finance, Elsevier, volume 19, issue C, pages 78-94, DOI: 10.1016/j.jcorpfin.2012.10.002.
• Helmes, Kurt L. & Schlosser, Rainer, 2013, "Dynamic advertising and pricing with constant demand elasticities," Journal of Economic Dynamics and Control, Elsevier, volume 37, issue 12, pages 2814-2832, DOI: 10.1016/j.jedc.2013.08.004.
• De Nijs, Romain, 2013, "Information provision and behaviour-based price discrimination," Information Economics and Policy, Elsevier, volume 25, issue 1, pages 32-40, DOI: 10.1016/j.infoecopol.2013.01.003.
• Jayawardhana, Jayani, 2013, "Direct-to-consumer advertising and consumer welfare," International Journal of Industrial Organization, Elsevier, volume 31, issue 2, pages 164-180, DOI: 10.1016/j.ijindorg.2012.09.001.
• Jia, Hao & Skaperdas, Stergios & Vaidya, Samarth, 2013, "Contest functions: Theoretical foundations and issues in estimation," International Journal of Industrial Organization, Elsevier, volume 31, issue 3, pages 211-222, DOI: 10.1016/j.ijindorg.2012.06.007.
• Rauch, Ferdinand, 2013, "Advertising expenditure and consumer prices," International Journal of Industrial Organization, Elsevier, volume 31, issue 4, pages 331-341, DOI: 10.1016/j.ijindorg.2013.05.001.
• Anderson, Simon P. & Ciliberto, Federico & Liaukonyte, Jura, 2013, "Information content of advertising: Empirical evidence from the OTC analgesic industry," International Journal of Industrial Organization, Elsevier, volume 31, issue 5, pages 355-367, DOI: 10.1016/j.ijindorg.2013.06.002.
• Spiegel, Yossi, 2013, "Commercial software, adware, and consumer privacy," International Journal of Industrial Organization, Elsevier, volume 31, issue 6, pages 702-713, DOI: 10.1016/j.ijindorg.2013.03.001.
• de Frutos, Maria-Angeles & Ornaghi, Carmine & Siotis, Georges, 2013, "Competition in the pharmaceutical industry: How do quality differences shape advertising strategies?," Journal of Health Economics, Elsevier, volume 32, issue 1, pages 268-285, DOI: 10.1016/j.jhealeco.2012.07.006.
• Pierro, Antonio & Giacomantonio, Mauro & Pica, Gennaro & Mannetti, Lucia & Kruglanski, Arie W. & Tory Higgins, E., 2013, "When comparative ads are more effective: Fit with audience’s regulatory mode," Journal of Economic Psychology, Elsevier, volume 38, issue C, pages 90-103, DOI: 10.1016/j.joep.2012.10.006.
• Gulsah ATAGAN & Suleyman YUKCU, 2013, "Effect of Packing Cost on The Sales Price and Contribution Margin," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 13, issue 1, pages 1-9.
• Borgers, Tilman & Cox, Ingemar & Pesendorfer, Martin & Petricek, Vaclav, 2013, "Equilibrium bids in sponsored search auctions: theory and evidence," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 46841, Nov.
• Puntoni, S. & de Hooge, I.E. & Verbeke, W.J.M.I., 2013, "Advertising-induced Embarrassment," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2013-003-MKT, Apr.
• DuÅ¡an Pavlů, 2013, "Marketing and Marketing Communication in SMEs," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 113-126.
• Heiko Karle, 2013, "Creating Attachment through Advertising: Loss Aversion and Pre–Purchase Information," CER-ETH Economics working paper series, CER-ETH - Center of Economic Research (CER-ETH) at ETH Zurich, number 13/177, Mar.
• Pasquale Lombardi & Fabio Verneau, 2013, "Dinamiche di consumo ed evoluzione degli stili alimentari attraverso l?indagine istat sui consumi delle famiglie," Economia agro-alimentare, FrancoAngeli Editore, volume 15, issue 3, pages 125-148.
• Mădălina MORARU (BUGA), 2013, "Sacred and profane view of Christmas in advertising," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 26-38.
• Nehme Azoury & Charbel Salloum, 2013, "Brand Affect's Impact on Consumer Loyalty: Empirical Analysis
  [L'impact de l'affect de marque sur la fidélité des consommateurs: Analyse empirique]," Post-Print, HAL, number hal-01369203, DOI: 10.3917/rsg.261.0069.
• Philippe Mouillot, 2013, "Subconscious Influence: A Clinical Experiment," Post-Print, HAL, number hal-04035756.
• BUDACIA, Elisabeta Andreea, 2013, "Internet advertising current situation and long-term perspective," Holistic Marketing Management Journal, Holistic Marketing Management, volume 3, issue 1, pages 13-18, March.
• Oscar Hugo Pedraza Rendon & Ruben Molina Martinez & Maria Soledad Ramírez Flores, 2013, "International Marketing For Cotija Cheese,Mercadeo Internacional Del Queso Cotija," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 1, pages 67-74.
• Esther A. Enriquez-Perez & Eduardo F. Macias-Negrete & Claudia Davila Garcia & Alberto Cardenas Valenzuela & Jose Luis Anaya Carrasco, 2013, "International Demand Of Dental Services Of Hispanos In El Paso, Texas In The City Of Juarez, Demanda Internacional De Servicios Odontologicos De Hispanos De El Paso, Texas En Ciudad Juarez," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 5, pages 17-28.
• Araújo Vila, Noelia & Fráiz Brea, José Antonio, 2013, "Las Series Audiovisuales Como Herramienta Promocional De Un Destino Turístico: El Caso De España / Fiction Series As A Promotional Tool For A Tourist Destination: The Case Of Spain," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 19, issue 1, pages 8-15.
• Vincenzo Galasso & Tommaso Nannicini, 2013, "Men Vote in Mars, Women Vote in Venus:A Survey Experiment in the Field," Working Papers, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University, number 487.
• Roger Marshall & David Bibby & Na WoonBong, 2013, "Making Sense of Complex Marketing Decision Systems: Decision System Analysis," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 12, issue 2, pages 121-130, December.
• Simon P. Anderson & Régis Renault, 2013, "The Advertising Mix for a Search Good," Management Science, INFORMS, volume 59, issue 1, pages 69-83, April, DOI: 10.1287/mnsc.1120.1575.
• Cawley, John & Avery, Rosemary & Eisenberg, Matthew, 2013, "The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products," IZA Discussion Papers, IZA Network @ LISER, number 7247, Feb.
• Galasso, Vincenzo & Nannicini, Tommaso, 2013, "Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field," IZA Discussion Papers, IZA Network @ LISER, number 7483, Jul.
• Nikolas Tsakas, 2013, "Diffusion by Imitation: The Importance of Targeting Agents," 2013 Papers, Job Market Papers, number pts99, Dec.
• Juan Nicolau & María Santa-María, 2013, "Celebrity endorsers' performance on the “ground” and on the “floor”," Marketing Letters, Springer, volume 24, issue 2, pages 143-149, June, DOI: 10.1007/s11002-012-9212-3.
• Constantin Alexandru Stanica & Mirela Catalina (Vint) Turkes, 2013, "Customer Loyalty and Retention - New Trend on the Traditional/Virtual Market," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 4, pages 231-234, December.
• Nusa Petek & Maja Konecnik Ruzzier, 2013, "Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 11, issue 1 (Spring, pages 61-78.
• Christine Jolls, 2013, "Product Warnings, Debiasing, and Free Speech: The Case of Tobacco Regulation," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, volume 169, issue 1, pages 53-78, March, DOI: 10.1628/093245613X660410.
• Randall Lewis & Justin M. Rao & David H. Reiley, 2015, "Measuring the Effects of Advertising: The Digital Frontier," NBER Chapters, National Bureau of Economic Research, Inc, "Economic Analysis of the Digital Economy".
• John Cawley & Rosemary Avery & Matthew Eisenberg, 2013, "The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products," NBER Working Papers, National Bureau of Economic Research, Inc, number 18863, Mar.
• Randall Lewis & Justin M. Rao & David H. Reiley, 2013, "Measuring the Effects of Advertising: The Digital Frontier," NBER Working Papers, National Bureau of Economic Research, Inc, number 19520, Oct.
• Lukasz Grzybowski & Frank Verboven, 2013, "Substitution and Complementarity between Fixed-line and Mobile Access," Working Papers, NET Institute, number 13-09, Sep.
• Francesco Decarolis & Maris Goldmanis & Antonio Penta, 2013, "Common Agency and Coordinated Bids in Sponsored Search Auctions," Working Papers, NET Institute, number 13-19, Sep.
• Ghirvu Alina, 2013, "Factors Responsible For Consumer'S Attitude Towards Advergames," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1733-1742, July.
• Jurca Maria Alina & Plăiaș Ioan, 2013, "Schema Congruity - A Basis For Evaluating Ambient Advertising Effectiveness," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1765-1774, July.
• Ghirvu Alina, 2013, "CONSUMERSâ€(tm) ATTITUDE TOWARDS VIDEO GAMES AND THEIR USE AS AN ADVERTISING METHOD: A PRELIMINARY STUDY," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 641-652, December.
• Martina Bris Alic & Alen Alic & Josip Zuparic, 2013, "Advertising Within The Branding Process Of The Croatian Wood Industry," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 9, pages 93-104.
• Lincã Aurora Costina & Stãnciulescu Gabriela Cecilia Julieta & Bulin Daniel, 2013, "Public and Private Sector Involvement in Medical Tourism Developing and Support," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 55-58, May.
• Isachi Silvia Elena & Chi?iga Georgiana, 2013, "The Importance of Marketing Activities during the Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 820-824, May.
• Jana Prodanova & Sonia San Martín Gutiérrez, 2013, "Todos los compradores Online de billetes de transporte no son iguales," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1302, Mar, revised Mar 2013.
• Alexandre de Corniere, 2013, "Search Advertising," Economics Series Working Papers, University of Oxford, Department of Economics, number 649, Mar.
• Gabriella Lovász, 2013, "Externalities in Connection with a Community Garden," Proceedings of FIKUSZ '13, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '13".
• Gergely Krisztián Horváth, 2013, "Information Security Management for SMEs:Implementating and Operating a Business Continuity Management System (BCMS) Using PDCA Cycle," Proceedings of FIKUSZ '13, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '13".
• Gábor Fazekas, 2013, "The Relationship between the Maritime Transport and the Chinese FDI," Proceedings of FIKUSZ '13, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '13".
• Katalin Kovács, 2013, "Organizational Innovation through Living Labs for Optimizing the Energy Usage of Blocks of Flats," Proceedings of FIKUSZ '13, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '13".
• Péter Németh & Eszter Jakopánecz & Mária Törõcsik, 2013, "Gender Attitudes about Traditional and Renewable Energy Resources," Proceedings of FIKUSZ '13, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '13".
• Yulia Platonova, 2013, "Is the Concept of Sustainable Development a Contemporary Ideology?," Proceedings of FIKUSZ '13, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '13".