Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2015

• Christian Dianoux & Jean-Luc Herrmann & Ridha Chakroun & Sandrine Heitz-Spahn, 2015, "Comparative versus Noncomparative Sales Pitches: Impact on New Product Buying Behaviors and Moderating Role of Buyer-Seller Relationship," Post-Print, HAL, number hal-01370234, DOI: 10.19030/jabr.v31i4.9333.
• Charles Angelucci & Julia Cage, 2015, "Newspapers in Times of Low Advertising Revenues," Working Papers, HAL, number hal-01173957, Jan.
• Lagin, Madelen & Gebert-Persson, Sabine, 2015, "Defining the links between retail price strategies and price tactics," HUI Working Papers, HUI Research, number 110, Mar.
• Mariia I. Okuneva & Dmitriy B. Potapov, 2015, "The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment," HSE Working papers, National Research University Higher School of Economics, number WP BRP 47/MAN/2015.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015, "Marketers, challenged to meeting digital priorities," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 4, pages 07-14, December.
• PURCAREA, Theodor, 2015, "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 4, pages 28-35, December.
• Alexander Nagel & Philipp Sandner, 2015, "Evaluation Of New Generic Top Level Domains From A Brand And A Trademark Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 93-112.
• Luding Tong, 2015, "The Young And The Restless: Grappling With The Young Chinese Consumer Mindset," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 6, issue 2, pages 21-33.
• Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra González Martinez & Viridiana Macias Vargas, 2015, "Aqua-Agricultural Production: Creation And Implementation Of A Marketing Plan Produccion Acua-Agricola: Creaciã“N E Implementacion De Un Plan De Mercadeo," Revista Global de Negocios, The Institute for Business and Finance Research, volume 3, issue 4, pages 99-115.
• Carmen Elisa Lerma Cruz, 2015, "Analysis Of The Marketing Experience Strategies Implemented By Chothing Brands In Two Shopping Center In Cali City, Analisis De Las Estrategias De Mercadeo De La Experiencia Implementadas Por Marcas De Prendas De Vestir, En Dos Centros Comerciales De," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 6, pages 107-119.
• Viorica JELEV, 2015, "Innovation in Communication into a Digital World," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 2, issue 1, pages 172-179, December.
• Fehmi AZEMI & Krenar BINAKU, 2015, "Examining the Impact of Trust, Satisfaction and Service Qualityon Consumer E-Loyalty," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 2, issue 1, pages 5-13, December.
• Manuela EPURE & Ana Maria MIHALI & Raluca CRETOIU, 2015, "Gender in Advertisements. Male/Female Perception of one Controversial Romanian Antismoking Ad," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 2, issue 1, pages 64-69, December.
• Noel Murray & Ajay Manrai & Lalita Manrai, 2015, "Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 14, issue 1, pages 7-22, June.
• Bertrand Le Galic & Myriam Nourry & Claudio Pirrone, 2015, "Can TV programs improve the competitiveness of european seafood products?Exploratory results from the success project," 2015 EAFE (European Association of Fisheries Economists) Conference Papers, Nisea, number 012.
• Miguel González-Maestre & Francisco Martínez-Sánchez, 2015, "Quality choice and advertising regulation in broadcasting markets," Journal of Economics, Springer, volume 114, issue 2, pages 107-126, March, DOI: 10.1007/s00712-013-0383-z.
• Nelson Sá, 2015, "Market concentration and persuasive advertising: a theoretical approach," Journal of Economics, Springer, volume 114, issue 2, pages 127-151, March, DOI: 10.1007/s00712-013-0387-8.
• Randall Lewis & Dan Nguyen, 2015, "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 2, pages 93-115, June, DOI: 10.1007/s11129-015-9155-0.
• Randall Lewis & Dan Nguyen, 2015, "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 2, pages 93-115, June, DOI: 10.1007/s11129-015-9155-0.
• Navdeep S. Sahni, 2015, "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 3, pages 203-247, September, DOI: 10.1007/s11129-015-9159-9.
• Navdeep Sahni, 2015, "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 3, pages 203-247, September, DOI: 10.1007/s11129-015-9159-9.
• Shrihari Sridhar & Srinivasaraghavan Sriram, 2015, "Is online newspaper advertising cannibalizing print advertising?," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 4, pages 283-318, December, DOI: 10.1007/s11129-015-9160-3.
• Shrihari Sridhar & Srinivasaraghavan Sriram, 2015, "Is online newspaper advertising cannibalizing print advertising?," Quantitative Marketing and Economics (QME), Springer, volume 13, issue 4, pages 283-318, December, DOI: 10.1007/s11129-015-9160-3.
• Andreea Ana-Maria Alexe, 2015, "The Relationship between Constituent Power And National Sovereignty. Some Theoretical Considerations," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 1, pages 28-32, March.
• Mirela Catalina Turkes, 2015, "Structure Evaluation of Credit to Households from Romania During 2013-2014 Using Anova: Two-Factor with Replication," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 2, pages 176-181, June.
• Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2015, "Advertising of Mamaia," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 3, pages 119-122, September.
• Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2015, "New Pilgrimage Destination in Romania-the Tomb of Father Arsenie Boca at Prislop Monastery," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 3, pages 151-153, September.
• Mirela Catalina Turkes, 2015, "Card Payments in Romania – a Slow Transition From Cash to Card," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 7, issue 3, pages 228-238, September.
• Mirela Catalina Turkes, 2015, "The Influence of Strategic Alternatives on the Increasing Level Value of the Term Deposits," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 1, pages 82-90, March.
• Mirela Catalina Turkes, 2015, "The Ratio Evolution Analysis of the Non-Performing Loans Obtained by the Credit Institutions in Romania during the Period 2007-2015," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 1, issue 2, pages 151-159, June.
• Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR, 2015, "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need," Journal of Social and Administrative Sciences, KSP Journals, volume 2, issue 3, pages 108-131, September.
• Tom van Bommel & Cormac O’Dwyer & Tim W. M. Zuidgeest & Fenna H. Poletiek, 2015, "When the reaper becomes a salesman: The influence of terror management on product preferences," Journal of Economic and Financial Studies (JEFS), LAR Center Press, volume 3, issue 5, pages 33-42, October.
• Jana Rybanská, 2015, "Selected Personality Characteristics as Predictors of Emotional Consumer Behaviour," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 1, issue 2, pages 128-136, DOI: 10.11118/ejobsat.v1i2.26.
• Davydov, D. & Izmalkov, S. & Smirnov, A., 2015, "Sponsored-Search Auctions: Empirical and Experimental Works," Journal of the New Economic Association, New Economic Association, volume 28, issue 4, pages 56-73.
• Anindya Ghose & Vilma Todri, 2015, "Towards a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior," Working Papers, NET Institute, number 15-15, Oct.
• Acatrinei Carmen, 2015, "Remarks About Online Advertising - A Qualitative Research Among Romanian Professionals," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1201-1206, July.
• Iva Buljabasic, 2015, "Impact Of Unconventional Advertising On Performance Of Cultural Institutions In City Of Osijek," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 11, pages 1097-1105.
• Randall A. Lewis & Justin M. Rao, 2015, "The Unfavorable Economics of Measuring the Returns to Advertising," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 130, issue 4, pages 1941-1973.
• Popovici Veronica & Muhcina Silvia, 2015, "An Overview of Millennials’ Coming of Age. The Emergence of Generation Y and its Underlying and Consequential Socio-Economic Aspects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 341-346, May.
• Benedetto Molinari & Francesco Turino, 2015, "Advertising and Aggregate Consumption: A Bayesian DSGE Assessment," Working Papers, Universidad Pablo de Olavide, Department of Economics, number 15.02, Mar.
• Tariq Mahmood, 2015, "Mediating Effect of Advertising Expenditure on Labour Productivity - A Case of Manufacturing Industries in Pakistan," The Pakistan Development Review, Pakistan Institute of Development Economics, volume 54, issue 1, pages 1-15.
• Ahmed, Jubayer, 2015, "You Are What You Consume," MPRA Paper, University Library of Munich, Germany, number 64806, May.
• Sobolevsky, Alexandr, 2015, "Реклама В Мобильных Приложениях
  [Advertising on mobile applications]," MPRA Paper, University Library of Munich, Germany, number 64942, Jun, revised 2015.
• Malhotra, Deepika, 2015, "Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing," MPRA Paper, University Library of Munich, Germany, number 66405, Aug.
• James, Waters, 2015, "Do vegetarian marketing campaigns promote a vegan diet?," MPRA Paper, University Library of Munich, Germany, number 66737, Sep.
• Rhodes, Andrew & Wilson, Chris M, 2015, "False Advertising," MPRA Paper, University Library of Munich, Germany, number 68869, Dec.
• Markéta Lhotáková & Květa Olšanová, 2015, "Top Level Results of a Study of Czech Households' Awareness of the Food Advertising Industry's Self-Regulation Related to Children," Central European Business Review, Prague University of Economics and Business, volume 2015, issue 2, pages 48-59, DOI: 10.18267/j.cebr.126.
• TANASE, George Cosmin, 2015, "Advertising Campaign: Building Creative Ideas," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 1, pages 36-40, March.
• TANASE, George Cosmin, 2015, "Marketing the Business Online with Youtube: The Future is Now," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 4, pages 26-29, December.
• PURCAREA, Theodor, 2015, "Challenges of the modern retail trade," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 6, issue 4, pages 30-37, December.
• Michaela Janska, 2015, "The Influence of Communication Mixture on Seniors' Purchase Behavior," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 10, issue 2, pages 49-57, December.
• Greffion, Jérôme & Breda, Thomas, 2015, "Façonner la prescription, influencer les médecins," Revue de la Régulation - Capitalisme, institutions, pouvoirs, Association Recherche et Régulation, volume 17.
• Eleonora Mihaela Constantinescu & Gheorghe Marinescu, 2015, "Some Developments in Direct Marketing," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 4, issue 2, pages 51-56, August.
• Mehmet Nejat ÖZÜPEK & Murat KOÇY???T & Murat ERDO?DU, 2015, "Measurement of the Relationship Between Service Quality and Brand Loyalty with Structural Equation Modeling: A Research on Users of Smartphone Brands," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2804912, Oct.
• Helena Sofia Rodrigues & Manuel Fonseca & Paulo Ribeiro Cardoso, 2015, "The perception of road safety communication campaigns: the gender influence," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 3005428, Oct.
• Helena Sofia Rodrigues & Manuel José Fonseca & Paulo Ribeiro Cardoso, 2015, "The effect of drivers gender on the perception of Portuguese road safety communication campaigns," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 3, issue 4, pages 104-123, November.
• Aleksandra Korzeniowska, 2015, "Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 2, pages 33-48.
• Viorica Jelev, 2015, "The Future of Education into a Digital World," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 4, issue 4, pages 6-14, December.
• Rocco Ciciretti & Iftekhar Hasan & Maya Waisman, 2015, "Distribution strategy and movie performance: an empirical note," Eurasian Economic Review, Springer;Eurasia Business and Economics Society, volume 5, issue 1, pages 179-187, June, DOI: 10.1007/s40822-015-0023-8.
• Margarita Išoraitė, 2015, "Entrepreneuship and blog marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 2, issue 3, pages 171-178, March, DOI: 10.9770/jesi.2014.2.3(6).
• Margarita Išoraitė, 2015, "Coupons as effective and innovative marketing tool," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 3, issue 1, pages 104-113, September, DOI: 10.9770/jesi.2015.3.1(9).
• Margarita Išoraitė, 2015, "Analysis of marketing mix: Nivea case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 3, issue 2, pages 173-185, December, DOI: 10.9770/jesi.2015.3.2(5).
• Iqbal A. Syed, 2015, "Sales Spotter: An Algorithm to Identify Sale Prices in Point-of-Sale Data," Discussion Papers, School of Economics, The University of New South Wales, number 2015-13, Jun.
• Ivaldi, Marc & Zhang, Jiekai, 2015, "Advertising competition in the French free-to-air television broadcasting industry," TSE Working Papers, Toulouse School of Economics (TSE), number 15-578, May, revised Apr 2018.
• Rhodes, Andrew & Wilson, Chris, 2015, "False Advertising," TSE Working Papers, Toulouse School of Economics (TSE), number 15-614, Dec, revised Oct 2017.
• Nikolas Tsakas, 2015, "Optimal influence under observational learning," University of Cyprus Working Papers in Economics, University of Cyprus Department of Economics, number 10-2015, Dec.
• Nikolas Tsakas, 2015, "Diffusion by imitation: The importance of targeting agents," University of Cyprus Working Papers in Economics, University of Cyprus Department of Economics, number 11-2015, Dec.
• Maarten C. W. Janssen & Mariya Teteryatnikova, 2015, "On the Positive Role of Negative Political Campaigning," Vienna Economics Papers, University of Vienna, Department of Economics, number vie1506, May.
• Thomas Blake & Chris Nosko & Steven Tadelis, 2015, "Consumer Heterogeneity and Paid Search Effectiveness: A Large‐Scale Field Experiment," Econometrica, Econometric Society, volume 83, issue , pages 155-174, January.
• Luiz Moutinho & Kun-Huang Huarng (ed.), 2015, "Quantitative Modelling in Marketing and Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9657, ISBN: ARRAY(0x55a3f130), March.
• Wayne S DeSarbo & Sunghoon Kim, 2015, "A Review Of The Major Multidimensional Scaling Models For The Analysis Of Preference/Dominance Data In Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Parikshat S Manhas & Ajay K Manrai & Lalita A Manrai & Ramjit, 2015, "Role Of Structural Equation Modelling In Theory Testing And Development," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Joaquín Aldás-Manzano, 2015, "Partial Least Squares Path Modelling In Marketing And Management Research: An Annotated Application," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Graeme D Hutcheson, 2015, "Statistical Model Selection," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva, 2015, "Artificial Neural Networks And Structural Equation Modelling: An Empirical Comparison To Evaluate Business Customer Loyalty," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva, 2015, "The Application Of Nn To Management Problems," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Stephen Hurley & Luiz Moutinho, 2015, "Meta-Heuristics In Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yu-Lan Lee & Ming-leih Wu & Chunti Su, 2015, "Non-Parametric Test With Fuzzy Data And Its Applications In The Performance Evaluation Of Customer Capital," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Berlin Wu & Mei Fen Liu, 2015, "Too Much Ado About Nothing? Fuzzy Measurement Of Job Stress For School Leaders," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yingwan Wu & Simon Fong & Suash Deb & Thomas Hanne, 2015, "Interactive Virtual Platform For Shopping Furniture Based On Unity 3d," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Malcolm J Beynon & Aoife McDermott & Mary A Keating, 2015, "Qualitative Comparison Analysis: An Example Analysis Of Clinical Directorates And Resource Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Mladen Sokele, 2015, "Growth Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yun Li & Luiz Moutinho & Kwaku K Opong & Yang Pang, 2015, "Bayesian Prediction With Linear Dynamic Model: Principle And Application," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Malcolm J Beynon & Harry Barton, 2015, "Promethee: Technical Details And Developments, And Its Role In Performance Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Armando B Mendes & Luís Cavique & Jorge MA Santos, 2015, "Data Mining Process Models: A Roadmap For Knowledge Discovery," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Thomas Hanne & Suash Deb & Simon Fong, 2015, "Metaheuristics In Logistics," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Pedro Godinho & Luiz Moutinho & Manuela Silva, 2015, "A Model For Optimising Earned Attention In Social Media Based On A Memetic Algorithm," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Yan Zhuang & Hang Yang, 2015, "Stream-Based Classification For Social Network Recommendation Systems," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Luís Cavique & Armando B Mendes & Jorge MA Santos, 2015, "Clique Communities In Social Networks," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Iola Pinto & Margarida GMS Cardoso, 2015, "Measuring The Effects Of Marketing Actions: The Role Of Matching Methodologies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Jorge Santos & Armando B Mendes & Luís Cavique & Magdalena Kapelko, 2015, "Mathematical Programming Applied To Benchmarking In Economics And Management," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Luiz Moutinho & Kun-Huang Huarng, "Quantitative Modelling in Marketing and Management".
• Focke, Florens & Ruenzi, Stefan & Ungeheuer, Michael, 2015, "Advertising, Attention, and Financial Markets," VfS Annual Conference 2015 (Muenster): Economic Development - Theory and Policy, Verein für Socialpolitik / German Economic Association, number 113032.
• Gregory S. Crawford, 2015, "The economics of television and online video markets," ECON - Working Papers, Department of Economics - University of Zurich, number 197, Jun.
• He, Xi & Lopez, Rigoberto A. & Liu, Yizao, 2015, "Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry," Working Papers, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy, number 37, Jul.

2014

• Erik Strøjer Madsen & Yanqing Wu, 2014, "Globalization of Brewing and Economies of Scale," Economics Working Papers, Department of Economics and Business Economics, Aarhus University, number 2014-23, Oct.
• Matthew Gentzkow, 2014, "Trading Dollars for Dollars: The Price of Attention Online and Offline," American Economic Review, American Economic Association, volume 104, issue 5, pages 481-488, May.
• Craig L. Garthwaite, 2014, "Demand Spillovers, Combative Advertising, and Celebrity Endorsements," American Economic Journal: Applied Economics, American Economic Association, volume 6, issue 2, pages 76-104, April.
• Przemys?aw Jeziorski, 2014, "Effects of Mergers in Two-Sided Markets: The US Radio Industry," American Economic Journal: Microeconomics, American Economic Association, volume 6, issue 4, pages 35-73, November.
• Gabriel Cristian Sabou & Puiu Nistoreanu & Denisa Vlad, 2014, "The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue Special 8, pages 1279-1279, August.
• Huang, Lu & Liu, Yizao, 2014, "The Dynamics of Brand Value in the Carbonated Soft Drinks Industry," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota, Agricultural and Applied Economics Association, number 172389, DOI: 10.22004/ag.econ.172389.
• Zheng, Yuqing & Zhen, Chen & Nonnemaker, James & Dench, Daniel, 2014, "U.S. Demand for Tobacco Products in a System Framework," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota, Agricultural and Applied Economics Association, number 174110, DOI: 10.22004/ag.econ.174110.
• Salai, Suzana & Sudarević, Tomislav & Đokić, Nenad & Pupovac, Ljubomir, 2014, "Marketing Research For Choosing The Promotional Message Content For Domestic Organic Products," Economics of Agriculture, Institute of Agricultural Economics, volume 61, issue 2, pages 1-15, June, DOI: 10.22004/ag.econ.175297.
• Đokić, Ines & Đokić, Nenad & Pavlović, Nataša & Kovač Žnideršić, Ružica, 2014, "Promotion Of Organic Food In Serbia: Implications From Organic Food Consumers’ Profile Research," Economics of Agriculture, Institute of Agricultural Economics, volume 61, issue 4, pages 1-13, December, DOI: 10.22004/ag.econ.196617.
• Barnes, James N. & Hood, Ken & Gallardo, Roberto, 2014, "The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162500, Jan, DOI: 10.22004/ag.econ.162500.
• Salois, Matthew J. & Reilly, Amber, 2014, "Millennial Parents and the Effectiveness of Generic Advertising for 100% Orange Juice," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas, Southern Agricultural Economics Association, number 162592, Jan, DOI: 10.22004/ag.econ.162592.
• Phd.Lecturer Nicoleta DOSPINESCU & Assist.Ec. Madalina LIVEDEANU, 2014, "“Word Of Mouth” And Clothing Brands - Promoting Instruments In Social Media," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 23, pages 83-94, November.
• LucreÅ£ia Mariana Constantinescu & Irina Tănăsescu, 2014, "Online Advertising - An Informational & Communication Space For The Enterprise," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 16, pages 1-7.
• Monica Patrut, 2014, "Why Don’T You Come Over? – A Different Way To Promote Romania," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Lumini?a Zait, 2014, "The Influence Of Formal Communication In The Process Of Accessing European Funds," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Bogdan Nichifor, 2014, "Global Advertising Market – The Dynamics Of The Last Decade," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Artem A. Eremin, 2014, "The Effect of Advertising on Economic Growth in the USA from a New Methodological Perspective," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 3-14.
• Heiko Karle & Martin Peitz, 2014, "Competition under consumer loss aversion," RAND Journal of Economics, RAND Corporation, volume 45, issue 1, pages 1-31, March.
• L. Lambertini & G. Zaccour, 2014, "Inverted-U aggregate investment curves in a dynamic game of advertising," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number wp954, Jul.
• Muhammad Zeeshan, ZAFAR, 2014, "Consumer Age Influence On Food Label Reading Habit," Management Strategies Journal, Constantin Brancoveanu University, volume 25, issue 3, pages 26-30.
• Carmen, IORDACHE & Alexandrina, SARBU, 2014, "The Analysis Of Tourist Consumer'S Perception On The Importance Of Commercial In Tourism," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 679-689.
• Cristian, MOROZAN & Mihaela, ASANDEI, 2014, "Particulars Of Promoting In The Social Media," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 711-717.
• Tobias Kretschmer & Christian Peukert, 2014, "Video killed the radio star? Evidence from YouTube and iTunes," CentrePiece - The magazine for economic performance, Centre for Economic Performance, LSE, number 431, Oct.
• Tobias Kretschmer & Christian Peukert, 2014, "Video Killed the Radio Star? Online Music Videos and Digital Music Sales," CEP Discussion Papers, Centre for Economic Performance, LSE, number dp1265, Apr.
• Dirk Bergemann & Alessandro Bonatti, 2014, "Selling Cookies," Levine's Working Paper Archive, David K. Levine, number 786969000000000909, Feb.
• Camelia PAVEL, 2014, "Advertising As Mean Of Manipulation Of People," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 193-200, April.
• Sorin TERCHILĂ, 2014, "The activity of mass media companies from United States of America. The impact generated in economic, social and politic systems," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 254-262, April.
• Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU, 2014, "Modelling The Influence Of Online Marketing Communication On Behavioural Intentions," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 245-253, November.
• Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU, 2014, "The Impact Of Origin On Creating A Cult Brand: The Case Of Apple," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 123-134, April.
• Alexandra Elena POȘTOACĂ & Dorian – Laurențiu FLOREA, 2014, "Tv Media Analysis For Banking Category (2012)," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 470-479, April.
• Cristina Petronela SIMION & Cătălina Monica ALEXE & Gheorghe MILITARU, 2014, "Brand Development - A Way To Overcome The Crisis," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 548-553, April.
• Alexandra Elena M. POȘTOACĂ, 2014, "Media Analysis For Financial Category (2013)," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 331-338, July.
• Alexandra IOANID & Petruta MIHAI & Gheorghe MILITARU, 2014, "Integrating Country-Specific Culture In The Branding Strategy For Building Global Success," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 355-358, November.
• Ignacio Javier Cruz Rodríguez, 2014, "Economías de escala publicitarias en grandes empresas en México 2008-2011," Estudios Gerenciales, Universidad Icesi.
• Alejandro Alvarado Herrera & Judith Cavazos Arroyo & Rub�n V�zquez Charolet, 2014, "Efectos de los emplazamientos de marca real y enmascarada en el comportamiento del consumidor: un experimento exploratorio," Estudios Gerenciales, Universidad Icesi.
• Ewa Jaska & Agnieszka Werenowska, 2014, "The use of social media in communication and branding," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 13, issue 1, pages 47-58, March, DOI: 10.12775/EiP.2014.004.
• Griffith, Rachel & Dubois, Pierre & O'Connell, Martin, 2014, "The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market," CEPR Discussion Papers, Centre for Economic Policy Research, number 9942, Apr.
• Nikolas Tsakas, 2014, "Diffusion by imitation: the importance of targeting agents," Gecomplexity Discussion Paper Series, Action IS1104 "The EU in the new complex geography of economic systems: models, tools and policy evaluation", number 3, Nov, revised Nov 2014.
• Nikolas Tsakas, 2014, "Optimal influence under observational learning," Gecomplexity Discussion Paper Series, Action IS1104 "The EU in the new complex geography of economic systems: models, tools and policy evaluation", number 4, Nov, revised Nov 2014.
• K. Sudhir & Subroto Roy & Mathew Cherian, 2014, "Do Sympathy Biases Induce Charitable Giving" The Effects of Advertising Content," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 1940, Mar, revised Jan 2016.
• K. Sudhir & Hortense Fong & Subroto Roy, 2014, "Greedy or Grateful" Asking for More when Thanking Donors," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2183, Mar.
• Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ, 2014, "Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey," International Review of Management and Marketing, International Review of Management and Marketing, volume 4, issue 1, pages 66-77.
• Abdullah Malik & Bushan D. Sudhakar, 2014, "Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature," International Review of Management and Marketing, International Review of Management and Marketing, volume 4, issue 4, pages 259-275.
• Gsottbauer, Elisabeth & van den Bergh, Jeroen C.J.M., 2014, "Environmental policy when pollutive consumption is sensitive to advertising: Norms versus status," Ecological Economics, Elsevier, volume 107, issue C, pages 39-50, DOI: 10.1016/j.ecolecon.2014.07.001.
• In, Younghwan & Wright, Julian, 2014, "Loss-leader pricing and upgrades," Economics Letters, Elsevier, volume 122, issue 1, pages 19-22, DOI: 10.1016/j.econlet.2013.10.014.
• Gomes, Renato & Sweeney, Kane, 2014, "Bayes–Nash equilibria of the generalized second-price auction," Games and Economic Behavior, Elsevier, volume 86, issue C, pages 421-437, DOI: 10.1016/j.geb.2012.09.001.
• Hattori, Keisuke & Higashida, Keisaku, 2014, "Misleading advertising and minimum quality standards," Information Economics and Policy, Elsevier, volume 28, issue C, pages 1-14, DOI: 10.1016/j.infoecopol.2014.04.004.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2014, "Does shelf-labeling of organic foods increase sales? Results from a natural experiment," Journal of Retailing and Consumer Services, Elsevier, volume 21, issue 5, pages 804-811, DOI: 10.1016/j.jretconser.2014.06.009.
• Golec, Joseph & Gupta, Neeraj J., 2014, "Do investments in intangible customer assets affect firm value?," The Quarterly Review of Economics and Finance, Elsevier, volume 54, issue 4, pages 513-520, DOI: 10.1016/j.qref.2014.06.002.
• Kretschmer, Tobias & Peukert, Christian, 2014, "Video killed the radio star? Online music videos and digital music sales," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 60276, Apr.
• Chia-Lin Lee, 2014, "Is Co-Branding a Double-Edged Sword for Brand Partners?," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 19-34.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2014, "Inter-Firm Price Coordination in a Two-Sided Market," Discussion Paper Series in Economics, Norwegian School of Economics, Department of Economics, number 16/2014, May.
• BEJAN, Andrei Alexandru, 2014, "A Key Challenge, Marketing Resource Management, a Holistic System," Holistic Marketing Management Journal, Holistic Marketing Management, volume 4, issue 1, pages 44-49, March.
• Dominic Owusu & Kwamena M. Nyarku, 2014, "Influence of Print Advertising on the Decisions of Tertiary Students to Purchase Telecom Products in the Cape Coast Metropolis: The Moderating Role of Price and Service Quality Delivery," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 10, pages 314-332, October.
• Stefanescu-Mihaila RAMONA OLIVIA, 2014, "Publicity, Advertising and Spirituality," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 1, issue 1, pages 270-277, December.
• GOMAA Ahmed & COSGROVE Elizabeth, 2014, "The Cross-Roads to Digital: Newspaper Models and the Change to an Industry," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Edlira Shehu & Tim Prostka & Christina Schmidt-Stölting & Michel Clement & Eva Blömeke, 2014, "The influence of book advertising on sales in the German fiction book market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 38, issue 2, pages 109-130, May, DOI: 10.1007/s10824-013-9203-0.
• Lola Esteban & José Hernández, 2014, "Endogenous direct advertising and price competition," Journal of Economics, Springer, volume 112, issue 3, pages 225-251, July, DOI: 10.1007/s00712-013-0357-1.
• Pengyuan Wang & Eric Bradlow & Edward George, 2014, "Meta-analyses using information reweighting: An application to online advertising," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 2, pages 209-233, June, DOI: 10.1007/s11129-014-9145-7.
• Randall Lewis & David Reiley, 2014, "Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!," Quantitative Marketing and Economics (QME), Springer, volume 12, issue 3, pages 235-266, September, DOI: 10.1007/s11129-014-9146-6.
• Avi Goldfarb & Victor Tremblay, 2014, "Introduction: The Economics of Internet Advertising," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 44, issue 2, pages 113-114, March, DOI: 10.1007/s11151-013-9400-1.
• Sizhong Sun, 2014, "Foreign Entry and Firm Advertising Intensity: Evidence from China," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 45, issue 1, pages 79-97, August, DOI: 10.1007/s11151-014-9426-z.
• Irina Raicu & Mirela Catalina (Vint) Turkes, 2014, "Organizational Performance Improvement by Implementing the Latest CRM Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 1, pages 84-86, March.
• Camelia Pavel, 2014, "The Convergence of Romanian Media – between Reality and Fiction," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 86-90, September.
• Mirela Turkes & Irina Raicu & Ioan Vija, 2014, "Enhancing the Performance of Business Process in Romanian SMEs Through ERP Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 30-32, December.
• Mirela Turkes & Emil Scarlat & Radu Ioan Vija & Irina Raicu, 2014, "Improving the Performance of Business Pprocess Modeling for Small-Medium Sized Companies," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 4, pages 72-74, December.
• Syed Karamatullah Hussainy & Syed Luqman Hakim & Muhammad Adil Khan, 2014, "Measuring the Correlation between Ethical Dimensions of Advertisement and Development of Society," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), volume 7, issue Special I, pages 23-35, May.
• Yohei Tenryu & Keita Kamei, 2014, "Dynamic Voluntary Advertising under Partial Market Coverage," KIER Working Papers, Kyoto University, Institute of Economic Research, number 909, Dec.
• Sandro Shelegia & Chris M Wilson, 2014, "A Utility-Based Model of Sales with Informative Advertising," Discussion Paper Series, Department of Economics, Loughborough University, number 2014_09, Oct, revised Oct 2014.
• Marc Roy, 2014, "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 12, pages 63-69, December.
• Arshadi, Ali & Ebrahimi, Mehrzad, 2014, "The Effect of the Behavioral Elements on the Growth of Iranian Firms," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, volume 9, issue 4, pages 31-48, July.
• Marc Roy, 2014, "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 12, pages 63-69, December.
• Peitz, Martin & Reisinger, Markus, 2014, "The Economics of Internet Media," Working Papers, University of Mannheim, Department of Economics, number 14-23.
• Karle, Heiko & Peitz, Martin, 2014, "Competition under consumer loss aversion," Working Papers, University of Mannheim, Department of Economics, number 12-08.
• Melanie Marks & Scott Wentland & Abbey O'Connor, 2014, "Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches," Journal for Economic Educators, Middle Tennessee State University, Business and Economic Research Center, volume 14, issue 1, pages 78-96, Fall.
• Talia Bar & Dean R. Lillard, 2014, "Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion," NBER Working Papers, National Bureau of Economic Research, Inc, number 19794, Jan.
• Tom Blake & Chris Nosko & Steven Tadelis, 2014, "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment," NBER Working Papers, National Bureau of Economic Research, Inc, number 20171, May.
• KISS Marietta & KUN Andras Istvan, 2014, "Analysis Of The Signaling Hypothesis In Higher Education Marketing Via Classroom Experiment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1005-1012, July.
• Goran Pajnic & Davor Bosnjakovic & Ivan Kelic, 2014, "The Potential Of Mobile Applicationsin Organization And Promotion," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 296-303.
• Ulrich Fohl & Felicitas Meßmer, 2014, "The Influence Of Design Criteria For The Brand Personality," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 981-999.
• Ciabuca Alina, 2014, "Identifying Strategies to Market Police Image in the Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 291-296, May.
• Rebeca Cordero Gutiérrez & Libia Santos Requejo, 2014, "La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1403, Apr, revised Apr 2014.
• Tenryu, Yohei & Kamei, Keita, 2014, "Welfare Analysis of Dynamic Voluntary Advertising in Covered Markets," MPRA Paper, University Library of Munich, Germany, number 60694, Dec.
• Kornienko, Nikita, 2014, "Привлечение Клиентов При Помощи Контекстной Рекламы
  [Attracting customers by using contextual advertising]," MPRA Paper, University Library of Munich, Germany, number 60811, Dec, revised 21 Dec 2014.
• Markéta Lhotáková & Květa Olšanová, 2014, "Effectiveness of the advertising targeted to children regulation and self-regulation with focus on food industry
  [Účinnost regulace a samoregulace reklamy potravinářských firem cílené na děti v České republice]," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2014, issue 5, pages 54-70, DOI: 10.18267/j.aop.452.
• Alena Farková & Markéta Lhotáková, 2014, "Consumer Relevant Online Communication Channels in Czech Republic in the Consumer Goods Category," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 1, pages 20-26, DOI: 10.18267/j.cebr.71.
• Sławomir Czarniewski, 2014, "Communicating Customer Value Based on Modern Technologies," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 2, pages 36-43, DOI: 10.18267/j.cebr.83.
• Květa Olšanová, 2014, "Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 3, pages 7-15, DOI: 10.18267/j.cebr.88.
• Tetyana Kuvita & Miroslav Karlíček, 2014, "The Risk of Vampire Effect in Advertisements Using Celebrity Endorsement," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 3, pages 16-22, DOI: 10.18267/j.cebr.89.
• Marija Tisovski, 2014, "Profiling Customer Types in Luxury Retail Setting," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 4, pages 14-19, DOI: 10.18267/j.cebr.98.