Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2022

• Andreas Falke & Harald Hruschka, 2022, "Analyzing browsing across websites by machine learning methods," Journal of Business Economics, Springer, volume 92, issue 5, pages 829-852, July, DOI: 10.1007/s11573-021-01067-4.
• Qiuyi Huang & Xiaoping Zheng & Mengjie Zhang & Xiaoshuan Zhang, 2022, "Agent-based modeling of the word-of-mouth effect on promoting brand-name agricultural products," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, volume 17, issue 3, pages 875-896, July, DOI: 10.1007/s11403-022-00349-6.
• Constantinos Halkiopoulos & Dimitris Papadopoulos, 2022, "Computational Methods for Evaluating Web Technologies and Digital Marketing Techniques in the Hospitality Industry," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Andreea Claudia Şerban, "Transcending Borders in Tourism Through Innovation and Cultural Heritage", DOI: 10.1007/978-3-030-92491-1_24.
• Rita Cannas & Daniela Pettinao, 2022, "Communication Responses to COVID-19 from Tourism Stakeholders: The Bottom-Up Digital Campaign “Open Sardinia”," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Andreea Claudia Şerban, "Transcending Borders in Tourism Through Innovation and Cultural Heritage", DOI: 10.1007/978-3-030-92491-1_59.
• Julián Chaparro-Peláez & Ángel Hernández-García & Ángel-José Lorente-Páramo, 2022, "May I have your attention, please? An investigation on opening effectiveness in e-mail marketing," Review of Managerial Science, Springer, volume 16, issue 7, pages 2261-2284, October, DOI: 10.1007/s11846-022-00517-9.
• Petra Pártlová & Radim Dušek & Nikola Sagapova, 2022, "Building reputation and social media – how effectively do attractive European tourist destinations communicate on them?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 1, pages 467-482, September, DOI: 10.9770/jesi.2022.10.1(26).
• Margarita Išoraitė & Irena Alperytė, 2022, "How Blue Ocean Strategy helps innovate social inclusion," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 2, pages 239-254, December, DOI: 10.9770/jesi.2022.10.2(15).
• Lyubomira SPASOVA, 2022, "Original Interpretation of Attitudes in the Context of Advertising," Business & Management Compass, University of Economics Varna, issue 3-4, pages 183-197.
• Zatonatska Tetiana & Dluhopolskyi Oleksandr & Artyukh Tatiana & Tymchenko Kateryna, 2022, "Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine," Economics, Sciendo, volume 10, issue 1, pages 87-104, June, DOI: 10.2478/eoik-2022-0005.
• Hajdas Monika & Radomska Joanna & Szpulak Aleksandra & Silva Susana C., 2022, "Don’t tell me stories – the narratives of retirement and their relation with brand associations," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 58, issue 1, pages 17-32, March, DOI: 10.2478/ijme-2022-0005.
• Gontur Silas & Gadi Paul Dung & Bagobiri Esther, 2022, "The moderating effect of positive word-of-mouth between service quality and customer loyalty in the hospitality sector: A PLS-SEM approach," Journal of Economics and Management, Sciendo, volume 44, issue 1, pages 266-285, January, DOI: 10.22367/jem.2022.44.11.
• Maciejewski Grzegorz & Krowicki Piotr, 2022, "Brand as a Customer Value Driver: Relationships with Customer Engagement," Marketing of Scientific and Research Organizations, Sciendo, volume 43, issue 1, pages 53-74, March, DOI: 10.2478/minib-2022-0003.
• Pluta-Olearnik Mirosława & Szulga Patrycja, 2022, "The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach," Marketing of Scientific and Research Organizations, Sciendo, volume 44, issue 2, pages 87-104, June, DOI: 10.2478/minib-2022-0010.
• Nhlabathi Mthobisi & Mgiba Freddy Marilahimbilu & Ligaraba Neo, 2022, "Social Media Marketing Attributes, Sandton’s Rental Market Brand Image, and the Millennials’ Rental Preference: An Empirical Study," Real Estate Management and Valuation, Sciendo, volume 30, issue 1, pages 34-52, March, DOI: 10.2478/remav-2022-0004.
• Riccardo Ferretti & Emanuela Giacomini & Francesca Pancotto, 2022, "Distribution Channels And Financial Advertising In The Italian Asset Management Market," Journal of Financial Management, Markets and Institutions (JFMMI), World Scientific Publishing Co. Pte. Ltd., volume 10, issue 02, pages 1-22, December, DOI: 10.1142/S2282717X22500062.
• Sesar, Vesna & Martinčević, Ivana & Hunjet, Anica, 2022, "How Influencer Credibility and Advertising Disclosure affects Purchase Intention," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0023.
• Čuić Tanković, Ana & Perišić Prodan, Marina & Tomljanović, Doris, 2022, "Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0025.
• Fourberg, Niklas & Tas, Serpil & Wiewiorra, Lukas, 2022, "My Browser is not a Billboard: Experimental Evidence on Ad-blocking Adoption and Users' Acquisition of Information," 31st European Regional ITS Conference, Gothenburg 2022: Reining in Digital Platforms? Challenging monopolies, promoting competition and developing regulatory regimes, International Telecommunications Society (ITS), number 265628.
• Mãdãlina Moraru, 2022, "The Evolution of Kaufland Communication Strategy in Romania during the Pandemic," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 20, issue 5, pages 556-573.

2021

• dos Santos, José & Duffett, Rodney, 2021, "Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 5, issue 2, pages 392-392, September, DOI: 10.26784/sbir.v5i2.392.
• Francesco Decarolis & Gabriele Rovigatti, 2021, "From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising," American Economic Review, American Economic Association, volume 111, issue 10, pages 3299-3327, October, DOI: 10.1257/aer.20190811.
• Laurent Cavenaile & Pau Roldan-Blanco, 2021, "Advertising, Innovation, and Economic Growth," American Economic Journal: Macroeconomics, American Economic Association, volume 13, issue 3, pages 251-303, July, DOI: 10.1257/mac.20180461.
• Sandro Shelegia & Chris M. Wilson, 2021, "A Generalized Model of Advertised Sales," American Economic Journal: Microeconomics, American Economic Association, volume 13, issue 1, pages 195-223, February, DOI: 10.1257/mic.20170152.
• Minjae Song, 2021, "Estimating Platform Market Power in Two-Sided Markets with an Application to Magazine Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 13, issue 2, pages 35-67, May, DOI: 10.1257/mic.20160052.
• Janina SÃœRKEN & Sören SUNDERMANN, 2021, ""Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 77-87, August.
• Jerzy Grobelny & Rafal Michalski, 2021, "Hidden Markov models for visual processing of marketing leaflets," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/21/08, DOI: 10.1007/978-3-030-51064-0_10.
• Barbu Mihai Constantin Răzvan & Tohăneanu Andrei Aurel Anton & Diaconescu Dragoş Laurenţiu & Burcea George Bogdan & Popescu Marius Cătălin & Dragomir Marian & Bratu Raducu Stefan, 2021, "Innovative Ways Of Creating And Nurturing The Fan Experience," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 49, pages 19-28, August.
• Olena SUSHCHENKO & Olena AKHMEDOVA & Olena STRYZHAK, 2021, "The use of interactive training technologies in teaching academic disciplines for students of tourism specialities," Access Journal, Access Press Publishing House, volume 2, issue 1, pages 28-39, January, DOI: 10.46656/access.2021.2.1(3).
• Anatolii NYKYFOROV & Olena SUSHCHENKO & Mariana PETROVA & Nataliia POHUDA, 2021, "Multi-criteria technologies for managerial decisions system analysis," Access Journal, Access Press Publishing House, volume 2, issue 2, pages 150-161, May, DOI: 10.46656/access.2021.2.2(3).
• Laura MARCU & Sebastian Constantin RADULESCU, 2021, "Marketing Communication On The Launch Of A New Brand Of Electric Car. The Case Of Dacia Spring," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 23, pages 1-13.
• Javier Donna & Pedro Pereira & Andre Trindade & Renan Yoshida, 2021, "Direct-to-Consumer sales by manufacturers and bargaining," Working Papers, Red Nacional de Investigadores en Economía (RedNIE), number 69, May.
• Javier Donna & Pedro Pereira & Tiago Pires & Andre Trindade, 2021, "Measuring the welfare of intermediaries in vertical markets," Working Papers, Red Nacional de Investigadores en Economía (RedNIE), number 77, Jun.
• Monica Anna Giovanniello, 2021, "Echo Chambers: Voter-to-Voter Communication and Political Competition," Papers, arXiv.org, number 2104.04703, Apr.
• Blagoev V. I. & Shustova Å. Ð. & Mishchenko I. V., 2021, "The Influence of marketing instruments on the bayer behavior in case of organic products," Russian Journal of Social Sciences and Humanities, Omsk Humanitarian Academy, volume 15, issue 1, pages 165-171, March, DOI: 10.17238/issn1998-5320.2021.15.1.18.
• Erika Kulcsar & Brigitta Bogyor & Maria Denisa Csiki & Edina Torok, 2021, "Is Love In The Air?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Mihai-Ioan Rosca & Angela Madan, 2021, "Modern Approach Of Artistic And Persuasive Marketing Communication," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• İbrahim Aydin, 2021, "Korku Ögesi Bulunduran Reklamlarin Markaya ve Reklamin Güvenilirligine Yönelik Tutum Üzerindeki Etkisinin Araştirilmasi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 277-304, August, DOI: https://doi.org/10.33399/biibfad.86.
• TERCHILA Sorin, 2021, "The Communication Process Within The Vaccination Strategy Against Covid-19 In Romania. Particularities And Solutions With Impact On The Economy And Society," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 73, issue Special, pages 337-354, December.
• Gautam S. Bapat & Nishu Ayedee & Ravikumar M. Chitnis, 2021, "The Influence of Web Adverts on Student Decision-Making Process for University Enrollments," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 163-176, DOI: 10.32725/acta.2021.018.
• Atharva Dange & Kavitha R Gowda & V R Srinidhi & D. Halaswamy, 2021, "Analysing the Attitude of Social Media Users towards Ephemeral Marketing as a Digital Marketing Tool," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 77-94, DOI: 10.32725/acta.2021.013.
• Yosuke Uno & Akira Sonoda & Masaki Bessho, 2021, "The Economics of Privacy: A Primer Especially for Policymakers," Bank of Japan Working Paper Series, Bank of Japan, number 21-E-11, Aug.
• Pauline Affeldt & Elena Argentesi & Lapo Filistrucchi, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number wp1165, Sep.
• Tommaso M. Valletti & André Veiga, 2021, "Attention, Recall and Purchase: Experimental Evidence on Online News and Advertising," CESifo Working Paper Series, CESifo, number 8991.
• Anna D'Annunzio & Antonio Russo, 2021, "Intermediaries in the Online Advertising Market," CESifo Working Paper Series, CESifo, number 9199.
• Raffaela Seitz & Klaus Wohlrabe, 2021, "Branchen im Fokus: Werbebranche," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 74, issue 08, pages 51-52, August.
• Carlos Fernando Osorio-Andrade & Edwin Arango-Espinal & Carlos Alberto Arango-Pastrana, 2021, "eWOM en los tiempos de la COVID-19: un análisis empírico de marcas colombianas en Facebook," Estudios Gerenciales, Universidad Icesi, volume 37, issue 158, pages 28-36, DOI: 10.18046/j.estger.2021.158.4267.
• Osiris María Echeverría-Ríos & Jos� Melchor Medina-Quintero & Demian Abrego-Almaz�n, 2021, "La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México," Estudios Gerenciales, Universidad Icesi, volume 37, issue 160, pages 364-374, DOI: 10.18046/j.estger.2021.160.3966.
• Sandra Tobon & Jes�s Garc�a-Madariaga, 2021, "Influencers vs the power of the crowd: A research about social influence on digital era," Estudios Gerenciales, Universidad Icesi, volume 37, issue 161, pages 601-609, DOI: 10.18046/j.estger.2021.161.4498.
• Carmen Juliana Villamizar Jaimes & Andr�s Villegas Mej�a, 2021, "Análisis situacional y generación de un mapa estratégico para el incremento del mercado potencial en una institución prestadora de salud," Revista CIFE, Universidad Santo Tomás.
• Diana María López Celis & Mónica Eugenia Peñalosa Otero, 2021, "Relación entre la actitud ambiental y la compra de productos socialmente responsables en los consumidores de Medellín, Colombia," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 1-17, DOI: 10.22267/rtend.202102.152.
• Carlos Fernando Osorio-Andrade & Augusto Rodríguez-Orejuela & Fernando Moreno-Betancourt, 2021, "Efectos de las características de videos en YouTube que aumentan su popularidad: un análisis empírico," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 18-38, DOI: 10.22267/rtend.202102.153.
• Rudibel Perdigón Llanes & Hubert Viltres Sala, 2021, "Social media marketing en empresas agrícolas cubanas," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 163-179, DOI: 10.22267/rtend.202102.159.
• Claudia Patricia Grisales Castro & Edwin Arbey Hernandez Garcia & Evelyn Xiomara Montenegro Cardona, 2021, "Percepción del consumidor sobre el impacto del merchandising olfativo como estrategia del marketing sensorial," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 1-25, DOI: 10.22267/rtend.212202.166.
• Luis Enrique David Tenorio, 2021, "Exposición de marca personal por medio de redes sociales," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 107-129, DOI: 10.22267/rtend.212202.170.
• Ernesto Batista Sánchez & Beatriz Serrano Leyva & Leudis Orlando Vega de la Cruz, 2021, "Imagen cognitiva de destinos turísticos. Una aproximación desde el destino turístico Holguín, Cuba," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 288-308, DOI: 10.22267/rtend.212202.177.
• Nancy Grajales-Montoya & Ledy G�mez-Bayona & Bladimir Coronado-R�os, 2021, "La comunicación estratégica desde el mercadeo en instituciones educativas," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 13, pages 1-21.
• Pablo Iregui Acosta, 2021, "El humor gráfico y su valor e importancia histórico-política," Revista Perspectivas en Inteligencia, Escuela de Inteligencia y Contrainteligencia Bg. Ricardo Charry Solano, volume 12, issue 21, pages 97-111.
• Bronnenberg, Bart & Dube, Jean-Pierre & Joo, Joonhwi, 2021, "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," CEPR Discussion Papers, Centre for Economic Policy Research, number 15706, Jan.
• Ursu, Raluca & An, Eunkyung, 2021, "Online Advertising as Passive Search," CEPR Discussion Papers, Centre for Economic Policy Research, number 16193, May.
• Valletti, Tommaso & Prat, Andrea, 2021, "Attention Oligopoly," CEPR Discussion Papers, Centre for Economic Policy Research, number 16231, Jun.
• Anderson, Simon & Renault, Régis, 2021, "Search Direction: Position Externalities and Position Auction Bias," CEPR Discussion Papers, Centre for Economic Policy Research, number 16724, Nov.
• František Olšavský, 2021, "Consumer literacy and honey fraud. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 2-10.
• Lukas Bernfried Bruns & Kevin Hümmer, 2021, "Name discrimination – selected attributes based on the German advertising practice," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 13-20.
• Dominika Reľovská & Edita Štrbová, 2021, "Perception of the digital influencer on Instagram and its impact on shopping behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 31-41.
• Miroslav Reiter & Ondrej Čupka & Andrej Miklošík, 2021, "Personas creation using Google Analytics," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 4, pages 26-33.
• Sellers-Rubio, Ricardo & Mas-Ruiz, Francisco & Sancho-Esper, Franco, 2021, "Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share," Journal of Wine Economics, Cambridge University Press, volume 16, issue 2, pages 169-188, May.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021, "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2302, Sep.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021, "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2302R, Sep, revised Jun 2022.
• Pauline Affeldt & Elena Argentesi & Lapo Filistrucchi, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 1965.
• Gregor Jagodic, 2021, "E-business and Marketing Activities for Online Shopping Support," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 13, issue 1, pages 29-39, DOI: 10.32015/JIBM/2021.13.1.29-39.
• Dhruba Jyoti Sen, 2021, "Ethical Issues in Marketing Communication for Real Estate in India," International Review of Management and Marketing, Econjournals, volume 11, issue 3, pages 13-21.
• Ivan De Battista & Franco Curmi & Emanuel Said, 2021, "Influencing Factors Affecting Young People’s Attitude Towards Online Advertising: A Systematic Literature Review," International Review of Management and Marketing, Econjournals, volume 11, issue 3, pages 58-72.
• Henriques, David, 2021, "Effects of TV airtime regulation on advertising quality and welfare," Information Economics and Policy, Elsevier, volume 55, issue C, DOI: 10.1016/j.infoecopol.2020.100897.
• Sviták, Jan & Tichem, Jan & Haasbeek, Stefan, 2021, "Price effects of search advertising restrictions," International Journal of Industrial Organization, Elsevier, volume 77, issue C, DOI: 10.1016/j.ijindorg.2021.102736.
• Byrne, David P. & Martin, Leslie A., 2021, "Consumer search and income inequality," International Journal of Industrial Organization, Elsevier, volume 79, issue C, DOI: 10.1016/j.ijindorg.2021.102716.
• Ivaldi, Marc & Zhang, Jiekai, 2021, "Simulating media platform mergers," International Journal of Industrial Organization, Elsevier, volume 79, issue C, DOI: 10.1016/j.ijindorg.2021.102729.
• Lorente Páramo, Ángel José & Hernández García, Ángel & Chaparro Peláez, Julián, 2021, "Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Md. Ibrahim Molla & Md. Kayes Bin Rahaman, 2021, "Effect of advertising spending on operating and market performance of banks: empirical evidence from Bangladesh," Asian Journal of Accounting Research, Emerald Group Publishing Limited, volume 7, issue 1, pages 97-110, October, DOI: 10.1108/AJAR-06-2021-0084.
• Rehmat Karim & Normah Abdul Latip & Azizan Marzuki & Sajjad Haider & Memoona Nelofar & Faqeer Muhammad, 2021, "The Impact of 4Ps Marketing Mix in Tourism Development in the Mountain Areas: A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 231-245.
• Nindyta Aisyah Dwityas & Rizki Briandana & Rohana Mijan & Richard & Diah Wardhani, 2021, "eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 181-193.
• Barbara Wasikowska, 2021, "Consumer Neuroscience – The Application of Selected Neurobiological Methods in Consumer Research," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2 - Part , pages 1153-1162.
• Magdalena Rzemieniak & Joanna Wyrwisz & Katarzyn Toborek, 2021, "The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 264-277.
• Joanna Wyrwisz & Jacek Dziwulski, 2021, "Sustainability as a Brand Power Factor in the Women's and Men's Assessment," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 357-367.
• Grzegorz Ciechanowski, 2021, "Building the Public Image of a Leader: The Case of Politicians Visiting Polish Military Contingents," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 162-172.
• Pauline Affeldt & Elena Argentesi & Lapo Filistrucchi, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Working Papers - Economics, Universita' degli Studi di Firenze, Dipartimento di Scienze per l'Economia e l'Impresa, number wp2021_16.rdf.
• KL Sharp, 2021, "Students' Attitudes towards the Use of a Virtual Learning Environment with the Presence of Advertisements: Pilot Study," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr594, Jun, DOI: https://doi.org/10.35609/gjbssr.202.
• Richard Fedorko, 2021, "ROPO and Reverse ROPO Effect in Gender-Generation Characteristics," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr265, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Ing. Ludov�t Nasti�in, 2021, "Brand Engagement in the Light of Post Content Type on the Facebook Platform in the Selected Industry," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr266, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• ADAMOU HADJI Mohamadou, 2021, "Cameroonian Consumers' Attitude towards Tv Advertising Form and Content," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr279, Sep, DOI: https://doi.org/10.35609/jmmr.2021..
• Laurent Bouton & Julia Cagé & Edgard Dewitte & Vincent Pons, 2021, "Small Campaign Donors," Sciences Po Economics Publications (main), HAL, number hal-03878175, Dec, DOI: 10.2139/ssrn.3978318.
• Laurent Bouton & Julia Cagé & Edgard Dewitte & Vincent Pons, 2021, "Small Campaign Donors," Working Papers, HAL, number hal-03878175, Dec, DOI: 10.2139/ssrn.3978318.
• Đurđana Ozretić Došen & Ana Buljat, 2021, "Marketing Usluga Dominikanskih Muzeja U Republici Hrvatskoj," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 2, pages 224-248, DOI: 10.32910/ep.72.2.4.
• Graham Beattie & Ruben Durante & Brian Knight & Ananya Sen, 2021, "Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls," Management Science, INFORMS, volume 67, issue 2, pages 698-719, February, DOI: 10.1287/mnsc.2019.3567.
• Wilson Law, 2021, "Decomposing political advertising effects on vote choices," Public Choice, Springer, volume 188, issue 3, pages 525-547, September, DOI: 10.1007/s11127-020-00849-8.
• Hámori, Balázs, 2021, "A figyelem ökonómiája. A vevők meghódításának új módszerei és csatornái
  [Economy of attention - new methods and channels for receiving customers]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 1, pages 96-124, DOI: 10.18414/KSZ.2021.1.96.
• Saori Chiba & Chien-Yuan Sher & Min-Hsueh Tsai, 2021, "Can a lengthy application title make an application successful? A perspective of information theory," KIER Working Papers, Kyoto University, Institute of Economic Research, number 1058, Apr.
• Svenja Mohr & Janis Cloos, 2021, "Acceptance of Data Sharing in Smartphone Apps from Key Industries of the Digital Transformation: A Representative Population Survey for Germany," MAGKS Papers on Economics, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung), number 202102.
• Edward T. Vieira, Jr. & Susan Grantham & Susan D. Sampson, 2021, "Corporate Social Responsibility and Its Reporting From a Management Control System Perspective," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 19, issue 2 (Summer, pages 127-144, DOI: 10.26493/1854-6935.19.127-144.
• Chengsi Wang & Makoto Watanabe, 2021, "Directed Search on a Platform: Meet Fewer to Match More," Monash Economics Working Papers, Monash University, Department of Economics, number 2021-02, May.
• Savica Dimitrieska & Tanja Efremova, 2021, "Colors In The International Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 9, issue 1, pages 78-86, DOI: 10.37708/ep.swu.v9i1.7.
• Savica Dimitrieska & Tanja Efremova, 2021, "Loyalty Programs: Do Companies Really Make Consumers Loyal?," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 9, issue 2, pages 23-32, DOI: 10.37708/ep.swu.v9i2.2.
• Savica Dimitrieska & Tanja Efremova, 2021, "The Effectiveness Of The Influencer Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 109-118, DOI: 10.37708/em.swu.v18i1.9.
• Dinka Zlateva, 2021, "Building Consumer Engagement Through Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 119-127, DOI: 10.37708/em.swu.v18i1.10.
• Elena Stavrova & Dinka Zlateva & Lubomira Pinelova, 2021, "The Digital Transformation In The Service Of Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 128-136, DOI: 10.37708/em.swu.v18i1.11.
• Milen Filipov, 2021, "Branding A City With Film Festivals," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 137-143, DOI: 10.37708/em.swu.v18i1.12.
• Lyudmyla Potrashkova, 2021, "Improvement of the methodology of justification of design decisions for creating an image video," Technology audit and production reserves, Socionet;Technology audit and production reserves, volume 4, issue 4(60), pages 11-14.
• Bogdan Veche, 2021, "Compensating For The Immaterial. A Lexical And Semantic Analysis Of American Bank Slogans," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 336-343, July.
• Miruna Diana MOZA, 2021, "Digital Promotion For Hotels Of Bä‚Ile Felix- Vã‚Rtop Resorts. Content Quality Analysis," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 30, issue 2, pages 95-104, December.
• Ghada M Ismail & Fariz Huseynov & Pankaj K Jain & Thomas H McInish, 2021, "Brand Equity, Earnings Management, and Financial Reporting Irregularities
  [Measuring brand equity across products and markets]," The Review of Corporate Finance Studies, Society for Financial Studies, volume 10, issue 2, pages 402-435.
• Ermal Haxhiaj & Bia Çera, 2021, "BlockChain (BC), Technology Notary in Data Driven Marketing (DDM) Contracts," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 108-118, August.
• Gabriela-Liliana Cioban & Mihaela Coca (Sarafescu), 2021, "Equestrian Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 255-260, August.
• Mariana Juganaru & Ruxandra Florentina Firica, 2021, "Modern Means of Promoting Flower Sales in ConstanÈ›a," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 552-558, August.
• Elisa Garrido–Castro & Francisco J. Torres–Ruiz & Eva M. Murgado–Armenteros, 2021, "El conocimiento del consumidor como variable clave del comportamiento. Propuesta de un modelo de gestión," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2106, Dec, revised Dec 2021.
• Yasui, Yuta, 2021, "Controlling Fake Reviews," MPRA Paper, University Library of Munich, Germany, number 108177, May.
• Sánchez-Fernández, Raquel & Jiménez-Castillo, David, 2021, "How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value," MPRA Paper, University Library of Munich, Germany, number 123159.
• PURCAREA, Ioan Matei, 2021, "The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 2, pages 33-43, August.
• PURCAREA, Ioan Matei, 2021, "The Effects of Industrie 4.0 on e-commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 3, pages 49-172, November.
• PURCAREA, Ioan Matei, 2021, "E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 4, pages 38-51, December.
• Victor Danciu, 2021, "Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 24, issue 79, pages 2-21, March.
• Damir Dobriniæ & Iva Gregurec & Dunja Dobriniæ, 2021, "Examining the factors of influence on avoiding personalized ads on Facebook," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 39, issue 2, pages 401-428.
• Aasir Ali & Nain Tara & Nosheen Nawaz & Nadim Rafi, 2021, "Exploring The Role Of Mobile Marketing As A Blessing Or Curse: A Case Study Of Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 10, issue 4, pages 56-63, December.
• Zafer Sayan, 2021, "Marka İmajının Satın Alma Niyetine Etkisinde Müşteri Tatmininin Aracı Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma (The Mediating Role of Customer Satisfaction in the Effect of Brand Image on Pu," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 2, pages 459-468.
• Mihai C. ORZAN & Adina I. ZARA & Stefan C. CAESCU & Mihaela E. CONSTANTINESCU & Olguta A. ORZAN, 2021, "Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 1, pages 64-73, January.
• Anjan Bharali & Chimun Kr. Nath, 2021, "Power of Advertising Claims for Credence Goods: Can It shape the Placebo Effect and Repurchase Decisions?," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 22, issue 2, pages 49-67, December.
• Nitika Garg & Rahul Govind & Anish Nagpal, 2021, "Message framing effects on food consumption: A social marketing perspective," Australian Journal of Management, Australian School of Business, volume 46, issue 4, pages 690-716, November, DOI: 10.1177/0312896221989398.
• Pouya Zargar & Panteha Farmanesh, 2021, "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , volume 11, issue 4, pages 21582440211, October, DOI: 10.1177/21582440211050382.
• Afsarul Islam & Nishath Anjum & Imran Ahmed, 2021, "Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 4-18.
• Klaudia Macias, 2021, "Femvertising and Its Perception by Polish Female Consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 55-69.
• Michal Scibor-Rylski, 2021, "The Effectiveness of Gamifi cation in the Online and Offline Qualitative Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 57-65.
• Jaroslaw Wozniczka, 2021, "Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective (Czynniki roznicujace efekty reklamy mobilnej opartej na geolokalizacji odbiorcy: podejscie zintegrowane)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 107-123.
• Joanna Chlebiej, 2021, "Reklama suplementow diety a reklama leków – podobienstwa i roznice (Advertising of dietary supplements and advertising of drugs – similarieties and differences)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 34, pages 75-82.
• Joanna Rachubik & Dorota Mirowska-Wierzbicka & Wojciech Zawadzki & Maciej Wilamowski & Krzysztof Fiok & Wojciech Maciejewski & Mateusz Szczurek, 2021, "Wspolczesne mechanizmy aukcyjne na potrzeby rynku mediowego (Modern Auction Mechanisms for the Media Market)," Research Reports, University of Warsaw, Faculty of Management, volume 2, issue 35, pages 61-75.
• Ramazan Esmeli & Mohamed Bader-El-Den & Hassana Abdullahi, 2021, "Towards early purchase intention prediction in online session based retailing systems," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 3, pages 697-715, September, DOI: 10.1007/s12525-020-00448-x.
• Adnan Zogaj & Dieter K. Tscheulin & Jörg Lindenmeier & Stephan Olk, 2021, "Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement," Journal of Business Economics, Springer, volume 91, issue 3, pages 379-400, April, DOI: 10.1007/s11573-020-01006-9.
• Irene Kamenidou & Spyridon Mamalis & Ifigeneia Mylona & Evangelia Zoi Bara, 2021, "Comparing Five Generational Cohorts on Their Sustainable Food Consumption Patterns: Recommendations for Improvement Through Marketing Communication," Springer Proceedings in Business and Economics, Springer, in: Nicholas Tsounis & Aspasia Vlachvei, "Advances in Longitudinal Data Methods in Applied Economic Research", DOI: 10.1007/978-3-030-63970-9_5.
• Constantinos Halkiopoulos & Maria Katsouda & Eleni Dimou & Antiopi Panteli, 2021, "Cultural and Tourism Promotion Through Digital Marketing Approaches. A Case Study of Social Media Campaigns in Greece," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Ciná van Zyl, "Culture and Tourism in a Smart, Globalized, and Sustainable World", DOI: 10.1007/978-3-030-72469-6_46.
• Sandra Miranda & Patrícia Cunha & Margarida Duarte, 2021, "An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content," Review of Managerial Science, Springer, volume 15, issue 1, pages 55-73, January, DOI: 10.1007/s11846-019-00370-3.
• Steven Bellman & Shruthi Arismendez & Duane Varan, 2021, "Can muted video advertising be as effective as video advertising with sound?," SN Business & Economics, Springer, volume 1, issue 1, pages 1-27, January, DOI: 10.1007/s43546-020-00030-9.
• Jui-Lung Chen & Chawakorn Panyaruang, 2021, "Attitudes of Young Consumers in Chiang Mai, Thailand toward YouTube Online Video and Audio Advertising," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 11, issue 5, pages 1-4.
• Affeldt, P. & Argentesi, E. & Filistrucchi, Lapo, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Discussion Paper, Tilburg University, Center for Economic Research, number 2021-025.
• Affeldt, P. & Argentesi, E. & Filistrucchi, Lapo, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Other publications TiSEM, Tilburg University, School of Economics and Management, number 1317bf39-d02e-4f61-a34f-e.
• Ivaldi, Marc & Zhang, Jiekai, 2021, "Simulating media platform mergers," TSE Working Papers, Toulouse School of Economics (TSE), number 21-1208, Mar.
• Olufemi A. Ogunkoya & Emmanuel Y. Ogundele & Adeola E. Adetayo, 2021, "Knowledge Transfer and Business Performance: A Study of Manufacturing Organizations in Ogun State, the Federal Republic of Nigeria," Business & Management Compass, University of Economics Varna, issue 1, pages 86-101.
• Adeola E. Adetayo & Oludayo O. Ariyo & Adebiyi J. Abosede, 2021, "Effect of Product Attribute and Pricing Strategy on Multinational Firms Competitiveness," Business & Management Compass, University of Economics Varna, issue 2, pages 191-206.
• Lyubomira Spasova, 2021, "Empirical Research on the Relationship between Consumer Attitudes and Values towards Advertisements by Mobile Operators," Business & Management Compass, University of Economics Varna, issue 3, pages 277-293.
• Schneider Sandra, 2021, "Acceptance of mobile loyalty cards in the German B2C consumer goods market," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 57, issue 1, pages 85-102, March, DOI: 10.2478/ijme-2021-0004.
• Banerski Grzegorz & Biele Cezary & Awdziej Marcin & Kaczyński Adam & Molenda Sylwester, 2021, "Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes," Journal of Management and Business Administration. Central Europe, Sciendo, volume 29, issue 2, pages 2-32, June, DOI: 10.7206/cemj.2658-0845.44.
• Torbarina Matia & Čop Nina Grgurić & Jelenc Lara, 2021, "Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition," Naše gospodarstvo/Our economy, Sciendo, volume 67, issue 1, pages 33-45, March, DOI: 10.2478/ngoe-2021-0004.
• Ujică Alexandra & Băbuţ Raluca, 2021, "Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 66, issue 2, pages 25-37, August, DOI: 10.2478/subboec-2021-0007.
• Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), 2021, "Social Media in Sport:Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12299, ISBN: ARRAY(0x75a36460), September.
• Kevin Hull & Gashaw Abeza, 2021, "Introduction to Social Media in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Edward Ted M. Kian & Jimmy Sanderson, 2021, "Research in Social Media and Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• David Wagner, 2021, "Online Communities in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Matthew Zimmerman & Kelsey Slater & Lauren Burch, 2021, "Social Media Use in Major Sports," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Andrew C. Billings & Norm O’Reilly & Elisabetta Zengaro, 2021, "Social Media Use in Minor Sports," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jessica R. Braunstein-Minkove & Ari Kim & Norm O’Reilly, 2021, "Social Media in Sports Decision-Making," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Yoseph Mamo & Yiran Su & Gashaw Abeza, 2021, "Social Media and Data Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Rebecca Achen & Gashaw Abeza, 2021, "Social Media and Relationship Marketing in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Matt Blaszka & Beth A. Cianfrone, 2021, "Social Media and Brand Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Petros Parganas & Christos Anagnostopoulos, 2021, "Social Media and Sponsorship in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• David Cassilo, 2021, "Social Media and Sports Media," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Melinda Weathers & Jimmy Sanderson, 2021, "Social Media, Social and Legal Issues in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Ann Pegoraro & Evan Frederick, 2021, "Social Media and Crisis Communication in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jacob Bustad & Oliver Rick, 2021, "Diversity and Inclusion in Social Media and Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Rebecca M. Achen & Norm O’Reilly, 2021, "Revenue Generation and Return on Investment from Social Media in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jessica R. Braunstein-Minkove & Arielle Insel & Gashaw Abeza, 2021, "A Practical Guide to Social Media Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Paul M. Pedersen, 2021, "Afterword," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Benti, Behailu Shiferaw & Haß, Dominik & Stadtmann, Georg, 2021, "Money illusion in free-to-play games," Discussion Papers, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics, number 422, DOI: 10.11584/opus4-1028.
• Fourberg, Niklas & Taş, Serpil & Wiewiorra, Lukas, 2021, "My browser is not a billboard: Experimental evidence on ad-blocking adoption and users' acquisition of information," WIK Working Papers, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH, Bad Honnef, number 1.
• Andreas Hefti & Julian Teichgräber, 2021, "Inequality in models with a competition for market shares," ECON - Working Papers, Department of Economics - University of Zurich, number 375, Jan.
• Andreas Hefti & Julia Lareida, 2021, "Competitive attention, Superstars and the Long Tail," ECON - Working Papers, Department of Economics - University of Zurich, number 383, Apr.

2020

• Evan Sadler, 2020, "Diffusion Games," American Economic Review, American Economic Association, volume 110, issue 1, pages 225-270, January, DOI: 10.1257/aer.20180601.
• Lint Barrage & Eric Chyn & Justine Hastings, 2020, "Advertising and Environmental Stewardship: Evidence from the BP Oil Spill," American Economic Journal: Economic Policy, American Economic Association, volume 12, issue 1, pages 33-61, February, DOI: 10.1257/pol.20160555.
• Mihai-Ioan RoÈ™ca & Angela Madan, 2020, "Advertising as a Motivator of Human Behavior – Theoretical Approach of Manipulation in Modern Society," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 132-138, August.
• Jerzy Grobelny & Rafal Michalski, 2020, "Investigating human visual behavior by hidden Markov models in the design of marketing information," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/20/09, Aug, DOI: 10.1007/978-3-030-20148-7_22.
• Rafal Michalski & Joanna Koszela-Kulinska, 2020, "Eye-tracking examination of the anthropological race, gender and verbal-pictorial relative positions on ergonomics of visual information presentation," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/20/10, Aug, DOI: 10.1007/978-3-030-20227-9_3.
• Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020, "How Sponsors Should Bring Relevant-Added Value to Esports," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 3, pages 363-387, September.
• Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020, "Sponsoring Esports to Improve Brand Image," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 4, pages 495-515, December.
• Muhammad Taqi, , "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives, Reviewsep, number 202070, DOI: https://doi.org/10.19275/RSEP096.
• Mehak Rehman & Haroon Iqbal Maseeh, 2020, "Impact of Youtube Advertising on Purchase Intention: A Pitch," Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 19, issue 4, pages 805-811, December.
• Ron Berman & Yuval Heller, 2020, "Naive analytics equilibrium," Papers, arXiv.org, number 2010.15810, Oct, revised Apr 2021.
• Oleksandr Shelest & Bella Holub, 2020, "Olap Systems As The Modern Data Preparation Tools For Outdoor Advertising Data Mining," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 1, issue 2, DOI: 10.30525/2661-5150/2020-2-10.
• Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020, "Generalizable and Robust TV Advertising Effects," Working Papers, Becker Friedman Institute for Research In Economics, number 2020-111.
• M. Emin YAÞAR & Abdulvahap BAYDAÞ & Þenol ÇELÝK, 2020, "Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 4, issue 1, pages 195-225, August, DOI: https://doi.org/10.33399/biibfad.74.
• Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2020, "Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?," Business Systems Research, Sciendo, volume 11, issue 3, pages 1-13, November, DOI: 10.2478/bsrj-2020-0023.
• TERCHILA Sorin, 2020, "Communication Strategies During The Pandemic Period And The Impact On The Economy And Society," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 72, issue 4, pages 109-119, December.
• Fujii Yoichiro & Ogaku Michiko & Okura Mahito & Osaki Yusuke, 2020, "How do Optimistic Individuals Affect Insurance Advertisements?," Asia-Pacific Journal of Risk and Insurance, De Gruyter, volume 14, issue 2, pages 1-18, July, DOI: 10.1515/apjri-2019-0039.
• Nurul Imani Kurniawati, 2020, "Analysis Of The Influence Of Word Of Mouth And Brand Image On The Decision To Purchase Cosmetics Make Over Products In Semarang," Management Strategies Journal, Constantin Brancoveanu University, volume 49, issue 3, pages 14-24.
• Carrera, Mariana & Villas-Boas, Sofia B, 2020, "Generic Aversion and Observational Learning in the Over-the-Counter Drug Market," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series, Department of Agricultural & Resource Economics, UC Berkeley, number qt7ks7s9jf, Dec.
• Vincenzo Galasso & Tommaso Nannicini & Salvatore Nunnari, 2020, "Positive Spillovers from Negative Campaigning," CESifo Working Paper Series, CESifo, number 8055.