Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2022

• Bohdan Kolesnyk, 2022, "Analysis Of The Effectiveness Of Methods To Expand The Audience Of The Brand In Its Own Media," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 1, DOI: 10.30525/2661-5150/2022-1-11.
• Iuliia Kostynets & Valeriia Kostynets, 2022, "Modeling The Processes Of Development Of The Domestic Market Of Tourist Services And Hospitality," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 1, DOI: 10.30525/2661-5150/2022-1-12.
• Tetiana Yanchuk & Olga Fedchenko, 2022, "Use Of Neuromarketing Tools During The Pandemic," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 3, issue 2, DOI: 10.30525/2661-5150/2022-2-16.
• Lina PilelienÄ— & Ahmed H. Alsharif & Ibrahim Bader Alharbi, 2022, "Scientometric Analysis Of Scientific Literature On Neuromarketing Tools In Advertising," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 8, issue 5, DOI: 10.30525/2256-0742/2022-8-5-1-12.
• UNGUREANU Andrei & POPESCU Doris-Louise, 2022, "Online Advertising - History, Evolution, And Challenges," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 74, issue 3, pages 121-130, October, DOI: 10.56043/reveco-2022-0031.
• Ruma Pal & Pulkit Trivedi, 2022, "Perception of Consumers Towards Online Buying During COVID-19 Pandemic Era," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 25, issue 2, pages 67-79, DOI: 10.32725/acta.2022.009.
• Christian Enz, 2022, "Optimization potential in SME marketing communication in a Czech-German comparison," Economics Working Papers, University of South Bohemia in Ceske Budejovice, Faculty of Economics, number 2022-03, Apr, revised 14 Apr 2022, DOI: 10.32725/ewp.2022.003.
• Ioan Matei, Purcarea, 2022, "Disruptive Technologies And E-Commerce For A Lean Transition To The Post-Pandemic World," Management Strategies Journal, Constantin Brancoveanu University, volume 56, issue 2, pages 211-218.
• Hervé Lanotte & Aurélie Ringeval-Deluze & Erick Pruchnicki, 2022, "Les effets stabilisateurs sur la CGV des contrats pluriannuels d’approvisionnement entre firmes leaders et firmes subordonnées : l’exemple du champagne," Revue d'économie industrielle, De Boeck Université, volume 0, issue 1, pages 29-66.
• Guy Aridor & Duarte Gonçalves & Daniel Kluver & Ruoyan Kong & Joseph Konstan, 2022, "The Informational Role of Online Recommendations: Evidence from a Field Experiment," CESifo Working Paper Series, CESifo, number 10129.
• Gregor Langus & Vilen Lipatov, 2022, "Value Creation by Ad-Funded Platforms," CESifo Working Paper Series, CESifo, number 9525.
• Irene Gil-Saura & Giovanny Lenin Haro-Sosa & Beatriz Moliner-Vel�zquez, 2022, "Motivaciones, compromiso y adopción del e-WOM en restaurantes," Estudios Gerenciales, Universidad Icesi, volume 38, issue 162, pages 17-31, DOI: 10.18046/j.estger.2022.162.4510.
• Raúl Eduardo Cañas Palomino & Luisa Fernanda Castillo Sierra & María Fernanda Cristancho Cárdenas & Juan David Rincón González, 2022, "Relaciones sexuales desde el punto de vista femenino en Colombia," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 022636, Dec.
• Juan Felipe Ramírez Vargas & Andrés Eduardo Mojica Oyuela, 2022, "Perfilamiento sensorial del arequipe en Colombia: una muestra del desempeño de arequipe Colanta y Alpina (Brand Sense)," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 022637, Dec.
• Cristian David Correa Murcia & Sebastián Peña Pinzón, 2022, "Gestión del sentido de marca: Alpina vs Colanta," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 022638, Dec.
• Ángela Gabriela Cárdenas Rueda & Danna Isabella López Torijano & Pablo Santiago Sierra López, 2022, "Marketing sensorial (Brand sense) como estrategia de posicionamiento para marcas reconocidas por los colombianos," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 022639, Nov.
• Lina Gabriela De Greiff López & Laura Valentina Hoyos Cabrera, 2022, "Perfil sensorial de marcas (Brand sense) y su efecto en el comportamiento del consumidor y el desempeño de las marcas, Saltín Noel vs Saltinas," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 022640, Nov.
• Lina Gabriela De Greiff López & Kevin Ricardo Romero Serrano & Tania Katerin Martínez Malagón & Juan José Rodríguez Guio, 2022, "Brand Health de marcas de condones en Colombia," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 022641, Nov.
• Jose Joel Cruz Tarrillo & Karla Liliana Haro Zea & Juan Jesús Soria Quijaite, 2022, "Revisión sistemática: situación actual de la personalidad de marca para el posicionamiento estratégico," Revista Tendencias, Universidad de Narino, volume 23, issue 1, pages 315-340.
• Peitz, Martin & Sobolev, Anton, 2022, "Inflated recommendations," CEPR Discussion Papers, Centre for Economic Policy Research, number 17260, Apr.
• Bouton, Laurent & Cage, Julia & Dewitte, Edgard & Pons, Vincent, 2022, "Small Donors," CEPR Discussion Papers, Centre for Economic Policy Research, number 17310, May.
• Hana Volfová & Eliška Svobodová & Jana Pechová, 2022, "The marketing potential of personalisation of shipping packaging," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 2, pages 16-25.
• Cherouk Amr Yassin, 2022, "Only memories are captured, and only footprints are left. Understanding the perception of eco-friendly hotel and tourist buying behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 4, pages 23-39.
• Hanane Meslem & Ayoub Abbaci, 2022, "A practical approach for optimizing the conversion rate of a landing page's visitors," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 17, issue 4, pages 40-53.
• Wenji Xu & Kai Hao Yang, 2022, "Informational Intermediation, Market Feedback, and Welfare Losses," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2321, Oct.
• Wenji Xu & Kai Hao Yang, 2022, "Market-Minded Informational Intermediary and Unintended Welfare Loss," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2321A, Jan.
• Wenji Xu & Kai Hao Yang, 2022, "Informational Intermediation, Market Feedback, and Welfare Losses," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2321R, Oct, revised Jul 2022.
• Cox, Christian, 2022, "Dark Money in Congressional House Elections," Economics Letters, Elsevier, volume 216, issue C, DOI: 10.1016/j.econlet.2022.110590.
• Sabatino, Lorien & Sapi, Geza, 2022, "Online privacy and market structure: Theory and evidence," Information Economics and Policy, Elsevier, volume 60, issue C, DOI: 10.1016/j.infoecopol.2022.100985.
• Zhang, Tianjiao & Shen, Zhe & Sun, Qian, 2022, "Product market advertising and stock price crash risk," Pacific-Basin Finance Journal, Elsevier, volume 71, issue C, DOI: 10.1016/j.pacfin.2021.101684.
• Kim, Woojin, 2022, "Television and American consumerism," Journal of Public Economics, Elsevier, volume 208, issue C, DOI: 10.1016/j.jpubeco.2022.104609.
• Kang, Sanggyu & Chung, Chune Young & Choi, Wonseok, 2022, "How do heterogeneous institutional investors influence corporate advertising decisions?," Research in International Business and Finance, Elsevier, volume 62, issue C, DOI: 10.1016/j.ribaf.2022.101698.
• Cloos, Janis & Mohr, Svenja, 2022, "Acceptance of data sharing in smartphone apps from key industries of the digital transformation: A representative population survey for Germany," Technological Forecasting and Social Change, Elsevier, volume 176, issue C, DOI: 10.1016/j.techfore.2021.121459.
• Alfnes, Frode & Wasenden, Ole Christian, 2022, "Your privacy for a discount? Exploring the willingness to share personal data for personalized offers," Telecommunications Policy, Elsevier, volume 46, issue 7, DOI: 10.1016/j.telpol.2022.102308.
• Khavar Alakbarli, 2022, "Country Branding in the Era of Pandemic: Possible Shifts in Country Branding Strategies and Future Perspectives," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 135-151.
• Ä°lker SAKINÇ & Süleyman AÇIKALIN, 2022, "Effects of COVID-19 on Stock Returns of European Football Clubs: An Event Study Analysis," Fiscaoeconomia, Tubitak Ulakbim JournalPark (Dergipark), issue 2, DOI: 10.25295/fsecon.1099459.
• Richard Fedorko, 2022, "Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr288, Mar, DOI: https://doi.org/10.35609/jmmr.2022..
• Ihil S. Baron, 2022, "Understanding the effect of cosmetics brand perception, halal label, and product composition on habitual buying behaviour through perceived price ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr301, Sep, DOI: https://doi.org/10.35609/jmmr.2022..
• Emmanuel Lorenzon, 2023, "Uninformed Bidding in Sequential Auctions," Post-Print, HAL, number hal-03558786, Jan, DOI: 10.1515/bejte-2021-0009.
• Zoubida Drissi Kaïtouni & Morad Sbiti, 2022, "Gender stereotypes in Moroccan television advertising
  [Les stéréotypes de genre dans la publicité télévisée marocaine]," Post-Print, HAL, number hal-03636505, Mar, DOI: 10.5281/zenodo.6388067.
• Charles Angelucci & Julia Cagé & Michael Sinkinson, 2024, "Media Competition and News Diets," Post-Print, HAL, number hal-03880088, May.
• Charles Angelucci & Julia Cagé & Michael Sinkinson, 2024, "Media Competition and News Diets," Sciences Po Economics Publications (main), HAL, number hal-03880088, May.
• Tri Esti Masita & Pramono Hari Adi & Wiwiek Rabiatul Adawiyah & Faizal Wihuda, 2022, "The Role Of Consumer Hope, Positive Emotional Advertising, And Multi-Context Numbers In Developing Purchase Intention And Word Of Mouth Of Eco-Efficient Product," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 73, issue 3, pages 390-414, DOI: 10.32910/ep.73.3.3.
• Zoran Krupka & Milena Marinić, 2022, "Integriranost Elemenata Zemlje Podrijetla U Identitet Marke Proizvoda," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 73, issue 3, pages 433-458, DOI: 10.32910/ep.73.3.5.
• TSINAKOS Avgoustos & KAZANIDIS Ioannis & TERZOPOULOS George, 2022, "Using Embossed QR Codes on Product Packaging for People with Visual Impairments," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Patrick Lavrits, 2022, "Internal Direction versus Outer Direction in Romanian and German Advertising," Book chapters-LUMEN Proceedings, Editura Lumen, chapter 34, in: Antonio Sandu, "World Lumen Congress 2021", DOI: https://doi.org/10.18662/wlc2021/34.
• Penka Goranova, 2022, "The Advertising and Firms: the Global Strategic Orientation," Book chapters-LUMEN Proceedings, Editura Lumen, chapter 7, in: Ioana PanagoreÈ› & Gabriel Gorghiu, "GIDTP 2022 - Globalization, Innovation and Development, Trends and Prospects 2022", DOI: https://doi.org/10.18662/lumproc/gi.
• Dušan Mladenović & Visar Rrustemi & Sebastian Martin & Prateek Kalia & Rahul Chawdhary, 2022, "Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies," MUNI ECON Working Papers, Masaryk University, number 2022-02, Jan, revised Feb 2023, DOI: 10.5817/WP_MUNI_ECON_2022-02.
• Laurent Bouton & Julia Cagé & Edgard Dewitte & Vincent Pons, 2022, "Small Campaign Donors," NBER Working Papers, National Bureau of Economic Research, Inc, number 30050, May.
• Bart Bronnenberg & Jean-Pierre H. Dubé & Chad Syverson, 2022, "Intangible Marketing Capital," NBER Working Papers, National Bureau of Economic Research, Inc, number 30145, Jun.
• Matthew Gentzkow & Jesse M. Shapiro & Frank Yang & Ali Yurukoglu, 2022, "Pricing Power in Advertising Markets: Theory and Evidence," NBER Working Papers, National Bureau of Economic Research, Inc, number 30278, Jul.
• Savica Dimitrieska & Andrijana Bojadzievska Danevska & Elena Parnardzieva Stanoevska, 2022, "Customers’ Satisfaction From E-Banking: The Case Of The North Macedonia," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 19, issue 1, pages 96-106, DOI: 10.37708/em.swu.v19i1.8.
• Milen Filipov & Dinka Zlateva, 2022, "Promotion Strategies Of Electronic Nicotine Delivery Systems: An Overview," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 19, issue 2, pages 40-47, DOI: 10.37708/em.swu.v19i2.5.
• Mustapha H. Abdullahi & Ojeleye Y. Calvin & Umar Salisu, 2022, "Social Media And Consumer Purchase Intentions In Telecomunications Sector Of Nigeria: Moderating Role Of Brand Love," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 19, issue 2, pages 57-74, DOI: 10.37708/em.swu.v19i2.7.
• Ron Berman & Aniko Oery & Xudong Zheng, 2022, "Influence or Advertise: The Role of Social Learning in Influencer Marketing," Working Papers, NET Institute, number 22-08, Sep.
• Georgi Kiranchev, 2022, "Ambiguous Strategy Choice in an Economic Game D(2,2) Describing a Competition," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 495-512, September.
• Svetoslav Kaleychev, 2022, "How to Change Customer Mind – The Difference Between Brand and Trademark in Tourism Industry," Yearbook of UNWE, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 157-164, December, DOI: 10.37075/YB.2022.2.13.
• Nadya Stanoeva, 2022, "Female Image in Advertising in The Eva Magazine and Eva.Bg in 2020 – A Comparative Analysis," Yearbook of UNWE, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 177-193, December, DOI: 10.37075/YB.2022.2.15.
• Tsvetelina Vladimirova, 2022, "Analysis of the Rhetorical Figures in Food and Beverage Advertising Slogans," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 99-105, December.
• Miruna Diana MOZA & Olimpia BAN, 2022, "Promotion In Tourism: A Brief History And Guideliness Of The New Communication Paradigm," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 2, issue 2, pages 14-24, December.
• Ehireme Boaz Agbonifoh & Christopher Ihionkhan Agbonifoh, 2022, "A Comparative Analysis Of Job Satisfaction Level In Public And Private Tertiary Institutions," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 7, issue special, pages 51-66, June, DOI: http://doi.org/10.47535/1991ojbe145.
• Diego Gómez–Carmona & César Serrano–Domínguez & Pedro Pablo Marín–Dueñas & Juan José Mier–Terán Franco, 2022, "Análisis de la eficacia publicitaria de anuncios de vino en Facebook mediante estudio con eye-tracking," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2203, Jul, revised Jul 2022.
• Alba Barrero Caballero, 2023, "Comportamiento de consumo de los millennials y estrategias comunicativas en Facebook e Instagram del sector de la moda 2016-2019," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2303, Mar, revised Apr 2023.
• Jalil Heidary Dahooie & Mehrdad Estiri & Mahshid Janmohammadi & Edmundas Kazimieras Zavadskas & Zenonas Turskis, 2022, "A novel advertising media selection framework for online games in an intuitionistic fuzzy environment," Oeconomia Copernicana, Institute of Economic Research, volume 13, issue 1, pages 109-150, March, DOI: 10.24136/oc.2022.004.
• Ali, Syed Raza & Ali, Syed Hassan & Yasir, Muhammad & Khan, Muhammed Hamza, 2022, "Investigating The Effect of Brand’s Social Media Pages On Developing Economy Consumers Purchase Intention," MPRA Paper, University Library of Munich, Germany, number 112325.
• PURCAREA, Ioan Matei, 2022, "Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 1, pages 41-57, April.
• PURCAREA, Ioan Matei, 2022, "The Future of E-Commerce, Technology Priorities and the Challenge of Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 2, pages 40-50, June.
• PURCAREA, Ioan Matei, 2022, "Digital Twins, Web3, Metaverse, Value Innovation and E-Commerce retail," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 3, pages 41-47, October.
• PURCAREA, Ioan Matei, 2022, "E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 13, issue 4, pages 40-55, December.
• Zia-Ur-Rehman & Muhammad Razzaq Athar & M. Mohsin Shahid & Malik Muhammad Faisal & Mareum Shehzadi, 2022, "Exploring The Serial Mediation Of Mobile App Engagement And Self Brand Connection In The Relationship Between Brand Experience And Loyalty Towards Brand," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 11, issue 2, pages 20-30, June.
• Anna V. Shutaleva & Anastasia N. Novgorodtseva & Oksana S. Ryapalova, 2022, "Self-presentation in Instagram: promotion of a personal brand in social networks," Economic Consultant, Scientific and Educational Initiative LLC, volume 37, issue 1, pages 27-40.
• Nina Angelovska, 2022, "Return On Investment On Facebook Adds: Quantitative Research," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 13, issue 1, pages 56-66.
• Valentina Mucunska Palevska & Mijalce Gjorgievski & Todor Stojcevski, 2022, "The Relationship Between Digital Transformation And Corporate Strategic Communications In Southern Eu Countries," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 13, issue 2, pages 191-203.
• Sabrina IRATEN & Fella BOUGUEDOUR & Mehdi BOUCHETARA & Messaoud ZEROUTI & Hachemi MAHMOUDI, 2022, "Factors Determining the Adoption of Online Shopping by the Algerian Consumer, CASE: Jumia Company," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 7, issue 1, pages 33-48, February.
• Paul MUKUCHA & Divaries Cosmas JARAVAZA & Forbes MAKUDZA, 2022, "Towards Gender-Based Market Segmentation: The Differential Influence of Gender on Dining Experiences in the University Cafeteria Industry," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 7, issue 2, pages 182-200, June.
• Muthya ISLAMIATY & Neneng Nurlaela ARIEF & Khrisna ARIYANTO, 2022, "Generation Z's Employer Branding and Their Correlation to the Intention to Apply for a Company," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 7, issue 2, pages 212-227, June.
• Art Shala & Xhevat Sopi, 2022, "Communication channels consumption across awareness building, information search and school choice - perspectives from the VET sector in Kosovo," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 23, issue 1, pages 109-118, June.
• Izabela Kolaszewska & Agnieszka Kacprzak, 2022, "The Attitude of Children and Parents Towards Children Influencers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 15, pages 4-23.
• Zofia Saternus & Patrick Weber & Oliver Hinz, 2022, "The effects of advertisement disclosure on heavy and light Instagram users," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 3, pages 1351-1372, September, DOI: 10.1007/s12525-022-00546-y.
• Dominick Werner & Martin Adam & Alexander Benlian, 2022, "Empowering users to control ads and its effects on website stickiness," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 3, pages 1373-1397, September, DOI: 10.1007/s12525-022-00576-6.
• Daniel Baier & Björn Stöcker, 2022, "Profit uplift modeling for direct marketing campaigns: approaches and applications for online shops," Journal of Business Economics, Springer, volume 92, issue 4, pages 645-673, May, DOI: 10.1007/s11573-021-01068-3.
• Andreas Falke & Harald Hruschka, 2022, "Analyzing browsing across websites by machine learning methods," Journal of Business Economics, Springer, volume 92, issue 5, pages 829-852, July, DOI: 10.1007/s11573-021-01067-4.
• Qiuyi Huang & Xiaoping Zheng & Mengjie Zhang & Xiaoshuan Zhang, 2022, "Agent-based modeling of the word-of-mouth effect on promoting brand-name agricultural products," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, volume 17, issue 3, pages 875-896, July, DOI: 10.1007/s11403-022-00349-6.
• Constantinos Halkiopoulos & Dimitris Papadopoulos, 2022, "Computational Methods for Evaluating Web Technologies and Digital Marketing Techniques in the Hospitality Industry," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Andreea Claudia Şerban, "Transcending Borders in Tourism Through Innovation and Cultural Heritage", DOI: 10.1007/978-3-030-92491-1_24.
• Rita Cannas & Daniela Pettinao, 2022, "Communication Responses to COVID-19 from Tourism Stakeholders: The Bottom-Up Digital Campaign “Open Sardinia”," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Andreea Claudia Şerban, "Transcending Borders in Tourism Through Innovation and Cultural Heritage", DOI: 10.1007/978-3-030-92491-1_59.
• Julián Chaparro-Peláez & Ángel Hernández-García & Ángel-José Lorente-Páramo, 2022, "May I have your attention, please? An investigation on opening effectiveness in e-mail marketing," Review of Managerial Science, Springer, volume 16, issue 7, pages 2261-2284, October, DOI: 10.1007/s11846-022-00517-9.
• Petra Pártlová & Radim Dušek & Nikola Sagapova, 2022, "Building reputation and social media – how effectively do attractive European tourist destinations communicate on them?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 1, pages 467-482, September, DOI: 10.9770/jesi.2022.10.1(26).
• Margarita Išoraitė & Irena Alperytė, 2022, "How Blue Ocean Strategy helps innovate social inclusion," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 10, issue 2, pages 239-254, December, DOI: 10.9770/jesi.2022.10.2(15).
• Lyubomira SPASOVA, 2022, "Original Interpretation of Attitudes in the Context of Advertising," Business & Management Compass, University of Economics Varna, issue 3-4, pages 183-197.
• Zatonatska Tetiana & Dluhopolskyi Oleksandr & Artyukh Tatiana & Tymchenko Kateryna, 2022, "Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine," Economics, Paradigm, volume 10, issue 1, pages 87-104, June, DOI: 10.2478/eoik-2022-0005.
• Hajdas Monika & Radomska Joanna & Szpulak Aleksandra & Silva Susana C., 2022, "Don’t tell me stories – the narratives of retirement and their relation with brand associations," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 58, issue 1, pages 17-32, March, DOI: 10.2478/ijme-2022-0005.
• Gontur Silas & Gadi Paul Dung & Bagobiri Esther, 2022, "The moderating effect of positive word-of-mouth between service quality and customer loyalty in the hospitality sector: A PLS-SEM approach," Journal of Economics and Management, Paradigm, volume 44, issue 1, pages 266-285, January, DOI: 10.22367/jem.2022.44.11.
• Maciejewski Grzegorz & Krowicki Piotr, 2022, "Brand as a Customer Value Driver: Relationships with Customer Engagement," Marketing of Scientific and Research Organizations, Paradigm, volume 43, issue 1, pages 53-74, March, DOI: 10.2478/minib-2022-0003.
• Pluta-Olearnik Mirosława & Szulga Patrycja, 2022, "The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach," Marketing of Scientific and Research Organizations, Paradigm, volume 44, issue 2, pages 87-104, June, DOI: 10.2478/minib-2022-0010.
• Nhlabathi Mthobisi & Mgiba Freddy Marilahimbilu & Ligaraba Neo, 2022, "Social Media Marketing Attributes, Sandton’s Rental Market Brand Image, and the Millennials’ Rental Preference: An Empirical Study," Real Estate Management and Valuation, Paradigm, volume 30, issue 1, pages 34-52, March, DOI: 10.2478/remav-2022-0004.
• Riccardo Ferretti & Emanuela Giacomini & Francesca Pancotto, 2022, "Distribution Channels And Financial Advertising In The Italian Asset Management Market," Journal of Financial Management, Markets and Institutions (JFMMI), World Scientific Publishing Co. Pte. Ltd., volume 10, issue 02, pages 1-22, December, DOI: 10.1142/S2282717X22500062.
• Sesar, Vesna & Martinčević, Ivana & Hunjet, Anica, 2022, "How Influencer Credibility and Advertising Disclosure affects Purchase Intention," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0023.
• Čuić Tanković, Ana & Perišić Prodan, Marina & Tomljanović, Doris, 2022, "Differences between Instagram and Facebook Sponsored Posts for Small Hospitality Businesses," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022", DOI: 10.54820/entrenova-2022-0025.
• Fourberg, Niklas & Tas, Serpil & Wiewiorra, Lukas, 2022, "My Browser is not a Billboard: Experimental Evidence on Ad-blocking Adoption and Users' Acquisition of Information," 31st European Regional ITS Conference, Gothenburg 2022: Reining in Digital Platforms? Challenging monopolies, promoting competition and developing regulatory regimes, International Telecommunications Society (ITS), number 265628.
• Mãdãlina Moraru, 2022, "The Evolution of Kaufland Communication Strategy in Romania during the Pandemic," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 20, issue 5, pages 556-573.

2021

• dos Santos, José & Duffett, Rodney, 2021, "Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 5, issue 2, pages 392-392, September, DOI: 10.26784/sbir.v5i2.392.
• Francesco Decarolis & Gabriele Rovigatti, 2021, "From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising," American Economic Review, American Economic Association, volume 111, issue 10, pages 3299-3327, October, DOI: 10.1257/aer.20190811.
• Laurent Cavenaile & Pau Roldan-Blanco, 2021, "Advertising, Innovation, and Economic Growth," American Economic Journal: Macroeconomics, American Economic Association, volume 13, issue 3, pages 251-303, July, DOI: 10.1257/mac.20180461.
• Sandro Shelegia & Chris M. Wilson, 2021, "A Generalized Model of Advertised Sales," American Economic Journal: Microeconomics, American Economic Association, volume 13, issue 1, pages 195-223, February, DOI: 10.1257/mic.20170152.
• Minjae Song, 2021, "Estimating Platform Market Power in Two-Sided Markets with an Application to Magazine Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 13, issue 2, pages 35-67, May, DOI: 10.1257/mic.20160052.
• Janina SÃœRKEN & Sören SUNDERMANN, 2021, ""Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 77-87, August.
• Jerzy Grobelny & Rafal Michalski, 2021, "Hidden Markov models for visual processing of marketing leaflets," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/21/08, DOI: 10.1007/978-3-030-51064-0_10.
• Barbu Mihai Constantin Răzvan & Tohăneanu Andrei Aurel Anton & Diaconescu Dragoş Laurenţiu & Burcea George Bogdan & Popescu Marius Cătălin & Dragomir Marian & Bratu Raducu Stefan, 2021, "Innovative Ways Of Creating And Nurturing The Fan Experience," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 49, pages 19-28, August.
• Olena SUSHCHENKO & Olena AKHMEDOVA & Olena STRYZHAK, 2021, "The use of interactive training technologies in teaching academic disciplines for students of tourism specialities," Access Journal, Access Press Publishing House, volume 2, issue 1, pages 28-39, January, DOI: 10.46656/access.2021.2.1(3).
• Anatolii NYKYFOROV & Olena SUSHCHENKO & Mariana PETROVA & Nataliia POHUDA, 2021, "Multi-criteria technologies for managerial decisions system analysis," Access Journal, Access Press Publishing House, volume 2, issue 2, pages 150-161, May, DOI: 10.46656/access.2021.2.2(3).
• Laura MARCU & Sebastian Constantin RADULESCU, 2021, "Marketing Communication On The Launch Of A New Brand Of Electric Car. The Case Of Dacia Spring," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 23, pages 1-13.
• Laaziza Oudrhiri Safiani & Soumaya El Hassouni, 2021, "Les leaders d’opinion sur Instagram et leur rôle dans l’intention d’achat de séjours touristiques : Proposition d’un modèle d’influence théorique," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 2, issue 6-1, pages 145-165.
• Bernadette Nathalie Ngono Eteme Melingui, 2021, "influence of gender on psychological factors in the cosmetics sector," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 2, issue 6, pages 82-99.
• Javier Donna & Pedro Pereira & Andre Trindade & Renan Yoshida, 2021, "Direct-to-Consumer sales by manufacturers and bargaining," Working Papers, Red Nacional de Investigadores en Economía (RedNIE), number 69, May.
• Javier Donna & Pedro Pereira & Tiago Pires & Andre Trindade, 2021, "Measuring the welfare of intermediaries in vertical markets," Working Papers, Red Nacional de Investigadores en Economía (RedNIE), number 77, Jun.
• Monica Anna Giovanniello, 2021, "Echo Chambers: Voter-to-Voter Communication and Political Competition," Papers, arXiv.org, number 2104.04703, Apr.
• Blagoev V. I. & Shustova Å. Ð. & Mishchenko I. V., 2021, "The Influence of marketing instruments on the bayer behavior in case of organic products," Russian Journal of Social Sciences and Humanities, Omsk Humanitarian Academy, volume 15, issue 1, pages 165-171, March, DOI: 10.17238/issn1998-5320.2021.15.1.18.
• Erika Kulcsar & Brigitta Bogyor & Maria Denisa Csiki & Edina Torok, 2021, "Is Love In The Air?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Mihai-Ioan Rosca & Angela Madan, 2021, "Modern Approach Of Artistic And Persuasive Marketing Communication," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• İbrahim Aydin, 2021, "Korku Ögesi Bulunduran Reklamlarin Markaya ve Reklamin Güvenilirligine Yönelik Tutum Üzerindeki Etkisinin Araştirilmasi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 5, issue 1, pages 277-304, August, DOI: https://doi.org/10.33399/biibfad.86.
• TERCHILA Sorin, 2021, "The Communication Process Within The Vaccination Strategy Against Covid-19 In Romania. Particularities And Solutions With Impact On The Economy And Society," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 73, issue Special, pages 337-354, December.
• Gautam S. Bapat & Nishu Ayedee & Ravikumar M. Chitnis, 2021, "The Influence of Web Adverts on Student Decision-Making Process for University Enrollments," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 163-176, DOI: 10.32725/acta.2021.018.
• Atharva Dange & Kavitha R Gowda & V R Srinidhi & D. Halaswamy, 2021, "Analysing the Attitude of Social Media Users towards Ephemeral Marketing as a Digital Marketing Tool," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 77-94, DOI: 10.32725/acta.2021.013.
• Yosuke Uno & Akira Sonoda & Masaki Bessho, 2021, "The Economics of Privacy: A Primer Especially for Policymakers," Bank of Japan Working Paper Series, Bank of Japan, number 21-E-11, Aug.
• Pauline Affeldt & Elena Argentesi & Lapo Filistrucchi, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number wp1165, Sep.
• Tommaso M. Valletti & André Veiga, 2021, "Attention, Recall and Purchase: Experimental Evidence on Online News and Advertising," CESifo Working Paper Series, CESifo, number 8991.
• Anna D'Annunzio & Antonio Russo, 2021, "Intermediaries in the Online Advertising Market," CESifo Working Paper Series, CESifo, number 9199.
• Raffaela Seitz & Klaus Wohlrabe, 2021, "Branchen im Fokus: Werbebranche," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, volume 74, issue 08, pages 51-52, August.
• Carlos Fernando Osorio-Andrade & Edwin Arango-Espinal & Carlos Alberto Arango-Pastrana, 2021, "eWOM en los tiempos de la COVID-19: un análisis empírico de marcas colombianas en Facebook," Estudios Gerenciales, Universidad Icesi, volume 37, issue 158, pages 28-36, DOI: 10.18046/j.estger.2021.158.4267.
• Osiris María Echeverría-Ríos & Jos� Melchor Medina-Quintero & Demian Abrego-Almaz�n, 2021, "La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México," Estudios Gerenciales, Universidad Icesi, volume 37, issue 160, pages 364-374, DOI: 10.18046/j.estger.2021.160.3966.
• Sandra Tobon & Jes�s Garc�a-Madariaga, 2021, "Influencers vs the power of the crowd: A research about social influence on digital era," Estudios Gerenciales, Universidad Icesi, volume 37, issue 161, pages 601-609, DOI: 10.18046/j.estger.2021.161.4498.
• Carmen Juliana Villamizar Jaimes & Andr�s Villegas Mej�a, 2021, "Análisis situacional y generación de un mapa estratégico para el incremento del mercado potencial en una institución prestadora de salud," Revista CIFE, Universidad Santo Tomás.
• Diana María López Celis & Mónica Eugenia Peñalosa Otero, 2021, "Relación entre la actitud ambiental y la compra de productos socialmente responsables en los consumidores de Medellín, Colombia," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 1-17, DOI: 10.22267/rtend.202102.152.
• Carlos Fernando Osorio-Andrade & Augusto Rodríguez-Orejuela & Fernando Moreno-Betancourt, 2021, "Efectos de las características de videos en YouTube que aumentan su popularidad: un análisis empírico," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 18-38, DOI: 10.22267/rtend.202102.153.
• Rudibel Perdigón Llanes & Hubert Viltres Sala, 2021, "Social media marketing en empresas agrícolas cubanas," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 163-179, DOI: 10.22267/rtend.202102.159.
• Claudia Patricia Grisales Castro & Edwin Arbey Hernandez Garcia & Evelyn Xiomara Montenegro Cardona, 2021, "Percepción del consumidor sobre el impacto del merchandising olfativo como estrategia del marketing sensorial," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 1-25, DOI: 10.22267/rtend.212202.166.
• Luis Enrique David Tenorio, 2021, "Exposición de marca personal por medio de redes sociales," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 107-129, DOI: 10.22267/rtend.212202.170.
• Ernesto Batista Sánchez & Beatriz Serrano Leyva & Leudis Orlando Vega de la Cruz, 2021, "Imagen cognitiva de destinos turísticos. Una aproximación desde el destino turístico Holguín, Cuba," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 288-308, DOI: 10.22267/rtend.212202.177.
• Nancy Grajales-Montoya & Ledy G�mez-Bayona & Bladimir Coronado-R�os, 2021, "La comunicación estratégica desde el mercadeo en instituciones educativas," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 13, pages 1-21.
• Pablo Iregui Acosta, 2021, "El humor gráfico y su valor e importancia histórico-política," Revista Perspectivas en Inteligencia, Escuela de Inteligencia y Contrainteligencia Bg. Ricardo Charry Solano, volume 12, issue 21, pages 97-111.
• Bronnenberg, Bart & Dube, Jean-Pierre & Joo, Joonhwi, 2021, "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," CEPR Discussion Papers, Centre for Economic Policy Research, number 15706, Jan.
• Ursu, Raluca & Simonov, Andrey & An, Eunkyung, 2021, "Online Advertising as Passive Search," CEPR Discussion Papers, Centre for Economic Policy Research, number 16193, May.
• Prat, Andrea & Valletti, Tommaso, 2021, "Attention Oligopoly," CEPR Discussion Papers, Centre for Economic Policy Research, number 16231, Jun.
• Anderson, Simon & Renault, Régis, 2021, "Search Direction: Position Externalities and Position Auction Bias," CEPR Discussion Papers, Centre for Economic Policy Research, number 16724, Nov.
• František Olšavský, 2021, "Consumer literacy and honey fraud. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 2-10.
• Lukas Bernfried Bruns & Kevin Hümmer, 2021, "Name discrimination – selected attributes based on the German advertising practice," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 13-20.
• Dominika Reľovská & Edita Štrbová, 2021, "Perception of the digital influencer on Instagram and its impact on shopping behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 31-41.
• Miroslav Reiter & Ondrej Čupka & Andrej Miklošík, 2021, "Personas creation using Google Analytics," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 4, pages 26-33.
• Sellers-Rubio, Ricardo & Mas-Ruiz, Francisco & Sancho-Esper, Franco, 2021, "Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share," Journal of Wine Economics, Cambridge University Press, volume 16, issue 2, pages 169-188, May.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021, "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2302, Sep.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021, "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2302R, Sep, revised Jun 2022.
• Pauline Affeldt & Elena Argentesi & Lapo Filistrucchi, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 1965.
• Gregor Jagodic, 2021, "E-business and Marketing Activities for Online Shopping Support," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 13, issue 1, pages 29-39, DOI: 10.32015/JIBM/2021.13.1.29-39.
• Dhruba Jyoti Sen, 2021, "Ethical Issues in Marketing Communication for Real Estate in India," International Review of Management and Marketing, International Review of Management and Marketing, volume 11, issue 3, pages 13-21.
• Ivan De Battista & Franco Curmi & Emanuel Said, 2021, "Influencing Factors Affecting Young People’s Attitude Towards Online Advertising: A Systematic Literature Review," International Review of Management and Marketing, International Review of Management and Marketing, volume 11, issue 3, pages 58-72.
• Henriques, David, 2021, "Effects of TV airtime regulation on advertising quality and welfare," Information Economics and Policy, Elsevier, volume 55, issue C, DOI: 10.1016/j.infoecopol.2020.100897.
• Sviták, Jan & Tichem, Jan & Haasbeek, Stefan, 2021, "Price effects of search advertising restrictions," International Journal of Industrial Organization, Elsevier, volume 77, issue C, DOI: 10.1016/j.ijindorg.2021.102736.
• Byrne, David P. & Martin, Leslie A., 2021, "Consumer search and income inequality," International Journal of Industrial Organization, Elsevier, volume 79, issue C, DOI: 10.1016/j.ijindorg.2021.102716.
• Ivaldi, Marc & Zhang, Jiekai, 2021, "Simulating media platform mergers," International Journal of Industrial Organization, Elsevier, volume 79, issue C, DOI: 10.1016/j.ijindorg.2021.102729.
• Md. Ibrahim Molla & Md. Kayes Bin Rahaman, 2021, "Effect of advertising spending on operating and market performance of banks: empirical evidence from Bangladesh," Asian Journal of Accounting Research, Emerald Group Publishing Limited, volume 7, issue 1, pages 97-110, October, DOI: 10.1108/AJAR-06-2021-0084.
• Rehmat Karim & Normah Abdul Latip & Azizan Marzuki & Sajjad Haider & Memoona Nelofar & Faqeer Muhammad, 2021, "The Impact of 4Ps Marketing Mix in Tourism Development in the Mountain Areas: A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 231-245.
• Nindyta Aisyah Dwityas & Rizki Briandana & Rohana Mijan & Richard & Diah Wardhani, 2021, "eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 181-193.
• Barbara Wasikowska, 2021, "Consumer Neuroscience – The Application of Selected Neurobiological Methods in Consumer Research," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2 - Part , pages 1153-1162.
• Magdalena Rzemieniak & Joanna Wyrwisz & Katarzyn Toborek, 2021, "The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 264-277.
• Joanna Wyrwisz & Jacek Dziwulski, 2021, "Sustainability as a Brand Power Factor in the Women's and Men's Assessment," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 357-367.
• Grzegorz Ciechanowski, 2021, "Building the Public Image of a Leader: The Case of Politicians Visiting Polish Military Contingents," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 162-172.
• Mustafa Åžeref AKIN, 2021, "A New Approach to the Consumption Society: Frugalism and Financial Freedom," Fiscaoeconomia, Tubitak Ulakbim JournalPark (Dergipark), issue 1, DOI: 10.25295/fsecon.807709.
• Pauline Affeldt & Elena Argentesi & Lapo Filistrucchi, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Working Papers - Economics, Universita' degli Studi di Firenze, Dipartimento di Scienze per l'Economia e l'Impresa, number wp2021_16.rdf.
• KL Sharp, 2021, "Students' Attitudes towards the Use of a Virtual Learning Environment with the Presence of Advertisements: Pilot Study," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr594, Jun, DOI: https://doi.org/10.35609/gjbssr.202.
• Richard Fedorko, 2021, "ROPO and Reverse ROPO Effect in Gender-Generation Characteristics," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr265, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Ing. Ludov�t Nasti�in, 2021, "Brand Engagement in the Light of Post Content Type on the Facebook Platform in the Selected Industry," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr266, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• ADAMOU HADJI Mohamadou, 2021, "Cameroonian Consumers' Attitude towards Tv Advertising Form and Content," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr279, Sep, DOI: https://doi.org/10.35609/jmmr.2021..
• Laurent Bouton & Julia Cagé & Edgard Dewitte & Vincent Pons, 2021, "Small Campaign Donors," Sciences Po Economics Publications (main), HAL, number hal-03878175, Dec, DOI: 10.2139/ssrn.3978318.
• Laurent Bouton & Julia Cagé & Edgard Dewitte & Vincent Pons, 2021, "Small Campaign Donors," Working Papers, HAL, number hal-03878175, Dec, DOI: 10.2139/ssrn.3978318.
• Đurđana Ozretić Došen & Ana Buljat, 2021, "Marketing Usluga Dominikanskih Muzeja U Republici Hrvatskoj," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 2, pages 224-248, DOI: 10.32910/ep.72.2.4.
• Graham Beattie & Ruben Durante & Brian Knight & Ananya Sen, 2021, "Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls," Management Science, INFORMS, volume 67, issue 2, pages 698-719, February, DOI: 10.1287/mnsc.2019.3567.
• Wilson Law, 2021, "Decomposing political advertising effects on vote choices," Public Choice, Springer, volume 188, issue 3, pages 525-547, September, DOI: 10.1007/s11127-020-00849-8.
• Hámori, Balázs, 2021, "A figyelem ökonómiája. A vevők meghódításának új módszerei és csatornái
  [Economy of attention - new methods and channels for receiving customers]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 1, pages 96-124, DOI: 10.18414/KSZ.2021.1.96.
• Saori Chiba & Chien-Yuan Sher & Min-Hsueh Tsai, 2021, "Can a lengthy application title make an application successful? A perspective of information theory," KIER Working Papers, Kyoto University, Institute of Economic Research, number 1058, Apr.
• Svenja Mohr & Janis Cloos, 2021, "Acceptance of Data Sharing in Smartphone Apps from Key Industries of the Digital Transformation: A Representative Population Survey for Germany," MAGKS Papers on Economics, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung), number 202102.
• Edward T. Vieira, Jr. & Susan Grantham & Susan D. Sampson, 2021, "Corporate Social Responsibility and Its Reporting From a Management Control System Perspective," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 19, issue 2 (Summer, pages 127-144, DOI: 10.26493/1854-6935.19.127-144.
• Chengsi Wang & Makoto Watanabe, 2021, "Directed Search on a Platform: Meet Fewer to Match More," Monash Economics Working Papers, Monash University, Department of Economics, number 2021-02, May.
• Savica Dimitrieska & Tanja Efremova, 2021, "Colors In The International Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 9, issue 1, pages 78-86, DOI: 10.37708/ep.swu.v9i1.7.
• Savica Dimitrieska & Tanja Efremova, 2021, "Loyalty Programs: Do Companies Really Make Consumers Loyal?," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 9, issue 2, pages 23-32, DOI: 10.37708/ep.swu.v9i2.2.
• Savica Dimitrieska & Tanja Efremova, 2021, "The Effectiveness Of The Influencer Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 109-118, DOI: 10.37708/em.swu.v18i1.9.
• Dinka Zlateva, 2021, "Building Consumer Engagement Through Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 119-127, DOI: 10.37708/em.swu.v18i1.10.
• Elena Stavrova & Dinka Zlateva & Lubomira Pinelova, 2021, "The Digital Transformation In The Service Of Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 128-136, DOI: 10.37708/em.swu.v18i1.11.
• Milen Filipov, 2021, "Branding A City With Film Festivals," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 137-143, DOI: 10.37708/em.swu.v18i1.12.
• Lyudmyla Potrashkova, 2021, "Improvement of the methodology of justification of design decisions for creating an image video," Technology audit and production reserves, Socionet;Technology audit and production reserves, volume 4, issue 4(60), pages 11-14.
• Bogdan Veche, 2021, "Compensating For The Immaterial. A Lexical And Semantic Analysis Of American Bank Slogans," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 336-343, July.
• Miruna Diana MOZA, 2021, "Digital Promotion For Hotels Of Bä‚Ile Felix- Vã‚Rtop Resorts. Content Quality Analysis," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 30, issue 2, pages 95-104, December.