Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2021

• Rudibel Perdigón Llanes & Hubert Viltres Sala, 2021, "Social media marketing en empresas agrícolas cubanas," Revista Tendencias, Universidad de Narino, volume 22, issue 1, pages 163-179, DOI: 10.22267/rtend.202102.159.
• Claudia Patricia Grisales Castro & Edwin Arbey Hernandez Garcia & Evelyn Xiomara Montenegro Cardona, 2021, "Percepción del consumidor sobre el impacto del merchandising olfativo como estrategia del marketing sensorial," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 1-25, DOI: 10.22267/rtend.212202.166.
• Luis Enrique David Tenorio, 2021, "Exposición de marca personal por medio de redes sociales," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 107-129, DOI: 10.22267/rtend.212202.170.
• Ernesto Batista Sánchez & Beatriz Serrano Leyva & Leudis Orlando Vega de la Cruz, 2021, "Imagen cognitiva de destinos turísticos. Una aproximación desde el destino turístico Holguín, Cuba," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 288-308, DOI: 10.22267/rtend.212202.177.
• Nancy Grajales-Montoya & Ledy G�mez-Bayona & Bladimir Coronado-R�os, 2021, "La comunicación estratégica desde el mercadeo en instituciones educativas," Revista CEA, Instituto Tecnológico Metropolitano, volume 7, issue 13, pages 1-21.
• Pablo Iregui Acosta, 2021, "El humor gráfico y su valor e importancia histórico-política," Revista Perspectivas en Inteligencia, Escuela de Inteligencia y Contrainteligencia Bg. Ricardo Charry Solano, volume 12, issue 21, pages 97-111.
• Bronnenberg, Bart & Dube, Jean-Pierre & Joo, Joonhwi, 2021, "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 15706, Jan.
• Ursu, Raluca & An, Eunkyung, 2021, "Online Advertising as Passive Search," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 16193, May.
• Valletti, Tommaso & Prat, Andrea, 2021, "Attention Oligopoly," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 16231, Jun.
• Anderson, Simon & Renault, Régis, 2021, "Search Direction: Position Externalities and Position Auction Bias," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 16724, Nov.
• František Olšavský, 2021, "Consumer literacy and honey fraud. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 1, pages 2-10.
• Lukas Bernfried Bruns & Kevin Hümmer, 2021, "Name discrimination – selected attributes based on the German advertising practice," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 13-20.
• Dominika Reľovská & Edita Štrbová, 2021, "Perception of the digital influencer on Instagram and its impact on shopping behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 31-41.
• Miroslav Reiter & Ondrej Čupka & Andrej Miklošík, 2021, "Personas creation using Google Analytics," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 4, pages 26-33.
• Sellers-Rubio, Ricardo & Mas-Ruiz, Francisco & Sancho-Esper, Franco, 2021, "Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share," Journal of Wine Economics, Cambridge University Press, volume 16, issue 2, pages 169-188, May.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021, "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2302, Sep.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021, "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2302R, Sep, revised Jun 2022.
• Pauline Affeldt & Elena Argentesi & Lapo Filistrucchi, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 1965.
• Gregor Jagodic, 2021, "E-business and Marketing Activities for Online Shopping Support," Journal of Innovative Business and Management, DOBA Faculty, volume 13, issue 1, pages 29-39, DOI: 10.32015/JIBM/2021.13.1.29-39.
• Dhruba Jyoti Sen, 2021, "Ethical Issues in Marketing Communication for Real Estate in India," International Review of Management and Marketing, Econjournals, volume 11, issue 3, pages 13-21.
• Ivan De Battista & Franco Curmi & Emanuel Said, 2021, "Influencing Factors Affecting Young People’s Attitude Towards Online Advertising: A Systematic Literature Review," International Review of Management and Marketing, Econjournals, volume 11, issue 3, pages 58-72.
• Henriques, David, 2021, "Effects of TV airtime regulation on advertising quality and welfare," Information Economics and Policy, Elsevier, volume 55, issue C, DOI: 10.1016/j.infoecopol.2020.100897.
• Sviták, Jan & Tichem, Jan & Haasbeek, Stefan, 2021, "Price effects of search advertising restrictions," International Journal of Industrial Organization, Elsevier, volume 77, issue C, DOI: 10.1016/j.ijindorg.2021.102736.
• Byrne, David P. & Martin, Leslie A., 2021, "Consumer search and income inequality," International Journal of Industrial Organization, Elsevier, volume 79, issue C, DOI: 10.1016/j.ijindorg.2021.102716.
• Ivaldi, Marc & Zhang, Jiekai, 2021, "Simulating media platform mergers," International Journal of Industrial Organization, Elsevier, volume 79, issue C, DOI: 10.1016/j.ijindorg.2021.102729.
• Lorente Páramo, Ángel José & Hernández García, Ángel & Chaparro Peláez, Julián, 2021, "Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Md. Ibrahim Molla & Md. Kayes Bin Rahaman, 2021, "Effect of advertising spending on operating and market performance of banks: empirical evidence from Bangladesh," Asian Journal of Accounting Research, Emerald Group Publishing Limited, volume 7, issue 1, pages 97-110, October, DOI: 10.1108/AJAR-06-2021-0084.
• Rehmat Karim & Normah Abdul Latip & Azizan Marzuki & Sajjad Haider & Memoona Nelofar & Faqeer Muhammad, 2021, "The Impact of 4Ps Marketing Mix in Tourism Development in the Mountain Areas: A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 231-245.
• Nindyta Aisyah Dwityas & Rizki Briandana & Rohana Mijan & Richard & Diah Wardhani, 2021, "eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 181-193.
• Barbara Wasikowska, 2021, "Consumer Neuroscience – The Application of Selected Neurobiological Methods in Consumer Research," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2 - Part , pages 1153-1162.
• Magdalena Rzemieniak & Joanna Wyrwisz & Katarzyn Toborek, 2021, "The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 264-277.
• Joanna Wyrwisz & Jacek Dziwulski, 2021, "Sustainability as a Brand Power Factor in the Women's and Men's Assessment," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 357-367.
• Grzegorz Ciechanowski, 2021, "Building the Public Image of a Leader: The Case of Politicians Visiting Polish Military Contingents," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 162-172.
• Pauline Affeldt & Elena Argentesi & Lapo Filistrucchi, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Working Papers - Economics, Universita' degli Studi di Firenze, Dipartimento di Scienze per l'Economia e l'Impresa, number wp2021_16.rdf.
• KL Sharp, 2021, "Students' Attitudes towards the Use of a Virtual Learning Environment with the Presence of Advertisements: Pilot Study," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr594, Jun, DOI: https://doi.org/10.35609/gjbssr.202.
• Richard Fedorko, 2021, "ROPO and Reverse ROPO Effect in Gender-Generation Characteristics," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr265, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Ing. Ludov�t Nasti�in, 2021, "Brand Engagement in the Light of Post Content Type on the Facebook Platform in the Selected Industry," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr266, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• ADAMOU HADJI Mohamadou, 2021, "Cameroonian Consumers' Attitude towards Tv Advertising Form and Content," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr279, Sep, DOI: https://doi.org/10.35609/jmmr.2021..
• Laurent Bouton & Julia Cagé & Edgard Dewitte & Vincent Pons, 2021, "Small Campaign Donors," Sciences Po Economics Publications (main), HAL, number hal-03878175, Dec, DOI: 10.2139/ssrn.3978318.
• Laurent Bouton & Julia Cagé & Edgard Dewitte & Vincent Pons, 2021, "Small Campaign Donors," Working Papers, HAL, number hal-03878175, Dec, DOI: 10.2139/ssrn.3978318.
• Đurđana Ozretić Došen & Ana Buljat, 2021, "Marketing Usluga Dominikanskih Muzeja U Republici Hrvatskoj," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 2, pages 224-248, DOI: 10.32910/ep.72.2.4.
• Graham Beattie & Ruben Durante & Brian Knight & Ananya Sen, 2021, "Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls," Management Science, INFORMS, volume 67, issue 2, pages 698-719, February, DOI: 10.1287/mnsc.2019.3567.
• Wilson Law, 2021, "Decomposing political advertising effects on vote choices," Public Choice, Springer, volume 188, issue 3, pages 525-547, September, DOI: 10.1007/s11127-020-00849-8.
• Hámori, Balázs, 2021, "A figyelem ökonómiája. A vevők meghódításának új módszerei és csatornái
  [Economy of attention - new methods and channels for receiving customers]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 1, pages 96-124, DOI: 10.18414/KSZ.2021.1.96.
• Saori Chiba & Chien-Yuan Sher & Min-Hsueh Tsai, 2021, "Can a lengthy application title make an application successful? A perspective of information theory," KIER Working Papers, Kyoto University, Institute of Economic Research, number 1058, Apr.
• Svenja Mohr & Janis Cloos, 2021, "Acceptance of Data Sharing in Smartphone Apps from Key Industries of the Digital Transformation: A Representative Population Survey for Germany," MAGKS Papers on Economics, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung), number 202102.
• Edward T. Vieira, Jr. & Susan Grantham & Susan D. Sampson, 2021, "Corporate Social Responsibility and Its Reporting From a Management Control System Perspective," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 19, issue 2 (Summer, pages 127-144, DOI: 10.26493/1854-6935.19.127-144.
• Chengsi Wang & Makoto Watanabe, 2021, "Directed Search on a Platform: Meet Fewer to Match More," Monash Economics Working Papers, Monash University, Department of Economics, number 2021-02, May.
• Savica Dimitrieska & Tanja Efremova, 2021, "Colors In The International Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 9, issue 1, pages 78-86, DOI: 10.37708/ep.swu.v9i1.7.
• Savica Dimitrieska & Tanja Efremova, 2021, "Loyalty Programs: Do Companies Really Make Consumers Loyal?," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 9, issue 2, pages 23-32, DOI: 10.37708/ep.swu.v9i2.2.
• Savica Dimitrieska & Tanja Efremova, 2021, "The Effectiveness Of The Influencer Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 109-118, DOI: 10.37708/em.swu.v18i1.9.
• Dinka Zlateva, 2021, "Building Consumer Engagement Through Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 119-127, DOI: 10.37708/em.swu.v18i1.10.
• Elena Stavrova & Dinka Zlateva & Lubomira Pinelova, 2021, "The Digital Transformation In The Service Of Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 128-136, DOI: 10.37708/em.swu.v18i1.11.
• Milen Filipov, 2021, "Branding A City With Film Festivals," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 18, issue 1, pages 137-143, DOI: 10.37708/em.swu.v18i1.12.
• Lyudmyla Potrashkova, 2021, "Improvement of the methodology of justification of design decisions for creating an image video," Technology audit and production reserves, Socionet;Technology audit and production reserves, volume 4, issue 4(60), pages 11-14.
• Bogdan Veche, 2021, "Compensating For The Immaterial. A Lexical And Semantic Analysis Of American Bank Slogans," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 336-343, July.
• Miruna Diana MOZA, 2021, "Digital Promotion For Hotels Of Bä‚Ile Felix- Vã‚Rtop Resorts. Content Quality Analysis," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 30, issue 2, pages 95-104, December.
• Ghada M Ismail & Fariz Huseynov & Pankaj K Jain & Thomas H McInish, 2021, "Brand Equity, Earnings Management, and Financial Reporting Irregularities
  [Measuring brand equity across products and markets]," The Review of Corporate Finance Studies, Society for Financial Studies, volume 10, issue 2, pages 402-435.
• Ermal Haxhiaj & Bia Çera, 2021, "BlockChain (BC), Technology Notary in Data Driven Marketing (DDM) Contracts," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 108-118, August.
• Gabriela-Liliana Cioban & Mihaela Coca (Sarafescu), 2021, "Equestrian Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 255-260, August.
• Mariana Juganaru & Ruxandra Florentina Firica, 2021, "Modern Means of Promoting Flower Sales in ConstanÈ›a," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 552-558, August.
• Elisa Garrido–Castro & Francisco J. Torres–Ruiz & Eva M. Murgado–Armenteros, 2021, "El conocimiento del consumidor como variable clave del comportamiento. Propuesta de un modelo de gestión," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2106, Dec, revised Dec 2021.
• Yasui, Yuta, 2021, "Controlling Fake Reviews," MPRA Paper, University Library of Munich, Germany, number 108177, May.
• Sánchez-Fernández, Raquel & Jiménez-Castillo, David, 2021, "How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value," MPRA Paper, University Library of Munich, Germany, number 123159.
• PURCAREA, Ioan Matei, 2021, "The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 2, pages 33-43, August.
• PURCAREA, Ioan Matei, 2021, "The Effects of Industrie 4.0 on e-commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 3, pages 49-172, November.
• PURCAREA, Ioan Matei, 2021, "E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 4, pages 38-51, December.
• Victor Danciu, 2021, "Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 24, issue 79, pages 2-21, March.
• Damir Dobriniæ & Iva Gregurec & Dunja Dobriniæ, 2021, "Examining the factors of influence on avoiding personalized ads on Facebook," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 39, issue 2, pages 401-428.
• Aasir Ali & Nain Tara & Nosheen Nawaz & Nadim Rafi, 2021, "Exploring The Role Of Mobile Marketing As A Blessing Or Curse: A Case Study Of Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 10, issue 4, pages 56-63, December.
• Zafer Sayan, 2021, "Marka İmajının Satın Alma Niyetine Etkisinde Müşteri Tatmininin Aracı Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma (The Mediating Role of Customer Satisfaction in the Effect of Brand Image on Pu," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 2, pages 459-468.
• Mihai C. ORZAN & Adina I. ZARA & Stefan C. CAESCU & Mihaela E. CONSTANTINESCU & Olguta A. ORZAN, 2021, "Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 1, pages 64-73, January.
• Anjan Bharali & Chimun Kr. Nath, 2021, "Power of Advertising Claims for Credence Goods: Can It shape the Placebo Effect and Repurchase Decisions?," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 22, issue 2, pages 49-67, December.
• Nitika Garg & Rahul Govind & Anish Nagpal, 2021, "Message framing effects on food consumption: A social marketing perspective," Australian Journal of Management, Australian School of Business, volume 46, issue 4, pages 690-716, November, DOI: 10.1177/0312896221989398.
• Pouya Zargar & Panteha Farmanesh, 2021, "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , volume 11, issue 4, pages 21582440211, October, DOI: 10.1177/21582440211050382.
• Afsarul Islam & Nishath Anjum & Imran Ahmed, 2021, "Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 4-18.
• Klaudia Macias, 2021, "Femvertising and Its Perception by Polish Female Consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 55-69.
• Michal Scibor-Rylski, 2021, "The Effectiveness of Gamifi cation in the Online and Offline Qualitative Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 57-65.
• Jaroslaw Wozniczka, 2021, "Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective (Czynniki roznicujace efekty reklamy mobilnej opartej na geolokalizacji odbiorcy: podejscie zintegrowane)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 107-123.
• Joanna Chlebiej, 2021, "Reklama suplementow diety a reklama leków – podobienstwa i roznice (Advertising of dietary supplements and advertising of drugs – similarieties and differences)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 34, pages 75-82.
• Joanna Rachubik & Dorota Mirowska-Wierzbicka & Wojciech Zawadzki & Maciej Wilamowski & Krzysztof Fiok & Wojciech Maciejewski & Mateusz Szczurek, 2021, "Wspolczesne mechanizmy aukcyjne na potrzeby rynku mediowego (Modern Auction Mechanisms for the Media Market)," Research Reports, University of Warsaw, Faculty of Management, volume 2, issue 35, pages 61-75.
• Ramazan Esmeli & Mohamed Bader-El-Den & Hassana Abdullahi, 2021, "Towards early purchase intention prediction in online session based retailing systems," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 3, pages 697-715, September, DOI: 10.1007/s12525-020-00448-x.
• Adnan Zogaj & Dieter K. Tscheulin & Jörg Lindenmeier & Stephan Olk, 2021, "Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement," Journal of Business Economics, Springer, volume 91, issue 3, pages 379-400, April, DOI: 10.1007/s11573-020-01006-9.
• Irene Kamenidou & Spyridon Mamalis & Ifigeneia Mylona & Evangelia Zoi Bara, 2021, "Comparing Five Generational Cohorts on Their Sustainable Food Consumption Patterns: Recommendations for Improvement Through Marketing Communication," Springer Proceedings in Business and Economics, Springer, in: Nicholas Tsounis & Aspasia Vlachvei, "Advances in Longitudinal Data Methods in Applied Economic Research", DOI: 10.1007/978-3-030-63970-9_5.
• Constantinos Halkiopoulos & Maria Katsouda & Eleni Dimou & Antiopi Panteli, 2021, "Cultural and Tourism Promotion Through Digital Marketing Approaches. A Case Study of Social Media Campaigns in Greece," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Ciná van Zyl, "Culture and Tourism in a Smart, Globalized, and Sustainable World", DOI: 10.1007/978-3-030-72469-6_46.
• Sandra Miranda & Patrícia Cunha & Margarida Duarte, 2021, "An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content," Review of Managerial Science, Springer, volume 15, issue 1, pages 55-73, January, DOI: 10.1007/s11846-019-00370-3.
• Steven Bellman & Shruthi Arismendez & Duane Varan, 2021, "Can muted video advertising be as effective as video advertising with sound?," SN Business & Economics, Springer, volume 1, issue 1, pages 1-27, January, DOI: 10.1007/s43546-020-00030-9.
• Jui-Lung Chen & Chawakorn Panyaruang, 2021, "Attitudes of Young Consumers in Chiang Mai, Thailand toward YouTube Online Video and Audio Advertising," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 11, issue 5, pages 1-4.
• Affeldt, P. & Argentesi, E. & Filistrucchi, Lapo, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Discussion Paper, Tilburg University, Center for Economic Research, number 2021-025.
• Affeldt, P. & Argentesi, E. & Filistrucchi, Lapo, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Other publications TiSEM, Tilburg University, School of Economics and Management, number 1317bf39-d02e-4f61-a34f-e.
• Ivaldi, Marc & Zhang, Jiekai, 2021, "Simulating media platform mergers," TSE Working Papers, Toulouse School of Economics (TSE), number 21-1208, Mar.
• Olufemi A. Ogunkoya & Emmanuel Y. Ogundele & Adeola E. Adetayo, 2021, "Knowledge Transfer and Business Performance: A Study of Manufacturing Organizations in Ogun State, the Federal Republic of Nigeria," Business & Management Compass, University of Economics Varna, issue 1, pages 86-101.
• Adeola E. Adetayo & Oludayo O. Ariyo & Adebiyi J. Abosede, 2021, "Effect of Product Attribute and Pricing Strategy on Multinational Firms Competitiveness," Business & Management Compass, University of Economics Varna, issue 2, pages 191-206.
• Lyubomira Spasova, 2021, "Empirical Research on the Relationship between Consumer Attitudes and Values towards Advertisements by Mobile Operators," Business & Management Compass, University of Economics Varna, issue 3, pages 277-293.
• Schneider Sandra, 2021, "Acceptance of mobile loyalty cards in the German B2C consumer goods market," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 57, issue 1, pages 85-102, March, DOI: 10.2478/ijme-2021-0004.
• Banerski Grzegorz & Biele Cezary & Awdziej Marcin & Kaczyński Adam & Molenda Sylwester, 2021, "Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes," Journal of Management and Business Administration. Central Europe, Sciendo, volume 29, issue 2, pages 2-32, June, DOI: 10.7206/cemj.2658-0845.44.
• Torbarina Matia & Čop Nina Grgurić & Jelenc Lara, 2021, "Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition," Naše gospodarstvo/Our economy, Sciendo, volume 67, issue 1, pages 33-45, March, DOI: 10.2478/ngoe-2021-0004.
• Ujică Alexandra & Băbuţ Raluca, 2021, "Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 66, issue 2, pages 25-37, August, DOI: 10.2478/subboec-2021-0007.
• Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), 2021, "Social Media in Sport:Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12299, ISBN: ARRAY(0x5ffc35e0), September.
• Kevin Hull & Gashaw Abeza, 2021, "Introduction to Social Media in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Edward Ted M. Kian & Jimmy Sanderson, 2021, "Research in Social Media and Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• David Wagner, 2021, "Online Communities in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Matthew Zimmerman & Kelsey Slater & Lauren Burch, 2021, "Social Media Use in Major Sports," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Andrew C. Billings & Norm O’Reilly & Elisabetta Zengaro, 2021, "Social Media Use in Minor Sports," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jessica R. Braunstein-Minkove & Ari Kim & Norm O’Reilly, 2021, "Social Media in Sports Decision-Making," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Yoseph Mamo & Yiran Su & Gashaw Abeza, 2021, "Social Media and Data Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Rebecca Achen & Gashaw Abeza, 2021, "Social Media and Relationship Marketing in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Matt Blaszka & Beth A. Cianfrone, 2021, "Social Media and Brand Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Petros Parganas & Christos Anagnostopoulos, 2021, "Social Media and Sponsorship in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• David Cassilo, 2021, "Social Media and Sports Media," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Melinda Weathers & Jimmy Sanderson, 2021, "Social Media, Social and Legal Issues in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Ann Pegoraro & Evan Frederick, 2021, "Social Media and Crisis Communication in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jacob Bustad & Oliver Rick, 2021, "Diversity and Inclusion in Social Media and Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Rebecca M. Achen & Norm O’Reilly, 2021, "Revenue Generation and Return on Investment from Social Media in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jessica R. Braunstein-Minkove & Arielle Insel & Gashaw Abeza, 2021, "A Practical Guide to Social Media Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Paul M. Pedersen, 2021, "Afterword," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Benti, Behailu Shiferaw & Haß, Dominik & Stadtmann, Georg, 2021, "Money illusion in free-to-play games," Discussion Papers, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics, number 422, DOI: 10.11584/opus4-1028.
• Fourberg, Niklas & Taş, Serpil & Wiewiorra, Lukas, 2021, "My browser is not a billboard: Experimental evidence on ad-blocking adoption and users' acquisition of information," WIK Working Papers, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH, Bad Honnef, number 1.
• Andreas Hefti & Julian Teichgräber, 2021, "Inequality in models with a competition for market shares," ECON - Working Papers, Department of Economics - University of Zurich, number 375, Jan.
• Andreas Hefti & Julia Lareida, 2021, "Competitive attention, Superstars and the Long Tail," ECON - Working Papers, Department of Economics - University of Zurich, number 383, Apr.

2020

• Evan Sadler, 2020, "Diffusion Games," American Economic Review, American Economic Association, volume 110, issue 1, pages 225-270, January, DOI: 10.1257/aer.20180601.
• Lint Barrage & Eric Chyn & Justine Hastings, 2020, "Advertising and Environmental Stewardship: Evidence from the BP Oil Spill," American Economic Journal: Economic Policy, American Economic Association, volume 12, issue 1, pages 33-61, February, DOI: 10.1257/pol.20160555.
• Mihai-Ioan RoÈ™ca & Angela Madan, 2020, "Advertising as a Motivator of Human Behavior – Theoretical Approach of Manipulation in Modern Society," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 132-138, August.
• Jerzy Grobelny & Rafal Michalski, 2020, "Investigating human visual behavior by hidden Markov models in the design of marketing information," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/20/09, Aug, DOI: 10.1007/978-3-030-20148-7_22.
• Rafal Michalski & Joanna Koszela-Kulinska, 2020, "Eye-tracking examination of the anthropological race, gender and verbal-pictorial relative positions on ergonomics of visual information presentation," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/20/10, Aug, DOI: 10.1007/978-3-030-20227-9_3.
• Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020, "How Sponsors Should Bring Relevant-Added Value to Esports," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 3, pages 363-387, September.
• Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020, "Sponsoring Esports to Improve Brand Image," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 4, pages 495-515, December.
• Muhammad Taqi, , "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives, Reviewsep, number 202070, DOI: https://doi.org/10.19275/RSEP096.
• Mehak Rehman & Haroon Iqbal Maseeh, 2020, "Impact of Youtube Advertising on Purchase Intention: A Pitch," Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 19, issue 4, pages 805-811, December.
• Ron Berman & Yuval Heller, 2020, "Naive analytics equilibrium," Papers, arXiv.org, number 2010.15810, Oct, revised Apr 2021.
• Oleksandr Shelest & Bella Holub, 2020, "Olap Systems As The Modern Data Preparation Tools For Outdoor Advertising Data Mining," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 1, issue 2, DOI: 10.30525/2661-5150/2020-2-10.
• Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020, "Generalizable and Robust TV Advertising Effects," Working Papers, Becker Friedman Institute for Research In Economics, number 2020-111.
• M. Emin YAÞAR & Abdulvahap BAYDAÞ & Þenol ÇELÝK, 2020, "Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 4, issue 1, pages 195-225, August, DOI: https://doi.org/10.33399/biibfad.74.
• Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2020, "Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?," Business Systems Research, Sciendo, volume 11, issue 3, pages 1-13, November, DOI: 10.2478/bsrj-2020-0023.
• TERCHILA Sorin, 2020, "Communication Strategies During The Pandemic Period And The Impact On The Economy And Society," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 72, issue 4, pages 109-119, December.
• Fujii Yoichiro & Ogaku Michiko & Okura Mahito & Osaki Yusuke, 2020, "How do Optimistic Individuals Affect Insurance Advertisements?," Asia-Pacific Journal of Risk and Insurance, De Gruyter, volume 14, issue 2, pages 1-18, July, DOI: 10.1515/apjri-2019-0039.
• Nurul Imani Kurniawati, 2020, "Analysis Of The Influence Of Word Of Mouth And Brand Image On The Decision To Purchase Cosmetics Make Over Products In Semarang," Management Strategies Journal, Constantin Brancoveanu University, volume 49, issue 3, pages 14-24.
• Carrera, Mariana & Villas-Boas, Sofia B, 2020, "Generic Aversion and Observational Learning in the Over-the-Counter Drug Market," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series, Department of Agricultural & Resource Economics, UC Berkeley, number qt7ks7s9jf, Dec.
• Vincenzo Galasso & Tommaso Nannicini & Salvatore Nunnari, 2020, "Positive Spillovers from Negative Campaigning," CESifo Working Paper Series, CESifo, number 8055.
• Federica Liberini & Michela Redoano & Antonio Russo & Ángel Cuevas & Rubén Cuevas, 2020, "Politics in the Facebook Era - Evidence from the 2016 US Presidential Elections," CESifo Working Paper Series, CESifo, number 8235.
• Ketrin SZIKSZAI-NÉMETH, 2020, "Influencer Marketing – Persuasion Of The Followers," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 119-124, December.
• E. Carroni & D. Paolini, 2020, "Business models for streaming platforms: content acquisition, advertising and users," Working Paper CRENoS, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia, number 202001.
• Ana Marcela Londono-Silva & Carlos Fernando Osorio-Andrade & Jenny Piedad Pel�ez-Mu�oz, 2020, "Efectos del lenguaje publicitario y del destino turístico usados en páginas comerciales de Facebook sobre la generación de boca a boca electrónico," Estudios Gerenciales, Universidad Icesi, volume 36, issue 156, pages 264-271.
• Pedro Duque-Hurtado & Veronica Samboni-Rodriguez & Mariana Castro-Garcia & Luz Alexandra Montoya-Restrepo & Ivan Alonso Montoya-Restrepo, 2020, "Neuromarketing: Its current status and research perspectives," Estudios Gerenciales, Universidad Icesi, volume 36, issue 157, pages 525-539, DOI: 10.18046/j.estger.2020.157.3890.
• Juan Camilo Mejía & Mario Fernando Arcos Rosas, 2020, "Relacionamiento de marca: análisis de perspectivas y trascendencia en la gestión," Revista Tendencias, Universidad de Narino, volume 21, issue 2, pages 242-265, DOI: 10.22267/rtend.202102.149.
• Purnamaningsih Purnamaningsih; Nosica Rizkalla & Nosica Rizkalla, 2020, "El papel de la interacción parasocial en la intención de los consumidores de comprar productos de belleza," Revista CEA, Instituto Tecnológico Metropolitano, volume 6, issue 12, pages 1-15.
• Nunnari, Salvatore & Galasso, Vincenzo & Nannicini, Tommaso, 2020, "Positive Spillovers from Negative Campaigning," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 14312, Jan.
• Blumenstock, Joshua & Dillon, Brian & Aker, Jenny, 2020, "How Important is the Yellow Pages? Experimental Evidence from Tanzania," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 14489, Mar.
• Cagé, Julia & Angelucci, Charles & Sinkinson, Michael, 2020, "Media Competition and News Diets," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 14494, Mar.
• Ivaldi, Marc & Zhang, Jiekai, 2020, "Platform Mergers: Lessons from a Case in the Digital TV Market," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 14895, Jun.
• Ladislava Knihová, 2020, "Empowering customers through education-based videos in e-commerce," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 2, pages 17-27.
• František Olšavský, 2020, "Consumer literacy and honey fraud. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 4, pages 46-51.
• Lyubomir Lyubenov, 2020, "Communication Policies of Beekeeping Farms in Bulgaria within the Context of the Common Agricultural Policy of the EU," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 67-86.
• Любомир Любенов, 2020, "Комуникациoнни политики на българските пчеларски стопанства в контекста на общата аграрна политика на ЕС," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 79-98.
• Mateja Mahnic, 2020, "New Solutions for Digital Advertising: Gen Y Playing Roles of Personas," Journal of Innovative Business and Management, DOBA Faculty, volume 12, issue 2, pages 85-95, DOI: 10.32015/JIBM.2020.12.2.8.85-95.
• Lei, Yanzhe (Murray) & Miao, Sentao & Momot, Ruslan, 2020, "Privacy-Preserving Personalized Revenue Management," HEC Research Papers Series, HEC Paris, number 1391, Oct, DOI: 10.2139/ssrn.3704446.
• Muhammad Imran Malik & Mubashir Ahmad & Arif Hussain & Farida Saleem & Muhammad Kashif Durrani & Shabir Hyder & Saiqa Saddiqa Qureshi & Shoaib Imtiaz & Shumaila Malik, 2020, "Renewable Energy Products and Customer s Purchase Intentions having Environmental Concern," International Journal of Energy Economics and Policy, Econjournals, volume 10, issue 6, pages 14-21.
• Flor Madrigal-Moreno & Salvador Madrigal-Moreno & María de Jeús Montoya-Robles, 2020, "Communication as a Key Element in the Labor Inclusion of Mexican Millennials," International Review of Management and Marketing, Econjournals, volume 10, issue 2, pages 15-20.
• Chen, Linfeng & Hu, Qibing & Lv, Qiang, 2020, "The economics of TV tune-in," Economic Modelling, Elsevier, volume 89, issue C, pages 189-200, DOI: 10.1016/j.econmod.2019.10.018.
• Polemis, Michael L. & Stengos, Thanasis & Tzeremes, Nickolaos G., 2020, "Advertising expenses and operational performance: Evidence from the global hotel industry," Economics Letters, Elsevier, volume 192, issue C, DOI: 10.1016/j.econlet.2020.109220.
• Carroni, Elias & Paolini, Dimitri, 2020, "Business models for streaming platforms: Content acquisition, advertising and users," Information Economics and Policy, Elsevier, volume 52, issue C, DOI: 10.1016/j.infoecopol.2020.100877.
• Suppliet, Moritz, 2020, "Umbrella branding in pharmaceutical markets," Journal of Health Economics, Elsevier, volume 73, issue C, DOI: 10.1016/j.jhealeco.2020.102324.
• Espigares-Jurado, Francisco & Muñoz-Leiva, Francisco & Correia, Marisol B. & Sousa, Carlos M.R. & Ramos, Célia M.Q. & Faísca, Luís, 2020, "Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study," Journal of Retailing and Consumer Services, Elsevier, volume 52, issue C, DOI: 10.1016/j.jretconser.2019.101906.
• Henriques, David, 2020, "Effects of TV airtime regulation on advertising quality and welfare," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 106963, Oct.
• Catalán, Sara & Martínez, Eva, 2020, "¿Influyen las partidas jugadas en la efectividad de los advergames? El papel de la familiaridad con la marca," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Jonas Polfuß & Dilara Sönmez, 2020, "Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany," Journal of Chinese Economic and Foreign Trade Studies, Emerald Group Publishing Limited, volume 13, issue 3, pages 115-138, November, DOI: 10.1108/JCEFTS-04-2020-0011.
• Paulo Duarte Silveira & Susana Galvao, 2020, "An Empirical Study on the Impact of Brand Loyalty in Remembering Slogans," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 478-487.
• Mohammadhossein Soleimani & Mahdokht Safarpour & Javad Tahmasebi & Seyed Mohammad Mirmahdi Komejani, 2020, "The Effect of Celebrity Endorsement on Brand Reputation: Α Case Study," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 10, issue 4, pages 68-80.
• Campo Elias Lopez-Rodriguez & Gerson Jaquin Cristancho-Triana & Jenny Liliana Amaya-Tellez, 2020, "Perception and Desired Brand Personality in Organizations that Internationalize Services: The Case of the Colombian Business Environment," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 581-597.
• Anna Borawska & Malgorzata Latuszynska, 2020, "Incorporating Neuroscience Data into Agent-Based Simulation Models of Buyer Behavior," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1197-1212.
• Ove Oklevik & Grzegorz Kwiatkowski, 2020, "Innovation and Environmental Profiling as Antecedents of Corporate Image: Cruise Ships as Contribution to Corporate Profiling," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 234-246.
• Daniella Ryding & Claudia E. Henninger & Edyta Rudawska & Gianpaolo Vignali, 2020, "Extending the Consumer Style Inventory to Define Consumer Typologies for Secondhand Clothing Consumption in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 410-433.
• Katarzyna Szalonka & Agnieszka Sadowa & Aleksandra Wicka & Ludwik Wicki, 2020, "E-Commerce Purchasing Behaviour and the Level of Consumers‘ Income in Poland and Great Britain," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 552-568.
• Elias Carroni & Giuseppe Pignataro & Alessandro Tampieri, 2020, "Recommendation Service as a Coordination Device among Peers," Working Papers - Economics, Universita' degli Studi di Firenze, Dipartimento di Scienze per l'Economia e l'Impresa, number wp2020_06.rdf.
• Muge Bekman & Ayşe Gul Soncu, 2020, "Use Of New Communication Channels In Public Relationship Models," Ekonomi Maliye Isletme Dergisi, Adil AKINCI, volume 3, issue 2, pages 191-203, December, DOI: 10.46737/emid.748222.
• Emmanuel LORENZON, 2020, "Uninformed Bidding in Sequential Auctions," Bordeaux Economics Working Papers, Bordeaux School of Economics (BSE), number 2020-20.
• Florian Ross, 2020, "A Perspective on the Application of Kapferer's Brand Identity Prism in the Branding Process of Hearing Aid Retail Companies," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr249, Sep.
• Vita Briliana, 2020, "Do Millennials Believe in Food Vlogger Reviews? A Study of Food Vlogs as a Source of Information," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr252, Sep.
• Yeshika Alversia, 2020, "How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr254, Sep.
• Charles Angelucci & Julia Cage & Michael Sinkinson, 2020, "Media Competition and News Diets," Sciences Po Economics Publications (main), HAL, number hal-03393063, Feb.
• Charles Angelucci & Julia Cage & Michael Sinkinson, 2020, "Media Competition and News Diets," Working Papers, HAL, number hal-03393063, Feb.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020, "Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 1, pages 11-26, March.
• PURCAREA, Theodor, 2020, "Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 1, pages 36-50, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020, "The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 2, pages 08-20, July.
• PURCAREA, Theodor, 2020, "Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 2, pages 32-43, July.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Ivone Carolina Gonzalez Gaona, 2020, "Impact Of Trust On The Platform And On The Host In The Airbnb Accommodation Rental Market El Impacto De La Confianza En La Plataforma Y En El Anfitrion En La Renta De Alojamiento En Airbnb," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 13, issue 1, pages 51-62.
• Vincenzo Galasso & Tommaso Nannicini & Salvatore Nunnari, 2020, "Positive Spillovers from Negative Campaigning," Working Papers, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University, number 664.
• Francesco Decarolis & Maris Goldmanis & Antonio Penta, 2020, "Marketing Agencies and Collusive Bidding in Online Ad Auctions," Management Science, INFORMS, volume 66, issue 10, pages 4433-4454, October, DOI: 10.1287/mnsc.2019.3457.
• Anna D’Annunzio & Antonio Russo, 2020, "Ad Networks and Consumer Tracking," Management Science, INFORMS, volume 66, issue 11, pages 5040-5058, November, DOI: 10.1287/mnsc.2019.3481.