Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2013

• Alex Pasquini & Emidio Galie, 2013, "COBIT 5 and the Process Capability Model. Improvements Provided for IT Governance Process," Proceedings of FIKUSZ '13, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '13".
• Ildikó Marosi, 2013, "Innovation Goals and Practices among Hungarian Small and Medium Enterprises," Proceedings of FIKUSZ '13, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '13".
• Attila Kovács, 2013, "New Ways for Companies to Develop Effective Lobbying Strategies in the European Parliament A case study in the field of the Common Agricultural Policy," Proceedings of FIKUSZ '13, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '13".
• Viktória Szoboszlai, 2013, "Current Shifts in Corporate Learning Meet'Enabler Competencies'," Proceedings of FIKUSZ '13, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '13".
• Kekezi, Ana & Kruja, Drita, 2013, "Outdoor advertising and the resistance of Albanian consumer," MPRA Paper, University Library of Munich, Germany, number 120297, May.
• Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair, 2013, "Aspects and Importance of Digital Media in Pakistan," MPRA Paper, University Library of Munich, Germany, number 46435, Mar.
• Hiew, Lee-Chea & Puah, Chin-Hong & Habibullah, Muzafar Shah, 2013, "The Role of Advertising Expenditure in Measuring Indonesia’s Money Demand Function," MPRA Paper, University Library of Munich, Germany, number 50223.
• Levy, Daniel, 2013, "Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn," MPRA Paper, University Library of Munich, Germany, number 50584, Oct.
• Květa Olšanová, 2013, "Food Marketing to Children - Review of the Issue for Further Exploration," Central European Business Review, Prague University of Economics and Business, volume 2013, issue 3, pages 43-50, DOI: 10.18267/j.cebr.54.
• PURCAREA, Irina, 2013, "The Conferences Corner: European Conference on Social Media 2014, Brighton, UK Mini Track on Social Media and Innovation at ECSM 2014," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 4, issue 3, pages 31-35, September.
• Daniel Levy & Avichai Snir, 2013, "Shrinking Goods," Working Paper series, Rimini Centre for Economic Analysis, number 20_13, Apr.
• Wahida Shahan Tinne, 2013, "Nation Branding: Beautiful Bangladesh," Asian Business Review, Asian Business Consortium, volume 2, issue 1, pages 31-36.
• Daniel GARDAN & Iuliana Petronela GEANGU, 2013, "Peculiarities Of Marketing Communications In Cultural Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 4, issue 3, pages 77-83.
• Cezar CALUSCHI, 2013, "Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 14, issue 3, pages 473-481, July.
• Cristian GHENA, 2013, "Marketingul in jurnalismul sportiv actual," Romanian Statistical Review Supplement, Romanian Statistical Review, volume 61, issue 1, pages 242-244, March.
• Agata Keller, 2013, "Announcement as an advertisement on the example of Hungarian Internet job offers (Ogloszenie jako reklama na przykladzie wegierskich internetowych ofert pracy)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 16, pages 123-134.
• Syed Md. Hasib Ahsan & Abdullahil Mamun & Mohammad Masrurul Mowla, 2013, "Impact Of Television Commercials On Children S Attitudes In Bangladesh: An Empirical Study," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 5, issue 2 (Septem, pages 290-306.
• R. McAfee & Kishore Papineni & Sergei Vassilvitskii, 2013, "Maximally representative allocations for guaranteed delivery advertising campaigns," Review of Economic Design, Springer;Society for Economic Design, volume 17, issue 2, pages 83-94, June, DOI: 10.1007/s10058-013-0141-2.
• Youngwoo Koh, 2013, "Keyword auctions with budget-constrained bidders," Review of Economic Design, Springer;Society for Economic Design, volume 17, issue 4, pages 307-321, December, DOI: 10.1007/s10058-013-0147-9.
• Massimo Motta, 2013, "Advertising bans," SERIEs: Journal of the Spanish Economic Association, Springer;Spanish Economic Association, volume 4, issue 1, pages 61-81, March, DOI: 10.1007/s13209-011-0084-1.
• Le Borgne, G. & Sirieix, L., 2013, "Offres promotionnelles, gaspillage alimentaire et scepticisme : une revue de littérature et proposition d’un cadre d’analyse," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201301.
• Francesca Checchinato & Cinzia Colapinto & Alice Giusto, 2013, "Advertising in a luxury fashion magazine: a comparison between Italy and China," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 5, May.
• Piotr Przybyla & Katarzyna Sznajd-Weron & Rafal Weron, 2013, "Diffusion of innovation within an agent-based model: Spinsons, independence and advertising," HSC Research Reports, Hugo Steinhaus Center, Wroclaw University of Science and Technology, number HSC/13/04, Mar.
• Hutter, Katharina & Mai, Robert, 2013, "Effective Incentives for Buzz Marketing: How Moral Concern Moderates the Willingness to Engage as Buzz Agents," EconStor Conference Papers, ZBW - Leibniz Information Centre for Economics, number 96482, Jun.
• Schwald, Roland, 2013, "The Quest for Innovation and Internationalization in the Middle East: Reflections on an Ultra-Short-Term Study Abroad Program in Europe and its possible transferability to Middle Eastern Universities," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 1, issue 2, pages 79-87, DOI: 10.12785/ijpi/010204.
• Runge, Henrike & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2012, "How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 34-41.
• Levy, Daniel & Snir, Avichai, 2013, "Shrinking Goods," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 104552, Jan.
• Reisinger, Markus & Ambrus, Attila & Calvano, Emilio, 2013, "Either or Both Competition: A "Two-Sided" Theory of Advertising with Overlapping Viewerships," VfS Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order, Verein für Socialpolitik / German Economic Association, number 79912.
• Jason C. Patalinghug, 2013, "The Effect of Advertising and In-Store Promotion on the Demand for Chocolate," Working Papers, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy, number 21, Oct.

2012

• Emin M. Dinlersoz & Mehmet Yorukoglu, 2012, "Information and Industry Dynamics," American Economic Review, American Economic Association, volume 102, issue 2, pages 884-913, April.
• Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2012, "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review, American Economic Association, volume 102, issue 6, pages 2472-2508, October.
• Richard Friberg & Erik Grönqvist, 2012, "Do Expert Reviews Affect the Demand for Wine?," American Economic Journal: Applied Economics, American Economic Association, volume 4, issue 1, pages 193-211, January.
• Alexander L. Brown & Colin F. Camerer & Dan Lovallo, 2012, "To Review or Not to Review? Limited Strategic Thinking at the Movie Box Office," American Economic Journal: Microeconomics, American Economic Association, volume 4, issue 2, pages 1-26, May.
• Andrea Pozzi, 2012, "Shopping Cost and Brand Exploration in Online Grocery," American Economic Journal: Microeconomics, American Economic Association, volume 4, issue 3, pages 96-120, August.
• Umit Alniacik & Cengiz Yilmaz, 2012, "The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue 31, pages 207-222, February.
• Carmen Balan & Mirela-Patricia Zegreanu, 2012, "Insights into the Development of the Market of Mobile Marketing Services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 14, issue Special N, pages 786-801, November.
• Li, Xun & Lopez, Rigoberto A., 2012, "Spillover Effects of TV Advertising: The Case of Carbonated Soft Drinks," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington, Agricultural and Applied Economics Association, number 124724, Aug, DOI: 10.22004/ag.econ.124724.
• Itai Ater & Oren Rigbi, 2012, "Price Control In Franchised Chains: The Case Of McDonald's Dollar Menu," Working Papers, Ben-Gurion University of the Negev, Department of Economics, number 1206.
• Harry Clarke & David Prentice, 2012, "Will Plain Packaging Reduce Cigarette Consumption?," Economic Papers, The Economic Society of Australia, volume 31, issue 3, pages 303-317, September, DOI: j.1759-3441.2012.00186.x.
• David Schüller & Vladimír Chalupský, 2012, "Marketing Communication Management of Higher Education Institutions," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 15, issue 2, pages 61-69, DOI: 10.32725/acta.2012.015.
• Cesaltina Maria Pacheco Pires, 2012, "Scope economies, entry deterrence and welfare," CEFAGE-UE Working Papers, University of Evora, CEFAGE-UE (Portugal), number 2012_11.
• Keisuke Hattori & Keisaku Higashida, 2012, "Misleading advertising in duopoly," Canadian Journal of Economics, Canadian Economics Association, volume 45, issue 3, pages 1154-1187, August, DOI: 10.1111/j.1540-5982.2012.01730.x.
• Nelcy Rocío Escobar Moreno, 2012, "Las comunicaciones integradas de marketing (CIM) como pilar de la estrategia de marketing verde y sus implicaciones en la gestión ambiental," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada.
• Anderson, Simon & Renault, Régis, 2012, "The advertising mix for a search good," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 8756, Jan.
• Anderson, Simon & Renault, Régis & Ciliberto, Federico & Liaukonyte, Jura, 2012, "Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 8988, May.
• Weeds, Helen, 2012, "Advertising and the Distribution of Content," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 9079, Aug.
• Morteza Jamalzadeh & Navid Behravan & Roozbeh Masoudi, 2012, "An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude," International Review of Management and Marketing, Econjournals, volume 2, issue 3, pages 130-138.
• Fee, C. Edward & Hadlock, Charles J. & Pierce, Joshua R., 2012, "What happens in acquisitions?," Journal of Corporate Finance, Elsevier, volume 18, issue 3, pages 584-597, DOI: 10.1016/j.jcorpfin.2012.02.007.
• Linnemer, Laurent, 2012, "Dissipative advertising signals quality: Static model with a continuum of types," Economics Letters, Elsevier, volume 114, issue 2, pages 150-153, DOI: 10.1016/j.econlet.2011.10.011.
• Edelman, Benjamin & Gilchrist, Duncan S., 2012, "Advertising disclosures: Measuring labeling alternatives in internet search engines," Information Economics and Policy, Elsevier, volume 24, issue 1, pages 75-89, DOI: 10.1016/j.infoecopol.2012.01.003.
• Emons, Winand & Fluet, Claude, 2012, "Non-comparative versus comparative advertising of quality," International Journal of Industrial Organization, Elsevier, volume 30, issue 4, pages 352-360, DOI: 10.1016/j.ijindorg.2012.01.004.
• Grajek, Michał & Kretschmer, Tobias, 2012, "Identifying critical mass in the global cellular telephony market," International Journal of Industrial Organization, Elsevier, volume 30, issue 6, pages 496-507, DOI: 10.1016/j.ijindorg.2012.06.003.
• Buehler, Stefan & Halbheer, Daniel, 2012, "Persuading consumers with social attitudes," Journal of Economic Behavior & Organization, Elsevier, volume 84, issue 1, pages 439-450, DOI: 10.1016/j.jebo.2012.04.013.
• Tsui, Hsiao-Chien, 2012, "Advertising, quality, and willingness-to-pay: Experimental examination of signaling theory," Journal of Economic Psychology, Elsevier, volume 33, issue 6, pages 1193-1203, DOI: 10.1016/j.joep.2012.08.011.
• Volkan OZBEK & Umit ALNIACIK & Fatih KOC, 2012, "The Impact of Unfair Business Practices on Bank Customers: An Experimental Study," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 23-30.
• Martí Parreño, José & Currás Pérez, Rafael & Sánchez García, Isabel, 2012, "Nuevas fórmulas publicitarias: los advergames como herramienta de las comunicaciones de marketing," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Okorie NELSON, 2012, "Multiple Uses of Celebrities in Brand Promotion: An Experimental Investigation," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2, pages 51-58.
• Christian Gormsen, 2012, "Intransparent Markets and Intra-Industry Trade," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers), HAL, number halshs-00678264, Mar.
• Laurent Linnemer, 2012, "Dissipative advertising signals quality: Static model with a continuum of types," Post-Print, HAL, number hal-01629753, Feb, DOI: 10.1016/j.econlet.2011.10.011.
• S. Anderson & Régis Renault, 2012, "The advertising mix for a search good," Post-Print, HAL, number hal-02978391, Dec, DOI: 10.1287/mnsc.1120.1575.
• Eduardo Perez, 2012, "Competing with Equivocal Information," Sciences Po Economics Publications (main), HAL, number hal-03583828, Jul.
• Eduardo Perez-Richet, 2012, "Competing with Equivocal Information," Working Papers, HAL, number hal-00675126, Feb.
• Eduardo Perez, 2012, "Competing with Equivocal Information," Working Papers, HAL, number hal-03583828, Jul.
• Bryan Engelhardt & Justin Svec, 2012, "Political Contributions and Insurance," Working Papers, College of the Holy Cross, Department of Economics, number 1204, Dec.
• BUDACIA, Andreea, 2012, "Advertising Through Television," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 65-70, June.
• STOICA, Ivona & DUMITRU, Nicoleta Rossela, 2012, "Food Responsibility - A National Challenge. Case Study - Implementation Of A Social Campaign In Bucharest Schools," Holistic Marketing Management Journal, Holistic Marketing Management, volume 2, issue 2, pages 83-89, June.
• John Hadjimarcou, 2012, "An Investigation Of Informational Versus Emotional Advertising Appeals During Life Transitions," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 5, issue 1, pages 55-65.
• Ahmet Bayraktar, 2012, "Does Sexuality In Ads Work For Everyone: Muslim Consumers’ Reactions To Sexuality In Ads," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 3, issue 1, pages 53-60.
• Hao Jia & Stergios Skaperdas & Samarth Vaidya, 2012, "Contest Functions: Theoretical Foundations and Issues in Estimation," Working Papers, University of California-Irvine, Department of Economics, number 111214, Feb.
• Francisco Martínez-Sánchez & Miguel González-Maestre, 2012, "Quality choice and advertising regulation in broadcasting markets," Working Papers. Serie AD, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2012-03, Feb.
• Andreas Nicklisch, 2012, "Does collusive advertising facilitate collusive pricing? Evidence from experimental duopolies," European Journal of Law and Economics, Springer, volume 34, issue 3, pages 515-532, December, DOI: 10.1007/s10657-010-9180-0.
• Lola Esteban & José Hernández, 2012, "Specialized advertising media and product market competition," Journal of Economics, Springer, volume 106, issue 1, pages 45-74, May, DOI: 10.1007/s00712-011-0243-7.
• Sridhar Narayanan & Puneet Manchanda, 2012, "An empirical analysis of individual level casino gambling behavior," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 1, pages 27-62, March, DOI: 10.1007/s11129-011-9110-7.
• Oliver Rutz & Randolph Bucklin, 2012, "Does banner advertising affect browsing for brands? clickstream choice model says yes, for some," Quantitative Marketing and Economics (QME), Springer, volume 10, issue 2, pages 231-257, June, DOI: 10.1007/s11129-011-9114-3.
• Yuan Huang & Steven Wei, 2012, "Advertising intensity, investor recognition, and implied cost of capital," Review of Quantitative Finance and Accounting, Springer, volume 38, issue 3, pages 275-298, April, DOI: 10.1007/s11156-011-0228-1.
• Karle, Heiko & Peitz, Martin, 2012, "Competition under consumer loss aversion," Working Papers, University of Mannheim, Department of Economics, number 12-08.
• Christian Gormsen, 2012, "Intransparent markets and intra-industry trade," Documents de travail du Centre d'Economie de la Sorbonne, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne, number 12017, Mar.
• Poºtoacã Alexandra, 2012, "Trends in Advertising Budgets," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1115-1119, May.
• Meghisan Flaviu, 2012, "Marketing vs. Fashion Trend – Between Myth and Reality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 801-805, Decembre.
• Ines Küster Boluda & Natalia Vila López & Asunción Hernández Fernández, 2012, "Estrategia publicitaria del minorista en las redes sociales. Factores que motivan las compras en la web 2.0," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1201, Mar.
• Radovan Baèík & Richard Fedorko & Silvia Šimová, 2012, "Advertising As A Tool Of Marketing Communication And Its Consequent Impact On Consumers," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, volume 5, issue 1, pages 315-323, June.
• Joanna Hernik & Dana-Nicoleta Lascu, 2012, "An Analysis Of Social Campaigns Aimed At Reducing Alcohol Consumption: The Case Of Poland," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, volume 7, issue 4, pages 117-136, December, DOI: 10.12775/EQUIL.2012.030.
• Ioana Bianca Chitu & Alina Simona Tecău, 2012, "Communication by Event - The Efficiency of Seminaries as a Way to Inform and to Train," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 12, issue 3, pages 27-38.
• Justyna Lewandowska, 2012, "Identification losses in the FMCG1 sector in the light of the European and global researches," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Ferenc Katona, 2012, "Marketing-controlling in the service sector," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Richard Szabó, 2012, "Investors Trust and PVGO," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Melinda Majláth & Timur Hrotko,, 2012, "Internalization of Ecological Problems – Is This the Right Method?," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• György Losonczi, 2012, "Competitive Website Evaluation in Higher Education," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Keszthelyi András, 2012, "How Kournikova can help to steal data?," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Mihály Hegedûs, 2012, "Styrol emission reduction during the processing of unsaturated polyester," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Gabriella Lovász, 2012, "Labour mediation and dilemmas of mediators," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Andreea Ciceo, 2012, "Exploring Audiences’ Behavior in the Theatre Land," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Kornélia Lazányi, 2012, "Study for nothing? Literature overview of labour market opportunities for individuals with tertiary education," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Diana Mihaela Pociovalisteanu, 2012, "Workforce Movement: Romania and the European Union," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Valéria Szekeres & Erzsébet Takács & Lilla Vicsek & Beáta Nagy, 2012, "Attitudes of female pupils and students toward technology higher education programmes," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Diana Sadoveanu, 2012, "Dealing with the Challenges of Capital Inflows: The case of Romania," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Martina Vránková, 2012, "Inflation Targeting and Behavioural Economics: Introduction," Proceedings of FIKUSZ '12, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '12".
• Green, Kesten C. & Armstrong, J. Scott, 2012, "Evidence on the effects of mandatory disclaimers in advertising," MPRA Paper, University Library of Munich, Germany, number 37766, Mar.
• Gomis-Porqueras, Pedro & Julien, Benoit & Chengsi, Wang, 2012, "Informative Advertising in Directed Search," MPRA Paper, University Library of Munich, Germany, number 38057, Apr.
• Anderson, Simon & Ciliberto, Federico & Liaukonyte, Jura & Renault, Regis, 2012, "Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry," MPRA Paper, University Library of Munich, Germany, number 38626, Apr.
• Estrada, Fernando, 2012, "Asymmetric information and financial markets," MPRA Paper, University Library of Munich, Germany, number 39025.
• Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish, 2012, "Advertising value of mobile marketing through acceptance among youth in Karachi," MPRA Paper, University Library of Munich, Germany, number 42239, Sep.
• Oksentyuk, Roman, 2012, "Використання Методів Спам Та Дорвей У Просуванні Продукту В Мережі Інтернет
  [Application of methods spam and doorway in the promotion of the product on the internet]," MPRA Paper, University Library of Munich, Germany, number 43144, Oct, revised 15 Oct 2012.
• Kaluzhsky, Mikhail, 2012, "Четыре Вида Продвижения Товара В Маркетинге
  [Four Types of Promotion of Goods in Marketing]," MPRA Paper, University Library of Munich, Germany, number 62782.
• Kaluzhsky, Mikhail, 2012, "Товарная Политика В Маркетинге
  [Product Policy in Marketing]," MPRA Paper, University Library of Munich, Germany, number 62784.
• Kaluzhsky, Mikhail, 2012, "Концепция «4р» И Планирование Маркетинга В Кратком И Ясном Изложении
  [The Concept of the "4P" and Marketing planning in a concise and clear Interpretation]," MPRA Paper, University Library of Munich, Germany, number 62785.
• Maris Goldmanis & Antonio Penta & Francesco Decarolis, 2012, "Common Agency and Coordinated Bids in Sponsored Search Auctions," 2012 Meeting Papers, Society for Economic Dynamics, number 106.
• Imran Anwar Mir, 2012, "Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 45, pages 265-288, September.
• Ioana Cecilia Popescu & Diana Maria Vrânceanu & Mihai Ioan Roșca, 2012, "The role of promotional strategies for small and medium- sized entreprises in sustainable marketing," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 15, issue 46bis, pages 97-110, December.
• Jesus Crespo Cuaresma & Matthias St√∂ckl, 2012, "The Effect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany," Working Papers in Economics, University of Salzburg, number 2012-2, Feb.
• Rocsana Bucea-Manea-Tonis, 2012, "Search Engine Optimization in the current socio-economic challenges," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 3, issue 1, pages 35-42, July.
• Nicoleta Buzilă, 2012, "Perspectives Of The Global Advertising Market," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 342-345, November.
• Nicoleta Buzilă, 2012, "The Romanian Retail Market - Present And Perspectives," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 390-393, November.
• Manuela Florentina Gordean, 2012, "English For Specific Purposes - Basic Terminology In Advertising," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 394-398, November.
• Christina MOLDOVEANU-BARBU, 2012, "The pitfalls of the promotional language," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 287-294, May.
• Dalia PETCU & Sorin SUCIU & Vasile GHERHES & Ciprian OBRAD, 2012, "Advertising communication and gender stereotypes," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 524-528, May.
• Dalia PETCU & Vasile GHERHES & Sorin SUCIU & Ioan DAVID, 2012, "Communication strategies in business promotions," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 533-536, May.
• Nicoleta BUZILA, 2012, "Promoting throught the internet with social-media networking," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, volume 0, pages 655-660, May.
• Harry Clarke & David Prentice, 2012, "Will Plain Packaging Reduce Cigarette Consumption?," Working Papers, School of Economics, La Trobe University, number 2012.03.
• Bergès, Fabian & Monier-Dilhan, Sylvette, 2012, "Mass Retailers’ Advertising Strategies Faced with Different Competitor Store Formats: Commodity Stores or Hard Discounts," TSE Working Papers, Toulouse School of Economics (TSE), number 12-277, Feb.
• Mustafa Sinanagic & Beriz Civic & Alma Kamaric, 2012, "Institutional Marketing Communications In Role Of Attracting Foreign Direct Investments To Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 10, issue 1, pages 47-62.
• Silvia Faggian & Luca Grosset, 2012, "Optimal Investment in Age-Structured Goodwill," Working Papers, Department of Economics, University of Venice "Ca' Foscari", number 2012_07.
• Maarten C. W. Janssen & Mariya Teteryanikova, 2012, "Horizontal Product Differentiation: Disclosure and Competition," Vienna Economics Papers, University of Vienna, Department of Economics, number vie1205, Jul.
• Keisuke Hattori & Keisaku Higashida, 2012, "Misleading advertising in duopoly," Canadian Journal of Economics/Revue canadienne d'économique, John Wiley & Sons, volume 45, issue 3, pages 1154-1187, August, DOI: 10.1111/j.1540-5982.2012.01730.x.
• Sergiu BARBU & Ilie CRISTESCU, 2012, "The Context of Modern Branding Emergence," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, volume 5, issue 17, pages 153-166.
• Hutter, Katharina & Schwarz, Uta, 2012, "Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010," EconStor Conference Papers, ZBW - Leibniz Information Centre for Economics, number 96481, Dec.
• Woisetschläger, David & Backhaus, Christof & Dreisbach, Jan & Schnöring, Marc, 2012, "Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 70791.
• Runge, Henrike & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2012, "How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 34-41.

2011

• Emir Kamenica & Matthew Gentzkow, 2011, "Bayesian Persuasion," American Economic Review, American Economic Association, volume 101, issue 6, pages 2590-2615, October.
• Rafael Di Tella & Ignacio Franceschelli, 2011, "Government Advertising and Media Coverage of Corruption Scandals," American Economic Journal: Applied Economics, American Economic Association, volume 3, issue 4, pages 119-151, October.
• Andrea Galeotti & Andrea Mattozzi, 2011, ""Personal Influence": Social Context and Political Competition," American Economic Journal: Microeconomics, American Economic Association, volume 3, issue 1, pages 307-327, February.
• Simon P. Anderson & Joshua S. Gans, 2011, "Platform Siphoning: Ad-Avoidance and Media Content," American Economic Journal: Microeconomics, American Economic Association, volume 3, issue 4, pages 1-34, November.
• Berning, Joshua P. & McCullough, Michael, 2011, "Coordinating on Reducing Advertising: Carbonated Soft Drinks Industry and Combating Obesity," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103594, DOI: 10.22004/ag.econ.103594.
• Rickard, Bradley J. & Schmit, Todd M. & Gomez, Miguel I. & Lu, Hao, 2011, "Does the Name Matter? Developing Brands for Patented Fruit Varieties," Working Papers, Cornell University, Department of Applied Economics and Management, number 126603, DOI: 10.22004/ag.econ.126603.
• Krisztina Taralik, 2011, "On-Line Marketing-Communication In Hungary," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 58, pages 339-349, november.
• Victoria SEITZ & Nabil RAZZOUK & Pasinee KAEWMESRI, 2011, "Us And Thai Advertising: A Cross Cultural Analysis," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 7, pages 93-105, May.
• Laurentiu Radu, 2011, "Advertising In Relation To External Commerce Activities," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 39, pages 239-243.
• Lect. Flaviu Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D, 2011, "Confusing Borders Between Marketing And Reality," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 39, pages 133-136, May.
• Paula Cristina BRUJ & Daniel CAZAN, 2011, "The 5-D Model Analysis Of Brd & Bt Financial Institutions In Terms Of The Characters That Appear In Advertisements," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 159-164, May.
• Alex Gavrilescu, 2011, "Murfatlar Brand Personality," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 17, pages 93-99, November.
• Helm, Roland & Moeller, Michael, 2011, "The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations," University of Regensburg Working Papers in Business, Economics and Management Information Systems, University of Regensburg, Department of Economics, number 457, Jun.
• Jidong Zhou, 2011, "Reference Dependence and Market Competition," Journal of Economics & Management Strategy, Wiley Blackwell, volume 20, issue 4, pages 1073-1097, December, DOI: j.1530-9134.2011.00309.x.
• Ferdinand Rauch, 2011, "Advertising Expenditure and Consumer Prices," CEP Discussion Papers, Centre for Economic Performance, LSE, number dp1073, Aug.
• Swati Dhingra, 2011, "Trading Away Wide Brands for Cheap Brands," CEP Discussion Papers, Centre for Economic Performance, LSE, number dp1103, Dec.
• Stefan Buehler & Daniel Halbheer, 2011, "Persuading Consumers with Social Attitudes," CESifo Working Paper Series, CESifo, number 3470.
• Winand Emons & Claude Denys Fluet, 2011, "Non-comparative versus Comparative Advertising of Quality," CIRANO Working Papers, CIRANO, number 2011s-75, Dec.
• Andrea Galeotti & Andrea Mattozzi, 2011, "Personal Influence: Social Context and Political Competition," Levine's Bibliography, UCLA Department of Economics, number 786969000000001694, Feb.
• Alicia Barroso & Gerard Llobet, 2011, "Advertising and Consumer Awareness of New, Differentiated Products," Working Papers, CEMFI, number wp2011_1104, Oct.
• José Roberto Concha Velásquez & Andrea Bersh Arias & Diana Marcela García Tamayo, 2011, "Caso De Estudio: Índice Elcano: Oportunidades Y Riesgos Estratégicos Para La Economía Colombiana," Estudios Gerenciales, Universidad Icesi.
• Merlin Patricia Grueso Hinestroza & Jorge Hernán Gómez Cardona & Leonardo Garay Quintero, 2011, "Redes Empresariales E Innovación: El Caso De Una Red Del Sector Cosmético En Bogotá (Colombia)," Estudios Gerenciales, Universidad Icesi.
• Jaime Baby Moreno & Juan Gonzalo Londo�o Jaramillo & Lux Stella Cabrera Viveros & Hern�n Lozano, 2011, "Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos," Revista Ad-Minister, Universidad EAFIT.
• Elzinga, Kenneth G., 2011, "The U.S. Beer Industry: Concentration, Fragmentation, and a Nexus with Wine," Journal of Wine Economics, Cambridge University Press, volume 6, issue 2, pages 217-230, October.
• Nikola Ziehe & Raina Stoll, 2011, "The Effect of Customer Loyalty Programs on the Shopping Behavior in Retail : Loyalty Programs versus Loyalty Cards in the German Food Retail
  [Die Wirkung von Kundenbindungsmaßnahmen auf das Einkaufsverhalten im Einzelhandel : Treueprogramme versus," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 17, Feb.
• Marco A. Haan & José L. Moraga‐González, 2011, "Advertising for Attention in a Consumer Search Model," Economic Journal, Royal Economic Society, volume 121, issue 552, pages 552-579, May.
• Ben Elhadj-Ben Brahim, Nada & Lahmandi-Ayed, Rim & Laussel, Didier, 2011, "Is targeted advertising always beneficial?," International Journal of Industrial Organization, Elsevier, volume 29, issue 6, pages 678-689, DOI: 10.1016/j.ijindorg.2011.03.002.
• Hansen, Jochim & Wänke, Michaela, 2011, "The abstractness of luxury," Journal of Economic Psychology, Elsevier, volume 32, issue 5, pages 789-796, DOI: 10.1016/j.joep.2011.05.005.
• Rauch, Ferdinand, 2011, "Advertising expenditure and consumer prices," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 121734, Aug.
• Dhingra, Swati, 2011, "Trading away wide brands for cheap brands," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 121770, Dec.
• Mădălina MORARU (BUGA), 2011, "Global and Local Features in Romanian Commercials broadcast at Christmas Time," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2, pages 67-77.
• Angy Geerts & Nathalie Veg-Sala, 2011, "Evidence On Internet Communication Management Strategies For Luxury Brands," Post-Print, HAL, number hal-01532821.
• Philippe Mouillot, 2011, "Increasing the Subconscious Role of Memory: The EKB Model Revisited," Post-Print, HAL, number hal-04035745.
• Sjöblom (red.), Gustav & Axelsson (red.), Ann-Sofie & Broberg (red.), Oskar, 2011, "Internet, IT-boomen och reklambranschen under andra hälften av nittiotalet - Transkript av ett vittnesseminarium på ABF-huset i Stockholm den 17 februari 2010," Göteborg Papers in Economic History, University of Gothenburg, Unit for Economic History, number 14, Sep.
• Brekke, Kjellr Arne & Nilsen , Tore, 2011, "The Market for Fake Observations," Memorandum, Oslo University, Department of Economics, number 25/2011, Nov.
• Stanton, John L., 2011, "Advertising To The Older Consumer Becomes More Important," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 5-15, June.
• VALCEANU, Gabriela, 2011, "Corporate Social Initiatives, Another Face For Companies," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 3, pages 39-49, September.
• BUDACIA, Andreea, 2011, "Conceptual Aspects Regarding The Specifics Of Marketing Strategies In The Audiovisual Field," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 15-24, December.
• De Smet, Dries & Vanormelingen, Stijn, 2011, "Advertiser Pressure on Newspaper Journalists: A Survey," Working Papers, Hogeschool-Universiteit Brussel, Faculteit Economie en Management, number 2011/37, Dec.
• Annette Singleton Jackson, 2011, "Advertising To Adolescents: An Examination Of Skepticism," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 85-91.
• Angy Geerts & Nathalie Veg-Sala, 2011, "Evidence On Internet Communication Management Strategies For Luxury Brands," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 5, pages 81-94.
• Aygul Isayeva, 2011, "The role of the advertising agency: Standardization/Adaptation," IBSU Scientific Journal, International Black Sea University, volume 5, issue 2, pages 5-12.
• Pinaki Dasgupta, 2011, "Implications of Revenue Model for Social Networking Sites and Beyond," Working Papers, Indian Institute of Foreign Trade, number 1108, Sep.
• Haina Ding & Alexander Molchanov & Philip Stork, 2011, "The value of celebrity endorsements: A stock market perspective," Marketing Letters, Springer, volume 22, issue 2, pages 147-163, June, DOI: 10.1007/s11002-010-9117-y.
• Bart Bronnenberg & Sanjay Dhar & Jean-Pierre Dubé, 2011, "Endogenous sunk costs and the geographic differences in the market structures of CPG categories," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 1, pages 1-23, March, DOI: 10.1007/s11129-010-9091-y.
• Peter Zubcsek & Miklos Sarvary, 2011, "Advertising to a social network," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 1, pages 71-107, March, DOI: 10.1007/s11129-010-9093-9.
• Keisuke Hattori & Keisaku Higashida, 2011, "Misleading Advertising in Duopoly," Discussion Paper Series, School of Economics, Kwansei Gakuin University, number 69, Mar, revised Mar 2011.