Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2011

• Rafael Di Tella & Ignacio Franceschelli, 2011, "Government Advertising and Media Coverage of Corruption Scandals," American Economic Journal: Applied Economics, American Economic Association, volume 3, issue 4, pages 119-151, October.
• Andrea Galeotti & Andrea Mattozzi, 2011, ""Personal Influence": Social Context and Political Competition," American Economic Journal: Microeconomics, American Economic Association, volume 3, issue 1, pages 307-327, February.
• Simon P. Anderson & Joshua S. Gans, 2011, "Platform Siphoning: Ad-Avoidance and Media Content," American Economic Journal: Microeconomics, American Economic Association, volume 3, issue 4, pages 1-34, November.
• Berning, Joshua P. & McCullough, Michael, 2011, "Coordinating on Reducing Advertising: Carbonated Soft Drinks Industry and Combating Obesity," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania, Agricultural and Applied Economics Association, number 103594, DOI: 10.22004/ag.econ.103594.
• Rickard, Bradley J. & Schmit, Todd M. & Gomez, Miguel I. & Lu, Hao, 2011, "Does the Name Matter? Developing Brands for Patented Fruit Varieties," Working Papers, Cornell University, Department of Applied Economics and Management, number 126603, DOI: 10.22004/ag.econ.126603.
• Krisztina Taralik, 2011, "On-Line Marketing-Communication In Hungary," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 58, pages 339-349, november.
• Victoria SEITZ & Nabil RAZZOUK & Pasinee KAEWMESRI, 2011, "Us And Thai Advertising: A Cross Cultural Analysis," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 7, pages 93-105, May.
• Laurentiu Radu, 2011, "Advertising In Relation To External Commerce Activities," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 39, pages 239-243.
• Lect. Flaviu Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D, 2011, "Confusing Borders Between Marketing And Reality," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 39, pages 133-136, May.
• Paula Cristina BRUJ & Daniel CAZAN, 2011, "The 5-D Model Analysis Of Brd & Bt Financial Institutions In Terms Of The Characters That Appear In Advertisements," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 159-164, May.
• Alex Gavrilescu, 2011, "Murfatlar Brand Personality," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 17, pages 93-99, November.
• Helm, Roland & Moeller, Michael, 2011, "The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations," University of Regensburg Working Papers in Business, Economics and Management Information Systems, University of Regensburg, Department of Economics, number 457, Jun.
• Jidong Zhou, 2011, "Reference Dependence and Market Competition," Journal of Economics & Management Strategy, Wiley Blackwell, volume 20, issue 4, pages 1073-1097, December, DOI: j.1530-9134.2011.00309.x.
• Ferdinand Rauch, 2011, "Advertising Expenditure and Consumer Prices," CEP Discussion Papers, Centre for Economic Performance, LSE, number dp1073, Aug.
• Swati Dhingra, 2011, "Trading Away Wide Brands for Cheap Brands," CEP Discussion Papers, Centre for Economic Performance, LSE, number dp1103, Dec.
• Stefan Buehler & Daniel Halbheer, 2011, "Persuading Consumers with Social Attitudes," CESifo Working Paper Series, CESifo, number 3470.
• Winand Emons & Claude Denys Fluet, 2011, "Non-comparative versus Comparative Advertising of Quality," CIRANO Working Papers, CIRANO, number 2011s-75, Dec.
• Andrea Galeotti & Andrea Mattozzi, 2011, "Personal Influence: Social Context and Political Competition," Levine's Bibliography, UCLA Department of Economics, number 786969000000001694, Feb.
• Alicia Barroso & Gerard Llobet, 2011, "Advertising and Consumer Awareness of New, Differentiated Products," Working Papers, CEMFI, number wp2011_1104, Oct.
• José Roberto Concha Velásquez & Andrea Bersh Arias & Diana Marcela García Tamayo, 2011, "Caso De Estudio: Índice Elcano: Oportunidades Y Riesgos Estratégicos Para La Economía Colombiana," Estudios Gerenciales, Universidad Icesi.
• Merlin Patricia Grueso Hinestroza & Jorge Hernán Gómez Cardona & Leonardo Garay Quintero, 2011, "Redes Empresariales E Innovación: El Caso De Una Red Del Sector Cosmético En Bogotá (Colombia)," Estudios Gerenciales, Universidad Icesi.
• Jaime Baby Moreno & Juan Gonzalo Londo�o Jaramillo & Lux Stella Cabrera Viveros & Hern�n Lozano, 2011, "Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos," Revista Ad-Minister, Universidad EAFIT.
• Elzinga, Kenneth G., 2011, "The U.S. Beer Industry: Concentration, Fragmentation, and a Nexus with Wine," Journal of Wine Economics, Cambridge University Press, volume 6, issue 2, pages 217-230, October.
• Nikola Ziehe & Raina Stoll, 2011, "The Effect of Customer Loyalty Programs on the Shopping Behavior in Retail : Loyalty Programs versus Loyalty Cards in the German Food Retail
  [Die Wirkung von Kundenbindungsmaßnahmen auf das Einkaufsverhalten im Einzelhandel : Treueprogramme versus," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 17, Feb.
• Marco A. Haan & José L. Moraga‐González, 2011, "Advertising for Attention in a Consumer Search Model," Economic Journal, Royal Economic Society, volume 121, issue 552, pages 552-579, May.
• Ben Elhadj-Ben Brahim, Nada & Lahmandi-Ayed, Rim & Laussel, Didier, 2011, "Is targeted advertising always beneficial?," International Journal of Industrial Organization, Elsevier, volume 29, issue 6, pages 678-689, DOI: 10.1016/j.ijindorg.2011.03.002.
• Hansen, Jochim & Wänke, Michaela, 2011, "The abstractness of luxury," Journal of Economic Psychology, Elsevier, volume 32, issue 5, pages 789-796, DOI: 10.1016/j.joep.2011.05.005.
• Rauch, Ferdinand, 2011, "Advertising expenditure and consumer prices," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 121734, Aug.
• Dhingra, Swati, 2011, "Trading away wide brands for cheap brands," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 121770, Dec.
• Mădălina MORARU (BUGA), 2011, "Global and Local Features in Romanian Commercials broadcast at Christmas Time," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2, pages 67-77.
• Angy Geerts & Nathalie Veg-Sala, 2011, "Evidence On Internet Communication Management Strategies For Luxury Brands," Post-Print, HAL, number hal-01532821.
• Philippe Mouillot, 2011, "Increasing the Subconscious Role of Memory: The EKB Model Revisited," Post-Print, HAL, number hal-04035745.
• Sjöblom (red.), Gustav & Axelsson (red.), Ann-Sofie & Broberg (red.), Oskar, 2011, "Internet, IT-boomen och reklambranschen under andra hälften av nittiotalet - Transkript av ett vittnesseminarium på ABF-huset i Stockholm den 17 februari 2010," Göteborg Papers in Economic History, University of Gothenburg, Unit for Economic History, number 14, Sep.
• Brekke, Kjellr Arne & Nilsen , Tore, 2011, "The Market for Fake Observations," Memorandum, Oslo University, Department of Economics, number 25/2011, Nov.
• Stanton, John L., 2011, "Advertising To The Older Consumer Becomes More Important," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 2, pages 5-15, June.
• VALCEANU, Gabriela, 2011, "Corporate Social Initiatives, Another Face For Companies," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 3, pages 39-49, September.
• BUDACIA, Andreea, 2011, "Conceptual Aspects Regarding The Specifics Of Marketing Strategies In The Audiovisual Field," Holistic Marketing Management Journal, Holistic Marketing Management, volume 1, issue 4, pages 15-24, December.
• De Smet, Dries & Vanormelingen, Stijn, 2011, "Advertiser Pressure on Newspaper Journalists: A Survey," Working Papers, Hogeschool-Universiteit Brussel, Faculteit Economie en Management, number 2011/37, Dec.
• Annette Singleton Jackson, 2011, "Advertising To Adolescents: An Examination Of Skepticism," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 3, pages 85-91.
• Angy Geerts & Nathalie Veg-Sala, 2011, "Evidence On Internet Communication Management Strategies For Luxury Brands," Global Journal of Business Research, The Institute for Business and Finance Research, volume 5, issue 5, pages 81-94.
• Aygul Isayeva, 2011, "The role of the advertising agency: Standardization/Adaptation," IBSU Scientific Journal, International Black Sea University, volume 5, issue 2, pages 5-12.
• Pinaki Dasgupta, 2011, "Implications of Revenue Model for Social Networking Sites and Beyond," Working Papers, Indian Institute of Foreign Trade, number 1108, Sep.
• Haina Ding & Alexander Molchanov & Philip Stork, 2011, "The value of celebrity endorsements: A stock market perspective," Marketing Letters, Springer, volume 22, issue 2, pages 147-163, June, DOI: 10.1007/s11002-010-9117-y.
• Bart Bronnenberg & Sanjay Dhar & Jean-Pierre Dubé, 2011, "Endogenous sunk costs and the geographic differences in the market structures of CPG categories," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 1, pages 1-23, March, DOI: 10.1007/s11129-010-9091-y.
• Peter Zubcsek & Miklos Sarvary, 2011, "Advertising to a social network," Quantitative Marketing and Economics (QME), Springer, volume 9, issue 1, pages 71-107, March, DOI: 10.1007/s11129-010-9093-9.
• Keisuke Hattori & Keisaku Higashida, 2011, "Misleading Advertising in Duopoly," Discussion Paper Series, School of Economics, Kwansei Gakuin University, number 69, Mar, revised Mar 2011.
• Keisuke Hattori & Keisaku Higashida, 2011, "Misleading Advertising and Minimum Quality Standards," Discussion Paper Series, School of Economics, Kwansei Gakuin University, number 74, Aug, revised Aug 2011.
• Ernest Cyril de Run & Teh Chin Yee & Muhammad Khalique, 2011, "It’s Not Just a Brand Name: the Impact of Language on Consumer Attitude and Behavior," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), volume 4, pages 104-115, December.
• Winand Emons & Claude Fluet, 2011, "Non-Comparative versus Comparative Advertising of Quality," Cahiers de recherche, CIRPEE, number 1139.
• Stefan Buehler & Daniel Halbheer, 2011, "Selling when Brand Image Matters," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, volume 167, issue 1, pages 102-118, March.
• Terry Najja Kakeeto-Aelen & Jan C. van Dalen & H. Jaap van den Herik & Bartel A. Van de Walle, 2011, "Relationship Marketing: The Mediating Role of Customer Experiences," Working Papers, Maastricht School of Management, number 2011/28, Nov.
• Matthew Gentzkow & Emir Kamenica, 2011, "Competition in Persuasion," NBER Working Papers, National Bureau of Economic Research, Inc, number 17436, Sep.
• Catherine Tucker, 2011, "Virality, Network Effects and Advertising Effectiveness," Working Papers, NET Institute, number 11-06, Oct.
• Gurau Cãlin, 2011, "Wireless Advertising: A Study Of Mobile Phone Users," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 741-747, July.
• Wirawan Dony Dahana & Nozomi Nakajima, 2011, "Inferring Consideration Set from Scanner Data," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 11-25, Aug.
• Wirawan Dony Dahana & Nozomi Nakajima, 2011, "Inferring Evoked and Consideration Set from Scanner Data," Discussion Papers in Economics and Business, Osaka University, Graduate School of Economics, number 11-34, Dec.
• Avi Goldfarb & Catherine Tucker, 2011, "Substitution Between Offline And Online Advertising Markets," Journal of Competition Law and Economics, Oxford University Press, volume 7, issue 1, pages 37-44.
• Susan Athey & Glenn Ellison, 2011, "Position Auctions with Consumer Search," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 126, issue 3, pages 1213-1270.
• Kfir Eliaz & Ran Spiegler, 2011, "Consideration Sets and Competitive Marketing," The Review of Economic Studies, Review of Economic Studies Ltd, volume 78, issue 1, pages 235-262.
• Parpandel Denisa Elena & Gãnescu Cristina & Pepenel Madeleine, 2011, "Orange Brand Image on the Romanian Mobile Telephony and its Effect on Company’s Performance in Crisis Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1596-1600, May.
• Purice Suzana & ªerban Monica, 2011, "The Persuasive Communication in Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1785-1790, May.
• Stoica Ana-Maria, 2011, "Communication Potential of Fidelity Cards," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 2016-2018, May.
• Dindire Laura & Munteanu Andreea, 2011, "Descriptive Study of the Promotional Communication Systems Successfully Applied in Banking Institutions," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 601-604, May.
• Dindire Laura & Munteanu Andreea, 2011, "Global Trends in Advertising Campaigns – Integration of Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 605-609, May.
• Ichim Cosmin & Dumea Andrei-Cosmin, 2011, "Keep It Formative, Stupid! Brand-Related Model," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 604-608, May.
• María Sicilia & Manuela López, 2011, "How e-wom contributes to new product adoption. Testing competitive communication strategies," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1102, May.
• Kornélia Lazányi, 2011, "Burnout of students at Óbuda University," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Árpád Papp-Váry PhD, 2011, "Renaming as a tool of city-branding," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Zoltán Török, 2011, "There is Life in Junk too," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• András Keszthelyi, 2011, "Password strength and memorability," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Richard Galli, 2011, "Possibilities for data management and online business at Small and Midsized Businesses," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Richard Szabó, 2011, "Stock Exchanges - situations and future,specialized on the Budapest Stock Exchange Trading System Future," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Tünde Veres, 2011, "Accounting Aspects of Pricing and Transfer Pricing Decisions," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Árpád Papp-Váry PhD, 2011, "The rise of product placement in Hungary," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Éva Gulyás, 2011, "Not all that glitters is gold - not all that foreign currency what it seems?," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Kíra Martin, 2011, "Not all that glitters is gold - not all that foreign currency what it seems?," Proceedings of FIKUSZ '11, Óbuda University, Keleti Faculty of Business and Management, in: Pál Michelberger, "Proceedings of FIKUSZ '11".
• Rhodes, Andrew, 2011, "Multiproduct pricing and the Diamond Paradox," MPRA Paper, University Library of Munich, Germany, number 32511, Jul.
• Wang, Chengsi, 2011, "Informative Advertising, Consumer Search and Transparency Policy," MPRA Paper, University Library of Munich, Germany, number 34977, Oct.
• Ben Youssef, Slim & Dridi, Dhouha, 2011, "National advertising and cooperation in a manufacturer-two-retailers channel," MPRA Paper, University Library of Munich, Germany, number 35016, Nov.
• Estrada, Fernando, 2011, "Financial crises, asymmetric information and argumentation," MPRA Paper, University Library of Munich, Germany, number 35080.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011, "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper, University Library of Munich, Germany, number 54349, Jan, revised 31 Jan 2011.
• Erkan Ozdemir & Serkan Kilic, 2011, "Young Consumers’ Perspectives of Website Visualization: A Gender Perspective," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 2, issue 2, pages 1-41.
• Imran Mir, 2011, "Consumer Attitude towards M-Advertising Acceptance: A Cross-Sectional Study," Journal of Internet Banking and Commerce, Nahum Goldmann, volume 16, issue 1, pages 01-22.
• Silvia-Ştefania MIHALACHE, 2011, "Csr – A Marketing Tool?," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 2, issue 1, pages 159-164.
• Ruxandra-Irina POPESCU & Razvan-Andrei CORBO?, 2011, "The Role Of Libraries In The Improvement Of Urban Competitiveness. The Contribution Of The Carol I Central University Library To The Development Of Bucharest," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, volume 2011, issue 17, pages 82-95, December.
• Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2011, "The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 12, issue 2, pages 332-349, May.
• Mohd Irfan, 2011, "The role of executives in hostile takeover attempts," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, volume 6, issue 1, pages 29-40, May, DOI: 10.1007/s11403-010-0074-6.
• Zakaria Babutsidze, 2011, "Returns to product promotion when consumers are learning how to consume," Journal of Evolutionary Economics, Springer, volume 21, issue 5, pages 783-801, December, DOI: 10.1007/s00191-010-0214-0.
• Cesaltina Pacheco Pires & Margarida Catalão-Lopes, 2011, "Signaling advertising by multiproduct firms," International Journal of Game Theory, Springer;Game Theory Society, volume 40, issue 2, pages 403-425, May, DOI: 10.1007/s00182-011-0279-5.
• Lola Esteban & José Hernández, 2011, "Specialized advertising and price competition in vertically differentiated markets," SERIEs: Journal of the Spanish Economic Association, Springer;Spanish Economic Association, volume 2, issue 2, pages 255-282, June, DOI: 10.1007/s13209-010-0033-4.
• Nick Vikander, 2011, "Targeted Advertising and Social Status," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 11-016/1, Jan.
• Simonetta Pattuglia, 2011, "Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500," DSI Essays Series, DSI - Dipartimento di Studi sull'Impresa, volume 18.
• Bühler, Stefan & Halbheer, Daniel, 2011, "Persuading Consumers With Social Attitudes," Economics Working Paper Series, University of St. Gallen, School of Economics and Political Science, number 1117, Apr.
• Sapi, Geza & Suleymanova, Irina, 2011, "Technology licensing by advertising supported media platforms: An application to internet search engines," DICE Discussion Papers, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), number 23.
• Herold, Jörg & Polzin, Kerstin, 2011, "Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration, number 2011,1.
• Herold, Jörg & Ahrens, Bernd, 2011, "Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration, number 2011,5.
• Emons, Winand & Fluet, Claude, 2011, "Non-comparative versus Comparative Advertising as a Quality Signal," VfS Annual Conference 2011 (Frankfurt, Main): The Order of the World Economy - Lessons from the Crisis, Verein für Socialpolitik / German Economic Association, number 48713.

2010

• Hal R. Varian, 2010, "Computer Mediated Transactions," American Economic Review, American Economic Association, volume 100, issue 2, pages 1-10, May, DOI: 10.1257/aer.100.2.1.
• Benjamin Edelman & Michael Schwarz, 2010, "Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions," American Economic Review, American Economic Association, volume 100, issue 2, pages 597-602, May, DOI: 10.1257/aer.100.2.597.
• Jonathan Levin & Paul Milgrom, 2010, "Online Advertising: Heterogeneity and Conflation in Market Design," American Economic Review, American Economic Association, volume 100, issue 2, pages 603-607, May, DOI: 10.1257/aer.100.2.603.
• Susan Athey & Joshua S. Gans, 2010, "The Impact of Targeting Technology on Advertising Markets and Media Competition," American Economic Review, American Economic Association, volume 100, issue 2, pages 608-613, May, DOI: 10.1257/aer.100.2.608.
• Guy David & Sara Markowitz & Seth Richards-Shubik, 2010, "The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation," American Economic Journal: Economic Policy, American Economic Association, volume 2, issue 4, pages 1-25, November.
• Bettina Becker & Silke Uebelmesser, 2010, "Health Insurance Competition in Germany - the Role of Advertising," Schmollers Jahrbuch : Journal of Applied Social Science Studies / Zeitschrift für Wirtschafts- und Sozialwissenschaften, Duncker & Humblot, Berlin, volume 130, issue 2, pages 169-194, DOI: 10.3790/schm.130.2.169.
• Garcia-Jimenez, Carlos I. & Mishra, Ashok K., , "Determinants of Meats Purchase Behavior by Ethnic Groups," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado, Agricultural and Applied Economics Association, number 61073, DOI: 10.22004/ag.econ.61073.
• Rickard, Bradley J. & Liaukonyte, Jura & Kaiser, Harry M. & Richards, Timothy J., 2010, "Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics," Working Papers, Cornell University, Department of Applied Economics and Management, number 126965, DOI: 10.22004/ag.econ.126965.
• Hamilton, Stephen F. & Richards, Timothy J. & Stiegert, Kyle W., 2010, "How Does Advertising Affect Market Performance? The Case of Generic Advertising," Working Papers, University of Wisconsin-Madison, Department of Agricultural and Applied Economics, Food System Research Group, number 201440, Jan, DOI: 10.22004/ag.econ.201440.
• Phd. Student . Ioana Radu & Phd. Student. Mihaela Funaru, 2010, "Promoting Private Equity Funds," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Silvia-Mihaela Pavel Ph. D Student, 2010, "Advertising Communication During Crisis," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D & Silvia-Mihaela Pavel Ph.D Student, 2010, "How To Manage A Public Relations Crisis," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-12, May.
• Olimpia Oancea Ph.D Student & Victoria-Mihaela Brînzea Ph.D Student, 2010, "Marketing Communications As A Strategic Function Of Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 38, pages 1-6, May.
• Raluca COMIATI & Ioan PLAIAS, 2010, "The Impact Of Endorsers’ Characteristics On Consumers’ Reaction To The Ads," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 37-48, May.
• Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2010, "The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 273-286, November.
• Maria Alina JURCA, 2010, "The Forms Of Unconventional Advertising – A Theoretical Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 323-333, November.
• Vlad ROSCA, 2010, "Celebrity Endorsement In Advertising," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 365-372, November.
• Iacob Cătoiu & Daniel Adrian Gârdan, 2010, "Romanian Consumer Perception Towards Mobile Marketing Campaigns," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 12, pages 1-25.
• Umit Alnıacık & Cengiz Yilmaz & Esra Alnıacık, 2010, "Environmental Claims And Advertisement Effectiveness: An Experimental Study On Print Advertisements," Anadolu University Journal of Social Sciences, Anadolu University, volume 10, issue 1, pages 85-106, January.
• Cosmin Ichim, 2010, "The Great Depression and the current crisis: brand-related attitudes," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Béguery, M., 2010, "Le dispositif de traitement des situations de surendettement des particuliers : les principaux effets de la loi Lagarde," Bulletin de la Banque de France, Banque de France, issue 182, pages 59-66.
• Sellier, C., 2010, "La loi sur le crédit à la consommation : la protection de la clientèle au coeur de la prévention et du contrôle bancaire et assurantiel," Bulletin de la Banque de France, Banque de France, issue 182, pages 67-70.
• Graziela Fortunato & Walter Ness & Arilton Teixeira & Paulo Cesar Motta, 2010, "Advertising Expenditures Interaction with Business Cycles and Firm Value: An Empirical Analysis with US Companies," Brazilian Review of Finance, Brazilian Society of Finance, volume 8, issue 3, pages 283-306.
• Emin M. Dinlersoz & Mehmet Yorukoglu, 2010, "Information and Industry Dynamics," Working Papers, Center for Economic Studies, U.S. Census Bureau, number 10-16, Aug, revised Sep 2012.
• José Luis Saavedra Torres, 2010, "Caso De Estudio: Re-Lanzamiento Del Toyota Corolla," Estudios Gerenciales, Universidad Icesi.
• Gladys Yaneth Marino Becerra & Inelia Medina Sandoval, 2010, "La administracion financiera: una utopia en las microempresas," Revista Criterio Libre, Universidad Libre - Sede Principal.
• Danielle Tomta & Cesaire Chiatchoua, 2010, "Cadenas productivas y productividad de las Mipymes," Revista Criterio Libre, Universidad Libre - Sede Principal.
• Emperatriz Londono Aldana & Yurainy Villero Fortich & Arlyn Cervantes Alonso & Katiana Pérez González, 2010, "Asepsia En Los Supermercados De La Ciudad De Cartagena," Revista Jornadas de Investigación, Universidad de Cartagena.
• Emperatríz Londono Aldana & Julio José Serpa & Migdonia Duncan Ortega & Stephanie Ochoa, 2010, "Estética Y Ambientación De Los Supermercados De La Ciudad De Cartagena," Revista Jornadas de Investigación, Universidad de Cartagena.
• Federico García Barrientos, 2010, "Cinismo y publicidad," Ensayos de Economía, Universidad Nacional de Colombia Sede Medellín, number 8756, May.
• Gloria Stella Salazar Marín & Javier Pantoja, 2010, "Los precios forward sobre electricidad. ¿Determinados racionalmente por los agentes del mercado colombiano?," Revista Ad-Minister, Universidad EAFIT.
• Anderson, Simon & Gans, Joshua, 2010, "Platform Siphoning: Ad-Avoidance and Media Content," CEPR Discussion Papers, Centre for Economic Policy Research, number 7729, Mar.
• Peitz, Martin & Karle, Heiko, 2010, "Pricing and Information Disclosure in Markets with Loss-Averse Consumers," CEPR Discussion Papers, Centre for Economic Policy Research, number 7785, Apr.
• Siotis, Georges & de Frutos, Maria-Angeles & Ornaghi, Carmine, 2010, "Competition in the Pharmaceutical Industry: How do Quality Differences Shape Advertising Strategies?," CEPR Discussion Papers, Centre for Economic Policy Research, number 8076, Oct.
• Lanette, Hervé & Steichen, Daniel, 2010, "The Dynamics of Advertising and Contract Choice on the Champagne Wine Market," Journal of Wine Economics, Cambridge University Press, volume 5, issue 2, pages 310-326, April.
• Camelia Pavel, 2010, "The role of mass media in modern democracy," The Annals of Dimitrie Cantemir Christian University. Economy, Commerce and Tourism Series, Faculty of Management in Tourism and Commerce Bucharest, "Dimitrie Cantemir" Christian University, Bucharest, Romania, volume 2, issue 1, pages 106-112, June.
• Vadim Dumitrascu & Roxana Arabela Dumitrascu, 2010, "Identity, image and corporate reputation," The Annals of Dimitrie Cantemir Christian University. Economy, Commerce and Tourism Series, Faculty of Management in Tourism and Commerce Bucharest, "Dimitrie Cantemir" Christian University, Bucharest, Romania, volume 2, issue 1, pages 113-118, June.
• Korenok, Oleg & Hoffer, George E. & Millner, Edward L., 2010, "Non-price determinants of automotive demand: Restyling matters most," Journal of Business Research, Elsevier, volume 63, issue 12, pages 1282-1289, December.
• Bykadorov Igor, 2010, "Product Diversity in a Vertical Distribution Channel under Monopolistic Competition," EERC Working Paper Series, EERC Research Network, Russia and CIS, number 10/03e, Nov.
• Ruiz Mafé, Carla & Sanz Blas, Silvia & Tavera, Juan Fernando, 2010, "Análisis de los factores determinantes del uso de mensajes SMS para participar en programas de televisión," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Haase, Fee-Alexandra, 2010, "Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies," Entelequia. Revista Interdisciplinar, Entelequia y Servicios Académicos Intercontinentales SL, issue 11, pages 75-92, Spring.
• Joeri Clochet & Sam Cosaert & Laurens Cherchye & Bram De Rock, 2010, "Store Environment and Advertising. Investigating Two Manipulative Forces from the Supermarket," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, volume 0, issue 1, pages 90-106.
• Stamatis POULAKIDAKOS & Anastasia VENETI, 2010, "The Rhetoric of Greek Political Advertisements," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 27-38.
• Mădălina MORARU (BUGA), 2010, "Advertising and Post-Decembrist Popular Culture in Romania," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 54-62.
• Mireille Chiroleu-Assouline, 2010, "Green Leader or Green Liar? Differentiation and the role of NGOs," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers), HAL, number halshs-00544715, Dec.
• Mireille Chiroleu-Assouline, 2010, "Green Leader or Green Liar? Differentiation and the role of NGOs," Post-Print, HAL, number halshs-00544715, Dec.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010, "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," HUI Working Papers, HUI Research, number 36, Feb.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010, "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," Ratio Working Papers, The Ratio Institute, number 152, May.
• Susan Baxter, 2010, "Evidence On The Marketing Approaches Targeting Gay And Lesbian Consumers," Global Journal of Business Research, The Institute for Business and Finance Research, volume 4, issue 2, pages 125-139.
• Chan-Chien Chiu & Wei-Chiang Chen & Hsing-Yun Chang, 2010, "Measuring Service Quality And Customer Satisfaction: An Empirical Study In The Senior-Care Organizations In Rural Areas Of Central Taiwan," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 3, issue 2, pages 65-74.
• Francis Petit, 2010, "What Executives Can Learn from U2: An Exploratory Study," Review of Business and Finance Studies, The Institute for Business and Finance Research, volume 1, issue 1, pages 37-43.
• Francisco Martínez-Sánchez & Miguel González-Maestre, 2010, "The role of program quality and publicly-owned platforms in the free to air broadcasting industry," Working Papers. Serie AD, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2010-19, May.
• Elena Pardo & Inés Küster Boluda & Torpong Suemanotham, 2010, "Product placement in video games as a marketing strategy: an attempt to analysis in Disney company," Working Papers. Serie EC, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2010-04, May.
• Inés Küster Boluda & Natalia Vila López & Vicente Castillo, 2010, "Efectos de los videojuegos en las marcas emplazadas: la transmisión de imagen a través de las emociones," Working Papers. Serie EC, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2010-05, May.
• Andrew Ching & Masakazu Ishihara, 2010, "The effects of detailing on prescribing decisions under quality uncertainty," Quantitative Marketing and Economics (QME), Springer, volume 8, issue 2, pages 123-165, June, DOI: 10.1007/s11129-010-9082-z.
• Bettina Becker & Silke Uebelmesser, 2010, "Health Insurance Competition in Germany - The Role of Advertising," Discussion Paper Series, Department of Economics, Loughborough University, number 2010_05, Mar, revised Mar 2010.
• Lecturer Ph.D. Florentina POPAU, 2010, "Implicatiile Crizei Economico-Financiare asupra Publicitatii - Implications of the Economical Crisis on Advertising (Romanian version)," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, volume 1, issue 5, pages 160-171, Decembrie.
• Stevan Vasiljev & Darko Pantelic, 2010, "Pharmaceutical Market(ing): Theory and Reality," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, volume 6, issue 02, pages 85-91.
• Mireille Chiroleu-Assouline, 2010, "Green Leader or Green Liar? Differentiation and the role of NGOs," Documents de travail du Centre d'Economie de la Sorbonne, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne, number 10097, Dec.
• Catherine Tucker, 2010, "Social Networks, Personalized Advertising, and Privacy Controls," Working Papers, NET Institute, number 10-07, Sep.
• Armelini, Guillermo & Villanueva, Julian, 2010, "Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?," Foundations and Trends(R) in Marketing, now publishers, volume 5, issue 1, pages 1-53, September, DOI: 10.1561/1700000025.
• Gherman Cristina, 2010, "New Trends In The Advertising Policy Of Romanian And Ue Companies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 716-720, July.
• Gurau Calin, 2010, "Advergames: Characteristics, Limitations And Potential," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 726-730, July.
• Mane Medic & Mario Banozic & Mladen Pancic, 2010, "Branding Impact On The Economic Development Of Cities And Counties - Example Branding City Of Ilok," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 152-161.
• Nikola Rovis, 2010, "Prioritized Actions For Marketing Improvement: A Tool For Small Business Marketing Programmes," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 244-254.
• Comiati Raluca & Plaias Ioan, 2010, "The Impact Of Consumers Attitude Toward Advertising On Product Attitude," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 727-738.
• Duro Horvat & Natasa Trojak, 2010, "MARKETING IN CONTEMPORARY ENVIRONMENT - TRADITIONAL Vs. VALUE-ADDED MARKETING," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 6, pages 95-110.
• Marianne Bertrand & Dean Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2010, "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, volume 125, issue 1, pages 263-306.
• Dinu Cristina & Iatagan Mariana & Natalia Manea, 2010, "Mobile Marketing - Trends On The Romanian Advertising Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 973-978, May.
• Iordache Maria Carmen & Ciochina Iuliana, 2010, "Planning Marketing Activity during Periods of Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 395-400, October.
• Pavel Camelia, 2010, "Effects of Financial and Economical Crisis in Romanian Media and Advertising Industries," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 610-615, October.
• Jelena Koncar & Goran Vukmirovic & Zita Petrovic Katai, 2010, "Private label development in the Republic of Serbia," Business and Economic Horizons (BEH), Prague Development Center, volume 3, issue 3, pages 105-110, October.
• Besana, Angela, 2010, "Internet Marketing in Cultural Industries: from movie to arts," MPRA Paper, University Library of Munich, Germany, number 19825, Jan.
• Berman, Ron & Katona, Zsolt, 2010, "The Role of Search Engine Optimization in Search Rankings," MPRA Paper, University Library of Munich, Germany, number 20129, Jan.
• Ukaj, Fatos, 2010, "Marketing Concept as a Tool for Development of Tourism in Kosovo," MPRA Paper, University Library of Munich, Germany, number 21720, Mar.
• Anderson, Simon & Ciliberto, Federico & Liaukonyte, Jura, 2010, "Getting into Your Head(Ache): The Information Content of Advertising in the Over-the-Counter Analgesics Industry," MPRA Paper, University Library of Munich, Germany, number 24916, Aug.
• Zhang, Tianle, 2010, "Advance-Purchase Programs: When to Introduce and What to Inform Consumers," MPRA Paper, University Library of Munich, Germany, number 25606, Oct.
• Gomis-Porqueras, Pedro & Julien, Benoit & Wang, Chengsi, 2010, "Pricing, Advertising, and Market Structure with Frictions," MPRA Paper, University Library of Munich, Germany, number 25942, Oct.