Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2007

• Nolan Miller & Amit Pazgal, 2007, "Advertising budgets in competitive environments," Quantitative Marketing and Economics (QME), Springer, volume 5, issue 2, pages 131-161, June, DOI: 10.1007/s11129-006-9018-9.
• Elena Panova, 2007, "Congruence Among Voters and Contributions to Political Campaigns," Cahiers de recherche, CIRPEE, number 0722.
• Matteo FINI & Patrizio GREGORI, 2007, "Strategie di marketing e metodi quantitativi di valutazione economica del marchio," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-038, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-039, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di rilevazione dell?impatto della comunicazione nelle strategie di marketing," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-040, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Strategie di marketing e metodi quantitativi di valutazione economica del marchio," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-38, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-39, Oct.
• Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-40, Oct.
• Avi Goldfarb & Catherine Tucker, 2007, "Search Engine Advertising: Pricing Ads to Context," Working Papers, NET Institute, number 07-23, Sep, revised Sep 2007.
• Anindya Ghose & Sha Yang, 2007, "An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets," Working Papers, NET Institute, number 07-35, Sep, revised Sep 2007.
• Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis, 2007, "Deriving the Pricing Power of Product Features by Mining Consumer Reviews," Working Papers, NET Institute, number 07-36, Sep.
• Ching, Andrew & Ishihara, Masakazu, 2007, "The Effects of Detailing on Prescribing Decisions under Two-Sided Learning," MPRA Paper, University Library of Munich, Germany, number 4935, Sep.
• Luca Lambertini & Arsen Palestini, 2007, "Dynamic Advertising with Spillovers: Cartel vs Competitive Fringe," Working Paper series, Rimini Centre for Economic Analysis, number 48_07, Jul.
• Adam Arvidsson, 2007, "The logic of the brand," European Journal of Economic and Social Systems, Lavoisier, volume 20, issue 1, pages 99-115.
• Shahin Shojai & Julian Badcock & Alex De Fursac Gash, 2007, "Applied Financial Marketing - Myth Versus Reality," Journal of Financial Transformation, Capco Institute, volume 21, pages 55-66.
• Giovanni Immordino, 2007, "Advertising and Cost Reduction," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 177, May.
• Musa Ayar, 2007, "The Dynamics of Price and Advertising as Signals of Quality," University of Western Ontario, Economic Policy Research Institute Working Papers, University of Western Ontario, Economic Policy Research Institute, number 20074.
• Roberto Roson & Enrica de Cian & Elisa Lanzi, 2007, "The Impact of Temperature Change on Energy Demand a Dynamic Panel Analysis," Working Papers, Department of Economics, University of Venice "Ca' Foscari", number 2007_06.
• Roberto Roson, 2007, "Price Discrimination and Audience Composition in Advertising-Based Broadcasting," Working Papers, Department of Economics, University of Venice "Ca' Foscari", number 2007_07.
• Daniela Favaretto & Bruno Viscolani, 2007, "Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 155, Oct.
• Igor Bykadorov & Andrea Ellero & Stefania Funari & Elena Moretti, 2007, "A fractional optimal control problem for maximizing advertising efficiency," Working Papers, Department of Applied Mathematics, Università Ca' Foscari Venezia, number 158, Nov.
• Cowling, Keith & Poolsombat, Rattanasuda, 2007, "Advertising And Labour Supply : Why Do Americans Work Such Long Hours?," The Warwick Economics Research Paper Series (TWERPS), University of Warwick, Department of Economics, number 789.
• Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter, 2007, "Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen," Dresden Discussion Paper Series in Economics, Technische Universität Dresden, Faculty of Business and Economics, Department of Economics, number 04/07.

2006

• Simon P. Anderson & Régis Renault, 2006, "Advertising Content," American Economic Review, American Economic Association, volume 96, issue 1, pages 93-113, March.
• Justin P. Johnson & David P. Myatt, 2006, "On the Simple Economics of Advertising, Marketing, and Product Design," American Economic Review, American Economic Association, volume 96, issue 3, pages 756-784, June.
• Williams, Gary W. & Capps, Oral, Jr., 2006, "Measuring the Effectiveness of Checkoff Programs," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, volume 21, issue 2, pages 1-6, DOI: 10.22004/ag.econ.94412.
• Pieter Billiau & Pieter Vandenberghe, 2006, "What We, Belgian’S, Consider To Be Marketing," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 6, pages 54-58, April.
• Moisescu Ovidiu Ioan, 2006, "Marca – Definitie Si Semnificatii," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 6, pages 70-75, April.
• Sevgi Ayse Ozturk, 2006, "Theoretical Approaches to Services Advertising and the Differences in Practice: AContent Analysis of Services Advertising in Turkey," Anadolu University Journal of Social Sciences, Anadolu University, volume 6, issue 2, pages 101-120, December.
• Boyana Boyanova, 2006, "Specifics of the Communication Policy of the Banks in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 114-137.
• Jon P. Nelson, 2006, "Alcohol Advertising In Magazines: Do Beer, Wine, And Spirits Ads Target Youth?," Contemporary Economic Policy, Western Economic Association International, volume 24, issue 3, pages 357-369, July, DOI: 10.1093/cep/byj036.
• Natsuko Iwasaki & Carol Horton Tremblay & Victor J. Tremblay, 2006, "Advertising Restrictions And Cigarette Smoking: Evidence From Myopic And Rational Addiction Models," Contemporary Economic Policy, Western Economic Association International, volume 24, issue 3, pages 370-381, July, DOI: 10.1093/cep/byj024.
• Lola Esteban & José M. Hernández & José Luis Moraga‐González, 2006, "Customer Directed Advertising and Product Quality," Journal of Economics & Management Strategy, Wiley Blackwell, volume 15, issue 4, pages 943-968, December, DOI: 10.1111/j.1530-9134.2006.00123.x.
• Andrea Mantovani & Giordano Mion, 2006, "Advertising and endogenous exit in a differentiated duopoly," Recherches économiques de Louvain, De Boeck Université, volume 72, issue 1, pages 19-48.
• Eduardo Ruíz Tellez & Carmen Alarcon Romano, 2006, "Construyendo marcas. El futuro es de quienes construyen marcas de renombre," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, volume 1, issue 1, pages 43-45, December.
• ÖRS, Evren, 2006, "The Role of Advertising in Commercial Banking," CEPR Discussion Papers, Centre for Economic Policy Research, number 5461, Jan.
• Lambert, Brice, 2006, "Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach," ESSEC Working Papers, ESSEC Research Center, ESSEC Business School, number DR 06007, Sep.
• Brekke, Kurt R. & Kuhn, Michael, 2006, "Direct to consumer advertising in pharmaceutical markets," Journal of Health Economics, Elsevier, volume 25, issue 1, pages 102-130, January.
• Rajagopal, 2006, "Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2006-01-MKT, Aug.
• Rajagopal, 2006, "Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2006-02-MKT, Aug.
• Mantovani, Andrea & Mion, Giordano, 2006, "Advertising and endogenous exit in a differentiated duopoly," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 42665.
• Simon P. Anderson & Régis Renault, 2006, "comparative Advertising," Thema Working Papers, THEMA (Théorie Economique, Modélisation et Applications), CY Cergy-Paris University, ESSEC and CNRS, number 2006-18.
• Puntoni, S. & Schroeder, J.E. & Ritson, M., 2006, "Polysemy in Advertising," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2006-043-MKT, Aug.
• van Diepen, M. & Donkers, A.C.D. & Franses, Ph.H.B.F., 2006, "Dynamic and Competitive Effects of Direct Mailings," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2006-050-MKT, Sep.
• Marianne Bertrand & Dean Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2006, "What's psychology worth? A field experiment in the consumer credit market," Natural Field Experiments, The Field Experiments Website, number 00217.
• Brekke, Kjell Arne & Rege, Mari, 2006, "Advertising as a Distortion of Social Learning," Memorandum, Oslo University, Department of Economics, number 23/2006, Nov.
• Brekke, Kjell Arne & Rege, Mari, 2006, "Advertising as Distortion of Learning in Markets with Network Externalities," Memorandum, Oslo University, Department of Economics, number 24/2006, Nov.
• Shilpi Bihari & Barry Seldon, 2006, "The Effect of Government Advertising Policies on the Market Power of Cigarette Firms," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 28, issue 3, pages 201-229, May, DOI: 10.1007/s11151-006-0019-3.
• Wei Tan, 2006, "The Effects of Taxes and Advertising Restrictions on the Market Structure of the U.S. Cigarette Market," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 28, issue 3, pages 231-251, May, DOI: 10.1007/s11151-006-0015-7.
• Daniel Krähmer, 2006, "Advertising and Conspicuous Consumption," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, volume 162, issue 4, pages 661-682, December.
• Zeynep Hansen & Marc T. Law, 2006, "The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era," NBER Working Papers, National Bureau of Economic Research, Inc, number 11927, Jan.
• Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer, 2006, "Coarse Thinking and Persuasion," NBER Working Papers, National Bureau of Economic Research, Inc, number 12720, Dec.
• Anthony J. Dukes, 2006, "Media Concentration and Consumer Product Prices," Economic Inquiry, Western Economic Association International, volume 44, issue 1, pages 128-141, January.
• Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan, 2006, "Did the Euro Foster Online Price Competition? Evidence from an International Price Comparison Site," Economic Inquiry, Western Economic Association International, volume 44, issue 2, pages 265-279, April.
• Eliaz, Kfir & Spiegler, Ran, 2006, "Consideration Sets and Competitive Marketing," MPRA Paper, University Library of Munich, Germany, number 21434, Jun, revised 03 Sep 2009.
• Gomes, Orlando, 2006, "The dynamics of television advertising with boundedly rational consumers," MPRA Paper, University Library of Munich, Germany, number 2847, Sep.
• Joy, Joseph, 2006, "Understanding Advertising Adstock Transformations," MPRA Paper, University Library of Munich, Germany, number 7683, May.
• Situngkir, Hokky, 2006, "Advertising in Duopoly Market," MPRA Paper, University Library of Munich, Germany, number 885, Nov.
• Huberman, Bernardo & Wu, Fang, 2006, "Comparative Advante and Efficient Advertising in the Attention Economy," MPRA Paper, University Library of Munich, Germany, number 928, Nov.
• Petr Mariel & Cristina López & Karmele Fernández, 2006, "Sales-Advertising Relationship: An Application of Panel Data from the German Automobile Industry," Prague Economic Papers, Prague University of Economics and Business, volume 2006, issue 1, pages 29-43, DOI: 10.18267/j.pep.274.
• Witness Simbanegavi, 2006, "Informative Advertising: Competition or Cooperation?," ERSA Working Paper Series, Economic Research Southern Africa, number 033, Jan.
• Witness Simbanegavi, 2006, "Equilibrium Pricing When Only Some Goods Are Advertised," ERSA Working Paper Series, Economic Research Southern Africa, number 035, Sep.
• Maarten C.W. Janssen & Marielle C. Non, 2006, "Going where the Ad leads you: On High Advertised Prices and Search where to buy," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 06-075/1, Aug.
• Hakenes, Hendrik & Peitz, Martin, 2006, "Umbrella Branding and the Provision of Quality," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich, number 132, Jun.
• Giovanni Favero, 2006, "Benetton: identifying an image, imagining an identity," Working Papers, Department of Economics, University of Venice "Ca' Foscari", number 2006_06.

2005

• Bhuyan, Sanjib, 2005, "Impact Of Brand Advertising On Food Consumed Away From Home," 2005 Annual meeting, July 24-27, Providence, RI, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association), number 19127, DOI: 10.22004/ag.econ.19127.
• Rojas, Christian & Peterson, Everett, 2005, "Estimating Demand for Differentiated Products: The Case of Beer in the U.S," Research Reports, University of Connecticut, Food Marketing Policy Center, number 149023, Oct, DOI: 10.22004/ag.econ.149023.
• Bertrand, Marianne & Karlan, Dean S. & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2005, "What's Psychology Worth? A Field Experiment in the Consumer Credit Market," Center Discussion Papers, Yale University, Economic Growth Center, number 28441, DOI: 10.22004/ag.econ.28441.
• Gheorghe MEGHISAN, 2005, "Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 3, issue 1, pages 50-55, November.
• Ioana Chioveanu, 2005, "Advertising, Brand Loyalty and Pricing," UFAE and IAE Working Papers, Unitat de Fonaments de l'Anàlisi Econòmica (UAB) and Institut d'Anàlisi Econòmica (CSIC), number 639.05, Feb.
• Guenter Lang, 2005, "Werbemarkt Fernsehen: Zur Eignung der Spektralanalyse als Prognoseinstrument," Discussion Paper Series, Universitaet Augsburg, Institute for Economics, number 274, Mar.
• J. Vernon Henderson & Mohammad Arzaghi, 2005, "Networking Off Madison Avenue," Working Papers, Center for Economic Studies, U.S. Census Bureau, number 05-15, Oct.
• Mohammad Arzaghi, 2005, "Quality Sorting and Networking: Evidence from the Advertising Agency Industry," Working Papers, Center for Economic Studies, U.S. Census Bureau, number 05-16, Oct.
• ANDERSON, Simon P. & GABSZEWICZ, Jean J., 2005, "The media and advertising : a tale of two-sided markets," LIDAM Discussion Papers CORE, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE), number 2005088, Dec.
• Anderson, Simon & Renault, Régis, 2005, "Advertising Content," CEPR Discussion Papers, Centre for Economic Policy Research, number 5064, May.
• Pastine, Tuvana & Pastine, Ivan, 2005, "Coordination in Markets with Consumption Externalities: The Role of Advertising and Product Quality," CEPR Discussion Papers, Centre for Economic Policy Research, number 5152, Jul.
• Gabszewicz, Jean Jaskold & Anderson, Simon, 2005, "The Media and Advertising: A Tale of Two-Sided Markets," CEPR Discussion Papers, Centre for Economic Policy Research, number 5223, Sep.
• Henrik Cronqvist, 2005, "Advertising and Portfolio Choice," CeRP Working Papers, Center for Research on Pensions and Welfare Policies, Turin (Italy), number 44, Nov.
• Simon P., ANDERSON & Jean J., GABSZEWICZ, 2005, "The media and advertising : a table of two-sided markets," Discussion Papers (ECON - Département des Sciences Economiques), Université catholique de Louvain, Département des Sciences Economiques, number 2005060, Dec.
• LEE, Janghyuk & BRILEY, Donnel A., 2005, "Repeat exposure effects of internet advertising," HEC Research Papers Series, HEC Paris, number 809, Apr.
• Marianne Bertrand & Dean S. Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2005, "What's Psychology Worth? A Field Experiment in the Consumer Credit Market," Working Papers, Economic Growth Center, Yale University, number 918, Jul.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2005, "Financing of Media Firms: Does Competition Matter?," Memorandum, Oslo University, Department of Economics, number 01/2005, Apr.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2005, "Advertising on TV: Under- or Overprovision?," Memorandum, Oslo University, Department of Economics, number 15/2005, May.
• Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan, 2005, "Did the Euro Foster Online Price Competition? Evidence from an International Price Comparison Site," Working Papers, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy, number 2005-09.
• Ioana Chioveanu, 2005, "Advertising, Brand Loyalty And Pricing," Working Papers. Serie AD, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie), number 2005-32, Nov.
• Kyle Bagwell & Per Baltzer Overgaard, 2005, "Look How Little I’m Advertising!," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 2005-02, Sep.
• Anthony J. Dukes, 2005, "Media Concentration and Consumer Product Prices," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 2005-06, May.
• Hans Jarle Kind & Tore Nilssen & Lars Sørgard, 2005, "Financing of Media Firms: Does Competition Matter?," CIE Discussion Papers, University of Copenhagen. Department of Economics. Centre for Industrial Economics, number 2005-08, Jun.
• Marilena TUCCI, 2005, "La Market Basket Analysis nell'e-commerce," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2005-020, Jan.
• Marilena TUCCI, 2005, "La Market Basket Analysis nell'e-commerce," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2005-20, Jan.
• Denny Meyer & Rob J. Hyndman, 2005, "Rating Forecasts for Television Programs," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 1/05, Mar.
• Miguel A. Arranz, 2005, "Bootstrap inference on a nonlinear time series model of advertising effects," Computing in Economics and Finance 2005, Society for Computational Economics, number 319, Nov.
• Bernhard Baumgartner, 2005, "Einsatz von Mixture Conjoint-Modellen zur Messung der Werbewirkung," Schmalenbach Journal of Business Research, Springer, volume 57, issue 1, pages 53-78, February, DOI: 10.1007/BF03372761.
• Maarten C.W. Janssen & Mariëlle C. Non, 2005, "Advertising and Consumer Search in a Duopoly Model," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 05-022/1, Feb.
• Tuvana Pastine & Ivan Pastine, 2005, "Coordination in markets with consumption externalities : the role of advertising and product quality," Open Access publications, School of Economics, University College Dublin, number 10197/687, Jul.
• Oksana Loginova, 2005, "Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory," Working Papers, Department of Economics, University of Missouri, number 0510, Mar, revised 15 Dec 2006.
• Simon P. Anderson, 2005, "Regulation of Television advertising," Virginia Economics Online Papers, University of Virginia, Department of Economics, number 363, Aug.
• Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte, 2005, "The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal," HEW, University Library of Munich, Germany, number 0509009, Sep.
• Michelle Sovinsky Goeree, 2005, "Advertising in the US Personal Computer Industry," Industrial Organization, University Library of Munich, Germany, number 0503002, Mar.
• Il-Horn Hann & Kai-Lung Hui & Sang-Yong Tom Lee & Ivan P.L. Png, 2005, "Sales and Promotions: A More General Model," Industrial Organization, University Library of Munich, Germany, number 0508014, Aug.
• Edner Bataille & Benoit Julien, 2005, "Advertising, Pricing & Market Structure in Competitive Matching Markets," Industrial Organization, University Library of Munich, Germany, number 0511008, Nov.
• Häring, Julia, 2005, "The Virtual Location of E-Tailers: Evidence from a B2C E-Commerce Market," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 05-52.
• Christian Rojas & Everett B. Peterson, 2005, "Estimating Demand for Differentiated Products: The Case of Beer in the U.S," Food Marketing Policy Center Research Reports, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy, number 089, Oct.

2004

• Messer, Kent D. & Kaiser, Harry M. & Schulze, William D., 2004, "Status-Quo-Bias and Voluntary Contributions: Can Lab Experiments Parallel Real World Outcomes for Generic Advertising?," 2004 Annual meeting, August 1-4, Denver, CO, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association), number 20072, DOI: 10.22004/ag.econ.20072.
• Messer, Kent D. & Kaiser, Harry M. & Schulze, William D., 2004, "Status Quo Bias and Voluntary Contributions: Can Lab Experiments Parallel Real World Outcomes for Generic Advertising?," Research Bulletins, Cornell University, Department of Applied Economics and Management, number 122094, Feb, DOI: 10.22004/ag.econ.122094.
• Sorina GIRBOVEANU, 2004, "Comunicare Verbala Si Nonverbala," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 1, pages 75-82, November.
• Teodora ROMAN, 2004, "Relatia Formare-Competente-Performante In Management," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 1, pages 83-89, November.
• Guenter Lang, 2004, "Zykluskonforme Krise oder Strukturbruch? - Zeitreiheneigenschaften des deutschen Werbemarktes," Discussion Paper Series, Universitaet Augsburg, Institute for Economics, number 258, Feb.
• LEE, Janghyuk & KERBACHE, Laoucine, 2004, "Internet media planning : an optimization model," HEC Research Papers Series, HEC Paris, number 806, Dec.
• Franses, Ph.H.B.F. & Vriens, M., 2004, "Advertising effects on awareness, consideration and brand choice using tracking data," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2004-028-MKT, Apr.
• Hakenes, Hendrik & Peitz, Martin, 2004, "Umbrella branding and the provision of quality," Papers, Sonderforschungsbreich 504, number 04-51.
• Nataly Gantman & Yossi Spiegel, 2004, "Adware, Shareware, and Consumer Privacy," Working Papers, NET Institute, number 04-02, Oct, revised Oct 2004.
• David P. Myatt & Justin P. Johnson & Johnson Graduate School of Management & Cornell University, 2004, "On the Simple Economics of Advertising, Marketing, and Product Design," Economics Series Working Papers, University of Oxford, Department of Economics, number 185, Nov.
• Aaron Schiff & John Kennes, 2004, "Guided Search: The Value of a Reputation System," 2004 Meeting Papers, Society for Economic Dynamics, number 345.
• Hakenes, Hendrik & Peitz, Martin, 2004, "Umbrella Branding and the Provision of Quality," Sonderforschungsbereich 504 Publications, Sonderforschungsbereich 504, Universität Mannheim;Sonderforschungsbereich 504, University of Mannheim, number 04-51, Nov.

2003

• Teresa Cristina de Novaes Marques & Maria Teresa Ribeiro de Oliveira, 2003, "Inovação de produto ou saída para a crise? O lançamento da cerveja Brahma Chopp no verão de 1934," História Econômica & História de Empresas, ABPHE, volume 6, issue 1, pages 87-120, January-J.
• MANTOVANI, Andrea & MION, Giordano, 2003, "Advertising and endogenous exit in a differentiated duopoly," LIDAM Discussion Papers CORE, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE), number 2003023, Mar.
• Rosenkranz, Stephanie, 2003, "The Manufacturer's Suggested Retail Price," CEPR Discussion Papers, Centre for Economic Policy Research, number 3954, Jun.
• Kattuman, Paul & Michael R Baye & Rupert Gatti & John Morgan, 2003, "Outline Pricing and the Euro Changeover: Cross-Country Comparisons," Royal Economic Society Annual Conference 2003, Royal Economic Society, number 117, Jun.
• Konishi, Hideo & Sandfort, Michael T., 2003, "Anchor stores," Journal of Urban Economics, Elsevier, volume 53, issue 3, pages 413-435, May.
• Sznajd-Weron, K. & Weron, R., 2003, "How effective is advertising in duopoly markets?," Physica A: Statistical Mechanics and its Applications, Elsevier, volume 324, issue 1, pages 437-444, DOI: 10.1016/S0378-4371(02)01904-0.
• Timothy DeSchriver & Paul E. Jensen, 2003, "What's in a Name? Price Variation in Sport Facility Naming Rights," Eastern Economic Journal, Eastern Economic Association, volume 29, issue 3, pages 359-376, Summer.
• Brekke, Kurt R. & Kuhn, Michael, 2003, "Direct-to-Consumer Advertising in Pharmaceutical Markets," Working Papers in Economics, University of Bergen, Department of Economics, number 05/03, Mar.
• Trina Larsen Andras & Srini S. Srinivasan, 2003, "Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 2, issue 2, pages 167-176, August.
• Yara Merhi, 2003, "la publicité, la provocation, l’éthique (Advertising, provocation, ethics)," Working Papers, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation, number 60, Jan.
• John Kennes & Aaron Schiff, 2003, "The Value of a Reputation System," Industrial Organization, University Library of Munich, Germany, number 0301011, Jan.
• Tore Nilssen & Lars Sørgard, 2003, "TV Advertising, Program Quality, and Product-Market Oligopoly," Industrial Organization, University Library of Munich, Germany, number 0303012, Mar.
• Christian Jansen, 2003, "Convergence and the Potential Ban on Interactive Product Placement in Germany," Law and Economics, University Library of Munich, Germany, number 0302002, Feb.
• Paulo Maçãs & João Leitão & Carlos Osório, 2003, "O Efeito Da Publicidade Experimentável Na Fixação Do Preço Dos Bens Duráveis," Microeconomics, University Library of Munich, Germany, number 0303001, Mar.
• Katarzyna Sznajd-Weron & Rafal Weron, 2003, "How effective is advertising in duopoly markets?," Public Economics, University Library of Munich, Germany, number 0306005, Jun.

2002

• Richards, Timothy J. & Padilla, Luis, 2002, "Commodity R&D And Promotion," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, volume 34, issue 3, pages 1-15, December, DOI: 10.22004/ag.econ.15083.
• A. Mantovani & G. Mion, 2002, "Advertising and Endogenous Exit in a Differentiated Duopoly," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number 455.
• Strömberg, David, 2002, "Optimal Campaigning in Presidential Elections: The Probability of Being Florida," CEPR Discussion Papers, Centre for Economic Policy Research, number 3372, May.
• Prat, Andrea, 2002, "Campaign Spending with Office-Seeking Politicians, Rational Voters, and Multiple Lobbies," Journal of Economic Theory, Elsevier, volume 103, issue 1, pages 162-189, March.
• Loef, J. & Antonides, G. & van Raaij, W.F., 2002, "The Role of Schema Salience in Ad Processing and Evaluation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-15-MKT, Feb.
• Steenkamp, J-B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G., 2002, "Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-20-MKT, Mar.
• Loef, J. & Verlegh, P.W.J., 2002, "Cognitive and Affective Consequences of Two Types of Incongruent Advertising," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2002-42-MKT, Apr.
• Strömberg, David, 2002, "Optimal Campaigning in Presidential Elections: The Probability of Being Florida," Seminar Papers, Stockholm University, Institute for International Economic Studies, number 706, Mar.
• Andrea Prat, 2002, "Campaign Advertising and Voter Welfare," The Review of Economic Studies, Review of Economic Studies Ltd, volume 69, issue 4, pages 999-1017.
• Tomáš Kadlec, 2002, "Optimal timing of tv commercials: symmetrical model," Prague Economic Papers, Prague University of Economics and Business, volume 2002, issue 4, pages 356-369, DOI: 10.18267/j.pep.202.
• Bruno Viscolani, 2002, "New product introduction: determining optimal advertising policies," Computing in Economics and Finance 2002, Society for Computational Economics, number 193, Jul.
• Onderstal, A.M., 2002, "Socially Optimal Mechanisms," Discussion Paper, Tilburg University, Center for Economic Research, number 2002-34.
• Thomas Liebi, 2002, "Trusting Labels: A Matter of Numbers?," Diskussionsschriften, Universitaet Bern, Departement Volkswirtschaft, number dp0201, Feb.
• Simon P. Anderson & Régis Renault, 2002, "Advertising Content," Virginia Economics Online Papers, University of Virginia, Department of Economics, number 362, Dec.
• Hinner, Michael B. & Rülke, Tessa, 2002, "Intercultural communication in business ventures illustrated by two case studies," Freiberg Working Papers, TU Bergakademie Freiberg, Faculty of Economics and Business Administration, number 2002/03.

2001

• Hideo Konishi & Michael Sandfort, 2001, "Anchor Stores," Boston College Working Papers in Economics, Boston College Department of Economics, number 516, Oct, revised 14 Nov 2002.
• Patrice Flichy, 2001, "Genèse du discours sur la nouvelle économie aux États-Unis," Revue économique, Presses de Sciences-Po, volume 52, issue 7, pages 379-399.
• Carlos Osório & Paulo Maçãs & João Leitão, 2001, "O Efeito da Publicidade Experimentável na Fixação do Preço dos Bens Duráveis," Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers), Universidade da Beira Interior, Departamento de Gestão e Economia (Portugal), number 1/2001.
• Loef, J. & Antonides, G. & van Raaij, W.F., 2001, "The Effectiveness of Advertising Matching Purchase Motivation," ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam, number ERS-2001-65-MKT, Nov.
• Nilssen,T. & Sorgard,L., 2001, "The TV industry : advertising and programming," Memorandum, Oslo University, Department of Economics, number 18/2001.
• Nilssen,T. & Sorgard,L., 2001, "Who are the advertisers?," Memorandum, Oslo University, Department of Economics, number 19/2001.
• Lola Esteban & Jose M. Hernandez & Jose Luis Moraga-Gonzalez, 2001, "Customer Directed Advertising and Product Quality," Tinbergen Institute Discussion Papers, Tinbergen Institute, number 01-099/1, Oct.

2000

• Ivan Pastine & Tuvana Pastine, 2000, "Coordination in Markets with Consumption Externalities : The Role of Advertising and Product Quality," Working Papers, Department of Economics, Bilkent University, number 0003.
• Lilach Nachum & David Keeble, 2000, "Foreign and Indigenous Firms in the Media Cluster of Central London," Working Papers, Centre for Business Research, University of Cambridge, number wp154, Mar.
• Lilach Nachum, 2000, "World Market Shares of Advertising TNCs: Intangible Comparative Advantage?," Working Papers, Centre for Business Research, University of Cambridge, number wp169, Jun.
• Nilssen, Tore & Sørgard, Lars, 2000, "TV Advertising, Program Quality, and Product-Market Oligopoly," Competition Policy Center, Working Paper Series, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley, number qt2zp943hj, Apr.
• Daniel van Vuuren, 2011, "Flexible Retirement," CPB Discussion Paper, CPB Netherlands Bureau for Economic Policy Analysis, number 174, Mar.
• Jacco Hakfoort & Jürgen Weigand, 2000, "Commercial publishing - a quiet life? Market power and performance on the Dutch market for consumer magazines," CPB Research Memorandum, CPB Netherlands Bureau for Economic Policy Analysis, number 174, Dec.
• Nanopoulos, P. & Walliser, B., 2000, "Qui a gagne la Coupe du Monde 1998? Determinants et importance de l'association durable des sponsors a l'evenement," Papers, Groupe de recherche en économie financière et en gestion des entreprises, Universite Nancy 2, number 2000-8.
• Nilssen, T. & Sorgard, L., 2000, "TV Advertising, Programming Investments, and Product-Market Oligopoly," Papers, Norwegian School of Economics and Business Administration-, number 6/2000.
• Nilssen,T. & Sorgard,L., 2000, "Strategic informative advertising in a TV-advertising duopoly," Memorandum, Oslo University, Department of Economics, number 17/2000.
• Häckner, Jonas & Nyberg, Sten, 2000, "Price Competition, Advertising and Media Market Concentration," Research Papers in Economics, Stockholm University, Department of Economics, number 2000:3, Jan.
• Heijden, Hans van der, 2000, "E-Tam : a revision of the Technology Acceptance Model to explain website revisits," Serie Research Memoranda, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics, number 0029.
• Chanjin Chung & Harry M. Kaiser, 2000, "Determinants of temporal variations in generic advertising effectiveness," Agribusiness, John Wiley & Sons, Ltd., volume 16, issue 2, pages 197-214, DOI: 10.1002/(SICI)1520-6297(200021)16:2.

1999

• Joel Waldfogel & Jeffrey Milyo, 1999, "The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart," American Economic Review, American Economic Association, volume 89, issue 5, pages 1081-1096, December.
• Lilach Nachum, 1999, "The Impact of Home Countries on the Competitiveness of Advertising TNCs," Working Papers, Centre for Business Research, University of Cambridge, number wp149, Dec.
• Marcel Boyer & Michel Moreaux, 1999, "Strategic Underinvestment in Informative Advertising: The Cases of Substitutes and Complements," Canadian Journal of Economics, Canadian Economics Association, volume 32, issue 3, pages 654-672, May.
• Prat, Andrea, 1999, "Campaign Advertising and Voter Welfare," CEPR Discussion Papers, Centre for Economic Policy Research, number 2152, May.