Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2021

• Ghada M Ismail & Fariz Huseynov & Pankaj K Jain & Thomas H McInish, 2021, "Brand Equity, Earnings Management, and Financial Reporting Irregularities
  [Measuring brand equity across products and markets]," The Review of Corporate Finance Studies, Society for Financial Studies, volume 10, issue 2, pages 402-435.
• Ermal Haxhiaj & Bia Çera, 2021, "BlockChain (BC), Technology Notary in Data Driven Marketing (DDM) Contracts," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 108-118, August.
• Gabriela-Liliana Cioban & Mihaela Coca (Sarafescu), 2021, "Equestrian Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 255-260, August.
• Mariana Juganaru & Ruxandra Florentina Firica, 2021, "Modern Means of Promoting Flower Sales in ConstanÈ›a," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 552-558, August.
• Elisa Garrido–Castro & Francisco J. Torres–Ruiz & Eva M. Murgado–Armenteros, 2021, "El conocimiento del consumidor como variable clave del comportamiento. Propuesta de un modelo de gestión," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2106, Dec, revised Dec 2021.
• Yasui, Yuta, 2021, "Controlling Fake Reviews," MPRA Paper, University Library of Munich, Germany, number 108177, May.
• Sánchez-Fernández, Raquel & Jiménez-Castillo, David, 2021, "How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value," MPRA Paper, University Library of Munich, Germany, number 123159.
• PURCAREA, Ioan Matei, 2021, "The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 2, pages 33-43, August.
• PURCAREA, Ioan Matei, 2021, "The Effects of Industrie 4.0 on e-commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 3, pages 49-172, November.
• PURCAREA, Ioan Matei, 2021, "E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 12, issue 4, pages 38-51, December.
• Victor Danciu, 2021, "Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 24, issue 79, pages 2-21, March.
• Damir Dobriniæ & Iva Gregurec & Dunja Dobriniæ, 2021, "Examining the factors of influence on avoiding personalized ads on Facebook," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, volume 39, issue 2, pages 401-428.
• Aasir Ali & Nain Tara & Nosheen Nawaz & Nadim Rafi, 2021, "Exploring The Role Of Mobile Marketing As A Blessing Or Curse: A Case Study Of Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), volume 10, issue 4, pages 56-63, December.
• Zafer Sayan, 2021, "Marka İmajının Satın Alma Niyetine Etkisinde Müşteri Tatmininin Aracı Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma (The Mediating Role of Customer Satisfaction in the Effect of Brand Image on Pu," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 2, pages 459-468.
• Mihai C. ORZAN & Adina I. ZARA & Stefan C. CAESCU & Mihaela E. CONSTANTINESCU & Olguta A. ORZAN, 2021, "Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 22, issue 1, pages 64-73, January.
• Anjan Bharali & Chimun Kr. Nath, 2021, "Power of Advertising Claims for Credence Goods: Can It shape the Placebo Effect and Repurchase Decisions?," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 22, issue 2, pages 49-67, December.
• Nitika Garg & Rahul Govind & Anish Nagpal, 2021, "Message framing effects on food consumption: A social marketing perspective," Australian Journal of Management, Australian School of Business, volume 46, issue 4, pages 690-716, November, DOI: 10.1177/0312896221989398.
• Pouya Zargar & Panteha Farmanesh, 2021, "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , volume 11, issue 4, pages 21582440211, October, DOI: 10.1177/21582440211050382.
• Afsarul Islam & Nishath Anjum & Imran Ahmed, 2021, "Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 4-18.
• Klaudia Macias, 2021, "Femvertising and Its Perception by Polish Female Consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 12, pages 55-69.
• Michal Scibor-Rylski, 2021, "The Effectiveness of Gamifi cation in the Online and Offline Qualitative Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 13, pages 57-65.
• Jaroslaw Wozniczka, 2021, "Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective (Czynniki roznicujace efekty reklamy mobilnej opartej na geolokalizacji odbiorcy: podejscie zintegrowane)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 107-123.
• Joanna Chlebiej, 2021, "Reklama suplementow diety a reklama leków – podobienstwa i roznice (Advertising of dietary supplements and advertising of drugs – similarieties and differences)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 34, pages 75-82.
• Joanna Rachubik & Dorota Mirowska-Wierzbicka & Wojciech Zawadzki & Maciej Wilamowski & Krzysztof Fiok & Wojciech Maciejewski & Mateusz Szczurek, 2021, "Wspolczesne mechanizmy aukcyjne na potrzeby rynku mediowego (Modern Auction Mechanisms for the Media Market)," Research Reports, University of Warsaw, Faculty of Management, volume 2, issue 35, pages 61-75.
• Ramazan Esmeli & Mohamed Bader-El-Den & Hassana Abdullahi, 2021, "Towards early purchase intention prediction in online session based retailing systems," Electronic Markets, Springer;IIM University of St. Gallen, volume 31, issue 3, pages 697-715, September, DOI: 10.1007/s12525-020-00448-x.
• Adnan Zogaj & Dieter K. Tscheulin & Jörg Lindenmeier & Stephan Olk, 2021, "Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement," Journal of Business Economics, Springer, volume 91, issue 3, pages 379-400, April, DOI: 10.1007/s11573-020-01006-9.
• Irene Kamenidou & Spyridon Mamalis & Ifigeneia Mylona & Evangelia Zoi Bara, 2021, "Comparing Five Generational Cohorts on Their Sustainable Food Consumption Patterns: Recommendations for Improvement Through Marketing Communication," Springer Proceedings in Business and Economics, Springer, in: Nicholas Tsounis & Aspasia Vlachvei, "Advances in Longitudinal Data Methods in Applied Economic Research", DOI: 10.1007/978-3-030-63970-9_5.
• Constantinos Halkiopoulos & Maria Katsouda & Eleni Dimou & Antiopi Panteli, 2021, "Cultural and Tourism Promotion Through Digital Marketing Approaches. A Case Study of Social Media Campaigns in Greece," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Ciná van Zyl, "Culture and Tourism in a Smart, Globalized, and Sustainable World", DOI: 10.1007/978-3-030-72469-6_46.
• Sandra Miranda & Patrícia Cunha & Margarida Duarte, 2021, "An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content," Review of Managerial Science, Springer, volume 15, issue 1, pages 55-73, January, DOI: 10.1007/s11846-019-00370-3.
• Steven Bellman & Shruthi Arismendez & Duane Varan, 2021, "Can muted video advertising be as effective as video advertising with sound?," SN Business & Economics, Springer, volume 1, issue 1, pages 1-27, January, DOI: 10.1007/s43546-020-00030-9.
• Jui-Lung Chen & Chawakorn Panyaruang, 2021, "Attitudes of Young Consumers in Chiang Mai, Thailand toward YouTube Online Video and Audio Advertising," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 11, issue 5, pages 1-4.
• Affeldt, P. & Argentesi, E. & Filistrucchi, Lapo, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Discussion Paper, Tilburg University, Center for Economic Research, number 2021-025.
• Affeldt, P. & Argentesi, E. & Filistrucchi, Lapo, 2021, "Estimating Demand with Multi-Homing in Two-Sided Markets," Other publications TiSEM, Tilburg University, School of Economics and Management, number 1317bf39-d02e-4f61-a34f-e.
• Ivaldi, Marc & Zhang, Jiekai, 2021, "Simulating media platform mergers," TSE Working Papers, Toulouse School of Economics (TSE), number 21-1208, Mar.
• Olufemi A. Ogunkoya & Emmanuel Y. Ogundele & Adeola E. Adetayo, 2021, "Knowledge Transfer and Business Performance: A Study of Manufacturing Organizations in Ogun State, the Federal Republic of Nigeria," Business & Management Compass, University of Economics Varna, issue 1, pages 86-101.
• Adeola E. Adetayo & Oludayo O. Ariyo & Adebiyi J. Abosede, 2021, "Effect of Product Attribute and Pricing Strategy on Multinational Firms Competitiveness," Business & Management Compass, University of Economics Varna, issue 2, pages 191-206.
• Lyubomira Spasova, 2021, "Empirical Research on the Relationship between Consumer Attitudes and Values towards Advertisements by Mobile Operators," Business & Management Compass, University of Economics Varna, issue 3, pages 277-293.
• Schneider Sandra, 2021, "Acceptance of mobile loyalty cards in the German B2C consumer goods market," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 57, issue 1, pages 85-102, March, DOI: 10.2478/ijme-2021-0004.
• Banerski Grzegorz & Biele Cezary & Awdziej Marcin & Kaczyński Adam & Molenda Sylwester, 2021, "Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes," Journal of Management and Business Administration. Central Europe, Paradigm, volume 29, issue 2, pages 2-32, June, DOI: 10.7206/cemj.2658-0845.44.
• Torbarina Matia & Čop Nina Grgurić & Jelenc Lara, 2021, "Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition," Naše gospodarstvo/Our economy, Paradigm, volume 67, issue 1, pages 33-45, March, DOI: 10.2478/ngoe-2021-0004.
• Ujică Alexandra & Băbuţ Raluca, 2021, "Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis," Studia Universitatis Babeș-Bolyai Oeconomica, Paradigm, volume 66, issue 2, pages 25-37, August, DOI: 10.2478/subboec-2021-0007.
• Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), 2021, "Social Media in Sport:Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12299, ISBN: ARRAY(0x55752b98), March.
• Kevin Hull & Gashaw Abeza, 2021, "Introduction to Social Media in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Edward Ted M. Kian & Jimmy Sanderson, 2021, "Research in Social Media and Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• David Wagner, 2021, "Online Communities in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Matthew Zimmerman & Kelsey Slater & Lauren Burch, 2021, "Social Media Use in Major Sports," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Andrew C. Billings & Norm O’Reilly & Elisabetta Zengaro, 2021, "Social Media Use in Minor Sports," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jessica R. Braunstein-Minkove & Ari Kim & Norm O’Reilly, 2021, "Social Media in Sports Decision-Making," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Yoseph Mamo & Yiran Su & Gashaw Abeza, 2021, "Social Media and Data Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Rebecca Achen & Gashaw Abeza, 2021, "Social Media and Relationship Marketing in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Matt Blaszka & Beth A. Cianfrone, 2021, "Social Media and Brand Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Petros Parganas & Christos Anagnostopoulos, 2021, "Social Media and Sponsorship in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• David Cassilo, 2021, "Social Media and Sports Media," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Melinda Weathers & Jimmy Sanderson, 2021, "Social Media, Social and Legal Issues in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Ann Pegoraro & Evan Frederick, 2021, "Social Media and Crisis Communication in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jacob Bustad & Oliver Rick, 2021, "Diversity and Inclusion in Social Media and Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Rebecca M. Achen & Norm O’Reilly, 2021, "Revenue Generation and Return on Investment from Social Media in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Jessica R. Braunstein-Minkove & Arielle Insel & Gashaw Abeza, 2021, "A Practical Guide to Social Media Management in Sport," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Paul M. Pedersen, 2021, "Afterword," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick, "Social Media in Sport Theory and Practice".
• Benti, Behailu Shiferaw & Haß, Dominik & Stadtmann, Georg, 2021, "Money illusion in free-to-play games," Discussion Papers, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics, number 422, DOI: 10.11584/opus4-1028.
• Fourberg, Niklas & Taş, Serpil & Wiewiorra, Lukas, 2021, "My browser is not a billboard: Experimental evidence on ad-blocking adoption and users' acquisition of information," WIK Working Papers, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH, Bad Honnef, number 1.
• Andreas Hefti & Julian Teichgräber, 2021, "Inequality in models with a competition for market shares," ECON - Working Papers, Department of Economics - University of Zurich, number 375, Jan.
• Andreas Hefti & Julia Lareida, 2021, "Competitive attention, Superstars and the Long Tail," ECON - Working Papers, Department of Economics - University of Zurich, number 383, Apr.

2020

• Evan Sadler, 2020, "Diffusion Games," American Economic Review, American Economic Association, volume 110, issue 1, pages 225-270, January, DOI: 10.1257/aer.20180601.
• Lint Barrage & Eric Chyn & Justine Hastings, 2020, "Advertising and Environmental Stewardship: Evidence from the BP Oil Spill," American Economic Journal: Economic Policy, American Economic Association, volume 12, issue 1, pages 33-61, February, DOI: 10.1257/pol.20160555.
• Mihai-Ioan RoÈ™ca & Angela Madan, 2020, "Advertising as a Motivator of Human Behavior – Theoretical Approach of Manipulation in Modern Society," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 132-138, August.
• Jerzy Grobelny & Rafal Michalski, 2020, "Investigating human visual behavior by hidden Markov models in the design of marketing information," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/20/09, Aug, DOI: 10.1007/978-3-030-20148-7_22.
• Rafal Michalski & Joanna Koszela-Kulinska, 2020, "Eye-tracking examination of the anthropological race, gender and verbal-pictorial relative positions on ergonomics of visual information presentation," WORking papers in Management Science (WORMS), Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology, number WORMS/20/10, Aug, DOI: 10.1007/978-3-030-20227-9_3.
• Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020, "How Sponsors Should Bring Relevant-Added Value to Esports," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 3, pages 363-387, September.
• Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020, "Sponsoring Esports to Improve Brand Image," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 67, issue 4, pages 495-515, December.
• Ph.D Student Maria-Alexandra Calinoiu, 2020, "Strategies To Promote A Brand To Adapt The New Generations Of Consumption," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 34, pages 64-74, April.
• Muhammad Taqi, undated, "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives, Reviewsep, number 202070, DOI: https://doi.org/10.19275/RSEP096.
• Mehak Rehman & Haroon Iqbal Maseeh, 2020, "Impact of Youtube Advertising on Purchase Intention: A Pitch," Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 19, issue 4, pages 805-811, December.
• Ron Berman & Yuval Heller, 2020, "Naive analytics equilibrium," Papers, arXiv.org, number 2010.15810, Oct, revised Apr 2021.
• Oleksandr Shelest & Bella Holub, 2020, "Olap Systems As The Modern Data Preparation Tools For Outdoor Advertising Data Mining," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 1, issue 2, DOI: 10.30525/2661-5150/2020-2-10.
• Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020, "Generalizable and Robust TV Advertising Effects," Working Papers, Becker Friedman Institute for Research In Economics, number 2020-111.
• M. Emin YAÞAR & Abdulvahap BAYDAÞ & Þenol ÇELÝK, 2020, "Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 4, issue 1, pages 195-225, August, DOI: https://doi.org/10.33399/biibfad.74.
• Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2020, "Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?," Business Systems Research, Paradigm, volume 11, issue 3, pages 1-13, November, DOI: 10.2478/bsrj-2020-0023.
• TERCHILA Sorin, 2020, "Communication Strategies During The Pandemic Period And The Impact On The Economy And Society," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 72, issue 4, pages 109-119, December.
• Fujii Yoichiro & Ogaku Michiko & Okura Mahito & Osaki Yusuke, 2020, "How do Optimistic Individuals Affect Insurance Advertisements?," Asia-Pacific Journal of Risk and Insurance, De Gruyter, volume 14, issue 2, pages 1-18, July, DOI: 10.1515/apjri-2019-0039.
• Nurul Imani Kurniawati, 2020, "Analysis Of The Influence Of Word Of Mouth And Brand Image On The Decision To Purchase Cosmetics Make Over Products In Semarang," Management Strategies Journal, Constantin Brancoveanu University, volume 49, issue 3, pages 14-24.
• Carrera, Mariana & Villas-Boas, Sofia B, 2020, "Generic Aversion and Observational Learning in the Over-the-Counter Drug Market," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series, Department of Agricultural & Resource Economics, UC Berkeley, number qt7ks7s9jf, Dec.
• Vincenzo Galasso & Tommaso Nannicini & Salvatore Nunnari, 2020, "Positive Spillovers from Negative Campaigning," CESifo Working Paper Series, CESifo, number 8055.
• Federica Liberini & Michela Redoano & Antonio Russo & Ángel Cuevas & Rubén Cuevas, 2020, "Politics in the Facebook Era - Evidence from the 2016 US Presidential Elections," CESifo Working Paper Series, CESifo, number 8235.
• Ketrin SZIKSZAI-NÉMETH, 2020, "Influencer Marketing – Persuasion Of The Followers," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 119-124, December.
• Carroni & D. Paolini, 2020, "Business models for streaming platforms: content acquisition, advertising and users," Working Paper CRENoS, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia, number 202001.
• Ana Marcela Londono-Silva & Carlos Fernando Osorio-Andrade & Jenny Piedad Pel�ez-Mu�oz, 2020, "Efectos del lenguaje publicitario y del destino turístico usados en páginas comerciales de Facebook sobre la generación de boca a boca electrónico," Estudios Gerenciales, Universidad Icesi, volume 36, issue 156, pages 264-271.
• Pedro Duque-Hurtado & Veronica Samboni-Rodriguez & Mariana Castro-Garcia & Luz Alexandra Montoya-Restrepo & Ivan Alonso Montoya-Restrepo, 2020, "Neuromarketing: Its current status and research perspectives," Estudios Gerenciales, Universidad Icesi, volume 36, issue 157, pages 525-539, DOI: 10.18046/j.estger.2020.157.3890.
• Paola Andrea Espejo Pérez & Flor Ángela Sánchez Nítola, 2020, "Evaluación y comparación de salud de las marcas “Ariel” 'Fab' y “Top Terra”," Econógrafos, Escuela de Economía, Universidad Nacional de Colombia, FCE, CID, number 022685, Oct.
• Juan Camilo Mejía & Mario Fernando Arcos Rosas, 2020, "Relacionamiento de marca: análisis de perspectivas y trascendencia en la gestión," Revista Tendencias, Universidad de Narino, volume 21, issue 2, pages 242-265, DOI: 10.22267/rtend.202102.149.
• Purnamaningsih Purnamaningsih; Nosica Rizkalla & Nosica Rizkalla, 2020, "El papel de la interacción parasocial en la intención de los consumidores de comprar productos de belleza," Revista CEA, Instituto Tecnológico Metropolitano, volume 6, issue 12, pages 1-15.
• Galasso, Vincenzo & Nannicini, Tommaso & Nunnari, Salvatore, 2020, "Positive Spillovers from Negative Campaigning," CEPR Discussion Papers, Centre for Economic Policy Research, number 14312, Jan.
• Dillon, Brian & Aker, Jenny & Blumenstock, Joshua, 2020, "How Important is the Yellow Pages? Experimental Evidence from Tanzania," CEPR Discussion Papers, Centre for Economic Policy Research, number 14489, Mar.
• Angelucci, Charles & Cage, Julia & Sinkinson, Michael, 2020, "Media Competition and News Diets," CEPR Discussion Papers, Centre for Economic Policy Research, number 14494, Mar.
• Ivaldi, Marc & Zhang, Jiekai, 2020, "Platform Mergers: Lessons from a Case in the Digital TV Market," CEPR Discussion Papers, Centre for Economic Policy Research, number 14895, Jun.
• Ladislava Knihová, 2020, "Empowering customers through education-based videos in e-commerce," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 2, pages 17-27.
• František Olšavský, 2020, "Consumer literacy and honey fraud. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 15, issue 4, pages 46-51.
• Lyubomir Lyubenov, 2020, "Communication Policies of Beekeeping Farms in Bulgaria within the Context of the Common Agricultural Policy of the EU," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 67-86.
• Любомир Любенов, 2020, "Комуникациoнни политики на българските пчеларски стопанства в контекста на общата аграрна политика на ЕС," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 79-98.
• Mateja Mahnic, 2020, "New Solutions for Digital Advertising: Gen Y Playing Roles of Personas," Journal of Innovative Business and Management, DOBA University of Applied Sciences, Maribor, Slovenia, volume 12, issue 2, pages 85-95, DOI: 10.32015/JIBM.2020.12.2.8.85-95.
• Lei, Yanzhe (Murray) & Miao, Sentao & Momot, Ruslan, 2020, "Privacy-Preserving Personalized Revenue Management," HEC Research Papers Series, HEC Paris, number 1391, Oct, DOI: 10.2139/ssrn.3704446.
• Muhammad Imran Malik & Mubashir Ahmad & Arif Hussain & Farida Saleem & Muhammad Kashif Durrani & Shabir Hyder & Saiqa Saddiqa Qureshi & Shoaib Imtiaz & Shumaila Malik, 2020, "Renewable Energy Products and Customer s Purchase Intentions having Environmental Concern," International Journal of Energy Economics and Policy, International Journal of Energy Economics and Policy, volume 10, issue 6, pages 14-21.
• Flor Madrigal-Moreno & Salvador Madrigal-Moreno & María de Jeús Montoya-Robles, 2020, "Communication as a Key Element in the Labor Inclusion of Mexican Millennials," International Review of Management and Marketing, International Review of Management and Marketing, volume 10, issue 2, pages 15-20.
• Chen, Linfeng & Hu, Qibing & Lv, Qiang, 2020, "The economics of TV tune-in," Economic Modelling, Elsevier, volume 89, issue C, pages 189-200, DOI: 10.1016/j.econmod.2019.10.018.
• Polemis, Michael L. & Stengos, Thanasis & Tzeremes, Nickolaos G., 2020, "Advertising expenses and operational performance: Evidence from the global hotel industry," Economics Letters, Elsevier, volume 192, issue C, DOI: 10.1016/j.econlet.2020.109220.
• Carroni, Elias & Paolini, Dimitri, 2020, "Business models for streaming platforms: Content acquisition, advertising and users," Information Economics and Policy, Elsevier, volume 52, issue C, DOI: 10.1016/j.infoecopol.2020.100877.
• Suppliet, Moritz, 2020, "Umbrella branding in pharmaceutical markets," Journal of Health Economics, Elsevier, volume 73, issue C, DOI: 10.1016/j.jhealeco.2020.102324.
• Espigares-Jurado, Francisco & Muñoz-Leiva, Francisco & Correia, Marisol B. & Sousa, Carlos M.R. & Ramos, Célia M.Q. & Faísca, Luís, 2020, "Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study," Journal of Retailing and Consumer Services, Elsevier, volume 52, issue C, DOI: 10.1016/j.jretconser.2019.101906.
• Henriques, David, 2020, "Effects of TV airtime regulation on advertising quality and welfare," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 106963, Oct.
• Jonas Polfuß & Dilara Sönmez, 2020, "Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany," Journal of Chinese Economic and Foreign Trade Studies, Emerald Group Publishing Limited, volume 13, issue 3, pages 115-138, November, DOI: 10.1108/JCEFTS-04-2020-0011.
• Paulo Duarte Silveira & Susana Galvao, 2020, "An Empirical Study on the Impact of Brand Loyalty in Remembering Slogans," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 478-487.
• Mohammadhossein Soleimani & Mahdokht Safarpour & Javad Tahmasebi & Seyed Mohammad Mirmahdi Komejani, 2020, "The Effect of Celebrity Endorsement on Brand Reputation: Α Case Study," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 10, issue 4, pages 68-80.
• Campo Elias Lopez-Rodriguez & Gerson Jaquin Cristancho-Triana & Jenny Liliana Amaya-Tellez, 2020, "Perception and Desired Brand Personality in Organizations that Internationalize Services: The Case of the Colombian Business Environment," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 581-597.
• Anna Borawska & Malgorzata Latuszynska, 2020, "Incorporating Neuroscience Data into Agent-Based Simulation Models of Buyer Behavior," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1197-1212.
• Ove Oklevik & Grzegorz Kwiatkowski, 2020, "Innovation and Environmental Profiling as Antecedents of Corporate Image: Cruise Ships as Contribution to Corporate Profiling," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 1, pages 234-246.
• Daniella Ryding & Claudia E. Henninger & Edyta Rudawska & Gianpaolo Vignali, 2020, "Extending the Consumer Style Inventory to Define Consumer Typologies for Secondhand Clothing Consumption in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 410-433.
• Katarzyna Szalonka & Agnieszka Sadowa & Aleksandra Wicka & Ludwik Wicki, 2020, "E-Commerce Purchasing Behaviour and the Level of Consumers‘ Income in Poland and Great Britain," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 552-568.
• Elias Carroni & Giuseppe Pignataro & Alessandro Tampieri, 2020, "Recommendation Service as a Coordination Device among Peers," Working Papers - Economics, Universita' degli Studi di Firenze, Dipartimento di Scienze per l'Economia e l'Impresa, number wp2020_06.rdf.
• Muge Bekman & Ayşe Gul Soncu, 2020, "Use Of New Communication Channels In Public Relationship Models," Ekonomi Maliye Isletme Dergisi, Adil AKINCI, volume 3, issue 2, pages 191-203, December, DOI: 10.46737/emid.748222.
• Emmanuel LORENZON, 2020, "Uninformed Bidding in Sequential Auctions," Bordeaux Economics Working Papers, Bordeaux School of Economics (BSE), number 2020-20.
• Florian Ross, 2020, "A Perspective on the Application of Kapferer's Brand Identity Prism in the Branding Process of Hearing Aid Retail Companies," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr249, Sep.
• Vita Briliana, 2020, "Do Millennials Believe in Food Vlogger Reviews? A Study of Food Vlogs as a Source of Information," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr252, Sep.
• Yeshika Alversia, 2020, "How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr254, Sep.
• Charles Angelucci & Julia Cage & Michael Sinkinson, 2020, "Media Competition and News Diets," Sciences Po Economics Publications (main), HAL, number hal-03393063, Feb.
• Charles Angelucci & Julia Cage & Michael Sinkinson, 2020, "Media Competition and News Diets," Working Papers, HAL, number hal-03393063, Feb.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020, "Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 1, pages 11-26, March.
• PURCAREA, Theodor, 2020, "Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 1, pages 36-50, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020, "The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 2, pages 08-20, July.
• PURCAREA, Theodor, 2020, "Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable," Holistic Marketing Management Journal, Holistic Marketing Management, volume 10, issue 2, pages 32-43, July.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Ivone Carolina Gonzalez Gaona, 2020, "Impact Of Trust On The Platform And On The Host In The Airbnb Accommodation Rental Market El Impacto De La Confianza En La Plataforma Y En El Anfitrion En La Renta De Alojamiento En Airbnb," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 13, issue 1, pages 51-62.
• Vincenzo Galasso & Tommaso Nannicini & Salvatore Nunnari, 2020, "Positive Spillovers from Negative Campaigning," Working Papers, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University, number 664.
• Francesco Decarolis & Maris Goldmanis & Antonio Penta, 2020, "Marketing Agencies and Collusive Bidding in Online Ad Auctions," Management Science, INFORMS, volume 66, issue 10, pages 4433-4454, October, DOI: 10.1287/mnsc.2019.3457.
• Anna D’Annunzio & Antonio Russo, 2020, "Ad Networks and Consumer Tracking," Management Science, INFORMS, volume 66, issue 11, pages 5040-5058, November, DOI: 10.1287/mnsc.2019.3481.
• Bajram ÒªUPI & ShemsiMORINA, 2020, "The Influential Power And The Importance Of Music In Advertising And Marketing," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 7, issue 1, pages 17-28, January, DOI: 10.15637/jlecon.7.002.
• Khalil ISRAFILZADE & Najaf BABAYEV, 2020, "Millennial Versus Non-Millennial Users: Context Of Customer Engagement Levels On Instagram Stories (Extended Version)," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 7, issue 2, pages .135-150, April, DOI: 10.15637/jlecon.7.009.
• Sattar Mansi & Jianping Qi & Han Shi, 2020, "Advertising and tax avoidance," Review of Quantitative Finance and Accounting, Springer, volume 54, issue 2, pages 479-516, February, DOI: 10.1007/s11156-019-00796-6.
• Kai Dominik Renchen, 2020, "Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 6, issue 2, pages 138-153, DOI: 10.11118/ejobsat.2020.009.
• Charles Angelucci & Julia Cagé & Michael Sinkinson, 2020, "Media Competition and News Diets," NBER Working Papers, National Bureau of Economic Research, Inc, number 26782, Feb.
• Sarah Moshary & Bradley T. Shapiro & Jihong Song, 2020, "How and When to Use the Political Cycle to Identify Advertising Effects," NBER Working Papers, National Bureau of Economic Research, Inc, number 27349, Jun.
• Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020, "Generalizable and Robust TV Advertising Effects," NBER Working Papers, National Bureau of Economic Research, Inc, number 27684, Aug.
• Alvin Silk & Ernst R. Berndt, 2020, "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?," NBER Working Papers, National Bureau of Economic Research, Inc, number 28161, Dec.
• Dinka Zlateva, 2020, "Digital Transformation Of Marketing Communications," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 17, issue 1, pages 171-181.
• Dinka Zlateva, 2020, "Some Aspects Of Storytelling As A Part Of Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 17, issue 2, pages 117-123.
• Andre Veiga & Tommaso Valletti, 2020, "Attention, recall and purchase: Experimental evidence on online news and advertising," Working Papers, NET Institute, number 20-15, Oct.
• Alexandre Bourgeois, 2020, "Free Services from the Digital Economy: Do We Need to Measure Their Value and How?," Economie et Statistique / Economics and Statistics, Institut National de la Statistique et des Etudes Economiques (INSEE), issue 517-518-5, pages 157-172, DOI: https://doi.org/10.24187/ecostat.20.
• Wieslawa Kuzniar & Kazimierz Cyran, 2020, "Selected Aspects Of The Residential Property Market In The Context Of Creating A City Image (An Example From Rzeszow)," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 15, issue 1, pages 39-52, March, DOI: https://doi.org/10.31648/oej.5397.
• SZIKSZAI-NÉMETH Ketrin, 2020, "Personal Branding In Team Sports Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 416-424, July.
• SZIKSZAI-NÉMETH Ketrin & NAGY Adrián Szilárd, 2020, "Consumer Decision Making In Influencer Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 326-336, December.
• Christopher Agbonifoh & Edith Odia, 2020, "Shoppers’ Perception Of Retail Convenience In Online Shopping In Benin City, Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue 1, pages 49-59, March.
• Ruben Cox & Peter de Goeij, 2020, "Regulatory Certification, Risk Factor Disclosure, and Investor Behavior," Review of Finance, European Finance Association, volume 24, issue 5, pages 1079-1106.
• Florens Focke & Stefan Ruenzi & Michael Ungeheuer, 2020, "Advertising, Attention, and Financial Markets," The Review of Financial Studies, Society for Financial Studies, volume 33, issue 10, pages 4676-4720.
• Mariana Jugănaru, 2020, "How to Celebrate the 115th Anniversary of the Establishment of Mamaia Resort by Using Public Relations Tools," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 700-708, December.
• Carlota López Aza & Teresa Pintado Blanco & Joaquín Sánchez Herrera, 2020, "CEOs activistas: Un análisis descriptivo de los presidentes ejecutivos y sus posturas sociales y políticas," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2004, Jul, revised Jul 2020.
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• Vartanov, Sergey, 2020, "Производство, Потребление И Медиа: К Постановке Модели Трехстороннего Рынка
  [Production, consumption and media: towards formulating a three-sided market model]," MPRA Paper, University Library of Munich, Germany, number 104553, Aug.
• Donna, Javier D. & Pereira, Pedro & Trindade, Andre & Yoshida, Renan C., 2020, "Direct-to-Consumer Sales by Manufacturers and Bargaining," MPRA Paper, University Library of Munich, Germany, number 105773, Feb.
• Osti, Davide, 2020, "Valutazione marchio FRB
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• Waqas, Zunnair, 2020, "The Effectiveness of Various Upcoming Media on Company's Sales in Karachi Market," MPRA Paper, University Library of Munich, Germany, number 116348, Jan.
• Longman, John & Williams, Timothy, 2020, "Tourism destination branding through advertising strategies," MPRA Paper, University Library of Munich, Germany, number 99367, Feb.
• Pavlína Kozáková, 2020, "Ověření důvěry a spokojenosti zákazníků na českých slevových portálech metodou modelování strukturních rovnic
  [Verification of Trust and Customer Satisfaction with Czech Online Group Buying Applying Structural Equation Modelling]," Politická ekonomie, Prague University of Economics and Business, volume 2020, issue 4, pages 381-404, DOI: 10.18267/j.polek.1287.
• Ikramuddin Junejo & Jan Muhammad sohu & Sumaiyah Hassan Ali & Saba Qureshi & Saeed Ahmed Shaikh, 2020, "A Study of Consumer Attitude Towards Counterfeit Fashion Luxurious Products: The Mediating role of Purchase Intention," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 7, issue 1, pages 1-18.
• Jose Saura & Ana Reyes-Menendez & Nelson Matos & Marisol Correia & Pedro Palos-Sanche, 2020, "Consumer Behavior In The Digital Age," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 3, pages 190-196.
• Jeetesh Kumar & Rupam Konar & Kandappan Balasubramanian, 2020, "The Impact Of Social Media On Consumers’ Purchasing Behaviour In Malaysian Restaurants," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 3, pages 197-216.
• Ralitsa Yaneva, 2020, "Online Marketing Model For Evaluating The Effectiveness Of Companies’ Relationships With End Customers," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 11, issue 1, pages 93-107.
• Arkadiusz Zaremba, 2020, "Conversion Attribution: What Is Missed by the Advertising Industry? The OPEC Model and Its Consequencesfor Media Mix Modeling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 10, pages 4-23.
• Micha³ Œcibor-Rylski, 2020, "Gamifying Questions by Adding Contextin the Creative Development Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 10, pages 60-67.
• Dawid Gajda, 2020, "Polish Young Consumers’ AttitudesTowards Mobile Phone Brands," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 11, pages 4-15.
• Ma³gorzata Szwed, 2020, "Podejscie do bojkotow konsumenckich mlodych konsumentow pokolenia Y w Polsce i Francji (Consumer Boycotts in Perspectives of Young Consumer of Generation Y in Poland and France)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 32, pages 81-93.
• Mariana Tesařová & Aleš Krmela & Iveta Šimberová, 2020, "Digital support to external sustainability communication in self-adhesive labelling industry," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 7, issue 3, pages 2109-2125, March, DOI: 10.9770/jesi.2020.7.3(44).
• Mohammad Fahmi Al-Zyoud, 2020, "The role of firms`s mobile applications in developing brand's equity," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 2, pages 324-340, December, DOI: 10.9770/jesi.2020.8.2(19).
• Ivaldi, Marc & Zhang, Jiekai, 2020, "Platform Mergers: Lessons from a Case in the Digital TV Market," TSE Working Papers, Toulouse School of Economics (TSE), number 20-1112, Jun.
• Jeon, Doh-Shin & Yan, Jun, 2020, "Data, Targeted Advertising and Quality of Journalism: The Case of Accelerated Mobile Page (AMP)," TSE Working Papers, Toulouse School of Economics (TSE), number 20-1171, Dec, revised Apr 2022.
• Mariana Ianeva & Stiliyana Basmadzhieva, 2020, "Pr Of A Tourism Organization Under Conditions Of Crisis," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 303-311, October, DOI: 10.36997/TC2020.303.
• Marianna Aleksandrova, 2020, "Research On The Brand Association Of Varna Municipality As A Tourist Destination From The Position Of The Foreign Tourists," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 451-460, October, DOI: 10.36997/TC2020.451.
• Andrey Kostov, 2020, "Use Of Photogrammetry In Brand Positioning," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 679-690.
• Tsvetelina Dimitrova, 2020, "Repositioning In The Corporate Brand Imagein The Banking Area," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 346-355.
• Olufemi A. OGUNKOYA & Adeola E. ADETAYO & Hassanat A. HASSAN, 2020, "Sales Promotion Tools and Consumer Buying Behaviour in United Bank of Africa, Ogun State," Business & Management Compass, University of Economics Varna, issue 2, pages 123-136.
• Adedayo Emmanuel LONGE & Tolulope Oluwatosin BOLAJI & Caleb Olugbenga SOYEMI & Emmanuel Olajide ADEBAYO, 2020, "Dynamic Links Between Financial Development and Carbon Emission in Nigeria," Business & Management Compass, University of Economics Varna, issue 2, pages 214-229.
• Kozielski Robert & Sarna Nikodem, 2020, "The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization," Folia Oeconomica Stetinensia, Paradigm, volume 20, issue 2, pages 216-229, December, DOI: 10.2478/foli-2020-0045.
• Wodecki Andrzej, 2020, "The Reserve Price Optimization for Publishers on Real-Time Bidding on-Line Marketplaces with Time-Series Forecasting," Foundations of Management, Paradigm, volume 12, issue 1, pages 167-180, January, DOI: 10.2478/fman-2020-0013.
• Lubiński Kamil, 2020, "The Study of Nostalgia-Oriented Strategy Aimed at Millennials on The Example of The Lego Group," Journal of Intercultural Management, Paradigm, volume 12, issue 2, pages 82-105, June, DOI: 10.2478/joim-2020-0039.
• Rybaczewska Maria & Chesire Betty Jebet & Sparks Leigh, 2020, "YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour," Journal of Intercultural Management, Paradigm, volume 12, issue 3, pages 117-140, September, DOI: 10.2478/joim-2020-0047.
• Broeder Peter, 2020, "Culture, Privacy, and Trust in E-commerce," Marketing – from Information to Decision Journal, Paradigm, volume 3, issue 1, pages 14-26, June, DOI: 10.2478/midj-2020-0002.