Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2020

• Bajram ÒªUPI & ShemsiMORINA, 2020, "The Influential Power And The Importance Of Music In Advertising And Marketing," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 7, issue 1, pages 17-28, January, DOI: 10.15637/jlecon.7.002.
• Khalil ISRAFILZADE & Najaf BABAYEV, 2020, "Millennial Versus Non-Millennial Users: Context Of Customer Engagement Levels On Instagram Stories (Extended Version)," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 7, issue 2, pages .135-150, April, DOI: 10.15637/jlecon.7.009.
• Sattar Mansi & Jianping Qi & Han Shi, 2020, "Advertising and tax avoidance," Review of Quantitative Finance and Accounting, Springer, volume 54, issue 2, pages 479-516, February, DOI: 10.1007/s11156-019-00796-6.
• Kai Dominik Renchen, 2020, "Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 6, issue 2, pages 138-153, DOI: 10.11118/ejobsat.2020.009.
• Charles Angelucci & Julia Cagé & Michael Sinkinson, 2020, "Media Competition and News Diets," NBER Working Papers, National Bureau of Economic Research, Inc, number 26782, Feb.
• Sarah Moshary & Bradley T. Shapiro & Jihong Song, 2020, "How and When to Use the Political Cycle to Identify Advertising Effects," NBER Working Papers, National Bureau of Economic Research, Inc, number 27349, Jun.
• Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020, "Generalizable and Robust TV Advertising Effects," NBER Working Papers, National Bureau of Economic Research, Inc, number 27684, Aug.
• Alvin Silk & Ernst R. Berndt, 2020, "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?," NBER Working Papers, National Bureau of Economic Research, Inc, number 28161, Dec.
• Dinka Zlateva, 2020, "Digital Transformation Of Marketing Communications," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 17, issue 1, pages 171-181.
• Dinka Zlateva, 2020, "Some Aspects Of Storytelling As A Part Of Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 17, issue 2, pages 117-123.
• Andre Veiga & Tommaso Valletti, 2020, "Attention, recall and purchase: Experimental evidence on online news and advertising," Working Papers, NET Institute, number 20-15, Oct.
• Alexandre Bourgeois, 2020, "Free Services from the Digital Economy: Do We Need to Measure Their Value and How?," Economie et Statistique / Economics and Statistics, Institut National de la Statistique et des Etudes Economiques (INSEE), issue 517-518-5, pages 157-172, DOI: https://doi.org/10.24187/ecostat.20.
• Wieslawa Kuzniar & Kazimierz Cyran, 2020, "Selected Aspects Of The Residential Property Market In The Context Of Creating A City Image (An Example From Rzeszow)," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 15, issue 1, pages 39-52, March, DOI: https://doi.org/10.31648/oej.5397.
• SZIKSZAI-NÉMETH Ketrin, 2020, "Personal Branding In Team Sports Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 416-424, July.
• SZIKSZAI-NÉMETH Ketrin & NAGY Adrián Szilárd, 2020, "Consumer Decision Making In Influencer Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 326-336, December.
• Christopher Agbonifoh & Edith Odia, 2020, "Shoppers’ Perception Of Retail Convenience In Online Shopping In Benin City, Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 5, issue 1, pages 49-59, March.
• Ruben Cox & Peter de Goeij, 2020, "Regulatory Certification, Risk Factor Disclosure, and Investor Behavior," Review of Finance, European Finance Association, volume 24, issue 5, pages 1079-1106.
• Florens Focke & Stefan Ruenzi & Michael Ungeheuer, 2020, "Advertising, Attention, and Financial Markets," The Review of Financial Studies, Society for Financial Studies, volume 33, issue 10, pages 4676-4720.
• Mariana Jugănaru, 2020, "How to Celebrate the 115th Anniversary of the Establishment of Mamaia Resort by Using Public Relations Tools," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 700-708, December.
• Carlota López Aza & Teresa Pintado Blanco & Joaquín Sánchez Herrera, 2020, "CEOs activistas: Un análisis descriptivo de los presidentes ejecutivos y sus posturas sociales y políticas," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2004, Jul, revised Jul 2020.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Consumer Communication Deployment Tactics: An Integrated Framework for Lifestyle Brands and Retailers in India (CCF-LS)," MPRA Paper, University Library of Munich, Germany, number 102550, Jul.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Exclusive Brand Outlet Expansion Framework for Lifestyle Brands in India (EBOE-LS)," MPRA Paper, University Library of Munich, Germany, number 102551, Aug.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Retailing Performance Evaluation Scale for Indian Brick-and-Mortar Lifestyle Retailers (LSRS-b)," MPRA Paper, University Library of Munich, Germany, number 102554, Jun.
• H. R., Ganesha & Aithal, Sreeramana, 2020, "Theory of Brick-and-Mortar Retailing in India (ToR-b)," MPRA Paper, University Library of Munich, Germany, number 102869, Aug.
• Berman, Ron & Heller, Yuval, 2020, "Naive Analytics Equilibrium," MPRA Paper, University Library of Munich, Germany, number 103824, Oct.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020, "Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand," MPRA Paper, University Library of Munich, Germany, number 104028, Apr.
• Vartanov, Sergey, 2020, "Производство, Потребление И Медиа: К Постановке Модели Трехстороннего Рынка
  [Production, consumption and media: towards formulating a three-sided market model]," MPRA Paper, University Library of Munich, Germany, number 104553, Aug.
• Donna, Javier D. & Pereira, Pedro & Trindade, Andre & Yoshida, Renan C., 2020, "Direct-to-Consumer Sales by Manufacturers and Bargaining," MPRA Paper, University Library of Munich, Germany, number 105773, Feb.
• Osti, Davide, 2020, "Valutazione marchio FRB
  [FRB's trademark valuation]," MPRA Paper, University Library of Munich, Germany, number 115964, Oct.
• Waqas, Zunnair, 2020, "The Effectiveness of Various Upcoming Media on Company's Sales in Karachi Market," MPRA Paper, University Library of Munich, Germany, number 116348, Jan.
• Longman, John & Williams, Timothy, 2020, "Tourism destination branding through advertising strategies," MPRA Paper, University Library of Munich, Germany, number 99367, Feb.
• Pavlína Kozáková, 2020, "Ověření důvěry a spokojenosti zákazníků na českých slevových portálech metodou modelování strukturních rovnic
  [Verification of Trust and Customer Satisfaction with Czech Online Group Buying Applying Structural Equation Modelling]," Politická ekonomie, Prague University of Economics and Business, volume 2020, issue 4, pages 381-404, DOI: 10.18267/j.polek.1287.
• Ikramuddin Junejo & Jan Muhammad sohu & Sumaiyah Hassan Ali & Saba Qureshi & Saeed Ahmed Shaikh, 2020, "A Study of Consumer Attitude Towards Counterfeit Fashion Luxurious Products: The Mediating role of Purchase Intention," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 7, issue 1, pages 1-18.
• Jose Saura & Ana Reyes-Menendez & Nelson Matos & Marisol Correia & Pedro Palos-Sanche, 2020, "Consumer Behavior In The Digital Age," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 3, pages 190-196.
• Jeetesh Kumar & Rupam Konar & Kandappan Balasubramanian, 2020, "The Impact Of Social Media On Consumers’ Purchasing Behaviour In Malaysian Restaurants," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 8, issue 3, pages 197-216.
• Ralitsa Yaneva, 2020, "Online Marketing Model For Evaluating The Effectiveness Of Companies’ Relationships With End Customers," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 11, issue 1, pages 93-107.
• Arkadiusz Zaremba, 2020, "Conversion Attribution: What Is Missed by the Advertising Industry? The OPEC Model and Its Consequencesfor Media Mix Modeling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 10, pages 4-23.
• Micha³ Œcibor-Rylski, 2020, "Gamifying Questions by Adding Contextin the Creative Development Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 10, pages 60-67.
• Dawid Gajda, 2020, "Polish Young Consumers’ AttitudesTowards Mobile Phone Brands," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 11, pages 4-15.
• Ma³gorzata Szwed, 2020, "Podejscie do bojkotow konsumenckich mlodych konsumentow pokolenia Y w Polsce i Francji (Consumer Boycotts in Perspectives of Young Consumer of Generation Y in Poland and France)," Research Reports, University of Warsaw, Faculty of Management, volume 1, issue 32, pages 81-93.
• Mariana Tesařová & Aleš Krmela & Iveta Šimberová, 2020, "Digital support to external sustainability communication in self-adhesive labelling industry," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 7, issue 3, pages 2109-2125, March, DOI: 10.9770/jesi.2020.7.3(44).
• Mohammad Fahmi Al-Zyoud, 2020, "The role of firms`s mobile applications in developing brand's equity," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 8, issue 2, pages 324-340, December, DOI: 10.9770/jesi.2020.8.2(19).
• Ivaldi, Marc & Zhang, Jiekai, 2020, "Platform Mergers: Lessons from a Case in the Digital TV Market," TSE Working Papers, Toulouse School of Economics (TSE), number 20-1112, Jun.
• Jeon, Doh-Shin & Yan, Jun, 2020, "Data, Targeted Advertising and Quality of Journalism: The Case of Accelerated Mobile Page (AMP)," TSE Working Papers, Toulouse School of Economics (TSE), number 20-1171, Dec, revised Apr 2022.
• Mariana Ianeva & Stiliyana Basmadzhieva, 2020, "Pr Of A Tourism Organization Under Conditions Of Crisis," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 303-311, October, DOI: 10.36997/TC2020.303.
• Marianna Aleksandrova, 2020, "Research On The Brand Association Of Varna Municipality As A Tourist Destination From The Position Of The Foreign Tourists," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 451-460, October, DOI: 10.36997/TC2020.451.
• Andrey Kostov, 2020, "Use Of Photogrammetry In Brand Positioning," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 679-690.
• Tsvetelina Dimitrova, 2020, "Repositioning In The Corporate Brand Imagein The Banking Area," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 346-355.
• Olufemi A. OGUNKOYA & Adeola E. ADETAYO & Hassanat A. HASSAN, 2020, "Sales Promotion Tools and Consumer Buying Behaviour in United Bank of Africa, Ogun State," Business & Management Compass, University of Economics Varna, issue 2, pages 123-136.
• Adedayo Emmanuel LONGE & Tolulope Oluwatosin BOLAJI & Caleb Olugbenga SOYEMI & Emmanuel Olajide ADEBAYO, 2020, "Dynamic Links Between Financial Development and Carbon Emission in Nigeria," Business & Management Compass, University of Economics Varna, issue 2, pages 214-229.
• Kozielski Robert & Sarna Nikodem, 2020, "The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization," Folia Oeconomica Stetinensia, Sciendo, volume 20, issue 2, pages 216-229, December, DOI: 10.2478/foli-2020-0045.
• Wodecki Andrzej, 2020, "The Reserve Price Optimization for Publishers on Real-Time Bidding on-Line Marketplaces with Time-Series Forecasting," Foundations of Management, Sciendo, volume 12, issue 1, pages 167-180, January, DOI: 10.2478/fman-2020-0013.
• Lubiński Kamil, 2020, "The Study of Nostalgia-Oriented Strategy Aimed at Millennials on The Example of The Lego Group," Journal of Intercultural Management, Sciendo, volume 12, issue 2, pages 82-105, June, DOI: 10.2478/joim-2020-0039.
• Rybaczewska Maria & Chesire Betty Jebet & Sparks Leigh, 2020, "YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour," Journal of Intercultural Management, Sciendo, volume 12, issue 3, pages 117-140, September, DOI: 10.2478/joim-2020-0047.
• Broeder Peter, 2020, "Culture, Privacy, and Trust in E-commerce," Marketing – from Information to Decision Journal, Sciendo, volume 3, issue 1, pages 14-26, June, DOI: 10.2478/midj-2020-0002.
• Drule Alexandra M. & Băcilă Mihai F. & Souca Luiza M. & Ciornea Raluca, 2020, "Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination," Marketing – from Information to Decision Journal, Sciendo, volume 3, issue 1, pages 45-57, June, DOI: 10.2478/midj-2020-0004.
• Gregor Bogdan & Gwiaździński Emilian, 2020, "Wearable Technology in the Perception of Young Consumers," Marketing of Scientific and Research Organizations, Sciendo, volume 36, issue 2, pages 61-76, June, DOI: 10.2478/minib-2020-0017.
• Jasiulewicz Anna & Waśkowski Zygmunt, 2020, "Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications," Marketing of Scientific and Research Organizations, Sciendo, volume 37, issue 3, pages 1-16, September, DOI: 10.2478/minib-2020-0019.
• Śmiałowicz Katarzyna, 2020, "Online Marketing Communication of Polish National Art Museums in Comparison to Selected European Museums," Marketing of Scientific and Research Organizations, Sciendo, volume 37, issue 3, pages 33-50, September, DOI: 10.2478/minib-2020-0021.
• Szymański Grzegorz, 2020, "Google Ads Campaigns in Promotional Activities of Theaters," Marketing of Scientific and Research Organizations, Sciendo, volume 37, issue 3, pages 73-86, September, DOI: 10.2478/minib-2020-0023.
• Kuchta Martin, 2020, "Extent of data utilization within digital marketing processes," Studia Commercialia Bratislavensia, Sciendo, volume 13, issue 43, pages 35-43, March, DOI: 10.2478/stcb-2020-0002.
• Mark Harrison, 2020, "What Sponsors Want:An Inspirational Guide for Event Marketers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11789, ISBN: ARRAY(0x5fb829a0), September.
• Mark Harrison, 2020, "The Business Of Sponsorship — It’S The Greatest Magic In Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "What Sponsors Want From You And Your Property," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Borrow Equity — The Definition Of Sponsorship," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Tell Stories — A Sponsor’S Tale," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Engage Stakeholders — Activate. Activate. Activate," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To See Proof — Don’T Be Afraid Of The Truth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Get Promoted … Not Fired," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "Building A Strategy — Planning For Success," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "The Future Of Sponsorship — Is It Already Here?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Krajnović, Aleksandra & Perković, Antonija & Rajko, Mladen, 2020, "Digital Marketing in Cultural Institutions - Example of Cultural Institutions of the City of Zadar," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020".
• Buga-Moraru, Mădălina, 2020, "The Mentoring Relationship in an Advertising Agency: Mentors Training Mentees," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020".
• Broeder, Peter & Gkogka, Anna, 2020, "The cultural impact of navigation design in global e-commerce," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 6, issue 3, pages 46-53, DOI: 10.5281/zenodo.4064008.
• Hastenteufel, Jessica & Kiszka, Sabrina, 2020, "Die Bedeutung von Kundenerwartungen für das Fortbestehen von Kreditinstituten - Das klägliche Scheitern des aktuellen Betreuungsansatzes," IU Discussion Papers - Business & Management, IU International University of Applied Sciences, number 1/2020.
• Damir Demonja & Nebojša Uglješiæ, 2020, "Dental tourism and business risks: the example of the Republic of Croatia," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 18, issue 4, pages 425-445.

2019

• Dominika Moravcikova & Anna Krizanova, 2019, "The Effectiveness Of Facebook Promoting The Brands Of Slovak Wellness Hotels Based On The Dea Methodology," CBU International Conference Proceedings, ISE Research Institute, volume 7, issue 0, pages 221-227, September, DOI: 10.12955/cbup.v7.1365.
• Viera Valjaskova & Pavol Kral, 2019, "The Importance Of Brand In Consumer Buying Behavior And Product Quality Assesment," CBU International Conference Proceedings, ISE Research Institute, volume 7, issue 0, pages 331-335, September, DOI: 10.12955/cbup.v7.1382.
• Erik Strøjer Madsen, 2019, "From Local to Global Competitors on the Beer Market," Economics Working Papers, Department of Economics and Business Economics, Aarhus University, number 2019-11, Aug.
• Charles Angelucci & Julia Cagé, 2019, "Newspapers in Times of Low Advertising Revenues," American Economic Journal: Microeconomics, American Economic Association, volume 11, issue 3, pages 319-364, August.
• Daniela Ioniță & Lucian-Florin OniÈ™or, 2019, "Where to Place an Online Ad: An Eye-Tracking Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 12-23, November.
• Galjina Ognjanov & Sanja Mitic, 2019, "TV Audience Measurement in Europe: Do Advertisers Really Know What They are Paying for?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 182-190, November.
• Cristiana Chiriac & Ștefan Grapă & Mihai-Cristian Orzan, 2019, "An EEG Analysis on the Perception of the Consumers Regarding Video-Commercials from the Automotive Industry," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 318-326, November.
• Cristiana Chiriac & Laura Daniela RoÈ™ca, 2019, "Automotive Industry Video-Commercials – A Pluralistic Research Based on an Eye-Tracking Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 327-336, November.
• George Cristian Nistor, 2019, "An Extended Technology Acceptance Model For Marketing Strategies In Social Media," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 23, pages 127-136, June.
• Mihaela Åžtir & Adriana Zaiå¢, 2019, "Potential Impact Of Virtual Touching On Endowment And Feelings Of Ownership. A Literature Review Of Concepts And Scales," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 24, pages 145-162, December.
• John List & James Murphy & Michael Price & Alexander James, 2019, "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," Working Papers, University of Alaska Anchorage, Department of Economics, number 2019-07, Nov.
• Haroon Iqbal Maseeh, 2019, "Digital Mobile Advertising: A Pitching Research Letter," Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 18, issue 4, pages 640-646, December.
• Catalin DUMITRESCU, 2019, "Methods Used To Analyse Economic Variations Of Chronological Series," Internal Auditing and Risk Management, Athenaeum University of Bucharest, volume 54, issue 2, pages 48-54, June.
• Adis Puska & Admir Beganovic & Allen Popovic Beganovic, 2019, "Consumers' Loyalty Toward Dark Chocolate," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 1, pages 245-266, june.
• Matea Matic Sosic, 2019, "Examining Social Media Usage In The Context Of Consumer Behaviour," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 2, pages 553-566, december.
• Anica Hunjet & Goran Kozina & Dijana Vuković, 2019, "Consumer Of The Digital Age," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 2, pages 639-654, december.
• Olena Boienko & Оleksii Susidenko, 2019, "Market Niche As A Method Of Brand Promotion," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 1, DOI: 10.30525/2256-0742/2019-5-1-15-20.
• Georgi Manolov, 2019, "Theoretical Aspects of Political Advertising," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 54-73.
• Shane Timmons & Terence J. McElvaney & Peter D. Lunn, 2019, "An experiment for regulatory policy on broadband speed advertising," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), volume 3, issue 2, pages 17-24, December.
• Whelan Adele, 2019, "Entry Deterrence, Coordinating Advertising and Pricing in Markets with Consumption Externalities," The B.E. Journal of Theoretical Economics, De Gruyter, volume 19, issue 2, pages 1-16, June, DOI: 10.1515/bejte-2017-0058.
• Christian Dianoux & Sandrine Heitz-Spahn & Béatrice Siadou-Martin & Géraldine Thevenot & Hélène Yildiz, 2019, "Nudge: A relevant communication tool adapted for agile innovation," Journal of Innovation Economics, De Boeck Université, volume 0, issue 1, pages 7-27.
• Claire Borsenberger & Catherine Muller-Vibes, 2019, "The Impact of the Internet on the French Printed Media – Is a Cover Price Increase a Good Strategy to Improve Profitability?," Revue d'économie politique, Dalloz, volume 129, issue 6, pages 937-965.
• Wei Cui & Nigar Hashimzade, 2019, "The Digital Services Tax as a Tax on Location-Specific Rent," CESifo Working Paper Series, CESifo, number 7737.
• John A. List & James J. Murphy & Michael K. Price & Alexander G. James, 2019, "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," Working Papers, Chapman University, Economic Science Institute, number 19-31.
• Emanuela Maria AVRAM, 2019, "Brand Logo Perception In A Globalized Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 39-46, May.
• José A. Flecha & Mar�a de los M. Santos-Corrada & Evelyn Lopez & Virgin Dones, 2019, "Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 259-270.
• Cristian-Alejandro Rubalcava de León & Yesenia S�nchez-Tovar & M�nica-Lorena S�nchez-Lim�n, 2019, "La conciencia de marca en redes sociales: impacto en la comunicación boca a boca," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 313-320.
• Claudia Patricia Grisales Castro, 2019, "El marketing olfativo como posicionamiento de marcas," Revista Tendencias, Universidad de Narino, volume 20, issue 2, pages 69-92, DOI: 10.22267/rtend.192002.123.
• Andrea Lorena Arteaga Flórez & Diego Marcel De La Rosa Salazar, 2019, "Analisis de marketing en las tiendas y superetes de la ciudad de San Juan de Pasto," Revista Tendencias, Universidad de Narino, volume 20, issue 2, pages 93-115, DOI: 10.22267/rtend.192002.124.
• Andrea Lorena Arteaga Flórez & Edith Marcela Pianda Estrada & Ximena Alejandra Sandoval Montenegro, 2019, "City Branding como estrategia de mercado para promocionar el turismo en la ciudad de Ipiales," Revista Tendencias, Universidad de Narino, volume 20, issue 1, pages 22-52, DOI: 10.22267/rtend.192001.106.
• Anderson, Simon & Baik, Alicia & Larson, Nathan, 2019, "Price Discrimination in the Information Age: Prices, Poaching, and Privacy with Personalized Targeted Discounts," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 13793, Jun.
• Michal Budinský & Janka Táborecká-Petrovičová, 2019, "Perception of product placement usage by Slovak consumers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 1, pages 23-33.
• Dagmar Sieglova, 2019, "Advertisement Wars? Watch Whom You Really Offend," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 2, pages 21-37.
• Tomáš Peráček, 2019, "Advertising and some of its legislative restrictions in the Slovak Republic," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 2, pages 38-51.
• K. Sudhir & Hortense Fong & Subroto Roy, 2019, "Greedy or Grateful? Asking for More when Thanking Donors," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2183R, Mar, revised Mar 2021.
• Радослав Йорданов, 2019, "Възможности За Повишаване Качеството На Данните От Онлайн Анкети," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 27, issue 1 Year 20, pages 90-124.
• Виктория Станчева, 2019, "Приложение На Математическото Моделиране При Управление На Клиентски Портфейли," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 155-189.
• Zeynep Bayazit & Elif Guneren Genc, 2019, "An Analysis of Reciprocal Influence between Advertising Expenditures and Gross Domestic Product," International Journal of Economics and Financial Issues, Econjournals, volume 9, issue 2, pages 41-47.
• Prageeth Roshan Weerathunga & Chen Xiaofang & Manoj Samarathunga, 2019, "Firm-specific and Contextual Determinants of Sri Lankan Corporate Hotel Performance," International Journal of Economics and Financial Issues, Econjournals, volume 9, issue 3, pages 213-224.
• Hossam Deraz, 2019, "Factors Contributing to Consumers’ Assessment of Advertisement Value on Social Networking Sites: A Cross-Cultural Focus Group Study," International Review of Management and Marketing, Econjournals, volume 9, issue 1, pages 13-25.
• Jørgensen, Steffen & Zaccour, Georges, 2019, "Optimal pricing and advertising policies for a one-time entertainment event," Journal of Economic Dynamics and Control, Elsevier, volume 100, issue C, pages 395-416, DOI: 10.1016/j.jedc.2019.01.007.
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• Carroni, Elias & Ferrari, Luca & Righi, Simone, 2019, "The price of discovering your needs online," Journal of Economic Behavior & Organization, Elsevier, volume 164, issue C, pages 317-330, DOI: 10.1016/j.jebo.2019.06.008.
• Hörtnagl, Tanja & Kerschbamer, Rudolf & Stracke, Rudi, 2019, "Competing for market shares: Does the order of moves matter even when it shouldn’t?," Journal of Economic Behavior & Organization, Elsevier, volume 166, issue C, pages 346-365, DOI: 10.1016/j.jebo.2019.07.005.
• Arieli, Itai & Babichenko, Yakov, 2019, "Private Bayesian persuasion," Journal of Economic Theory, Elsevier, volume 182, issue C, pages 185-217, DOI: 10.1016/j.jet.2019.04.008.
• Bei, Xiaoshu, 2019, "Trademarks, specialized complementary assets, and the external sourcing of innovation," Research Policy, Elsevier, volume 48, issue 9, pages 1-1, DOI: 10.1016/j.respol.2018.11.003.
• Richard A. Lord & Yoshie Saito & Joseph R. Nicholson & Michael T. Dugan, 2019, "CEO compensation, portfolio holdings and strategic investments," Journal of Financial Economic Policy, Emerald Group Publishing Limited, volume 12, issue 1, pages 137-160, September, DOI: 10.1108/JFEP-01-2019-0013.
• Paulo Duarte Silveira, 2019, "The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 35-48.
• Sri Isfantin Puji Lestari & Retnoning Ambarwati & Titien Agustina & Endang Muryani & Andriani Andriani & Muhammad Alfani, 2019, "The Effect of Customer’s Orientation of Service Employee on Customer’s Satisfaction of Health Services," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 270-278.
• Athanasios Tsadiras & Marina Nerantzidou, 2019, "An Experimental Study on Social Media Advertising for Charity," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 403-416.
• S. Terason & P. Pattanayanon & C. Lin, 2019, "The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 119-131.
• Maia Diakonidze, 2019, "Development of Tourism Services and Employment Perspectives: A Case Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 132-148.
• Hartoyo & Fermico Karambut & Rita Nurmalina & Mukhamad Najib, 2019, "The Intention in Online Submission of Micro Credit," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 186-200.
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• Mateusz Piwowarski & Uma Shankar Singh & Kesra Nermend, 2019, "The Cognitive Neuroscience Methods in the Analysis of the Impact of Advertisements in Shaping People's Health Habits," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 457-471.
• Paulo Duarte Silveira & Paulo Bogas, 2019, "The Influence of Brand Effect on Slogan‘s Memorability," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 88-100.
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• PURCAREA, Ioan Matei, 2019, "Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 1, pages 28-37, March.
• PURCAREA, Ioan Matei, 2019, "Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 2, pages 14-21, June.
• PURCAREA, Ioan Matei, 2019, "Marketers’ Reskilling within the Digital Transformation, a Today’s Essential Task for Approaching New Digital Roles," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 3, pages 11-22, September.
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• PURCAREA, Theodor, 2019, "Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 4, pages 28-38, December.
• Nataliya Zdyrko, 2019, "Expenditure on Advertising in Social Networks: Accounting and Taxation," Oblik i finansi, Institute of Accounting and Finance, issue 4, pages 11-18, December.
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• Brett Hollenbeck & Sridhar Moorthy & Davide Proserpio, 2019, "Advertising Strategy in the Presence of Reviews: An Empirical Analysis," Marketing Science, INFORMS, volume 38, issue 5, pages 793-811, September, DOI: 10.1287/mksc.2019.1180.
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• Georgi Manolov, 2019, "The Financing of Bulgarian Political Advertising in the Media (2003 – 2018)," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 271-283, June.
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• Bilge Nur Ozturk & Serkan Akinci, 2019, "The Impact of Advertising Content on Purchase Intention: A Moderated Mediation Model of Attitude toward the Product and Environmental Concern," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 277-296.
• Edin Guclu Sozer, 2019, "The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 541-555.
• Fatma Gul Bilginer Ozsaatci, 2019, "Katılım Bankacılığı Reklamlarında İçerik Analizi (Content Analysis in Participation Banking Advertisements)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 5, pages 1127-1142.
• Muhammad Raza & Reema Farooghi & Saeed Abbas Shah, 2019, "Determinants of Brand Loyalty in the Cola Industry of Pakistan: A Case Study of Pepsi Cola," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 1, pages 12-33.
• Álvaro Rojas-Lamorena & Juan Alcántara-Pilar & Iván Sánchez-Duarte & Mª Eugenia Rodríguez-López, 2019, "The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 7, issue 1, pages 53-66.
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• Skackauskiene Ilona & Vilkaite-Vaitone Neringa, 2019, "Methodological Perspective of Evaluation of Green Marketing Performance," Economics and Business, Sciendo, volume 33, issue 1, pages 183-191, January, DOI: 10.2478/eb-2019-0013.
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