Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2024

• Erik Brynjolfsson & Avinash Collis & Asad Liaqat & Daley Kutzman & Haritz Garro & Daniel Deisenroth & Nils Wernerfelt, 2024, "The Consumer Welfare Effects of Online Ads: Evidence from a 9-Year Experiment," NBER Working Papers, National Bureau of Economic Research, Inc, number 32846, Aug.
• Yinka C. OJELEYE & Abdullahi H. MUSTAPHA, 2024, "Digital financial literacy and the performance of female entrepreneurs in Nigeria," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 118-138, DOI: 10.37708/em.swu.v21i1.8.
• Savica Dimitrieska, 2024, "The death of traditional advertising," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 172-179, DOI: 10.37708/em.swu.v21i1.11.
• Vladimir Karadzhov & Dinka Zlateva, 2024, "Digital marketing strategies for Black Friday and Christmas," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 180-198, DOI: 10.37708/em.swu.v21i1.12.
• Shunto J. Kobayashi & Garrett A. Johnson & Zhengrong Gu, 2024, "Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment," Working Papers, NET Institute, number 24-06, Sep.
• Yufei Shen & Klaus M. Miller & Xitong Li, 2024, "How Does Disabling Cookie Tracking Impact Online News Consumption?," Working Papers, NET Institute, number 24-08, Sep.
• Cristobal Cheyre & Li Jiang & Florian Schaub & Zijun Ding & Cristiana Firullo & Yucheng Li & Alessandro Acquisti, 2024, "An Experimental Infrastructure to Investigate the Impact of Online Tracking, Targeting, and Advertising on Consumer Behavior and Consumer Welfare," Working Papers, NET Institute, number 24-10, Oct.
• Ana Todorova, 2024, "Digital Marketing in the Age of Artificial Intelligence: Challenges, Opportunities, Trends," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 94-108, March.
• Gabriela Lebeshkovska, 2024, "Marketing Strategies for Promoting Sustainable Tourism Innovations: Case Study of Successful Implementation and Challenges," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 232–242-2, May.
• Mariana Murzova, 2024, "Opportunities for Increasing Brand Equity by Managing Its Social Media Communications," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 119–130-1, December.
• Miruna Diana MOZA & Olimpia BAN, 2024, "The Impact Of Social Networks In Tourism Promotion. Evolution And Trends," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 122-130, July.
• Bogdan VECHE, 2024, "The Representation Of Corporate Social Responsibility (Csr) In American Bank Slogans," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 463-469, July.
• Iuliana OBREJA & Adriana MANOLICĂ, 2024, "Beyond The Hashtag: Exploring The Multifaceted World Of Bookstagram," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 578-586, July.
• Oyebisi IBIDUNNI & Stephen IBIDUNNI & Adetayo AFISANWO, 2024, "Impact Of Environmental Advertising On Customers’ Patronage Decision In Nigeria Banks," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 9, issue 1, pages 63-71, March, DOI: http://doi.org/10.47535/1991ojbe182.
• Nicoleta Cristache & Oana Pricopoaia & Sabin Murariu, 2024, "The Implications of Marketing Strategies in Promoting Sustainability in the Beauty Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 426-433, August.
• Iuliana Obreja & Adriana Manolica, 2024, "Mapping the Evolution of Book Influencers: A Bibliometric Journey," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 476-482, August.
• Ionela-Lidia Beldean, 2024, "The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 355-358, December.
• E. Sophia Valenzuela-G. & Óscar González-Benito & à lvaro Garrido-Morgado, 2024, "¡Sonido activado! ¿Cómo influyen los estímulos auditivos en el engagement del consumidor?," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2403, Apr, revised Apr 2024.
• Nguyen, Luan-Thanh, 2024, "Factors Affecting Service Quality and Satisfaction Customers Use of Mobile Commerce in Ho Chi Minh," MPRA Paper, University Library of Munich, Germany, number 119906, Jan, revised 10 Jan 2024.
• Huynh, Cong Minh & Nguyen, Phan Kim Han, 2024, "Factors Influencing Customers’ Loyalty: An Empirical Study for the Milk Industry in Vietnam," MPRA Paper, University Library of Munich, Germany, number 120346, Mar.
• Ologunebi, John & Taiwo, Ebenezer, 2024, "Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business," MPRA Paper, University Library of Munich, Germany, number 120595, Apr.
• Bird, Davina & Garrod, Luke & Wilson, Chris M, 2024, "Consumer protection versus competition: the case of mandatory refunds," MPRA Paper, University Library of Munich, Germany, number 122125, Sep.
• Ologunebi, John & Taiwo, Ebenezer & All, Kazeem, 2024, "Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA," MPRA Paper, University Library of Munich, Germany, number 123096, Dec.
• Vladimir Zhechev & Daniela Sekulova, 2024, "Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians," Central European Business Review, Prague University of Economics and Business, volume 2024, issue 2, pages 1-25, DOI: 10.18267/j.cebr.343.
• TANASE, George Cosmin, 2024, "The Integration of Emotional Intelligence into AI Marketing: Connecting Brands with Consumers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 1, pages 29-37, March.
• PURCAREA, Ioan Matei, 2024, "A Shift in Retail Perspective Considering Customers’ Three-Dimensionality," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 1, pages 38-44, March.
• TANASE, George Cosmin, 2024, "Personal Brand Management through Social Networks in the Virtual Age of the 21st Century Individualism," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 2, pages 28-33, June.
• PURCAREA, Ioan Matei, 2024, "Phigital Retail Under Pressure to Streamlining Shoppers’ Path to Purchase Based on AI Integration," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 2, pages 34-40, June.
• TANASE, George Cosmin, 2024, "Understand AI Driven Marketing Capabilities: Empowering Customer Experience and Deliver Value with Intelligent Tools and Technologies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 3, pages 26-32, September.
• PURCAREA, Ioan Matei, 2024, "Brand and CX Management Challenged to Comprehend the Phygital Customers’ Journey: Blending Brand and CX Governance," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 3, pages 33-41, September.
• TANASE, George Cosmin, 2024, "The Social Impact of Emerging Metaverse Business Models as Continuously Evolving and Innovative Environments," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 4, pages 36-40, December.
• PURCAREA, Ioan Matei, 2024, "Marketers’ Socio-Technical Perspective Approach of the Phygital Retail Complex System," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 4, pages 41-47, December.
• Iuliana Obreja, 2024, "Bookstagram Tours: Redefining Social Media Marketing in the Publishing Industry in Romania," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 27, issue 87, pages 24-32, March.
• Parul Gupta & Ritu Srivastava & Shalini Jain & Shailendra P. Jain, 2024, "The Ethics of Unhealthy Food and Beverage Advertising to Children: A Bibliometric Analysis and Future Research Agenda," American Business Review, Pompea College of Business, University of New Haven, volume 27, issue 2, pages 706-774.
• Dewi Hermawati & Pristiyono Pristiyono & Anita Sri Rejeki Hutagaol, 2024, "D & Dimsum Marketing Analysis of Purchasing Decisions and Word of Mouth," Social Sciences Insights Journal, MID Publisher International, volume 2, issue 1, pages 14-25.
• Alina-Andrea MIRON & Florin-Tudor IONESCU & Anca Ioana BLAGA & Oana MOGO?, 2024, "Navigating Online Success: Assessing the Impact of Google and Meta Ads on a Family-Owned Pharmacy Chain in Romania," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1050-1061, August.
• Ana TODOROVA & Svilena RUSKOVA, 2024, "Empathy in Marketing: A Customer-Oriented Approach based on Authenticity," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1076-1085, August.
• Qing Yao & Yixuan Han & Defeng Yang, 2024, "Should online reviews include pictures? The impact of fit between product type and online review presentation format," Australian Journal of Management, Australian School of Business, volume 49, issue 3, pages 509-527, August, DOI: 10.1177/03128962221142407.
• Sangita Poddar & Tanmoyee Banerjee (Chatterjee) & Swapnendu Banerjee, 2024, "Optimal Contract Under Endogenous Platform Services: Implications of Tax and Advertising," Studies in Microeconomics, , volume 12, issue 3, pages 345-370, December, DOI: 10.1177/23210222231206232.
• Lei Yan & Yuxiang Zhang & Shue Mei & Weijun Zhong, 2024, "Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework," Electronic Commerce Research, Springer, volume 24, issue 3, pages 1533-1562, September, DOI: 10.1007/s10660-022-09568-2.
• Adrian Waltenrath, 2024, "Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-24, December, DOI: 10.1007/s12525-023-00679-8.
• Zofia Saternus & Cristina Mihale-Wilson & Oliver Hinz, 2024, "Influencer marketing on Instagram—The optimal disclosure strategy from influencers’ and marketers’ perspectives," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-27, December, DOI: 10.1007/s12525-024-00743-x.
• Shrutika Mishra & A R Tripathi & R S Singh & Priyanshu Mishra, 2024, "Comparative Analysis of Digital Business Models," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 15, issue 2, pages 6666-6705, June, DOI: 10.1007/s13132-023-01192-1.
• Karl Weinmayer & Marion Garaus & Udo Wagner, 2024, "The impact of corporate sustainability performance on advertising efficiency," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., volume 46, issue 1, pages 175-209, March, DOI: 10.1007/s00291-023-00717-z.
• Vesna Lukovic, 2024, "A Tourist’s View of Digital Marketing in Finding Thermal Springs Near Thessaloniki: A Case Study of Lagkada Baths," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_14.
• Constantinos Halkiopoulos & Giorgos Igoumenakis & Alexandra Theodoropoulou, 2024, "Evaluation of Hotel Services Utilizing Digital Marketing Strategies in Less Developed Countries Within the Hospitality Industry," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_18.
• Giorgos Igoumenakis & Alexandra Theodoropoulou & Constantinos Halkiopoulos, 2024, "Tourism and Developing Countries. Conditions and Prospects for Tourism Development," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_43.
• Andrei Ungureanu, 2024, "A Micro Economic Analysis of the Romanian Online Advertising Market—Toward More Fair Value Sharing?," Springer Proceedings in Business and Economics, Springer, in: Maria Mavri & Patricia Ikouta Mazza & Anastasios Karasavvoglou & Persefoni Polychronidou, "Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries", DOI: 10.1007/978-3-031-58437-4_9.
• Sanjoy Kumar Roy & Amena Khatun, 2024, "Influencing factors for ready-to-cook food purchase intentions: a two-stage approach," SN Business & Economics, Springer, volume 4, issue 1, pages 1-31, January, DOI: 10.1007/s43546-023-00611-4.
• Kristian Barnes & Katia Vione & Yasuhiro Kotera, 2024, "Effective leadership practice among senior leaders working from home and in the hybrid workplace across COVID-19," SN Business & Economics, Springer, volume 4, issue 5, pages 1-23, May, DOI: 10.1007/s43546-024-00651-4.
• Andrea Mangani & Andrea Antonelli, 2024, "Hidden Advertising and Firm size: the Symmetry Effect," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 2, pages 1-6.
• Chiou-Fong Wei & Bruce C Y Lee & Kai-ting Wei & Yao Chen, 2024, "The First-person Effect of Green Advertising," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 3, pages 1-5.
• Joshua C. Chang & Munkhsoyol Bayardalai, 2024, "A Sustainability Perspective-The Influence of Green Marketing on Mongolian Consumer Attitudes," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 6, pages 1-10.
• Vladimir V. Syropyatov & Igor A. Arenkov, 2024, "Impact of customer service on brand value and efficiency of a company’s marketing funnel," Upravlenets, Ural State University of Economics, volume 15, issue 2, pages 96-107, May, DOI: 10.29141/2218-5003-2024-15-2-7.
• Boyana Boyanova, 2024, "Brand Management In The Agricultural Sector," Conference of the Department of Agricultural Economics, at the University of Economics - Varna, Publishing house "Science and Economics" Varna, issue 1, pages 273-280.
• Vladimir Zhechev, 2024, "A dive into the marketing trends of 2024: insights to unlocking potential," Business & Management Compass, University of Economics Varna, issue 1, pages 54-65.
• Lyubomira SPASOVA, 2024, "Influence Of Territorial Distribution On Verbal-Visual Advertisements," Business & Management Compass, University of Economics Varna, issue 3, pages 5-18.
• Kristian Nikolov & Ivo Kostov, 2024, "Opportunities of the MLS Systems for Developing the Real Estate Business (Based on the Example of California Regional Multiple Listing Service)," Stroitelno predpriemachestvo i nedvizhima sobstvenost = Construction Entrepreneurship and Real Property, University of Economics Varna, issue 2, pages 64-79.
• Kanimozhi G. & Sengottuvel C., 2024, "Customer Value and Sustainable Choice Behaviour in Social Commerce," Economics, Sciendo, volume 12, issue 3, pages 75-94, DOI: 10.2478/eoik-2024-0021.
• Chmielewska Aleksandra Maria & Grabowski Marcin Tomasz, 2024, "The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 17, issue 3, pages 463-485, DOI: 10.2478/ers-2024-0025.
• Biercewicz Konrad & Włodarczyk Katarzyna & Wiścicka-Fernando Małgorzata, 2024, "Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis," Marketing of Scientific and Research Organizations, Sciendo, volume 52, issue 2, pages 105-128, DOI: 10.2478/minib-2024-0012.
• Walaszczyk Ludmiła, 2024, "Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success," Marketing of Scientific and Research Organizations, Sciendo, volume 52, issue 2, pages 88-104, DOI: 10.2478/minib-2024-0011.
• Pluta-Olearnik Mirosława & Hasiak Alisa, 2024, "The Use of Video Marketing in the Communication Strategy of Business Universities," Marketing of Scientific and Research Organizations, Sciendo, volume 54, issue 4, pages 49-64, DOI: 10.2478/minib-2024-0021.
• Peša Anita & Valčić Marko & Smokrović Ana Maria & Laura Izabela, 2024, "Overview of the Use of Eye-Tracking Technology for Monitoring Consumer Views," Naše gospodarstvo/Our economy, Sciendo, volume 70, issue 1, pages 61-70, March, DOI: 10.2478/ngoe-2024-0006.
• Telilani Ghozlan & Boutedja Djamel, 2024, "The Impact of Inbound Marketing on Digital Consumer Behavior in Algeria," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 69, issue 1, pages 37-53, DOI: 10.2478/subboec-2024-0003.
• Ștefan Maria-Cristina & Ionescu Luiza & Andreiana Violeta-Andreea, 2024, "Romanian Tourism Branding Model," Valahian Journal of Economic Studies, Sciendo, volume 15, issue 1, pages 73-86, DOI: 10.2478/vjes-2024-0006.
• Purcărea Ioan-Matei, 2024, "Digital Marketing and E-Commerce in AI Era," Valahian Journal of Economic Studies, Sciendo, volume 15, issue 2, pages 43-58, DOI: 10.2478/vjes-2024-0014.
• Kandzija Vinko & Marcu Laura & Cucui Gabriel, 2024, "Event Promotion of Tourist Destinations using Local Ethnical Particularities," Valahian Journal of Economic Studies, Sciendo, volume 15, issue 2, pages 67-80, DOI: 10.2478/vjes-2024-0016.
• Fujisawa, Chieko, 2024, "Corporate strategies to exploit the social status created by advertising: quantity vs. price competition," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies, International Telecommunications Society (ITS), number 302462.
• Sandrini, Luca & Somogyi, Robert, 2024, "News media bargaining codes," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 24-043.
• Ruža Iva Jurišic & Krešimir Dabo & Matilda Kolic Stanic, 2024, "The Myth of Influencers: Does Generation Z really Trust Them?," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 4, pages 378-400.
• Mario Fraculj & Sara Brkanic & Diana Plantic Tadic, 2024, "The Integrated Marketing Communication in Croatian Companies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 4, pages 401-414.

2023

• Khondaker Sazzadul Karim & Mohammad Ekramol Islam & Abdullah Mohammed Ibrahim & Shin-Hung Pan & Md. Mominur Rahman, 2023, "Online Marketing Trends and Purchasing Intent Advances in Customer Satisfaction through PLS-SEM and ANN Approach," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 4, pages 24-54, December.
• Veda Varsha Reddy B & Sathish A.S, 2023, "Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 4, pages 72-89, December.
• Roberto Corrao & Joel P. Flynn & Karthik A. Sastry, 2023, "Nonlinear Pricing with Underutilization: A Theory of Multi-part Tariffs," American Economic Review, American Economic Association, volume 113, issue 3, pages 836-860, March, DOI: 10.1257/aer.20220199.
• Mariana Carrera & Sofia Villas-Boas, 2023, "Generic Aversion and Observational Learning in the Over-the-Counter Drug Market," American Economic Journal: Applied Economics, American Economic Association, volume 15, issue 3, pages 380-410, July, DOI: 10.1257/app.20200867.
• Itai Ater & Oren Rigbi, 2023, "Price Transparency, Media, and Informative Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 15, issue 1, pages 1-29, February, DOI: 10.1257/mic.20200337.
• Simon P. Anderson & Martin Peitz, 2023, "Ad Clutter, Time Use, and Media Diversity," American Economic Journal: Microeconomics, American Economic Association, volume 15, issue 2, pages 227-270, May, DOI: 10.1257/mic.20210139.
• Nils A. Breitmar & Matthew Harding & Carlos Lamarche, 2023, "Using Grouped Data to Estimate Revenue Heterogeneity in Online Advertising Auctions," AEA Papers and Proceedings, American Economic Association, volume 113, pages 161-165, May, DOI: 10.1257/pandp.20231095.
• Lisa Ho & Emily Breza & Abhijit Banerjee & Arun G. Chandrasekhar & Fatima C. Stanford & Renato Fior & Paul Goldsmith-Pinkham & Kelly Holland & Emily Hoppe & Louis- Maël Jean & Lucy Ogbu-Nwobodo & Benj, 2023, "The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination: Evidence from Two Randomized Controlled Trials," AEA Papers and Proceedings, American Economic Association, volume 113, pages 653-658, May, DOI: 10.1257/pandp.20231112.
• Ecaterina ȘIȘCAN, 2023, "Key Factors In Selecting Economic Higher Education Institution: Republic Of Moldova Case Study," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), volume 9, issue 1, pages 77-85, June, DOI: https://doi.org/10.53486/2537-6179..
• Pingjun Jiang, 2023, "Discovering Efficient Keywords – An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 40-45, July.
• Farai NYIKA & Mphokhethwa NDOU, 2023, "Investigating Customer Perceptions of Using Internet Services Providers’ Websites to Access Internet Services in Tembisa Township," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 18-26, December.
• Liudmyla DOROKHOVA & Andres KUUSIK & Radi DIMITROV & Kristian PENTUS & Oleksandr DOROKHOV & Mariana PETROVA, 2023, "Planning the digital marketing budget: computer modelling for decision making," Access Journal, Access Press Publishing House, volume 4, issue 2, pages 248-260, March, DOI: 10.46656/access.2023.4.2(7).
• Francesca DI VIRGILIO & Radi DIMITROV & Liudmyla DOROKHOVA & Oleksii YERMOLENKO & Oleksandr DOROKHOV & Mariana PETROVA, 2023, "Innovation factors for high and middle-income countries in the innovation management context," Access Journal, Access Press Publishing House, volume 4, issue 3, pages 434-452, July, DOI: 10.46656/access.2023.4.3(8).
• Nives Milinovic & Ivana First Komen, 2023, "Perceived Safety Of Natural Food Products: Influence Of Different Packaging Cues," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 32, issue 2, pages 375-390, december, DOI: 10.17818/EMIP/2023/2.4.
• Dongwoo Kim & Pallavi Pal, 2023, "Nonparametric estimation of sponsored search auctions and impacts of ad quality on search revenue," CeMMAP working papers, Institute for Fiscal Studies, number 05/23, Mar, DOI: 10.47004/wp.cem.2023.0523.
• Justinas Kisieliauskas & Evelina Sineviciute, 2023, "Colour Psychology Potential In Lithuanian Advertising," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 4, DOI: 10.30525/2256-0742/2023-9-4-1-10.
• Ahmed H. Alsharif & Lina Pileliene, 2023, "A Bibliometric Analysis Of Human Hormones In Consumer Neuroscience And Human Behavior Research: Trends And Insights With Implications For Marketing," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 5, DOI: 10.30525/2256-0742/2023-9-5-1-12.
• Todor Krastevich, 2023, "Retargeting Customers Using Uplift Modeling," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 78-99.
• Reem Abou Khouzam, 2023, "The Role of Integrated Marketing Strategies on Hotel Performance during COVID-19 in Lebanon," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 674-686.
• Leo Sveikauskas & Rachel Soloveichik & Corby Garner & Peter B. Meyer & James Bessen & Mathew Russell, 2023, "Marketing, Other Intangibles, and Output Growth in 61 United States Industries," BEA Papers, Bureau of Economic Analysis, number 0122, Oct.
• Vanja Kovač & Goran Petković, 2023, "Uticaj Internet Oglašavanja Putem Pametnih Telefona Na Materijalizam Potrošača (The Influence Of Mobile Advertising On Materialism)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 48, pages 23-36, March.
• Nguyen Minh Ha & Le Quoc Phong & Tran Kiem Viet Thang & Huynh Luong Tam & Tran Hai Dang & Nguyen Thi Mai Hoa, 2023, "Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 13, issue 2, pages 19-38, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2259.
• Nguyễn Hoàng Sinh & Nguyễn Minh Hiền, 2023, "Sự chứng thực của người nổi tiếng tác động lên thái độ và ý định mua hàng của người tiêu dùng: Vai trò trung gian của tương tác xã hội," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 1, pages 92-108, DOI: 10.46223/HCMCOUJS.econ.vi.18.1.2126.
• Bùi Thị Ngọc Bé & Huỳnh Quốc Huy, 2023, "Ảnh hưởng của quảng cáo bắt chước lan truyền đến ý định chia sẻ quảng cáo lên mạng xã hội: Vai trò của cảm giác phấn khích và nhu cầu nhận thức," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 5, pages 127-140, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2130.
• Huỳnh Nhựt Phương & Nguyễn Thúy An & Khưu Ngọc Huyền, 2023, "Ứng dụng mô hình SOR nghiên cứu các yếu tố ảnh hưởng hành vi né tránh quảng cáo của người dùng Youtube tại thành phố Cần Thơ," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 5, pages 72-83, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2246.
• Andrei Matveenko & Egor Starkov, 2023, "Sparking curiosity or tipping the scales? Targeted advertising with consumer learning," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2023_425, May.
• Martin Peitz & Anton Sobolev & Paul Wegener, 2023, "Ad Blocking, Whitelisting, and Advertiser Competition," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2023_448, Aug.
• Jacopo Gambato & Martin Peitz, 2023, "Platform-Enabled Information Disclosure," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2023_468, Sep.
• Lorenzon Emmanuel, 2023, "Uninformed Bidding in Sequential Auctions," The B.E. Journal of Theoretical Economics, De Gruyter, volume 23, issue 1, pages 155-179, January, DOI: 10.1515/bejte-2021-0009.
• Dongwoo Kim & Pallavi Pal, 2023, "Nonparametric Estimation of Sponsored Search Auctions and Impacts of AD Quality on Search Revenue," CESifo Working Paper Series, CESifo, number 10312.
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• Daniel Ershov & Yanting, He & Stephan Seiler, 2023, "How Much Influencer Marketing Is Undisclosed? Evidence from Twitter," CESifo Working Paper Series, CESifo, number 10743.
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• Carlos Fernando Osorio-Andrade & Carlos Alberto Arango Pastrana & Augusto Rodr�guez Orejuela, 2023, "Evolución de la investigación científica sobre electronic word of mouth en la industria del turismo: un análisis bibliométrico," Estudios Gerenciales, Universidad Icesi, volume 39, issue 166, pages 110-122, DOI: 10.18046/j.estger.2023.166.5415.
• Aura Janeth Uribe Arévalo, 2023, "La responsabilidad del marketing verde," Revista Tendencias, Universidad de Narino, volume 24, issue 2, pages 288-306.
• Simonov, Andrey & Valletti, Tommaso & Veiga, Andre, 2023, "Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 17956, Mar.
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• Matouš Haicl, 2023, "Brand seduction as a tool for brand's success: Conceptualizing the term," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 2, pages 2-11.
• Monika Březinová, 2023, "Factors affecting the communication mix of small businesses in the selected industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 17-24.
• Joachim Riedl & Stefan Wengler & Marcin Adam Czaban & Simon Benjamin Steudtel, 2023, "Sexism in advertisements – a cross-cultural analysis," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 2-16.
• Nelson B. Guillen Jr., 2023, "Leveraging beauty pageants for brand exposure: An analysis of sponsorships and advertising opportunities in Philippine pageantry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 4, pages 14-28.
• Salome Baslandze & Jeremy Greenwood & Ricardo Marto & Sara Moreira, 2023, "The Expansion of Product Varieties in the New Age of Advertising," Economie d'Avant Garde Research Reports, Economie d'Avant Garde, number 37, Mar.
• Vusumuzi David Mbatha & Aaron Koopman & Tinashe Chuchu, 2023, "Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study," International Review of Management and Marketing, Econjournals, volume 13, issue 3, pages 16-24, May.
• Fathor AS & Fatimatul Fatmariyah, 2023, "Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia," International Review of Management and Marketing, Econjournals, volume 13, issue 3, pages 25-32, May.
• Marlini Moodley & Sershan Naidoo, 2023, "Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa," International Review of Management and Marketing, Econjournals, volume 13, issue 6, pages 19-28, November.
• Alexandra Iorgulescu & Mihaela Marcu, 2023, "The Role Of Advertising For Society And Consumers," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 10, issue 2, pages 141-144, December, DOI: 10.5281/zenodo.15254250.
• Elena Opran, 2023, "Revivals Of The Myth In Advertising Construction," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 10, issue 2, pages 145-149, December, DOI: 10.5281/zenodo.15254253.
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• Decarolis, Francesco & Li, Muxin, 2023, "Regulating online search in the EU: From the android case to the digital markets act and digital services act," International Journal of Industrial Organization, Elsevier, volume 90, issue C, DOI: 10.1016/j.ijindorg.2023.102983.
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• Zhang, Zhian & Tang, Jiayi & Ye, Ziyu, 2023, "New evidence of the relationship between media, culture industry, and mineral efficiency in high and low income asian economies," Resources Policy, Elsevier, volume 87, issue PB, DOI: 10.1016/j.resourpol.2023.104313.
• Yokoo, Hide-Fumi & Harada, Tetsuya, 2023, "What makes green persuasion effective? Evidence from a community-financed sanitation program in Indonesia," Resource and Energy Economics, Elsevier, volume 73, issue C, DOI: 10.1016/j.reseneeco.2023.101371.
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• Savica Dimitrieska & Snezana Bilic, 2023, "Packaging As The 5th P Of Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 20, issue 2, pages 134-143, DOI: 10.37708/em.swu.v20i2.9.
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• Selin Köksal Araç, 2023, "Creative Message Strategies Used in the Digital Advertisements: A Content Analysis in the Context of the Six-Segment Message Strategy Wheel (Dijital Reklamlarda Başvurulan Yaratıcı Mesaj Stratejileri:," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 4, pages 541-556.
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