Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2024

• Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba & Vanhuele, Marc, 2024, "Advertising's Impact on Brand Price Elasticity," HEC Research Papers Series, HEC Paris, number 1500, Jan, DOI: 10.2139/ssrn.4694207.
• Jean Damascene Mvunabandi & Bomi Nomala & Lawrence Gadzikwa, 2024, "Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa," International Review of Management and Marketing, Econjournals, volume 14, issue 1, pages 11-19, January.
• Leyla Juma Pongwe & Josephine Churk, 2024, "Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited," International Review of Management and Marketing, Econjournals, volume 14, issue 1, pages 31-38, January.
• Neo Ligaraba, 2024, "Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building," International Review of Management and Marketing, Econjournals, volume 14, issue 2, pages 1-6, March.
• Leila Lefi & Sarra Sghaier, 2024, "Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities," International Review of Management and Marketing, Econjournals, volume 14, issue 2, pages 13-22, March.
• Freddy Marilahimbilu Mgiba & Thozama Mxotwa, 2024, "Communicating Banking Cyber-security Measures, Customer Ethical Concerns, Experience, and Loyalty Intentions: A Developing Economy’s Perspective," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 123-135, May.
• Yavisha Ramnarain & Krishna K. Govender & Sanjay Soni, 2024, "Exploring Millennial Consumers’ Behaviour in Social Commerce," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 122-131, July.
• Mosie C. C. Molate & Collins C. Ngwakwe & Nebbel K. Motubatse, 2024, "Analysis of the Relationship between Corporate Branding and Sales Revenue during COVID 19 Pandemic," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 48-52, September.
• Nguyen Dinh Chien & Dao Duy Minh & Mai Thi Vui, 2024, "The Impact of Components in Marketing - Mix Strategy on Customer Satisfaction and Loyalty: Case Study at Codegym Vietnam Joint Stock Company, Hue Branch," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 186-194, October.
• Ronny H. Walean & Helena Pongoh & Deske Mandagi, 2024, "Integrating Brand Gestalt and Customer Loyalty in Telecommunication Sector: The Mediating Role of Customer Satisfaction," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 409-423, October.
• Bayer, Ya'akov M. & Shapir, Offer Moshe & Shapir-Tidhar, Michal H. & Shtudiner, Zeev, 2024, "Navigating the financial fog: The impact of pandemic priming on economic decisions and future valuations," Journal of Behavioral and Experimental Finance, Elsevier, volume 44, issue C, DOI: 10.1016/j.jbef.2024.101004.
• Jiang, Fuxiu & Shen, Yanyan & Xia, Xiaoxue, 2024, "The spillover effect of advertising on the capital market: Evidence from financial constraints111 Fuxiu Jiang acknowledges the financial support from the China National Natural Science Foundation (Nos. 72272144). Yanyan Shen acknowledges the financia," Journal of Corporate Finance, Elsevier, volume 84, issue C, DOI: 10.1016/j.jcorpfin.2023.102529.
• Hyeon, Jiwon & Cho, Hyunkwon & Lee, Joonil, 2024, "Do Firms Strategically Use Non-Earnings Press Releases," Finance Research Letters, Elsevier, volume 63, issue C, DOI: 10.1016/j.frl.2024.105258.
• Xu, Shun & Fan, Xingyu & Wen, Shouxun, 2024, "Can accolades make stakeholders tolerant: Award-winning and corporate litigation risk," Finance Research Letters, Elsevier, volume 67, issue PB, DOI: 10.1016/j.frl.2024.105925.
• Teh, Christopher & Wang, Chengsi & Watanabe, Makoto, 2024, "Strategic limitation of market accessibility: Search platform design and welfare," Journal of Economic Theory, Elsevier, volume 216, issue C, DOI: 10.1016/j.jet.2024.105798.
• Cong, Lin William & Li, Siguang, 2024, "Influencer marketing and product competition," Journal of Economic Theory, Elsevier, volume 220, issue C, DOI: 10.1016/j.jet.2024.105867.
• Tsakas, Nikolas, 2024, "Optimal influence under observational learning," Mathematical Social Sciences, Elsevier, volume 128, issue C, pages 41-51, DOI: 10.1016/j.mathsocsci.2024.01.011.
• Tallys Kalynka Feldens & Paulo de Andrade Jacinto, 2024, "Does the media contribute to raising awareness of organ donation? Evidence from Brazil," International Journal of Social Economics, Emerald Group Publishing Limited, volume 52, issue 2, pages 265-286, June, DOI: 10.1108/IJSE-03-2023-0221.
• Awol Hussien Aman & Nebiyu Esayas, 2024, "The Effects of Practices and Challenges of Advertisements, Sponsorships, and Mechanisms on Efficient Revenue Generation of Oromia Radio and Television Organization," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 14, issue 3, pages 105-118.
• Agnieszka Izabela Baruk, 2024, "Purchasers’ Benefits of Co-Creating Marketing Offers Versus Offeror Country of Origin," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 375-393.
• Tomasz Siudek & Aldona Zawojska, 2024, "Banking Products and Services as Crucial Drivers of Bank Competitiveness Within the Financial Market: A Review Approach," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 974-1007.
• Konrad Hryniewicz & Barbara Marciszewska & Aleksandra Grobelna & Tomasz Studzieniecki & Marzena Wanagos, 2024, "Advertisements: The Congruity Effect with the Communion-Self and Pursuit-Self," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1122-1149.
• Joanna Wyrwisz, 2024, "Reasons of Cancel Brand in Opinion of Consumer of Different Generations," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 439-455.
• Brian Jonghwan Lee, 2024, "Bankruptcy Lawyers and Credit Recovery," Working Papers, Federal Reserve Bank of Philadelphia, number 24-10, Apr, DOI: 10.21799/frbp.wp.2024.10.
• Laila Refiana Said, 2024, "Exploring Online Impulse Purchase Behaviour in Marketplaces: Clicks and Compulsions ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr337, Sep, DOI: https://doi.org/10.35609/jmmr.2024..
• Yuhanis Bin Ibrahim, 2024, "Brand Visual Identity Design for Tea Beverages: Case Study of CHAGEE and Tealive ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr342, Dec, DOI: https://doi.org/10.35609/jmmr.2024..
• Samir Labiad & Saida Marso, 2024, "Understanding consumer behaviour and preferences for organic food products in developing markets: A theoretical framework Comprendre le comportement de consommateur à l'égard des produits issus de l'agriculture biologique dans les marchés en voie de ," Post-Print, HAL, number hal-04510478, Mar, DOI: 10.5281/zenodo.10799011.
• Bendjebbes Yassamine, 2024, "The Reality and Requirements of Developing the Islamic Banking Industry in Algeria," Post-Print, HAL, number hal-04678780, Jun.
• Imene Nessah, 2024, "Theoretical Study on Advertising Deception and Its Impact on Consumers," Post-Print, HAL, number hal-04678792, Jun.
• Pitshou Moleka, 2024, "‫ال‬ ‫النجاح‬ ‫لتحقيق‬ ‫اتيجي‬ ‫استر‬ ‫نموذج‬ ‫للعمالء:‬ ‫االستثنائي‬ ‫الء‬ ‫الو‬ ‫و‬ ‫التفاعل‬ ‫تعزيز‬ ‫قطاع‬ ‫في‬ ‫مستدام‬ ‫"التجزئة‬
  [Cultivating Exceptional Customer Engagement and Loyalty: A Strategic Paradigm for Sustainable Retail Succ," Post-Print, HAL, number hal-05109957, Oct.
• Mirko Palić & Sabina Sačer & Diana Bratić, 2024, "Impact of Promotional Activities on Social Networks on Election Results for the Mayor of Zagreb in 2021," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 75, issue 6, pages 477-493, DOI: 10.32910/ep.75.6.3.
• TALPEANU, Andra Elena & EDU, Tudor, 2024, "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part II, Marketing positioning. Theoretical-methodological aspects," Holistic Marketing Management Journal, Holistic Marketing Management, volume 14, issue 4, pages 09-13, December.
• Belém Barbosa & José Ramón Saura & Dag Bennett, 2024, "How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses," The Journal of Technology Transfer, Springer, volume 49, issue 1, pages 69-103, February, DOI: 10.1007/s10961-022-09978-2.
• John T. Scott, 2024, "The digital commercial revolution: U.S. business sales and the entrepreneurial exploitation of information and communications technology," The Journal of Technology Transfer, Springer, volume 49, issue 2, pages 401-436, April, DOI: 10.1007/s10961-023-10049-3.
• Navdeep S. Sahni & Charles Zhang, 2024, "Are consumers averse to sponsored messages? The role of search advertising in information discovery," Quantitative Marketing and Economics (QME), Springer, volume 22, issue 1, pages 63-114, March, DOI: 10.1007/s11129-023-09270-z.
• Jon Zeller & Sridhar Narayanan, 2024, "Investigating complementarities in subscription software usage using advertising experiments," Quantitative Marketing and Economics (QME), Springer, volume 22, issue 4, pages 389-443, December, DOI: 10.1007/s11129-024-09282-3.
• Irina Baye & Philip Hanspach & Tim Reiz & Geza Sapi, 2024, "Customer Recognition and Mobile Geo-Targeting," Review of Industrial Organization, Springer;The Industrial Organization Society, volume 64, issue 4, pages 615-644, June, DOI: 10.1007/s11151-024-09952-2.
• Lisa Hofmann & Yaser Al-Dhabyani & Erdal Arslan, 2024, "Towards a Metaverse Shopping Revolution: A Mixed-Method Study on Factors Influencing Consumers' Intentions to Adopt Metaverse as Shopping Marketplace," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 10, issue 2, pages 129-155, DOI: 10.11118/ejobsat.2024.013.
• Itzhak Mashiah, 2024, "Strategic Media Messaging of Startups and Entrepreneurs Before Initial Public Offering (IPO)," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 10, issue 2, pages 205-224, DOI: 10.11118/ejobsat.2024.008.
• Mireille Jacobson & David Powell, 2024, "Price Sensitivity and Information Barriers to the Take-up of Naloxone," NBER Working Papers, National Bureau of Economic Research, Inc, number 32029, Jan.
• Sylvia Hristakeva & Julie Holland Mortimer & Eric Yde, 2024, "The Effect of Price Caps on Advertising to Physicians: Evidence from the 340b Drug Pricing Program," NBER Working Papers, National Bureau of Economic Research, Inc, number 32249, Mar.
• Abigail Matthew & Amalia R. Miller & Catherine Tucker, 2024, "Algorithmic Bias and Historical Injustice: Race and Digital Profiling," NBER Working Papers, National Bureau of Economic Research, Inc, number 32485, May.
• Nils Wernerfelt & Anna Tuchman & Bradley Shapiro & Robert Moakler, 2024, "Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta," NBER Working Papers, National Bureau of Economic Research, Inc, number 32765, Aug.
• Erik Brynjolfsson & Avinash Collis & Asad Liaqat & Daley Kutzman & Haritz Garro & Daniel Deisenroth & Nils Wernerfelt, 2024, "The Consumer Welfare Effects of Online Ads: Evidence from a 9-Year Experiment," NBER Working Papers, National Bureau of Economic Research, Inc, number 32846, Aug.
• Yinka C. OJELEYE & Abdullahi H. MUSTAPHA, 2024, "Digital financial literacy and the performance of female entrepreneurs in Nigeria," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 118-138, DOI: 10.37708/em.swu.v21i1.8.
• Savica Dimitrieska, 2024, "The death of traditional advertising," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 172-179, DOI: 10.37708/em.swu.v21i1.11.
• Vladimir Karadzhov & Dinka Zlateva, 2024, "Digital marketing strategies for Black Friday and Christmas," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 180-198, DOI: 10.37708/em.swu.v21i1.12.
• Shunto J. Kobayashi & Garrett A. Johnson & Zhengrong Gu, 2024, "Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment," Working Papers, NET Institute, number 24-06, Sep.
• Yufei Shen & Klaus M. Miller & Xitong Li, 2024, "How Does Disabling Cookie Tracking Impact Online News Consumption?," Working Papers, NET Institute, number 24-08, Sep.
• Cristobal Cheyre & Li Jiang & Florian Schaub & Zijun Ding & Cristiana Firullo & Yucheng Li & Alessandro Acquisti, 2024, "An Experimental Infrastructure to Investigate the Impact of Online Tracking, Targeting, and Advertising on Consumer Behavior and Consumer Welfare," Working Papers, NET Institute, number 24-10, Oct.
• Ana Todorova, 2024, "Digital Marketing in the Age of Artificial Intelligence: Challenges, Opportunities, Trends," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 94-108, March.
• Gabriela Lebeshkovska, 2024, "Marketing Strategies for Promoting Sustainable Tourism Innovations: Case Study of Successful Implementation and Challenges," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 232–242-2, May.
• Mariana Murzova, 2024, "Opportunities for Increasing Brand Equity by Managing Its Social Media Communications," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 119–130-1, December.
• Miruna Diana MOZA & Olimpia BAN, 2024, "The Impact Of Social Networks In Tourism Promotion. Evolution And Trends," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 122-130, July.
• Bogdan VECHE, 2024, "The Representation Of Corporate Social Responsibility (Csr) In American Bank Slogans," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 463-469, July.
• Iuliana OBREJA & Adriana MANOLICĂ, 2024, "Beyond The Hashtag: Exploring The Multifaceted World Of Bookstagram," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 578-586, July.
• Oyebisi IBIDUNNI & Stephen IBIDUNNI & Adetayo AFISANWO, 2024, "Impact Of Environmental Advertising On Customers’ Patronage Decision In Nigeria Banks," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 9, issue 1, pages 63-71, March, DOI: http://doi.org/10.47535/1991ojbe182.
• Nicoleta Cristache & Oana Pricopoaia & Sabin Murariu, 2024, "The Implications of Marketing Strategies in Promoting Sustainability in the Beauty Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 426-433, August.
• Iuliana Obreja & Adriana Manolica, 2024, "Mapping the Evolution of Book Influencers: A Bibliometric Journey," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 476-482, August.
• Ionela-Lidia Beldean, 2024, "The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 355-358, December.
• E. Sophia Valenzuela-G. & Óscar González-Benito & à lvaro Garrido-Morgado, 2024, "¡Sonido activado! ¿Cómo influyen los estímulos auditivos en el engagement del consumidor?," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2403, Apr, revised Apr 2024.
• Nguyen, Luan-Thanh, 2024, "Factors Affecting Service Quality and Satisfaction Customers Use of Mobile Commerce in Ho Chi Minh," MPRA Paper, University Library of Munich, Germany, number 119906, Jan, revised 10 Jan 2024.
• Huynh, Cong Minh & Nguyen, Phan Kim Han, 2024, "Factors Influencing Customers’ Loyalty: An Empirical Study for the Milk Industry in Vietnam," MPRA Paper, University Library of Munich, Germany, number 120346, Mar.
• Ologunebi, John & Taiwo, Ebenezer, 2024, "Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business," MPRA Paper, University Library of Munich, Germany, number 120595, Apr.
• Bird, Davina & Garrod, Luke & Wilson, Chris M, 2024, "Consumer protection versus competition: the case of mandatory refunds," MPRA Paper, University Library of Munich, Germany, number 122125, Sep.
• Ologunebi, John & Taiwo, Ebenezer & All, Kazeem, 2024, "Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA," MPRA Paper, University Library of Munich, Germany, number 123096, Dec.
• Vladimir Zhechev & Daniela Sekulova, 2024, "Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians," Central European Business Review, Prague University of Economics and Business, volume 2024, issue 2, pages 1-25, DOI: 10.18267/j.cebr.343.
• TANASE, George Cosmin, 2024, "The Integration of Emotional Intelligence into AI Marketing: Connecting Brands with Consumers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 1, pages 29-37, March.
• PURCAREA, Ioan Matei, 2024, "A Shift in Retail Perspective Considering Customers’ Three-Dimensionality," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 1, pages 38-44, March.
• TANASE, George Cosmin, 2024, "Personal Brand Management through Social Networks in the Virtual Age of the 21st Century Individualism," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 2, pages 28-33, June.
• PURCAREA, Ioan Matei, 2024, "Phigital Retail Under Pressure to Streamlining Shoppers’ Path to Purchase Based on AI Integration," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 2, pages 34-40, June.
• TANASE, George Cosmin, 2024, "Understand AI Driven Marketing Capabilities: Empowering Customer Experience and Deliver Value with Intelligent Tools and Technologies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 3, pages 26-32, September.
• PURCAREA, Ioan Matei, 2024, "Brand and CX Management Challenged to Comprehend the Phygital Customers’ Journey: Blending Brand and CX Governance," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 3, pages 33-41, September.
• TANASE, George Cosmin, 2024, "The Social Impact of Emerging Metaverse Business Models as Continuously Evolving and Innovative Environments," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 4, pages 36-40, December.
• PURCAREA, Ioan Matei, 2024, "Marketers’ Socio-Technical Perspective Approach of the Phygital Retail Complex System," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 15, issue 4, pages 41-47, December.
• Iuliana Obreja, 2024, "Bookstagram Tours: Redefining Social Media Marketing in the Publishing Industry in Romania," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 27, issue 87, pages 24-32, March.
• Parul Gupta & Ritu Srivastava & Shalini Jain & Shailendra P. Jain, 2024, "The Ethics of Unhealthy Food and Beverage Advertising to Children: A Bibliometric Analysis and Future Research Agenda," American Business Review, Pompea College of Business, University of New Haven, volume 27, issue 2, pages 706-774.
• Dewi Hermawati & Pristiyono Pristiyono & Anita Sri Rejeki Hutagaol, 2024, "D & Dimsum Marketing Analysis of Purchasing Decisions and Word of Mouth," Social Sciences Insights Journal, MID Publisher International, volume 2, issue 1, pages 14-25.
• Alina-Andrea MIRON & Florin-Tudor IONESCU & Anca Ioana BLAGA & Oana MOGO?, 2024, "Navigating Online Success: Assessing the Impact of Google and Meta Ads on a Family-Owned Pharmacy Chain in Romania," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1050-1061, August.
• Ana TODOROVA & Svilena RUSKOVA, 2024, "Empathy in Marketing: A Customer-Oriented Approach based on Authenticity," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, volume 6, issue 1, pages 1076-1085, August.
• Qing Yao & Yixuan Han & Defeng Yang, 2024, "Should online reviews include pictures? The impact of fit between product type and online review presentation format," Australian Journal of Management, Australian School of Business, volume 49, issue 3, pages 509-527, August, DOI: 10.1177/03128962221142407.
• Sangita Poddar & Tanmoyee Banerjee (Chatterjee) & Swapnendu Banerjee, 2024, "Optimal Contract Under Endogenous Platform Services: Implications of Tax and Advertising," Studies in Microeconomics, , volume 12, issue 3, pages 345-370, December, DOI: 10.1177/23210222231206232.
• Malgorzata Szwed, 2024, "Would You Pay an Insta-doctor a Visit? Social Media Personal Brands and Young Consumer Perception," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 19, pages 1-14, DOI: 10.7172/2449-6634.jmcbem.2024.2.1.
• Michal Scibor-Rylski, 2024, "Motivating Marketing Research Respondents to Provide More Elaborated Answers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 19, pages 15-25, DOI: 10.7172/2449-6634.jmcbem.2024.2.2.
• Lei Yan & Yuxiang Zhang & Shue Mei & Weijun Zhong, 2024, "Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework," Electronic Commerce Research, Springer, volume 24, issue 3, pages 1533-1562, September, DOI: 10.1007/s10660-022-09568-2.
• Adrian Waltenrath, 2024, "Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-24, December, DOI: 10.1007/s12525-023-00679-8.
• Zofia Saternus & Cristina Mihale-Wilson & Oliver Hinz, 2024, "Influencer marketing on Instagram—The optimal disclosure strategy from influencers’ and marketers’ perspectives," Electronic Markets, Springer;IIM University of St. Gallen, volume 34, issue 1, pages 1-27, December, DOI: 10.1007/s12525-024-00743-x.
• Shrutika Mishra & A R Tripathi & R S Singh & Priyanshu Mishra, 2024, "Comparative Analysis of Digital Business Models," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 15, issue 2, pages 6666-6705, June, DOI: 10.1007/s13132-023-01192-1.
• Karl Weinmayer & Marion Garaus & Udo Wagner, 2024, "The impact of corporate sustainability performance on advertising efficiency," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., volume 46, issue 1, pages 175-209, March, DOI: 10.1007/s00291-023-00717-z.
• Vesna Lukovic, 2024, "A Tourist’s View of Digital Marketing in Finding Thermal Springs Near Thessaloniki: A Case Study of Lagkada Baths," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_14.
• Constantinos Halkiopoulos & Giorgos Igoumenakis & Alexandra Theodoropoulou, 2024, "Evaluation of Hotel Services Utilizing Digital Marketing Strategies in Less Developed Countries Within the Hospitality Industry," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_18.
• Giorgos Igoumenakis & Alexandra Theodoropoulou & Constantinos Halkiopoulos, 2024, "Tourism and Developing Countries. Conditions and Prospects for Tourism Development," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_43.
• Andrei Ungureanu, 2024, "A Micro Economic Analysis of the Romanian Online Advertising Market—Toward More Fair Value Sharing?," Springer Proceedings in Business and Economics, Springer, in: Maria Mavri & Patricia Ikouta Mazza & Anastasios Karasavvoglou & Persefoni Polychronidou, "Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries", DOI: 10.1007/978-3-031-58437-4_9.
• Sanjoy Kumar Roy & Amena Khatun, 2024, "Influencing factors for ready-to-cook food purchase intentions: a two-stage approach," SN Business & Economics, Springer, volume 4, issue 1, pages 1-31, January, DOI: 10.1007/s43546-023-00611-4.
• Kristian Barnes & Katia Vione & Yasuhiro Kotera, 2024, "Effective leadership practice among senior leaders working from home and in the hybrid workplace across COVID-19," SN Business & Economics, Springer, volume 4, issue 5, pages 1-23, May, DOI: 10.1007/s43546-024-00651-4.
• Andrea Mangani & Andrea Antonelli, 2024, "Hidden Advertising and Firm size: the Symmetry Effect," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 2, pages 1-6.
• Chiou-Fong Wei & Bruce C Y Lee & Kai-ting Wei & Yao Chen, 2024, "The First-person Effect of Green Advertising," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 3, pages 1-5.
• Joshua C. Chang & Munkhsoyol Bayardalai, 2024, "A Sustainability Perspective-The Influence of Green Marketing on Mongolian Consumer Attitudes," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 6, pages 1-10.
• Vladimir V. Syropyatov & Igor A. Arenkov, 2024, "Impact of customer service on brand value and efficiency of a company’s marketing funnel," Upravlenets, Ural State University of Economics, volume 15, issue 2, pages 96-107, May, DOI: 10.29141/2218-5003-2024-15-2-7.
• Boyana Boyanova, 2024, "Brand Management In The Agricultural Sector," Conference of the Department of Agricultural Economics, at the University of Economics - Varna, Publishing house "Science and Economics" Varna, issue 1, pages 273-280.
• Vladimir Zhechev, 2024, "A dive into the marketing trends of 2024: insights to unlocking potential," Business & Management Compass, University of Economics Varna, issue 1, pages 54-65.
• Lyubomira SPASOVA, 2024, "Influence Of Territorial Distribution On Verbal-Visual Advertisements," Business & Management Compass, University of Economics Varna, issue 3, pages 5-18.
• Kristian Nikolov & Ivo Kostov, 2024, "Opportunities of the MLS Systems for Developing the Real Estate Business (Based on the Example of California Regional Multiple Listing Service)," Stroitelno predpriemachestvo i nedvizhima sobstvenost = Construction Entrepreneurship and Real Property, University of Economics Varna, issue 2, pages 64-79.
• Kanimozhi G. & Sengottuvel C., 2024, "Customer Value and Sustainable Choice Behaviour in Social Commerce," Economics, Sciendo, volume 12, issue 3, pages 75-94, DOI: 10.2478/eoik-2024-0021.
• Chmielewska Aleksandra Maria & Grabowski Marcin Tomasz, 2024, "The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, volume 17, issue 3, pages 463-485, DOI: 10.2478/ers-2024-0025.
• Biercewicz Konrad & Włodarczyk Katarzyna & Wiścicka-Fernando Małgorzata, 2024, "Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis," Marketing of Scientific and Research Organizations, Sciendo, volume 52, issue 2, pages 105-128, DOI: 10.2478/minib-2024-0012.
• Walaszczyk Ludmiła, 2024, "Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success," Marketing of Scientific and Research Organizations, Sciendo, volume 52, issue 2, pages 88-104, DOI: 10.2478/minib-2024-0011.
• Pluta-Olearnik Mirosława & Hasiak Alisa, 2024, "The Use of Video Marketing in the Communication Strategy of Business Universities," Marketing of Scientific and Research Organizations, Sciendo, volume 54, issue 4, pages 49-64, DOI: 10.2478/minib-2024-0021.
• Peša Anita & Valčić Marko & Smokrović Ana Maria & Laura Izabela, 2024, "Overview of the Use of Eye-Tracking Technology for Monitoring Consumer Views," Naše gospodarstvo/Our economy, Sciendo, volume 70, issue 1, pages 61-70, March, DOI: 10.2478/ngoe-2024-0006.
• Telilani Ghozlan & Boutedja Djamel, 2024, "The Impact of Inbound Marketing on Digital Consumer Behavior in Algeria," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 69, issue 1, pages 37-53, DOI: 10.2478/subboec-2024-0003.
• Ștefan Maria-Cristina & Ionescu Luiza & Andreiana Violeta-Andreea, 2024, "Romanian Tourism Branding Model," Valahian Journal of Economic Studies, Sciendo, volume 15, issue 1, pages 73-86, DOI: 10.2478/vjes-2024-0006.
• Purcărea Ioan-Matei, 2024, "Digital Marketing and E-Commerce in AI Era," Valahian Journal of Economic Studies, Sciendo, volume 15, issue 2, pages 43-58, DOI: 10.2478/vjes-2024-0014.
• Kandzija Vinko & Marcu Laura & Cucui Gabriel, 2024, "Event Promotion of Tourist Destinations using Local Ethnical Particularities," Valahian Journal of Economic Studies, Sciendo, volume 15, issue 2, pages 67-80, DOI: 10.2478/vjes-2024-0016.
• Fujisawa, Chieko, 2024, "Corporate strategies to exploit the social status created by advertising: quantity vs. price competition," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies, International Telecommunications Society (ITS), number 302462.
• Sandrini, Luca & Somogyi, Robert, 2024, "News media bargaining codes," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 24-043.
• Ruža Iva Jurišic & Krešimir Dabo & Matilda Kolic Stanic, 2024, "The Myth of Influencers: Does Generation Z really Trust Them?," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 4, pages 378-400.
• Mario Fraculj & Sara Brkanic & Diana Plantic Tadic, 2024, "The Integrated Marketing Communication in Croatian Companies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 4, pages 401-414.

2023

• Khondaker Sazzadul Karim & Mohammad Ekramol Islam & Abdullah Mohammed Ibrahim & Shin-Hung Pan & Md. Mominur Rahman, 2023, "Online Marketing Trends and Purchasing Intent Advances in Customer Satisfaction through PLS-SEM and ANN Approach," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 4, pages 24-54, December.
• Veda Varsha Reddy B & Sathish A.S, 2023, "Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions," Advances in Decision Sciences, Asia University, Taiwan, volume 27, issue 4, pages 72-89, December.
• Roberto Corrao & Joel P. Flynn & Karthik A. Sastry, 2023, "Nonlinear Pricing with Underutilization: A Theory of Multi-part Tariffs," American Economic Review, American Economic Association, volume 113, issue 3, pages 836-860, March, DOI: 10.1257/aer.20220199.
• Mariana Carrera & Sofia Villas-Boas, 2023, "Generic Aversion and Observational Learning in the Over-the-Counter Drug Market," American Economic Journal: Applied Economics, American Economic Association, volume 15, issue 3, pages 380-410, July, DOI: 10.1257/app.20200867.
• Itai Ater & Oren Rigbi, 2023, "Price Transparency, Media, and Informative Advertising," American Economic Journal: Microeconomics, American Economic Association, volume 15, issue 1, pages 1-29, February, DOI: 10.1257/mic.20200337.
• Simon P. Anderson & Martin Peitz, 2023, "Ad Clutter, Time Use, and Media Diversity," American Economic Journal: Microeconomics, American Economic Association, volume 15, issue 2, pages 227-270, May, DOI: 10.1257/mic.20210139.
• Nils A. Breitmar & Matthew Harding & Carlos Lamarche, 2023, "Using Grouped Data to Estimate Revenue Heterogeneity in Online Advertising Auctions," AEA Papers and Proceedings, American Economic Association, volume 113, pages 161-165, May, DOI: 10.1257/pandp.20231095.
• Lisa Ho & Emily Breza & Abhijit Banerjee & Arun G. Chandrasekhar & Fatima C. Stanford & Renato Fior & Paul Goldsmith-Pinkham & Kelly Holland & Emily Hoppe & Louis- Maël Jean & Lucy Ogbu-Nwobodo & Benj, 2023, "The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination: Evidence from Two Randomized Controlled Trials," AEA Papers and Proceedings, American Economic Association, volume 113, pages 653-658, May, DOI: 10.1257/pandp.20231112.
• Ecaterina ȘIȘCAN, 2023, "Key Factors In Selecting Economic Higher Education Institution: Republic Of Moldova Case Study," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), volume 9, issue 1, pages 77-85, June, DOI: https://doi.org/10.53486/2537-6179..
• Marinkovic Dal Poggetto Sofía, 2023, "¿Tiene algún efecto la propaganda política en la decisión de los votantes?," Asociación Argentina de Economía Política: Working Papers, Asociación Argentina de Economía Política, number 4667, Nov.
• Pingjun Jiang, 2023, "Discovering Efficient Keywords – An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 40-45, July.
• Farai NYIKA & Mphokhethwa NDOU, 2023, "Investigating Customer Perceptions of Using Internet Services Providers’ Websites to Access Internet Services in Tembisa Township," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 4, pages 18-26, December.
• Liudmyla DOROKHOVA & Andres KUUSIK & Radi DIMITROV & Kristian PENTUS & Oleksandr DOROKHOV & Mariana PETROVA, 2023, "Planning the digital marketing budget: computer modelling for decision making," Access Journal, Access Press Publishing House, volume 4, issue 2, pages 248-260, March, DOI: 10.46656/access.2023.4.2(7).
• Francesca DI VIRGILIO & Radi DIMITROV & Liudmyla DOROKHOVA & Oleksii YERMOLENKO & Oleksandr DOROKHOV & Mariana PETROVA, 2023, "Innovation factors for high and middle-income countries in the innovation management context," Access Journal, Access Press Publishing House, volume 4, issue 3, pages 434-452, July, DOI: 10.46656/access.2023.4.3(8).
• Nives Milinovic & Ivana First Komen, 2023, "Perceived Safety Of Natural Food Products: Influence Of Different Packaging Cues," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 32, issue 2, pages 375-390, december, DOI: 10.17818/EMIP/2023/2.4.
• Dongwoo Kim & Pallavi Pal, 2023, "Nonparametric estimation of sponsored search auctions and impacts of ad quality on search revenue," CeMMAP working papers, Institute for Fiscal Studies, number 05/23, Mar, DOI: 10.47004/wp.cem.2023.0523.
• Justinas Kisieliauskas & Evelina Sineviciute, 2023, "Colour Psychology Potential In Lithuanian Advertising," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 4, DOI: 10.30525/2256-0742/2023-9-4-1-10.
• Ahmed H. Alsharif & Lina Pileliene, 2023, "A Bibliometric Analysis Of Human Hormones In Consumer Neuroscience And Human Behavior Research: Trends And Insights With Implications For Marketing," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 9, issue 5, DOI: 10.30525/2256-0742/2023-9-5-1-12.
• Todor Krastevich, 2023, "Retargeting Customers Using Uplift Modeling," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 78-99.
• Reem Abou Khouzam, 2023, "The Role of Integrated Marketing Strategies on Hotel Performance during COVID-19 in Lebanon," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 674-686.
• Leo Sveikauskas & Rachel Soloveichik & Corby Garner & Peter B. Meyer & James Bessen & Mathew Russell, 2023, "Marketing, Other Intangibles, and Output Growth in 61 United States Industries," BEA Papers, Bureau of Economic Analysis, number 0122, Oct.
• Vanja Kovač & Goran Petković, 2023, "Uticaj Internet Oglašavanja Putem Pametnih Telefona Na Materijalizam Potrošača (The Influence Of Mobile Advertising On Materialism)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 48, pages 23-36, March.
• Nguyen Minh Ha & Le Quoc Phong & Tran Kiem Viet Thang & Huynh Luong Tam & Tran Hai Dang & Nguyen Thi Mai Hoa, 2023, "Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 13, issue 2, pages 19-38, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2259.
• Nguyễn Hoàng Sinh & Nguyễn Minh Hiền, 2023, "Sự chứng thực của người nổi tiếng tác động lên thái độ và ý định mua hàng của người tiêu dùng: Vai trò trung gian của tương tác xã hội," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 1, pages 92-108, DOI: 10.46223/HCMCOUJS.econ.vi.18.1.2126.
• Bùi Thị Ngọc Bé & Huỳnh Quốc Huy, 2023, "Ảnh hưởng của quảng cáo bắt chước lan truyền đến ý định chia sẻ quảng cáo lên mạng xã hội: Vai trò của cảm giác phấn khích và nhu cầu nhận thức," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 5, pages 127-140, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2130.
• Huỳnh Nhựt Phương & Nguyễn Thúy An & Khưu Ngọc Huyền, 2023, "Ứng dụng mô hình SOR nghiên cứu các yếu tố ảnh hưởng hành vi né tránh quảng cáo của người dùng Youtube tại thành phố Cần Thơ," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 5, pages 72-83, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2246.
• Andrei Matveenko & Egor Starkov, 2023, "Sparking curiosity or tipping the scales? Targeted advertising with consumer learning," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2023_425, May.
• Martin Peitz & Anton Sobolev & Paul Wegener, 2023, "Ad Blocking, Whitelisting, and Advertiser Competition," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2023_448, Aug.
• Jacopo Gambato & Martin Peitz, 2023, "Platform-Enabled Information Disclosure," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2023_468, Sep.
• Lorenzon Emmanuel, 2023, "Uninformed Bidding in Sequential Auctions," The B.E. Journal of Theoretical Economics, De Gruyter, volume 23, issue 1, pages 155-179, January, DOI: 10.1515/bejte-2021-0009.
• Dongwoo Kim & Pallavi Pal, 2023, "Nonparametric Estimation of Sponsored Search Auctions and Impacts of AD Quality on Search Revenue," CESifo Working Paper Series, CESifo, number 10312.
• Christopher Teh & Chengsi Wang & Makoto Watanabe, 2023, "Strategic Limitation of Market Accessibility: Search Platform Design and Welfare," CESifo Working Paper Series, CESifo, number 10507.
• Daniel Ershov & Yanting, He & Stephan Seiler, 2023, "How Much Influencer Marketing Is Undisclosed? Evidence from Twitter," CESifo Working Paper Series, CESifo, number 10743.
• Daniel Garcia, 2023, "Search Engine Competition," CESifo Working Paper Series, CESifo, number 10856.
• Christopher The & Chengsi Wang & Makoto Watanabe, 2023, "Strategic Limitation of Market Accessibility: Search Platform Design and Welfare," CIGS Working Paper Series, The Canon Institute for Global Studies, number 23-004E, Mar.
• Carlos Fernando Osorio-Andrade & Carlos Alberto Arango Pastrana & Augusto Rodr�guez Orejuela, 2023, "Evolución de la investigación científica sobre electronic word of mouth en la industria del turismo: un análisis bibliométrico," Estudios Gerenciales, Universidad Icesi, volume 39, issue 166, pages 110-122, DOI: 10.18046/j.estger.2023.166.5415.
• Aura Janeth Uribe Arévalo, 2023, "La responsabilidad del marketing verde," Revista Tendencias, Universidad de Narino, volume 24, issue 2, pages 288-306.
• Simonov, Andrey & Valletti, Tommaso & Veiga, Andre, 2023, "Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment," CEPR Discussion Papers, Centre for Economic Policy Research, number 17956, Mar.
• Decarolis, Francesco & Li, Muxin, 2023, "Regulating Online Search in the EU: From the Android Case to the Digital Markets Act and Digital Services Act," CEPR Discussion Papers, Centre for Economic Policy Research, number 18177, May.
• Baslandze, Salomé & Greenwood, Jeremy & Marto, Ricardo & Moreira, Sara, 2023, "The Expansion of Varieties in the New Age of Advertising," CEPR Discussion Papers, Centre for Economic Policy Research, number 18470, Sep.
• Abi-Rafeh, Rossi & Dubois, Pierre & Griffith, Rachel & O'Connell, Martin, 2023, "The Effects of Sin Taxes and Advertising Restrictions in a Dynamic Equilibrium," CEPR Discussion Papers, Centre for Economic Policy Research, number 18527, Oct.
• Karle, Heiko & Reisinger, Markus, 2023, "Imperfect Targeting and Advertising Strategies," CEPR Discussion Papers, Centre for Economic Policy Research, number 18591, Nov.
• Mária Bohdalová & Miriama Křížková, 2023, "Short-term and seasonal time series models for online marketing campaigns," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 1, pages 16-26.
• Matouš Haicl, 2023, "Brand seduction as a tool for brand's success: Conceptualizing the term," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 2, pages 2-11.
• Monika Březinová, 2023, "Factors affecting the communication mix of small businesses in the selected industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 17-24.
• Joachim Riedl & Stefan Wengler & Marcin Adam Czaban & Simon Benjamin Steudtel, 2023, "Sexism in advertisements – a cross-cultural analysis," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 3, pages 2-16.
• Nelson B. Guillen Jr., 2023, "Leveraging beauty pageants for brand exposure: An analysis of sponsorships and advertising opportunities in Philippine pageantry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 18, issue 4, pages 14-28.
• Salome Baslandze & Jeremy Greenwood & Ricardo Marto & Sara Moreira, 2023, "The Expansion of Product Varieties in the New Age of Advertising," Economie d'Avant Garde Research Reports, Economie d'Avant Garde, number 37, Mar.
• Vusumuzi David Mbatha & Aaron Koopman & Tinashe Chuchu, 2023, "Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study," International Review of Management and Marketing, Econjournals, volume 13, issue 3, pages 16-24, May.
• Fathor AS & Fatimatul Fatmariyah, 2023, "Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia," International Review of Management and Marketing, Econjournals, volume 13, issue 3, pages 25-32, May.
• Marlini Moodley & Sershan Naidoo, 2023, "Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa," International Review of Management and Marketing, Econjournals, volume 13, issue 6, pages 19-28, November.
• Alexandra Iorgulescu & Mihaela Marcu, 2023, "The Role Of Advertising For Society And Consumers," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 10, issue 2, pages 141-144, December, DOI: 10.5281/zenodo.15254250.
• Elena Opran, 2023, "Revivals Of The Myth In Advertising Construction," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 10, issue 2, pages 145-149, December, DOI: 10.5281/zenodo.15254253.
• Kassas, Bachir & Cao, Xiang & Gao, Zhifeng & House, Lisa A. & Guan, Zhengfei, 2023, "Consumer preferences for country of origin labeling: Bridging the gap between research estimates and real-world behavior," Journal of choice modelling, Elsevier, volume 48, issue C, DOI: 10.1016/j.jocm.2023.100429.
• Luo, Haohan & Wang, Haijun & Wu, Ying, 2023, "Advertising and corporate cash holdings," Finance Research Letters, Elsevier, volume 58, issue PB, DOI: 10.1016/j.frl.2023.104475.
• Siemering, Christian, 2023, "A model of endogenous targeting in duopoly," Information Economics and Policy, Elsevier, volume 64, issue C, DOI: 10.1016/j.infoecopol.2023.101047.
• Decarolis, Francesco & Li, Muxin, 2023, "Regulating online search in the EU: From the android case to the digital markets act and digital services act," International Journal of Industrial Organization, Elsevier, volume 90, issue C, DOI: 10.1016/j.ijindorg.2023.102983.
• Matveenko, Andrei & Starkov, Egor, 2023, "Sparking curiosity or tipping the scales? Targeted advertising with consumer learning," Journal of Economic Behavior & Organization, Elsevier, volume 213, issue C, pages 172-192, DOI: 10.1016/j.jebo.2023.07.008.
• Lyu, Chen, 2023, "Information design for selling search goods and the effect of competition," Journal of Economic Theory, Elsevier, volume 213, issue C, DOI: 10.1016/j.jet.2023.105722.
• Li, Tongxia & Lu, Chun & Routledge, James, 2023, "Brand capital on debt maturity structure," Journal of Contemporary Accounting and Economics, Elsevier, volume 19, issue 3, DOI: 10.1016/j.jcae.2023.100381.
• Zhang, Zhian & Tang, Jiayi & Ye, Ziyu, 2023, "New evidence of the relationship between media, culture industry, and mineral efficiency in high and low income asian economies," Resources Policy, Elsevier, volume 87, issue PB, DOI: 10.1016/j.resourpol.2023.104313.
• Yokoo, Hide-Fumi & Harada, Tetsuya, 2023, "What makes green persuasion effective? Evidence from a community-financed sanitation program in Indonesia," Resource and Energy Economics, Elsevier, volume 73, issue C, DOI: 10.1016/j.reseneeco.2023.101371.
• Vera Butkouskaya & Olga Oyner & Sergey Kazakov, 2023, "The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, volume 28, issue 56, pages 319-334, May, DOI: 10.1108/JEFAS-09-2022-0237.
• Saurav Kumar, 2023, "Red Ocean Strategy: A Literature Review," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 91-100.
• Barbara Marciszewska & Wiktoria Szydlowska, 2023, "Promotion on the Internet: The Impact on the Consumer and Its Effects – Selected Examples," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 690-703.
• Agnieszka Sawinska & Agnieszka Smalec, 2023, "Film Tourism in the Promotion of a Touristic Area," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 513-522.
• Monika Pettersen-Sobczyk, 2023, "Social Media Influencer Marketing in the Promotion of Tourist Destinations," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 585-594.
• Mauro Capestro & Greta Chiavegato, 2023, "Il consumo dei beni di lusso nel contesto della sharing economy: un caso di studio italiano," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, volume 2023, issue 1, pages 53-70.
• Salomé Baslandze & Jeremy Greenwood & Ricardo Marto, 2023, "The Expansion of Varieties in the New Age of Advertising," FRB Atlanta Working Paper, Federal Reserve Bank of Atlanta, number 2023-15, Sep, DOI: 10.29338/wp2023-15.
• Rina Suthia Hayu, 2023, "The Effect of Overall E-Service Quality in Marketing to Online Customer Satisfaction after Covid-19 ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr315, Jun, DOI: https://doi.org/10.35609/jmmr.2023..
• Taoufiq Dadouch & Bouchra Bennani & Malika Haoucha, 2023, "Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to AI-Conversational Apps: A Literature Review," Post-Print, HAL, number hal-04194657, Aug, DOI: 10.5281/zenodo.8299494.
• Natvik, Gisle J. & Tangerås, Thomas, 2023, "Paying with Personal Data," Working Paper Series, Research Institute of Industrial Economics, number 1481, Dec.
• STANTON, John L & BAGLIONE, Stephen & SALNIKOVA, Ekaterina, 2023, "The Effect of Positive and Negative Nutrition/Health Advertising Label Claims on Intention to Buy," Holistic Marketing Management Journal, Holistic Marketing Management, volume 13, issue 2, pages 9-23, July.
• Chen He & Tobias J. Klein, 2023, "Advertising as a Reminder: Evidence from the Dutch State Lottery," Marketing Science, INFORMS, volume 42, issue 5, pages 892-909, September, DOI: 10.1287/mksc.2022.1405.
• Huong Le & Andros Gregoriou & Tung Nguyen, 2023, "Advertising, product market competition and stock returns," Review of Quantitative Finance and Accounting, Springer, volume 60, issue 4, pages 1605-1628, May, DOI: 10.1007/s11156-023-01143-6.
• Ganesh Iyer & T. Tony Ke, 2023, "Competitive Model Selection in Algorithmic Targeting," NBER Working Papers, National Bureau of Economic Research, Inc, number 31002, Mar.
• Steven Tadelis & Christopher Hooton & Utsav Manjeer & Daniel Deisenroth & Nils Wernerfelt & Nick Dadson & Lindsay Greenbaum, 2023, "Learning, Sophistication, and the Returns to Advertising: Implications for Differences in Firm Performance," NBER Working Papers, National Bureau of Economic Research, Inc, number 31201, Apr.
• Lin William Cong & Siguang Li, 2023, "A Model of Influencer Economy," NBER Working Papers, National Bureau of Economic Research, Inc, number 31243, May.