Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2019

• Charles Angelucci & Julia Cage, 2019, "Newspapers in Times of Low Advertising Revenues," Post-Print, HAL, number hal-03391880, Aug, DOI: 10.1257/mic.20170306.
• Charles Angelucci & Julia Cage, 2019, "Newspapers in Times of Low Advertising Revenues," Sciences Po Economics Publications (main), HAL, number hal-03391880, Aug, DOI: 10.1257/mic.20170306.
• PURCAREA, Ioan Matei, 2019, "Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 1, pages 28-37, March.
• PURCAREA, Ioan Matei, 2019, "Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 2, pages 14-21, June.
• PURCAREA, Ioan Matei, 2019, "Marketers’ Reskilling within the Digital Transformation, a Today’s Essential Task for Approaching New Digital Roles," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 3, pages 11-22, September.
• PURCAREA, Ioan Matei, 2019, "The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 4, pages 12-21, December.
• PURCAREA, Theodor, 2019, "Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 4, pages 28-38, December.
• Nataliya Zdyrko, 2019, "Expenditure on Advertising in Social Networks: Accounting and Taxation," Oblik i finansi, Institute of Accounting and Finance, issue 4, pages 11-18, December.
• Mary Beth McCabe & Mary Beth McCabe, 2019, "Mobile Marketing Strategies For Educational Programs," Business Education and Accreditation, The Institute for Business and Finance Research, volume 11, issue 1, pages 111-121.
• Brett Hollenbeck & Sridhar Moorthy & Davide Proserpio, 2019, "Advertising Strategy in the Presence of Reviews: An Empirical Analysis," Marketing Science, INFORMS, volume 38, issue 5, pages 793-811, September, DOI: 10.1287/mksc.2019.1180.
• Justin M. Rao & Andrey Simonov, 2019, "Firms’ reactions to public information on business practices: The case of search advertising," Quantitative Marketing and Economics (QME), Springer, volume 17, issue 2, pages 105-134, June, DOI: 10.1007/s11129-018-9203-7.
• Serafin Grundl & You Suk Kim, 2019, "Consumer mistakes and advertising: The case of mortgage refinancing," Quantitative Marketing and Economics (QME), Springer, volume 17, issue 2, pages 161-213, June, DOI: 10.1007/s11129-018-9207-3.
• Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2019, "Advertising and brand attitudes: Evidence from 575 brands over five years," Quantitative Marketing and Economics (QME), Springer, volume 17, issue 3, pages 257-323, September, DOI: 10.1007/s11129-018-9204-6.
• Oladipo Gbemi Olaore & O.L. Kuye, 2019, "Re-Branding: Implication, Benefits and Effects on Buying Decision Using Selected FMCG in Lagos State, Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 3, pages 12-19, September.
• Hoertnagl, Tanja & Kerschbamer, Rudolf & Stracke, Rudi, 2019, "Competing for market shares: Does the order of moves matter even when it shouldn't?," Munich Reprints in Economics, University of Munich, Department of Economics, number 78290.
• Md. FarhanFaruqui & Fabliha Tasnim Hride, 2019, "Influence of Shelf Space Arrangement on Buying Behavior," International Journal of Business and Social Research, LAR Center Press, volume 9, issue 3, pages 52-60, March.
• Jan Vrána & Michal Pšurný & Ondřej Dufek & Stanislav Mokrý, 2019, "Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 5, issue 1, pages 98-106, DOI: 10.11118/ejobsat.v5i1.154.
• Josef Vodak & Lucia Cakanova & Miroslav Pekar & Martin Novysedlak, 2019, "Who is Influencer and How to Choose the Right One to Improve Brand Reputation?," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 17, issue 2 (Summer, pages 149-162, DOI: 10.26493/1854-6935.17.149-162.
• Josef Vodak & Lucia Cakanova & Miroslav Pekar & Martin Novysedlak, 2019, "Influencer Marketing as a Modern Phenomenon in Reputation Management," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 17, issue 3 (Fall), pages 211-220, DOI: 10.26493/1854-6935.17.211-220.
• Marco GAMBARO & Tong WANG, 2019, "The Relationship between Advertising and Consumption," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2019-07, Jun.
• Marija Antonija Pajić, 2019, "Consumer behaviour factors and contemporary trends on the luxury goods market," Notitia - journal for economic, business and social issues, Notitia Ltd., volume 1, issue 5, pages 101-118, December.
• Kitchenko Olena & Kuchina Svitlana, 2019, "Enterprise communication policy indicators analysis as a part of marketing audit," Technology audit and production reserves, 3(47) 2019, Socionet;Technology audit and production reserves, volume 3, issue 4(47), pages 51-54.
• Georgi Manolov, 2019, "The Financing of Bulgarian Political Advertising in the Media (2003 – 2018)," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 271-283, June.
• RUSE Ana Valentina & CRISTEA Maria Adelina & CIOBANU Oana Maria & ROMAN Polixenia Aurora, 2019, "Decision Making Factors In Purchasing The Analgesics Brands On Romanian Pharmaceutical Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 321-329, December.
• Adriana Manolică & Teodora Roman & Alina Ioana Roman, 2019, "Like It or Not: Facebook Advertising Triggers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 450-456, August.
• Adriana Manolică & Nicoleta-Roxana GheÈ›a & Eliza-Iuliana HopÈ™a, 2019, "Assertive and Non-assertive Consumer Behavior Styles in Relation with Advertising Appeals," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 519-527, December.
• Jiménez-Castillo, David & Sánchez Fernández, Raquel, 2019, "The role of digital influencers in brand recommendation: examining their impact on engagement, expected value and purchase intention," MPRA Paper, University Library of Munich, Germany, number 123129, Dec.
• Hollenbeck, Brett & Moorthy, Sridhar & Proserpio, Davide, 2019, "Advertising strategy in the presence of reviews: An empirical analysis," MPRA Paper, University Library of Munich, Germany, number 92753, Mar.
• Murphy, Daniel, 2019, "Increasing clicks through advanced targeting: Applying the third-party seal model to airline advertising," MPRA Paper, University Library of Munich, Germany, number 93886, Apr.
• Snir, Avichai & Levy, Daniel, 2019, "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper, University Library of Munich, Germany, number 94469, Jun.
• Martina Korecká, 2019, "Labels Referring to Czech Origin," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2019, issue 1, pages 32-49, DOI: 10.18267/j.aop.615.
• James T. Strong & Gokce Soydemir & Panagiotis Petratos, 2019, "Asymmetric Impact of Advertising revenues on Consumer Behavior: A Bivariate Approach," Central European Business Review, Prague University of Economics and Business, volume 2019, issue 2, pages 1-14, DOI: 10.18267/j.cebr.212.
• Dilaysu Çınar, 2019, "Di̇ji̇tal Ortamda Yapilan Reklam Harcamalarina Yöneli̇k Algilamalarin Tüketi̇ci̇-Marka Bağliliği Boyutlari Üzeri̇ndeki̇ Etki̇si̇," Academic Review of Humanities and Social Sciences, Bursa Teknik Üniversitesi, volume 2, issue 2, pages 88-108.
• Md. Jamal Uddin & Md. Mostafizur Rahman & Abul Kalam & Md. Ferdush Rahman, 2019, "Advertising Effectiveness and Influence of Consumer Buying Decision of LED Television," Asian Business Review, Asian Business Consortium, volume 9, issue 3, pages 77-82.
• Bilge Nur Ozturk & Serkan Akinci, 2019, "The Impact of Advertising Content on Purchase Intention: A Moderated Mediation Model of Attitude toward the Product and Environmental Concern," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 277-296.
• Edin Guclu Sozer, 2019, "The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 541-555.
• Fatma Gul Bilginer Ozsaatci, 2019, "Katılım Bankacılığı Reklamlarında İçerik Analizi (Content Analysis in Participation Banking Advertisements)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 5, pages 1127-1142.
• Muhammad Raza & Reema Farooghi & Saeed Abbas Shah, 2019, "Determinants of Brand Loyalty in the Cola Industry of Pakistan: A Case Study of Pepsi Cola," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 1, pages 12-33.
• Álvaro Rojas-Lamorena & Juan Alcántara-Pilar & Iván Sánchez-Duarte & Mª Eugenia Rodríguez-López, 2019, "The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 7, issue 1, pages 53-66.
• Alina Natalia IOSIF & ELENA GURGU, 2019, "Provisions Concerning The Organization Of Events For The Promotion Of Products On The Pharmaceutical Market In Romania," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 19, issue 3, pages 111-126.
• Naglaa Diaa Ramzy & Sireen Abdulhalim & Pansee Mashaly, 2019, "Exploring In-Game Advertising and Brand Recall," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8711878, Jul.
• Gulcin Ipek Emeksiz, 2019, "The Factors Which Lead Brands To Use Social Media In External Corporate Communication," International Journal of Social Sciences, International Institute of Social and Economic Sciences, volume 8, issue 2, pages 75-87, September.
• Bianka M³odkowska, 2019, "Influencers on Instagram and YouTube and Their Impact on Consumer Behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 9, pages 4-13.
• Natalia M. Mamedova & Zoya V. Bezveselnaya & Elena V. Malakhova & Valery S. Kozmin & Irina M. Kornilova & Tatyana I. Savinchenko, 2019, "The Modern Paradigm of Advertising in the Light of Sustainable Business Development," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 6, issue 4, pages 2110-2126, June, DOI: 10.9770/jesi.2019.6.4(39).
• Boycho Boychev, 2019, "The Role and Place of the Podcast in the Digital Market," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 2, pages 94-99, August, DOI: 10.36997/IJUSV-ESS/2019.8.2.94.
• Skackauskiene Ilona & Vilkaite-Vaitone Neringa, 2019, "Methodological Perspective of Evaluation of Green Marketing Performance," Economics and Business, Sciendo, volume 33, issue 1, pages 183-191, January, DOI: 10.2478/eb-2019-0013.
• Jeseviciute-Ufartiene Laima, 2019, "Consumer Involvement in the Purchasing Process: Consciousness of the Choice," Economics and Culture, Sciendo, volume 16, issue 1, pages 126-136, June, DOI: 10.2478/jec-2019-0014.
• Brzozowska-Woś Magdalena & Schivinski Bruno, 2019, "The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector," Journal of Management and Business Administration. Central Europe, Sciendo, volume 27, issue 3, pages 2-27, September, DOI: 10.7206/cemj.2658-0845.1.
• Alperytė Irena & Išoraitė Margarita, 2019, "Developing a City Brand," Journal of Intercultural Management, Sciendo, volume 11, issue 4, pages 1-27, December, DOI: 10.2478/joim-2019-0022.
• Hajdas Monika, 2019, "Cultural Codes and Brand Equity Relations – Exploratory Study and Research Implications," Management Sciences. Nauki o Zarządzaniu, Sciendo, volume 24, issue 1, pages 19-27, March, DOI: 10.15611/ms.2019.1.03.
• Broeder Peter & Snijder Hessel, 2019, "Colour in Online Advertising: Going for Trust, Which Blue is a Must?," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 1, pages 5-15, June, DOI: 10.2478/midj-2019-0001.
• Băcilă Mihai F. & Ciornea Raluca & Drule Alexandra M. & Cohut Andreea M., 2019, "Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 2, pages 5-17, December, DOI: 10.2478/midj-2019-0006.
• Zieita Younes & Chenag Samiha, 2019, "Local Citizens Influence on the Company’s CSR Communication," Marketing – from Information to Decision Journal, Sciendo, volume 2, issue 2, pages 51-56, December, DOI: 10.2478/midj-2019-0010.
• Partenie Cristina-Veronica, 2019, "From Intent to Action – A Study Regarding High School Students’ Motivation in Choosing a University," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, volume 29, issue 2, pages 17-32, June, DOI: 10.2478/sues-2019-0006.
• Sabatino, Lorien & Sapi, Geza, 2019, "Online privacy and market structure: Theory and evidence," DICE Discussion Papers, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), number 308.
• Lamberz, Julia & Litfin, Thorsten & Teckert, Özlem & Meeh-Bunse, Gunther, 2019, "How Does the Attitude to Sustainable Food Influence the Perception of Customers at the Point of Sale? - an Eye-Tracking Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Karle, Heiko, 2019, "Excessive Targeting," VfS Annual Conference 2019 (Leipzig): 30 Years after the Fall of the Berlin Wall - Democracy and Market Economy, Verein für Socialpolitik / German Economic Association, number 203626.

2018

• Naoki Aizawa & You Suk Kim, 2018, "Advertising and Risk Selection in Health Insurance Markets," American Economic Review, American Economic Association, volume 108, issue 3, pages 828-867, March.
• Sander Heinsalu, 2018, "Dynamic Noisy Signaling," American Economic Journal: Microeconomics, American Economic Association, volume 10, issue 2, pages 225-249, May.
• Darius N. Lakdawalla, 2018, "Economics of the Pharmaceutical Industry," Journal of Economic Literature, American Economic Association, volume 56, issue 2, pages 397-449, June.
• Surianu Iulia, 2018, "A Preliminary Study on the Potential of Femvertising in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 50-56, July.
• Uță Cristina, 2018, "Shaping Advertising Through Cultural Differences," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 68-78, July.
• Negru Mădălina, 2018, "The Role of Marketing Communication for Creating the Ryanair’s Image, from Consumers Perspectives," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 79-84, July.
• Tsvetelina DIMITROVA, 2018, "Corporate Image of Banks: Comparative Study in Bulgaria and Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 273-281, November.
• Diederich BAKKER, 2018, "Conceptualising Influencer Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 79-87, November.
• Adriana MANOLICÄ‚ & CORINA-ELENA MITITIUC & Teodora ROMAN, 2018, "Negative Brand Names," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 21, pages 31-44, June.
• Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2018, "Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years," Papers, arXiv.org, number 1810.07783, Sep.
• Amitrajeet A. Batabyal & Hamid Beladi, 2018, "Advertising and Competition for Market Share between a New Good Producer and a Remanufacturer," German Economic Review, Verein für Socialpolitik, volume 19, issue 1, pages 113-118, February, DOI: 10.1111/geer.12121.
• Andrew Rhodes & Chris M. Wilson, 2018, "False advertising," RAND Journal of Economics, RAND Corporation, volume 49, issue 2, pages 348-369, June, DOI: 10.1111/1756-2171.12228.
• Ciprian-Marcel POP & Eniko Elisabeta BODEA, 2018, "Data Mining And Big Data Processing For Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 70, issue 4, pages 94-104, September.
• Shakeeb Khan & Denis Nekipelov & Justin Rao, 2018, "Measuring the Return to Online Advertising: Estimation and Inference of Endogenous Treatment Effects," Boston College Working Papers in Economics, Boston College Department of Economics, number 946, Feb.
• E. Carroni & L. Ferrari & S. Righi, 2018, "The Price of Discovering Your Needs Online," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number wp1116, Jan.
• Batabyal Amitrajeet A. & Beladi Hamid, 2018, "Advertising and Competition for Market Share between a New Good Producer and a Remanufacturer," German Economic Review, De Gruyter, volume 19, issue 1, pages 113-118, February, DOI: 10.1111/geer.12121.
• Kinga (LÁZÁR) KÁDÁR, 2018, "Marketing Strategies And Policies For Developing Tourism In The Centre Region," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 2, pages 58-64.
• Kinga (LÁZÁR) KÁDÁR, 2018, "Quantitative Marketing Research Regarding The Promotional Impact On The Behaviour Of The Consumers Of Touristic Services In The County Of Covasna," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 3, pages 149-154.
• Réka (DOMBI) BARABÁS, 2018, "Bank Marketing Environment. Pest Analysis For The Romanian Bank System," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 3, pages 192-197.
• Mathieu-Claude Chaboud & Cornelia Caseau, 2018, "Instrumental Crowdfunding as a Communication Innovation: When a Bank, a Non-Profit Organization and a Hotel Project Meet the Crowd," Journal of Innovation Economics, De Boeck Université, volume 0, issue 2, pages 89-111.
• Chen He & Tobias J. Klein, 2018, "Advertising as a Reminder: Evidence from the Dutch State Lottery," CESifo Working Paper Series, CESifo, number 7080.
• Liberini, Federica & Redoano, Michela & Russo, Antonio & Cuevas, Angel & Cuevas, Ruben, 2018, "Politics in the Facebook Era Evidence from the 2016 US Presidential Elections," CAGE Online Working Paper Series, Competitive Advantage in the Global Economy (CAGE), number 389.
• He, Chen & Klein, Tobias, 2022, "Advertising as a reminder: Evidence from the Dutch State Lottery," CEPR Discussion Papers, Centre for Economic Policy Research, number 12948, Mar.
• Bronnenberg, Bart & Dube, Jean-Pierre & Sanders, Robert, 2018, "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," CEPR Discussion Papers, Centre for Economic Policy Research, number 13283, Oct.
• Vanda Lieskovská & Katarína Petrovčíková, 2018, "Integrated marketing communication: Example on the selected retailer," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 2, pages 2-12.
• Aygül DÖNMEZ-TURAN & Beni YANAR, 2018, "An exploratory study for advertisements on the content of sustainability," Journal of Social and Administrative Sciences, EconSciences Journals, volume 5, issue 4, pages 285-295, December.
• Дарина Павлова, 2018, "Приложни Аспекти На Клиентоцентричните Бизнес Модели," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 245-274.
• Mahmood A. Husain Mahmood & Eric E. Mang'unyi, 2018, "The Meanings of “Good Service Quality”: Insights from a Private University Brand in the Kingdom of Bahrain," International Review of Management and Marketing, Econjournals, volume 8, issue 2, pages 96-101.
• Raja Intan Suhaylah & Azman Bidin & Lim Yan Peng, 2018, "An Application of Adobe Illustrator for a Two-dimensional Surface Food Packaging Design: A Pilot Data Visual Design Elements Analysis," International Review of Management and Marketing, Econjournals, volume 8, issue 2, pages 63-68.
• Budovich Lidia Sergeevna, 2018, "Experiential Marketing as a Basis for Modern Communications with Consumers," International Review of Management and Marketing, Econjournals, volume 8, issue 5, pages 79-85.
• Hossam Deraz, 2018, "Users’ Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study," International Review of Management and Marketing, Econjournals, volume 8, issue 6, pages 32-40.
• de Roos, Nicolas & Sarafidis, Yianis, 2018, "Momentum in dynamic contests," Economic Modelling, Elsevier, volume 70, issue C, pages 401-416, DOI: 10.1016/j.econmod.2017.08.015.
• Dindaroğlu, Burak, 2018, "Competitive advertising on broadcasting channels and consumer welfare," Information Economics and Policy, Elsevier, volume 42, issue C, pages 66-75, DOI: 10.1016/j.infoecopol.2017.06.001.
• Murry, Charles, 2018, "The effect of retail competition on relationship-specific investments: evidence from new car advertising," International Journal of Industrial Organization, Elsevier, volume 59, issue C, pages 253-281, DOI: 10.1016/j.ijindorg.2018.03.010.
• Simon P. Anderson & Régis Renault, 2018, "Firm pricing with consumer search," Chapters, Edward Elgar Publishing, chapter 8, in: Luis C. Corchón & Marco A. Marini, "Handbook of Game Theory and Industrial Organization, Volume II".
• Paulo Duarte Silveira & Susana Galvão & Paulo Bogas, 2018, "The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 3-13.
• Rizki Briandana & Caturida Meiwanto Doktoralina & Danto Sukmajati, 2018, "Promotion Analysis of Marine Tourism in Indonesia: A Case Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 602-613.
• O.G.Vdovichena & A.A. Vdovichen & V.A.Chychun, 2018, "Managing the Advertising Activities in the System of Integrated Brand Promotion of an Enterprise," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 124-136.
• Rina Yuliastuty Asmara & Rini Situanti, 2018, "The Effect of Audit Tenure and Firm Size on Financial Reporting Delays," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 414-422.
• Pokul V.O. & Voronina L.A. & Malkova E.M., 2018, "Content Generation in Social Media Based on Consumer Behavior," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 923-935.
• Nora Hilda González Durán & Juan Antonio Olguín Murrieta, 2018, "La publicidad en micro y pequeñas empresas de la zona sur de Tamaulipas," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 250, december.
• Valeria Arina Mircea & Dana SISEA, 2018, "Methods and Communication Techniques in Online Environments and Target Audience," Working papers, Ecological University of Bucharest, Department of Economics, number 05, Apr.
• Daniel MURPHY, 2018, "The Seal of Approval. Introducing the Third-Party Seal Model," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 33-44.
• Fabio Iraldo, 2018, "Green Marketing: How can a Product?s Environmental Footprint be effectively communicated to consumers? A case study with Carlsberg beer," ECONOMICS AND POLICY OF ENERGY AND THE ENVIRONMENT, FrancoAngeli Editore, volume 0, issue 2, pages 167-186.
• Jasrial, 2018, "Earnings Management, Effective Tax Rate (Etr) And Book-Tax Gap (Btg)," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number afr155, Mar.
• Divya Keerthika, 2018, "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr190, Sep.
• Yannick Gabuthy & Eve-Angéline Lambert, 2018, "Legal Advertising and Frivolous Lawsuits," Post-Print, HAL, number hal-01764600, Aug, DOI: 10.1628/jite-2018-0006.
• Régis Chenavaz & Corina Paraschiv, 2018, "Dynamic pricing for inventories with reference price effects," Post-Print, HAL, number hal-01985853, DOI: 10.5018/economics-ejournal.ja.2018-.
• Andrew Rhodes & Chris Wilson, 2018, "False advertising," Post-Print, HAL, number hal-03263861, DOI: 10.1111/1756-2171.12228.
• Ishikawa, Takayuki & Edamura, Kazuma & Takizawa, Miho & Miyakawa, Daisuke & Miyagawa, Tsutomu, 2018, "Who Provides High-Quality Services ?: Evidence from the Survey on Customer Satisfaction," Economic Review, Hitotsubashi University, volume 69, issue 4, pages 346-362, October, DOI: 10.15057/29642.
• 石川, 貴幸 & 枝村, 一磨 & 滝澤, 美帆 & 宮川, 大介 & 宮川, 努, 2018, "消費者から見たサービスの質と生産性 : 顧客満足度指数を利用した実証分析," SSPJ Discussion Paper Series, Service Sector Productivity in Japan: Determinants and Policies, Institute of Economic Research, Hitotsubashi University, number DP18-002, May.
• KILNER, Andrew, 2018, "Excessive offer of services & production/import of goods," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 1, pages 08-10, March.
• PURCAREA, Theodor, 2018, "Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 1, pages 22-44, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018, "Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 2, pages 07-15, June.
• PURCAREA, Theodor, 2018, "CMOs’ strategic empowerment by effectively managing customer feedback," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 2, pages 17-25, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018, "Digital marketers challenged to drive results within the connected world," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 3, pages 08-13, September.
• PURCAREA, Theodor, 2018, "New Challenges for CMOs while Embarking on the Growth Journey," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 3, pages 16-25, September.
• PURCAREA, Ioan Matei, 2018, "Digital marketers are going beyond the traditional DX metrics," Holistic Marketing Management Journal, Holistic Marketing Management, volume 8, issue 4, pages 11-18, December.
• Isabel Morteo, 2018, "Influencers As Enhancers Of The Value Cocreation Experience," Global Journal of Business Research, The Institute for Business and Finance Research, volume 12, issue 2, pages 91-100.
• Omar Ernesto Teran Varela & Enrique Espinosa Ayala & Ofelia Marquez Molina & Pedro Abel Hernandez Garcia & Edgar Isaac, Ruiz Gonzalez & Mariana Vergara Burgos & Mara Patricia Lara Sanchez, 2018, "Inbound Marketing As A Competitive Strategy For Retail Trade Of Msmes In The Municipality Of Juchitepec, State Of Mexico Inbound Marketing Como Estrategia Competitiva Para El Comercio Detallista De Las Mipymes En El Municipio De Juchitepec, Estado De," Revista Global de Negocios, The Institute for Business and Finance Research, volume 6, issue 7, pages 87-97.
• Yakup AKGUL & Ayse AKYOL, 2018, "An Evaluation Of Cause-Related Marketing And A Scale Development Application," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 1, pages 1-24, January, DOI: 10.15637/jlecon.240.
• Mustafa PORTAKALCI & Esra AYDIN KILIC, 2018, "The Role Of Consumer'S Educational Status In Purshasing Decisions: In The Context Of Food And Cosmetic Advertising," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 1, pages 43-58, January, DOI: 10.15637/jlecon.245.
• Nihan TOMRIS KUCUN & Can YAMAN & Sezen GUNGÃ-R & Sertac EROÄLU, 2018, "Biometric Analysis Of Stress Levels Of Digital Natives And Digital Immigrants Within Online Shopping Processes," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 4, pages 177-190, October, DOI: 10.15637/jlecon.268.
• Can YAMAN & Nihan TOMRIS KUCUN & Sezen GUNGÃ-R & Sertac EROÄLU, 2018, "The Contextual Effect And Measurement Of Attention To Advertisements Via Eye Tracking Method," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 5, issue 4, pages 221-232, October, DOI: 10.15637/jlecon.271.
• Kirthi Kalyanam & John McAteer & Jonathan Marek & James Hodges & Lifeng Lin, 2018, "Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com," Quantitative Marketing and Economics (QME), Springer, volume 16, issue 1, pages 1-42, March, DOI: 10.1007/s11129-017-9188-7.
• Anna E. Tuchman & Harikesh S. Nair & Pedro M. Gardete, 2018, "Television ad-skipping, consumption complementarities and the consumer demand for advertising," Quantitative Marketing and Economics (QME), Springer, volume 16, issue 2, pages 111-174, June, DOI: 10.1007/s11129-017-9192-y.
• Javier D. Donna & Pedro Pereira & Tiago Pires & André Trindade, 2018, "Measuring the Welfare of Intermediation in Vertical Markets," GEE Papers, Gabinete de Estratégia e Estudos, Ministério da Economia, number 00103, May, revised May 2018.
• Yannick Gabuthy & Eve-Angéline Lambert, 2018, "Legal Advertising and Frivolous Lawsuits," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, volume 174, issue 3, pages 570-593, September, DOI: 10.1628/jite-2018-0006.
• Daniel W. Elfenbein & Raymond Fisman & Brian McManus, 2018, "Does Cheap Talk Affect Market Outcomes? Evidence from eBay," NBER Working Papers, National Bureau of Economic Research, Inc, number 24437, Mar.
• Lauren H. Cohen & Umit G. Gurun, 2018, "Buying the Verdict," NBER Working Papers, National Bureau of Economic Research, Inc, number 24542, Apr.
• Bart Bronnenberg & Jean-Pierre H. Dubé & Robert E. Sanders, 2018, "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," NBER Working Papers, National Bureau of Economic Research, Inc, number 25214, Nov.
• Stoyanka Mitseva, 2018, "Specifics and Business Standards of Conversation in Business Communication," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 95-106, April.
• Stoyanka Mitseva, 2018, "The Texts of Business Correspondence," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 110-122, October.
• Ivan Bozhkov, 2018, "The First 120 Years of Advertising Effectiveness Research," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 123-136, October.
• Alexandru Iustin Emanuel, 2018, "Influences of Media Channels and the Expansion of Consumer Culture [Influenţe ale canalelor mass-media şi expansiunea culturii de consum]," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01-2.
• Bogdan Veche, 2018, "A Cultural Analysis Of Financial Slogans. The Case Of Us Banks And Credit Unions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 363-374, July.
• Ana Valentina Ruse & Maria Adelina Cristea & Victor-George Constantinescu, 2018, "Too Much Drug Advertising? A Qualitative Perspective Of Romanian Pharmaceutical Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 479-486, July.
• Pierre Dubois & Rachel Griffith & Martin O’Connell, 2018, "The Effects of Banning Advertising in Junk Food Markets," The Review of Economic Studies, Review of Economic Studies Ltd, volume 85, issue 1, pages 396-436.
• Stanciu Anca Cristina & Condrea Elena, 2018, "The Quality of Luxury versus the Luxury of Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 260-263, July.
• Vladimira Kucerova & Jaroslav Zeman, 2018, "Methodology for planning a successful store flyer campaign based on a case study from a Czech retail market," Oeconomia Copernicana, Institute of Economic Research, volume 9, issue 4, pages 755-779, December, DOI: 10.24136/oc.2018.037.
• Donna, Javier D. & Pereira, Pedro & Pires, Tiago & Trindade, Andre, 2018, "Measuring the Welfare of Intermediation in Vertical Markets," MPRA Paper, University Library of Munich, Germany, number 90240, Jul.
• Donna, Javier D. & Pereira, Pedro & Pires, Tiago & Trindade, Andre, 2018, "Measuring the Welfare of Intermediaries in Vertical Markets," MPRA Paper, University Library of Munich, Germany, number 90465, Dec.
• Soomro, Yasir Ali, 2018, "Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals," MPRA Paper, University Library of Munich, Germany, number 92124, Apr.
• Daria Gunina & Michal Novák & Tomáš Kincl & Lenka Komárková, 2018, "Mass Media Communication & Companies' Market Position: The Case Of The Czech Mortgage Market," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2018, issue 2, pages 41-55, DOI: 10.18267/j.aop.600.
• Javier Donna & Andre Trindade & Pedro Pereira & Tiago Pires, 2018, "Measuring the Welfare of Intermediation in Vertical Markets," 2018 Meeting Papers, Society for Economic Dynamics, number 984.
• Mutlu Yuksel Avcilar & Banu Kulter Demirgunes & Gulhan Yenilmez, 2018, "The Effects of In-App Mobile Ads Types on The Attitude Towards and Acceptance of Ads," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 923-943.
• Bulent Ozsacmaci, 2018, "The Mediation Effect of Green Marketing Activities on Green Brand Awareness and Consumer Purchase Intention," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 9, issue 4, pages 945-960.
• Hafsa Waseem & Sobia Sultana, 2018, "The Role of Visual Merchandising in Impulse Buying Behavior: An exploration from the lens of young adult consumers," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 5, issue 1, pages 85-99.
• Valentina Piric & Maja Martinovic & Zoran Barac, 2018, "A Study On Customer’S Perception Ofcroatia’S Banking Industry," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 9, issue 2, pages 169-180.
• Mersid POTURAK & Merve TURKYILMAZ, 2018, "The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 3, issue 2, pages 138-160, December.
• Ruxandra-Irina POPESCU & Razvan-Andrei CORBO? & Ovidiu-Iulian BUNEA, 2018, "Selling Cultural Organizations – A Case Study On Client’S Perception Of The Cultural Activity Of The Calea Victoriei Foundation," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, volume 2018, issue 31, pages 81-96, December.
• Ying-Jiuan Wong & Chi-Feng Wang, 2018, "Is an overconfident CEO good for advertising investments?," Australian Journal of Management, Australian School of Business, volume 43, issue 3, pages 439-455, August, DOI: 10.1177/0312896217733307.
• M.L.Sawika Unahanandh & Teerayout Wattanasupachoke & Pimmanee Rattanawicha & Puripant Ruchikachorn, 2018, "The Study Of Brand Logo Features: Comparisons Between Fast Moving Consumer Products And Durable Products," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6509698, Jul.
• Heleneze Lues & Marko van Deventer, 2018, "Exploring the factors that influence Generation Y students? attitudes towards university websites," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 6810100, Oct.
• Grace Shalini A/P Radhakrishnan & Abdul Basit & Zubair Hassan, 2018, "The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 7, pages 48-65.
• Bogdan Anastasiei & Ana Raluca Chiosa, 2018, "Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 8, pages 33-45.
• Rocsana Bucea-Manea-Tonis & Elena Gurgu, 2018, "Common Mistakes in Social Media. A Case Study on a Non-Profit Company," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 7, issue 3, pages 32-48, September.
• Darius Schlangenotto & Dennis Kundisch & Nancy V. Wünderlich, 2018, "Is paid search overrated? When bricks-and-mortar-only retailers should not use paid search," Electronic Markets, Springer;IIM University of St. Gallen, volume 28, issue 4, pages 407-421, November, DOI: 10.1007/s12525-018-0287-4.
• Hitoshi Hayakawa & Susumu Imai & Kazuko Nakata, 2018, "Empirical Analysis of Brands: A Survey," The Japanese Economic Review, Springer, volume 69, issue 3, pages 324-339, September, DOI: 10.1111/jere.12187.
• Jeremy Bertomeu & Davide Cianciaruso, 2018, "Verifiable disclosure," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), volume 65, issue 4, pages 1011-1044, June, DOI: 10.1007/s00199-017-1048-x.
• Tadas Limba & Mindaugas Kiškis & Gintarė Gulevičiūtė & Andrius Stasiukynas & Tomas Plėta & Ieva Juozapavičiūtė, 2018, "Model based on qualitative criteria for internet marketing development," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 5, issue 3, pages 618-633, March, DOI: 10.9770/jesi.2018.5.3(15).
• He, Chen & Klein, Tobias, 2018, "Advertising as a Reminder : Evidence from the Dutch State Lottery," Discussion Paper, Tilburg University, Center for Economic Research, number 2018-019.
• He, Chen & Klein, Tobias, 2018, "Advertising as a Reminder : Evidence from the Dutch State Lottery," Discussion Paper, Tilburg University, Tilburg Law and Economic Center, number 2018-018.
• He, Chen & Klein, Tobias, 2018, "Advertising as a Reminder : Evidence from the Dutch State Lottery," Other publications TiSEM, Tilburg University, School of Economics and Management, number 0791692c-433c-4e8d-8374-a.
• He, Chen & Klein, Tobias, 2018, "Advertising as a Reminder : Evidence from the Dutch State Lottery," Other publications TiSEM, Tilburg University, School of Economics and Management, number 6a9d1dc7-8fb6-48a1-b954-8.
• Zaimovic Tarik & Sutrovic Adnan, 2018, "Online Vs Traditional; Marketing Challenge In The Telecom Market In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 16, issue 1, pages 45-57, May.
• Yannick Gabuthy & Eve-Angéline Lambert, 2018, "Legal Advertising and Frivolous Lawsuits," Working Papers of BETA, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg, number 2018-03.
• Matteo Giannasi & Francesco Casarin, 2018, "Experimental marketing and the crisis of postmodernism. Problems and perspectives," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 10, Sep.
• Elitsa Gramatikova, 2018, "Challenges to Digital Marketing in Multi-Screen Environment," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 7, issue 1, pages 56-65, October.
• Kicova Eva & Kral Pavol & Janoskova Katarína, 2018, "Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry," Economics and Culture, Sciendo, volume 15, issue 1, pages 5-14, June, DOI: 10.2478/jec-2018-0001.
• Šušić Vukašin & Šaćirović Selim & Marić Anđelina, 2018, "Conditions and Possibilities of Geothermal Energy Utilization to Enhance Economic-Touristic Development of Jošanička Banja," Economic Themes, Sciendo, volume 56, issue 1, pages 91-104, April, DOI: 10.2478/ethemes-2018-0006.
• Baran Radosław, 2018, "Characteristics of Cosmetics Brands by Country of Origin According to the Opinion of Polish Consumers," Journal of Management and Business Administration. Central Europe, Sciendo, volume 26, issue 3, pages 2-13, September, DOI: 10.7206/jmba.ce.2450-7814.232.
• Chui Margaret S. M., 2018, "To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival," Nang Yan Business Journal, Sciendo, volume 6, issue 1, pages 21-46, June, DOI: 10.2478/nybj-2018-0002.
• Blaga Radu Lucian & Blaga Alexandru, 2018, "Probabilistic Model on Buying Decision of Higher Education Services," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, volume 28, issue 2, pages 48-69, June, DOI: 10.2478/sues-2018-0009.
• Benedetto Molinari & Francesco Turino, 2018, "Advertising and Aggregate Consumption: A Bayesian DSGE Assessment," Economic Journal, Royal Economic Society, volume 128, issue 613, pages 2106-2130, August, DOI: 10.1111/ecoj.12514.
• Liberini, Federica & Redoano, Michela & Russo, Antonio & Cuevas, Angel & Cuevas, Ruben, 2018, "Politics in the Facebook Era Evidence from the 2016 US Presidential Elections," The Warwick Economics Research Paper Series (TWERPS), University of Warwick, Department of Economics, number 1181.
• Baye, Irina & Reiz, Tim & Sapi, Geza, 2018, "Customer recognition and mobile geo-targeting," DICE Discussion Papers, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), number 285.
• Moraru (Buga-Moraru), Mădălina, 2018, "Challenges in the Creative Process within Romanian Advertising Agencies: Obstacles and Solutions," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018".
• Shuja, Komal & Ali, Mazhar & Anjum, Munazzah Mehak & Rahim, Abdul, 2018, "Effectiveness of Animated Spokes-Character in Advertising Targeted to Kids," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 2, issue 2, pages 31-47.
• Sheeraz, Muhammad & Qadeer, Faisal & Masood, Mirha & Hameed, Imran, 2018, "Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 12, issue 2, pages 598-616.
• Schmallowsky, Katrin & Feuerhake, Christian, 2018, "Empirische Studie zum Messeverhalten von kleinen und mittleren Unternehmen in Mecklenburg-Vorpommern," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 05/2018.
• Chenavaz, Régis & Paraschiv, Corina, 2018, "Dynamic pricing for inventories with reference price effects," Economics Discussion Papers, Kiel Institute for the World Economy, number 2018-50.
• Chenavaz, Régis & Paraschiv, Corina, 2018, "Dynamic pricing for inventories with reference price effects," Economics - The Open-Access, Open-Assessment E-Journal (2007-2020), Kiel Institute for the World Economy, volume 12, pages 1-16, DOI: 10.5018/economics-ejournal.ja.2018-.
• Hilgers-Sekowsky, Julia & Oral, Cansu & Schuster, Gabriele, 2018, "Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1/2018.
• Engels, Barbara, 2018, "Datenschutzpräferenzen von Jugendlichen in Deutschland: Ergebnisse einer Schülerbefragung
  [The privacy preferences of young people in Germany: Results of a survey of school students]," IW-Trends – Vierteljahresschrift zur empirischen Wirtschaftsforschung, Institut der deutschen Wirtschaft (IW) / German Economic Institute, volume 45, issue 2, pages 3-26, DOI: 10.2373/1864-810X.18-02-02.

2017

• Martin Hudák & Radovan Madleňák & Veronika Brezániová, 2017, "The Impact Of Advertisement On Consumer’S Perception," CBU International Conference Proceedings, ISE Research Institute, volume 5, issue 0, pages 187-191, September, DOI: 10.12955/cbup.v5.923.
• Erik Strøjer Madsen, 2017, "Branding and Performance in the Global Beer Market," Economics Working Papers, Department of Economics and Business Economics, Aarhus University, number 2017-11, Oct.
• Bistra Vassileva & Yordan Ivanov, 2017, "“3G” Business Model for Marketing 4.0: Implications for Circular Economy," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 124-134, October.
• Bistra Vassileva, 2017, "Marketing Strategies for Responsible Tourism: Challenges and Opportunities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 46-56, October.
• Iuliana Raluca Gheorghe & Andra Victoria Radu & Consuela Mădălina Gheorghe & Octavian Negoiță & Victor Lorin Purcărea, 2017, "Tit for Tat: A Perspective on Health Care Social Marketing Shock Advertising," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 57-66, October.
• Carmen Bălan, 2017, "Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 67-76, October.
• Lina PilelienÄ— & Viktorija GrigaliÅ«naitÄ—, 2017, "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 64, issue 4, pages 1-13, December.