Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2020

• Drule Alexandra M. & Băcilă Mihai F. & Souca Luiza M. & Ciornea Raluca, 2020, "Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination," Marketing – from Information to Decision Journal, Paradigm, volume 3, issue 1, pages 45-57, June, DOI: 10.2478/midj-2020-0004.
• Gregor Bogdan & Gwiaździński Emilian, 2020, "Wearable Technology in the Perception of Young Consumers," Marketing of Scientific and Research Organizations, Paradigm, volume 36, issue 2, pages 61-76, June, DOI: 10.2478/minib-2020-0017.
• Jasiulewicz Anna & Waśkowski Zygmunt, 2020, "Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications," Marketing of Scientific and Research Organizations, Paradigm, volume 37, issue 3, pages 1-16, September, DOI: 10.2478/minib-2020-0019.
• Śmiałowicz Katarzyna, 2020, "Online Marketing Communication of Polish National Art Museums in Comparison to Selected European Museums," Marketing of Scientific and Research Organizations, Paradigm, volume 37, issue 3, pages 33-50, September, DOI: 10.2478/minib-2020-0021.
• Szymański Grzegorz, 2020, "Google Ads Campaigns in Promotional Activities of Theaters," Marketing of Scientific and Research Organizations, Paradigm, volume 37, issue 3, pages 73-86, September, DOI: 10.2478/minib-2020-0023.
• Kuchta Martin, 2020, "Extent of data utilization within digital marketing processes," Studia Commercialia Bratislavensia, Paradigm, volume 13, issue 43, pages 35-43, March, DOI: 10.2478/stcb-2020-0002.
• Mark Harrison, 2020, "What Sponsors Want:An Inspirational Guide for Event Marketers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11789, ISBN: ARRAY(0x55c72350), March.
• Mark Harrison, 2020, "The Business Of Sponsorship — It’S The Greatest Magic In Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "What Sponsors Want From You And Your Property," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Borrow Equity — The Definition Of Sponsorship," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Tell Stories — A Sponsor’S Tale," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Engage Stakeholders — Activate. Activate. Activate," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To See Proof — Don’T Be Afraid Of The Truth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Get Promoted … Not Fired," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "Building A Strategy — Planning For Success," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "The Future Of Sponsorship — Is It Already Here?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Krajnović, Aleksandra & Perković, Antonija & Rajko, Mladen, 2020, "Digital Marketing in Cultural Institutions - Example of Cultural Institutions of the City of Zadar," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020".
• Buga-Moraru, Mădălina, 2020, "The Mentoring Relationship in an Advertising Agency: Mentors Training Mentees," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020".
• Broeder, Peter & Gkogka, Anna, 2020, "The cultural impact of navigation design in global e-commerce," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 6, issue 3, pages 46-53, DOI: 10.5281/zenodo.4064008.
• Hastenteufel, Jessica & Kiszka, Sabrina, 2020, "Die Bedeutung von Kundenerwartungen für das Fortbestehen von Kreditinstituten - Das klägliche Scheitern des aktuellen Betreuungsansatzes," IU Discussion Papers - Business & Management, IU International University of Applied Sciences, number 1/2020.
• Damir Demonja & Nebojša Uglješiæ, 2020, "Dental tourism and business risks: the example of the Republic of Croatia," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 18, issue 4, pages 425-445.

2019

• Dominika Moravcikova & Anna Krizanova, 2019, "The Effectiveness Of Facebook Promoting The Brands Of Slovak Wellness Hotels Based On The Dea Methodology," CBU International Conference Proceedings, ISE Research Institute, volume 7, issue 0, pages 221-227, September, DOI: 10.12955/cbup.v7.1365.
• Viera Valjaskova & Pavol Kral, 2019, "The Importance Of Brand In Consumer Buying Behavior And Product Quality Assesment," CBU International Conference Proceedings, ISE Research Institute, volume 7, issue 0, pages 331-335, September, DOI: 10.12955/cbup.v7.1382.
• Erik Strøjer Madsen, 2019, "From Local to Global Competitors on the Beer Market," Economics Working Papers, Department of Economics and Business Economics, Aarhus University, number 2019-11, Aug.
• Charles Angelucci & Julia Cagé, 2019, "Newspapers in Times of Low Advertising Revenues," American Economic Journal: Microeconomics, American Economic Association, volume 11, issue 3, pages 319-364, August.
• Daniela Ioniță & Lucian-Florin OniÈ™or, 2019, "Where to Place an Online Ad: An Eye-Tracking Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 12-23, November.
• Galjina Ognjanov & Sanja Mitic, 2019, "TV Audience Measurement in Europe: Do Advertisers Really Know What They are Paying for?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 182-190, November.
• Cristiana Chiriac & Ștefan Grapă & Mihai-Cristian Orzan, 2019, "An EEG Analysis on the Perception of the Consumers Regarding Video-Commercials from the Automotive Industry," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 318-326, November.
• Cristiana Chiriac & Laura Daniela RoÈ™ca, 2019, "Automotive Industry Video-Commercials – A Pluralistic Research Based on an Eye-Tracking Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 327-336, November.
• George Cristian Nistor, 2019, "An Extended Technology Acceptance Model For Marketing Strategies In Social Media," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 23, pages 127-136, June.
• Mihaela Åžtir & Adriana Zaiå¢, 2019, "Potential Impact Of Virtual Touching On Endowment And Feelings Of Ownership. A Literature Review Of Concepts And Scales," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 24, pages 145-162, December.
• John List & James Murphy & Michael Price & Alexander James, 2019, "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," Working Papers, University of Alaska Anchorage, Department of Economics, number 2019-07, Nov.
• Haroon Iqbal Maseeh, 2019, "Digital Mobile Advertising: A Pitching Research Letter," Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, volume 18, issue 4, pages 640-646, December.
• Catalin DUMITRESCU, 2019, "Methods Used To Analyse Economic Variations Of Chronological Series," Internal Auditing & Risk Management, Athenaeum University of Bucharest, volume 54, issue 2, pages 48-54, June.
• Adis Puska & Admir Beganovic & Allen Popovic Beganovic, 2019, "Consumers' Loyalty Toward Dark Chocolate," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 1, pages 245-266, june.
• Matea Matic Sosic, 2019, "Examining Social Media Usage In The Context Of Consumer Behaviour," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 2, pages 553-566, december.
• Anica Hunjet & Goran Kozina & Dijana Vuković, 2019, "Consumer Of The Digital Age," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 2, pages 639-654, december.
• Olena Boienko & Оleksii Susidenko, 2019, "Market Niche As A Method Of Brand Promotion," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 1, DOI: 10.30525/2256-0742/2019-5-1-15-20.
• Georgi Manolov, 2019, "Theoretical Aspects of Political Advertising," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 54-73.
• Shane Timmons & Terence J. McElvaney & Peter D. Lunn, 2019, "An experiment for regulatory policy on broadband speed advertising," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), volume 3, issue 2, pages 17-24, December.
• Whelan Adele, 2019, "Entry Deterrence, Coordinating Advertising and Pricing in Markets with Consumption Externalities," The B.E. Journal of Theoretical Economics, De Gruyter, volume 19, issue 2, pages 1-16, June, DOI: 10.1515/bejte-2017-0058.
• Christian Dianoux & Sandrine Heitz-Spahn & Béatrice Siadou-Martin & Géraldine Thevenot & Hélène Yildiz, 2019, "Nudge: A relevant communication tool adapted for agile innovation," Journal of Innovation Economics, De Boeck Université, volume 0, issue 1, pages 7-27.
• Claire Borsenberger & Catherine Muller-Vibes, 2019, "The Impact of the Internet on the French Printed Media – Is a Cover Price Increase a Good Strategy to Improve Profitability?," Revue d'économie politique, Dalloz, volume 129, issue 6, pages 937-965.
• Wei Cui & Nigar Hashimzade, 2019, "The Digital Services Tax as a Tax on Location-Specific Rent," CESifo Working Paper Series, CESifo, number 7737.
• John A. List & James J. Murphy & Michael K. Price & Alexander G. James, 2019, "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," Working Papers, Chapman University, Economic Science Institute, number 19-31.
• Emanuela Maria AVRAM, 2019, "Brand Logo Perception In A Globalized Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 39-46, May.
• José A. Flecha & Mar�a de los M. Santos-Corrada & Evelyn Lopez & Virgin Dones, 2019, "Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 259-270.
• Cristian-Alejandro Rubalcava de León & Yesenia S�nchez-Tovar & M�nica-Lorena S�nchez-Lim�n, 2019, "La conciencia de marca en redes sociales: impacto en la comunicación boca a boca," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 313-320.
• Claudia Patricia Grisales Castro, 2019, "El marketing olfativo como posicionamiento de marcas," Revista Tendencias, Universidad de Narino, volume 20, issue 2, pages 69-92, DOI: 10.22267/rtend.192002.123.
• Andrea Lorena Arteaga Flórez & Diego Marcel De La Rosa Salazar, 2019, "Analisis de marketing en las tiendas y superetes de la ciudad de San Juan de Pasto," Revista Tendencias, Universidad de Narino, volume 20, issue 2, pages 93-115, DOI: 10.22267/rtend.192002.124.
• Andrea Lorena Arteaga Flórez & Edith Marcela Pianda Estrada & Ximena Alejandra Sandoval Montenegro, 2019, "City Branding como estrategia de mercado para promocionar el turismo en la ciudad de Ipiales," Revista Tendencias, Universidad de Narino, volume 20, issue 1, pages 22-52, DOI: 10.22267/rtend.192001.106.
• Anderson, Simon & Baik, Alicia & Larson, Nathan, 2019, "Price Discrimination in the Information Age: Prices, Poaching, and Privacy with Personalized Targeted Discounts," CEPR Discussion Papers, Centre for Economic Policy Research, number 13793, Jun.
• Michal Budinský & Janka Táborecká-Petrovičová, 2019, "Perception of product placement usage by Slovak consumers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 1, pages 23-33.
• Dagmar Sieglova, 2019, "Advertisement Wars? Watch Whom You Really Offend," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 2, pages 21-37.
• Tomáš Peráček, 2019, "Advertising and some of its legislative restrictions in the Slovak Republic," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 14, issue 2, pages 38-51.
• K. Sudhir & Hortense Fong & Subroto Roy, 2019, "Greedy or Grateful? Asking for More when Thanking Donors," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2183R, Mar, revised Mar 2021.
• Радослав Йорданов, 2019, "Възможности За Повишаване Качеството На Данните От Онлайн Анкети," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 27, issue 1 Year 20, pages 90-124.
• Виктория Станчева, 2019, "Приложение На Математическото Моделиране При Управление На Клиентски Портфейли," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 155-189.
• Zeynep Bayazit & Elif Guneren Genc, 2019, "An Analysis of Reciprocal Influence between Advertising Expenditures and Gross Domestic Product," International Journal of Economics and Financial Issues, International Journal of Economics and Financial Issues, volume 9, issue 2, pages 41-47.
• Prageeth Roshan Weerathunga & Chen Xiaofang & Manoj Samarathunga, 2019, "Firm-specific and Contextual Determinants of Sri Lankan Corporate Hotel Performance," International Journal of Economics and Financial Issues, International Journal of Economics and Financial Issues, volume 9, issue 3, pages 213-224.
• Hossam Deraz, 2019, "Factors Contributing to Consumers’ Assessment of Advertisement Value on Social Networking Sites: A Cross-Cultural Focus Group Study," International Review of Management and Marketing, International Review of Management and Marketing, volume 9, issue 1, pages 13-25.
• Jørgensen, Steffen & Zaccour, Georges, 2019, "Optimal pricing and advertising policies for a one-time entertainment event," Journal of Economic Dynamics and Control, Elsevier, volume 100, issue C, pages 395-416, DOI: 10.1016/j.jedc.2019.01.007.
• März, Oliver, 2019, "Competitive persuasive advertising under consumer loss aversion," Economics Letters, Elsevier, volume 185, issue C, DOI: 10.1016/j.econlet.2019.108690.
• Esteves, Rosa-Branca & Resende, Joana, 2019, "Personalized pricing and advertising: Who are the winners?," International Journal of Industrial Organization, Elsevier, volume 63, issue C, pages 239-282, DOI: 10.1016/j.ijindorg.2018.11.003.
• Sato, Susumu, 2019, "Freemium as optimal menu pricing," International Journal of Industrial Organization, Elsevier, volume 63, issue C, pages 480-510, DOI: 10.1016/j.ijindorg.2018.12.006.
• Qi, Shi, 2019, "Advertising, industry innovation, and entry deterrence," International Journal of Industrial Organization, Elsevier, volume 65, issue C, pages 30-50, DOI: 10.1016/j.ijindorg.2018.09.006.
• Astorne-Figari, Carmen & López, José Joaquín & Yankelevich, Aleksandr, 2019, "Advertising for consideration," Journal of Economic Behavior & Organization, Elsevier, volume 157, issue C, pages 653-669, DOI: 10.1016/j.jebo.2018.11.002.
• Carroni, Elias & Ferrari, Luca & Righi, Simone, 2019, "The price of discovering your needs online," Journal of Economic Behavior & Organization, Elsevier, volume 164, issue C, pages 317-330, DOI: 10.1016/j.jebo.2019.06.008.
• Hörtnagl, Tanja & Kerschbamer, Rudolf & Stracke, Rudi, 2019, "Competing for market shares: Does the order of moves matter even when it shouldn’t?," Journal of Economic Behavior & Organization, Elsevier, volume 166, issue C, pages 346-365, DOI: 10.1016/j.jebo.2019.07.005.
• Arieli, Itai & Babichenko, Yakov, 2019, "Private Bayesian persuasion," Journal of Economic Theory, Elsevier, volume 182, issue C, pages 185-217, DOI: 10.1016/j.jet.2019.04.008.
• Bei, Xiaoshu, 2019, "Trademarks, specialized complementary assets, and the external sourcing of innovation," Research Policy, Elsevier, volume 48, issue 9, pages 1-1, DOI: 10.1016/j.respol.2018.11.003.
• Richard A. Lord & Yoshie Saito & Joseph R. Nicholson & Michael T. Dugan, 2019, "CEO compensation, portfolio holdings and strategic investments," Journal of Financial Economic Policy, Emerald Group Publishing Limited, volume 12, issue 1, pages 137-160, September, DOI: 10.1108/JFEP-01-2019-0013.
• Paulo Duarte Silveira, 2019, "The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 35-48.
• Sri Isfantin Puji Lestari & Retnoning Ambarwati & Titien Agustina & Endang Muryani & Andriani Andriani & Muhammad Alfani, 2019, "The Effect of Customer’s Orientation of Service Employee on Customer’s Satisfaction of Health Services," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 270-278.
• Athanasios Tsadiras & Marina Nerantzidou, 2019, "An Experimental Study on Social Media Advertising for Charity," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 4, pages 403-416.
• S. Terason & P. Pattanayanon & C. Lin, 2019, "The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 119-131.
• Maia Diakonidze, 2019, "Development of Tourism Services and Employment Perspectives: A Case Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 132-148.
• Hartoyo & Fermico Karambut & Rita Nurmalina & Mukhamad Najib, 2019, "The Intention in Online Submission of Micro Credit," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 186-200.
• Parlakorn Kornpitack & Puris Sornsaruht, 2019, "Intention to Purchase Travel Online: A SEM Analysis," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 246-260.
• Mateusz Piwowarski & Uma Shankar Singh & Kesra Nermend, 2019, "The Cognitive Neuroscience Methods in the Analysis of the Impact of Advertisements in Shaping People's Health Habits," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 457-471.
• Paulo Duarte Silveira & Paulo Bogas, 2019, "The Influence of Brand Effect on Slogan‘s Memorability," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 88-100.
• Timmons, Shane & McElvaney, Terence & Lunn, Pete, 2019, "An experiment for regulatory policy on broadband speed advertising," Papers, Economic and Social Research Institute (ESRI), number WP641.
• Nor Azimah Kamaruddin, 2019, "Viral Advertisement: Conceptualisation of Factors Affecting Viral Behaviour," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr219, Jun.
• Firda Nosita, 2019, "The Influence of User Generated Content and Purchase Intention on Beauty Products," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr223, Sep.
• Charles Angelucci & Julia Cage, 2019, "Newspapers in Times of Low Advertising Revenues," Post-Print, HAL, number hal-03391880, Aug, DOI: 10.1257/mic.20170306.
• Charles Angelucci & Julia Cage, 2019, "Newspapers in Times of Low Advertising Revenues," Sciences Po Economics Publications (main), HAL, number hal-03391880, Aug, DOI: 10.1257/mic.20170306.
• PURCAREA, Ioan Matei, 2019, "Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 1, pages 28-37, March.
• PURCAREA, Ioan Matei, 2019, "Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 2, pages 14-21, June.
• PURCAREA, Ioan Matei, 2019, "Marketers’ Reskilling within the Digital Transformation, a Today’s Essential Task for Approaching New Digital Roles," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 3, pages 11-22, September.
• PURCAREA, Ioan Matei, 2019, "The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 4, pages 12-21, December.
• PURCAREA, Theodor, 2019, "Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value," Holistic Marketing Management Journal, Holistic Marketing Management, volume 9, issue 4, pages 28-38, December.
• Nataliya Zdyrko, 2019, "Expenditure on Advertising in Social Networks: Accounting and Taxation," Oblik i finansi, Institute of Accounting and Finance, issue 4, pages 11-18, December.
• Mary Beth McCabe & Mary Beth McCabe, 2019, "Mobile Marketing Strategies For Educational Programs," Business Education and Accreditation, The Institute for Business and Finance Research, volume 11, issue 1, pages 111-121.
• Brett Hollenbeck & Sridhar Moorthy & Davide Proserpio, 2019, "Advertising Strategy in the Presence of Reviews: An Empirical Analysis," Marketing Science, INFORMS, volume 38, issue 5, pages 793-811, September, DOI: 10.1287/mksc.2019.1180.
• Justin M. Rao & Andrey Simonov, 2019, "Firms’ reactions to public information on business practices: The case of search advertising," Quantitative Marketing and Economics (QME), Springer, volume 17, issue 2, pages 105-134, June, DOI: 10.1007/s11129-018-9203-7.
• Serafin Grundl & You Suk Kim, 2019, "Consumer mistakes and advertising: The case of mortgage refinancing," Quantitative Marketing and Economics (QME), Springer, volume 17, issue 2, pages 161-213, June, DOI: 10.1007/s11129-018-9207-3.
• Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2019, "Advertising and brand attitudes: Evidence from 575 brands over five years," Quantitative Marketing and Economics (QME), Springer, volume 17, issue 3, pages 257-323, September, DOI: 10.1007/s11129-018-9204-6.
• Oladipo Gbemi Olaore & O.L. Kuye, 2019, "Re-Branding: Implication, Benefits and Effects on Buying Decision Using Selected FMCG in Lagos State, Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 3, pages 12-19, September.
• Hoertnagl, Tanja & Kerschbamer, Rudolf & Stracke, Rudi, 2019, "Competing for market shares: Does the order of moves matter even when it shouldn't?," Munich Reprints in Economics, University of Munich, Department of Economics, number 78290.
• Md. FarhanFaruqui & Fabliha Tasnim Hride, 2019, "Influence of Shelf Space Arrangement on Buying Behavior," International Journal of Business and Social Research, LAR Center Press, volume 9, issue 3, pages 52-60, March.
• Jan Vrána & Michal Pšurný & Ondřej Dufek & Stanislav Mokrý, 2019, "Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 5, issue 1, pages 98-106, DOI: 10.11118/ejobsat.v5i1.154.
• Josef Vodak & Lucia Cakanova & Miroslav Pekar & Martin Novysedlak, 2019, "Who is Influencer and How to Choose the Right One to Improve Brand Reputation?," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 17, issue 2 (Summer, pages 149-162, DOI: 10.26493/1854-6935.17.149-162.
• Josef Vodak & Lucia Cakanova & Miroslav Pekar & Martin Novysedlak, 2019, "Influencer Marketing as a Modern Phenomenon in Reputation Management," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 17, issue 3 (Fall), pages 211-220, DOI: 10.26493/1854-6935.17.211-220.
• Marco GAMBARO & Tong WANG, 2019, "The Relationship between Advertising and Consumption," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2019-07, Jun.
• Elena Davydenko, 2019, "Features Of Identity Creation And Application Of Digital Tools In Place Brand Promotion," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), volume 4, December.
• Marija Antonija Pajić, 2019, "Consumer behaviour factors and contemporary trends on the luxury goods market," Notitia - journal for economic, business and social issues, Notitia Ltd., volume 1, issue 5, pages 101-118, December.
• Kitchenko Olena & Kuchina Svitlana, 2019, "Enterprise communication policy indicators analysis as a part of marketing audit," Technology audit and production reserves, 3(47) 2019, Socionet;Technology audit and production reserves, volume 3, issue 4(47), pages 51-54.
• Georgi Manolov, 2019, "The Financing of Bulgarian Political Advertising in the Media (2003 – 2018)," Research Papers of UNWE, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 271-283, March, DOI: 10.37075/RP.2019.1.12.
• RUSE Ana Valentina & CRISTEA Maria Adelina & CIOBANU Oana Maria & ROMAN Polixenia Aurora, 2019, "Decision Making Factors In Purchasing The Analgesics Brands On Romanian Pharmaceutical Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 321-329, December.
• Adriana Manolică & Teodora Roman & Alina Ioana Roman, 2019, "Like It or Not: Facebook Advertising Triggers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 450-456, August.
• Adriana Manolică & Nicoleta-Roxana GheÈ›a & Eliza-Iuliana HopÈ™a, 2019, "Assertive and Non-assertive Consumer Behavior Styles in Relation with Advertising Appeals," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 519-527, December.
• Jiménez-Castillo, David & Sánchez Fernández, Raquel, 2019, "The role of digital influencers in brand recommendation: examining their impact on engagement, expected value and purchase intention," MPRA Paper, University Library of Munich, Germany, number 123129, Dec.
• Hollenbeck, Brett & Moorthy, Sridhar & Proserpio, Davide, 2019, "Advertising strategy in the presence of reviews: An empirical analysis," MPRA Paper, University Library of Munich, Germany, number 92753, Mar.
• Murphy, Daniel, 2019, "Increasing clicks through advanced targeting: Applying the third-party seal model to airline advertising," MPRA Paper, University Library of Munich, Germany, number 93886, Apr.
• Snir, Avichai & Levy, Daniel, 2019, "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper, University Library of Munich, Germany, number 94469, Jun.
• Martina Korecká, 2019, "Labels Referring to Czech Origin," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2019, issue 1, pages 32-49, DOI: 10.18267/j.aop.615.
• James T. Strong & Gokce Soydemir & Panagiotis Petratos, 2019, "Asymmetric Impact of Advertising revenues on Consumer Behavior: A Bivariate Approach," Central European Business Review, Prague University of Economics and Business, volume 2019, issue 2, pages 1-14, DOI: 10.18267/j.cebr.212.
• Dilaysu Çınar, 2019, "Di̇ji̇tal Ortamda Yapilan Reklam Harcamalarina Yöneli̇k Algilamalarin Tüketi̇ci̇-Marka Bağliliği Boyutlari Üzeri̇ndeki̇ Etki̇si̇," Academic Review of Humanities and Social Sciences, Bursa Teknik Üniversitesi, volume 2, issue 2, pages 88-108.
• Md. Jamal Uddin & Md. Mostafizur Rahman & Abul Kalam & Md. Ferdush Rahman, 2019, "Advertising Effectiveness and Influence of Consumer Buying Decision of LED Television," Asian Business Review, Asian Business Consortium, volume 9, issue 3, pages 77-82.
• Bilge Nur Ozturk & Serkan Akinci, 2019, "The Impact of Advertising Content on Purchase Intention: A Moderated Mediation Model of Attitude toward the Product and Environmental Concern," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 277-296.
• Edin Guclu Sozer, 2019, "The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 541-555.
• Fatma Gul Bilginer Ozsaatci, 2019, "Katılım Bankacılığı Reklamlarında İçerik Analizi (Content Analysis in Participation Banking Advertisements)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 5, pages 1127-1142.
• Muhammad Raza & Reema Farooghi & Saeed Abbas Shah, 2019, "Determinants of Brand Loyalty in the Cola Industry of Pakistan: A Case Study of Pepsi Cola," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 1, pages 12-33.
• Álvaro Rojas-Lamorena & Juan Alcántara-Pilar & Iván Sánchez-Duarte & Mª Eugenia Rodríguez-López, 2019, "The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 7, issue 1, pages 53-66.
• Alina Natalia IOSIF & ELENA GURGU, 2019, "Provisions Concerning The Organization Of Events For The Promotion Of Products On The Pharmaceutical Market In Romania," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 19, issue 3, pages 111-126.
• Naglaa Diaa Ramzy & Sireen Abdulhalim & Pansee Mashaly, 2019, "Exploring In-Game Advertising and Brand Recall," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8711878, Jul.
• Gulcin Ipek Emeksiz, 2019, "The Factors Which Lead Brands To Use Social Media In External Corporate Communication," International Journal of Social Sciences, International Institute of Social and Economic Sciences, volume 8, issue 2, pages 75-87, September.
• Bianka M³odkowska, 2019, "Influencers on Instagram and YouTube and Their Impact on Consumer Behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 9, pages 4-13.
• Natalia M. Mamedova & Zoya V. Bezveselnaya & Elena V. Malakhova & Valery S. Kozmin & Irina M. Kornilova & Tatyana I. Savinchenko, 2019, "The Modern Paradigm of Advertising in the Light of Sustainable Business Development," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 6, issue 4, pages 2110-2126, June, DOI: 10.9770/jesi.2019.6.4(39).
• Boycho Boychev, 2019, "The Role and Place of the Podcast in the Digital Market," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 2, pages 94-99, August, DOI: 10.36997/IJUSV-ESS/2019.8.2.94.
• Skackauskiene Ilona & Vilkaite-Vaitone Neringa, 2019, "Methodological Perspective of Evaluation of Green Marketing Performance," Economics and Business, Paradigm, volume 33, issue 1, pages 183-191, January, DOI: 10.2478/eb-2019-0013.
• Jeseviciute-Ufartiene Laima, 2019, "Consumer Involvement in the Purchasing Process: Consciousness of the Choice," Economics and Culture, Paradigm, volume 16, issue 1, pages 126-136, June, DOI: 10.2478/jec-2019-0014.
• Brzozowska-Woś Magdalena & Schivinski Bruno, 2019, "The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector," Journal of Management and Business Administration. Central Europe, Paradigm, volume 27, issue 3, pages 2-27, September, DOI: 10.7206/cemj.2658-0845.1.
• Alperytė Irena & Išoraitė Margarita, 2019, "Developing a City Brand," Journal of Intercultural Management, Paradigm, volume 11, issue 4, pages 1-27, December, DOI: 10.2478/joim-2019-0022.
• Hajdas Monika, 2019, "Cultural Codes and Brand Equity Relations – Exploratory Study and Research Implications," Management Sciences. Nauki o Zarządzaniu, Paradigm, volume 24, issue 1, pages 19-27, March, DOI: 10.15611/ms.2019.1.03.
• Broeder Peter & Snijder Hessel, 2019, "Colour in Online Advertising: Going for Trust, Which Blue is a Must?," Marketing – from Information to Decision Journal, Paradigm, volume 2, issue 1, pages 5-15, June, DOI: 10.2478/midj-2019-0001.
• Băcilă Mihai F. & Ciornea Raluca & Drule Alexandra M. & Cohut Andreea M., 2019, "Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison," Marketing – from Information to Decision Journal, Paradigm, volume 2, issue 2, pages 5-17, December, DOI: 10.2478/midj-2019-0006.
• Zieita Younes & Chenag Samiha, 2019, "Local Citizens Influence on the Company’s CSR Communication," Marketing – from Information to Decision Journal, Paradigm, volume 2, issue 2, pages 51-56, December, DOI: 10.2478/midj-2019-0010.
• Partenie Cristina-Veronica, 2019, "From Intent to Action – A Study Regarding High School Students’ Motivation in Choosing a University," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Paradigm, volume 29, issue 2, pages 17-32, June, DOI: 10.2478/sues-2019-0006.
• Sabatino, Lorien & Sapi, Geza, 2019, "Online privacy and market structure: Theory and evidence," DICE Discussion Papers, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), number 308.
• Lamberz, Julia & Litfin, Thorsten & Teckert, Özlem & Meeh-Bunse, Gunther, 2019, "How Does the Attitude to Sustainable Food Influence the Perception of Customers at the Point of Sale? - an Eye-Tracking Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019".
• Karle, Heiko, 2019, "Excessive Targeting," VfS Annual Conference 2019 (Leipzig): 30 Years after the Fall of the Berlin Wall - Democracy and Market Economy, Verein für Socialpolitik / German Economic Association, number 203626.

2018

• Naoki Aizawa & You Suk Kim, 2018, "Advertising and Risk Selection in Health Insurance Markets," American Economic Review, American Economic Association, volume 108, issue 3, pages 828-867, March.
• Sander Heinsalu, 2018, "Dynamic Noisy Signaling," American Economic Journal: Microeconomics, American Economic Association, volume 10, issue 2, pages 225-249, May.
• Darius N. Lakdawalla, 2018, "Economics of the Pharmaceutical Industry," Journal of Economic Literature, American Economic Association, volume 56, issue 2, pages 397-449, June.
• Surianu Iulia, 2018, "A Preliminary Study on the Potential of Femvertising in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 50-56, July.
• Uță Cristina, 2018, "Shaping Advertising Through Cultural Differences," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 68-78, July.
• Negru Mădălina, 2018, "The Role of Marketing Communication for Creating the Ryanair’s Image, from Consumers Perspectives," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 79-84, July.
• Tsvetelina DIMITROVA, 2018, "Corporate Image of Banks: Comparative Study in Bulgaria and Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 273-281, November.
• Diederich BAKKER, 2018, "Conceptualising Influencer Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 79-87, November.
• Adriana MANOLICÄ‚ & CORINA-ELENA MITITIUC & Teodora ROMAN, 2018, "Negative Brand Names," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 21, pages 31-44, June.
• Ph. D Student Ariana Emanuela Tal, 2018, "Smes And New Technologies. A Plea For Social Networking Sites Use By Smes In Romania," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 31, pages 36-44, November.
• Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2018, "Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years," Papers, arXiv.org, number 1810.07783, Sep.
• Amitrajeet A. Batabyal & Hamid Beladi, 2018, "Advertising and Competition for Market Share between a New Good Producer and a Remanufacturer," German Economic Review, Verein für Socialpolitik, volume 19, issue 1, pages 113-118, February, DOI: 10.1111/geer.12121.
• Andrew Rhodes & Chris M. Wilson, 2018, "False advertising," RAND Journal of Economics, RAND Corporation, volume 49, issue 2, pages 348-369, June, DOI: 10.1111/1756-2171.12228.
• Ciprian-Marcel POP & Eniko Elisabeta BODEA, 2018, "Data Mining And Big Data Processing For Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 70, issue 4, pages 94-104, September.
• Shakeeb Khan & Denis Nekipelov & Justin Rao, 2018, "Measuring the Return to Online Advertising: Estimation and Inference of Endogenous Treatment Effects," Boston College Working Papers in Economics, Boston College Department of Economics, number 946, Feb.
• E. Carroni & L. Ferrari & S. Righi, 2018, "The Price of Discovering Your Needs Online," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number wp1116, Jan.
• Batabyal Amitrajeet A. & Beladi Hamid, 2018, "Advertising and Competition for Market Share between a New Good Producer and a Remanufacturer," German Economic Review, De Gruyter, volume 19, issue 1, pages 113-118, February, DOI: 10.1111/geer.12121.
• Kinga (LÁZÁR) KÁDÁR, 2018, "Marketing Strategies And Policies For Developing Tourism In The Centre Region," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 2, pages 58-64.
• Kinga (LÁZÁR) KÁDÁR, 2018, "Quantitative Marketing Research Regarding The Promotional Impact On The Behaviour Of The Consumers Of Touristic Services In The County Of Covasna," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 3, pages 149-154.
• Réka (DOMBI) BARABÁS, 2018, "Bank Marketing Environment. Pest Analysis For The Romanian Bank System," Contemporary Economy Journal, Constantin Brancoveanu University, volume 3, issue 3, pages 192-197.
• Mathieu-Claude Chaboud & Cornelia Caseau, 2018, "Instrumental Crowdfunding as a Communication Innovation: When a Bank, a Non-Profit Organization and a Hotel Project Meet the Crowd," Journal of Innovation Economics, De Boeck Université, volume 0, issue 2, pages 89-111.
• Chen He & Tobias J. Klein, 2018, "Advertising as a Reminder: Evidence from the Dutch State Lottery," CESifo Working Paper Series, CESifo, number 7080.
• Liberini, Federica & Redoano, Michela & Russo, Antonio & Cuevas, Angel & Cuevas, Ruben, 2018, "Politics in the Facebook Era Evidence from the 2016 US Presidential Elections," CAGE Online Working Paper Series, Competitive Advantage in the Global Economy (CAGE), number 389.
• He, Chen & Klein, Tobias, 2018, "Advertising as a reminder: Evidence from the Dutch State Lottery," CEPR Discussion Papers, Centre for Economic Policy Research, number 12948, May.
• Bronnenberg, Bart & Dube, Jean-Pierre & Sanders, Robert, 2018, "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," CEPR Discussion Papers, Centre for Economic Policy Research, number 13283, Oct.
• Vanda Lieskovská & Katarína Petrovčíková, 2018, "Integrated marketing communication: Example on the selected retailer," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 13, issue 2, pages 2-12.
• Aygül DÖNMEZ-TURAN & Beni YANAR, 2018, "An exploratory study for advertisements on the content of sustainability," Journal of Social and Administrative Sciences, EconSciences Journals, volume 5, issue 4, pages 285-295, December.
• Дарина Павлова, 2018, "Приложни Аспекти На Клиентоцентричните Бизнес Модели," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 245-274.
• Mahmood A. Husain Mahmood & Eric E. Mang'unyi, 2018, "The Meanings of “Good Service Quality”: Insights from a Private University Brand in the Kingdom of Bahrain," International Review of Management and Marketing, International Review of Management and Marketing, volume 8, issue 2, pages 96-101.
• Raja Intan Suhaylah & Azman Bidin & Lim Yan Peng, 2018, "An Application of Adobe Illustrator for a Two-dimensional Surface Food Packaging Design: A Pilot Data Visual Design Elements Analysis," International Review of Management and Marketing, International Review of Management and Marketing, volume 8, issue 2, pages 63-68.
• Budovich Lidia Sergeevna, 2018, "Experiential Marketing as a Basis for Modern Communications with Consumers," International Review of Management and Marketing, International Review of Management and Marketing, volume 8, issue 5, pages 79-85.
• Hossam Deraz, 2018, "Users’ Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study," International Review of Management and Marketing, International Review of Management and Marketing, volume 8, issue 6, pages 32-40.
• de Roos, Nicolas & Sarafidis, Yianis, 2018, "Momentum in dynamic contests," Economic Modelling, Elsevier, volume 70, issue C, pages 401-416, DOI: 10.1016/j.econmod.2017.08.015.
• Dindaroğlu, Burak, 2018, "Competitive advertising on broadcasting channels and consumer welfare," Information Economics and Policy, Elsevier, volume 42, issue C, pages 66-75, DOI: 10.1016/j.infoecopol.2017.06.001.
• Murry, Charles, 2018, "The effect of retail competition on relationship-specific investments: evidence from new car advertising," International Journal of Industrial Organization, Elsevier, volume 59, issue C, pages 253-281, DOI: 10.1016/j.ijindorg.2018.03.010.
• Simon P. Anderson & Régis Renault, 2018, "Firm pricing with consumer search," Chapters, Edward Elgar Publishing, chapter 8, in: Luis C. Corchón & Marco A. Marini, "Handbook of Game Theory and Industrial Organization, Volume II".
• Paulo Duarte Silveira & Susana Galvão & Paulo Bogas, 2018, "The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 3-13.
• Rizki Briandana & Caturida Meiwanto Doktoralina & Danto Sukmajati, 2018, "Promotion Analysis of Marine Tourism in Indonesia: A Case Study," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 602-613.
• O.G.Vdovichena & A.A. Vdovichen & V.A.Chychun, 2018, "Managing the Advertising Activities in the System of Integrated Brand Promotion of an Enterprise," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 124-136.
• Rina Yuliastuty Asmara & Rini Situanti, 2018, "The Effect of Audit Tenure and Firm Size on Financial Reporting Delays," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 414-422.
• Pokul V.O. & Voronina L.A. & Malkova E.M., 2018, "Content Generation in Social Media Based on Consumer Behavior," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special 2, pages 923-935.
• Nora Hilda González Durán & Juan Antonio Olguín Murrieta, 2018, "La publicidad en micro y pequeñas empresas de la zona sur de Tamaulipas," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 250, december.
• Valeria Arina Mircea & Dana SISEA, 2018, "Methods and Communication Techniques in Online Environments and Target Audience," Working papers, Ecological University of Bucharest, Department of Economics, number 05, Apr.
• Daniel MURPHY, 2018, "The Seal of Approval. Introducing the Third-Party Seal Model," Expert Journal of Marketing, Sprint Investify, volume 6, issue 2, pages 33-44.
• Fabio Iraldo, 2018, "Green Marketing: How can a Product?s Environmental Footprint be effectively communicated to consumers? A case study with Carlsberg beer," ECONOMICS AND POLICY OF ENERGY AND THE ENVIRONMENT, FrancoAngeli Editore, volume 0, issue 2, pages 167-186.
• Jasrial, 2018, "Earnings Management, Effective Tax Rate (Etr) And Book-Tax Gap (Btg)," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number afr155, Mar.
• Divya Keerthika, 2018, "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr190, Sep.
• Yannick Gabuthy & Eve-Angéline Lambert, 2018, "Legal Advertising and Frivolous Lawsuits," Post-Print, HAL, number hal-01764600, Aug, DOI: 10.1628/jite-2018-0006.