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An exploratory study for advertisements on the content of sustainability

Author

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  • Aygül DÖNMEZ-TURAN
  • Beni YANAR

Abstract

This study explores how sustainability is represented in advertisements. It analyzes visual and textual elements to understand how brands communicate environmental responsibility.

Suggested Citation

  • Aygül DÖNMEZ-TURAN & Beni YANAR, 2018. "An exploratory study for advertisements on the content of sustainability," Journal of Social and Administrative Sciences, EconSciences Journals, vol. 5(4), pages 285-295, December.
    • Handle: RePEc:cvv:journ4:v:5:y:2018:i:4:p:285-295
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    References listed on IDEAS

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    1. Heidi Falkenbach & Anna-Liisa Lindholm & Helmut Schleich, 2010. "Review Articles: Environmental Sustainability: Drivers for the Real Estate Investor," Journal of Real Estate Literature, Taylor & Francis Journals, vol. 18(2), pages 201-223, January.
    2. David Tilman & Michael Clark, 2014. "Global diets link environmental sustainability and human health," Nature, Nature, vol. 515(7528), pages 518-522, November.
    3. Wustenhagen, Rolf & Bilharz, Michael, 2006. "Green energy market development in Germany: effective public policy and emerging customer demand," Energy Policy, Elsevier, vol. 34(13), pages 1681-1696, September.
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    Keywords

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    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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