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Communication Strategies in Hospitality: A Study on Michelin Green Star Sustainable Restaurants

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  • Mirko Olivieri
  • Ginevra Testa
  • Luca Giraldi

Abstract

This research examines the sustainability communication strategies employed by Michelin Green Star award‐winning restaurants. The present study utilised qualitative content analysis of textual data from Michelin Guide descriptions for 182 restaurants, thereby highlighting six core communication themes: sustainable technologies, diversified culinary offerings, community‐focused initiatives, sustainable supply chains, entrepreneur values and sustainability certifications. The findings emphasise authenticity, transparency, local community engagement, waste valorisation, circular economy innovations and entrepreneurial passion as key drivers of sustainability communication strategies in the hospitality sector.

Suggested Citation

  • Mirko Olivieri & Ginevra Testa & Luca Giraldi, 2026. "Communication Strategies in Hospitality: A Study on Michelin Green Star Sustainable Restaurants," Business Strategy and the Environment, Wiley Blackwell, vol. 35(1), pages 237-250, January.
    • Handle: RePEc:bla:bstrat:v:35:y:2026:i:1:p:237-250
    DOI: 10.1002/bse.70184
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