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Social media: The new hybrid element of the promotion mix

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  1. Casprini, Elena & Di Minin, Alberto & Paraboschi, Andrea, 2019. "How do companies organize nascent markets? The BlaBlaCar case in the inter-city shared mobility market," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 270-281.
  2. Sangmi Chai, 2020. "Does Cultural Difference Matter on Social Media? An Examination of the Ethical Culture and Information Privacy Concerns," Sustainability, MDPI, vol. 12(19), pages 1-12, October.
  3. Weinberg, Bruce D. & Pehlivan, Ekin, 2011. "Social spending: Managing the social media mix," Business Horizons, Elsevier, vol. 54(3), pages 275-282, May.
  4. F. J. Cristófol & Gorka Zamarreño Aramendia & Jordi de-San-Eugenio-Vela, 2020. "Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)," Sustainability, MDPI, vol. 12(17), pages 1-19, August.
  5. Edison Jair Duque Oliva & Pedro Duque, 2022. "Tendencias emergentes en la literatura sobre el compromiso del cliente: un análisis bibliométrico," Estudios Gerenciales, Universidad Icesi, vol. 38(162), pages 120-132, March.
  6. Mahan, Joseph E. & Seo, Won Jae & Jordan, Jeremy S. & Funk, Daniel, 2015. "Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction," Sport Management Review, Elsevier, vol. 18(2), pages 182-192.
  7. Taekyung Kim & Hwirim Jo & Yerin Yhee & Chulmo Koo, 2022. "Robots, artificial intelligence, and service automation (RAISA) in hospitality: sentiment analysis of YouTube streaming data," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 259-275, March.
  8. Suleyman Ozarslan & P. Erhan Eren, 2018. "MobileCDP: A mobile framework for the consumer decision process," Information Systems Frontiers, Springer, vol. 20(4), pages 803-824, August.
  9. Karol Król & Dariusz Zdonek, 2021. "Most Often Motivated by Social Media: The Who, the What, and the How Much—Experience from Poland," Sustainability, MDPI, vol. 13(20), pages 1-20, October.
  10. Xin Li & Bingruo Duan, 2018. "Organizational microblogging for event marketing: a new approach to creative placemaking," International Journal of Urban Sciences, Taylor & Francis Journals, vol. 22(1), pages 59-79, January.
  11. Carlos de las Heras-Pedrosa & Dolores Rando-Cueto & Carmen Jambrino-Maldonado & Francisco J. Paniagua-Rojano, 2020. "Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study," IJERPH, MDPI, vol. 17(13), pages 1-17, July.
  12. Tran, Gina A. & Strutton, David, 2020. "Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  13. Arora, Anuja & Srivastava, Aman & Bansal, Shivam, 2020. "Business competitive analysis using promoted post detection on social media," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  14. Mirela KOCI, 2017. "Stress Analysis of Composite Materials Used for Yacht Production Through Solid Work Simulation," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 3, September.
  15. Jamal El-Den & Pratap Adikhari & Pratap Adikhari, 2017. "Social media in the service of social entrepreneurship: Identifying factors for better services," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 3(2), pages 105-114.
  16. Wakefield, Lane T. & Bennett, Gregg, 2018. "Sports fan experience: Electronic word-of-mouth in ephemeral social media," Sport Management Review, Elsevier, vol. 21(2), pages 147-159.
  17. Hadi Khan & Vatcharapol Sukhotu, 2020. "Influence of media exposure and Corporate Social Responsibility compliance on customer perception: The moderating role of Firm's reputation risk," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2107-2121, September.
  18. Chui Margaret S. M., 2018. "To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival," Nang Yan Business Journal, Sciendo, vol. 6(1), pages 21-46, June.
  19. Michael A. Stanko, 2016. "Toward a Theory of Remixing in Online Innovation Communities," Information Systems Research, INFORMS, vol. 27(4), pages 773-791, December.
  20. Md. Abdul Momen & Shamsul Huq Bin Shahriar & Md. Kamrul Hassan & Seyama Sultana, 2020. "Determinants of Using Social Networking Sites Toward Entrepreneurial Success: Experience from a Developing Nation," Emerging Economy Studies, International Management Institute, vol. 6(2), pages 191-200, November.
  21. Alice Mazzucchelli & Roberto Chierici & Angelo Di Gregorio & Claudio Chiacchierini, 2021. "Is Facebook an effective tool to access foreign markets? Evidence from international export performance of fashion firms," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1107-1144, December.
  22. Popovici Veronica & Muhcină Silvia & Popovici Alina Lavinia, 2018. "Traditional versus Online Marketing for B2B Organizations: Where the Line Blurs," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 382-387, July.
  23. Alessandra Mazzei & Alfonsa Butera, 2016. "Brand consistent behavior of employees on social media: the role of social media governance and policies," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 85-106.
  24. Caner Dincer & Banu Dincer, 2017. "Determinants Of Brand Loyalty in Online Communities: A Facebook Evidence," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(11), pages 167-174, November.
  25. Laor, Tal & Galily, Yair, 2020. "Offline VS online: Attitude and behavior of journalists in social media era," Technology in Society, Elsevier, vol. 61(C).
  26. Ali Al-Badi & Ali Tarhini & Salima Al-Sawaei, 2017. "Utilizing Social Media to Encourage Domestic Tourism in Oman," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(4), pages 1-84, March.
  27. Olaf Hoffjann, 2021. "The Innovation Function of Hybridization in Public Relations," Media and Communication, Cogitatio Press, vol. 9(3), pages 155-163.
  28. Payal S. Kapoor & K.R. Jayasimha & Ashish Sadh, 2013. "Brand-related, Consumer to Consumer, Communication via Social Media," IIM Kozhikode Society & Management Review, , vol. 2(1), pages 43-59, January.
  29. Fan, Zhi-Ping & Sun, Minghe, 2015. "Behavior-aware user response modeling in social media: Learning from diverse heterogeneous dataAuthor-Name: Chen, Zhen-Yu," European Journal of Operational Research, Elsevier, vol. 241(2), pages 422-434.
  30. Yongbo Sun & Jiayuan Xing, 2022. "The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z," Sustainability, MDPI, vol. 14(11), pages 1-22, June.
  31. Monica Patrut, 2015. "Candidates In The Presidential Elections In Romania (2014): The Use Of Social Media In Political Marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
  32. Hayes, Jameson L. & King, Karen Whitehill & Ramirez, Artemio, 2016. "Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 31-45.
  33. Sri Vandayuli Riorini, 2018. "Social Media Marketing Toward Perceptual Consciousness and its Impact on Online Purchasing Intention," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 402-416.
  34. Korschun, Daniel & Du, Shuili, 2013. "How virtual corporate social responsibility dialogs generate value: A framework and propositions," Journal of Business Research, Elsevier, vol. 66(9), pages 1494-1504.
  35. Agarwal, Shweta & Kumar, Shailendra & Goel, Utkarsh, 2019. "Stock market response to information diffusion through internet sources: A literature review," International Journal of Information Management, Elsevier, vol. 45(C), pages 118-131.
  36. Gustafsson, Veronika & Khan, Mohammad Saud, 2017. "Monetising blogs: Enterprising behaviour, co-creation of opportunities and social media entrepreneurship," Journal of Business Venturing Insights, Elsevier, vol. 7(C), pages 26-31.
  37. Femke Hilverda & Margôt Kuttschreuter, 2018. "Online Information Sharing About Risks: The Case of Organic Food," Risk Analysis, John Wiley & Sons, vol. 38(9), pages 1904-1920, September.
  38. Yusuf A. Adenle & Edwin H. W. Chan & Yi Sun & C.K. Chau, 2020. "Modifiable Campus-Wide Appraisal Model (MOCAM) for Sustainability in Higher Education Institutions," Sustainability, MDPI, vol. 12(17), pages 1-19, August.
  39. Venciūtė Dominyka, 2018. "Social Media Marketing – from Tool to Capability," Management of Organizations: Systematic Research, Sciendo, vol. 79(1), pages 131-145, June.
  40. Matea Matic Sosic, 2019. "Examining Social Media Usage In The Context Of Consumer Behaviour," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 28(2), pages 553-566, december.
  41. Irina Maiorescu & Razvan Dina & Alexandru Doru Plesea & Alecu Felician, 2015. "The Impact of Facebook Upon Social Skills of Young People ? a Business Employment Perspective," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(Special 9), pages 1289-1289, November.
  42. Jung Eun Lee & Songyee Hur & Brandi Watkins, 2018. "Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity," Journal of Brand Management, Palgrave Macmillan, vol. 25(5), pages 449-462, September.
  43. Elisa Baraibar-Diez & María D Odriozola & José Luis Fernández Sánchez, 2016. "Transparency through European corporate governance codes," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 13(3), pages 244-261, August.
  44. Robiady, Nurlita Devian & Windasari, Nila Armelia & Nita, Arfenia, 2021. "Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 492-500.
  45. Olowofeso, Edamisan & Ale, Olatide Aarinola, 2021. "Effect of Social Media Tools on Service Delivery of Hospitality Businesses in Akure, Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(10), pages 25-31, October.
  46. Jee Hoon Lee & Jacob Wood & Jungsuk Kim, 2021. "Tracing the Trends in Sustainability and Social Media Research Using Topic Modeling," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
  47. Jing Yang & Kelly Basile, 2022. "Communicating Corporate Social Responsibility: External Stakeholder Involvement, Productivity and Firm Performance," Journal of Business Ethics, Springer, vol. 178(2), pages 501-517, June.
  48. He, Wu & Zha, Shenghua & Li, Ling, 2013. "Social media competitive analysis and text mining: A case study in the pizza industry," International Journal of Information Management, Elsevier, vol. 33(3), pages 464-472.
  49. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
  50. Kong, Hyun Min & Witmaier, Alexander & Ko, Eunju, 2021. "Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands," Journal of Business Research, Elsevier, vol. 131(C), pages 640-651.
  51. Wilson Bastos & Merrie Brucks, 2017. "How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 598-612.
  52. Sertaç CIFCI & Dogukan SÖZEN, 2017. "Tüketicilerin Sosyal Medya Pazarlama Aktivitelerine Katilimlarinin Etkileyicileri ve Sonuclari," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 17(4), pages 505-515.
  53. Dass, Mayukh & Kumar, Shivina, 2014. "Bringing product and consumer ecosystems to the strategic forefront," Business Horizons, Elsevier, vol. 57(2), pages 225-234.
  54. Théo Girardin & Romain Roult & Olivier Sirost & Charly Machemehl, 2020. "Social Media and Convergence Culture: A Scoping Review of the Literature on North American Basketball," SAGE Open, , vol. 10(3), pages 21582440209, August.
  55. Bryl Lukasz & Supino Enrico, 2022. "Sustainability Disclosure in Social Media – Substitutionary or Complementary to Traditional Reporting?," Journal of Intercultural Management, Sciendo, vol. 14(3), pages 41-62, September.
  56. Soyoung An & Weolho Kim & Bongkoo Lee & Jungho Suh, 2022. "A Study on the Tourism-Related Information Consumption Process of Tourists on Social Networking Sites," Sustainability, MDPI, vol. 14(7), pages 1-16, March.
  57. Aladwani, Adel M., 2014. "The 6As model of social content management," International Journal of Information Management, Elsevier, vol. 34(2), pages 133-138.
  58. Chandna, Vallari & Salimath, Manjula S., 2020. "When technology shapes community in the Cultural and Craft Industries: Understanding virtual entrepreneurship in online ecosystems," Technovation, Elsevier, vol. 92.
  59. Aleksandra Korzeniowska, 2015. "Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 33-48.
  60. Chen, Peng-Ting & Kuo, Shu-Chen, 2017. "Innovation resistance and strategic implications of enterprise social media websites in Taiwan through knowledge sharing perspective," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 55-69.
  61. Hasnizam Shaari & Intan Shafinaz Ahmad, 2017. "Brand Resonance Behavior among Online Brand Community," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 209-215.
  62. Zaborek Piotr & Mazur Jolanta, 2018. "Internet-Mediated Dialog with Consumers: A Cross-Industry Multiple-Case Study of Polish Exporters," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(4), pages 64-88, December.
  63. Khawaja Khalid Mehmood1 & Nadeem Ahmed Sheikh & Farkhandah Batool, 2020. "Enhancing Organizational Performance through Social Media use and Knowledge Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 16(1), pages 193-210.
  64. Pelau Corina & Niculescu Miruna & Stanescu Mihaela, 2020. "Consumers’ perception on the advantages and disadvantages of cookies and browsing history," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 829-837, July.
  65. Rebeca Soler-Costa & Pablo Lafarga-Ostáriz & Marta Mauri-Medrano & Antonio-José Moreno-Guerrero, 2021. "Netiquette: Ethic, Education, and Behavior on Internet—A Systematic Literature Review," IJERPH, MDPI, vol. 18(3), pages 1-15, January.
  66. Junjie Lv & Zichen Wang & Yuqing Huang & Tong Wang & Yuanzhuo Wang, 2020. "How Can E-Commerce Businesses Implement Discount Strategies through Social Media?," Sustainability, MDPI, vol. 12(18), pages 1-19, September.
  67. Moncrief, William C. & Marshall, Greg W. & Rudd, John M., 2015. "Social media and related technology: Drivers of change in managing the contemporary sales force," Business Horizons, Elsevier, vol. 58(1), pages 45-55.
  68. Varsha Jain & Kriti Bharadwaj & Amrita Bansal & Vivek S Natarajan, 2016. "Discovering the Changes in Gendering of Products: Case of Woman in ‘Bikerni Community’ in India," Border Crossing, Transnational Press London, UK, vol. 6(2), pages 169-194, July-Dece.
  69. Santiago, Joanna & Borges-Tiago, Maria Teresa & Tiago, Flávio, 2022. "Is firm-generated content a lost cause?," Journal of Business Research, Elsevier, vol. 139(C), pages 945-953.
  70. Arpan Kumar Kar, 0. "What Affects Usage Satisfaction in Mobile Payments? Modelling User Generated Content to Develop the “Digital Service Usage Satisfaction Model”," Information Systems Frontiers, Springer, vol. 0, pages 1-21.
  71. Jalal Rajeh Hanaysha, 2017. "Impact of Social Media Marketing, Price Promotion, and Corporate Social Responsibility on Customer Satisfaction," Jindal Journal of Business Research, , vol. 6(2), pages 132-145, December.
  72. Hung-Pin Shih & Pei-Chen Sung, 2021. "Addressing the Review-Based Learning and Private Information Approaches to Foster Platform Continuance," Information Systems Frontiers, Springer, vol. 23(3), pages 649-661, June.
  73. Hsu, Liwu & Lawrence, Benjamin, 2016. "The role of social media and brand equity during a product recall crisis: A shareholder value perspective," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 59-77.
  74. Ujjwal Dave, 2016. "Impact of social media marketing on FMCG sector in India," Proceedings of Business and Management Conferences 3405808, International Institute of Social and Economic Sciences.
  75. Tran Thi Kim Phuong & Tran Trung Vinh, 2019. "An empirical study examining an extended TAM model in the context of a Facebook event page," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 9(9), pages 238-353, September.
  76. Marius Sebastian RÜCKER, 2017. "A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity," Expert Journal of Marketing, Sprint Investify, vol. 5(1), pages 10-16.
  77. Ghezzi, Antonio & Gastaldi, Luca & Lettieri, Emanuele & Martini, Antonella & Corso, Mariano, 2016. "A role for startups in unleashing the disruptive power of social media," International Journal of Information Management, Elsevier, vol. 36(6), pages 1152-1159.
  78. Abdullah Yahia Moqbile Ahmed, 2017. "The Impact of Exposure to Advertisement Online on Purchase Decision Empirical Study of Saudi Customers in Western Region," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(7), pages 366-386, July.
  79. Paul, Justin & Parameswar, Nakul & Sindhani, Mohit & Dhir, Sanjay, 2021. "Use of microblogging platform for digital communication in politics," Journal of Business Research, Elsevier, vol. 127(C), pages 322-331.
  80. Xing Wan & Javier Cenamor & Jing Chen, 2017. "Exploring Performance Determinants of China’s Cable Operators and OTT Service Providers in the Era of Digital Convergence—From the Perspective of an Industry Platform," Sustainability, MDPI, vol. 9(12), pages 1-19, December.
  81. Nduhura, Dominique & Prieler, Michael, 2017. "When I chat online, I feel relaxed and work better: Exploring the use of social media in the public sector workplace in Rwanda," Telecommunications Policy, Elsevier, vol. 41(7), pages 708-716.
  82. Hala M.Y. Diebes & Raed A.M. Iriqat, 2019. "Social Media as a Strategic Marketing Communication Tool in Palestinian Mobile Telecom Companies - Business to Customers Relationship Perspective," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 31-40.
  83. repec:gdk:wpaper:12 is not listed on IDEAS
  84. Sadia Khatoon & Xu Zhengliang & Hamid Hussain, 2020. "The Mediating Effect of Customer Satisfaction on the Relationship Between Electronic Banking Service Quality and Customer Purchase Intention: Evidence From the Qatar Banking Sector," SAGE Open, , vol. 10(2), pages 21582440209, June.
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  86. Vijay Viswanathan & Linda D. Hollebeek & Edward C. Malthouse & Ewa Maslowska & Su Jung Kim & Wei Xie, 2017. "The Dynamics of Consumer Engagement with Mobile Technologies," Service Science, INFORMS, vol. 9(1), pages 36-49, March.
  87. Shuhua Yin & Chengzhou Fu & Guangquan Dai, 2023. "Exploring the Festival Attendees’ Experiences on Social Media: A Study on the Guangzhou International Light Festival," SAGE Open, , vol. 13(1), pages 21582440221, January.
  88. Abubakar Bappayo & Ahmad Abubakar & Abubakar Na’alolo, 2021. "New Media Platform and the marketing of Product and Services in Nigeria a Study of Jumia Online marketing and Shopping Out Fit," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(12), pages 679-687, December.
  89. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
  90. Amjad Iqbal & Rashid Amin & Javed Iqbal & Roobaea Alroobaea & Ahmed Binmahfoudh & Mudassar Hussain, 2022. "Sentiment Analysis of Consumer Reviews Using Deep Learning," Sustainability, MDPI, vol. 14(17), pages 1-19, August.
  91. Benjamin Appiah Osei & Ama Nyenkua Abenyin, 2016. "Applying the Engell–Kollat–Blackwell model in understanding international tourists’ use of social media for travel decision to Ghana," Information Technology & Tourism, Springer, vol. 16(3), pages 265-284, September.
  92. Ryu, Sann & Park, JungKun, 2020. "The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  93. Alessandro Gandolfo, 2020. "Content shared between banks and users on the social ecosystem: an inductive exploratory inquiry," Electronic Commerce Research, Springer, vol. 20(4), pages 679-712, December.
  94. Kaur, Puneet & Dhir, Amandeep & Bodhi, Rahul & Singh, Tripti & Almotairi, Mohammad, 2020. "Why do people use and recommend m-wallets?," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  95. Bento, Marisa & Martinez, Luisa M. & Martinez, Luis F., 2018. "Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 234-241.
  96. Kick, Markus, 2015. "Social Media Research: A Narrative Review," EconStor Preprints 182506, ZBW - Leibniz Information Centre for Economics.
  97. Motta Joana & Barbosa Maria, 2018. "Social Media as a Marketing Tool for European and North American Universities and Colleges," Journal of Intercultural Management, Sciendo, vol. 10(3), pages 125-154, September.
  98. Julian Inchauspe, 2021. "Modelling Facebook and Outlook event attendance decisions: coordination traps and herding," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 16(4), pages 797-815, October.
  99. Camelia Surugiu & Marius Surugiu & Raluca Mazilescu, 2019. "Social Media and Destination Marketing: Today Advancements for Tourism Future," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 29(1), pages 83-90, December.
  100. Nekmahmud, Md. & Naz, Farheen & Ramkissoon, Haywantee & Fekete-Farkas, Maria, 2022. "Transforming consumers' intention to purchase green products: Role of social media," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
  101. Talib Hussain & Benqian Li & Dake Wang, 2018. "What Factors Influence the Sustainable Tour Process in Social Media Usage? Examining a Rural Mountain Region in Pakistan," Sustainability, MDPI, vol. 10(7), pages 1-16, June.
  102. Magno, Francesca, 2017. "The influence of cultural blogs on their readers’ cultural product choices," International Journal of Information Management, Elsevier, vol. 37(3), pages 142-149.
  103. María-del-Mar Alonso-Almeida & Fernando Borrajo-Millán & Liu Yi, 2019. "Are Social Media Data Pushing Overtourism? The Case of Barcelona and Chinese Tourists," Sustainability, MDPI, vol. 11(12), pages 1-17, June.
  104. Chen, Shih-Chih & Lin, Chieh-Peng, 2019. "Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction," Technological Forecasting and Social Change, Elsevier, vol. 140(C), pages 22-32.
  105. Farzana Sharmin & Mohammad Tipu Sultan & Daniel Badulescu & Alina Badulescu & Afrodita Borma & Benqian Li, 2021. "Sustainable Destination Marketing Ecosystem through Smartphone-Based Social Media: The Consumers’ Acceptance Perspective," Sustainability, MDPI, vol. 13(4), pages 1-24, February.
  106. Rizwan Raheem Ahmed & Faryal Salman & Shahab Alam Malik & Dalia Streimikiene & Riaz Hussain Soomro & Munwar Hussain Pahi, 2020. "Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis," Sustainability, MDPI, vol. 12(1), pages 1-28, January.
  107. Faseeh Amin Beig & Mohammad Furqan Khan, 2018. "Impact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook," Vision, , vol. 22(3), pages 264-275, September.
  108. Polat Can & Ilker Çetin, 2017. "A Research on the Comparison of the Effect of Benefits Obtained from Social Media Marketing to Brand Commitment in Terms of Domestic and Foreign Consumers," International Business Research, Canadian Center of Science and Education, vol. 10(2), pages 29-42, February.
  109. Sindy Liu & Patsy Perry & Gregory Gadzinski, 2019. "The implications of digital marketing on WeChat for luxury fashion brands in China," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 395-409, July.
  110. Bidyanand Jha, 2019. "The Role of Social Media Communication: Empirical Study of Online Purchase Intention of Financial Products," Global Business Review, International Management Institute, vol. 20(6), pages 1445-1461, December.
  111. Leila Meratian Esfahani & Lester W. Johnson, 2018. "Stakeholders’ Engagement and Strategic Management of Social Media," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 3(6), pages 47-56, September.
  112. Reema Aswani & Arpan Kumar Kar & P. Vigneswara Ilavarasan, 2018. "Detection of Spammers in Twitter marketing: A Hybrid Approach Using Social Media Analytics and Bio Inspired Computing," Information Systems Frontiers, Springer, vol. 20(3), pages 515-530, June.
  113. Pejman Ebrahimi & Datis Khajeheian & Maria Fekete-Farkas, 2021. "A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers’ Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude," IJERPH, MDPI, vol. 18(24), pages 1-21, December.
  114. Sven Tischer & Lutz Hildebrandt, 2012. "Brand equity – how is it affected by critical incidents and what moderates the effect," SFB 649 Discussion Papers SFB649DP2012-062, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
  115. Bednarz Joanna & Orelly Patricia, 2020. "The importance of social media on the FMCG market in Bangladesh," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 56(3), pages 230-242, September.
  116. Hajra Waheed & Maria Anjum & Mariam Rehman & Amina Khawaja, 2017. "Investigation of user behavior on social networking sites," PLOS ONE, Public Library of Science, vol. 12(2), pages 1-19, February.
  117. Suleyman Ozarslan & P. Erhan Eren, 0. "MobileCDP: A mobile framework for the consumer decision process," Information Systems Frontiers, Springer, vol. 0, pages 1-22.
  118. Titus Bazac & Sorin Marin & Cosmin Olteanu & Anca Hotoi, 2023. "Sustainable Management Decisions for Urban Historical Parks: A Case Study Based on Online Referential Values of Carol I Park in Bucharest, Romania," Sustainability, MDPI, vol. 15(19), pages 1-26, October.
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