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The 6As model of social content management

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  • Aladwani, Adel M.

Abstract

The goal of this article is to introduce the 6As model of social content management. The paper argues that in order for business managers to deal with social media resources effectively, they need an active and comprehensive approach using a guiding framework. This manuscript summarizes such a framework, which consists of six components: activity sources, abridgements, activities context, affordances, ascertained boundaries, and actors. The conceptual framework can be helpful for practitioners and researchers interested in social content management.

Suggested Citation

  • Aladwani, Adel M., 2014. "The 6As model of social content management," International Journal of Information Management, Elsevier, vol. 34(2), pages 133-138.
    • Handle: RePEc:eee:ininma:v:34:y:2014:i:2:p:133-138
    DOI: 10.1016/j.ijinfomgt.2013.12.004
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    References listed on IDEAS

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    1. Andrea Herbst & Jan Brocke, 2013. "Social Content Management Systems: Challenges and Potential for Organizations," Lecture Notes in Information Systems and Organization, in: Felix Piazolo & Michael Felderer (ed.), Innovation and Future of Enterprise Information Systems, edition 127, pages 19-28, Springer.
    2. Richard O. Mason & Ian I. Mitroff, 1973. "A Program for Research on Management Information Systems," Management Science, INFORMS, vol. 19(5), pages 475-487, January.
    3. Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
    4. Taylor, Frederick Winslow, 1911. "The Principles of Scientific Management," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, number taylor1911.
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    Citations

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    Cited by:

    1. Panagiotopoulos, Panos & Shan, Liran Christine & Barnett, Julie & Regan, Áine & McConnon, Áine, 2015. "A framework of social media engagement: Case studies with food and consumer organisations in the UK and Ireland," International Journal of Information Management, Elsevier, vol. 35(4), pages 394-402.
    2. Aladwani, Adel M. & Dwivedi, Yogesh K., 2018. "Towards a theory of SocioCitizenry: Quality anticipation, trust configuration, and approved adaptation of governmental social media," International Journal of Information Management, Elsevier, vol. 43(C), pages 261-272.
    3. Aladwani, Adel M., 2018. "A quality-facilitated socialization model of social commerce decisions," International Journal of Information Management, Elsevier, vol. 40(C), pages 1-7.
    4. Aladwani, Adel M., 2015. "Facilitators, characteristics, and impacts of Twitter use: Theoretical analysis and empirical illustration," International Journal of Information Management, Elsevier, vol. 35(1), pages 15-25.
    5. Uzunoğlu, Ebru & Misci Kip, Sema, 2014. "Brand communication through digital influencers: Leveraging blogger engagement," International Journal of Information Management, Elsevier, vol. 34(5), pages 592-602.
    6. Aladwani, Adel M., 2017. "Compatible quality of social media content: Conceptualization, measurement, and affordances," International Journal of Information Management, Elsevier, vol. 37(6), pages 576-582.

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