Social Media In Managing Political Advertising: A Study Of India
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References listed on IDEAS
- Neena Talwar Kanungo, 2015. "India’s Digital Poll Battle: Political Parties and Social Media in the 16th Lok Sabha Elections," Studies in Indian Politics, , vol. 3(2), pages 212-228, December.
- Conitzer, Vincent, 2012. "Should social network structure be taken into account in elections?," Mathematical Social Sciences, Elsevier, vol. 64(1), pages 100-102.
- Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
- Michael P. Cameron & Patrick Barrett & Bob Stewardson, 2013. "Can Social Media Predict Election Results? Evidence from New Zealand," Working Papers in Economics 13/08, University of Waikato.
- Róbert Štefko & Radovan Baèík & Igor Fedorko, 2014. "Facebook Content Analysis Of Banks Operating On Slovak Market," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(1), pages 145-152, December.
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- Sebastian Kot & Sebastian Kot & Michal Kucharski, 2017. "Real Value of Advertising Value Equivalent in Sport Sponsorship," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 34-42.
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Keywords
social media; election campaign; Indian politics; Twitter; election prediction;All these keywords.
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