The Role of Social Media Communication: Empirical Study of Online Purchase Intention of Financial Products
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DOI: 10.1177/0972150919848912
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- Md. Shahed Mahmud & Md. Nazmul Islam & Md. Rostam Ali & Nadia Mehjabin, 2024. "Impact of Electronic Word of Mouth on Customers’ Buying Intention Considering Trust as a Mediator: A SEM Approach," Global Business Review, International Management Institute, vol. 25(2_suppl), pages 184-198, April.
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Keywords
Social media; purchase intention (PI); user-generated social media communication (UGSMC); firm-created social media communication (FCSMC);All these keywords.
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