Selling to Millennials with online reviews
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- repec:eee:touman:v:55:y:2016:i:c:p:15-24 is not listed on IDEAS
- Gheorghe EPURAN & Ioana Simona IVASCIUC & Adrian MICU, 2015. "From 4P's to 4 E's – How to Avoid the Risk of Unbalancing the Marketing Mix in Today Hotel Businesses," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 77-85.
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KeywordsFacebook; Marketing; Online reviews; Word-of-mouth; Social media; Millennials; Gender differences;
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