Blogging: A new play in your marketing game plan
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References listed on IDEAS
- Dobele, Angela & Toleman, David & Beverland, Michael, 2005. "Controlled infection! Spreading the brand message through viral marketing," Business Horizons, Elsevier, vol. 48(2), pages 143-149.
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- Lashgari, Maryam, 2014. "Social Media Technology Deployment in B2B: A Case Study," INDEK Working Paper Series 2014/9, Royal Institute of Technology, Department of Industrial Economics and Management.
- repec:ssi:jouesi:v:2:y:2015:i:3:p:171-178 is not listed on IDEAS
- Weinberg, Bruce D. & Pehlivan, Ekin, 2011. "Social spending: Managing the social media mix," Business Horizons, Elsevier, vol. 54(3), pages 275-282, May.
- Mangold, W. Glynn & Smith, Katherine Taken, 2012. "Selling to Millennials with online reviews," Business Horizons, Elsevier, vol. 55(2), pages 141-153.
- Jari J. Jussila & Hannu Kärkkäinen & Maija Leino, 2012. "Learning from and with Customers with Social Media: A Model for Social Customer Learning," International Journal of Management, Knowledge and Learning, International School for Social and Business Studies, Celje, Slovenia, vol. 1(1), pages 5-25.
- Chen, Long-Sheng & Liu, Cheng-Hsiang & Chiu, Hui-Ju, 2011. "A neural network based approach for sentiment classification in the blogosphere," Journal of Informetrics, Elsevier, vol. 5(2), pages 313-322.
- Tomás A. López-Pumarejo, 2012. "Thewebnovela and immigrants in the United States," American Journal of Business, Emerald Group Publishing, vol. 27(1), pages 40-57, April.
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- Dina Lončarić & Ivana Ribarić & Vlatka Farkaš, 2016. "The role of electronic word-of-mouth in the tourism market," Tourism and Hospitality Industry 15, University of Rijeka, Faculty of Tourism and Hospitality Management.
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