IDEAS home Printed from https://ideas.repec.org/a/tkp/jouijm/v1y2012i1p25-25.html
   My bibliography  Save this article

Learning from and with Customers with Social Media: A Model for Social Customer Learning

Author

Listed:
  • Jari J. Jussila

    (Tampere University of Technology, Finland)

  • Hannu Kärkkäinen

    (Tampere University of Technology, Finland)

  • Maija Leino

    (Tampere University of Technology, Finland)

Abstract

Social media can enable and significantly increase the collaboration and learning from customers in various ways, for instance by novel social ways of providing and receiving feedback from new products and concepts. We have created a model that can support managers and researchers to better analyse and understand the possibilities of social media approaches especially from the business-to-business (B2B) customer interface standpoint. We used the model to analyse found various types of business-to-business related social media approaches to create new understanding of the scarcely researched field of social media in the customer learning and the customer interface of B2B innovation.

Suggested Citation

  • Jari J. Jussila & Hannu Kärkkäinen & Maija Leino, 2012. "Learning from and with Customers with Social Media: A Model for Social Customer Learning," International Journal of Management, Knowledge and Learning, ToKnowPress, vol. 1(1), pages 5-25.
    • Handle: RePEc:tkp:jouijm:v:1:y:2012:i:1:p:25-25
    as

    Download full text from publisher

    File URL: https://www.issbs.si/press/ISSN/2232-5697/1_5-25.pdf
    File Function: full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hanna Nordlund & Tea Lempiala & Mari Holopainen, 2011. "Openness of innovating: the new roles of customers and users in business-to-business context," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 14(4), pages 282-297.
    2. Albors, J. & Ramos, J.C. & Hervas, J.L., 2008. "New learning network paradigms: Communities of objectives, crowdsourcing, wikis and open source," International Journal of Information Management, Elsevier, vol. 28(3), pages 194-202.
    3. Alan R. Dennis & Susan T. Kinney, 1998. "Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality," Information Systems Research, INFORMS, vol. 9(3), pages 256-274, September.
    4. Singh, Tanuja & Veron-Jackson, Liza & Cullinane, Joe, 2008. "Blogging: A new play in your marketing game plan," Business Horizons, Elsevier, vol. 51(4), pages 281-292.
    5. Hannele Lampela & Hannu Karkkainen, 2008. "Systems thinking and learning in innovation process," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 8(2), pages 184-195.
    6. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    7. George P. Huber, 1991. "Organizational Learning: The Contributing Processes and the Literatures," Organization Science, INFORMS, vol. 2(1), pages 88-115, February.
    8. Johannessen, Jon-Arild & Olsen, Bjørn, 2010. "The future of value creation and innovations: Aspects of a theory of value creation and innovation in a global knowledge economy," International Journal of Information Management, Elsevier, vol. 30(6), pages 502-511.
    9. Pablo Erat & Kevin C Desouza & Anja Schäfer-Jugel & Monika Kurzawa, 2006. "Business customer communities and knowledge sharing: exploratory study of critical issues," European Journal of Information Systems, Taylor & Francis Journals, vol. 15(5), pages 511-524, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tzu-Chun Weng, 2014. "Exploring Customer Knowledge from Social Media to Improve the Performance of Strategy," International Journal of Management, Knowledge and Learning, ToKnowPress, vol. 3(2), pages 261-279.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:isv:jouijm:v:1:y:2012:i:1:p:25-25 is not listed on IDEAS
    2. Jinhui Li, 2024. "Promoting HPV vaccination: effectiveness of mobile short videos for shaping attitudes and influencing behaviors," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
    3. Lashgari, Maryam, 2014. "Social Media Technology Deployment in B2B: A Case Study," INDEK Working Paper Series 2014/9, Royal Institute of Technology, Department of Industrial Economics and Management.
    4. Roma, Paolo & Aloini, Davide, 2019. "How does brand-related user-generated content differ across social media? Evidence reloaded," Journal of Business Research, Elsevier, vol. 96(C), pages 322-339.
    5. Giuseppe Crapa & Maria Elena Latino & Paolo Roma, 2024. "The performance of green communication across social media: Evidence from large‐scale retail industry in Italy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 493-513, January.
    6. Lin, Xiaolin & Li, Yibai & Wang, Xuequn, 2017. "Social commerce research: Definition, research themes and the trends," International Journal of Information Management, Elsevier, vol. 37(3), pages 190-201.
    7. Weinberg, Bruce D. & Pehlivan, Ekin, 2011. "Social spending: Managing the social media mix," Business Horizons, Elsevier, vol. 54(3), pages 275-282, May.
    8. Korschun, Daniel & Du, Shuili, 2013. "How virtual corporate social responsibility dialogs generate value: A framework and propositions," Journal of Business Research, Elsevier, vol. 66(9), pages 1494-1504.
    9. Grant, Stephanie M. & Hodge, Frank D. & Sinha, Roshan K., 2018. "How disclosure medium affects investor reactions to CEO bragging, modesty, and humblebragging," Accounting, Organizations and Society, Elsevier, vol. 68, pages 118-134.
    10. Angshuman Ghosh & Sanjeev Varshney & Pingali Venugopal, 2014. "Social Media WOM: Definition, Consequences and Inter-relationships," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 293-308, August.
    11. Koo, Chulmo & Wati, Yulia & Jung, Jason J., 2011. "Examination of how social aspects moderate the relationship between task characteristics and usage of social communication technologies (SCTs) in organizations," International Journal of Information Management, Elsevier, vol. 31(5), pages 445-459.
    12. Hsieh, Yuli Patrick, 2011. "Implications of communication multiplexity for digital inequality: The role of online social networking skills," 8th ITS Asia-Pacific Regional Conference, Taipei 2011: Convergence in the Digital Age 52324, International Telecommunications Society (ITS).
    13. Stefan Tönnissen & Frank Teuteberg, 2021. "Real Estate Crowdfunding mit ICOs – Erfolgsfaktoren und Handlungsempfehlungen [Real estate crowdfunding with iCOs—success factors and recommendations]," Zeitschrift für Immobilienökonomie (German Journal of Real Estate Research), Springer;Gesellschaft für Immobilienwirtschaftliche Forschung e. V., vol. 7(1), pages 35-58, April.
    14. Amit Tariyal & Swati Bisht & Santanu Roy & Gaurav Chopra, 2024. "Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 639-655, September.
    15. Erik Ernesto Vazquez, 2021. "Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 139-157, March.
    16. Uzunoğlu, Ebru & Misci Kip, Sema, 2014. "Brand communication through digital influencers: Leveraging blogger engagement," International Journal of Information Management, Elsevier, vol. 34(5), pages 592-602.
    17. Seung Yeop Lee & Sang Woo Lee, 2020. "Social Media Use and Job Performance in the Workplace: The Effects of Facebook and KakaoTalk Use on Job Performance in South Korea," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
    18. Dina Lončarić & Ivana Ribarić & Vlatka Farkaš, 2016. "The role of electronic word-of-mouth in the tourism market," Tourism and Hospitality Industry 15, University of Rijeka, Faculty of Tourism and Hospitality Management.
    19. Fan, Rui & Xu, Ke & Zhao, Jichang, 2018. "An agent-based model for emotion contagion and competition in online social media," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 495(C), pages 245-259.
    20. Nour El Houda Ben Amor & Mohamed Nabil Mzoughi, 2023. "Do Millennials’ Motives for Using Snapchat Influence the Effectiveness of Snap Ads?," SAGE Open, , vol. 13(3), pages 21582440231, July.
    21. Schmidt, Christoph G. & Wuttke, David A. & Heese, H. Sebastian & Wagner, Stephan M., 2023. "Antecedents of public reactions to supply chain glitches," International Journal of Production Economics, Elsevier, vol. 259(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tkp:jouijm:v:1:y:2012:i:1:p:25-25. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Maks Jezovnik (email available below). General contact details of provider: http://www.toknowpress.net/journals .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.