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Social Media Use and Job Performance in the Workplace: The Effects of Facebook and KakaoTalk Use on Job Performance in South Korea

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  • Seung Yeop Lee

    (Media Industry Promotion Division, Korea Communications Agency, Naju 58324, Korea)

  • Sang Woo Lee

    (Graduate School of Information, Yonsei University, Seoul 03722, Korea)

Abstract

The use of social media, such as social networking sites and instant messaging, in everyday life continues to spread, along with social media use in the workplace. This study examined how using social media like Facebook (social networking sites) and KakaoTalk (instant messaging) at work affects individual job performance. It also analyzed whether social media use has different effects on individual job performance depending on the characteristics of the given task. The results demonstrated that both Facebook and KakaoTalk had linearly positive effects on individual job performance. Moreover, task equivocality had a positive moderating effect on the relationship between KakaoTalk use and job performance. The results may have significant implications for firms reviewing their policies on employees’ social media use. Since using social media such as Facebook and KakaoTalk in the workplace improves job performance, firms may consider encouraging employees toward this practice. In particular, they may consider supporting those employees who perform tasks with high task equivocality in making use of instant messaging platforms.

Suggested Citation

  • Seung Yeop Lee & Sang Woo Lee, 2020. "Social Media Use and Job Performance in the Workplace: The Effects of Facebook and KakaoTalk Use on Job Performance in South Korea," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:10:p:4052-:d:358477
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    Cited by:

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    2. Rong Zhou & Zhilin Luo & Shunbin Zhong & Xinhua Zhang & Yihui Liu, 2022. "The Impact of Social Media on Employee Mental Health and Behavior Based on the Context of Intelligence-Driven Digital Data," IJERPH, MDPI, vol. 19(24), pages 1-20, December.
    3. Hung-Yue Suen & Kuo-En Hung & Fan-Hsun Tseng, 2020. "Employer Ratings through Crowdsourcing on Social Media: An Examination of U.S. Fortune 500 Companies," Sustainability, MDPI, vol. 12(16), pages 1-15, August.
    4. Frank Miyebi Pukon & Ehijiele Ekienabor, 2024. "Social Media Impact on Employees Performance in Selected Information Technology Companies in Nigeria," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(1), pages 253-268, January.
    5. Mehmet Kocatepe & Cemal Yorgancıoğlu & Mustafa Sağsan & Harun Şeşen, 2023. "The Mediation Effect of Media: Artvin, Reverse Migration, and Social Municipalism," Sustainability, MDPI, vol. 15(19), pages 1-18, September.
    6. John Muzam, 2023. "The Challenges of Modern Economy on the Competencies of Knowledge Workers," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(2), pages 1635-1671, June.

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